AWS Automotive

Attendee Guide

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Introduction
Our mission at AWS is to help the automotive industry navigate the
digital transformation journey into the software-defined vehicle era,
utilizing the power of the cloud to build the future faster, together.

This guide outlines the sessions that feature content that is specific to
automotive challenges, showcasing purpose-built services and
solutions that help accelerate innovation in vehicle software
development, vehicle-to-cloud connectivity, autonomous driving
development, and digital customer experience enrichment.

Whether you’re interested in a breakout session, chalk talk, builders’

session, or workshop, there’s something for everyone at re:Invent to
help you along your transformation journey. I hope you have an
insightful, engaging, and fun week at re:Invent 2024.
OzgurTohumcu
General Manager of Automotive &
In the meantime, keep an eye on the AWS Automotive blog and Manufacturing, Amazon Web Services
follow us on our LinkedIn page to stay up to date on all things
automotive at re:Invent.

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Schedule-at-a-Glance
(Subject to change)
Monday Tuesday Wednesday Thursday
December 2 December 3 December 4 December 5
4:00 pm – 7:00 pm: Expo Hall 8:30 am – 10:30 am: Matt Garman 8:30 am – 10:30 am: Keynote 8:30 am – 10:30 am: Dr.
Open – Welcome Reception Keynote Werner Vogels Keynote
10:00 am – 6:00 pm: Expo Hall
5:00 pm – 7:00 pm: AWS 10:00 am – 6:00 pm: Expo Hall open 10:00 am – 4:00 pm: Expo
Partner Award Gala open Hall open
10:00 am – 5:00 pm: Executive
7:30 pm – 9:00 pm: Keynote 10:00 am – 5:00 pm: Executive Summit 7:00 pm: re:Play
Summit 3:00 pm – 4:30 pm: Ruba
9:00 pm – 12:00 am: Partner Borno Partner Keynote
Appreciation Reception 12:30 pm: Women in Leadership
Luncheon (invite only)

6:00 pm: WWPS Hospitality

Reception

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AWS re:Invent is the most comprehensive event of the year that AWS hosts. It’s the
fastest way to learn about AWS and sharpen your skills. Our vibrant, inspiring cloud
community can’t wait to meet you.

Keynotes Innovation Talks

The most important cloud announcements of the year Gain valuable new perspectives on a range of cloud
happen at re:Invent. Be there for big news and product computing topics from visionary AWS leaders. Innovation
launches that will change the cloud landscape, and Talks are 60-minute discussions on everything from
then learn how to apply new innovations to your own analytics to security and automotive and industrial.
business.
Browse the full list of Innovation Talks and fill any holes in
Hear from top AWS leaders and from big-name your schedule. You may just find that “aha!” moment. You
customers who will share inspiring stories focusing on can get the most up-to-date schedule on the re:Invent
the AWS technologies that supported their successes. website.

Learn more Learn more

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Session types

BREAKOUT SESSIONS WORKSHOPS CHALK TALKS BUILDERS’ SESSIONS

AWS re:Invent breakout sessions are lecture- Workshops are two-hour hands-on sessions Chalk talks are a highly interactive content These are 60-minute small group sessions with
style and one hour long. These sessions take where you work in teams to solve problems format with a small audience. Each begins up to six attendees and one AWS expert per
place across the re:Invent campus and cover using AWS services. Workshops organize with a short lecture delivered by an AWS table, who is there to answer questions and
all topics at all levels (200–400). For our attendees into small groups and provide expert (10–15 minutes) followed by a Q&A provide guidance. It’s just you, your laptop,
virtual attendees, breakout sessions will be scenarios to encourage interaction, giving session with the audience (45–50 minutes). and the AWS expert.
available as on-demand video. you the opportunity to learn from and
teach each other.

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Learning & Networking Opportunities

There are many additional opportunities across the re:Invent campus to meet new people and learn skills
along the way.

EXPO GAMIFIED LEARNING RE:PLAY

Learn from AWS experts and partners. The Expo at Level up your AWS skills by joining our fun, If you still have gas in the tank after a long week of
The Venetian will host the AWS Village, AWS Industry interactive learning events. We’re offering learning, it’s party time. Our 12th annual re:Play party
Zone, AWS Partner Network booth, AWS Marketplace gamified learning opportunities at re:Invent: AWS with live music, games, food and more.
booth, Builders’ Fair, Developer Lounge, demo GameDay, Boot Camps, and PeerTalk, where you
theaters, Startup Central, and sponsor booths. Come can win prizes and compete to top the
by and see all that the Expo has to offer! leaderboard.

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Recommendations
Personalized recommendations for automotive companies at re:Invent 2024

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BREAKOUT SESSIONS

AUT201 AUT202 AUT205 AUT307

Toyota's Gen AI drives Honda’s EV charging Using machine learning to Transforming AV/ADAS
innovation, boosts experience with Amazon enhance the online car- development at Continental
productivity, and enhances Bedrock and AWS IoT Core shopping experience with generative AI
operational efficiency
Discover how Toyota uses AI to capture and Join this session to learn how Honda worked Join this session to learn how CarGurus uses Autonomous vehicle (AV) and advanced
transfer critical institutional knowledge from with AWS to redefine the in-vehicle EV AWS machine learning services and driver-assistance systems (ADAS)
retiring employees, reduce mean time to charging experience. By combining data from streaming analytics to enhance the digital development requires a data-driven process
repair for production line equipment and its connected vehicle platform, external data customer experience in the online car- that relies on hundreds of petabytes of drive
reduce battery scrappage. Additionally, the sources, and layering in generative AI, Honda shopping process. CarGurus has undertaken a data and complex tool chains. Join this
session will highlight Toyota’s innovative delivers a personalized, connected, and journey to build its machine learning (ML) breakout session to learn how Continental
approach to accelerating mainframe intelligent charging solution that caters to platform on AWS. Learn how CarGurus and AWS are collaborating to accelerate the
modernization using generative AI, reducing the evolving needs of EV owners. At the core applies ML and real-time analytics to power AV/ADAS development process in the cloud.
migration timelines by up to 50% while of this experience is Honda’s use of Amazon its online marketplace, including pricing This session outlines how AWS can help
introducing new business capabilities Bedrock, providing drivers with personalized insights and personalized vehicle offload undifferentiated heavy lifting, such
charging recommendations and route recommendations. as streamlining data management and
guidance by factoring in battery health data, simplifying tool chain integration.
driving patterns, and available charging
stations.

Learn more Learn more Learn more Learn more

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BREAKOUT SESSIONS

AUT311 AUT318 AIM236-S PRO201

How Ford unlocked real-time How Rivian accelerated Reimagining Toyota’s BMW speeds car
insights using Apache ADAS development on supply chain with AI on development with a new app
Iceberg on AWS AWS AWS for defect ticket routing

In the era of connected vehicles, it’s crucial This session covers how Rivian built an end- Businesses that adopt digital-first The development and production of cars
for automakers to use real-time, data-driven to-end pipeline for developing, simulating, operations by combining AI, analytics, and progressively becomes more software driven
insights to enhance customer experiences and releasing new advanced driver- data can drive competitive advantage and as the number of sensors and other digital
and drive operational efficiencies. This assistance system (ADAS) features using AWS growth. In this session, learn how leading components increases. BMW faces the
session explores Ford’s collaboration with cloud services and partner solutions. It organizations such as Toyota are using challenge of routing and resolving tickets
AWS to develop the Event Store, a key explores Rivian's approach, from data IBM’s consulting expertise and AI during the testing and development phases
component of Ford’s Transportation Mobility ingestion to perception model training, capabilities to reinvent their supply chain of designing a new car platform. With over
Cloud (TMC). This platform processes 4 TB of simulation, and edge deployment, and drive better customer engagement. In 140 software teams across many areas, BMW
real-time data daily from over 20 million highlighting the AWS services it leveraged. addition, hear from experts on the key now leverages a generative AI large language
vehicles, allowing insights around OTA Gain insights into best practices and learn drivers of effective and trusted generative model (LLM) that provides recommendations
updates, vehicle command and control, and about the AWS services that Rivian employed AI. on the next best action, augmenting the
telemetry. to help accelerate and scale new ADAS previously manual process and considering
feature development. more data for correct team routing.

Learn more Learn more Learn more Learn more

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BREAKOUT SESSIONS

AIM358 COP210-S MFG207 IOT321

Mapbox’s in-vehicle AI Discover how Hyundai Volkswagen’s platform Toyota's connected

assistant: Customized drives user adoption in strategy enables platform transformation
models for safer driving connected car services production performance & with AWS IoT Core and
quality MQTT
Getting assistance while driving is difficult. Since entering the connected car service Quality is critical for automotive Join this session to discover how Toyota
Drivers should keep their eyes on the road market in 2003, Hyundai Motor Group and manufacturing through all production steps. modernized their connected vehicle platform
and not be distracted by phones or UIs. To subsidiary Hyundai AutoEver have provided In this session, learn how Volkswagen using AWS IoT Core and MQTT 5 to deliver
address this challenge, Mapbox is developing enhanced human interaction with their changed from a manual to an automatic, innovative experiences and applications to
an in-vehicle AI assistant offering real-time, vehicles through operating systems, machine learning–based quality inspection customers. Learn how Toyota used AWS
intelligent conversational support to drivers. customer applications, and infotainment. By approach, including label inspection, managed services to enable secure, scalable,
Working with model customization leveraging custom Amazon EC2 instances assembly checks, and crack detection. Hear bidirectional communication between
specialists from the AWS Generative AI using Intel Xeon processors and Intel the details about their scalable and vehicles and the cloud. Also explore how you
Innovation Center and using fine-tuning Accelerators in their application sustainable implementation of more than can use AWS IoT for advanced vehicle data
features in Amazon Bedrock, Mapbox is development, they've achieved a 25% 100 use cases, explore how Volkswagen’s collection that can help you unlock the full
customizing Amazon Titan Text Premier to increase in performance. Join this session as Digital Production Platform has evolved over potential of your connected vehicle data,
enable multilingual interactions, seamless Hyundai and AutoEver share their journey in the past five years, and get a glimpse of their enabling remote vehicle controls, real-time
device transitions, and access to live data launching the service. future vision data processing, and insights for fleet
sources. management and EV battery optimization.

Learn more Learn more Learn more Learn more

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CHALK TALKS AUT308 AUT309

Deploying automotive Securing generative AI in

workloads on the AWS and automotive: The Security
China partitions Scoping Matrix
AUT306
This chalk talk outlines how automotive companies
As generative AI ignites innovation across a wide
Customize small language can migrate cloud-native development platforms
from the AWS partition to the AWS China partition, array of automotive use cases, it is essential to
models for automotive referencing the successful migration of BMW’s prioritize security. This chalk talk reviews the
autonomous driving (AD) platform as an example. his Generative AI Security Scoping Matrix, which is
applications talk outlines the technical and organizational designed to provide a mental model for the five
challenges that can be expected, as well as the tools types of generative AI solution patterns in
In this chalk-talk, attendees learn how to build and
to simplify the process. automotive and the unique security considerations
deploy domain-specific small language models
for specific example applications.
(SLMs) for automotive use-cases. Explore how
Amazon SageMaker can be used to fine-tune an Learn more Learn more
SLM using industry terminology, and how the SLM AUT310 MKT308
can be scaled using Amazon Bedrock. Dive deeper
with specific use-case examples, including code End-to-end acceleration of vehicle DevOps approach for
interrogation and generation on internal code base
and Reinforcement Learning with Human software development software-defined
Feedback (RLHF) for in-vehicle voice assistant
applications. The vehicle software development lifecycle is more
everything with AWS
than just writing lines of code. Months are spent in Marketplace
Learn more requirements engineering, code development and unit
testing, and software validation. In this chalk talk, This chalk talk shows how AWS Marketplace
experts dive into each of these areas, showcasing how is enabling the software-defined
AWS can help accelerate the process with generative transformation for vehicles, medical devices,
AI for interactive requirements development, code and manufacturers.
generation, and test-case generation. Learn more

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Learn more
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CHALK TALKS MFG311 IOT319

Engineer and develop Modernize your connected

innovative products faster vehicle platform with new AWS
with generative AI IoT features
MFG309
In this session, learn how generative AI can be used
A connected vehicle platform is critical for
Use generative AI to in product engineering and development, from
delivering innovative features like remote start
responding to a Request for Proposal (RFP) to
transform product R&D docs generating new concepts and developing digital
from a mobile app, electric vehicle battery range
estimation, and video streaming for enhanced
threads. Watch how to extract the key functional,
into MBSE models technical, compliance, and user experience
vehicle security. Join this chalk talk to learn about
the newest capabilities from AWS IoT FleetWise,
This session will dive deep and conduct a live requirements from multiple document types
AWS IoT Core, and Amazon Kinesis Video
demo of Amazon Bedrock. Learn how to use including 2D technical drawings.
Streams that can help you modernize your
Amazon Bedrock to transform product R&D Learn more connected vehicle platforms and drive
documentation into actionable model-based
innovation. Walk through how to build for key
systems engineering (MBSE) models to effectively IOT311 use cases using features and methods that
migrate from document-based engineering to the
optimize for secure connectivity, low latency, cost
MBSE in SysML format. Seamless migration: Safely efficiency.

Learn more transitioning large IoT fleets to AWS Learn more

Learn essential techniques to seamlessly migrate to

AWS IoT Core without perceptible impact, minimizing
error surfaces and enabling quick rollbacks in case of
failures. Leave this talk with expert-level guidance on
how to safely and efficiently migrate to the cloud,
empowering your IoT infrastructure for the future.

Learn more

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BUILDERS’ SESSION BUILDERS’ SESSION

AUT303 AUT304

AI-powered vehicle diagnostics and Build a vehicle insights assistant

root cause identification with AWS IoT and Amazon Q
Join this hands-on session to build a generative In this interactive session, use AWS IoT to ingest vehicle
AI–powered vehicle diagnostics and data and then use Amazon Q to build a conversational
troubleshooting application. Use the Generative generative AI–powered assistant that helps analyze the
AI Application Builder (GAAB) on AWS with data using natural language queries and responses. Ask
Amazon Bedrock Guardrails to analyze vehicle questions about the data like “Which vehicles have a low
issues, diagnostic data (DTCs, CAN bus data), battery charge?” or “What are average vehicle speeds in
and sensor readings. Explore how to configure the morning versus evening?” Learn how you can use
and deploy generative AI applications with Amazon Q to explore advanced querying and analysis
Retrieval Augmented Generation (RAG) to query capabilities like filtering, aggregations, and anomaly
repair manuals and historical records, use detection, and discover how Amazon Q can help you fine-
vehicle symptoms or DTCs to generate root tune your data collection campaigns or maintenance
cause analyses and recommended repairs, and schedules based on collected data. You must bring your
build a workflow using Amazon Bedrock Agents laptop to participate.
for multistep automotive diagnostic tasks.

Learn more Learn more

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WORKSHOP WORKSHOP
AUT305 AUT302

Accelerate software development Build, run & scale multi-

with Amazon Bedrock and Amazon Q container AV/ADAS simulations
with AWS Batch
Join this workshop to learn how to increase developer
In this hands-on workshop, learn how to use AWS Batch
efficiency and streamline software-defined vehicle function
to run your AV/ADAS simulations as logical independent
test case creation using generative AI features within the
containers, in parallel, at scale. Build a CARLA simulation
virtual engineering workbench. Discover how test and
in an Amazon ECS/Amazon EC2 compute environment
validation engineers can drastically reduce the time needed
using separate containers for the simulation and
to create meaningful test cases using Amazon Bedrock.
autonomy stacks. Run multiple scenarios, upload the
Then, explore how Amazon Q can help developers to quickly
results to Amazon S3, and view them in a dashboard
find the information they need from distributed and
disparate internal knowledge management and
documentation systems like Confluence, JIRA, and RTC. You
must bring your laptop to participate.

Learn more Learn more

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LIGHTING TALK
AUT319

Learnings from BMW's global

software development platform on
AWS
The BMW Group has established a global, award-winning
software development platform within its automotive
organization named the BMW Software Factory. After
transitioning to AWS, BMW has scaled it to run over 165,000
CI/CD builds daily, with up to 5,500 instances dynamically
provisioned in parallel. With 12,000+ developers, it became
essential to focus on the resilience and efficient utilization of
FinOps. In this session, learn about the fundamental
architecture and design choices that enabled this resilient
platform, and dive into the FinOps strategies BMW
employed to drive cost optimizations, improve developer
productivity, and accelerate its time to market.

Learn more

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ADDITIONAL AUTOMOTIVE SESSIONS

BREAKOUT SESSIONS BUILDER’s SESSIONS

• BIZ212 - Elevate your contact center
• IOT306 - Demystify AWS IoT Core for LoRaWAN
performance with AI powered analytics

• AIM107-s - Enhancing shop floor efficiency with • IOT307- Deploy LLMs at the edge with AWS IoT
AI-driven resolutions
• MFG303 - Build a generative AI–powered shop floor
• IOT205 - Beyond connectivity: Transforming assistant
businesses with intelligent IoT
• MFG304 - Build a unified namespace and connect
• ARC326- Chaos engineering: A proactive factories at scale
approach to system resilience

• OPN405- Elevating the developer experience

with Backstage on AWS

• AMZ201 - ML infrastructure at Zoox that powers

autonomous driving of robotaxis

• PRO202- IVECO Group and AWS: A story of

continuous innovation
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ADDITIONAL AUTOMOTIVE SESSIONS

CHALK TAKS WORKSHOPS

• CMP412 - High performance computing is a • MFG305- Building a smart factory with Amazon
capacity challenge. We have solutions. Q Business

• CMP406 - Making HPC and other R&D workloads • IOT314 - Minimize downtime with plug-and-
accessible beyond the AWS console play anomaly detection for industrial
• CMP403 -Scalable and cost-effective ML training
• IOT313 - Build a generative AI industrial
on Amazon EKS with AWS Batch
diagnosis & troubleshooting assistant
• IOT320 - IoT architecture cost optimization &
explainability via Generative BI • ENU304 - Predictive maintenance with
generative AI and agentic workflows
• IOT310 – Scaling industrial transformation with the AWS
Digital Twin Framework
• HYB305 - Cutting-edge AI: Real-time anomaly
detection and forecasting

• IOT317 - Vehicle telematics and driver

monitoring with AWS IoT and AI/ML

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Tracks by role
Use the suggested tracks created by role to plan your week at re:Invent.

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Engineering Roles – Session Track

BREAKOUT SESSIONS CHALK TALKS
• AUT201 – Streamlining vehicle owner’s manual • AUT308 - Deploying automotive workloads on the
development with generative AI AWS and China partitions

• AUT202 – Honda’s EV charging experience with • AUT306 - Customize small language models for
Amazon Bedrock and AWS IoT Core automotive applications

• AUT205 - Using machine learning to enhance the • AUT310 - End-to-end acceleration of vehicle
online car-shopping experience software development

• AUT307 - Transforming AV/ADAS development at • AUT309 - Securing generative AI in automotive:

Continental with generative AI The Security Scoping Matrix

• AUT311 – How Ford unlocked real-time insights

WORKSHOP & BUILDER’S SESSIONS
using Apache Iceberg on AWS
• AUT305 - Accelerate software development with
• AIM216 - Using machine learning to enhance the Amazon Bedrock and Amazon Q
online car-shopping experience
• AUT303 - AI-powered vehicle diagnostics and root
• AUT318 - How Rivian accelerated ADAS cause identification
development on AWS
• AUT304 - Build a vehicle insights assistant with
AWS IoT and Amazon Q

• AUT302 - Build, run & scale multi-container

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AV/ADAS simulations with AWS Batch
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Solution/System Architect roles – Session Track

BREAKOUT SESSIONS CHALK TALKS
• AUT307 – Transforming AV/ADAS development at • AUT306 - Customize small language models for
Continental with generative AI automotive applications

• AUT201 – Streamlining vehicle owner’s manual • AUT308 - Deploying automotive workloads on the
development with generative AI AWS and China partitions

• AUT202 – Honda’s EV charging experience with • AUT309 - Securing generative AI in automotive:

Amazon Bedrock and AWS IoT Core The Security Scoping Matrix

• AUT311 – How Ford unlocked real-time insights

using Apache Iceberg on AWS
WORKSHOP & BUILDER’S SESSIONS
• AIM 358 - Mapbox’s in-vehicle AI assistant:
Customized models for safer driving
WORKSHOP & BUILDER’S SESSIONS • MFG305- Building a smart factory with Amazon Q Business

• MFG301 - Connect machines and map industrial

data at scale using generative AI

• MFG201 - Generate actionable operational insights

with a digital twin

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VISIT US IN THE EXPO

AUTOMOTIVE INTERACTIVE DEMOS
AWS FOR INDUSTRIES PAVILION, BOOTH 580

• Check out our new Lexus GX vehicle display and learn

how Toyota is developing AI-driven digital experiences

• See how generative AI is accelerating vehicle software

development and validation and watch your updates in
action on smart cockpit hardware

• Discover a more efficient way to search for scenes using

generative AI for AV/ADAS development

• Step into the driver’s seat of our automotive cockpit,

drive through a virtual cityscape, and get driving
insights using generative AI

• See how generative AI can help call center agents find

answers to customer questions more easily AWS for Industries Pavilion
Hours
• Explore a smart central management solution for EV Monday, December 2: 4:00 pm -7:00 pm
chargers that that optimizes operations Tuesday, December 3: 10:00am-6:00pm
Wednesday, December 4: 10:00am-6:00pm
Thursday, December 5: 10:00am-4:00pm
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Useful resources
Stay up to date with the app and keep your checklist squared away for re:Invent.

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Your re:Invent checklist

Register for re:Invent, book your hotel, book your Familiarize yourself with sponsors in the Expo,
travel reservations, upload your badge photo along with the Expo map

Visit the re:Invent website to stay up to date on If you’re attending with a team, connect with your
announcements colleagues to plan how to maximize the learnings
Pro tip: Don’t forget to find time to reconvene with your
Add all keynotes to your agenda team and debrief on everyone’s experiences
Pro tip: This is where you’ll catch the biggest AWS launches
Follow AWS for Automotive on LinkedIn
Add your favorite Leadership sessions to your agenda

Get ready for reserved seating: favorite the learning

sessions of interest to you

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