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MT - SEM-6-Business Management Syllabus

The document outlines the course MGMT2606, Business Policy and Strategic Management, which is a 3-credit course aimed at equipping students with theories and practices of management for effective decision-making. It includes detailed modules covering strategic management concepts, analysis, choice, implementation, and the global environment, with a total of 39 hours of instruction. Recommended textbooks and references are provided for further study.

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27 views3 pages

MT - SEM-6-Business Management Syllabus

The document outlines the course MGMT2606, Business Policy and Strategic Management, which is a 3-credit course aimed at equipping students with theories and practices of management for effective decision-making. It includes detailed modules covering strategic management concepts, analysis, choice, implementation, and the global environment, with a total of 39 hours of instruction. Recommended textbooks and references are provided for further study.

Uploaded by

phantom
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Semester - VI

Course Code Course Name Credits


MGMT2606 BUSINESS POLICY AND STRATEGIC MANAGEMENT 3

Contact Hours Credits Assigned

Theory Practical Tutorial Theory Practical Tutorial Total

03 - - 03 - - 03

Term Work /
Theory
Practical/Oral
Internal Assessment Duration
End Total
Continuou Attendance Total Of End Term
Sem Pract. Oral
Test s Internal Sem Work
Exam
Evaluation Exam
15 10 05 30 70 3 Hours - - - 100

Course outcome

The aim of the course is to orient the students in theories and practices of Management so as to apply the
acquired knowledge in actual business practices. This is a gateway to the real world of management and
decision-making.

Course Objectives
 The aim of the course is to orient the students in the theories and practices of Strategic
Management so as to apply the acquired knowledge in formulation and implementation of strategies
for better decision-making.
 This is a gateway to the real world of management and decision-making.

Detailed Syllabus

Module Marks
Course Module / Contents Hours
/ Unit Weightage
Introduction
1.1 Planning, Evolution of strategic management 10%
03
1 Concept of Corporate Strategy: Intended & Emergent,
1.2
Patterns of Strategy Development, Levels of strategy.
Mission & Vision
Concept of Strategic Intent, Vision and Mission,
2 2.1 08 20%
Formulation of Vision and Mission Statements
Different Perspectives on Vision and Mission, Business
2.2
Definition and concept of a Business Model.
Strategic Analysis
Industry Analysis, Competitor Analysis using Porter’s 5-
3.1 Forces model, Market Analysis, Environmental Threat
and Opportunity Profile (ETOP) 20%
3 Internal Analysis: Building Organization Capability 08
Profile and Strategic Advantage Profile (SAP), Building
3.2 competencies using Value chain Analysis,
Environmental Analysis and dealing with uncertainty,
Scenario Analysis, SWOT Analysis.
Strategic Choice
4.1 Strategic alternatives at corporate level: Expansion,
Stability, Retrenchment and Combination, Strategic
choice models for dominant single- Business
companies- Strickland's Grand Strategy Selection
Matrix 25%
4 4.2 Model of Grand Strategy Clusters, Strategic choice 08
models for multi-business companies- BCG, GE Nine
Cell Matrix, Hofer's Model, Coevolving, Patching,
Strategy as simple rules
4.3 Strategic alternatives at business level: Michael Porter’s
Generic competitive strategies, Building Sustainable
Competitive Advantage.
Strategic Implementation

5.1 Operationalizing strategy and Institutionalizing


5 strategy- Developing short-term objectives and policies
5.2 Functional tactics, and Rewards, Structural
Implementation, Strategic Control, Mc Kinsey 7-S 08 15%
Framework.
Global Environment

6 6.1 Functional tactics, and Rewards, Structural


Implementation, Strategic Control, Mc Kinsey 7-S
Framework. 04 10%
Total 39 100%

Recommended Books:
Text & References:
Text:
• Jauch & Glueck, Business Policy and Strategic Management,
• Pearce & Robinson, Strategic Management Formulation Implementation & Control, 9th
Edition, McGraw Hill.
References:
• Lynch, Corporate Strategy, 4th Edition, Pearson.
• Ramaswamy & Namakumari, Strategic Planning,
• Michael E. Porter, Competitive Advantage, Crafting & Executing Strategy, The Quest for
Competitive Advantage, Thomson, Strickland, Gamble & Jain, 12th Edition, McGraw Hill

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