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7 Creative Writing

The document provides tips for creating creative content. It recommends identifying your audience and their interests to craft relevant content. It also suggests varying content types and keeping content simple, incorporating humor, and focusing on the reader experience. Additional tips include using lists, offering useful information, writing about trends or causes, and maintaining a positive tone. The overall message is that understanding audiences and their needs is key to developing engaging, shareable content.

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Ajit Sharma
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53 views21 pages

7 Creative Writing

The document provides tips for creating creative content. It recommends identifying your audience and their interests to craft relevant content. It also suggests varying content types and keeping content simple, incorporating humor, and focusing on the reader experience. Additional tips include using lists, offering useful information, writing about trends or causes, and maintaining a positive tone. The overall message is that understanding audiences and their needs is key to developing engaging, shareable content.

Uploaded by

Ajit Sharma
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Creative Writing

Ways to Create Creative Content 


 Identify Your Audience Before You Create Content

Figuring out who your audience is should


be at the core of your content strategy.

To succeed here, you need to have a clear


idea of who it is you’re going to create
content for. Getting a better sense of your
audience also makes appealing to their
curiosity much easier.
Variety is the Spice of Life In Creative Content Writing

When approaching creative content


writing, don’t keep churning out the same
sort of post over and over again.

If all of the content you create ends up


sounding the same, you’ll drive people
away in a heartbeat.
Keep It Simple, Smartie

Despite the fact that we all know our readers are


incredibly intelligent people , we still need to keep
our content simple. Why? Readability.

Despite the fact that your audience is showing up to


your content to read, most of them will try to read as
little as possible. Most of us have a lot on our minds
on any given day; we can’t handle heavy reading.

Create content that’s not only easy to read, but easy


to navigate.
Make ‘Em Laugh

You may not think your content type is humor-


appropriate, but I’d wager that any type of content
can have at least a few smile-worthy moments.

Trust:B2B businesses can sneak in a bit of a


humor. Even if it’s just a bit of witty banter, keep
funny at the front of your mind when you create
content.

Everyone is more likely to share something that


made them laugh!
Keep the Reader at the Forefront

When we create content, we often get caught up in what we want


for our website. We want things to look a certain way, or give off
a certain vibe. We want to craft content that we want to write.

While those things should always be in the background, they


shouldn’t be at the forefront.

You’re crafting your creative content for your audience; grab their
curiosity and make it for them.

Ifyour content is failing to pull in the crowds, it’s likely you’re


putting your audience’s needs on the back burner.
Consider Lists When You Create Content

Lists are easier to read than walls of text. Your material


will be easier to engage with, consume, and remember if
it’s divided into chunks. Hey – you’re reading a list right
now!

When you create content, keep the human brain in mind.


There’s no reason to try and force your already-burnt-
out readers to push themselves through your writing.

Segment your content into smaller pieces by including


at least a few list-style articles on your blog or website.
Help Readers Define Themselves

If
your content can help readers define who they are, they’ll be
more engaged with it.

Picture this: you’re a marathon runner on a high-intensity running


blog. You see the title of a blog: “I am My Running Shoes”. You’re
intrigued and curious, so you click.

You read all about how a runner thinks of themselves like their
running shoes: worn and tired, broken in, but always holding up
and continuing to head towards that goal.

The author challenges their audience to remember that being worn


as a person just means you’re being broken in and are destined for
great things.
Create Content That Offers Useful Info

You’ll need to offer useful information to hook in and keep


your readers on-board with your content. Create content that
proves useful, and people won’t just share your content–
they’ll become regular visitors.

This may seem obvious, but it’s more complicated than it


sounds. Usefulness is relative based on the audience you’re
looking to attract. You need to discover and harness your
particular brand of usefulness.

Spend time identifying what sort of things are useful to your


intended audience, and find creative and interesting ways to
give it to them.
Write for a Cause

Do you remember getting fired up about a cause? Something that


occupied your thoughts and drove you to action? When you create
content, look for chances to introduce a cause to your audience and
get them fired up about it, too.

When choosing a cause, you should look for two things.

One: make it a cause that your audience will be interested in. Your
readers are looking for things to engage with: introduce them to
something they can invest in.

Two: find a cause you are (or can be) interested in. Your passion
for the cause will bleed out through your content and will be
obvious to anyone who reads your words.
Don’t Forget the Stats

As much as people enjoy opinions, you’ll need to back


them up with statistics. People love to cite statistics;
they’re cold, hard facts that can’t be argued as much as
opinions can. Plus, they’re great to rattle off at parties.

To create creative content that gets shared by people, it


has to stick in their minds. We want to use quotes and
stats as a reference point for further conclusions and
opinions.

Contentthat utilizes them well will be remembered, and


swapped with other people need to know those stats.
Keep It Positive

You know what isn’t very shareable?

Gloomy things. Even when people agree with the topic


or are enthusiastic about the cause, negative material
just doesn’t pull in people the way positive things do.

Itdoesn’t create the right kind of curiosity to pull in an


audience.

Keep it positive, and you’ll get more people willing to


engage with your material.
Conversational Tone is Key

Have you noticed anything in particular about the way I’ve


written this article? There’s a certain tone that I like to
keep consistent. That tone is a conversational one, and it’s
proven as the most effective way to write your content.

This sort of tone makes us both feel like we’re sitting


down with a friend and chatting, rather than being lectured
in a classroom.

No one likes being lectured in a classroom, but most


people like chatting with a friend. It makes whatever is
written a more enjoyable read.
Write to Trends

Something big has just happened in the news. Everyone on social


media is talking about it, driven by their curiosity, and your feed is
flooded with articles and factoids about the event.

Don’t let that moment pass you by: harness it by creating content that
incorporates it.

Thiswill be more difficult for some industries. Don’t worry; there is


always something newsworthy that pertains to your given topic!

Keep abreast of the news, and create content that caters to that.
Whatever the news piece is, be sure that it’s something your audience
would be captivated by and interested in reading more about it.
Start Strong
After your headline, your first paragraph is the most critical to
nail. It’s the second impression a reader has.

You’ve made them curious using your title; now they’re checking
to see if the piece really is worth it’s salt.

Provide a hook, and a peek into what you’ll be getting into during
the course of the article.

Why should the reader be interested?


What value does it offer?
What questions does it answer?
What problems does it solve?
Go Visual

While I’ve talked a lot about articles and the written


word, the visual component should never be ignored.

Even if you never intended on taking photos or making a


video, include pictures alongside the headings of your article.

While creating content that’s written, it can be difficult to


think of pictures that could go alongside the material.

The internet is chock-full of examples and inspiration, so


head out, read up, and see what other people are doing.
Socialize

Whether you’re an introvert or an extrovert, get ready to socialize!


Your content can’t get out to the masses if you aren’t willing to
connect with people.

Createcontent you can be proud of, and then get out on social


media and post it.

You’ll need to do more than just posting links to your content, of


course. Social media is called that for a reason: your audience can
leave comments.

Those
comments shouldn’t just be left there to gather dust. Those
comments are a chance to engage with your audience ; don’t waste
it!
Craft Original Content

This shouldn’t need to be said. It really, really shouldn’t, but considering all
the copied content we’re all seeing these days on the web, I’ll go ahead and
say it.

Don’t. Copy. Content.

You may see content that you love. You may see content that inspires you.
Great! Don’t copy it. By all means, be inspired, but never copy and paste it
word-for-word.

Not only will you lose the trust of your audience when they find the same
article elsewhere, but you’ll run the risk of getting in trouble with the
original creators as well as hefty penalties from search engines like Google.

Create content that is new and original, and work from there.
Create Content That Asks Questions
There’s a simple way to engage your readers: questions. Have you ever
started an article with a question? Ended with one? Have you ever posed
a question to your social media following?

Give it a try; you’ll see a dramatic increase in engagement and sharing.

Questions can bring out the curiosity in everyone and engage your
followers in discussion around a topic, but be sure you’re ready to
handle the answers you’ll get.

Ifyou create content that’s linear, you’ll rarely get much of a response.
Ask a question, though, and you’re opening up a whole new avenue of
communication.

You’ll get so many opinions, you won’t know what to do with them all.
Thank You

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