Dr.

Lambodar Saha

JSPM’s
JAYAWANTRAO INSTITUTE OF MANAGEMNT & RESEARCH,
PUNE
HOW TO PREPARE FIELD PROJECT REPORT
FORMAT
All students should strictly follow the following standards for preparation
of Field Report
GUIDELINES FOR THE FIELD PROJECTS:
NATURE OF THE FIELD PROJECT:
1. Field project must be related to the intended specialization of the
student.
2. Field projects must be done individually. Group projects are not
permitted.
3. The project should involve fieldwork; online projects are not permitted.
4. Primary data collection is mandatory.
5. Field projects can be quantitative / qualitative in nature or even use
mixed approaches.
6. Field projects can involve surveys, interviews, case studies, visits or
observation studies.
7. For surveys, the sample size should be between more than or equal
to100 participants.
8. For in-depth interviews (lasting at least 45-60 minutes), the sample size
should be a minimum of 25 participants.
9. Total Hours of Effort Expected: 160 Hours, (This can be completed
during the Semester, Saturdays, Sundays, Public holidays, Winter
vacation in between Sem-I and Sem-II)

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 Dr. Lambodar Saha

PERMISSIBLE PARTNER ORGANIZATIONS:

Students have the flexibility to conduct their field projects with any of the
following organizations:
a) Companies listed on either NSE or BSE in India /abroad
b) Unlisted subsidiaries of Listed Companies.
c) Government / Semi-Government Undertaking / PSU
d) Government Offices
e) Consultancy Firms
f) Start Ups with an existence of 3 years or more and manpower more
than 25.
g) Family managed businesses with an existence of 5 years or more and
manpower more than 25.
h) Cooperative Societies
LINKAGE WITH SPECIALIZATION:
The field project topic must be aligned with the specialization chosen and
specialization electives offered in Semester II.
It can address local, national, or global issues relevant to the specialization, as
guided by the faculty guide / mentor.
SELECTING A RELEVANT TOPIC:
Consider current trends, issues, or challenges within the domain / specialization
across various business (industry) sectors when conducting their project.
IDENTIFYING THE SCOPE:
Define the project's scope to ensure it is manageable within the given timeframe
and resources.
PROJECT OBJECTIVES:
Clearly outline the objectives of your field project.
PROJECT PLANNING AND PROPOSAL:
Students shall define the scope and objectives of the specialization-specific field
project, develop a project proposal, and gain approval from the institute.
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REPORTING AND PRESENTATION:

1. Prepare a professional report & presentation that outlines your project,
methodology, findings, and recommendations as per the outline given
below.
2. Your report should be clear, well structured, & the presentation must be
delivered professionally.
Presentation could be through any of the enlisted formats:
1. Traditional Slide Presentation
2. Info graphics
3. Video presentation
4. Paper presentation
5. Poster presentation
6. Webinar or online presentation
7. TED-style presentation
8. Storytelling Presentation etc.
INDICATIVE BREAK UP OF HOURS (160 HOURS):
1. 120 hours - On fieldwork (The field project shall be spread throughout the
second semester, can be start immediately after Sem-I exam Winter vacation)
2. 40 hours – Pre and post-field work including proposal making, analysis,
report writing, etc.
FIELD PROJECT REPORT OUTLINE:
The field project report includes the components mentioned below.
1. Title Page
2. Declaration by student
3. Acknowledgement by student
4. Certificate by the Guide on Institutional Letter Head
5. Certificate by the Partner Organization on Letter Head (if applicable)

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 Dr. Lambodar Saha

6. Table of Contents
7. List of Tables (if needed)
8. List of Figures (if needed)
9. Abstract
1. TITLE PAGE / FRONT PAGE:
Golden embossing on black background hard bound copy.
For this page you can use any professional font of any relative size to make it
more attractive. This page should include the following points.
 Project title
 Name of the Company
 Submitted to
 Submitted by
 Batch as 2024-2026
 College Name and Address

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 Dr. Lambodar Saha

For Example:

A
FIELD PROJECT
ON

A STUDY ON CUSTOMER PREFERENCES AND BUYING

BEHAVIOUR OF MUSHROOMS IN THE PUNE REGION
FOR
WEIKFIELD FOODS PVT. LTD. PUNE

SUBMITTED TO
SAVITRIBAI PHULE PUNE UNIVERSITY
IN PARTIAL FULLFILMENT OF TWO YEARS FULL TIME
MASTERS OF BUSINESS ADMINISTRATION (MBA)

SUBMITTED BY
PRASHANT RAJPUT
(BATCH - 2024-26)

UNDER THE GUIDANCE OF

PROF. DR. LAMBODAR SAHA
PROFESSOR

JSPM’s
JAYAWANTRAO INSTITUTE OF MANAGEMNT & RESEARCH,
PUNE-411028

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INSIDE 1ST PAGE

This page will be nothing but the complete copy of front page as it is. Only
instead of golden color you have to use any other color or combination of
different colors.
2. DECLARATION BY STUDENT:

DECLARATION
I, the undersigned, hereby declare that the Project Report entitled “A Study on
Customer Preferences and Buying Behaviour of Mushrooms in the Pune
Region” for Weikfield Foods Pvt. Ltd. Pune written and submitted by me to
the Savitribai Phule Pune University in partial fulfillment of the requirements for
the award of degree of Master of Business Administration under the guidance of
Prof. Dr. Lambodar Saha is my original work and the conclusions drawn therein
are based on the material collected by myself.

Place: Pune (Name of Student)

Date:

3. ACKNOWLEDGEMENT BY STUDENT:
This page will include acknowledgement in following chronology
1. Company project guide
2. Director
3. College project guide
4. Other staff
4. CERTIFICATE BY THE GUIDE ON INSTITUTIONAL LETTER
HEAD:
This will be issued by the college (one copy will be given to each student).
You have to make at least three colour or black & white copies as per the
choice.

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 Dr. Lambodar Saha

5. CERTIFICATE BY THE PARTNER ORGANIZATION ON LETTER

HEAD (IF APPLICABLE):
This will be issued by the Company.
This Certificate must be printed on company’s original letter head. It should
include the following points
1. Name of the student
2. Project Title
3. Duration of project (160Hrs)
4. Location
5. Authority sign and company seal
WEIKFIELD FOODS PVT. LTD. PUNE
WAGHOLI, PUNE. PHONE NO. 020-22544477
Ref. No. Date: /02/2025

TO WHOMSOEVER IT MAY CONCERN

This is to certify that Mr. Minto Shelley a MBA student of “JSPM’s
Jayawantrao Sawant Institute of Management & Research, Pune” has
undergone training and completed a field project on “A Study on Customer
Preferences and Buying Behaviour of Mushrooms in the Pune Region”. He
has carried out this project for Weikfield Foods Pvt. Ltd. Pune from
01/11/2024 to 28/02/2025.
In the span of project duration his candidature was found to be very
sincere and hard working.
We wish him a bright future.
Mr. Yogesh Satav
Manager - HRD & Admin
Weikfield Foods Pvt. Ltd. Pune

Up to this page do not put page numbers.

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6. TABLE OF CONTENTS:
INDEX
Chapter Content Page
No. No.
I Introduction:
1. Statement of the Problem
2. Purpose /Objectives of the Project
3. Theoretical Framework
4. Significance of the Project
5. Definition of Terms (optional)
II Review of the Literature:
1. Review the existing body of knowledge available on the
problem or topic.
III Method:
1. Describes how the study was completed / conducted,
including a specific description of subjects, procedures,
equipment, materials, and other information pertinent to the
study,
IV Data Collection and Analysis:
1. Collecting relevant data from primary and secondary
sources.
2. Analyzing data using appropriate analytical tools and
techniques.
V Results / Findings & Suggestions:
1. Identifying key issues, opportunities, trends etc. based on
data analysis.
2. Develop / propose feasible solutions or recommendations.
3. Reflect on the experience, lessons learned, and scope for
further work / improvement.

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 Dr. Lambodar Saha

Annexures
1. Questionnaires
2. Observation Sheets
3. Field Maps
4. Exhibits
5. Geo Tagged Photos with Sample respondents
6. Any other relevant documents

7. LIST OF TABLES (IF NEEDED):

8. LIST OF FIGURES (IF NEEDED):
9. ABSTRACT:

CHAPTER NO.1 - INTRODUCTION

1. Statement of the Problem:
Statement of the project should be (3 to 5 objectives)
2. Purpose /Objectives of the Project:
Objectives of the project should be (3 to 5 objectives)
3. Theoretical Framework
This should include -
Application of different relative concepts of the concern subjects topic & their
correlation with respect to your project like:
For Marketing:
Marketing segmentation, Target Marketing, PLC, New product development,
marketing planning, classification of markets, market competition, promotional
mix, Distribution channels, service marketing, sales promotion schemes, supply
chain management, customer relationship management, Business ethics,
customer behavior, law of demand & supply, AIDA model etc.

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 Dr. Lambodar Saha

For Finance:
Ratio analysis, risk management, legal aspects, funds flow statement, country
risk analysis, investment decisions, capital budgeting, cost analysis, analysis of
financial positions of company, TDS, International finance, balance sheet,
Portfolio management, import export procedures and tax implications etc.
For HR:
Training & Development, Recruitment & Selection Process, Perfomance
appraisal system, motivational tools, manpower planning labour laws, grievance
handling procedures, interview techniques, etc.

CHAPTER NO.2 - REVIEW OF THE LITERATURE

1. Review the existing body of knowledge available on the problem or topic.

CHAPTER NO.3 - METHODOLOGY

1. Describes how the study was completed / conducted, including a specific
description of subjects, procedures, equipment, materials, and other information
pertinent to the study,
It should include
1. Definition of Research
2. Types of research
3. Different methods of data collection in short and justification for the
methods.
4. Sources of primary data and secondary data
5. Sample size of your project.
6. Method of data analysis
4. SIGNIFICANCE OF THE PROJECT:
5. DEFINITION OF TERMS (OPTIONAL IF APPLICABLE):

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CHAPTER NO.4 - DATA COLLECTION AND ANALYSIS

1. Collecting relevant data from primary and secondary sources.
2. Analyzing data using appropriate analytical tools and techniques
This is the major & most important part of the project.
It should contain the analysis of all those questions asked to the respondents
through the questionnaire.
Use appropriate bar charts/ pie charts/ graphs/ table/ line diagram/
frequency curve etc.
For example:

Satisfaction Level of the Customer

Sr. Level of No. of

No. Satisfaction Customers Percentage %
1 Highly Satisfied 100 50
2 Satisfied 50 25
3 Dissatisfied 30 15
4 Highly Dissatisfied 15 8
5 No Response 5 3
Total 200 100

Satisfaction Level
Percentage %

50

25
15
8
3

Highly Satisfied Dissatisfied Highly No

Satisfied Dissatisfied Response

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Interpretation:
50 % of customers are satisfied, 25% are satisfied, 15% are dissatisfied, 8% are
highly dissatisfied and 3% are no response with the product due to best quality
of the product. It has been observed that 3% customer is non-respondent as they
were busy with other works.

DATA ANALYSIS (FOR FINANCE):

Do the data analyses as shown above, only you have to choose appropriate
methods for analysis like ratio analysis, cash flow, comparative analysis,
operating cycle study etc?

CHAPTER NO. 5 - RESULTS / FINDINGS & SUGGESTIONS

1. Identifying key issues, opportunities, trends etc. based on data analysis.
2. Develop / propose feasible solutions or recommendations.
3. Reflect on the experience, lessons learned, and scope for further work /
improvement.

RESULTS / FINDINGS:
 Fndings are statements of factual information based upon the data
analysis
 List all the major findings of the project serially
 Put the findings in sequence of the study

1. IDENTIFYING KEY ISSUES, OPPORTUNITIES, AND TRENDS

ETC. BASED ON DATA ANALYSIS.
A. IDENTIFYING KEY ISSUES:
No project is ideal. In reality the researcher always comes across different
problems which act as limitations of the project such as:
1. Biased reply of the respondents
2. Non availability of data or other relevant information
3. Time constraints
4. Budget Constraints
5. Company’s policy that not to disclose confidential data etc.

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 Dr. Lambodar Saha

B. OPPORTUNITIES, AND TRENDS:

2. DEVELOP / PROPOSE FEASIBLE SOLUTIONS OR

RECOMMENDATIONS:
Student has to give different recommendations or suggestions to the company
which will act as solution to all those problems researcher has identified with
product and services or methods applied.

SUGGESTIONS:

3. REFLECT ON THE EXPERIENCE, LESSONS LEARNED, AND

SCOPE FOR FURTHER WORK / IMPROVEMENT:

A. THE EXPERIENCE, LESSONS LEARNED:

B. SCOPE FOR FURTHER WORK / IMPROVEMENT:

CONCLUSION:
While concluding student should take care that his/ her conclusion is matching
with the title of the project and objectives set in the project.

ANNEXURES:
It includes:
1. Bibliography
2. Questionnaires
2. Observation Sheets
3. Field Maps
4. Exhibits
5. Geo Tagged Photos with Sample respondents
6. Any other relevant documents

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 Dr. Lambodar Saha

BIBLIOGRAPHY:
It includes names of references, books & research journals used, web site,
newspaper etc.
A bibliography is the listing of the work that is relevant to the main topic of the
research interest arranged in the alphabetical order of the last names of the
author(s).
A reference list is a subset of the bibliography, which includes details of the all
the citation used in the literature survey and elsewhere in the report, arranged
again, in the alphabetical order of the last names of the author(s).
At least three modes of referencing are followed in the business research. These
are based on the format provided in the publication manual of the American
Psychological Association (APA), (2001), the Chicago Manual Style (1993),
and the Turabian style (1996).
Each of these style specifies with examples, how books, journals newspapers,
dissertations and other documentation materials are to be referenced in the
manuscript.
Since the APA format is followed for referencing by many journals in the
management area, the monograph will highlight the distinctions in how books,
journals, newspapers, dissertations and other documentation materials are
referenced using APA format as specimen referencing format below:

Book by single author:-

1. Benni, Basavaraj, S., (2005), Dairy Cooperative Management and
Practice, Rawat Publication, Jaipur.
Book by more than one author:
1. Krishnaswamy, K. N., Appa, Iyer, Sivakumar, & Mathirajan. M.. (2006),
Management Research Methodology: Integration of Principles, Methods and
Techniques, Pearson Education, New Delhi.

More than one Book by the same author:-

1) Roy, A., (1998a) Chaos theory, McMillan Publishing Enterprise, New
York.
2) Roy,A.,(1998b)ClassicChaos, McMillan Publishing Enterprise, New
York.

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Edited Book:-
1. Pennathur, A., Leong, R T, & Schuster, K (Eds), (1998), Style and
substance of thinking, Paradise Publishers, New York.

Chapter in the edited book:-

1. Benni, Basavaraj, S.. (2007), Infrastructural Development and Regional
Disparity - A Comparative District Level Analysis in Karnataka, in Dash
L. N., (Ed) Economics of Infrastructure, Regal Publication, New Delhi.

Journal Article:
1. Benni, Basavaraj, S., (2006), Sugar Factory Efficiency Measurement:
Application of Data Envelopment Analysis-A New Insight for Managers,
Paradigm. The Research Journal of Institute for Management and
Technology, Vol. X, No. 2, July-December.

Conference Proceedings Publication:

1. Benni, Basavaraj, S., (2007), Status of Public Services in Karnataka-A
Comparative District Level Analysis, inShahu.A., (Ed), Proceedings of
the Second International Conference on Services Management, Oxford
Brookes University & IIMT New Delhi.

Doctoral Dissertation:
1. Benni. Basavaraj, S., (2001), Dairy Co-Operative Societies in Karnataka,
unpublished doctoral dissertation, Kamatak University, Dharwad.

Paper presentation at conference:

1. Benni, Basavaraj, S., (2004, August 27!h to 29'"), Empowering Decision
Making Capacity of Global Corporate Managers through Econometric
Tools, paper presented a for "Best Research Paper Competition" in 16lh
Annual Management Education Convention, conducted by Association of
Indian Management Schools, Goa.

Government Publication:
1. Ministry of Law, Government of India, (1960), The Copyright Act, 14 of
1957, Delhi.

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 Dr. Lambodar Saha

Unpublished Manuscript:
1. Pringle, P.S., (1991), Training and Development in 90s, unpublished
manuscript, Southern lllinos University, Diamondale, IL.

Newspaper Article:-
1. The new GM pact, (1998, July 28), Concord Tribune, p-1

Example for Website:

Write the name of authentic website or official website of an organization not
the search engine like google or rediffmail search.

2. Questionnaires
3. Observation Sheets
4. Field Maps
5. Exhibits
6. Geo Tagged Photos with Sample respondents
7. Any other relevant documents

EVALUATION PATTERN:
Total Marks : 150
Formative Assessment : 50 Marks
Summative Assessment : 100 Marks

FORMATIVE ASSESSMENT WEIGHTAGE (50 MARKS):

1. Project Proposal -5 marks
2. Interim Progress review I / Report I -5 marks
3. Final Project Report -10 marks
4. Final Presentation (30 marks with break up as indicated below):
a) Project Objectives - 5 marks
b) Quality of Analysis and Research - 5 marks
c) Problem Solving and Decision Making - 5 marks
d) Innovation and Impact - 5 marks
e) Documentation and Reporting - 5 marks
f) Reflection - 5 marks

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 Dr. Lambodar Saha

IMPORTANT NOTE:
The researcher should bring all his/her project related rough work, data sheet,
filled questionnaires to the institute (Internal project guide) as soon as the
project training is over ( i.e., Feb, 2025).

All students should strictly follow the following standards for preparation
of Field Report
Sr. No Specifications Details
1 No. of copies of Field Report 3
2 Binding Black colour hard binding
3 Embossing Golden colour
4 Page Size A4
5 Page Colour White
6 Left Margin 1.5”
7 Other Margins (Top, Bottom , Right) 1.0”
8 Heading Font Times New Roman
9 Heading Font Size 14, Bold, Upper Case
10 Sub headings font Times New Roman
11 Sub heading font size 12, Bold, Upper Case
12 Text body font Times New Roman
13 Text body font size 12, Normal, Lower Case
14 Header As suitable
15 Footer Page No.
16 Total no. of pages Approx. in between 70-90

RESEARCHER IS STRONGLY ADVISED TO MAINTAIN RECORD OF

DAILY ACTIVITIES IN A DIARY OR NOTE BOOK AND GET IT SIGN
BY FAXCULTY GUIDE OR COMPANY GUIDE.

Jaihnid
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