DSE 4 – Data Analytics

Theory Lectures: 45
Course Name Introduction to Data Analytics Practical: 0
Course Code:
Course Objectives: Provide learners with a comprehensive understanding of business analytics, including its
concepts, techniques, and applications, while incorporating current industry standards and tools.
Units Contents Hours
-Overview of Data analytics and its significance in today's business landscape.
1. -Applications of data analytics across industries and functional areas. 9
-Introduction to key concepts such as data-driven decision-making and predictive analytics.
2. -Overview of popular tools used in data analytics, including Excel, SQL, Tableau, and
Python. 9
-Understanding the strengths and limitations of each tool for data analysis and visualization.
-Introduction to data analysis techniques, including data cleaning, transformation, and
exploration.
-Exploring descriptive and inferential statistics for business insights.
-Understanding data visualization principles and best practices.
3. Collection of Data - Measures of Central Tendency & Dispersion in Frequency Distribution; 9
Probability Theory– Addition, Multiplication & Bayes Theorem. Test for Normality.
Skewness & Kurtosis; Clean Data; z-scores, measuring performance

4. One sample tests and Bivariate Analysis; Visually represent descriptive statistics; Hypothesis 9
Testing –Test for Single Mean & Two Mean– Chi-Square test, F test – ANOV
5. Chi-square tests for independence of attributes and goodness of fit. Sign test for paired data. 9
Rank sum test. Kolmogorov-Smirnov – test for goodness of fit, comparing two populations.
Mann – Whitney U test and Kruskal Wallis test. One sample run test, rank correlation
Course Outcomes
At the end of the course student would be able to:
CO1 Discuss the importance of business analytics in decision-making processes.
CO2 Gain familiarity with the basic concepts and techniques used in business analytics and Explore the
application of tools for data analysis, visualization, and reporting.
CO3 To enhance knowledge in probability theory and understand normality and its distribution concepts.
CO4 To stress the need for the collection of data and its dispersion techniques.
CO5 To draw conclusions over hypothetical situations and determine the relationship between dependent and
independent variables.
Books:
Text Business Analytics: Data Analysis & Decision Making" by S. Christian Albright, Wayne L.
Books Winston, and Christopher Zappe (International)
Business Analytics for Managers" by Gert H. N. Laursen and Jesper Thorlund (Indian Edition
Available)
Reference Business Analytics: Methods, Models, and Decisions" by James R. Evans (Indian Edition
Books Available)
J. K Sharma, “Business Statistics”, Pearson, 2nd Ed, 2010.
 Theory Lectures: 45
Course Name SQL & Relational Database
Practical: 0
Course Code:
Course Objectives: The objective of the SQL module in a business analytics course is to teach students the SQL
language and relational database design principles, enabling them to write complex queries, work with multiple
tables, and apply SQL in real-world scenarios
Units Contents Hours
SQL is also a powerful tool for creating data models that represent a business's data in a
1. structured way. Data models can help businesses understand the relationships between different 9
data elements and how they are used in various parts of the business. SQL provides a variety of
tools for data modelling, including CREATE TABLE, ALTER TABLE, and CONSTRAINTS,

2. SQL provides powerful aggregation and summarization functions that can help businesses
analyse their data quickly and efficiently. These functions include SUM, AVG, COUNT, MIN, 9
MAX, and GROUP BY. With these functions, businesses can easily generate reports that
summarise their data in various ways, such as by product, region, or time period
3. SQL's ability to combine data from multiple tables using JOIN operations is crucial for business 9
analytics. By joining data from different tables, businesses can gain insights that would not be
possible by looking at each table individually. For example, a company could join sales data
with customer data to determine which products are most popular with different customer
segments
SQL's ability to nest queries within other queries using subqueries is a powerful tool for
4. business analytics. Subqueries can be used to filter data, perform calculations, and create 9
temporary tables that can be used in further analysis. For example, a business could use a
subquery to identify customers who have made a purchase in the last 30 days and then use that
list to target them with a promotion.
5. Window functions are a powerful tool in SQL that allow businesses to perform calculations 9
over a set of rows that are related to the current row. This can be useful for calculating running
totals, rankings, and other metrics. For example, a business could use a window function to
calculate the moving average of sales over a rolling 30-day period.
Course Outcomes
At the end of the course student would be able to:
CO1 Understand and apply SQL syntax: Students should be able to write basic SQL queries to retrieve data
from relational databases, including filtering, sorting, and joining data from multiple tables.
CO2 Analyse business data: Students should be able to use SQL to aggregate and summarise data, calculate
metrics such as averages and percentages, and generate reports for business stakeholders
CO3 Build data models: Students should be able to design and implement normalized data models that are
efficient, scalable, and maintainable.
CO4 Optimise database performance: Students should be able to identify performance bottlenecks and optimise
database performance through indexing, query optimization, and other techniques.
CO5 Work with real-world data: Students should be able to work with real-world datasets and use SQL to solve
business problems, such as forecasting demand, identifying customer segments, and optimising marketing
campaigns
Books:
Text Fundamentals of Database Systems, Elmasri Navathe Pearson Education.
Books
Reference An Introduction to Database systems, C.J. Date, A.Kannan, S.Swami Nadhan, Pearson, Eight
Books Edition for UNIT III.
 Theory Lectures: 45
Course Name Data Visualization
Practical: 0
Course Code:
Course Objectives: This course aims to provide the necessary inputs required on various techniques and
methodology of Data Visualisations.

Units Contents Hours

Methodology, Types of data visualisation; Stages and methods of data visualisation,
1. 9
Exploratory vs. explanatory analysis; Tables, Frequency distributions, Types of charts -
Bar/Pie Charts - Histogram -Box and Whisker Chart -Scatter Diagram – Introduction to
ggplot
2. Data Visualisation Handling; Introduction to data Visualisation Tools; Google Spreadsheet,
9
Google Fusion Tables, Excel or Tableau.
3. Animation and Interactivity; Visualising Relationship; Visualizing categories Design 9
principles; Visualizing time Building and using metrics
Setting the Business Perspective Five Visual BI Artefacts, Scorecards: Visualizing
4. 9
Performance Improvement, Analytic Patterns: From Time-series to Correlations and beyond,
Rules for Visual Insight Designers, Collaborative Analytics.
5. Using Excel, R, Tableau. Text Analytics Overview, Sentiment Analysis: polarity prediction- 9
review mining- aspect identification, Text visualisation; Applications of Text analytic in
Business
Course Outcomes
At the end of the course student would be able to:
CO1 Understand the process involved in data visualisation
CO2 Able to make Presentation with data graphics and Tell stories with data graphics that will resonate with
the audience
CO3 Design and use various methodologies present in data visualisation
CO4 Exposure to common data domains and corresponding analysis
CO5 Understand the ethical considerations and best practices related to data visualisation in business analytics.

Books:
Text Books Scott Berinato, Good Charts: the HBR Guide to Making Smarter, more persuasive Data
Visualization, HBR. 2016
Chandrasekaran & Umaparvathi-Statistics for Managers, 1st edition, PHI Learning
Reference Books Edward R. Tufte. The Visual Display of Quantitative Information. Graphics Press, 2 ed.
 Theory Lectures: 45
Course Name Python For Business Analytics Practical: 0
Course Code:
Course Objectives: The Python for Business Analytics course aims to equip students with the skills and
knowledge to use Python for data manipulation, analysis, and visualisation, as well as to solve business problems
using machine learning algorithms in various applications such as marketing, financial, supply chain, and human
resources analytics.
Units Contents Hours
Introduction to Python and Business Analytics,Installing and Setting Up Python Environment
1. 9
Variables, Data Types, and Basic Operators in Python,Control Flow Statements and Loops
in Python, Functions and Modules in Python
2. Introduction to Data Manipulation, Data Input and Output with Python, Data Cleaning and
9
Preprocessing Techniques, Data Wrangling and Transformation Techniques, Working with
Structured and Unstructured Data
3. Introduction to Data Analysis, Descriptive Statistics and Data Visualization, Exploratory 9
Data Analysis (EDA) Techniques, Data Analysis with Pandas, Time Series Analysis and
Forecasting Techniques
Introduction to Machine Learning, Supervised and Unsupervised Learning Techniques,
4. 9
Regression and Classification Algorithms, Clustering and Dimensionality Reduction
Algorithms, Model Evaluation and Hyperparameter Tuning
5. Introduction to Applications of Python in Business Analytics, Marketing Analytics with 9
Python, Financial Analytics with Python, Supply Chain Analytics with Python, Human
Resources Analytics with Python
Course Outcomes
At the end of the course student would be able to:
CO1 Understand the basic concepts of Python programming language and how it can be used in business
analytics.
CO2 Apply data cleaning and pre-processing techniques to structured and unstructured data.
CO3 Analyse data using descriptive statistics and data visualisation techniques.
CO4 Apply machine learning algorithms such as regression, classification, clustering, and dimensionality
reduction to solve business problems.
CO5 Apply Python in marketing, financial, supply chain, and human resources analytics.
Books:
Text Books Python Programming for the Absolute Beginner By Michael Dawson, 2nd Edition, Premier
Press, 2003
Reference Books Image Processing and Pattern Recognition, Volume 5, 1st Edition, By Cornelius Leondes,
Academic Press
 Theory Lectures: 45
Course Name Data Mining Practical: 0
Course Code:
Course Objectives: The course aims to provide students with a comprehensive understanding of data mining
techniques and their applications in extracting valuable insights from large datasets. Students will learn various
data mining algorithms, tools, and methodologies to uncover patterns, relationships, and hidden information in
complex data. Through hands-on exercises and real-world case studies, students will develop the skills necessary
to analyze data, make informed business decisions, and drive innovation in diverse industries.
Units Contents Hours
Introduction to Data Mining: Definition, goals, and challenges of data mining, Overview of
1. 9
the data mining process, Data preprocessing and quality assessment, Data exploration and
visualization techniques, Ethical considerations in data mining
2. Data Mining Techniques: Association rule mining and frequent pattern analysis,
9
Classification algorithms (decision trees, naive Bayes, k-nearest neighbors), Clustering
algorithms (k-means, hierarchical clustering), Outlier detection and anomaly detection
Evaluation metrics for data mining models
3. Text Mining and Sentiment Analysis: Text preprocessing techniques, Document 9
representation and feature extraction, Text classification and sentiment analysis, Topic
modeling and text clustering, Applications of text mining in business analytics
Web Mining and Social Network Analysis: Web data extraction and crawling techniques,
4. 9
Link analysis and web page ranking algorithms, Social network analysis and community
detection, Influence and sentiment analysis in social networks, Web mining applications for
business intelligence
5. Advanced Topics in Data Mining: Time series analysis and forecasting, Recommender 9
systems and collaborative filtering, Feature selection and dimensionality reduction, Big data
analytics and distributed data mining, Privacy and security issues in data mining
Course Outcomes
At the end of the course student would be able to:
CO1 Understand the fundamental concepts and principles of data mining and its applications in business
analytics.
CO2 Apply various data mining techniques, such as association rule mining, classification, clustering, and text
mining.
CO3 Perform data preprocessing, quality assessment, and exploratory analysis to prepare data for mining.
CO4 Analyze unstructured data, such as text and web data, using text mining and web mining techniques.
CO5 Explore advanced topics in data mining, including time series analysis, recommender systems, and big
data analytics.
Books:
Text Books "Data Mining: Concepts and Techniques" by Jiawei Han, Micheline Kamber, and Jian Pei
Reference Books "Data Mining: Practical Machine Learning Tools and Techniques" by Ian H. Witten, Eibe
Frank, and Mark A. Hall
"Introduction to Data Mining" by Pang-Ning Tan, Michael Steinbach, and Vipin Kumar
 Data Forecasting Theory Lectures: 45
Course Name
Practical: 0
Course Code:
Course Objectives: The course aims to provide students with a solid foundation in data forecasting techniques
and their application in various domains. Students will learn the theoretical principles and practical methods used
for predicting future trends and outcomes based on historical data. Through hands-on exercises and real-world
case studies, students will develop the skills necessary to analyze data patterns, build forecasting models, and
make accurate predictions to support informed decision-making.
Units Contents Hours
Definition and importance of data forecasting: Types of forecasts and their applications, Data
1. exploration and preprocessing for forecasting, Evaluation metrics for forecasting accuracy, 9
Ethical considerations in data forecasting
2. Time Series Analysis: Concepts and components of time series data, Time series visualization
and decomposition, Stationarity and trend analysis, Seasonality detection and modeling, ARIMA 9
(AutoRegressive Integrated Moving Average) models
3. Regression-Based Forecasting: Simple and multiple linear regression models, Polynomial 9
regression and non-linear regression, Model selection and feature engineering, Evaluation and
validation of regression models, Handling outliers and influential data points
Machine Learning for Forecasting: Support Vector Regression (SVR), Random Forest
4. Regression, Gradient Boosting Regression, Neural Network-based forecasting models, 9
Ensemble methods for improved forecasting accuracy
5. Advanced Forecasting Techniques: Time series forecasting with Exponential Smoothing, 9
Bayesian forecasting methods, Long Short-Term Memory (LSTM) networks, Hybrid forecasting
approaches, Handling dynamic and evolving data for forecasting
Course Outcomes
At the end of the course student would be able to:
CO1 Understand the concepts and principles of data forecasting and its significance in decision-making.
CO2 Analyze and preprocess data for forecasting tasks, including time series data.
CO3 Build and evaluate forecasting models using techniques such as ARIMA, regression, and machine
learning.
CO4 Apply advanced forecasting techniques, including Exponential Smoothing, Bayesian methods, and LSTM
networks.
CO5 Interpret and communicate forecasting results effectively to support business decisions.
Books:
Text Books "Forecasting: Principles and Practice" by Rob J Hyndman and George Athanasopoulos

Reference Books "Applied Predictive Modeling" by Max Kuhn and Kjell Johnson
"Deep Learning" by Ian Goodfellow, Yoshua Bengio, and Aaron Courville
 Statistics for Data Analytics Theory Lectures: 45
Course Name
Practical: 0
Course Code:
Course Objectives: The course aims to equip MBA students with a strong foundation in statistical concepts and
techniques for effective data analytics. Through theoretical concepts, practical examples, and hands-on exercises,
students will develop the necessary skills to analyze data, interpret statistical results, and make data-driven
decisions in various business contexts.
Units Contents Hours
Introduction to Statistics and Data Analytics: Overview of statistics and its role in data analytics,
1. Types of data and data measurement scales, Descriptive statistics: measures of central tendency 9
and variability, Exploratory data analysis techniques, Introduction to statistical software and
tools
2. Probability and Probability Distributions, Basic concepts of probability theory, Discrete and
continuous probability distributions, Normal distribution and its properties, Sampling 9
distributions and central limit theorem, Probability calculations using software tools
3. Principles of statistical inference, Estimation techniques: confidence intervals, Hypothesis 9
testing: null and alternative hypotheses, Types of statistical tests: t-tests, chi-square tests,
ANOVA, Interpretation of hypothesis testing results
Regression Analysis and Predictive Modeling, Simple linear regression analysis, Multiple linear
4. regression analysis, Model assumptions and diagnostics, Variable selection techniques, 9
Introduction to predictive modeling and model evaluation
5. Analysis of variance (ANOVA) and post-hoc tests, Non-parametric tests: Mann-Whitney U test, 9
Wilcoxon signed-rank test, Logistic regression for categorical data analysis, Time series analysis
and forecasting, Multivariate analysis techniques
Course Outcomes
At the end of the course student would be able to:
CO1 Understand the fundamental principles and concepts of statistics for data analytics.
CO2 Apply descriptive statistics and exploratory data analysis techniques to analyze datasets.
CO3 Perform hypothesis testing and make inferences based on statistical results.
CO4 Build regression models and utilize them for predictive analytics.
CO5 Apply advanced statistical techniques for data analysis and decision-making.
Books:
Text Books "Statistical Analysis with R for Dummies" by Joseph Schmuller
"Applied Multivariate Statistical Analysis" by Richard A. Johnson and Dean W. Wichern
Reference Books "The Art of Statistics: How to Learn from Data" by David Spiegelhalter
"Statistics for Business and Economics" by Paul Newbold, William L. Carlson, and Betty
Thorne
 Operational Analytics Theory Lectures: 45
Course Name
Practical: 0
Course Code:
Course Objectives: The course aims to equip students with the knowledge and skills required to apply analytics
techniques in operational decision-making and improve business processes. Students will learn how to collect,
analyze, and interpret operational data to identify opportunities for optimization, efficiency improvement, and cost
reduction. Through hands-on exercises and case studies, students will develop the ability to utilize analytics tools
and methods to drive operational excellence and achieve business objectives.
Units Contents Hours
Introduction to Operational Analytics: Definition and scope of operational analytics, Key
1. concepts and principles in operational analytics, Role of analytics in improving operational 9
performance, Ethical considerations in operational analytics
2. Data Collection and Preparation for Operational Analytics: Data sources and collection methods
in operational analytics, Data quality assessment and cleansing techniques, Data integration and 9
preprocessing for analysis, Big data and data management considerations
3. Descriptive Analytics for Operational Insights: Exploratory data analysis techniques, Data 9
visualization for operational insights, Performance metrics and key performance indicators
(KPIs), Root cause analysis and anomaly detection, Dashboards and reporting for operational
monitoring
Predictive Analytics in Operations: Forecasting techniques for demand planning, Predictive
4. modeling for maintenance and downtime prediction, Inventory optimization and supply chain 9
analytics, Workforce planning and resource allocation, Simulation and optimization for
operational decision support
5. Prescriptive Analytics for Operational Optimization: Decision analysis and optimization models, 9
Linear programming and integer programming, Network optimization and routing problems,
Inventory management and production planning, Real-time decision-making and prescriptive
analytics tools
Course Outcomes
At the end of the course student would be able to:
CO1 Understand the role and significance of operational analytics in driving business performance.
CO2 Collect, clean, and integrate operational data for analysis and decision-making.
CO3 Apply descriptive analytics techniques to gain insights and monitor operational performance.
CO4 Utilize predictive analytics models to forecast demand, optimize resources, and improve operational
efficiency.
CO5 Apply prescriptive analytics methods to optimize operational decision-making and solve complex
problems.
Books:
Text Books "Operations Management: Processes and Supply Chains" by Lee J. Krajewski, Manoj K.
Malhotra, and Larry P. Ritzman
Reference Books "Predictive Analytics for Business: Algorithms, Tools, and Statistical Methods" by Eric Siegel
"Prescriptive Analytics: The Final Frontier for Evidence-Based Management and Optimal
Decision Making" by François Sainfort and Peter C. Cramton
 Financial Analytics Theory Lectures: 45
Course Name
Practical: 0
Course Code:
Course Objectives: The course aims to provide students with the knowledge and skills necessary to analyze
financial data and derive meaningful insights for informed decision-making in finance and investment. Students
will learn various analytics techniques and tools to assess financial performance, evaluate investment
opportunities, manage risks, and optimize financial strategies. Through practical exercises and case studies,
students will develop proficiency in applying analytics to financial data and enhance their ability to make data-
driven financial decisions.
Units Contents Hours
Overview of financial analytics and its applications: Key concepts and techniques in financial
1. analysis,Role of analytics in financial decision-making, Ethical considerations in financial 9
analytics
2. Financial Data Collection and Preprocessing: Sources and types of financial data: Data cleaning
and validation techniques, Data integration and consolidation for analysis, Handling missing 9
data and outliers in financial datasets
3. Ratio analysis for assessing financial health: Trend analysis and benchmarking, Cash flow 9
analysis and working capital management, Financial statement forecasting techniques
Risk and return analysis, Portfolio management and diversification strategies, Capital asset
4. pricing model (CAPM), Valuation techniques: discounted cash flow (DCF), price multiples 9
5. Credit risk assessment and modeling, Market risk analysis using value-at-risk (VaR), Liquidity 9
risk management, Stress testing and scenario analysis
Course Outcomes
At the end of the course student would be able to:
CO1 Understand the role and significance of financial analytics in financial decision-making.
CO2 Collect, clean, and integrate financial data for analysis and modeling.
CO3 Apply financial performance analysis techniques to evaluate financial health and performance.
CO4 Utilize investment analytics methods to assess investment opportunities and construct portfolios.
CO5 Apply risk analytics techniques to identify, measure, and manage financial risks.
Books:
Text Books "Financial Statement Analysis and Security Valuation" by Stephen H. Penman

Reference Books "Financial Analytics with R: Building a Laptop Laboratory for Data Science" by Mark J.
Bennett and Dirk L. Hugen
"Financial Risk Management: Models, History, and Institutions" by Allan M. Malz