BytePlus Live

Reach new audiences with the power of live streaming.

 Technology
Platform
BytePlus harnesses
ByteDance’s expertise
and technology to Computer Video &

create products that

Vision Streaming

accelerate growth. Data &

Analytics
Person-
alisation
Infra-
stucture
Introducing
BytePlus Video
Cloud
A complete ecosystem
that converges video,
social, commerce and
creative AI to help
brands grow using
video content.

3
 Video Solution – MediaLive (PaaS)
Enjoy the same traffic with Tiktok and provide the best quality and user experience

Build up your own high quality and powerful live platform.

Live PaaS
An End-to-End flexible video live solution for enterprise clients
Low Latency & Fast
RTM(real time Media) offers less than 1200ms ultra low
latency and within 200ms time of first screen. SRT &
QUIC are also supported.

Security Protection
Comprehensive protection to prevent the unauthorized
playback of videos

Statistical Analysis
Based on big data analysis covering different scenarios
of various industries, monitoring in real-time and
Video Processing Cloud-based transcoding and processing services that can handle vast amounts of
multimedia data. Low bitrate HD with completed H.265 solution offers a high compression rate (20% -50%) with no loss
provides detailed statistics
to the viewing experience

Flexible Integration The easy-to-use management console lets you easily view your existing resources and
usage. Feature rich SDKs covers mutiple-platforms(PC/WEB/Mobile) with flexible capability to integrate with AI2B
features. https://www.byteplus.com/en/product/medialive
 MediaLive – LIVE CDN
Enjoy the same traffic with Tiktok and provide the best quality and user experience

LIVE CDN Using the same high quality LIVE CDN with TikTok

Sweden

UK Netherland Russia
Canada
Poland
France Germany

US Spain Turkey Japan

Italy China
Iraq Mainland South Korea
Mexico
Egypt
Saudi Arabia Philippines
Thailand
UAE Vietnam
Qatar
Oman Malaysia
Singapore

Indonesia
15 Tbps of global bandwidth that can be scalable to meet upload and
Brazil
Australia distribution demands.
CDN POPs
Media Center
500+ global cache nodes including Asia Pacific, North America, Europe,
Middle East & Mainland China, ensures a smooth live-streaming
experience.
 Video Solution – Video On Demand (VOD)
Enjoy the same traffic with Tiktok and provide the best quality and user experience

Deploy lots of video contents inside your platform. Increase your video experience
VOD PaaS
anywhere with flexible APIs and powerful BytePlus video editor.
Video Solution – Real Time Communication (RTC)
Enjoy the same traffic with Tiktok and provide the best quality and user experience

RTC Having real time Video & Audio Interaction

Audio/ Video Call Interactive live streaming
1v1 call, group audio and video Sub-second live streaming to
call supporting thousands of over 100K viewers with 50
concurrent online users active participants

In the LIVE co-host scenario, the BytePlus RTC brings the most
reasonable architecture design, the fastest first frame, the best
experience, and the best cost co-host call experience.

https://www.byteplus.com/en/product/rtc
Synergy within BytePlus Products
Introducing BytePlus Live

BytePlus Live is an end-to-end

video solution, to help rapidly
implement livestreaming
capabilities.

BytePlus Live offers a full set of

tools to
• setup, manage and broadcast
live and on-demand video
• viewer engagement tools to
create interactive live streams
 BytePlus Live
Enjoy the same traffic with Tiktok and provide the best quality and user experience

Live SaaS An out of box solution quickly integrates and starts your own live streaming.

Control Live
Plan and manage every end-to-end detail of livestreams from a single
console. Just a few clicks using prebuilt templates. Broadcast to
multiple platforms simultaneously.

Comprehensive interaction with easy-design UI

Insights Into Live Audiences Easily integrate into your App (aPaaS)
Understand live viewer engagement and drill down into specific White-label solution that enables multi-channel syndication
behavior. to analyze the ROI Modules like polls, chat, Like, gift etc.

https://www.byteplus.com/en/product/live
 BytePlus Live Improves the Streaming Status Quo
Industry Challenges BytePlus Live

“BytePlus Live allows stream pulling and pushing and can simulcast to multiple
“New, globally distributed audiences are
social channels, allowing brands to reach customers on whatever platform and
hard to reach through a single channel.”
device they reside on”

“The live streams are unreliable with

“BytePlus Live streams at very low latency, supports multi-CDN, full-link
constant buffering, poor picture clarity and
monitoring and infrastructure is rated to handle 2Billion + MAUs.”
and transmission breaks.”

“BytePlus Live offers Chats, Polls, Gifting, Emojis and Likes, Sweepstakes,
“Viewer interaction during live broadcast is
Banners, Q&As and Product Cards to maximize interaction and conversion during
low.”
live streams.”

“We are dependent on other platforms for

“With BytePlus Live your business can take control of its live streaming
streaming and have no ownership of our
operations and have full ownership of its data without relying on other platforms.”
data”

“Viewer have to drop out of the stream to “With BytePlus Live, viewers can discover, learn and purchase products without
buy products.” leaving the stream.”

11
Streaming
Capabilities
Rapid Go-Live

• Direct streams from web

browser and mobile apps
Rapid Go-Live

• Stream pulling from third-party

platforms

• Supported platforms include

- OBS
- Xsplit
- HD Encoders
Rapid Go-Live

• Multi-line support for quick

switching between streaming
sources

• Manage up to 4 hosts with full

audio and chat capabilities
Stream Management
 Room customization

• Match the look and feel of the

stream room with branding
needs

• Create different experiences for

web and mobile streaming

• Cut down configuration time and

go live faster with prebuilt and
fully customisable templates
Pre-stream configuration
• Set automatic stream start date
and time

• Hype up viewers with live cover

images recorded trailers and
countdown timers before stream
goes live

• Generate and share unique QR

codes, view links and creatives
(posters) to promote streams

• Use Booking to alert viewers with

timely text notifications before
start
Audience Interaction
 Chat Experiences
• Offer popular live-chat features including
- Host messages
- Pinned comments
- Announcements
- Likes

• Ensure a safe live environment with chat

moderation tools
- Administrator and Machine reviewed
messages
- Chat blocking
- Export, clear and delete chat messages
 Live engagement during streams
Questionnaires Polls Sweepstakes and Draws File Sharing

Automated and manual timing, Multiple question types, Result displays, PDF and PPT file sharing

21
Product Promotions
 Improve In-Stream Branded

Conversions Logos and

Account
Names
The Lights
Channel
Header Ads

• Create conversion opportunities with

strategic ad placements

• Add splash screens to promote products

before the start of the stream

• Individual CTAs and redirect links

• Redirect to purchase pages with live

stream playing picture-in-picture
Floating
Product Cards
• Showcase products combining images, Lights Channel
Shop

texts, purchase links, and others into a

single product card

• Rotate product placements with support

to up to 50 product cards
Playback and On-
Demand
Management
 On-Demand Media
• Automatic recording and conversion from
live to on-demand

• Manage recorded content in the BytePlus

Live Media Library

• Stage files in Temporary Storage before

on-demand availability

• Cloud Clips feature for post-production

editing of recorded content

• Add markers to highlight important

moments

• Support for local file upload as on-

demand content
Broadcasting
Simulcast to multiple platforms
• Stream to any platform and reach
viewers wherever they are

• Create native live streaming

experiences inside any app with
BytePlus Live iOS and Android
Viewer SDK

• Website experiences made

possible with Web Viewer SDK or
iFrame
Analytics
 Granular Analytics
• Basic data: Statistics of the overall data of a
single live room

• Marketing data: PV and UV of each

advertising space and product card

• Audience behavior data: Detailed data

including nickname, User ID, and watch
duration

• Questionnaire data: Questionnaire data

collected during the live streaming

• Voting data: Voting data during the live

streaming

• Lucky-Draw data: statistics of user

information participating in the lucky draw

• Segment based analysis

Security
 Ensure a safe and secure video experience

Chat Password and

Audience
Moderation Invite Codes
Muting and Client Account
(Machine and for private
Audio Login
Human streams
Controls
powered)

Mobile
Number Viewing and
commenting URL query Users and
Login,
controls (For based direct Roles
Whitelisting
authenticated authentication Management
and SMS
31 Notifications users)
Technical
information
 Deployment 1-click deployment(Web/SDK)

FLV: 3-5 s (PC)

Latency
HLS: 10s+ (Mobile)

Video Resolution Max Quality: 4K

Encryption HTTPS

Streaming software support OBS, Xsplit, HDEncoder

CDN Multi-CDN
Pull Protocols RTMP, RTSP, HLS, FLV
Maximum Guest Hosts 4
Room Languages Supported English, Chinese (Traditional & Simplified) Korean and Japanese
Mobile Number Format Global format
Default Storage Duration
180 days
(Temporary Storage)
API Integration Open API
Host and stream OS iOS, Android, HTML5

33
 Platform Architecture
Stream Capture/Pull Stream Transcoding and Management Broadcast

Live List Simulcast

Viewing and
Broadcast Modes Themes Chat Moderation Commenting
Permissions

Marketing Toolkit
HTML5, PC
iOS SDK
Interactive Features Promotion Tools SMS Configuration

RTMP
Insights HLS
RTMP Basic Audience Interaction Marketing Performance
FLV
Android SDK iOS SDK

Media Library (Playback)

VoD Library Temporary Storage Cloud Clips

OBS
Android SDK
Data Center

Room Data User Portrait

Web Account Web SDK

User and Role
Overview Templates
Management
 Why Choose BytePlus for Live Streaming

TRIED AND TESTED HIGH TOUCH SERVICE COMPETITIVE PRICING

• State of the art • Platform white labeling • Transparent pricing
infrastructure service
• Tested to handle over • Dedicated onboarding
2 Billion MAUs. • Multiple support
channels 24/7

35
Success Stories
TVB

TVB, a Hong Kong based broadcasting company with millions of

MAU, >$100M in annual GMV, chose BytePlus to launch a new
venture into E-commerce Live-Shopping

Requirements
• Integration with proprietary shopping cart
• Engaging customers with real-time interactions
• Dedicated operational and technical support

Solution Implemented
• Purchase web-based Live-SaaS first to test the water
• Integrate Live-SDK for seamless customer experience after seeing conversion improvement

Viewer Engage 2 Shows Revenue/

ship ment Per Day GMV
One of the most famous luxury fashion retailers in Japan

Key Achievements
• A Japan based chain stores with more than 10 million
members all over the world, is willing to further expand the
online business by introducing live commerce.

• Migrate from Facebook live to their own APP and website

within two months.

• Improve the user engagement and interaction with the

features like chatting, voting and lucky draw.

• Marketing promotion + purchase within the live streaming

room to optimize the churn rate

• Customer analytics and insights to better improve the

business operation.
Annual Summit
For a Chinese news website company known for investigative journalism

Key Achievements
• The physical conference took place in Beijing &
Singapore, and online streaming was available globally

• 40+ live broadcast sessions during a period of 4 days

• The dedicated support team for real-time support both

remotely and onsite

• The cumulative number of viewers: ~347,000

• The peak viewership: ~90,000

New Economy Summit
For a Chinese company serving technology innovation and entrepreneurship ecosystem

Key Achievements
• Completed 100+ live broadcast sessions in 4
different venues and consecutively for three
days

• The dedicated support team for real-time

support both remotely and onsite

• The cumulative number of viewers: ~500,000

• The peak viewership: ~50,000

E-commerce
For a joint-stock commercial bank with its headquarters located in Shanghai

Key Achievements
• Portrait mode live-streaming (same style as TikTok)

• 2 – 4 shows biweekly

• Marketing promotion + Coupon pop-up

• The peak viewership: ~10,000

Next Steps
 From Trial to Go-live

Account Proof Of Commercials Post Sales

01 02 03 04
Setup Concept Support
Estimated Timeframe Estimated Timeframe Estimated Timeframe
Estimated Timeframe
2~3 Weeks 1 day Long-term
1 Day

TODOs TODOs TODOs TODOs

• Sign up for an account • Align on POC goals, • Align and agree • Enablement session
on BytePlus.com objectives and timeline commercial terms • New feature adoption
• Provide Account ID to • Agree on use cases and • Align and agree on next • Technical support and
your Sales success metrics steps, full on deployment troubleshooting
Representative • Review solution and • Enter long term • Regular cadence call
• Activate BytePlus Live begin implementation partnership and build
Trial account • Receive enablement success together
session