MELIVE NETWORK

Credential 2024
About METUB
 THE FUTURE
OF SOCIAL COMMERCE
 .Live-commerce

Online Shopping
+
Live Video
+
Consumer Participation

=
Live Commerce

● The online live streaming industry has grown

99%. Social commerce is growing in China, driven
● The global live streaming market will reach by the rapid acceleration of live-commerce.
more than $247 billion by 2027.

.Source: Influencer Marketing Hub

 .Live-commerce in Viet Nam

Between 2021 and 2025, it is forecasted that there will be a

boom in livestream commerce in Vietnam

.Source: Gostream
.Tiktok Shop Potential in Viet Nam

GMV 2022
$ 4.4B
TikTok Shop had growth to the
3rd position just right after
Shopee and Lazada.
Target

GMV 2023
$ 20B

Tiktok Shop Sales has growth significantly

.Source: metric.vn
About Melive
.About meLive

Melive is a premiere social commerce creator network that mainly focus on training, provide
direction for owned and partnered creators to become livestream experts at shopping
section on social media..
Since April 2022, meLive has became the official partner of Tiktok Shop (MCN & TSP).
.About meLive

Melive is a premiere social commerce creator network that mainly focus on training, provide
direction for owned and partnered creators to become livestream experts at shopping
section on social media..
Since April 2022, meLive has became the official partner of Tiktok Shop (MCN & TSP).
.Business model

● Product sourcing & sample

management 3
● Livestream facilities & training
● Product sample ● Traffic & account optimization Content creation
1 ● Stock reservation ● Personal branding development Sales generation

Sellers
● OEM/ODM
● Brands KOL/KOC
Livestreamer (Owned & Consumers
Partnerships)

4
● Order fulfillment
● Customer care
.meLive achievement

2022 2023 Q2-4/ 2023

The best live-streaming partner Content Partner Of The Year TOP 2 MCN - best GMV of month
.meLive network growing scale
*until May 2023

Longtail Creator
(45%)

Category
Creator (40%)

Celeb & Top

Creators
(15%)

Percentage of Creator under

meLive network (250+ channels)

.Source: meLive private data

 Melive
Services
.meLive Services
Content Direction Content Video
Consultant
Giving advices to creators for Help brands creating Tiktok
developing Tiktok channels. channel, convey your messages
and sell goods via videos.

Channel Optimization Channel Optimization

As TikTok Shop specialist, meLive for creators for brands As TikTok Shop specialist, meLive
takes care & optimizes creator's takes care, optimizes your
channel. channel, shop and product.
MCN TSP

Livestream Operation
Livestream Operation
Training and optimizing the
Consulting, training, and
efficiency of livestream operation.
optimizing the efficiency of
livestream operation.

Brands Collaboration
Creators Collaboration
Connect & create opportunities for meLive has a wide network of
cooperation with the reputational creators who will always achieve
brands. the goals you are aiming for.
For Creators
.Content direction

● Catch up on viral content.

● Content-oriented consulting to
develop creators’ channels.
● Instructions for converting
content to effectively exploit
commerce on the channels.
● Evaluate the quality and improve
the new content to meet the
higher standards.
.Channel optimization
Copy right protection,
Censor commercialcontent, optimization of commercial Voucher support package from
use activities support content based on metrics, Tiktok - mcn - brand → optimize
platform functions to remove violations and update shopping cart to promote sales.
promote the shop. policies.
. Livestream Operation

● Operate and set up sample for

live session.

● Professional live streaming

skills training.

● Melive Studio with diverse set

designs.

● Facilities with the system of Live

PC, cameras, lightings, micros,
tripods,...

● Melive ekip with 01 livestream

assistant, camera operator &
technical staffs support.

● Optimize the livestream script,

live shopping cart via insight &
data analysis.
Live PC/OBS, Facilities of studio, cameras, PC, lightings,
layout design micro, livestream assistant & technical staffs
.Brand Collaboration

● Connect creator with the reputational

brands.
x
● Recommend trending products, dealing
high commission.
● Create opportunities for creators to
collaborate with brands by product
promotion activities.
● Sign the contract and ensure the
creator's rights during the cooperation
process.
● Based on the data report, recommend
the improvement and development plan x
for creators.
.meLive Creator Network - Partnership
For Brands
. Channel optimization
Onboarding Optimization Exclusive Platform Benefits

Optimize your shopping ● Melive specialist takes care

● Register for TikTok Shop. ●
card: layout, SEO, scheme your TikTok Shop.

● Set up your shopping cart promotion, affiliate

campaign via data. ● Exclusive voucher distribution
following platform policy
for Melive TSPs.
and documents request.
● Support to increase order
limitation. ● Other supports as a TSP: policy
- technical - campaign
updating,...
.Content production

Content Consultant

● Strategic planning based on brand

briefing.
● Build up Concept, Storyline
● Propose KOL/KOC delicatted for
branded content
● Adapt trending materials.

Production

● Generate content script, shooting,

editing video.
● Co-operate with KOCs to produce
and optimize Branded Video.
● Commit KPI view/follower for
branding objectives
. Livestream Operation

● Melive Studio with diverse set

designs.

● Facilities with the system of Live

PC, cameras, lightings, micros,
tripods,...

● Melive ekip with 01 livestream

assistant & 02 technical staffs for
each session.

● Optimize the livestream script,

cue-card, live shopping cart via
insight & data analysis.

Live PC/ OBS, Facilities of studio, cameras, PC, lightings,

layout design micro, livestream assistant & technical staffs
. Creator collaboration

Booking Campaign Affiliate Campaign

● Connect your brand with the right KOCs, ● Connect your brand with the right KOCs
matching with brand personality.. based on meLive MCN, matching with
● Set target on view/ order according to brand personality & campaign objectives.
campaign objectives. ● Supports creators and sellers to set up
● Optimize video/livestream briefing, and develop commercial livestreaming
branded content, booking calendar,... activities.
● Co- operate with KOL/KOC to produce ● Optimize livestream via data analysis to
video, livestream following brand brief. improve performance and increase
● Measure & report via data. revenue for brand on Tiktok Shop
● Measure & report via data.

*for brands that yet have branding identity *for brands that have branding identity
with users on the platform. on the platform & focus on GMV growth.
.meLive brand partners
Capacity
.meLive capacities

Melive
Strong creator
knowledge & metrics Ecosystem &
partners

Platform Facilities &

insights Production

Expertise in Tech Enabler

TikTok

OUR CAPACITIES
.meLive capacities

Data & studio

300+ 50 Management
KOC Network **
Fully-equipped
live commerce studio (coming soon) System

** until 5.2023
.Facilities
Livestream operation Ekip production
50 live commerce studios Fully & professional equipment
team

Livestream
Producer
Expert/Host

Livestream Livestream
Assistant Stylist

Campaign Camera
Management Operator

Product Technical
Trainer Staff
.Facilities
THE FUTURE: MEGA STUDIO
.Data & studio management system

CRM system for partner management, sample Sample management

management, scheduling, facilities booking,...

Scheduling & Booking TikTok Shop Data mapping systems

Case Study
.meLive x TikTok Shop lauching Vietnam

200K
● This is the first launching
VIEWS
campaign of Tiktok to
promote Tiktok-shop
function (commerce).
● Cooperate with BB Tran,
Hai Trieu & Cano &
5K
meLive. PCU
● Using KOL’s Facebook
posts to utilize and
cross-share the
campaign.
1K
ORDERS

THE FIRST CROSS - LIVESTREAM COMMERCE

ON TIKTOK SHOP VIETNAM
.Halinh x beauty brands

4M
● Halinhofficial first VIEWS
time livestream on
Tiktok Shop.
● Colaborates with
beauty brands make
the best price deals 300K
that ever had.
● Livestream has the PCU
most viewed and
highest interact on
Tiktok Shop.
200K
ORDERS

HIGHEST GMV LIVESTREAM

ON TIKTOK SHOP VIET NAM
.Linh Ân x fashion brands

Super Fashion Live

4M
●
Party last for 14

●
hours long.
With the VIEWS
participation of 2
celebrities: Phao &
Fabo Nguyen.

7K
● Combines with 3
top KOCs: Lai Day

CPU
Bao Ne, Truc Dao,
somethingfee.
● Colaborates with
more than 30
brands with
hundres of hot 15K
deals.
ORDER

THE FIRST MEGA LIVESTREAM

IN VIETNAM
.meLive Full-management KOC

● Justin Badminton is a
Melive’s KOC inhouse who 126K
started from scratch.
● By creating content FOLLOWERS
about his passion for
badminton, Justin
reached 100k followers in
just 4 months.
● Justin has achieved over 2M
900 million VND in LIKES
revenue from key
livestream organized at
badminton courts with
top brands such as
Lining, Kamito, and Thế $40K
Giới Cầu Lông… PEAK GMV
.meLive Day
● Melive Day stands out as
an exclusive campaign
tailored for MCN creators,
20
making a remarkable LIVE SESSIONS
impact on the TikTok Shop
platform.
● Melive Day attracted the
participation of a
multitude of well-known 17M
brands, further enhancing
the campaign's reach and VIEWS
credibility.
● Melive Day serves as a
compelling case study for
the
collaboration
successful
between
164K
MCNs, creators, and GMV
brands.

#MELIVEDAY: 1M VIEWS
.meLive Birthday - To Celebrate your “Unique”
● Melive Birthday:
Celebrating 3 Years of
growth and partnership
178
as a leading MCN. CREATORS
● This special campaign
garnered an enthusiastic
response from top
creators within the
network, resulting in over 180
180 live sessions and 100
videos with LIVE SESSIONS
#melive3years hashtag.
● After 3 years of
companionship, Melive
MCN has become a
trusted and strategic
100
partner of creators and VIDEOS
brands

#MELIVE3YEARS: 4.1M VIEWS

.melive TSP x
● Melive provides end-to-end
services for Unilever Beauty
and Unilever Personal Care's
livestreams and videos on
TikTok Shop: from creative
concepts, technical aspects,
visuals, hosts, and livestream
assistants…
● After 3 months of
collaboration, GMV increases
by 1000%, demonstrating the
effectiveness of Melive's
customized strategy.
● Melive organizes monthly
Mega livestreams with unique
concepts, generating
significant buzz and driving
exceptional sales growth.

40 50% 5%
Live sessions/
CTR C_O
month
.melive TSP x
● Melive companion with
X-men's Livestreams and
Videos on Tiktok Shop: from
creative concepts and
technical aspects to visuals,
hosts, and livestream
assistants…
● After 3 months of
collaboration, GMV increases
by 400%, a testament to the
effectiveness of Melive's
tailored strategy.
● With improved video and
livestream content, X-men
gains significant exposure on
TikTok Shop, solidifying its
brand position.

40 70% 7%
Live sessions/
CTR C_O
month
Thank You