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Rooted in Rural India

The document discusses the economic growth and transformation in rural India, highlighting its significant contribution to the GDP and consumption. It emphasizes factors fueling this growth, such as rising incomes, employment opportunities, and government initiatives, alongside the increasing participation of women in the workforce. Additionally, it introduces the ICICI Prudential Rural Opportunities Fund, which aims to capitalize on rural market potential through a diversified investment strategy.

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0% found this document useful (0 votes)
14 views2 pages

Rooted in Rural India

The document discusses the economic growth and transformation in rural India, highlighting its significant contribution to the GDP and consumption. It emphasizes factors fueling this growth, such as rising incomes, employment opportunities, and government initiatives, alongside the increasing participation of women in the workforce. Additionally, it introduces the ICICI Prudential Rural Opportunities Fund, which aims to capitalize on rural market potential through a diversified investment strategy.

Uploaded by

durgaalapati40
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Rooted in

Rural इं�डया
Every corner of rural India tells a story—not just of culture
and tradition, but of resilience, innovation, and
transformation. With 64% of the population living in rural
areas, they are major contributors to the nation’s GDP,
driving 50% of its consumption. It has emerged as a key
contributor across sectors such as agriculture, FMCG,
consumer durables, and banking.
Source: World Bank, Data as on 2023 | Rural non-food spend over 50% for
first time: Consumer expenditure survey, Business Standard.

What’s fueling this growth?

Commercial Growth Employment Opportunities Women Power

Companies are increasingly Non-farm jobs are Growing participation of


tapping into the vast potential diversifying employment women in the workforce is
of rural sectors showcasing opportunities. playing a significant role in
growth opportunities. driving economic upliftment.

Rising Incomes Rising Spending Power Government Initiatives


The per capita income With growing disposable income, Schemes like PLI, Make in India
has now crossed the rural areas are seeing increased and National Logistics Policy are
$2,000 mark, reflecting spending, including on empowering rural communities.
rising living standards. non-essential goods, indicating a
shift in consumption patterns.

Source: India: Rural Population, Trading Economics. | Rural non-food spend over 50% for first time: Consumer expenditure survey, Business Standard. | India - GDP Per Capita
(constant 2000 US$), Trading economics | Spark Capital Research | Rural Spending Rises by 35 per cent, Outperforming Urban and Metro, ET CFO.com |
PLI: Production Linked Incentive
Recognizing this growth potential, we bring you the

ICICI Prudential
Rural Opportunities Fund
(An open-ended equity scheme following Rural and allied theme)

What sets this scheme apart?

Rural-focused Market-cap Broad-based Sector


portfolio agnostic theme rotation

A portfolio centered on The scheme would be Invests in companies with Flexible allocation to
companies benefiting diversified across large, business activities in rural sectors based on market
from rural and mid, and small caps, and allied segments, conditions to capitalize
allied themes*. providing the benefits of including branches, supply on emerging
different market chains, raw material opportunities within
capitalizations. sourcing, projects, or the rural theme.
distribution channels.
* From Nifty Rural Index

Root India’s growth in your portfolio, invest in

ICICI Prudential
Rural Opportunities Fund
NFO Opens: January 09, 2025 NFO Closes: January 23, 2025

Download our App i-Invest | Visit: www.iciciprumf.com | Contact your Mutual Fund Distributor

ICICI Prudential Rural Opportunities Fund (An open ended equity scheme following Rural and allied Moderately
Moderate high
theme) is suitable for investors who are seeking*: Low to
Moderate High
• Long Term Wealth Creation
Very
• An equity scheme following Rural and allied theme Low High
Risk-o-meter
*Investors should consult their financial advisers if in doubt about whether the product is suitable for them. The risk of the scheme is very high
It may be noted that the scheme risk-o-meter specified above is based on the internal assessment of the scheme characteristics and may vary post NFO when the actual
0623

investments are made. The same shall be updated on ongoing basis in accordance with clause 17.4 of the Master Circular.

Mutual Fund investments are subject to market risks, read all scheme related documents carefully.

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