Eco-friendly Cleaning

Products-develop
Biodegrable and Non-
toxic Household or
Industrial cleaners
PRESENTED: ALDERITE, BAJELOT, DUHAYLUNGSOD, HUGO, SERIT
AGENDA
01INTRODUCTION 04VISION AND
MISSION

ENVIRONMENT KEY GOALS AND

02 AL SCANNING 05 STRATEGIES

ACTION STEP FOR

03SWOT 06 IMPLEMENTATION
ANALYSIS
INTRODUCTI
ON
The growing awareness of environmental issues and the demand for
sustainable products have opened significant opportunities in the
cleaning industry. Our business aims to develop and provide eco-
friendly cleaning solutions that are both biodegradable and non-toxic,
catering to both household and industrial markets.
Our product line is designed to offer effective cleaning solutions without
compromising health or the environment. Traditional cleaning products
often contain harmful chemicals that can cause health risks and
environmental damage. In response, we are committed to offering
alternatives that prioritize safety, sustainability, and high performance.
INTRODUCTI
ON
This business plan outlines our strategy to bring these innovative
cleaning products to the market, highlighting our approach to identifying
opportunities, marketing, production, and growth. By focusing on
ecological and ethical business practices, we aim to establish a brand
that consumers trust and associate with positive environmental impact.

We believe that our products will meet the growing consumer demand
for green alternatives while contributing to a healthier planet and a
cleaner future.
ENVIRONMENTAL
SCANNING
To successfully establish and grow our eco-friendly cleaning products business, we must analyze the external factors
that may impact our operations. By understanding industry trends, customer demand, competition, regulations, and
economic conditions, we can identify opportunities and challenges that will shape our business strategy.

1. Industry Trends:
The cleaning industry is shifting toward sustainability as consumers and businesses seek non-toxic,
biodegradable alternatives. Stricter environmental regulations are also driving companies to adopt safer
solutions, creating a strong market opportunity for eco-friendly products. These trends present a strong
opportunity for our business, as demand for eco-friendly products is expected to grow in the coming years.

2. Customer Demand:
There is an increasing awareness among consumers regarding the harmful effects of chemical-based cleaning
products on health and the environment. Many households prefer products that are safe for children, pets, and
individuals with sensitivities. Similarly, businesses such as hotels, restaurants, and offices are adopting sustainable
practices to enhance their brand reputation and meet corporate social responsibility (CSR) goals. However, some
customers may still be hesitant due to higher prices or lack of awareness, making education and competitive
pricing key factors in our marketing strategy.
ENVIRONMENTAL
SCANNING
3. Competitive Landscape:
Our competitors fall into two main categories:
• Established cleaning brands that dominate the market with conventional chemical-based products. They
benefit from brand recognition and lower production costs but face increasing pressure to adopt
sustainable practices.
• Eco-friendly startups that focus on sustainable cleaning solutions. While they align with the green
movement, they may struggle with brand awareness, pricing, and supply chain challenges. To differentiate
our business, we will emphasize affordability, effectiveness, and sustainability, positioning ourselves as a
reliable and practical alternative to both traditional and emerging brands.
4. Government Regulations and Compliance:
Environmental policies are becoming more stringent, requiring businesses to reduce plastic waste,
eliminate harmful chemicals, and adopt sustainable packaging. These regulations create an opportunity
for eco-friendly brands like ours, as compliance will not only be a legal necessity but also a competitive
advantage. Staying informed about industry standards, obtaining green certifications, and aligning with
government initiatives can help us gain credibility and access potential incentives or grants
ENVIRONMENTAL
SCANNING
5. Supply Chain and Raw Material Sourcing:
The availability and cost of natural ingredients and sustainable packaging materials are critical
factors in our production process. Sourcing high-quality, plant-based ingredients at competitive
prices will require strategic partnerships with reliable suppliers. To mitigate supply chain risks, we will
explore multiple sourcing options and establish backup suppliers to ensure product availability.

6. Economic Considerations:
The cost of producing eco-friendly cleaning products is generally higher than that of conventional
alternatives due to the price of natural ingredients and sustainable packaging. Economic conditions and
consumer purchasing power will influence pricing strategies. While some customers may prioritize
affordability over sustainability, the long-term benefits—such as health safety, reduced environmental
impact, and regulatory compliance—can justify a slightly higher price point. Implementing cost-effective
production methods and offering various product sizes and pricing tiers will help us appeal to a wider
customer base.
 SWOT ANALYSIS

STRENGTHS WEAKNESSE OPPORTUNITIE THREATS

S S
Sustainability Focus: Weaknesses Increased
Opportunities Growing Market competitors: include
Consumers that care about the Production Costs: It might be
Eco-Conscious Market: well-known chemical-based
environment are drawn to costly to source natural
There is a global push for companies and other green
methods that are non-toxic and components and
sustainable goods. startups.
biodegradable. environmentally friendly
Partnerships & Price Sensitivity: Consumers
Health Benefits: Safer than packaging.
Certifications: To increase may choose less expensive
chemical-based cleansers for Low Consumer Awareness:
credibility, work with green traditional options.
homes, pets, and industrial Effective marketing is
groups. Regulatory Changes: As
workers. necessary to inform consumers
Potential for Growth: A environmental regulations
Regulatory Compliance: of the advantages.
chance to get into the change, compliance expenses
Adheres to expanding Reduced Shelf Life:
commercial and industrial may go up. Supply Chain
environmental norms and Compared to synthetic
cleaning markets. Risks: Natural raw resources
regulations. substitutes, natural substances
Innovation: Create novel may not always be available.
Brand Differentiation: Green may deteriorate more quickly.
formulations to increase
certification, sustainable
efficacy and reduce costs.
packaging, and strong market
PRODUCT
OVERVIE
W
VISION:
To create a cleaner, healthier planet by
MISSION:
Our mission is to develop and provide high-quality,
eco-friendly cleaning products that are safe, effective,
revolutionizing the cleaning industry with and sustainable. We are committed to reducing
sustainable, biodegradable, and non-toxic environmental impact by using biodegradable
solutions that protect both people and the ingredients, recyclable packaging, and ethical
environment. sourcing. Through innovation and education, we aim
to inspire individuals and businesses to adopt
greener cleaning practices for a healthier future.
KEY GOALS AND
STRATEGIES
Our key goal is to revolutionize the cleaning industry by developing and
providing high-quality, eco-friendly cleaning products that are both biodegradable
and non-toxic. We aim to replace conventional cleaners that rely on harmful
chemicals with sustainable alternatives that are safe for people, pets, and the
planet. Our strategies involve extensive research and development to formulate
effective cleaning solutions using plant-based and renewable resources. We will
prioritize transparency by clearly labeling all ingredients and ensuring our
products meet rigorous environmental standards. Furthermore, we will focus on
educating consumers about the benefits of eco-friendly cleaning practices
through informative marketing campaigns and partnerships with environmental
organizations. By combining innovation, sustainability, and consumer
awareness, we strive to make eco-friendly cleaning the new standard.
ACTION STEP FOR
IMPLEMENTATION
To successfully launch and grow our eco-friendly cleaning products business, we will implement a structured plan
focusing on product development, sourcing, production, marketing, and customer engagement.
1. Product Development
• Conduct research to formulate biodegradable and non-toxic cleaning solutions that are both effective
and safe.
• Develop multiple product variants catering to household and industrial needs.
• Ensure that all formulations comply with environmental and health safety standards.

2. Sourcing and Supply Chain Management

• Identify reliable suppliers for plant-based and eco-friendly ingredients.
• Source sustainable and recyclable packaging materials to minimize
environmental impact.
• Establish relationships with local and international suppliers to ensure a
consistent supply of raw materials.
 ACTION STEP FOR
IMPLEMENTATION
3. Production and Quality Control
• Set up a cost-effective production process that maintains product quality and consistency.
• Implement a quality control system to test the effectiveness, safety, and shelf life of each
product.
• Continuously improve formulations based on market feedback and industry advancements.
4. Branding and Marketing Strategy
• Develop a strong brand identity that highlights sustainability, effectiveness, and health
benefits
• Use social media marketing (Facebook, Instagram, TikTok) to reach eco-conscious
consumers.
• Launch an educational campaign to inform customers about the benefits of switching to
non-toxic cleaning solutions.
• Offer introductory promotions, product bundles, and loyalty programs to attract and retain
customers.
• Partner with influencers, eco-advocates, and environmental organizations to increase
brand awareness.
 ACTION STEP FOR
IMPLEMENTATION
5. Sales and Distribution
• Sell products through e-commerce platforms, social media marketplaces, and direct-to-
consumer models.
• Collaborate with local supermarkets, specialty eco-friendly stores, and business establishments
to expand distribution.
• Develop a subscription-based model for regular customers, ensuring consistent sales.
• Explore bulk sales opportunities with businesses such as hotels, restaurants, and corporate
offices looking for sustainable cleaning alternatives.

6. Customer Engagement and Education

• Provide easy-to-understand information about the health and environmental benefits of
using eco-friendly cleaning products.
• Offer online tutorials, demonstrations, and infographics to educate consumers on proper
product usage.
• Establish a customer support system to address inquiries, feedback, and concerns
efficiently.
 ACTION STEP FOR
IMPLEMENTATION
7. Business Growth and Innovation
• Continuously research and develop new formulations to improve product effectiveness
and affordability.
• Seek eco-certifications and accreditations to enhance brand credibility and customer
trust.
• Monitor market trends and competitor strategies to stay ahead in the eco-friendly
cleaning industry.
 LET'S
THANK YOU!
WORK
TOGETHE
R