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Understanding & Evaluating

The document discusses the impact of technology on communication, emphasizing the complexity of multimodal texts that combine five modes: linguistic, visual, gestural, audio, and spatial. It outlines the elements of each mode, such as word choice and body language for linguistic and gestural modes, respectively. The document also poses questions regarding the effectiveness of a commercial shown in class in conveying its message through these modes.

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Mark Lovie De La Cruz
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18 views9 pages

Understanding & Evaluating

The document discusses the impact of technology on communication, emphasizing the complexity of multimodal texts that combine five modes: linguistic, visual, gestural, audio, and spatial. It outlines the elements of each mode, such as word choice and body language for linguistic and gestural modes, respectively. The document also poses questions regarding the effectiveness of a commercial shown in class in conveying its message through these modes.

Uploaded by

Mark Lovie De La Cruz
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Understanding &

Evaluating
Multimodal Texts
• The advent of technology has brought about
more complex and diverse ways of
communicating and influencing others.
About the commercial shown in
class…
• 1. How is the message conveyed by the text and
or video?
• 2. What modes were used in presenting the
message?
• 3. Do you think it effectively integrate the
different modes in conveying its message?
Explain.
• Multimodal texts are characterized by the combination of
the five different modes of communication:

• 1. Linguistic Mode
• 2. Visual Mode
• 3. Gestural Mode
• 4. Audio Mode
• 5. Spatial Mode
Elements or features of Linguistic:
•Word Choice
•Delivery of spoken or written text (tone)
•Organization of sentences, phrases,
paragraphs
•Accent
•Coherence
Elements or features of Visual:
• Color
• Arrangement
• Layout and style
• size
Elements or features of Gestural:
• Body language
• Facial expressions
• Hand gestures
Elements or features of Audio:
• Ambient noise/sounds
• Silence
• Sound effects
• Volume of sound
• Music
• Tone of the voice
Elements or features of Spatial:
• Proximity between people and objects
• Perspective
• Organization of things

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