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Guião Mde

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Afonso Rosa
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4 views2 pages

Guião Mde

Uploaded by

Afonso Rosa
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Marketing Tactics (2 min)

To achieve these objectives, we’ll implement the following marketing tactics:

Recruitment, onboarding and training programs for the creation of our


marketing department and expansion of the commercial team.

Development of a new range of softer wines.

Partnering with supermarket chains to host in-store tastings and


construction of a new tasting room in Divinis facilities.

In terms of digital promotions, targeted online ads and social media


campaigns will be done, as well as sustainability awareness and seasonal
promotional campaigns with discounts and special offers.

Other tactics will be the construction of outdoors to highlight Divinis main


signature wine and introduction of recyclable packaging for all Divinis’ wines.

For all of this to be done, market research will be conducted to identify regions
where Divinis has low visibility in supermarkets.

Lastly, we’ll register for two key industry booth showcasing events.

Scheduling (2 min)

The scheduling will be done for the following six months:

Creation of a Marketing Department: start the recruitment process in


December, finalizing it in January, then onboard new hires and start training.

Reinforcement of the Commercial Team: begin recruiting sales


representatives and account managers and by January start training for new
product offerings and market analysis.

Market Research: in December, conduct initial research and surveys on


consumer wine preferences, competitor activity and regional sales data and
visibility. In the mid-term, make adjustments based on the feedback received of
previous campaigns and sales. Repeat the same in May.

Tasting Events & Partnerships: begin planning regular tasting events and
partnerships with supermarkets, including product demos and promotions.

Digital Marketing & Online Presence: conduct a website audit, plan the
content calendar and start creating social media campaigns, online ads and
email-marketing, over 6 months.
Promotional Campaigns: plan in-store promotions and online ads in
December for the Christmas season. Repeat the same in March for Easter.

Product Portfolio Expansion: from December until January, develop the new
softer wine range based on research findings. In February, introduce it in select
supermarkets.

Outdoors: promote the signature wine on specific occasions like Christmas,


Easter, spring and summer.

Sustainability Initiatives: from December to May, implement recyclable


packaging on all products and launch educational sustainability campaigns.

Industry Fairs & Events: register for the Lisboa Wine Week and Festival de
Vinhos de Portugal, happening in April and May, respectively. Set up booths,
offer product samples and distribute promotional materials.

Marketing Budget (30 sec)

The estimated cost for this marketing plan over the next six months ranges
between €231,200 - €363,800, including expenses such as hiring new team
members, salary adjustments, research costs, packaging costs, registration
fees, campaign costs and paid ad costs.

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