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Viz Visual Design Elements

The document discusses the fundamental elements of visual design, including line, shape, negative space, volume, value, color, and texture, emphasizing their importance in creating consistent aesthetics for products. It also introduces a course titled 'Visual Design: The Ultimate Guide,' which aims to enhance understanding of visual design principles and their practical applications. Additionally, the Interaction Design Foundation offers online courses to help individuals advance their careers in UX design.

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Sebastián K Teles Nejamen
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14 views5 pages

Viz Visual Design Elements

The document discusses the fundamental elements of visual design, including line, shape, negative space, volume, value, color, and texture, emphasizing their importance in creating consistent aesthetics for products. It also introduces a course titled 'Visual Design: The Ultimate Guide,' which aims to enhance understanding of visual design principles and their practical applications. Additionally, the Interaction Design Foundation offers online courses to help individuals advance their careers in UX design.

Uploaded by

Sebastián K Teles Nejamen
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Visual Design Elements

Visual design is about creating and making the general aesthetics of a product consistent. To create the
aesthetic style of a website or app, we work with fundamental elements of visual design, then arrange
them based on the principles of design. Together the elements and principles form the foundation of
visual design. It’s crucial that you understand them to create visual designs for any product.

Here, we’ll introduce you to the elements of visual design including line, shape, negative/white space,
volume, value, color and texture. We will also show you how
you should place these indispensable visual elements to make an impact in your work.
So, let’s begin.

Line

Lines are strokes that connect two points, and the most basic element of visual design. We can use them
to create shapes, and when we repeat them, we can form patterns that create textures.

Shape

Shapes are self-contained areas, usually formed by lines (although they may also be formed by using a
different color, value or texture). A shape has two dimensions: length and width.

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interaction-design.org
Creative Commons BY-SA license: You are free to edit and redistribute this template, even for commercial use, as long as you give credit to the
Interaction Design Foundation. Also, if you remix, transform, or build upon this template, you must distribute it under the same CC BY-SA license.
Negative/White Space
Ground
(Negative Space)
Figure
(Positive Shape)

Negative space (also known as white space) is the empty area around a (positive) shape. The relation
between the shape and the space is called figure/ground, where the shape is the figure and the area
around the shape is the ground. We should be aware that when we design positive shapes, we also
design negative spaces at the same time. Negative space is just as important as the positive shape itself —
because it helps to define the boundaries of the positive space and brings balance to a composition.

Volume

Volume applies to visuals that are three-dimensional and have length, width and depth. We rarely use
volume in visual design, because most digital products are viewed on a 2D screen, although some apps
and websites do use 3D models and graphics. (Technically, though, 3D images viewed on a 2D screen are
still 2D images.)

Value

Value, quite simply, describes light and dark. A design with a high contrast of values (i.e., one which
makes use of light and dark values) creates a sense of clarity, while a design with similar values creates
a sense of subtlety. We can also use value to simulate volume in 2D, for instance, by using lighter values
where the light hits the object and darker values for shadows.

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interaction-design.org
Creative Commons BY-SA license: You are free to edit and redistribute this template, even for commercial use, as long as you give credit to the
Interaction Design Foundation. Also, if you remix, transform, or build upon this template, you must distribute it under the same CC BY-SA license.
Color

Color is an element of light. Color theory is a branch of design focused on the mix and usage of different
colors in design and art. In color theory, an important distinction exists between colors that mix
subtractively and colors that mix additively. We use colors in visual design to convey emotions and add
variety and interest to our designs, separate distinct areas of a page, and differentiate our work from the
competition.

Texture

Texture is the surface quality of an object. As a designer, you can work with two types of textures: tactile
textures, where you can feel the texture, and implied textures, where you can only see — i.e., not feel
— the texture. Most visual designers will work with implied textures, since screens (at least as far as the
state of the art had pushed them by the mid-2010s) are unable to produce tactile textures.

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interaction-design.org
Creative Commons BY-SA license: You are free to edit and redistribute this template, even for commercial use, as long as you give credit to the
Interaction Design Foundation. Also, if you remix, transform, or build upon this template, you must distribute it under the same CC BY-SA license.
Do You Want to Learn More?
Learn how to use this template to your best advantage in our online course Visual Design: The Ultimate
Guide. Sign up for it today and learn practical applications to improve your own work, if you haven’t
already started the course.

Visual Design: The Ultimate Guide


Beginner Course
The goal of this course is to provide you with a holistic understanding of visual design and increase your
knowledge of visual principles, color theory, typography, grid systems, and history. Visual design is an
integral part of your user’s experience and will add to the overall quality of your work.

In this course, taught by some of the world’s leading experts, you will learn why visual design is so
important, how history influences the present, and practical applications to improve your own work.
You’ll also learn:

• What good design is and how to create it • How to design with typography and create
• How to effectively use visual design elements effective communication
and principles in your work • The importance of grid systems and how
• What color theory is and how to use it effectively they provide order to our everyday lives
• How to confidently use to color to improve • How to use grid systems to improve your work
your work
• The importance of type and the power of
visual inflection

The insights in the Visual Design: The Ultimate Guide will help you to achieve the best possible
user experience.

Learn more about this course

Start Learning Today:


interaction-design.org
Creative Commons BY-SA license: You are free to edit and redistribute this template, even for commercial use, as long as you give credit to the
Interaction Design Foundation. Also, if you remix, transform, or build upon this template, you must distribute it under the same CC BY-SA license.
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Start Learning Today:


interaction-design.org
Creative Commons BY-SA license: You are free to edit and redistribute this template, even for commercial use, as long as you give credit to the
Interaction Design Foundation. Also, if you remix, transform, or build upon this template, you must distribute it under the same CC BY-SA license.

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