Business Plan: CoPals Daycare and Playgroup

Joshua Martin
Kalpana Bhagwandin
Kowsilla Mangra
Neeto Latchman
Department of Business Studies, Cyril Potter College of Education
BUS 111: Advance Business Studies
Ms. Gayette Williams
November 26th, 2021
Introduction
 Content page
Titles Pages
Executive Summary …………………………………………………………………. 4
Mission Statement …………………………………………………………………... 5
Company Background ……………………………………………………………… 6
Service Description ………………………………………………………………… 7
Marketing Plan ……………………………………………………………………… 8-10
Competitor Analysis …………………………………………...…………………… 11
SWOT Analysis……………………………………………………………………… 12
Operation……………………………………………………………………………. 13-14
Personnel ……………………………………………………………………………. 15-16
Business Insurance…………………………………………………………………... 17
Financial Planning …………………………………………………………………. 18-23
Timeline ……………………………………………………………………………. 24
Appendix ……………………………………………………………………………. 25
 Executive Summary
Project description/ objectives.
For ages we have witnessed parents sacrificing their psychological health, dreams and
ambitions to take care of their little ones from birth to adulthood. Why? Because of the fear
of leaving their children with incompetent “strangers” or daycares that are sub-par. From the
design or layout, to the lack of ‘colorfulness', comfort, safety and security that children
require and possible impatient staff who are not up to a parents’ standard. After all, a parent's
heart will prioritize their child's wants and needs as they want to know that their babies are
getting the best of the best. Parents who work or study will strive to provide and be
independent and they deserve to be assured that their kids are safe, happy and content. So
with your little blessings in mind, we bring to you Little Charms Daycare, Playgroup and
Homework Club, to meet the needs of parents.
Worried about the staff? We have that covered, as partners we will only be the
owners, but as parents, we will also serve as the operators and management of the entity. This
partnership entity serves to facilitate children from three months to twelve years of age. In
our warm, yet colorful and spacious environment, we opt to facilitate up to sixteen babies;
with a four to one ratio. Cradles, indoor swing sets, slides and mini ball court are just a few
mentioned amenities. It is conveniently located in Newtown, Enmore, so that parents of over
fifteen villages have access to our comfortable home away from home.
Our facility offers a wide range of affordable programs for children that includes, but
not limited to; language development, arts and craft, daily hygiene lessons and much more.
For the munchkins below twelve months old, we offer excellent parental care for babies as
well as a safe, secure and hazard free environment for all kids. And to top it off, we have
surveillance systems that are available to parents, so that they can check on their little ones at
any time, with the use of an app that will be installed into their phones. Little Charms
Daycare, Playgroup and Homework Club is one that you can depend on, trust and rely on.
We know that in this pandemic times, parents are scared about leaving their kids. However,
with you and your loved ones in mind we installed sanitizing stations at the entrances. We are
determined to provide a quality service to parents and the best care for your babies and
children at an affordable cost.
 Mission Statement
Little Charms Daycare, Playgroup and Homework Club is dedicated to delivering
effective, efficient, respectful public service with integrity and accountability, by using both
proven and innovative methods. Our aim is to provide child care services that meets the needs
of each child and in a safe, comfortable and educational environment, while providing a
reliable service. We promote honesty, integrity, and openness in all we do.
Objectives
1. Sales approaching and surpassing $40,000 by the end of the first year of business
2. Targeting and maintaining a net profit of at least 30% by the second year of operation.
3. To cultivate monthly sales to reach _________ by the end of the fourth month of
operation, and on average _______ monthly by the end of the first year of operation.
4. By the third year expand by opening one more outlet of Coffee Fever.
 Company Background
CoPals Daycare, Playgroup and Homework Club will be a partnership business that is located
at 359 Newtown Enmore, East Coast Demerara. The 2400 square foot Daycare and After
Care service will be located in the mentioned address on the first floor. CoPals Daycare,
Playgroup and Homework Club is indeed an alternative home away from home service that
offers a luxurious, comfortable, welcoming and fun experience for your little ones. As
partnership owners and members of staff, we believe in providing nothing but the best to care
for your little charms. With development and safety in mind our care center will be in
position of two televisions; for educational purposes, twelve cribs, two queen sized
mattresses, two first aid kits and an abundance of toys.
On the outer side, child friendly paintings and teaching aids from local artists will be
displayed. The playschool is well-appointed with tables and chairs for our preschoolers to sit
and write. There is also a stage for our children to display their artistic skills. With
accommodation of up to 20- 25 children.
 Marketing Plan
In order for the owners of CoPal’s Daycare, Playgroup and Homework Club to fully envision
and understand the target market of their business, they chose to study the practices of other
businesses that excel within the professional child care and provision space. Notes were taken
by the creators about the wants and needs of prospective patrons and their offsprings, how to
handle and cater to the children and how to communicate with everyone involved in order to
create healthy connections with the people the business serves.
Market Trends
Catering to safety, comfort and education of its customers CoPal’s Daycare, Playgroup and
Homework Club is a business that values its customers highly and caters to both their wants
and needs such as:
Safety- CoPal’s Daycare, Playgroup and Homework Club is located in a very safe and
friendly neighborhood. The compound is up to date with onsite security personnel and
security cameras. Supervision of the children by staff members is of utmost importance and
no child is left unattended. There is also the option for parents to access an online application
that will grant them the ability to see the surveille screen for the business meaning they will
be able to see their children from wherever they are.
Reliability- having reliable, competent people who are capable of compassion and
understanding to overlook your children is important which is why you can rely on and trust
the staff of CoPal’s Daycare, Playgroup and Homework Club to care for your young one.
Affordability- Every parent/guardian faces their own challenges hence why we are pleased to
inform you that the packages we offer cater to the majority of income brackets our country
has. We are flexible and assist in helping you choose the plan that is right for your wallet.
Preparation of food and drinks- Growing children require lots of nutrients from a variety of
sources. We prepare healthy food, snacks and drinks on site, keeping in mind the medical
history of our wards as we cater to the specifications provided to us by their parents.
Child friendly environment- Children feeling comfortable in their place of dwelling is
important hence why our facility is painted in vibrant to warm tones with helpful aids and
safe ornaments hung and mounted out of reach. Sharp corners are covered, indoor play areas
are matted, low cut grass patches are present for outdoor activities and special days are
picked out and given a theme which the children can dress up in costumes to celebrate, for
example; Avengers Day, Disney Day, Fairytale Friday.
Child engaging activities, toys and games- We take into account the requirements for all age
ranges that we supervise, we aim to be a home away from home. To accomplish this, we play
games that help children to become more comfortable with socializing, sharing and being
around other individuals like runner and catcher, trust exercises, duck duck goose and many
more. We also provide toys and games such as dolls for males and females, teddy bears,
board games and more.
Broadcasting of educational programs- Viewing of age appropriate shows is beneficial to
children so with the use of an institute provided television and sound systems, the children
will be able to view shows broadcasted on channel age or even ones uploaded to the internet
like cocomelon sing alongs, the magic school bus and rainbow reading.
Engaging and interactive introduction to educational content for young learners- The above
mentioned shows and broadcasts are paired with worksheets and interactive lessons offered
by staff who all have certificates and training in education at appropriate stages of
qualification.
Extra lessons and homework assistance- As mentioned in the above point, the staff at CoPal’s
Daycare, Playgroup and Homework Club are all qualified people who can and will offer help
to any child in need of it. They are helpful and interested when it comes to the wellbeing of
the children they oversee. Assisting the children with extra lessons in designated areas and
going through homework is a given as all is taken into account by the workers.
 Target customers.

Little Charms Daycare, Playgroup and Homework Club seek to serve the district of
New Town, Enmore on the East Coast Demerara-Mahaica area and its surrounding villages.
This service will facilitate all children from ages’ one (1) through twelve (12). Our service
targets working parents, single parents, young families and guardians who wish to keep their
young one/s in a safe, child friendly and engaging environment that will cater to their every
need.
We recognize how difficult it can be for busy individuals who get caught up in the
whirlwind of juggling their day to day activities along with the added pressure of taking
proper care of their children. Hence why, we aim to bring relief, comfort and peace of mind
to the loved ones of the children we cater to, by providing said children with a healthy
environment to safely explore, learn, create and experience their childhood with adequate
adult supervision, engagement and guidance. Little Charms Daycare, Playgroup and
Homework Club is as affordable as a quality service such as it can get, charging only _____
to its patrons on a weekly basis and offering a variety of packages to suit every situation.
 Service Description

Visualize the following; your child/children being hosted in a safe, child friendly
environment that caters to their every need, they’re kept under supervision by competent
adults who keep them engaged and has their best interest at heart as they are encouraged to
learn, explore and engage with fellow children within their age range. This imaginative
sequence is enough to bring a smile to the face of many parents, this, dear parents is no
longer a thing of fiction. Little Charms Daycare, Playgroup and Homework Club makes this
dream a reality.
We offer a wide variety of services such as guaranteed safety and security,
preparation of food and drinks, diaper duties, playtime and engaging activities to stimulate
developing minds, nap time, story-telling, introduction to early childhood learning, after
school lessons, toys and games, introduction to online learning and viewing of educational
material suitable for the child's ago demographic and help with homework.
Below is a break-down of just a few:
 Education- Storytime and ABC’s for toddlers, as well as essential homework time and
assistance for pre-school and nursery school-age children with the use of Abeka Child
kit books for specified ages. Coloring and painting to develop motor skills,
educational videos during screen time such as; CocoMelon’s sing-along and shows
that have teaching aids like ‘Word World’ that would teach toddlers about word
pronunciation, colors, friendship and respect and much more.

 Safety- In the ‘Terms and Agreement” document, an area for “pick- ups” will be
outlined, where parents will have to bring a picture and a copy of Identification card
for individuals who are authorized to uplift children that are not that child’s parents,
toddlers proof locks on cabinets, drawers, indoors and outdoors surveillance systems
will be used, and parents will have access with the use of a app.

 Nutrition- parents are encouraged to bring prepared meals for their child and healthy
snacks such as fruits, healthy snacks and fresh juices. A snack case will be made
available with substitutes are also in place for children with allergies. As a childcare
service provider, we aim to make life easier for the parents by giving them that
opportunity to grab their dreams and independence, as well as care for the children
without sacrificing their enjoyment of childhood years.
 Opportunities for growth

All these initiatives can bring in more revenue, increase in our good will and attract more
parents to our packages. It provides the children the opportunity to learn while their parents
are working and can hardy help in this area. Because of its convenient location, the business
stands to gain more customers since roads to and from villages passes by the site of
operation.
 Competitor Analysis

Direct Competitors in and around the vicinity of Enmore are very scarce. There are only two
(2) well-known institutions and those are as follows:
 Jolly Sailors Daycare and Nursery
 Blooming Sunflowers Daycare and Playgroup
Both aforementioned facilities offer services that cater to parents, grandparents and
relatives of children from infancy to early childhood. They offer feeding time, playtime, story
time and indoor activities to the children in their care due to their existence in fully enclosed
structures. Catering to experienced, working parents and the older generations; both
institutions open at 07:30 and closes at 05:00. The pricing for Jolly Sailors Daycare and
Nursery is in the premium range, while Blooming Sunflowers Daycare and Playgroup
remains in the medium range. These two enterprises specialize in dealing with younger
children below the stage of middle childhood.
While these services are in the same market space as Little Charms Daycare, Playgroup and
Homework Club, they fall short in many instances such as catering for parents who have an
earlier time to report to their jobs, including children in the stage of middle development,
providing early education engagement, outdoor activities to stimulate the sense of their wards
and keeping in mind, the parents/guardians who return from late shifts.
Options exist to keep children at home or to send them to the houses/ place of
dwelling of their relatives. These options are available to parents; however, that decision to
do such does not provide the peace of mind, security and the educational push start that most
kids require. Being cared for along with other children at a young age is rewarding to
children as they learn how to socialize with children their age and learn about boundaries,
how to recognize and heed social cues etc.
Providing service that is second to none is our aim and we are competent, active
participants who take pride in the service we shall provide. _____ has at their disposal, lots of
outdoor space to facilitate outdoor activities, sectioned, spacious areas for children of certain
age groups to learn how to cooperate and socialize, trained teachers onboard to assist with the
provision of sound beginner and intermediate lessons for children of all levels in attendance,
proper supervision, day dates and holiday events with provision for parents along with
flexible working hours that cater to most circumstances all at an affordable, unbeatable price.
 SWOT Analysis
SWOT ANALYSIS
Strengths
• Strong professional relationships between staff members and customers.
• Excellent staff who are highly trained, capable and understanding.
• Tight security with 24/7 supervision from staff and parent’s ability to access the
online surveillance system to check in with their children.
Weaknesses
• Lack of extensive marketing expertise.
• A limited marketing budget to develop brand awareness.
• Price war with customers.
Opportunities
• A growing market with a significant percentage of the business’s target market still
remaining unaware of the facility’s existence.
• Increasing sales opportunities as people become familiar with the advantages of the
services provided and the quality of said service.
• The ability to lower variable costs through efficiency gains.
Threats
• Competition from the service’s direct competitors Jolly Sailors Daycare and Nursery
and Blooming Sunflowers Daycare and Playgroup
• Competition from other sources of child care.
• Customers looking for a closer daycare to their workplace.
• A slump in the economy which may cause customers to seek out cheaper
arrangements for their children.
Operation
 Personnel
Management and Personnel
The owner of CoPal’s Daycare, Play Group and Homework Club Ms Kowsilla Mangra and
General manager Mr Martin have impeccable credentials in this industry. This will benefit in
three ways:
-having an early childhood education is beneficial since you know how to help children
transition from home to school
-inspiring children to explore areas of interest and engage in their learning experiences
-Encouraging good communication between children and adults

Personnal plan
All operation responsibilities will be divided between Ms. Kowsilla and Sir Martin. There will
be consultation done where and when necessary and in line with success in penetrating the
plan’s targeted markets.
By the end of March 2022, it is assumed that increased business volume will require the first
operations manager to be brought on board. By the end of July 2022, increased volume will
require hiring persons to fill the role of administrative support.
In 2022, CoPal’s Daycare, Play Group and Homework Club will have one training supervisor,
with the increasing amount of less sensitive work being farmed out to professionals and
administrative support staffs. Projected costs for the following years are charted below:
Personal Plan
Year 1 Year 2 Year 3
$ $ $
Owners/Consultants 70,000 (x1) 76,000(x2)
85,000(x2)
Operations Manager 63,600(x1)
73,000(x1)
Training supervisors 61,000 (x1) 68,800(x1)
70,000(x1)
Trainees 40,000 (x1) 43,700(x2)
50,300(x3)
Security Professionals 30,000 (x1) 44,000(x2)
57,000(x2)
Administrative support
52,000(x2)
Total People 4 8 11
Total payroll 271,000 459,800 681,900

Business Insurance
 Financial Planning

Little Charms Daycare, Playgroup Homework Club is seeking a loan to increase its growth
capital in the following areas of operation.
A. Daycare Storage Units
B. Multi- Child Stollers
C. Child care Feeding Chair
D. Child care Cribs and Mattresses.
E. Funds needed to accomplish goal above will be $300,000.

Funds required & expected use:

Facilities
Renovation
$100,000

Prepaid Rent
$200,000

Daycare furniture
$250,000

Marketing
Grand opening
$45,000

30-day ad campaign
$40,000

Brochures and flyers

$15,000

Administrative
Insurance
$130,000

Fees and Permits

$30,000
Total Startup Costs
$190,000

Working Capital
12-Months w/c
$225,000

Contingency
$50,000

Total Working Capital

$275,000

Owner’s cash Investment

$150,000

Loan sought
$200,000

Total
$350,000

Uses of Funds

1. Allocation of loan funds

Little Charms Playgroup and Homework Club will use anticipated $500,000 to
modernize its operation. This will necessitate the purchase of six pieces of each
furniture. This fund will also be used to rent the premises and purchase and facilitate
renovation cost for the interior and front of the daycare. This fund will also be used
for lease deposits, website development, working capital, marketing and advertising,
insurance and miscellaneous expenses.

Financial Statements & projections

Little Charms Daycare, Playgroup and Homework Club Balance Sheets.

Year one Year two Year Three
Cash $80,000 $95,000 $120,000
Prepaid Leases $50,000 $45,000 $40,000
Inventory $195,000 $325,000 $390,000
Total Current Assets $325,000 $465,000 $550,000

Fixed Assets $115,000 $120,000 $125,000

Less Depreciation (000000) ($15,000) ($17,000)
Net Fixed Assets $155,000 $120,000 $125,000
Total Assets $210,000 $330,000 $408,000
 Creditors $50,000 $58,000 $67,000
Long Term Debt 0 $200,000 $350,000
Total Liabilities $50,000 $258,000 $417,000

Owners’ Equity
Paid Capital $100,000 $100,000 $100,000
Retained Earnings $15,000 $25,000 $55,000
Total Liabilities & Equity $165,000 $383,000 $572,000

Income Statement projection

Year 1 Year 2 Year 3

Revenues $199,100 $474,800 $578,540

Cost of Sales 45,659 94,343 210,070
Gross Profit $153441 $180,457 $268,470

Accounting 12,000 14,000 16,500

Advertising & Promotion 24,000 30,000 34,000
Bank Charges 9,000 4,995 7,549
Compensation & Benefits 28,800 30,000 32,000
Consulting Fees 3,000 0 0
Insurance 100,805 99,206 100,987
Lease – Facilities 24,000 24,000 24,000
2
Legal & Professional 25,000 5,000 25,000
Licenses & Fees 15,000 15,100 15,200
Maintenance 16,000 16,012 16,249
Miscellaneous 0 15,784 19,873
Telephone 10,800 11,836 12,873
Utilities 24,200 34,410 34,631
Total Operating Exp. 292,605 320,343 338,862
Depreciation 0 15,000 17,000
Operating Profit $292,605 $305,343 $321862
Interest Expense 51,000 51,000 51,000
Earnings Before Taxes 241,605 254,343 270861
Income Taxes 45,384 50,835 65,284
Net Income 196,221 $203,508 $205,577

Financial forecast for the first three years

700000

600000

500000

400000

300000

200000

100000

0
Year One Year Two Year Three

Revenue Expense Profit

Chart illustrating the financial position of the business within the first three years of
operation. It shows that in year one, the capital invested in the business is a total of $199,000.
This startup cost is used to operate the business in the start- up stage until it can stand its
own.
Proof of Validity of Business
 Conclusion
By partnering with us at Happy Angels Daycare & Playgroup, not only will you be
providing beverages and dishes to the labor force at large, you receive a 15% dividend from
the business. With the investment and room for growth we can open a second branch in the
country. Without a doubt this business will be successful.
If you are ready to take the next step, have any questions our want to find out more
you can call us on 59266566565.

Appendix