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Bbs 220 Sample Questions Bmts

marketing exams

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29 views4 pages

Bbs 220 Sample Questions Bmts

marketing exams

Uploaded by

Fountain Kananga
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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KWAME NKRUMAH UNIVERSITY

SCHOOL OF BUSINESS STUDIES

BBS 220: PRINCIPLES OF MARKETING

SAMPLE QUESTIONS

QUESTION ONE

For decades now, marketing has played a fundamental role across different industries.

a. Define marketing and outline the different functions played by marketing in an


organization. (10 marks)
b. What characterizes a company that is marketing oriented? (10 marks)

QUESTION TWO

You have recently been hired as a marketing consultant for a newly established cement
manufacturing company called Tuukule Cement Limited. Your task is to help them in coming
up with a marketing plan for the organization. Outline the marketing planning process that
would be employed for this manufacturing company. (20 marks)

QUESTION THREE

Environmental scanning and analysis of the macro-environmental variables is a key


undertaking in the identification of threats and opportunities. What characterizes the different
macro-environmental variables that marketers need to monitor in the business environment?
(20 marks)

QUESTION FOUR

Write short notes on the following marketing constructs;


a. The extended marketing mix elements. (10 marks)

b. Setting marketing plan objectives. (5 marks)

c. Production orientation. (5 marks)

QUESTION FIVE

The marketing mix is a mix of marketing policies and procedures to produce a profitable
enterprise and is commonly known as the 7Ps. With the aid of an example, discuss the
marketing mix elements which a marketer must consider in developing policies and
procedures for his organization. (20 marks)

QUESTION SIX

New product development is a process of taking a product or service from conception to


market. Discuss the various stages a product goes through in the development process. (20
Marks)

QUESTION SEVEN

Product life-cycle management is the succession of strategies by business management as a


product goes through its life-cycle. The conditions in which a product is sold changes over
time and must be managed as it moves through its succession of stages. Discuss the features
and respective strategies for each stage of the Product Life Cycle (PLC). (20 Marks)

QUESTION EIGHT

Outline the marketing process by bringing out the four very important aspects. (20 marks)

QUESTION NINE

The marketing mix is a mix of marketing policies and procedures to produce a profitable
enterprise and is commonly known as the 7Ps. With the aid of an example, discuss the
marketing mix elements which a marketer must consider in developing policies and
procedures for his organization. (20 marks)
QUESTION TEN

Marketing is not a new phenomenon and has evolved over time. The development of
marketing is presented as a four-stage sequence by most Marketing texts. Discuss the
evolution of marketing. (20 marks)

QUESTION 11

i) Define the term SWOT analysis .[3 marks]


ii) Examine the internal factors strengths (S) and weaknesses (W). [5 marks]
iii) Examine external environment factors in terms of opportunities (O) and threats (T).
[ 5 marks]

QUESTION 12

Explain the four major factors that can influence the Buying decision of the buyer. Or Factors
influencing consumer behavior. [20 marks]

QUESTION 13

Different experiences and needs by Rogers (1962) defines the diffusion process as the rate at
which a market adopts an innovation. Explain the 5 categories of adopters according to
Rogers. [15 marks]

QUESTION 14

Why do producers give some of the selling job to intermediaries? After all, doing so means
giving up some control over how and to whom the products are sold. The use of
intermediaries results from their greater efficiency in making goods available to target
markets. State and explain the Benefits of Intermediaries present in the distribution of
products [20 marks]

QUESTION 15
The role of a MIS is to assess the manager’s information needs, develop the needed
information and distribute that information in a timely fashion. Discussion the components of
a Marketing Information System. [20 marks]

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