big_data-intro
big_data-intro
M. Atemkeng (Rhodes)
CONTENT
What is Big Data
What is an example of Big Data
Why is Big Data Important?
Big Data Analytics
Benefits of Big Data Analytics
Types of Big Data
Characteristics of Big Data
Primary Source of Big Data
Big Data Tools and Software
Big Data Mining
Top Trends in Big Data
WHAT IS BIG DATA DATA
Big Data is a massive collection of data that is growing exponentially over time
Big Data is a data set that is so large and complex that traditional data
it efficiently
customer services, create personalized marketing campaign and take other actions
Big data is also used by medical researchers to identify disease signs and risk
Big data analytics helps organization harness their data and use it to identify new
opportunities
That, in turn, leads to smarter business moves, more efficient operations, higher
Unstructured
Semi-structured
STRUCTURED DATA
Structured data is used to refer to data which is already stored in databases, in an
ordered manner
All data received from sensors, antennas, web logs and financial systems are
Human-generated structured data includes all the data human input to a computer
UN-STRUCTURED DATA
Unstructured data is defined as any data with an unknown form or structure
Aside from its massive size, un-structured data presents several challenges in terms
A heterogeneous data source containing a mix of simple text files, images, videos,
Size of the data plays a very crucial role in determining value out of the data, Also
How fast the data is generated and processed to meet the demands, determines
Big Data Velocity deals with the speed at which data flow in from sources like
business processes, application logs, networks, and social media sites, sensors,
possible that all the data is going to be 100% correct, there will be dirty data
The data accuracy of analysis depends on the veracity of the source data
VALUE
Value is the most important aspect in the big data
It is all well and good having access to big data but unless we can turn it into value
it becomes useless
VARIETY
Big data is not always structured data and it is not always easy to put big data into a
relational database
This means that the category to which big data belongs to is also a very essential
Dealing with a variety of structured and unstructured data greatly increases the