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Social Media Analytics (1)

Social media analytics involves extracting insights from social media data to inform decision-making and improve engagement. Key steps include defining goals, selecting appropriate tools, tracking metrics, and regularly analyzing performance. Various industries benefit from social media, and adapting to digital trends is crucial for business success.

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16 views12 pages

Social Media Analytics (1)

Social media analytics involves extracting insights from social media data to inform decision-making and improve engagement. Key steps include defining goals, selecting appropriate tools, tracking metrics, and regularly analyzing performance. Various industries benefit from social media, and adapting to digital trends is crucial for business success.

Uploaded by

janani.meenumay
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Social Media Analytics

Social media analytics is the process of extracting valuable insights from social media data to
perform decision making.
Social media is about people! not about your business. Provide for the people, and the people will
provide for you. – Matt Goulart

“
How you can get started with social media
analytics:
• Define Your Goals: Identify what you want to achieve with your social media efforts, such as increasing brand
awareness, boosting engagement, or driving sales.
• Choose the Right Tools: Select social media analytics tools that fit your needs, such as Google Analytics,
Instagram Insights, and others.
• Track Key Metrics: Focus on essential metrics like engagement, reach, impressions, and conversions to measure
your performance effectively.
• Analyze Audience Insights: Review demographic and behavioral data to understand your audience better and
tailor your content accordingly.
• Monitor Competitors: Analyze your competitors’ social media performance to identify gaps and opportunities
for your own strategy.
• Create Regular Reports: Generate and review reports regularly to track progress, identify trends, and make
data-driven decisions.
• Adjust Your Strategy: Use insights from your analytics to tweak your content and strategy for better results and
continuous improvement.
Key Performance indicator(KPI)

 Engagement (likes , shares , comments)


 Reach (number of people who saw your content)
 Impressions (total number of times your content was displayed)
 Click-through rate(CTR) (Measure the effectiveness of links
Shared on social media)
 Follower growth
 Conversion Rate
Social Media platform
1.Facebook - A social networking website that allows users to connect with friends , family, and other people

2.Twitter - A microblogging platform that allow users to send and read short messages

3.Instagram - a photo and video sharing app that allow users to share pictures and videos

4.Linked in - A professional networking platform that allow users to connect


with other professional

5.Snapchat - A multimedia messaging app that allow users to send and receive photos and videos

6.YouTube - A video sharing platform that allows users to upload , share and view videos

7.WhatsApp - A messaging app that allows users to send and receive text, photo,and video

8.Quota - Online question answering portal


Tools for Social Media Analytics
• There are several powerful tools that can help you track and analyze social
media data:
• Google Analytics: Though traditionally used for website analytics, Google
Analytics also provides data on social traffic to your website. This can help you
understand the impact of your social media efforts on site visits and
conversions.
• Hootsuite: A popular social media management platform that offers analytics
features. You can track performance across multiple social platforms, schedule
posts, and generate detailed reports.
• Sprout Social: This tool provides in-depth social media analytics and reporting,
helping you track engagement, monitor brand mentions, and generate
customized reports.
• Facebook Insights: Facebook’s native analytics tool provides detailed data on
your posts, audience demographics, and engagement. It's a great tool for
Facebook pages.
• Twitter Analytics: This platform’s native analytics tool helps you monitor tweet
engagement, follower growth, and performance trends.
7 Industries That Benefit Most from Social Media
• Entertainment - YouTube's Partner Program allows creators to earn revenue
through ads, while Instagram Reels provides opportunities for branded content
partnerships
• Real Estate – real estate market has seen tremendous growth in recent years,
partly due to shifting consumer preferences.
• Retail - The retail industry has experienced rapid growth in e-commerce, with more
consumers shopping online than ever before.
• Education - Platforms like Zoom and Google Classroom have become essential tools
in delivering virtual education
• Restaurant - Influencers and food bloggers are often brought in to review
restaurants and promote special offers, helping to drive awareness
• Fashion - Virtual fashion shows, augmented reality (AR) try-ons, and digital fashion
items are becoming more popular, especially in younger demographics.
How Often Should a Business Post on Social Media?
• Each business has to define its specific goals and audience to determine how
frequently to post on social media. Also, the algorithms that govern each social
media site differ slightly in how they reward frequent posters or paid accounts.
Consistency and engagement with the target audience matter more than just the
number of posts. According to Hootsuite research, some ideal target ranges are:

• Pinterest: One post per week.


• X (formerly Twitter): Two to three posts per day; pay attention to hashtags.
• Instagram: Three to five posts per week, including stories, lives, reels, and posts.
• Meta (Facebook): One to two posts per day, including posts, lives, etc.
• TikTok: Three to five posts per week.
• LinkedIn: One to two posts per day.
Social media dashboard
Uses of Dashboard:
Helps you understand your Instagram account’s overall engagement. This
offers a more comprehensive Insights and the platform’s native analytics.

Important metrics and KPIs


 Follower count and target
Audience demographic data
 Total impressions and distribution based on days of the week
 Impressions, like, shares and comments for the last 30 days
 Followers reach rate: total reach of page followers during the last 30 days
Divided by the current total number of followers
Social media Goals and Benefits
Conclusion
As we can see, many industries are capitalizing on digital
platforms to expand their reach, improve customer engagement,
and increase revenue. From the entertainment sector where
creators are building income through Reels and YouTube, to the
retail industry embracing e-commerce, these trends are shaping
the future of business. Adapting to the digital transformation is
no longer optional—it’s essential for success.
Thank you

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