Ruth Kebada
Ruth Kebada
June, 2025
Addis Ababa,Ethiopia
Contents
I. Executive Summary .......................................................................................................... 3
1. Background............................................................................................................................. 4
2. Project Justification ................................................................. Error! Bookmark not defined.
3. Profile of proposed investment ................................................ Error! Bookmark not defined.
3.1 Project title............................................................................ Error! Bookmark not defined.
3.2 Project owner(s) .................................................................... Error! Bookmark not defined.
3.3 Project location .................................................................... Error! Bookmark not defined.
3.4 Project type ........................................................................... Error! Bookmark not defined.
4. Objectives of the project ....................................................................................................... 14
5. Services provided by the Diagnostic and imaging Center ...................................................... 15
5.1 Estimated annual service rendering of the project at full capacity .......................................... 2
6. Organization and Human Power .............................................................................................. 3
6.2 Organizational Structure (Governance) ................................................................................. 5
6.2.1 Board of Directors....................................................................................................... 5
6.2.2 Management committee .............................................................................................. 6
6.2.3 Chief Excutive Officer ................................................................................................ 6
6.2.4 Chief clinical director .................................................................................................. 7
6.3 Human Power ....................................................................................................................... 7
6.3.1 Professional ( Medical) ...................................................................................................... 7
6.3.1.1 Professionals (medical) staff at full capacity by type .............................................. 8
6.3.2 Administrative (support) staff at full potential .................................................................... 8
6.3.2.1 Administrative (support) staff at full potential by type ............................................. 8
7. Marketing Strategy and Promotion .......................................... Error! Bookmark not defined.
8. Utility requirements of the Diagnostic and imaging Center at full capacityError! Bookmark not
defined.
9. Total Initial Investment Cost ................................................... Error! Bookmark not defined.
9.1 Source of finance .................................................................. Error! Bookmark not defined.
10. Project implementation plan/ Action plan .............................. Error! Bookmark not defined.
10.1 Details of project activities and their date of completion ...... Error! Bookmark not defined.
11. Future Development .............................................................. Error! Bookmark not defined.
12. Environmental Impact and Mitigation strategies .................... Error! Bookmark not defined.
13. Physical Plant Standards ....................................................... Error! Bookmark not defined.
I. Executive Summary
No Titles Description
1 Name of the Project Diagnostic and imaging Center
2 Project owners Ruth kebade Ayana
Temporary Worker 29
Introduction
Ruth Kebade Ayana will be established Diagnostic And Imaging center is a privately owned
Ruth Kebade Diagnostic and imaging center is envisioned with this background
knowledge of the favorable national policy that encourages private investment in the
area to support the national stride to meet the unmet need in maternal and child health
services. The MCH center will focus on creating shared value that simultaneously
addresses both social and economic objectives through investment in the area. By
addressing all the components of reproductive health programs mentioned above and
running well and sick baby clinic, DOSHA MCH center will contribute to general health
and wellbeing of women of reproductive age, couples and children in the catchment
area and beyond. Ruth Kebede Diagnostic and imaging Center had been operational
for the last years in Addis ababa City Administration and served more than 50,000clients
and attended nearly 3000deliveries has respectful reputation
PROMOTER PRIOFILE
The demand for health services in the area dynamically increased in the past few years. The reason
for this could be rapid economic growth and supporting public infrastructural developments.
Other factors relevant in the specific case of health services are the increase in businesses,
particularly firms in the industrial sector.
The major marketing strategies to promote the proposed health services are keeping the quality
of our services and facilities, consistently improving in adaptation to changing situations and
promotion in association with the demand from the local community and nearby businesses. In
other case, working on target customers, business community, nearby business organization like
banks and insurances companies, government and non-government organizations will be the
major marketing promotion strategy of the project.
3. Project Establishment
The financial resource is a prime resource for undertaking any activities. Therefore, for implementing this
“recreation building estimated it needs a total of Birr 500,000,000of which 30% (Birr 150,000,000) will be
covered by the promoter of the project whereas the rest 70% (Birr 350,000,000) will be covered by a loan from a
financial institution.
This project will be implemented using materials and services to be procured entirely from the domestic market in
local currency, except for some medical equipment. The fixed investment costs on building construction, medical
equipment and furniture are summarized in Table 3 below.
Based on the construction idea and vision of the promoter, a qualified engineering firm is going to be hired to
make site studies, develop structural designs, prepare drawings and detailed specifications, determine
quantities involved and estimate the total cost. All these activities will be done in the first phase of the project,
which is design stage after the documents are produced by the designers have been received, and the works
secured the project is supposed to enter the tendering stage. At this stage contractors study the project
document analyze and subsequently determine the construction methods, build up their unit rates and submit
their bids and award the contract for the lowest responsible bidder. After the award is made and the contract
signed between the project owner and the contractor, the project contractor is expected to prepare and submits
a detailed construction schedule which includes material and manpower requirements and cash flow forecast.
The project owner researched typical architectural layouts for laboratory and executive office spaces. The
structural design of the building will be coordinated with the layout of the building. The frame will made up of
a grid with repeating standard structural bays included in the structural system are by size, shape and size of
structural members, floor compositions and curtain walls.
These elements will be established to resist gravity and lateral loads as appropriate. The structural steel frame
was chosen for further design based on cost per square foot, local availability of material and constructability
considerations, such as erection and fabrication. Foundation of the design takes more into consideration the
applied loads, the loading from the columns, while the main part of the project focused on the structural frame
and its alternate designs, preliminary foundation plan was designed based up on maximum loads carried from
the supper structure through the columns.
Establishment Phase
It is expected that project will be operational 3 years after signing agreement with the licensing authority.
The major activities after completion of the license acquiring process are the following:
1. Site preparation
2. Specify/design buildings
3. Construct buildings
4. Purchase medical equip.
5. Purchase furniture
6. Recruiting manpower
7. Mobilization
8. Start operation
Vision: To see Diagnostic and imaging Center as one of the leading private Diagnostic and imaging Center in the
East region in 2030.
Mission:
Improving the health and well-being of individuals, families and our community through innovation and pursuit of
excellence.
To be a provider of high quality patient-focused health care that is readily accessible, cost effective and meets
the needs of the communities we serve.
Values
Service: We provide every patient with proper service in an environment that is both responsive and healing.
Respect: We promise to honor the dignity, individuality and rights of everyone, and to pay particular attention to
patients' rights to privacy, confidentiality and information.
Quality: We strive to exceed the expectations of all of our customers by committing to deliver quality and value in
every aspect of our work.
Trust: Honest and open communication with patients and among staff.
Innovation: We are committed to a supportive environment that encourages new ideas and creativity.
Objectives of the project
To participate in the private health sector by taking the advantage the conducive and supportive investment policy
of the government.
To create access to quality medical service to the population
To generate revenue for the government.
To create more than 90 permanent job opportunities during the full operation of the project.
Expansion of medical tourism
Economic benefit for the smallholder up to Medium level business sector
Technology transfer
Building image of the city
Social and economic vitality (spend on goods and services )
To play a role for the achievement of the government health policy vision which is “To see healthy, productive
and prosperous Ethiopians”
Moreover, providing information, education and communication (IEC) and behavioral change communication
(BCC) service to the general population on major public health intervention areas such as the following:
Environmental health
Nutrition
Family planning, MCH and immunization
STI and HIV diseases
TB, leprosy, malaria, etc.
Chronic diseases (Hypertension, diabetics, mental, etc)
Substance abuse (alcohol, tobacco, etc)
Prevention and control of out-breaks and epidemics
Medication use
Department 2014/15.
3.1.1. Health
An employment opportunity is created by the health sector in the Addis ababa City is
identified as one factor that increases the demand of transport. In the year 2014/2015 there is
1 government hospital and 2 private hospitals. There are also 6 health centers and 110 private
owned clinics. The following table shows the number of health professional in the city that
has increased the number of urban dwellers, there by the demand of urban transport.
Table 10 Health Information.
Infrastructure of the area is well developed (Road, Electric power, at the area and banking,
insurance, health facilities, education, etc at the town of Addis ababa). Some of the reasons
behind selecting the area are:-
Proximity to the major potential market for the out put
Availability of relatively raw material and infrastructure facilities such as
Transportation networks which connect it to Addis Ababa and all the regional parts of the
country.
Public utilities such as electricity, telecommunication, services, financial institutions, and
other social infrastructures such as schools, hotel, health centers and the like.
Availability of skilled and semi-skilled man power,
Prospective of future development.
17 Library 50
Total 2000
5 Emergency No 2160
6 Ambulance No 2520
7 Laboratory No 32400
Total 70180
1.4
PART THREE
Medical Director
Administration and Finance
Administration and
General service
Finance Department department
Doctor
(Maternity and General Service
Pediatrics Assistance
Clerk Customer
pecialty )
Driver
Lab technician
Formulate all policies and guidelines to be used in the Diagnostic and imaging Center;
Maintaining the primary Diagnostic and imaging Center’s compliance with all applicable
laws, its policies, procedures and plans of correction;
Systems are in place for ensuring the quality of all services, care and treatment provided
to patients;
Designating and defining duties and responsibilities of the CEO;
Notifying the appropriate organ in writing within thirty (30) working days when a
vacancy in the CEO position occurs, including who will be responsible for the position
until another person is appointed;
Notifying the appropriate organ in writing within thirty (30) working days when the CEO
vacancy is filled indicating effective date of the appointment and name of person
appointed;
At least once a year, reviewing the medical care provided and the utilization of the
Diagnostic and imaging Center resources;
Establishing a means for effective communication and coordination among the CEO, the
medical staff and the various Diagnostic and imaging Center departments; and
Minutes of the Board Meeting shall be recorded, signed, and retained in the Diagnostic
and imaging Center as a
Permanent record.
The CEO shall be the secretary and non-voting members of the Board.
Ruth Kebeda
6.2.3.1 Duties and responsibilities
The CEO shall be responsible for planning, organizing, and directing and controlling the day to
day operation of the Diagnostic and imaging Center. The CEO shall report and be directly
responsible to the Board in all matters related to the maintenance, operation, and management of
the Diagnostic and imaging Center.
The CEO shall be responsible for the operation of the Diagnostic and imaging Center twenty-
four (24) hours per day, seven (7) days per week.
Providing protection of patients’ health, safety, and well- being;
Maintaining staff appropriate to meet patient needs;
Developing and implementing procedures on collecting and reporting information on
abuse, neglect and exploitation;
Ensuring that investigations of suspected abuse, neglect or exploitation are completed and
that steps are taken to protect patients; and
Ensuring appropriate response to reports from the appropriate organ;
Facilitating communication among the medical staff members and with the Diagnostic
and imaging Center;
Implementing the Diagnostic and imaging Center and medical staff policies and
procedures;
Recommending the appointments to the medical staff and scope of clinical privileges;
Ensuring the provision of continuing medical education;
Taking other necessary actions necessary to govern the medical staff and relate to the
Diagnostic and imaging Center board.
13 General
Infection prevention set-up in each room ----
destined for service(Buckets for medical
waste, general waste, tissue and sharp
disposal)
Wash machine with dryer 2
Incinerator and Placental pit Built-up within
compound
Emergency kits with essential drugs and 2
oxygen delivery system
Refrigerators(pharmacy, labour, nurse station, 6
Laboratory, EPI, staff café)
Computer with local area network for 6
recording and reporting per-unit
From equipment’s / furniture’s/ listed in the table above, the table below
summarizes the most essential that need to be fulfilled to materialize start-up of
MCH service function.
No. Description of Qty Unit Price Total price
Equipment/Furniture (Birr) (Birr)
Total 988,000
Total 1,600,735
The medical supplies required by Diagnostic and imaging Center and corresponding costs are
indicated in Table below.
FC LC TC
As indicated in part 4.1 (manpower) of this study, the total cost of salary and wages is estimated
to be Br.11, 501,306.00
(in birr)
10 Resaved 1,800,00
3 Advertising 764,000
Total 874,000 00
B. Depreciation
Building…………………………………………………………………………….5%
Machinery and Equipment ………………………………………………………..10%
Office Furniture……………………………………………………………………10%
Vehicles ………………………………………………………………………..…..20%
C. Working Capital
Accounts Receivable…………………………………………………………….30 days
Raw material Local …………………………………………………………..…..30 days
Work in progress…………………………………………………………………5 days
Finished Production ……………………………………………………………..30 days
Cash in hand ……………………………………………………………………...5 days
Accounts payable …………………………………………………………….…..30 days
Asset
Current Asset Value in Br
Cash 10,0102,767
Vehicles 4,256,575
*sales expenses not include all costs pertinent to sales that include: promotional costs, transportation of
products, commissions and other sales discounts.
Investment 350,000,000 0 0 0
When we come to the payback of this project, it will cover its initial investment cost
within few years of subsequent operation.
The objective of the environmental management program at this phase of the project
are: protection of the environment from debris and other pollutants, protection of
workers from work area health hazard, efficient use of ground water sources, waste
management and improve the environmental performance of the company.
The study team proposes an Environmental and Safety Management Unit (ESMU) in
the company’s structure to operate the environmental management program at this
stage of the project.
Every service undertakings be it large or small should have to have future development plan. It is
a plain fact that Service activities are undertaken in a dynamic and turbulent environment.
Hence, to overcome or minimize the risks of uncertain future, service should devise effective
strategies that enable them to be successful in their operation. Likewise, the project center has
devised strategies to overcome the future risk of operation. The first strategy is diversification of
its activities to different other business forms. The second future development plan of the
project is expanding its branches in many other parts of the country.
2 Starting operation