Course: PMAL200-24S-C-PMAL2D

Group: TIGER
Team member names
ROHIT KUMAR (239450170)
KAPIL (239450950)
PRIYAL PATEL(239457010)
GURPREET SINGH(239444380)
GAGANDEEP SINGH(249633020)
Date: 19/05/2024
Group Project – PROJECT CHARTER AND RISKS
Title of the project: Plastic Waste Reduction Campaign with company Plastic
Bank
PROJECT CHARTER

1.0 PROJECT IDENTIFICATION

Project Name Plastic Waste Reduction Campaign with Company Plastic Bank
Plastic Bank is a for-profit social enterprise founded and based
in Vancouver, British Columbia, that builds recycling ecosystems in under-
developed communities in an effort to fight both plastic pollution in oceans, as
well as high poverty levels in countries. Plastic Bank Plastic Waste Reduction
Description
Campaign involves partnerships, education, and initiatives to raise public
awareness, encourage recycling, and involve communities in reducing plastic
consumption.

The Plastic Waste Reduction campaign receives support from Plastic Bank,
Sponsor including resources, execution assistance, and direction and endorsements from
the CEO.
Project Manager Rohit Kumar
Kapil: Marketing Specialist
Priyal Patel: Community Engagement Coordinator
Team Members
(Roles) Gagandeep Singh: Content Creator/Educator
Gurpreet Singh: Financial Manager

2.0 PROJECT OBJECTIVES (PURPOSE)

 Raise Awareness: Raise an open understanding of the importance of diminishing, reusing, and
reusing plastic items and the impacts plastic waste has on the environment.
 Promote Recycling: Encourage the local community to recycle more, reducing plastic waste in
landfills and the ocean.
 Community Engagement: Take part in educational studios, activities, and relationships with
the local area to develop a common obligation for diminishing plastic waste.

 Establish infrastructure: Neighborhood reusing framework, for example, offices and

assortment focuses, ought to be laid out or upgraded to make reusing simpler for local people.
 Encourage Involvement: Layout motivator plans to urge individuals and organizations to reuse.
 Educate and Encourage: Give individuals the data and devices they need to oversee plastic
waste and cut back on their utilization of plastic by giving them educational apparatuses and
assets.
 Evaluate Impact: Make frameworks for following the mission's effect and achievement, for
example, pointers for higher reusing rates and diminished plastic garbage.
 Compliance and Reporting: Ensure nearby regulations are followed, and illuminate
administrative organizations and partners consistently on the mission's turns of events and
results.
3.0 PROJECT IN-SCOPE

1. Conducting Awareness Initiatives: Figure out how to raise public awareness about the
environmental impact of plastic waste and the importance of recycling.
2. Volunteer Tasks: Arrange community events, workshops, and training sessions to involve
locals in combating plastic waste.
3. Forming Partnerships: Form alliances with government offices, corporations, educational
institutions, and environmental groups to collect resources and increase the impact of
our campaign.
4. Enhancement of Infrastructure: Discover ways to enhance the present recycling infrastructure
or develop more places for collections to make recycling more convenient for the local
population.
5. Execution of Incentive Initiatives: Design and implement incentive programs to motivate
individuals and businesses to participate in recycling initiatives.
6. Design of instructional Resources: Produce instructional videos, booklets, ads, and social
media postings that enlighten and educate the public about methods for decreasing plastic waste.
7. System for Monitoring and Evaluation: Set up a system to track and assess the campaign's
success, including statistics for evaluating decreased plastic waste and higher recycling rates.
8. Observance of rules: Make sure that every campaign activity meets with applicable
environmental laws and municipal recycling and waste management policies.
9. A Communication Plan for Stakeholders: Formulate a plan for informing stakeholders about
the campaign's progress, approaching activities, and opportunities for their involvement.
10. Budget Management: Effectively manage the campaign budget by distributing funds to various
initiatives as required and making sure that spending stays within authorized limitations.

4.0 PROJECT OUT OF SCOPE

1. Plastic Waste Cleanup Operations: Aside from reducing plastic trash, the program does not
include actual cleanup activities like cleaning up beaches or rivers.
 2. Legal Action and Policy Advocacy: The campaign aims to raise public awareness about the
need for legislative action or policy changes to reduce plastic waste, without advocating for or
pushing these changes.
3. Product Redesign: The initiative aims to reduce the use of plastic, but it does not include
attempts to reconsider used items or create new plastic alternatives.
4. Infrastructure Construction: Although the campaign does not cover actual construction or
infrastructure projects, it may still identify opportunities to improve recycling infrastructure,
such as by establishing new collection stations.
5. Regulatory Actions: Taking legal action against non-compliance is not within the scope of our
current approach.

5.0 SUCCESS CRITERIA

1. Increased understanding: During the first three months of the campaign, raise the awareness of
the problems with plastic waste in the community by 30%.
2. Establishing Recycling stations: By the end of the campaign, at least ten new recycling
collection stations should be established in key neighborhood places.
3. Increased Recycling Rates: Within six months of the campaign's inception, raise community
members' recycling rates by 25% over benchmark levels.
4. Positive feedback: Ensure at least 80% of partners and community members who participated in
campaign activities provide positive feedback on the campaign's impact and effectiveness.
5. Documented Waste Reduction: Demonstrate the campaign's impact by quantifying the
decrease in plastic waste generated in the community, verified through waste audits or other
metrics.

6.1 CONSTRAINTS 6.2 ASSUMPTIONS

 Participation of the Community: It is
 Spending Limit: With a maximum
anticipated that the community will
campaign budget of $50,000, smart fund
actively engage in and take a role in the
allocation is crucial to maximize impact
campaign's events, seminars, recycling
while adhering to a tight budget.
moves, and educational programs.
 Timeline: Efficient planning, execution,
 Partners Support: It is believed that the
and schedule adherence are necessary to
initiative will get donations, collaborations,
finish the campaign within the allotted 65
and assistance with resources from nearby
days.
companies, educational institutions, and
 Availability of Resources: Conducting
environmental organizations.
significant community relations and events
 Press Coverage: It is anticipated that
might be constrained by a lack of team
regional media outlets will be eager to
members and volunteers.
promote and publish the campaign, so
 Infrastructure Constraints: It's possible that
aiding in its awareness-raising efforts
the infrastructure currently in place for
without spending significant extra
recycling won't allow for the anticipated
expenses.
 addition of new collection locations or  Regulatory Security: During the
facility upgrades. campaign's time frame, it is expected that
 Dependency on Partnerships: Active there won't be any dramatic changes to
engagement and support from nearby local waste management and
companies, educational institutions, and environmental legislation that could affect
environmental organizations are critical to the scheduled activities.
the campaign's success.  Resources Availability: During the
campaign's time, it is expected that the
required resources volunteers, educational
resources, and recycling infrastructure will
be ready as needed.

7.0 BUDGET BREAKDOWN

Phase Activity Cost Description

Planning Phase $10,000

Needs analysis $3,000 Find and engage important

and preliminary stakeholders, survey the local
research community, and assess the existing
recycling infrastructure.

Formulation of $4,000 Establish methods of

Strategies communication, formulate a
campaign strategy, and produce a
thorough project plan.

Engagement of $3,000 Form alliances, obtain promises,

Partners and organize introductory meetings
Stakeholders

Implementation $30,000
Phase
Launch of an $10,000 Start social media campaigns,
Awareness provide instructional resources, and
Campaign use advertising

Activities for $12,000 Plan community meetings,

Community workshops, seminars, and recycling
Engagement campaigns.

Infrastructure $8,000 Create additional locations for

Improvement recycling collections, upgrade
current ones, and supply equipment

Monitoring and $5,000

Evaluation Phase
 Progress Tracking $2,000 Keep an eye on things, measure
metrics, and get input.

Final Evaluation $3,000 Prepare reports, analyze data, and

and Reporting share findings with relevant parties.

Reserve Fund $5,000 Establish a fund for unexpected

expenses and additional support for
activities.

Total Budget $50,000

8.0 STAKEHOLDER REGISTER

Stakeholder's Role in Type of

Designation Department Influence
Name Project Stakeholder

Executive Project
David Katz CEO Internal High
Office Sponsor
Project Project
Kevin Operations Internal High
Manager Lead
Budget
Financial
Carlos Matos
Manager
Finance Manageme Internal Medium
nt
Awareness
Marketing
Camila Garbin
Director
Marketing Campaign Internal Medium
Lead
Communit
Public y
Olivia Purba Coordinator Internal High
Relations Engageme
nt Lead
Local
Business Sponsor
Tom David Business
Community and Partner
External Medium
Owner
Media Media
Susan Clark
Reporter
Local Media
Coverage
External Medium

Environmental Non-Profit Advocacy

Rebecca Lee
Activist Organization Partner
External High

Infrastructu
Recycling City Waste re
Mary Williams External High
Coordinator Management Improveme
nt
 9.0 WORK BREAKDOWN STRUCTURE (WBS)

Level WBS Items Duration Cost RBS

1 Overall Campaign 65 days $50,000

1.1 Planning Phase 33 days $10,000 1.1
1.1.1 Needs Assessment and Initial Research 10 days $3,000 1.1.1
1.1.2 Strategy Development 10 days $4,000 1.1.2
1.1.3 Partner and Stakeholder Engagement 13 days $3,000 1.1.3
1.2 Implementation Phase 32 days $30,000 1.2
1.2.1 Awareness Campaign Launch 10 days $10,000 1.2.1
1.2.2 Community Engagement Events 12 days $12,000 1.2.2
1.2.3 Infrastructure Improvement 10 days $8,000 1.2.3
1.3 Monitoring and Evaluation Phase 65 days $5,000 1.3
1.3.1 Progress Tracking 65 days $2,000 1.3.1
1.3.2 Final Evaluation and Reporting 5 days $3,000 1.3.2
Reserve Fund N/A $5,000 N/A

10.0 RISKS

Risk Description Impact Livelihood Mitigation Strategy

1 Budget Overrun High Medium Regular budget reviews and cost
control measures
2 Timeline Delays High Medium Detailed monitoring and scheduling
of the project
3 Low Involvement in High Medium extensive outreach and involvement
the Community initiatives in the community
4 insufficient assistance Medium Medium Boost collaborations and maintain
for partners open lines of communication

5 Regulatory Changes Medium Low Keep aware of regulations and

modify your strategy as necessary.
6 Accessibility of Medium High Flexible timetables and volunteer
Resources recruiting
7 Problems with Medium Medium Develop a strong media relations
Media Coverage strategy

8 Event Medium Medium Plan for backup dates and venues

Cancellations

9 Infrastructure High Medium Determine early the demands for

Restraints infrastructure and fill in any gaps.

10 Weather-Related Medium Low Make backup preparations in case

Abruptions of outside occurrences.

11 Ineffective Medium Medium Create a clear line of

Stakeholder communication and provide
Communication frequent updates.

12 Logistics Problems High Medium Identify several vendors and keep a

careful eye on the supply chain

13 Bad Public High Low Take a proactive approach to public

Perception relations and promptly address any
issues.
10.0 RISKS
14 Legal Challenges High Low Consult legal professionals to make
sure all laws are being followed.

15 Partnership with High Low Partnership with schools for

Local Schools: educationalprograms could
Pa enhance community
engagement.
RBS Description of Risk Impact on Project WBS
# (including any identified (Identify consequences 1)
‘triggers’)

1.1 Budget Overrun Threatens Delays, reduced campaign effectiveness, 1.1.2

Campaign: Costs Exceed Estimates eroded stakeholder trust
Due to Unexpected Expenses

1.2 Timeline Delays Loom: Resource Missed deadlines, reduced project 1.2.3
Shortages and Unforeseen Events effectiveness
Cause Project Stalls
1.3 Low Involvement in the Community: Reduced impact and awareness, failure to 1.2.2
Insufficient Public Interest meet objectives

1.4 Partner Support Falters: Key Resource shortages, delayed activities

Partners Fail to Contribute as 1.3.3
Expected
1.5 Regulatory Changes Disrupt Plans: Need for project adjustment, potential 1.3.1
New Laws on Plastic Usage delays
Implemented

1.6 Resource Availability Crisis: Delays, increased costs 1.3.3

Shortages in Materials or
Volunteers Hit Campaign
1.7 Media Coverage Problems: Poor Reduced public awareness, negative public 1.3.2
Media Coverage or Negative Press perception

1.8 Event Cancellations Due to Delays, increased costs, reduced 1.3.2

External Factors: Weather or Other engagement
Disruptions
1.9 Infrastructure Restraints Limit Reduced effectiveness, failure to meet 1.3.3
Impact: Insufficient Recycling objectives
Facilities Identified
1.10 Weather-Related Disruptions Event cancellations, delays, increased costs
Impact Events: Severe Weather 1.3.2
Affects Outdoor Activities
1.11 Stakeholder Communication Delays, reduced stakeholder support, 1.1.1
Breakdown: Misunderstandings or decreased effectiveness
Lack of Updates
1.12 Logistics Problems Disrupt Supply Delays, increased costs, reduced project 1.3.3
Chain: Issues with Obtaining quality
Necessary Materials
1.13 Public Backlash Risks Project: Reduced engagement, potential project 1.2.2
Negative Public Perception and shutdown
Opposition
1.14 Legal Challenges Arise: Legal Delays, increased costs, potential project 1.3.1
Issues from Project Activities shutdown

1.15 Local Schools Partnership Fails: Reduced community engagement, missed 1.2.2
Insufficient Engagement in educational opportunities
Educational Programs
 Risk Tolerance
Risk tolerance is the degree of variability in outcomes that an organization or individual is
willing to withstand to achieve its objectives. It defines the level of risk that is acceptable
without requiring action to reduce or mitigate the risk.
Risk Register

Risk Scoring Criteria

Probability Score Impact Score
Very High 5 Very High 5
High 4 High 4
Medium 3 Medium 3
Low 2 Low 2
Very Low 1 Very Low 1

Probability and Impact Matrix

Impact/Probability Very Low Low (2) Medium (3) High (4) Very
(1) High (5)
Very Low (1) 5 10 15 20 25
Low (2) 4 8 12 16 20
Medium (3) 3 6 9 12 15
High (4) 2 4 6 8 10
Very High (5) 1 2 3 4 5

Risk List with Scores and Responses

I Risk Type Probabili Impa Scor Risk Response Owner

D Description ty ct e Plan

1 Budget Overrun: Threa 3 5 15 Regular budget FINANCIAL

Unexpected t reviews, costcontrol MANAGER
expenses or scope measures, contingency
creep could fund management,and
increasecosts securing additional
beyond the funding sources if
allocated budget. needed.

2 Timeline Threa 3 4 12 Detailed PROJECT

Delays: Delays t project MANAGER
 in planning, scheduling,
implementation regular
, or evaluation progress
phases could monitoring,
impact project and quick
completion. resolution of
delays.
3 Low Threat 4 4 16 Extensive COMMUNITY
Community outreach, ENGAGEMENT
Involvement: community COORDINATOR
Insufficient engagement
participation initiatives,
from the and regular
community feedback
could reduce mechanisms.
the campaign's
impact.
4 Insufficient Threat 3 3 9 Strengthenin PROJECT
Partner g MANAGER
Support: Lack collaboration
of support from s,
partners could maintaining
limit resources open
and campaign communicati
reach. on, and
regular
partner
engagement
meetings.
5 Regulatory Threat 2 3 6 Keeping PROJECT
Changes: updated on MANAGER
Changes in regulatory
local waste changes and
management adapting the
and campaign
environmental strategy
regulations accordingly.
could affect
campaign
activities.
6 Resource Threat 3 4 12 Flexible PROJECT
Availability: scheduling, MANAGER
Limited proactive
availability of volunteer
required recruitment,
resources and resource
(volunteers, allocation
materials) planning.
could hinder
 campaign
activities.
7 Problems Threat 3 3 9 Developing a MARKETING
with Media strong media SPECIALISTS
Coverage: relations
Limited or strategy and
negative ensuring
media positive
coverage engagement
couldaffect with media
awareness outlets.
and outreach
efforts.
8 Event Threat 3 3 9 Planning for COMMUNITY
Cancellations: backup dates ENGAGEMEN
Unexpected and T
cancellations alternative COORDINAT
ofplanned venues, and OR
events could maintaining
disrupt the flexibility in
campaign event
schedule. planning.
9 Infrastructure Threat 4 4 16 Early CONTENT
Constraints: identification CREATOR
Existing of
infrastructure infrastructure
may not needs and
support the seeking
addition of alternative
newrecycling solutions or
collecti locations.
on
location
s.
10 Weather- Threat 2 2 4 Developing COMMUNITY
Related backup plans ENGAGEMEN
Disruptions: and indoor T
Adverse alternatives COORDINAT
weather for critical OR
conditions events.
could affect
outdoor
events
and activities.
11 Ineffective Threat 3 3 9 Establishing PROJECT
Stakeholder clear MANAGE
Communicati communicati R
on: Poor on on
communicati channels and
onwith providing
stakeholders regular
could lead to updates.
misunderstan
ding
 ngs and lack of
support.
12 Logistics Threat 4 4 16 Identifying FINANCIAL
Problems: multiple MANAGER
Issues with the vendors and
supply chain or closely
vendors could monitoring
delay materials the supply
and resources. chain.
13 Negative Public Threat 2 3 6 Proactive MARKETING
Perception: public SPECIALIST
Missteps in the relations,
campaign could addressing
lead to negative issues
public promptly,
perception and and
reduced maintaining
support. transparency.

14 Legal Threat 2 3 6 Consulting PROJECT

Challenges: legal MANAGER
Potential legal professionals
issues could and ensuring
arise if all activities
campaign comply with
activities are relevant
not compliant laws.
with
regulations.
15 Partnership Opportuni 3 4 12 Engage with COMMUNITY
with Local ty local ENGAGEMENT
Schools: educational COORDINATOR
Partnership institutions
with schools early and
for educational involve them
programs could in planning
enhance activities.
community
engagement.

Probability and Impact Table (Mapping Risks)

Risk Table Mapping

ID Risk Probability Impact Score

Description
 1 Budget 3 5 15
Overrun
2 Timeline 3 4 12
Delays
3 Low 4 4 16
Community
Involvement
4 Insufficient 3 3 9
Partner Support
5 Regulatory 2 3 6
Changes
6 Resource 3 4 12
Availability
7 Problems with 3 3 9
media coverage
9 Infrastructure 4 4 16
constraints
10 Weather-related 2 2 4
disruptions
11 Ineffective 3 3 9
stakeholder
communication
12 Logistics 4 4 16
Problems
13 Negative Public 2 3 6
Perception
14 Legal 2 3 6
Challenges
15 Partnership with 3 4 12
Local Schools
(Opportunity )

Plotting Risks on Probability and Impact Matrix

To visualize this, here's a mapped table of the risks:

Impact/Probability Very Low Low (2) Medium (3) High (4) Very High
(1) (5)
Very Low (1)
Low(2) 5, 13, 14
Medium (3) 4, 7, 8, 11
High (4) 1, 2 15 3, 9, 12
Very High (5)
Risk Response Plan

Risk ID Risk Description Effect Justification

1 Budget Overrun Negative
Budget overruns can lead to financial strain
and project delays if not managed properly.

3 Low Community Involvement Negative

Low community involvement can hinder the
campaign's effectiveness and impact.

4 Insufficient Partner Support Negative Lack of partner support can result in resource
shortages and delayed activities.
6 Resource Availability Positive Adequate resource availability ensures smooth
project execution and timely completion.
7 Problems with Media Coverage Negative Negative media coverage can damage the
campaign's reputation and hinder awareness
efforts.
9 Infrastructure Constraints Positive Addressing infrastructure constraints early
prevents delays and ensures project objectives
can be met effectively.
11 Ineffective Stakeholder Negative Ineffective stakeholder communication can
Communication lead to misunderstandings and reduced
stakeholder support.
15 Positive Enhances community engagement and
Partnership with Local Schools provides valuable educational opportunities,
strengthening the campaign's impact.