Research
Research
It
specializes in a wide range of products, including personal care, household
cleaning, and hygiene items. P&G is known for its strong portfolio of brands, such
as Tide, Pampers, Gillette, and Crest, which cater to everyday consumer needs.
The company focuses on innovation and marketing to maintain its position as a
leader in the industry.
Business Structure:
Procter & Gamble (P&G) has a well-defined business structure that
supports its operations across various consumer goods categories. P&G
operates through divisional structure based on product categories. P&G has
a global footprint, with operations in over 180 countries. Its business is
organized into several regions, which include: North America, Europe, Asia
Pacific, Latin America-Africa. This regional approach allows P&G to tailor its
marketing and product strategies to meet local consumer preferences. It
employs a function-based support system that includes various key
functions: Marketing, Research and Development, Supply Chain
Management, Sales which manages relationships with retailers and
distributors and Board of Directors that oversees the company's strategic
direction and governance practices. The board includes members with
diverse backgrounds and expertise, ensuring effective oversight. P&G has
also integrated sustainability into its business structure, with dedicated
teams working on environmental and social initiatives. This includes
commitments to reducing waste, improving supply chain sustainability, and
promoting responsible sourcing. P&G emphasizes innovation across its
structure, leveraging technology for product development, marketing, and
consumer engagement. Its R&D efforts are supported by collaborations
with external partners, universities, and startups.