Revision No.

4 | September 2022

COURSE SYLLABUS

TMPE 214
HERITAGE TOURISM
First Semester, A.Y.: 2023-2024

Department/Area : Tourism Department

Curriculum : Bachelor of Science in Tourism Management
:
Curricular Year First Year
No. of Hours/Sem. : 54
Credit Unit(s) : 3
Prerequisite : None

Vision of the
:
University CTU as a premier, inclusive, globally recognized research and innovation, smart, community-responsive, and sustainable technological university.

Mission of the The University shall primarily provide leading-edge degree programs, innovative professional, entrepreneurial, and technical reactions as well as research and
University : extension programs that address both the needs of the region and the nation in the context of the global knowledge economy, Fourth Industrial Revolution, and
sustainability.

Goals of the
University : By the end of 2024, CTU will be globally recognized for its quality. Specifically, it will:
 obtain a Philippine university system status with CHED SUC Level V recognition or equivalent;
 be ranked among the Top 10 Universities in the Philippines;
 be included in the list of internationally recognized ranking of universities (including Quacquarelli Symonds, Times Higher Education, Shanghai University
Ranking, and World University Impact Rankings);
 pursue efforts to pave way for the development of new programs (including natural sciences and Doctor of Medicine) and Transnational Higher Education;
 achieve world-class performance and excellence in total quality management; and
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 lead innovations in the Fourth Industrial Revolution

Program Outcomes : The BSTM program aims to develop tourism practitioners who can:
(CMO No. 62 s. 2017) Common to All Programs:
1. Articulate and discuss the latest developments in the specific field of practice
2. Effectively communicate orally and in writing using English, Filipino, mother tongue language, and an appropriate Foreign Language required by the industry
3. Work effectively and independently in multi-disciplinary and multi-cultural teams
4. Act in recognition of professional, social, and ethical responsibility
5. Preserve and promote “Filipino historical and cultural heritage” (based on RA No. 7722)
Common to the Business and Management Discipline:
6. Perform the basic function of management such as planning, organizing, leading, and controlling.
7. Apply the basic concepts that underlie each of the functional areas of business (marketing, finance, human resources management, production, and
operations management, information technology, and strategic management) and employ these concepts in various business situations
8. Select the proper decision-making tools to critically, analytically, and creatively solve problems and drive results
9. Apply information and communication technology (ICT) skills as required by the business environment
10. Work effectively with other stakeholders and manage conflict in the workplace
11. Plan and implement business-related activities
12. Demonstrate corporate citizenship and social responsibility
13. Exercise high personal, moral, and ethical standards
Common to Tourism and Hospitality Discipline
14. Demonstrate knowledge of the tourism industry, local tourism products, and services
15. Interpret and apply relevant laws related to the tourism industry
16. Observe and perform risk mitigation activities
17. Utilize information technology applications for tourism and hospitality
18. Manage and market a service-oriented business organization
19. Demonstrate administrative and managerial skills in a service-oriented business orientation
20. Prepare and monitor industry-specific financial transactions and reports
21. Perform human capital development functions of a tourism-oriented organization
22. Utilize various communication channels proficiently in dealing with guests and colleagues
Specific to a sub-discipline (Tourism Management)
23. Plan, implement, and monitor tours and sales activities
24. Research, plan, and conduct various tour guiding activities
25. Develop appropriate marketing programs and arrange the required travel services
26. Plan/ Organize, implement and evaluate MICE activities
27. Plan, develop, and evaluate tourism sites and attractions
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Course Description : This course exposes students to culture and heritage tourism as a product. The course introduces students to the field of marketing of cultural and heritage
tourism. Students examine the ways in which such a product may be sustained and developed to grow the local and national economy.

Course Learning : At the end of the course, the students can:

Outcomes CLO 1. Explain the importance of Heritage Tourism to the National Country; (PO 1, 5, 14)
CLO 2. Evaluate heritage the Cultural Heritage sites in the Philippines through SWOT analysis; (PO 1, 4, 5, 14, 27)
CLO 3. Integrate Philippine values and culture in promoting local heritage sites; and (PO 4, 5, 14)
CLO 4. Organize a virtual or actual exhibit promoting major tourist attractions in the Philippines. (PO 1, 4, 5, 14)
CLO 5. Develop a conservation plan for local heritage tourism. (PO 1, 4, 5, 14)

Course Content:e

ASSESSMENT TEACHING LEARNING LEARNING

INTENDED LEARNING OUTCOME (ILOs) CONTENTS REMARKS
TASKS ACTIVITIES (TLA) RESOURCES
At the end of this unit, the student should be Written questions Synchronous: Unit 0. Class Orientation
able to internalize the relationship of the PowerPoint
course to the University VMGO. Oral questions Recorded Lecture  Cebu Technological University presentation
Vision. Mission, Goals, and
Specifically, students should be able to do Asynchronous: Objectives AVP
the following performance indicators:  BSTM Program Outcomes
1. explain the University VMGO; Q&A Activity  Course Orientation
2. explain the program outcomes;
3. discuss the relationship between
the course, and the University
VMGO; and
4. be oriented with the class policies
and procedures, course content;
grading system, and final
requirement for the course.

At the end of this unit, the student should be Oral questions Asynchronous: Unit I. Introduction to Heritage and PowerPoint
able to develop knowledge of the basic Lecture Video Tourism presentation
operation of tourism in the country. (CLO-1) Written questions
Synchronous:  Economic Benefits of Cultural and Lecture notes
Specifically, students should be able to do Quiz Heritage Tourism
the following performance indicators: Group discussion  Social Benefits of Cultural and AVP
1. Describe cultural and heritage Heritage Tourism
tourism; Group presentation  Environmental Benefits of Cultural Hardcopy
2. differentiate cultural and heritage and Heritage Tourism
tourism;  Heritage Tourism in the Philippines
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3. identify the different benefits of  Heritage Tourism Sites in the

cultural and heritage tourism; Philippines.
4. describe heritage tourism in the s ;
5. identify heritage sites in the country;
At the end of this unit, the student should be Quiz Asynchronous: Unit II. Concepts of Cultural Tourism PowerPoint
able to demonstrate the Concepts of Lecture video presentation
Cultural Tourism. (CLO-1; CLO-2) Written questions  Heritage as a new mode of culture
Synchronous: production Lecture notes
Specifically, students should be able to do Practical Group discussion  Cultural Heritage Types
the following performance indicators: demonstration (giving  Heritage Cycle AVP
1. Distinguish reasons of heritage directions) Group presentation  18 Example of Cultural Heritage
tourism as new mode of cultural Hardcopy
production; Oral quiz
2. identify the types of cultural
heritage; Group Reporting
3. understand the heritage cycle; and
4. identify examples in Cultural Group activity
Heritage

PRELIMINARY EXAMINATION
At the end of this unit, the student should be Oral presentation Asynchronous: Unit III. Sustainability and Heritage PowerPoint
able to develop and appreciate (Rubrics) Research Tourism presentation
Sustainability and Heritage (CLO-1; CLO-2;
CLO-3;) Oral questions Virtual exhibit  Cultural Heritage Tourism Lecture notes
 Definition of Sustainable Tourism
Specifically, students should be able to do Quiz Synchronous:  Sustainability in Heritage Tourism AVP
the following performance indicators:  Principles of Sustainable Heritage
1. Identify the global trends and issues Group Activity Group and individual Tourism Hardcopy
in sustainable tourism and its presentation
relevance to local destinations; Group Reporting
2. Apply professional insights into best Virtual tour
practices in managing
socioeconomic impacts of heritage
tourism;
3. Gain prior knowledge in the impact
on the environment and provide its
solution
At the end of this unit, the student should be Oral presentation Asynchronous: Unit IV. The Festival Life Cycle and PowerPoint
able to preserve and appreciate Festivals in the (Rubrics) Research Tourism presentation
Philippines. (CLO-1; CLO-2; CLO-3; CLO-4)  Definition of Festival
Oral questions Virtual exhibit  Community Festivals- Big benefits Lecture notes
and Economic Drivers
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Specifically, students should be able to do Quiz Synchronous:  5 ways festivals can boost tourism AVP
the following performance indicators: positively influence local
1. Boost cultural awareness in local Group presentation Group and individual  11 Most Colourful Festivals in the Hardcopy
traditions through festival presentation Philippines Not Miss
presentation. Group activity
2. Establish critical understanding of
the various impacts which events
may have on a destination and it’s
stakeholders;
3. Establish critical understanding in
events roles as part of sustainable
tourism;
MIDTERM EXAMINATION
At the end of this unit, the student should be Oral presentation Asynchronous: Unit V. Intangible Heritage and Its PowerPoint
able to aware the importance of the Intangible (Rubrics) Research Management presentation
heritage and its impact on management. (CLO-
1; CLO-2; CLO-3; CLO-4; CLO- 5) Oral questions Virtual exhibit  Cultural Heritage Management Lecture notes
 Sustainable Tourism and
Specifically, students should be able to do Quiz Synchronous: Environmental Protection AVP
the following performance indicators:  Working with Local Communities
1. Distinguish cultural heritage Group presentation Group and individual  Educating and Empowering the Softcopy
management; presentation Visitors
2. Discuss the different ways Group activity  Visitor Management
environmental protection;  Intangible Cultural Heritage
3. Discuss the participation of local
communities in the development of
heritage tourism;
4. Recognize the visitor’s awareness;
5. Explain the visitor’s management
and;
6. Identify the different Intangible
Cultural Heritage.

SEMI-FINAL EXAMINATION
At the end of this unit, the student should be Oral presentation Asynchronous: Unit VI. Branding and Marketing PowerPoint
able to develop, and recognize the importance (Rubrics) Research Heritage Tourism presentation
of marketing and branding heritage tourism.
(CLO-1; CLO-2; CLO-3; CLO-4 CLO- 5) Oral questions Virtual exhibit  Brand Heritage Lecture notes
 Cultural Heritage Marketing
Specifically, students should be able to do Quiz Synchronous:  Opportunities for Cultural Tourism AVP
the following performance indicators:
1. Determine the brand of heritage Group and individual
presentation
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tourism;
2. Appreciate the tactic in the Cultural Virtual tour
Heritage Marketing;
3. Identify the opportunities given by
cultural tourism
At the end of this unit, the student should be Oral presentation Asynchronous: Unit VII. Principles for Successful and PowerPoint
able to develop, maintain and appreciate the (Rubrics) Research Sustainable Cultural Heritage Tourism presentation
successful principles in cultural heritage
tourism. (CLO-1; CLO-2; CLO-3; CLO-4; Oral questions Virtual exhibit  Five Principles for Sustainable Lecture notes
CLO-5) Successful and Cultural Heritage
Quiz Synchronous: Tourism AVP
Specifically, students should be able to do  Principles for Cultural Heritage
the following performance indicators: Group and individual Tourism Steps for Cultural
1. Identify the principles for successful presentation Heritage Tourism
and sustainable cultural heritage
tourism Virtual tour  Heritage Development Plan of a
2. Execute and Implement the guiding tourism establishment, attraction,
principles of cultural heritage or destination
tourism.
3. develop a heritage tourism
development plan;
4. Propose the heritage tourism
development plan of a site
attraction.
FINAL EXAMINATION

Course Requirements:
1. Attendance
2. Active Participation
3. Formative Assessments
4. Projects, Assignments, Practical Demonstration, Oral Presentation
5. Course Final Requirement: Virtual Exhibit/ Actual Exhibit
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Evaluation Procedures: (As per approved Student Manual, page 52)

Class Standing ------------------------------------------------------------------------------------------------ 60%

- Performance tasks (Reporting, Oral presentations, etc.) – 30%
- Written Activities (Quizzes, Assignments, etc.) – 20%
- Class Participation – 10%
Term Examination ------------------------------------------------------------------------------------------- 40%
100%

Suggested Reading and References:

Books:

Marcelo. J. S. et.al (2021). Heritage Tourism. Manila. Edric Publishing House.

Revision Date: September 19, 2023

Consultation Hours: Friday 11:00 AM- 12: 00 NN
Contact Details: e-Mail: marjohncortezbucag@gmail.com | Mobile number: (available upon request)
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Prepared by:

MARJOHN C. BUCAG
Date Submitted: September 19, 2023

Upon recommendation of the committee:

REY ANTHONY S. SARONA, DBA MA. LESLIE B. BASALLO, DBA, DPA RONALD M. RAMIREZ, PH.D.
Argao Campus Barili Campus San Francisco Campus

Approved by:

ANTHONY ILANO, PH.D.

University Dean of Instruction