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A L EURO I M G IO D U LE FO R

1° R E P A R E D B Y:
C H R I ST Y tA R I E E 5 PAC I O

ST U D E N T'S N A I E:

S C H OO L I.
D: SESS ION:
NOTE TO THE STUDENT
This module is a semi-detailed guide of the contents to be learned in the
subject. The use of other resources such as books and credible online sources
are encouraged. Sources are indicated within this module for your reference.
There are sets of questions and tasks to be completed at the end of each
lesson and unit. The quality of your answers and outputs will have a bearing
on your grades for this subject. May you use this resource to the best of your
advantage.

GENERAL INSTRUCTIONS
1. READ ALL the instructions CAREFULLY from items 1 to 12.
2. The modules are intended to be accomplished within 2 weeks.
3. The number of modules you should get every two weeks is equal to the
number of subjects you enrolled. For instance, if you have 3 subjects,
you should have 3 modules.
4. Complete the tasks/activities/questions/assessments within the time
provided.
5. Use the answer sheets in the module. Extra answers sheets are provided in
case you need them.
6. Submit your outputs, exam permits accomplished exams on
designated schedules.
7. Make sure to claim your exam questionnaires and the modules on
designated schedules.
TABLE OF CONTENTS CHAPTER 1 - CAMPUS
Overview of Programs..................................................................................1 JOURNALISM
A Better Understanding
Getting Started..............................................................................................2
Introduction
What to Include........................................................................................2
In this chapter, we will get a better
Focus on What You Do Best......................................................................2 understanding of what is Campus Journalism by
knowing its definition, discussing its types and
Don’t Forget the Mission................................................................................3
functions, and reflecting its importance in the
Make It Your Own.........................................................................................4
society.

Customize in Almost No Time...................................................................4

Expected Outcomes:
Make It Picture Perfect.............................................................................4
1. Define Campus Journalism.
Our Products and Services ..............................................................................
2. Reflect on the importance of Campus
Journalism in school and society in an essay.

3. Explore different media platforms (writing, photo,

audio, video, etc.) used in journalism.

Understanding Campus Journalism

‘Campus journalism helps student become more

aware of what's happening around them.’

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LESSON 1 DEFINITION OF CAMPUS
JOURNALISM Activi CAMPUS JOURNALISM

The word journal comes from the Latin word diurna which means “daily.” In
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Name: Score:
ancient Rome, short bulletins of battles, fires, and elections compiled by
government offic ials were posted up in public places. These were called acta ESSAY
diurna which meant “daily events.” Direction: Answer the following questions in no less than five sentences. (10 pts. each)
Other definitions of journalism: 1. Define Campus Journalism in your own point of view.
 The occupation of writing for publication in newspapers and other
periodicals. – Noah Webster
 Something that embraces all forms in which or through which the news
and comments on the news reach the public. All that happens in the
world, if such happenings hold interest for the public, and all the
thoughts, actions, and ideas which these happenings stimulate, become
basic materials for the journalist.- Fraser F. Bond
 Enjoyable co-curricular activity of the school paper staff in collecting,
organizing, and presenting news; in writing editorials, columns, literary
articles, and features; in copyreading, proofreading, dummying, and

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2
Scope of Journalism
Journalism may be divided into three areas: written, oral, and visual.
Periodicals such as newspapers and magazines fall under written journalism. A
periodical, defined broadly, is a publication that comes out at regular intervals –
daily, weekly, fortnightly, monthly, bi-monthly, quarterly, annually, etc.
A newspaper, compared to a magazine, prints more news, has no special cover,
and is printed on a special paper called newsprint. News is printed on the front
page as well as on the inside and back pages.
A magazine, on the other hand, prints more features and human interest
stories, has a special cover usually with a big cut on it, and is often printed on
bookpaper. If ever news is printed, it is brief, featurized, and found in the inside
pages.
Periodicals, brochures, journals, books, and graphic arts are classified under
print media. Radio falls under oral journalism, while television, movies, and
documentaries are under visual journalism.
Radio and television are examples of broadcast media while movies and
documentaries are examples of film media.
2. Discuss the scope of journalism.

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LESSON 2 FUNCTIONS OF CAMPUS PAPERS Functions of Modern Campus Paper
A campus paper may be mimeographed or printed published or The modern campus paper also has these following functions:
released by an organization or school whose name or logo appears in the 1. Information function: This is the news functions of the
masthead or in the editorial box. campus paper: to inform. Since information dissemination is
the maid purpose of the campus paper, this is the function
The campus paper like any other media has functions. most likely performed by any campus paper. It gives the
A. Aid to the students readers information concerning the things around the
community and within the school.
1. Provides opportunity for interesting writing. 2. Opinion function: Through the editorials and editorial
2. Gives students the opportunity to learn how to read the columns, the editor has the chance to post his opinion
newspapers. regarding current events inside the school and the
3. Acts as stimulus to better work. community. The main purpose for this is to persuade to reader
4. Develops students’ power of observation and discrimination toward a certain point of view.
concerning relative merits of news articles. 3. Education function: Tabooed topics such as sex, sex
education, family planning and the like are extensively and
5. Serves as outlet and motivation for journalistic writing.
intensively discussed by writers of campus papers. This is one
6. Offers training in organizations, business methods, commercial
of the most important functions of the campus paper: to
arts, salesmanship, bookkeeping and business management. educate.
7. Develops qualities of cooperation, tact, accuracy, tolerance, 4. Watchdog function: The school paper serves as an eye for
responsibility and leadership. the readers to see what is happening in the school and to
guard the right of the young ones.
B. Aid to school and community 5. Laboratory function: It serves as the teaching tool for
budding journalists. Neophytes pattern their new experience
1. Informs the community of the work of the school.
from the existing and past papers.
2. Publishes school news. 6. Documentation function: Important school events and
3. Creates and expresses school opinions. worthwhile student accomplishments and achievements are
4. Makes known the achievements of the school. recorded in the campus paper for posterity’s sake. Most
5. Helps unify the school. present day stories are researched from old newspapers.
6. Encourages and stimulates worthwhile activities. 7. Entertainment function: The school paper, like an
7. Develops right standard of conduct. interesting book, keeps the reader company especially when
8. Provides and outlet for students’ suggestions for the betterment of he is alone. Most human interest stories are stimulating to
read.
the school.
8. Developmental function: In developing a country like the
9. Develops better interschool relationship. Philippines, scholastic and commercial journalism has been
10.Develops school spirit. given greater and nobler significance. The sources of new
11.Develops cooperation between the parents and the school. journalists are school also. Journalists in campus publications
4 are most likely to be the journalists of the future. The young
journalist whose news deals with club activities, school
elections and campus activities will eventually become a
better one whose news deal with activities of the nation,
national elections and national concerns. The developmental
function of the campus paper doesn't only have
implications on the young one himself but also on the
school as a whole. School administrators and staff may
reflect their performance on the school paper and see
what improvements must be done.
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Convergence Journalism
Activi CAMPUS JOURNALISM

Convergence Journalism is multimedia journalism across multiple

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platforms and mediums. In the department, students focus on producing 6
news and cont ent on the medium and platform that best fits a specific
audience. Convergence journalism teaches students how to produce news
and content in a more impactful way using multiple mediums to tell a
stronger story. The program focuses on training students to use, produce
news and be involved with emerging media platforms such as tablet
applications and social media. Convergence is the School of Journalism's
first new major in more than 50 years.

This new form of journalism requires the journalist to be skilled in

more than one discipline. For example, a convergence journalist could
write an article for a newspaper and produce a broadcast package on the
same story all in one day. Convergence journalism also adds more

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elements and details to a story through the use of more than one outlet to
tell the story. Now, when you go to websites to read an article you will
more than likely see a video clip within the article. It is much more
appealing for the reader to see pictures and videos while reading a
newsprint article; this is the formula for convergence. This new type of
journalism makes the reporter more attractive to future employers
because of their knowledge and skill in the different types of media
outlets. Rather than being an expert in only broadcast journalism,
convergence allows the journalist to be an expert in print and
photography.
Name: Score:

ESSAY
Direction: Answer the following questions. (10 points each)
1. What is the importance of campus journalism in schools and society?

2. Compare and contrast traditional functions of campus papers

and modern functions of campus paper. (You can make a Venn
diagram for this.)

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LESSON 3 SOCIAL MEDIA 3. The “fake news” phenomenon makes reporting more challenging than ever

New data from the Pew Research Center shows 45 percent of American
Social media platforms such as Facebook, Instagram, Snapchat and
adults consume news on Facebook and half of news consumers on Facebook
Twitter play a big role in this new era of digital journalism. From changing
depend solely on that site for news. While the reach of social media is great, it
the way people consume their news to contributing to the rise of the
lacks a method of policing content and sources to prevent completely fictitious
citizen journalist, social media has forced public relations pros to adapt in
stories from spreading.
the digital age or perish. Their journalist counterparts are no exception to
the impact. Social media and journalism also combine to make a major
impact on reporters. Social media has drastically shifted the way
Blogs, Podcasting, Vlogging
journalists do their jobs, from changing the way they receive information ‘The transparency of blogging has contributed to news organizations
and story ideas to shifting how they share those stories. becoming a bit more accessible and interactive ….’
Following are three key ways social media in journalism has changed the Blogs - A regularly updated website or web page, typically one run by an
way reporters work. individual or small group, that is written in an informal or conversational style.
1. Social media offers journalists increased access to content “Blogs are in some ways a new form of journalism, open to anyone
Thanks to social media, journalists have unprecedented access to who can establish and maintain a Web site, and they have exploded in the past
their audience, putting them closer than ever to the content and story year,” Walter Mossberg wrote in his Wall Street Journal technology column last
ideas that their readers/listeners care about. March. “The good thing about them is that they introduce fresh voices into the
Audiences are no longer passively waiting for a news anchor to tell national discourse on various topics and help build communities of interest
them the news. They’re on Twitter or Facebook, sifting through content through their collections of links.”
and sharing stories from their friends and family, sometimes before a
Mossberg’s description of Weblogs as a new kind of journalism might
journalist has even picked it up.
trouble hidebound journalists. But it is a journalism of a different sort, one not
All of this makes social media a great place to do research and tightly confined by the profession’s traditions and values.
make connections that may not have otherwise come about.
Mainstream news operations are businesses supported by advertising.
2. Journalists are responsible for sharing their stories
As hierarchical organizations, they value smooth production workflows,
Social media is full of clutter. With active usership in the billions, profitability and rigorous editorial standards. Weblogs adhere to a different set
word travels quickly and then gets lost in the shuffle. Consider that roughly of values. Bloggers value informal conversation, egalitarianism, subjective
6,000 tweets are shared per second on Twitter. points of view, and colorful writing over profits, central control, objectivity and
While that makes it a highly effective tool for communicating filtered prose.
breaking news, it also makes the lifespan of a news story much shorter
Podcast - A digital audio file made available on the Internet for downloading to
than it used to be.
a computer or mobile device, typically available as a series, new instalments of
Reports are now responsible for sharing their stories far and wide,
which can be received by subscribers automatically.
and making sure it stays in the news cycle for as long as possible.
 Podcasting is changing the face of journalism and audio media.
CAMPUS JOURNALISM
Activi
While print journalism continues its decline, podcasting is a serious
contender for the future of journalism.

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With podcasting, journalists have an opportunity to tell a story via Name: Score:
audio media an d reach a new and growing world of listeners. Podcasts are
relatively easy and inexpensive to produce, and audiences appreciate the Direction: Complete the following activities by browsing the internet.
sense of personal connection with a program host.
1. Look for a blog made by a journalist, print the whole article in a
When podcasts first appeared, they were known as audioblogs. separate paper and attach it to this activity sheet. Also provide a brief
They represented a democratic alternative to radio, a space where anyone insight (3- 5 sentences).
with a microphone could make their voice heard. Through the 2000s
podcasts became more polished and professional but still struggled to
make a significant mainstream impact. That all changed in 2014 when a
radio show called The American Life produced a true-crime podcast spinoff
called Serial. It quickly became a sensation as 5 million people tuned in to
its 12 episodes. It proved the potential of the podcast in a time when
2. Look for a podcast made by a journalist; provide its link and summarize

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smartphones allowed people to consume them at any time and in any
place. They became recognised as a high quality and in-demand alternative its content.
to radio one could personalize to their tastes. Link: _
Summary:
Vlogging

A video blog, most commonly referred to as a vlog, is a way that

journalists can actively cover interests and topics via video entries in a blog
format. Vlogs usually join together all of the aspects of a standard blog, but
with a regular video stream. A regular host for vlogs is YouTube, which is a
free platform that journalists can post their videos. They can also post their
3. Look for vlog made by a journalist; provide its link and summarize its
YouTube videos to social media, websites, or their other blogs if they wish.
content.
Journalists often use vlogs to follow and document either a specific Link:
event or person. They can decide on a single entry or multiple posts to Summary:
highlight one particular topic. Some writers even record the daily events
happening in a person's life. Vlogging is incredibly versatile and fun to the
people involved. This is the reason it has increase in popularity so much in
the past few years.