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Process o Content Writing

The document outlines the comprehensive process of content writing, which includes conceptualizing, planning and researching, writing, editing, and proofreading. Key steps involve setting content goals, developing audience personas, conducting keyword research, and creating engaging content with visuals. It emphasizes the importance of a structured approach to ensure content is relevant, accurate, and effectively reaches the target audience.

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18 views28 pages

Process o Content Writing

The document outlines the comprehensive process of content writing, which includes conceptualizing, planning and researching, writing, editing, and proofreading. Key steps involve setting content goals, developing audience personas, conducting keyword research, and creating engaging content with visuals. It emphasizes the importance of a structured approach to ensure content is relevant, accurate, and effectively reaches the target audience.

Uploaded by

Athena Magistrate
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Process of Content Writing

 Conceptualise
 Plan & Research
 Write
 Edit
 Proofread
 Conceptualise – form an idea
Step 2 – Plan and Research

 To provide your audience with relevant, factually


correct, and up-to-date information
 Gives you an opportunity to align your content with
the audience’s interest and search intent
 Without proper planning and research, all your
investment (of both time and money) in content
marketing will prove to be futile
Step 2 – Plan and Research

 Set content goals


 Set your content strategy
 Build your audience personas
 Determine the audience’s search intent
 Do your topic research
 Keyword research
 Create a content outline
 Set content goals
Building brand awareness, collecting more qualified leads,
re-engaging former customers, or anything else

 Set your content strategy


Building a content strategy helps you determine how every
content piece will be created, shared, and managed.
Example : product-led content strategy, lead generation
strategy, sales-centric content strategy, SEO content
strategy, or a combination of several of these strategies.
Build your audience personas

✓ a made-up profile of your perfect customer, including


their demographics, personal interests, and key
details
✓ helps you tailor your content to meet your audience’s
needs, making your writing clearer and more focused.
Determine the audience’s search
intent

✓ Informational search intent


✓ Commercial search intent - audience is investigating
their options before making a purchase decision.
✓ Transactional search intent: The audience is ready to
make a purchase, and is looking for more information
on a product/service.
Do your topic research

✓ Thorough research sets the foundation for your entire


content project, ensuring accuracy and depth.
✓ It helps you uncover valuable insights, avoid
misinformation, and identify gaps in existing
knowledge. This can be done in a couple of ways –
 Collating information from credible sources, like
reputed websites, books, and academic journals
 Going through competitor content
 Interviewing thought leaders
 Interviewing leads and customers
 Keyword research

 For content to be visible to your target audience, it


has to be framed around relevant keywords.
 Keyword research is an important part of the content
planning process, as it tells the search engine what
exactly your content is about.
 Create a content outline

 A content outline helps guide your research in the


right direction and allows you to consider the most
important parts of the content topic.
STEP 3 -WRITING
3.1 Pick the writing angle

The digital space is quite crowded, with a lot of content


on the same topics. So, how can you make your content
stand out???????????????
Examine new ways to build audience interest with the
main body of the content. Maybe you can even target a
different set of keywords on the same topic to get more
traffic.
3.2 Write engaging content

 Crafting engaging content is both an art and a


science. It begins with understanding your
audience—what are their interests and aspirations?

Once you’ve got that nailed down, it’s time to weave


those insights into your writing.
3.3 Start off right and end on a high
note

How you construct the introduction will determine if


the readers will want to continue reading your piece. A
good introduction provides the reader with what they
need from the start. That means keeping it relatively
short and without any fluff content. As for your
conclusion, it should tie together all the main points and
leave a lasting impression on the reader.
3.4 Add engaging visuals

You need to include engaging visuals and media to


complement the text and create additional value for the
reader. Breaking up the text with visuals also makes
your content easier to read. This visual content can be
in the form of images, videos, infographics, and charts
3.5 INCORPORATE KEY WORDS

 The keywords you researched in the first stage of the


content writing process will help your content
ranking in the SERPs. While researching is half the job,
you need to incorporate these keywords intelligently
too.
TIPS TO INCORPORATE KEY WORDS
 Make sure that the primary keyword appears in the
introductory paragraph
 Incorporate the keywords generously in the body of
the next, but make sure it fits naturally
 Include the keywords in the sub-heading
 Use variations of the keywords and related keywords
that are relevant to a content topic
 Include the primary keyword in the meta description,
to encourage readers to click
3.6 ??????????????????
It’s important to put some thought into choosing a
working title for your content. After all, it is the first
thing that the audience sees.

So, the best way to approach it is by creating it after


you’re done crafting your content. Instead of picking
generic titles used by other brands, create a unique and
catchy title that covers all the important elements of
your text. And make sure to include your primary
keyword in the title too.
3.7 Write a meta title and description
 The purpose of the meta title and meta description is
to provide the audience with a brief overview of what
the content piece contains.
4??????????????????????

 Writing perfectly in one go isn’t always possible. Most


content pieces have to go through several rounds of
editing and proofreading before you can finally hit
publish. Publishing without proofreading and editing
can detract from the credibility of your content. So,
it’s important to optimize digital content editing and
proofreading processes too.
5 Publishing and Review
Publishing is not just about putting the content out
there in the digital space. You need to develop a well-
thought-out content publishing strategy, that outlines
the channels you’ll be distributing your content to. It
should also lay down the procedures for uploading and
sharing the content on each channel.
FINALLYYYYY….

 In this last step, you would examine each piece of


content to see how it measures up to your content
goals. It also gives you a chance to collect relevant
information and data to perfect the next content
marketing campaign.
YOUTH FORUM(PAID)
 A COMMON ONLINE AND OFFLINE FORUM FOR THE
YOUTH

???????WHAT IS IT FOR?
ANSWER : YOU DECIDE!!!!(DISCUSSIONS,EXCHANGE OF
IDEA,FRIENDSHIP ETC.)

 WHAT SHOULD YOU DO?


CREATE A CONTENT WEBPAGE FOR ITS PROMOTION
 ???????????? IS IT A BUSINESS?
ANSWER: YES

 ??????????????? PAID?????
ANSWER: DEFENITELY……

#### FIVE TITLES (MIN)


#### INCLUDE VISUALS,INFORGRAPHICS
#### MAKE IT AS REAL AS POSSIBLE
#### HANDWRITTEN OR TYPED
####MAX 500 WORDS
### EXPERIENCE THE PROCESS OF CONTENT WRITING
 TEAM ASSIGNMENT
 ONE LEADER

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