ANOKHI

The Project Presentation Competition

KhetKisan
“Digitalization as a ou

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 WHAT SETS US APART?
EXECUTIVE SUMMARY A comprehensive and user-friendly platform that offers free
Promising real independence to the Indian farmers while access to vital agricultural resources, real-time data, and
bridging the digital divide. personalized expert guidance in multiple languages.

STAKEHOLDERS CORE FUNCTIONS CUSTOMER JOURNEY

Weather forecasts, alerts, suggestions.
Primary: Farmers Market place for raw materials.
Secondary: Vendors Opportunity to sell agro-waste. MARKET SIZE
One-to-one expert connectivity. Farmer downloads the app, where we list
Tertiary: Government 50 MN+ buying, selling, renting & advice options.
Rental farming enabling cost-savings. Total Available Market (TAM)

30 MN+ Vendors list the raw materials, big farmers list

equipment, expert services are available to
Serviceable Available Market (SAM)
COSTS REVENUE meet specific requirements.
0.6 MN+
Cost incurred includes salary, sales & Revenue streams include listing Serviceable Obtainable Market The Available Services providers and
marketing, R&D, application fees, advertising charges, (SOM) vendors are connected to the farmers.
maintenance, general & administrative subscriptions, and selling data.
expenses.
In a few clicks, the task once considered
difficult to complete, is done!

Indian farmers seeking Our startup focuses on Established players in Agricultural Demad for digital
agricultural information technology-driven the agricultural suppliers, data agricultural solutions.
and services. agricultural solutions. technology sector. buyers, government.
Customer Company Competitor Collaborations Context
Conditions of farmers and farming in India.

State- Wise Suicides

Average monthly household committed by farmers and
income from agriculture India uses 13% of world’s extracted agricultural labourers.
water out of which 87% is used for
monthly income Irrigation.

2014
Share of Workforce in agriculture
is 44.8% but the share in GDP is
only 19.9% as of 2021.
2021

The Government Subsidies for

0 2,500 5,000 7,500 10,000 12,500
farmers has incresed more than
Eightfold from 1991 to2007.
-Average size of household
ownership holdings ( hectare )
The average size of operational
holdings has decreased from 2.28
hectares in 1970-71 to 1.08 hectares in
0.725 0.592 0.512 2015-16.

2023 2013 2019

According to Economic Surevy On What, then, is the solution?

Agriculture , 2019.
 THE SOLUTION
KhetKisan
Kisan Ki Shakti

A one-stop solution for farmers to help

them improve their productivity and
profitability.
WHAT IT RENTAL FARMING EQUIPMENT-

OFFERS. information will be stored on the app

for the real time availability of farming
equipments to be rented by small
scale farmers from large producers
LIST OF GOVT. SCHEMES- Information
having GPS trackers inbuilt in the app.
regarding all the govt. schemes for
OPERATIONAL EASE- All the
agriculture sector providing subsidies and
information will be available in
loans to farmers will be given along with
multiple Langauages including
the application procedure and all other
regional dialects through video
details for farmer’s ease. Also notifications
solutions which makes it easy to
will be sent for all the latest news related
understand and increases the app
to africulture.
efficiency.
SUBSCRIPTION MODEL- A subscription
WEATHER ALERTS- User will get
prior information of the extreme will be offered at a minimal price offering
weather events and accordingly perks such as personal one to one
OPPORTUNITY TO EARN - the application connectivity with experts from the field,
customised suggestions will be
offers farmers to earn by selling their agri
given in order to shield the crops Customized soil profile management
waste to the listed companies which will
and prevent damage . techniques & suggestions , Field visit by
convert it into biomass briquettes promoting
experts once in a month and monitoring
sustainable agricultural practices and inturn
offering farmers money for their material. of soil health on a regualr basis.
 WE ENSURE
Three Factor Authentication Verification tag
The app will have a three factor authentication, the user will have
to register using their Email-Id, mobile number and biometric data.
The biometric recognition will help in generating authenticity
Classifying users into
three categories
Verified registrations with
DATA
PRIVACY
and user specification real names, verified
The user will also have to enter biometric data at the time of anonymous registrations
posting any comment on the app as well to generate and not un-verified
authenticity. registrations

AND
Specific user code Cookies Privacy Policy
To ensure safety of users, the
name of the user will not be
revealed to the agent, a
Streamlining collection of
data through explicit user
consent
We aim to provide a robust
privacy policy in compliance
with the IT rules prevalent.
SECURITY
unique code will be provided Incorporating stricter
all the time. compliance at every
stage of data collection

Password Encryption
The user will be asked to Implementing 256 bit encryption for stricter security and
change the password and compliance standards
re register to the app to Converting plain text into cipher text and decrypting it with the
maintain the saftey and special key
security of the user.
 REVENUE STREAMS STAKEHOLDERS’ ANALYSIS

Advertisement
Advertisers engage to reach the farming community,
assuming a conservative CPM rate. 5 1

High
2
4

POWER
Selling Data
Trading farmers’ Listing Fees
data with consent Fee from input 6

Low
to related parties suppliers & 3
not in direct biomass briquette
competition. producers. Low High

INTEREST

Subscription 6
1 2 3 4 5
Charges for 1-1 virtual connectivity with agro-experts.
(Bi-annual subscription fee of ₹500)

Institutes using
(Maximum 3 calls)

Government
Advertisers

providers

Vendors

agencies
Farmers

Service
data
SWOT ANALYSIS

Strengths Weaknesses
Comprehensive Features
New Entrant
One-stop Solution
Lack of awareness
Easy to Use
Affordability issues
Localised Content

Opportunities Threats

Growing market Competition from established

Increasing demand for apps
smart farming solutions Changing regulations
Government support Security and privacy concerns
Special Focus on specific May be difficult to build trust
crops or regions and confidence in the app
FEASIBILITY CHECK

Bootstrap: Utilizing personal savings and revenue generation to fund the project.
ECONOMIC Start-up Friendly Loans: Exploring loans tailored for early-stage ventures.
Market potential: Indian agriculture contributes approximately 17-18% to India's GDP.

Cultural relevance: Localization for 10 languages and dialects.

SOCIO-CULTURAL User Education: Develop user-friendly guides and tutorials for farmers.

Compliance: Ensure compliance with data protection laws (e.g., GDPR, local regulations).
LEGAL Data privacy measures: Implement encryption, data anonymization.
Licensing and permits: Fulfill legal requirements for app operation.

Infrastructure readiness: 60% of Indian farmers have access to smartphones.

TECHNICAL Development resources: Access to skilled developers and technology partners.
Scalability: Assess the ability to handle increased user demand as app grows.

Internet Penetration in Rural India (Source: Mint)

 EXTERNAL ENVIRONMENT ANALYSIS

Competitive Rivalry: High (Several

established competitors)
Threat of Substitutes: Low (Unique
Threat of New Entrants: Low (High
services)
barriers to entry, established players)

Bargaining Power of Suppliers: Low Bargaining Power of Buyers:

(Many suppliers, no dependence) Moderate (Several alternatives)

Jan-Feb Mar-Apr May-June July-Aug Sep-Oct Nov-Dec

Market Research & Planning Build Strategic Partnerships User Acquisition

Product Development Legal Compliance Scaling up

GTM Strategy
 KEY FINANCIALS
Year 1 Year 2 Year 3 CAGR

Revenue (in millions) FY 24 FY 25 FY 26 %

Advertisements 25 28 32 6.37%

Subscription 120 150 187.5 16.04%

Listing fees 30 60 100 35.12%

Revenue 175 238 319.5 16.24%

Expenses FY 24 FY 25 FY 26

R&D 100 100 125

Application Maintenance 15 17.5 20

Gross profit (loss) 60 120.5 174.5

Salary 10 12.5 15

General & Administrative 25 30 35

Sales & marketing 50 50 65

Net profit (loss) (25) 28 59.5

Refer to the following excel model: https://docs.google.com/spreadsheets/d/1wU7IrkyJ0KlG_MBgVU4kfpqeqlvV1Y59RxtJo4Zjse4/edit?usp=sharing

IMPACT METRICS

The average rise in

Number of farmers impacted Steep fall in Input Costs
income of farmers

We plan to increase the income Through our primary and

Farmers reduced input costs by 15%
of our average farmer partner auxiliary services, we are
through bulk purchasing of seeds
by about 30% through a poised to improve the
and fertilizers enabled by our app
progressive rise in lives of 5000+
productivity and better prices. stakeholders within the
first year of operation

REVOLUTIONISING
The average rise in income of farmers Sustainable Farming
INDIAN
Adoption of sustainable
Expansion of market reach of our target
farmers: Farmers to expand their
farming practices to lead to a AGRICULTURE
10% reduction in water
market reach from local markets to
usage and a 15% decrease in
regional markets, resulting in a 30%
chemical pesticide usage.
increase in crop prices.
THE ROAD AHEAD
“CENTRES OF
EXCELLENCE”

DATA STORAGE EDUCATION

the soil profile of the farmers will be monthly or bi-monthlyTraining
registred in a system providing sessions will be organised to train
customised solutions for farmers with farmers in using technology to
SUBSCRIPTION. increase productivity.

INTERNET SERVICES
SETUP REORGANISE
Efforts will be made to provide internet
Scientific laboratories to be connectivity in villages through govt. If approved by govt. , these data centres
setup in villages run by schemes like PM WANI once the will truly transform the agriculture sector of
agripreneurs and volunteers application gts recognisation from india to more tech oriented and sustainable
from agri universities. governmtnt. in long term and reduce farmer’s distress.
THANK YOU!

DIYA ARORA SAHARSH

LSR, DU SRCC, DU

HARMAN KAUR BABBAR

SRCC, DU