MULTIMODAL Reviewer
MULTIMODAL Reviewer
1. Linguistics
○ This involves the use of words, both written and spoken.
○ It includes:
■ Word choice
■ Sentence structure
■ Delivery of the text (how the text is spoken or
written)
2. Visual
○ This mode uses visual components to communicate.
○ It includes:
■ Images
■ Characters
■ Colors
■ Design
■ Visual layout (arrangement of visual elements)
3. Aural
○ Aural elements are related to sound and music.
○ It includes:
■ Sound (e.g., background sound)
■ Music
■ Sound effects
■ Tone of voice
■ Volume
4. Gestural
○ This mode uses movement to convey meaning.
○ It includes:
■ Facial expressions
■ Hand gestures
■ Body language
5. Spatial
○ Spatial elements focus on the arrangement of elements in
space.
○ This includes the way elements are organized in a given
environment (e.g., layout of text, images, and objects).
● Digital
○ Websites
○ Infographics
○ Podcasts
○ Videos
● Traditional Multimodal Projects
○ Traditional projects typically rely on one mode, such as
text.
○ A multimodal project, on the other hand, would include
images, motion, audio, and text.
Examples of Different Multimodal Texts
1. Textual Knowledge
○ A clear understanding of the information being
communicated.
○ The ability to establish the specific subject and context of
the message.
2. Technological Knowledge
○ Understanding the tools and processes involved in creating
multimodal texts.
○ Familiarity with software and media platforms that allow
the integration of multiple modes.
3. Semiotic Knowledge
○ The understanding of how different modes work together
to convey meaning.
○ Knowing how to connect modes (e.g., visual and text) to
enhance communication.
4. Ability to Combine Various Modes
○ Being able to combine different modes (e.g., text, sound,
and visuals) is essential to convey a message effectively.
○ Knowledge in integrating these elements in a way that
serves the purpose of the text.
5. Knowledge of Different Genres
○ Consider the following when creating multimodal texts:
■ Purpose: What is the objective of the communication?
■ Target Audience: Who is the message intended for?
■ Text Type: What genre or format best suits the
message (e.g., educational, persuasive,
entertainment)?