‫المملكة العربية السعودية‬

Kingdom of Saudi Arabia ‫وزارة التعليم‬

Ministry of Education ‫الجامعة السعودية اإللكترونية‬
Saudi Electronic University

College of Administrative and Financial Sciences

Assignment 2
Entrepreneurship and small business (MGT 402)
Due Date: 02/11/2024 @ 23:59
Course Name: Entrepreneurship and small Student’s Name:
business
Course Code: MGT402 Student’s ID Number:
Semester: First CRN:
Academic Year:2024-25-1st

For Instructor’s Use only

Instructor’s Name:
Students’ Grade: X / 10 Level of Marks: High/Middle/Low

General Instructions – PLEASE READ THEM CAREFULLY

 The Assignment must be submitted on Blackboard (WORD format only) via allocated
folder.
 Assignments submitted through email will not be accepted.
 Students are advised to make their work clear and well presented, marks may be reduced
for poor presentation. This includes filling your information on the cover page.
 Students must mention question number clearly in their answer.
 Late submission will NOT be accepted.
 Avoid plagiarism, the work should be in your own words, copying from students or
other resources without proper referencing will result in ZERO marks. No exceptions.
 All answered must be typed using Times New Roman (size 12, double-spaced) font.
No pictures containing text will be accepted and will be considered plagiarism).
 Submissions without this cover page will NOT be accepted.
Learning Outcomes:
1. Describe the place of small business in history and explore the strengths and
weaknesses of small business.
2. Design a solid projected financial plan and conduct a breakeven analysis for a small
company.
3. Demonstrate the ability to deliver and communicate marketing massages in coherent
and professional manner.
4. Illustrate the ability to think independently and systematically on developing a viable
business model.

Assignment Workload:

This assignment is an individual assignment.

Start-up Business Plan

Assume yourself as an entrepreneur of a small-scale business in Saudi Arabia.

(In Continuation to the Assignment -1)

4. Products and Services (4 Marks)

a. Describe in depth your products or services. (Technical specifications)

b. What factors will give you competitive advantages or disadvantages? Examples

include level of quality or unique or proprietary features.

5. Marketing Plan (6 Marks)

a. Market Research- Why?

b. Market Research- How? Primary or Secondary Data?

c. In your marketing plan, be as specific as possible; give statistics, numbers, and

sources. The marketing plan will be the basis, later on, of the all‐important sales
projection.

Product
• Describe the most important features. What is special about it?

• Describe the benefits. That is, what will the product do for the customer?

Customer

• Identify your targeted customers, their demographics

Competition

• What products and companies will compete with you?

• How will your products or services compare with the competition?

Strategy

• Outline a marketing Strategy.

Promotion

• How will you promote your Product?

• What will be your promotional budget?

Distribution Channels

How do you sell your products or services?

Note: Use APA style of referencing
 Answers

4. Answer-
4. Products and Services
a. Description of Products and Services:
EcoClean Solutions specializes in eco-friendly cleaning products and services
tailored for both residential and commercial clients. Our offerings include:
1. Biodegradable Cleaning Supplies:
o Eco-friendly products made from plant-based ingredients and free from
harmful chemicals.
o Suitable for various surfaces and environments, including homes, offices,
hospitals, and schools.
o Products include all-purpose cleaners, glass cleaners, disinfectants, and
floor care solutions, all designed to minimize environmental impact.
2. Sustainable Cleaning Services:
o Green cleaning services for residential and commercial spaces using only
environmentally friendly supplies.
o Specialized services like deep cleaning, carpet cleaning, and upholstery
cleaning with a focus on minimizing waste and conserving water.
o Highly trained staff following eco-conscious cleaning protocols to ensure
a healthier and more sustainable environment.
b. Competitive Advantages and Disadvantages:
Competitive Advantages:
 Eco-Friendly Focus: Our commitment to eco-friendly products and services
attracts customers who are environmentally conscious and prefer sustainable
choices.
 High-Quality, Safe Ingredients: Our biodegradable products are non-toxic,
making them safer for children, pets, and sensitive individuals, setting us apart
from traditional cleaning solutions.
 Customized Solutions: We offer tailored cleaning services that meet the specific
needs of different clients, enhancing customer satisfaction.
 Brand Credibility and Trust: By positioning ourselves as an environmentally
responsible brand, we build strong loyalty among our clients who value
sustainable practices.
Competitive Disadvantages:
 Higher Cost: Eco-friendly products often come with higher production costs,
which may translate to slightly higher prices for customers.
 Limited Supplier Options: Procuring specific eco-friendly ingredients and
materials may pose supply challenges, which can affect pricing and availability.
 Market Awareness: Although interest in eco-friendly solutions is growing, some
customers may still be unfamiliar with the benefits, requiring more marketing
efforts to educate them.

5. Marketing Plan
a. Market Research - Why?
Market research is essential to understand the needs, preferences, and behaviors
of customers in the eco-friendly cleaning sector. Given the increasing awareness
of environmental sustainability, understanding market demand for green cleaning
products allows EcoClean Solutions to identify trends, optimize product features,
and better target environmentally conscious customers. Market research also helps
evaluate competition, set appropriate pricing, and develop effective marketing
strategies to differentiate EcoClean Solutions in a growing market.
b. Market Research - How?
To gather insights, EcoClean Solutions will use both primary and secondary
research:
 Primary Data: Surveys, focus groups, and direct feedback from potential
customers to assess product preferences and willingness to pay.
 Secondary Data: Industry reports, environmental statistics, and market analyses
from reliable sources like Statista, ResearchAndMarkets, and government
databases to gauge market trends and competitive positioning.
c. Marketing Plan Details

Product
 Key Features: EcoClean Solutions’ products are made from biodegradable, non-
toxic ingredients, offering a safer alternative to traditional chemical cleaners.
They have specific formulas for different surfaces, from general-purpose cleaners
to specialized floor care solutions, suitable for homes and commercial properties.
 Unique Aspects: Unlike conventional cleaners, our products are designed to
minimize environmental harm, aligning with global sustainability trends. They are
packaged in recyclable materials and are free of synthetic fragrances, reducing
allergens.
 Benefits for Customers: Our products provide a safe, eco-friendly cleaning
solution, ideal for families, businesses, and institutions seeking sustainable
practices. They ensure a clean environment without compromising health or
contributing to pollution.
Customer
 Targeted Demographics:
o Age: 25–55 years, with a focus on environmentally conscious individuals
and families.
 o Income Level: Middle to upper-middle class, with disposable income for
premium eco-friendly products.
o Geographic Location: Primarily urban residents in Saudi Arabia,
particularly in cities like Riyadh and Jeddah where awareness of
sustainability is rising.
o Lifestyle: Health-conscious, eco-aware, and often educated consumers
who prioritize green products.
Competition
 Competing Products and Companies: Eco-friendly cleaning products offered by
companies like Seventh Generation and Method (international brands) as well
as local brands like GreenWorks KSA.
 Comparison with Competitors: EcoClean Solutions differentiates itself by
providing locally sourced, sustainable cleaning solutions tailored for the Saudi
Arabian market. Our competitive edge is enhanced by offering customizable
services alongside products, which competitors may lack.
Strategy
 Marketing Strategy:
o Positioning: EcoClean Solutions will position itself as the premium, eco-
conscious choice in the cleaning products market. The brand emphasizes
quality, safety, and environmental stewardship.
o Pricing: Premium pricing strategy to reflect product quality, with targeted
promotions to build customer loyalty.
o Channels: Omni-channel approach with a focus on digital marketing,
social media, and partnerships with environmentally friendly retailers.
Promotion
 Promotional Activities:
o Digital Marketing: Targeted ads on social media platforms like Instagram
and Twitter to reach eco-conscious millennials and Gen Z.
o Content Marketing: Blog posts, infographics, and educational videos on
environmental sustainability.
o Collaborations: Partnerships with eco-conscious organizations and
influencers to boost brand visibility.
o Promotional Budget: An estimated annual budget of SAR 150,000 for
digital advertising, partnerships, and community engagement events.
Distribution Channels
EcoClean Solutions will sell its products through a mix of online and retail
channels:
 Online Sales: E-commerce website, with direct shipping options throughout
Saudi Arabia.
 Retail Partnerships: Placement in eco-friendly stores and major supermarkets,
especially in urban centers.
 Subscription Model: Offer monthly delivery plans for regular customers to boost
retention and predictability of sales.
 References
 Statista. (2023). Eco-friendly Cleaning Products Market Report. Available at:
https://www.statista.com
 Research and Markets. (2023). Saudi Arabia Household Cleaning Products
Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027).

 Statista. (2022). Global online food delivery market size 2019-2027.

https://www.statista.com/statistics/982005/food-delivery-global-market-size/
 National Restaurant Association. (2023). 2023 Restaurant Industry Report.
National Restaurant Association.
 IBISWorld. (2022). Online food ordering and delivery platforms in the U.S. –
Market research report.