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The paper discusses the application of association rule mining in market basket analysis, focusing on the FP-Growth algorithm to analyze data collected from retailers and wholesalers. It highlights the algorithm's efficiency in mining frequent patterns without generating candidate sets, which is computationally intensive. The findings aim to optimize market strategies and predict future trends, aiding businesses in making informed decisions.

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4 views3 pages

5136

The paper discusses the application of association rule mining in market basket analysis, focusing on the FP-Growth algorithm to analyze data collected from retailers and wholesalers. It highlights the algorithm's efficiency in mining frequent patterns without generating candidate sets, which is computationally intensive. The findings aim to optimize market strategies and predict future trends, aiding businesses in making informed decisions.

Uploaded by

futikhat salsabila
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Market Basket Analysis using Association Rule Learning

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IJCA Proceedings on Recent Trends in Future


Prospective in Engineering and Management Technology

© 2016 by IJCA Journal

RTFEM 2016 - Number 2

Year of Publication: 2016

Authors:
Nidhi Maheshwari

Nikhilendra K. Pandey

Pankaj Agarwal

{bibtex}rtfem45136.bib{/bibtex}

Abstract

The proposed paper focusses on the basic concepts of association rule mining and the market
basket analysis of different items. In the current study, the market analysis would be done by
collecting the real, primary data directly from retailers and wholesalers. The efficiency of the
FP-Growth algorithm can be measured in terms of mining of the frequent pattern. Precisely, we
apply FP-Growth algorithm on the various data collected from different stores in order to trace

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Market Basket Analysis using Association Rule Learning

the various association rules comprising of a basket. One discrete advantage is that it avoids
the generation of candidate sets, which is computationally exhaustive. The results and
conclusions drawn can be used in optimizing the market. This will help in predicting future
trends and behaviours, allowing businesses to make knowledge-driven decisions.

Refer
ences

- Christian Borgelt, "An Implementation of the FP-growth Algorithm"


- Sotiris Kotsiantis, DimitrisKanellopoulos, "Association Rule Mining: A Recent
Overview", GESTS International Transactions on Computer Science and Engineering,
Vol. 32(1), 2006, pp. 71-82
- J. Han, H. Pei, and Y. Yin. Mining Frequent Patterns without Candidate Generation, In:
Proc. Conf. on the Management of Data (SIGMOD'00, Dallas, TX). ACM Press, New
York, NY, USA 2000
- https://en. wikipedia. org/wiki/Association_rule_learning
- Phani Prasad, MurlidherMourya, "A Study on Market Basket Analysis Using a Data
Mining Algorithm", International Journal of Emerging Technology and Advanced
Engineering, ISSN 2250-2459, ISO 9001:2008 Certified Journal, Vol. 3, Issue 6, June 2013
- Akansha Singh, K. K. Singh, Data Mining and Data Warehousing, India: Umesh
Publications, 2011-2012
- Harpreet Kaur, Kawaljeet Singh, "Market Basket Analysis of Sports Store using
Association Rules", International Journal of Recent Trends in Electrical & Electronics
Engg. , ISSN: 22316612, Dec. 2013
- Neesha Sharma, C. K. Verma, "Association Rule Mining: An Overview",
IJCSC, Volume 5, Number 1, March 2014, pp. 10-15, ISSN-0973-7391
- Trnka. , "Market Basket Analysis with Data Mining Methods", International
Conference on Networking and Information Technology (ICNIT), 2010
- W Yanthy, T. Sekiya, K. Yamaguchi, "Mining Interesting Rules by Association and
Classification Algorithms", FCST 09
- Cunningham, S. J. and Frank, E. , "Market Basket Analysis of Library Circulation
Data", International Conference on Neural Information Processing, Vol. 2, 1999
- Rastogi, R. and Kyuseok Shim, "Market Optimised Association Rules with
Categorical and Numerical Attributes", IEEE transactions on Knowledge and Data
Engineering, Vol. 14, 2002

Index Terms
Computer Science Information Sciences

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Market Basket Analysis using Association Rule Learning

Keywords
Market Basket Analysis Association Rule Mining Fp-tree Algorithm Frequent
Itemsets Support

Confidence

3/3

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