PORTFOLIO

INSIGHTS ON INTERCULTURAL DAY EVENT

JANA ORTA ARMENGOL

INTERCULTURAL PLAYGROUND

CORINE ZAAL

20/01/25
TABLE OF CONTENTS

1. Introduction………………………………………………………………………………..……..3

2. Project Plan………….…………………………………………………………………….……..4

3. STARRT Method Reflection…..…………………………………………………………….….29

4. Conclusions……………………………………………………………………………….…….41

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 INTRODUCTION .1

When I rst signed up for the project, I was both excited and a little nervous. I knew I wanted to
take on a leadership role because I’ve always loved organizing, guiding people, and bringing
creative ideas to life. So, when the time came to choose roles in class, I wrote down that I wanted to
be the Project Leader for the Marketing Team. To my surprise and excitement, my classmates
agreed, and that’s how my journey as a team leader began.

At rst, I was thrilled to dive in and start working on something I was passionate about, but I
quickly realized this role came with a lot of responsibility. Leading a team meant more than just
sharing ideas—it was about guiding everyone through challenges, collaborating with other teams,
and making sure all our plans came together seamlessly. I didn’t know it then, but this experience
would push me out of my comfort zone and teach me lessons I never saw coming. Looking back, I
can see how much I grew from the ups and downs of this project, and I’m excited to share how it all
unfolded.

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PROJECT PLAN .2

INTRODUCTION .2.1

Intercultural Day, is an event scheduled to take place at NHL Stenden University of Applied
Sciences, located in Rengerslaan 8, on the 8TH of January 2025. From 11:00 till 15:00. The
Academy of Media Commence and Entrepreneurship has requested IIC minor to conceptualize and
organize this upcoming event, hence a project plan will be outlined for this purpose in the following
initiative report. IIC minor team will aim to create a memorable and demonstrative experience
related to the topic for all visitors and participants of the event.

Most important outcomes of the Intercultural Day event will be to foster cultural awareness/
exploration, understanding, and unity among participants by celebrating diversity and encouraging
interactions across different cultures. This promotes inclusivity and a sense of global community.

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 PROJECT CONTENT .2.2

Intrinsic points:

2.2.1. Project mission

The event’s mission is to create a series of activities that will bring an intercultural exchange
between the students and staff of NHL Stenden. With this project we are aiming to create a space
for the international community of NHL Stenden where they can safely share their experiences and
discover new information about others. Through engaging in cultural activities, participants will
celebrate the cultural diversity and create memorable and educational experiences.

2.2.2. Project image

The image of this project is set to be fun but educational. By taking part in entertaining activities,
the event is a safe place for anyone to become involved in intercultural exchange.

2.2.3. Target groups

The main target group the event is aimed at are the students of NHL Stenden, the Academy of
Media Communications and Entrepreneurship and guests. The group’s characteristics we notice are
young people (age group set in between 18 years old to late 20’s) that are open-minded, interested
in diversity, global awareness, motivated and driven by passion. At the same time, they are time-
conscious, so they respect their time and prefer convenient solutions.

2.2.4. Objectives

This target group’s objectives are exchanging experiences, discovering new cultures,
communication and new perspectives. By the end of the event, participants will leave with new
knowledge, a better understanding of the culture and possibly newfound friends.

2.2.5. Side effects

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Possible positive side effects of this project would be increased interest in cultural dialogue and
intercultural exchanges as well as increased awareness on the importance of these topics and high
participant engagement. Nevertheless, there could also be some negative effects considering the
event, like intercultural conflicts brought by the topics touched during the event and low
engagement.

2.2.6. Summary

To sum up, this project aims to bring international-related activities to the students of NHL Stenden
in hopes of creating a shared space for cultural exchange, conversation and connections.

BASIC CONCEPT/ IDEA .2.3

In this chapter, 8 activities for International Day will be highlighted. These activities include both
high- and low-involvement options, making them inclusive and accessible to all participants. The
chapter outlines the objectives of each activity, their added value for the intercultural day, whether
the duration is short or long, the emotional benefits they offer, the presenters responsible for them,
and the resources required for implementation.

2.3.1. Historical Inventions

Detailed description of the activity:

In the activity called "Historical Inventions," each participating country will present an unique
invention that changed the course of history, with a focus on the country of origin. This event aims
to provide attendees with a deeper understanding of how innovation transcends borders and how
different cultures have contributed to the modern world.

The activity will involve each country presenting a significant historical invention that originated
within its borders. Participants will have the opportunity to learn about the invention's cultural
significance, how it transformed societies, and the lasting impact it has had on the modern world.

Added Value for International Day:

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The activity provides significant added value to International Day by:

- Promoting Cultural Exchange: it highlights how each culture has contributed to global
progress, fostering understanding and respect among diverse groups;

- Educational Impact: attendees will learn about groundbreaking inventions that shaped the
modern world, increasing their knowledge of history, science, and global
interconnectedness;

- Celebrating Diversity: By focusing on historical inventions from around the world, the
event underscores the importance of diversity in the global development of knowledge and
technology.

Duration of the activity:

The activity will last as long as the representatives in charge of explaining the various inventions
take.

Emotional benefits of the activity:

The activity offers several emotional benefits:

- Inspiration and Awe: participants will feel inspired as they learn about groundbreaking
innovations that have changed the world, fostering a sense of awe for human ingenuity;

- Cultural Appreciation: the event will evoke a deeper appreciation for different cultures and
their contributions to the world, creating an emotional connection to global history;

- Empowerment: by learning about the power of innovation, participants may feel

empowered to contribute their own ideas or inventions that could impact the future;

- Sense of Belonging: the collaborative nature of the event encourages participants to

interact with people from diverse backgrounds, creating a sense of community and shared
purpose.

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2.3.2. Movie Exhibition

Detailed description of the activity:

In this activity, there will be a stand in which there will be projected many famous scenes and
highlights taken from movies of various nationalities. The activity aims to spread and share the love
and the culture of the cinema, also with debates and chats that the people will have after every
scene, talking about what they saw and if they liked it or not. The movies will be projected on a
screen or with a projector. We will probably use a YouTube playlist to keep all the highlights
together and let the people see them without any interruption.

Added value for the intercultural day:

Cultural Exchange: By showcasing films from various countries, the event fosters
understanding and appreciation of different cultures, customs, and traditions.

Global Perspective: It offers diverse narratives that reflect global issues, helping attendees
see the world through different lenses.

Artistic Enrichment: International cinema introduces a variety of film styles, techniques, and
storytelling methods that enrich the artistic experience of the audience.

Diversity and Inclusion: The event highlights the importance of diversity in the arts,
encouraging inclusion and representation of marginalized voices.

Duration of the activity:

The activity will probably last from 11:00-13:45 because that is the time available in the
auditorium. When the YouTube playlist ends it will restart again for the new guests, but we will try
to make it as long as possible, so that it will be very difficult to see the same scene more than once.

Emotional benefits:

Cultural Enrichment: Participants can experience diverse cultures and perspectives through
films, fostering empathy and a deeper understanding of the world. 5

Inspiration and Creativity: Watching international films can spark creativity and motivate
individuals to think outside the box, encouraging innovation and fresh ideas.

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 Sense of Connection: International cinema often portrays universal human experiences,
helping people feel more connected despite cultural differences, fostering a sense of global
community.

Emotional Growth: Engaging with stories from different countries can evoke a wide range
of emotions, from joy to sadness, helping people reflect on their own feelings and grow
emotionally.

2.3.3. Hello Board

Detailed description of the activity:

Attach a large piece of paper to a flipboard and have visitors write “Hello” in their native language.
Participants are encouraged to decorate it creatively using colored pens of various colors.

Added value for the international day:

This activity is perfect for the purpose of respecting and celebrating various languages and cultures.
It provides visitors with an opportunity to learn greetings from other cultures and promote
multicultural communication and exchange. It also creates a warm and inclusive atmosphere at the
event venue as it is easy for all participants to participate.

Duration of the activity:

This activity can be carried out throughout the entire event, and continues until the wall is filled.

Emotional benefits:

Participants feel a sense of belonging by sharing their own language, and experience multicultural
values by reading other people’s languages and messages. This activity also provides a sense of
connection through a common theme, creating a warm atmosphere.

2.3.4. Song language trivia

A detailed explanation of “song trivia” :

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Song trivia is an activity in which participants try to guess which language the playing song is. In
order to make it easier to guess, traditional songs with traditional instruments must be chosen by the
operators. Well-known songs can also be chosen. At least 5 songs per country are needed to prevent
repetition. If participants guess the language right, they will get snacks (might be famous snacks
from several countries) as prizes.

The added value of “song trivia” :

Cultural education: Through this activity, participants can learn about new cultures,
languages, music styles, or even facts. 6

Diversity: With all the different cultures each song represents, participants can find
themselves interacting with various backgrounds, identities, and experiences.

Relatability: Similar to diversity, participants may also find a piece of their cultures in the
presented songs if they are international, making this activity a relatable one.

Duration of the activity

Playing only 15 -20 seconds of a song would be enough. There are 15 countries in the class. If we
were to play the 5 songs per country twice, that would make around 37 minutes minimum.

Emotional benefits:

Song trivia can help people engage with other cultures, give them a feeling of bonding through
songs, and create a fun and enjoyable environment in general.

2.3.5. Passport Bingo

Detailed description of this activity:

The goal of this activity is to give students the chance to explore global culture, interact with peers
with different backgrounds and earn rewards as they “travel” around the world by collecting stamps
from various countries.

The Passport Bingo is a dynamic and engaging activity designed for International Students Day.
Participants are given a specially designed passport card which includes spaces to collect stamps
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from individuals representing different countries. Each stamp represents a different culture, and
students must meet and engage with other students from a variety of cultural backgrounds to earn
the stamps.

Once students collect stamps from all the available countries they can return their passport card to a
designated booth to redeem a prize, such as a cultural snack, drink, or small souvenir.

Added value to the intercultural day:

Encourages meaningful interactions and learning between students, fostering appreciation for
diversity and inclusion. Creates opportunities for international and local students to connect,
reducing isolation and promoting friendships. Through these interactions, students learn fascinating
cultural facts and practices.

Duration of the activity:

The duration of the activity depends on the student. It could last 3 minutes to 30. This depends on
how much time the student will be engaged with the various international students.

Emotional benefits:

The gamified aspect of collecting stamps adds a sense of adventure and accomplishment.
Encourages international students to feel seen and celebrated as cultural ambassadors. They will
Discover new traditions and sparks curiosity and joy. Builds personal connections through one-on-
one or small group conversations.

2.3.6. Dance Workshop

Detailed description of the activity:

This workshop will consist of teaching typical dances from another country, in this case Spain and
their famous sevillanas. This class aims to give an interactive experience with traditions from
another country by teaching the steps and the history so they can learn about one of the biggest
parties in Spain as well as have fun.

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The activity will involve a teacher (and possibly an assistant) that's going to explain a little of the
history of sevillanas as well as where the dance is used in the present. Participants will have the
opportunity to learn the first part of this traditional dance and end the class by giving it a try.

Added Value for International Day:

The activity provides added value to the International Day by:

Educational Impact: the attendees will learn the customs and history of another country.

Connecting through movement: Dance is an international language and it will give

participants a shared experience in which to connect with the music and remember the day.

Fun and inclusivity: The sevillanas are a happy dance that could be danced in pairs or alone.
It could bring the group together and make them have fun.

Duration of the activity:

The activity will last as long as 45 minutes and it can be repeated during different sessions in a day.

Emotional benefits of the activity:

The activity offers several emotional benefits:

The feeling of connection: through the workshop the participants can enjoy the feeling of
connection provided by music and dance.

Relaxed ambiance: since it's a physical activity it helps to clean the participant's head and
loosen up the ambiance, as well as provide a topic of conversation to attendants.

Cultural Appreciation: the workshop can show people how different the music, dances and
traditions can be in another country but also how enjoyable they can be.

Fun and memorable experience: instead of giving physical memorabilia to remember the
international day, the workshop provides them with a unique and fun experience that they
are bound to remember for a while.

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2.3.7. Wall of countries

Description of the activity:

This activity involves placing a pin or dot on the map of the country you come from so that at the
end of the event, the map will reflect the cultural diversity that has been present throughout the day.
This reinforces the event's central concept of internationalism.

Added Value for International Day:

This short activity has the added value of fostering cultural diversity since at the end of the day it
will collect the international reach that the event has had. It also serves to break the ice when
interacting with other participants. Being a map, it is something visually attractive that can also
serve as a memory of the event.

Emotional benefits:

The emotional benefits of the map are:

Fosters cohesion: it creates a union among the participants by being all in the same map.

Breaks down both social and cultural barriers as it is a collaborative activity with a common
space.

Inclusive and welcoming message, making everyone feel valued in the environment.

Sense of belonging: By marking their place of origin, each person feels part of a larger
whole and connects with others who share their heritage.

2.3.8. Guess the nationalities

Description of the Activity:

Participants are invited to guess the total number of nationalities represented at NHL Stenden.
Guesses can be submitted at a booth or via a QR code. At the end of the day, the Social Media Team
will announce the correct number and the winner on Instagram. The participant with the closest
guess will win an NHL Stenden hoodie.

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Added Value of the activity:

This activity celebrates NHL Stenden’s cultural diversity and encourages participants to reflect on
the inclusivity and multiculturalism within the university.

Duration of the activity:

The activity is quick for participants (a few minutes to guess) and runs throughout the day.

Emotional Benefits:

Promotes curiosity and interest in cultural diversity.

Fosters pride in being part of a global community.

Builds excitement and anticipation for the announcement.

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 PROJECT APPROACH .2.4

To ensure the International day is a well-organized and successful event, a clear and structured
project approach has been developed. This approach explains the role of students from the students
that will organize this event, dividing them into five distinct teams, each with specific
responsibilities. The structure promotes inclusivity, collaboration, and efficiency.

The students are divided into five functional teams: Marketing communication, social media,
facilities, hospitality, and program. Each team is led by a designated team leader, who also forms
part of the project leadership team. This sixth group, the project leaders, ensures coordination and
oversight of all designated activities.

The marketing communication Team is responsible for all non-social media promotional efforts to
ensures the event attracts the target audience. The key responsibilities are:

• Designing and distributing posters and flyers.

Furthermore the social media team will complete the marketing communication part that focuses on
social media content creation. Their tasks include:

• Designing and scheduling posts on Instagram, Facebook, and LinkedIn

• Creating photos and videos and post activities on of the event on the day itself

• Engaging with online audience

The Facilities Team ensures the logistical and physical setup of the event. This group will be
responsible for:

• Arranging necessary equipment such as tables, chairs, audio-visual tools, and decorations.

• Overseeing clean-up and materials return if they where borrowed.

Next is the hospitality team that plays a key role in welcoming and engaging with the students that
attend. Their duties include:

• Greeting and assisting students

• Answering questions and directing attendees to activities

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The program team is tasked with managing the content and activities for the International day. They
are responsible for:

• Designing the activities

• Ensuring all activities are well-organized and accessible for participants

Lastly the project Leadership Team will acts as the central oversight body, with the five leaders
from each group. They will :

• Overseeing the overall progress of the event

• Facilitating communication and resolving conflicts between teams

• Monitoring timelines and make sure that everyone understands what their designated task is
going to be.

The advantage of this approach is that there is a structured participation process, where everyone is
aware of their roles and responsibilities, where the work load is divided as equally as possible.
Additionally, the international composition of the teams creates a diverse and inclusive atmosphere.
This setup also provides a cultural learning experience. The oversight by the leadership group helps
resolves potential conflicts, maintains alignments with the project mission, and keeps the timeline
on track.

MARKETING AND COMMUNICATION STRATEGY .2.5

Goals:

1. Raise awareness: Ensure maximum visibility among NHL students and staff
2. Create excitement: Engage people to emotionally connect before, during and after the event
3. Ensure attendance: Persuade people to be involved in the planned activities

What are our key strategies?

1. PRE-EVENT strategy (awareness):

1.1. Social Media Campaign (Instagram mainly):
1.1.1.Save-The-Date post emphasizing the date, time and location of the event
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 1.1.2.Teaser: fun, short reels showing hints of the activities
1.1.3.Pause during the Christmas holidays to avoid audience burnout
1.1.4.Detailed posts with the event schedule
1.1.5.Reminders: countdown stories that ‘hype’ the audience on ‘What to expect’
1.2. Offline strategy:
1.2.1.Posters will be distributed at campus hotspots (cafeteria, canteen, library...) and
popular near places like Student Stay
1.2.2.Flyers will be distributed at the campus information spots such as the student office
and the information desk.
1.2.3.Face-to-face interactions: spread the word in the entrance of NHL.

2. EVENT-DAY strategy (excitement):

2.1. Social Media Activations:
2.1.1.Live Updates: stories showcasing activities such as the Wall of Countries or the Song
Trivia.
2.1.2.Reels: Quick Reels showing participant’s enjoyment of the event and their reactions
2.1.3.Hashtags: promote hashtags like #InterculturalDay2025 and encourage people to tag
the event
2.2. Interactive engagement:
2.2.1.Post questions about cultural trivia on Instagram during the event
2.3. Feedback:
2.3.1.QR codes for quick surveys strategically placed at exit points

3. POST-EVENT strategy:
3.1. Summary Reels highlighting the event’s key moments and special quotes
3.2. Thank you: Post appreciating all the participation and help from volunteers and organizers
3.3. Overall evaluation: analyze the feedback survey to improve for the next event.

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MARKETING AND COMMUNICATION PLAN .2.5.1

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 TARGET GROUP .2.5.2

The target group to which we are addressing with the communication of this event are the students
of the NHL Stenden themselves, basically because the event takes place in these facilities and
because it is the cultural diversity of this educational center, which has motivated the creation and
organization of this event.

Specifically, this target is made up of people, men and women, aged between 18 and 22 years,
although we also find people of older ages in this event, such as the university staff themselves.
Each of these people has a characteristic with respect to the others, and that is that everyone belongs
to a different culture. It is for this reason that communication must be neutral and direct, alluding to
messages and content that everyone, without needing context or double meanings, can perfectly
understand each of the activities that are going to be carried out during January 8.

If we focus in depth on getting to know this target group, they must have an open mind to the new,
be willing to learn and try the experience of entering a culture different from their own. At the same
time, fun and being extroverted will be points that will add the participants to live the experience in
the best possible way, taking a great memory of this day.

CONTENT SCHEDULE .2.5.3

A content schedule was created for a clear and even distribution of information passed through
social media. The dates were carefully chosen for each post, with all the important dates kept in
mind. With the “Save the date” post followed up by the main poster with general information about
the event before Christmas break, the social media team intends to plant the idea of the event in
target’s group mind as well as make the date memorable. Those posts are not designed to reveal lots
of information but spark interest in the event. Considering that Christmas time is supposed to be
spent with family and friends, and for many it is a time to disconnect from social media, the team
decided to not post during that time. After New Years, the content will become more informative,
with scheduling and quick reminders to come and visit the event. During the event, social media
will be active with live content of the current activities. The whole event will be summarized in a
video which will be posted approximately a week after the event to thank the audience and remind
them of the good time.

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 DESIGNS .2.5.4

The content consists of 5 posts, each one with different aims. Beginning with the “save the date”
post, which will be released the 17th of December 2024. This post alongside with the second one, the
poster of the event, share an informative background, so that everyone knows the day that the event
will be organized and more detailed information to make people aware of what we are organizing
exactly, announcing it on advance so more people can enjoy our project.

Then, the schedule post will be uploaded on the 2nd of January 2025, which will announce all the
activities taking place that day, along with the schedule for each option, so everyone can attend
what best fits their personal timetable and enjoy the event in a much smoother and more organized
way. A final reminder of the event is also necessary, being uploaded on the 5th of January 2025. This
is basically done to retain the information given in the previous weeks and if possible, cheering
more pe more people to join if they have not heard about the event yet.

Last but not least, the final post will be a summary of the event on the 15th of January 2025, not as
a post but as a Reel, it is a more visual and engaging way to show how all our efforts have been
transformed into reality and how people have enjoyed the final result. This could be the starting
point to see if actually the target group was moved to join the activity, in which sections we could
improve, and what our strengths and weaknesses were. It is extremely helpful in order to ease a
final evaluation and introspection for following events and organizational processes.

All these posts will be uploaded through social media, specifically Instagram, as it is the main
media that the target audience consumes, and it is perfect for on-budget events like ours. It enables
us to make engaging content to attract our target in a more dynamic way.

LOGO .2.5.5

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 COLOR PALETTE .2.5.6

We have selected three primary colors as the foundation of our creative palette, using them to craft
visually striking and engaging content. Additionally, black and white will be incorporated
strategically to enhance the design's balance, ensure clarity, and optimize text readability.

The colors are:

Pink: is universally associated with warmth, love, compassion, and femininity. It often
conveys a sense of kindness and emotional nurturing. The choice of pink in the palette might
symbolize unity, care, and empathy, making it an ideal color to highlight the inclusive and
caring spirit of International Day. Pink can also signify playfulness and a fresh perspective,
reflecting a sense of joy and renewal that aligns with the celebration of diversity and
togetherness.

Blue: a safe, universally accepted color. It represents peace, trust, security, and calmness,
resonating with the idea of creating a harmonious atmosphere during the International Day

Yellow: the brightest, most luminous color in the palette, symbolizing happiness, creativity,
warmth, and optimism. Its presence in the palette reflects the joy and energy that
International Day seeks to celebrate. However, yellow also carries associations with
cowardice, fear, and deceit, reflecting the complexities of human emotions. It encourages
reflection on challenges while radiating hope for the future.

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 CONTROLS ASPECTS .2.6

However, yellow also carries associations with cowardice, fear, and deceit, reflecting the
complexities of human emotions. It encourages reflection on challenges while radiating hope for the
future.

QOFTIM

Q=quality (deadlines, responsibilities)

To ensure the high quality of the event, the whole organization must stick to the deadline and
responsibilities. Each team of the organization takes care of the tasks concerning their expertise.
Marketing Communication Team is responsible for a suitable strategy before, during and after the
event. They will collaborate closely with Social Media Team which will deliver the content planned
by those two teams. For those teams the deadlines to finalize the strategy and first part of the
content is 17th of December. Programme Team’s responsibility is planning the event’s activities as
well as making the schedule. Additionally, they will collaborate with Facilities Team to ensure that
all neccesery supplies and facilities are booked for the event. The first deadline for those teams is
17th December for the first draft and then 6th of January for the finalized draft. Finally, Hospitality
Team will take care of welcoming the audience and making sure that everything is in order during
the event.

O=organization (teams)

On the chart below, you

can find the structure of
the organization:

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T=Time (Gannt chart)

Risks that could potentially happen before or during the event.

Cultural Sensitivities

With so many different cultures coming together, there's always a chance that something could be
misinterpreted or cause unintentional discomfort. It's important to handle topics thoughtfully to
avoid misunderstandings.

Low Turnout or Interest

If students or staff don’t feel drawn to the event, it might not get the energy and enthusiasm
it needs. This could happen if the promotion doesn’t reach enough people or if the timing
doesn’t work well.

Team Miscommunication

With five teams working on different aspects, things could go off track if everyone isn’t on
the same page. Miscommunication or unclear responsibilities might create confusion or
overlap.

Setup Challenges

If something like the decorations, equipment, or seating isn’t ready or doesn’t go as planned,
it could affect the overall vibe and flow of the event.

Running Out of Time

Planning and execution always depend on good time management. Rushing through tasks or
running out of time might mean some things aren’t as polished as they could be.

Budget Struggles

A limited budget might mean cutting corners, which could impact the event’s quality or the
ability to create a memorable experience.

Unexpected Surprises

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 Things like bad weather, tech glitches, or last-minute cancellations could throw a wrench in
the plans.

Description of the measures that can reduce or eliminate the possible risks for the project:

Address Cultural Sensitivities

Action Plan: Organize a cultural sensitivity workshop for team members before the event. Ensure
that activities and content are reviewed by a diverse group to identify potential issues. Create a
feedback mechanism during the workshop for participants to express concerns respectfully.

Boost Attendance and Interest

Action Plan: Launch a robust promotional campaign using a mix of posters, social media, and
word-of-mouth. Engage student ambassadors to promote the event within their networks. Schedule
the event at a convenient time to maximize availability.

Improve Team Coordination

Action Plan: Conduct regular check-in meetings between team leaders and members to ensure
alignment. Use collaboration tools like shared calendars and task management apps to track
progress. Provide a clear breakdown of responsibilities and escalation paths for issues.

Ensure Smooth Setup

Action Plan: Create a detailed checklist for logistics, covering equipment, decorations, and setup
timelines. Conduct a pre-event walkthrough to identify potential gaps. Have backup supplies for
essential items.

Manage Time Effectively

Action Plan: Develop a realistic timeline for all tasks, with deadlines for each milestone. Assign
dedicated team members to monitor progress and flag delays. Build a buffer for unforeseen
challenges to avoid last-minute rushing.

Handle Budget Constraints

Action Plan: Prioritize spending on high-impact areas like core activities and promotions. Consider
using cost-effective or DIY solutions for decorations and materials.
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 FACILITIES ASPECTS .2.7

Figure 1: Venue Plan

The above visual representation depicts the venue for the Intercultrural Event held on January 8th at
NHL Stenden Rengerslaan. The highlighted area was reserved for the Academy of MCE to host and
execute the event. Given the size of the venue and the planned activities, the severance and
allocation of the space are outlined above.

To ensure health and safety compliance, certain parts of the reserved area are designated as open
spaces to maintain accessibility and safety. These include the corridor between the auditorium and
the W.C., which serves as the main passage to the canteen, upper floors, and emergency exits.

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Full inventory of all facilities and legal aspects:

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27
 TIME SCHEDULES .2.8

Here’s the link to see the schedule in detail:

https://docs.google.com/spreadsheets/d/1rucK7Qj0Fgol9L0jXxWaPimzPwiSyUln6tp308McPjg/
edit?usp=sharing

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STARRT METHOD REFLECTION .3

TITLE: Being a Team Leader

SITUATION:

During one of the first days of class, we began writing down what we would like to do for this
project. I wrote that I wanted to be a Project Leader while also participating in the Marketing Team.
All my classmates also wrote down their preferences, and on the same day, we decided on the
groups and the team leaders for each group. Fortunately, I was chosen for the role I wanted, and
from that moment, I became the Team Leader of the Marketing Team.

TASK:

My task was to guide the Marketing Team through difficult situations and strive to reach a
consensus among our members. Not only did I have to organize my group, but another key
responsibility as a Team Leader was to meet with the other Team Leaders and make important
decisions, such as organizing the foundation for Intercultural Day so all the teams were aligned.
Whenever we faced a challenge, we would come together to resolve it, ensuring all parties were
satisfied with the final outcome.

ACTION:

During our meetings, I actively participated and shared my ideas openly. I fulfilled my
responsibilities by interacting with the other project leaders and communicating updates and
progress to my team. I didn’t always enjoy these meetings, especially in the beginning, because, in
my opinion, we were all somewhat uncertain about what was expected of the event we were
planning. This made it harder for us to be productive. Everyone wanted to share their ideas, but we
didn’t always have the time or patience to consider them all. In these meetings, I contributed by
proposing ways to manage the activities we planned and brainstorming with others on how to create
a cohesive event. My focus was on fostering collaboration and ensuring the event made sense as a
whole. As a project leader, I also helped with the Initiative Report and the Project Plan by doing
some parts and mainly correcting and structuring the document for a better understanding.

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RESULT:

When I shared my ideas with the other team leaders, some of them were enthusiastic and found my
suggestions, like the idea of the Magic Machines, very interesting. However, others were less
receptive, preferring more traditional and straightforward activities. I have to admit this made me
feel a bit discouraged because I wanted to lead activities that were unique and innovative. However,
I understand that, for some, this approach was unfamiliar, and they couldn’t fully envision what I
had in mind. In the end, my idea for the Magic Machines was selected, and I was thrilled about it.

REFLECTION:

At my home university, I’m accustomed to creating unique and innovative concepts, as this is what
professors typically encourage. However, I recognize that within the context of this event, my ideas
may not have been the perfect fit. Even so, I still believe they could have added a more engaging
and dynamic vibe to the event. I am grateful that some team leaders appreciated my passion for
innovation, which encouraged them to include other fun activities, like the Passport Bingo activity. I
also learned how to collaborate more effectively with international students and navigate our
cultural differences.

TRANSFER:

I am confident that this type of situation will arise again in the future, especially since I plan to go
abroad and work with more international students on new projects. Next time, I’ll approach such
situations differently by letting go of assumptions I had at the beginning—that everyone would
easily understand my point of view after I explained it. I now know that conveying my thoughts to
people from diverse backgrounds can be challenging. I also realize the importance of lowering my
expectations and embracing outcomes that might differ from my initial vision. These experiences
are valuable and contribute to personal and professional growth.

30
TITLE: Brainstormings

SITUATION:

Once we had our groups assigned, we sat together to brainstorm ideas for the kind of event and
activities we could organize. We discussed which ideas were the most impactful and which ones
wouldn’t fit the atmosphere we were aiming to create. Initially, the group consisted of Louis, David,
and me—a small team—and later, Lucia joined us. This took place during the first classes of the
subject.

TASK:

My task was to collaborate with my teammates to identify the best activities to include on the event
day. I created a list of activities I thought would be interesting, so we could compare ideas later in
the process. Another key part of my role was ensuring that every team member had the opportunity
to share their ideas and feel valued during the brainstorming session. I was expected to guide the
discussion and create a smooth workflow to help our team be productive. My goal was to ensure
everyone’s input was heard and respected.

ACTION:

I began by suggesting that each of us write down our ideas individually to avoid being influenced
by others and to maximize the diversity of suggestions. Since we all knew each other beforehand,
interaction came naturally, and ideas flowed easily. We also used the Notes app on a phone to
document our discussion, with Louis writing down everything we talked about. Although David
was shy at first, he gradually became more engaged and contributed some important insights about
the proposed activities. I felt really good about the dynamic because there was no tension within the
group—Louis and David were friendly and supportive, which encouraged me to share more of my
vision for the event. I could also see that they felt comfortable within the team, which made me
happy.

RESULT:

We successfully created a positive and collaborative atmosphere, resulting in a long list of engaging
and interactive activity ideas. These included:

• Creating a large map from small international drawings, paintings, or artwork.

31
 • International dating or networking.
• International food and beverages.
• International dance, film, and music (short films).
• Solving a problem from your country using the Magic Machine.
• Collecting stickers for each completed station (similar to the passport idea).
• A "Tree of Cultural Wishes" for an international world.
• Designing postcards and a memory box with recorded messages.

After finalizing this list, we shared it with the rest of the class and scheduled a meeting with the
team leaders (as explained earlier) to finalize the activities for Intercultural Day.

REFLECTION:

This was the first time I worked with Louis and David during this minor, and I learned a lot from
collaborating with new people. Initially, I needed to get to know them better, but once we became
familiar with each other, we worked smoothly as a team. I’m proud of the group because we came
up with great ideas and managed to avoid any conflicts. Some competencies that I can think of are:
adaptability (8), Teamwork and Collaboration (9), and Creativity (8).

TRANSFER:

This situation is likely to happen again since I plan to take on many creative projects in the future,
and I don’t want to work alone. I would appreciate having more opportunities to collaborate with
multicultural teams like this one, as it allows me to learn from others' perspectives and reconsider
my own. The only thing I would change is the size of our group. We were mainly a team of three,
and although Lucia joined us later, she was largely absent, so I don’t strongly associate her with the
group. To address this issue in the future, I would suggest setting a limit on the number of members
per team to ensure a more balanced and effective collaboration.

32
TITLE: Collaboration between Teams

SITUATION:

From the beginning of the course, we realized that the Social Media Team and the Marketing
Communication Team needed to collaborate closely to develop essential visual materials for
Intercultural Day. We held face-to-face meetings during class sessions and met outside of class to
make faster progress, as we were tight on time. Key topics discussed during these meetings
included branding and strategies for better audience communication. The primary contributors to
these discussions were the Team Leader, Martyina, along with Carme, Sarah, Ainoah, and myself
from the Marketing Team.

TASK:

My role was to collaborate with the Social Media Team to create high-quality content with a
cohesive visual identity. Another key aspect of my role was ensuring smooth communication during
brainstorming and materialization sessions. I facilitated discussions between both teams to ensure
that all shared information was clear, understood, and ready for the next steps. My goal was to
ensure that everyone’s input was heard, valued, and incorporated into the final materials.

ACTION:

Together with Ainoah, Martyina, and Carme, we designed the logo for Intercultural Day, as well as
the color palette and typography. Sarah also joined some sessions to share her insights. Additionally,
we created templates for social media posts, and I helped organize ideas for what types of posts to
create. On some days, when I was the only member of my group present in class, I joined the Social
Media Team’s meetings along with David. This allowed us to stay in touch with their progress and
maintain focus on our shared objectives. When tasks were completed by either team, they were
presented to the group for review and necessary adjustments. During these meetings, we also
divided responsibilities for the Project Plan. For example, I was responsible for aspects of the
Marketing and Communication Strategy. Specifically, I developed the Communication Strategy and
the Marketing and Communication Plan. These sessions fostered a supportive environment where
diverse opinions were welcomed, and I felt great sharing my ideas. It was encouraging to see
everyone so comfortable and open to others’ suggestions.

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RESULT:

We successfully created a cohesive and visually appealing identity for the Intercultural Day event,
including a unified logo, color palette, and typography. The collaboration resulted in a harmonious
and authentic visual identity that made the event easily recognizable and professional. The positive
atmosphere within the group allowed us to work productively, agree on key decisions, and make
steady progress. I was highly satisfied with the outcomes in the marketing field, which even
exceeded my initial expectations.

REFLECTION:

The results surpassed my expectations, as the two teams worked seamlessly together without
unnecessary conflicts. The collaboration helped the event achieve an excellent visual presentation. I
also gained new skills, such as advanced Canva techniques, and learned how to work effectively
with a large group of people with varying opinions and ideas. The experience was enriching and
made connecting with the team feel natural and effortless.

TRANSFER:

This situation is likely to occur again since I plan to engage in many creative projects in the future.
As mentioned earlier, I prefer collaborative work over working alone and value opportunities to
work with multicultural teams. It helps me learn from others’ perspectives and refine my own ideas.
In this case, I wouldn’t change anything, as the process went smoothly. However, for future projects
involving a group with diverse backgrounds, I’ll aim to use tools and programs familiar to all team
members or assign tasks based on individual expertise to ensure efficiency and inclusivity.

34
TITLE: Creation of the Prototypes

SITUATION:

In the Marketing Team, we were responsible for creating and organizing the printed materials to
attract students to the Intercultural Day event. Unfortunately, I was the only team member involved
in this task because when I sent a "To-Do" list to the group, no one responded. As a result, I took on
the responsibility myself. I worked on the designs from December until the first week of January,
primarily outside of class hours. Although it was challenging to manage alone, I enjoyed the work
because I love designing.

TASK:

My role was to design the main poster for the event, along with the movie poster, flyers for
distribution at the university entrance, and passports for the bingo activity. A crucial part of this task
was managing the timeline to meet deadlines and coordinating with Corine to ensure everything
was printed on time for Intercultural Day. While there were no disagreements since I worked alone,
I tested prototypes with classmates to evaluate their effectiveness. My goal was to create designs
consistent with the event’s visual identity, ensuring they were recognizable and engagin.

ACTION:

I started by designing the main poster before the Christmas holidays to ensure it could be
distributed early in the university and StudentStay apartments. Simultaneously, I created initial
versions of the flyers, although the final flyers were primarily used on the event day at the
university entrance. During the holidays, I updated the schedule on the flyers because we spent the
last class before the break finalizing the event program, which led to some last-minute changes.
During this period, I also designed the movie poster to be displayed in the auditorium and finalized
the bingo activity passports. The passports were the most time-consuming task, as I combined
Canva and Illustrator to achieve a polished result. At the beginning, I felt a bit lost due to the lack of
interest from my teammates, but eventually, I managed to complete everything successfully.

RESULT:

On Intercultural Day, when everyone saw the materials I had designed, I felt proud because I
received many compliments, which was very rewarding. Carme and Sarah helped me cut all the

35
printed materials, which sped up the process as we had many copies to prepare. I also saw
participants engaging with the bingo activity, which was gratifying. Everything was organized, and
the cheerful atmosphere of the event exceeded expectations. Although there were initial concerns
about chaos, having the prototypes ready and printed on time contributed to a smooth preparation
process, allowing us to focus on other important aspects, like decorating the event space.

REFLECTION:

The results exceeded my expectations, especially since, in the beginning, I wasn’t entirely fond of
the chosen visual identity, even though I contributed to its creation. The main lesson I learned is the
importance of trusting the process and adapting my skills to meet project requirements, even if they
aren’t entirely aligned with my preferences. This experience showed me that I can create designs
that work well, even under challenging circumstances.

TRANSFER:

This situation is likely to happen again, as I enjoy designing and would love to contribute creatively
to future projects. Collaborative projects are especially rewarding because combining perspectives
often leads to richer results. However, I would change two things: first, I would actively encourage
more team members to get involved in the design process, even if only to test or provide feedback.
Second, I would seek guidance earlier to ensure I’m on the right track. While I’m usually confident
in my creations, I struggled with uncertainty in this project until the very end. Next time, I’ll make
an effort to foster better collaboration and feedback throughout the process.

36
37
TITLE: Intercultural Day Input

SITUATION:

In the Marketing Team, we were responsible for creating and organizing the printed materials to
attract students to the Intercultural Day event. Unfortunately, I was the only team member involved
in this task because when I sent a "To-Do" list to the group, no one responded. As a result, I took on
the responsibility myself. I worked on the designs from December until the first week of January,
primarily outside of class hours. Although it was challenging to manage alone, I enjoyed the work
because I love designing.

TASK:

My role was to design the main poster for the event, along with the movie poster, flyers for
distribution at the university entrance, and passports for the bingo activity. A crucial part of this task
was managing the timeline to meet deadlines and coordinating with Corine to ensure everything
was printed on time for Intercultural Day. While there were no disagreements since I worked alone,
I tested prototypes with classmates to evaluate their effectiveness. My goal was to create designs
consistent with the event’s visual identity, ensuring they were recognizable and engaging.

ACTION:

I started by designing the main poster before the Christmas holidays to ensure it could be
distributed early in the university and StudentStay apartments. Simultaneously, I created initial
versions of the flyers, although the final flyers were primarily used on the event day at the
university entrance. During the holidays, I updated the schedule on the flyers because we spent the
last class before the break finalizing the event program, which led to some last-minute
changes.During this period, I also designed the movie poster to be displayed in the auditorium and
finalized the bingo activity passports. The passports were the most time-consuming task, as I
combined Canva and Illustrator to achieve a polished result. At the beginning, I felt a bit lost due to
the lack of interest from my teammates, but eventually, I managed to complete everything
successfully.

38
RESULT:

On Intercultural Day, when everyone saw the materials I had designed, I felt proud because I
received many compliments, which was very rewarding. Carme and Sarah helped me cut all the
printed materials, which sped up the process as we had many copies to prepare. I also saw
participants engaging with the bingo activity, which was gratifying. Everything was organized, and
the cheerful atmosphere of the event exceeded expectations. Although there were initial concerns
about chaos, having the prototypes ready and printed on time contributed to a smooth preparation
process, allowing us to focus on other important aspects, like decorating the event space.

REFLECTION:

The results exceeded my expectations, especially since, in the beginning, I wasn’t entirely fond of
the chosen visual identity, even though I contributed to its creation. The main lesson I learned is the
importance of trusting the process and adapting my skills to meet project requirements, even if they
aren’t entirely aligned with my preferences. This experience showed me that I can create designs
that work well, even under challenging circumstances. Some competences I’ve got are: Problem-
Solving (8), Communication skills (9), Adaptability (8) and Teamwork (9).

TRANSFER:

This situation is likely to happen again, as I enjoy designing and would love to contribute creatively
to future projects. Collaborative projects are especially rewarding because combining perspectives
often leads to richer results. However, I would change two things: first, I would actively encourage
more team members to get involved in the design process, even if only to test or provide feedback.
Second, I would seek guidance earlier to ensure I’m on the right track. While I’m usually confident
in my creations, I struggled with uncertainty in this project until the very end. Next time, I’ll make
an effort to foster better collaboration and feedback throughout the process.

39
SOME PHOTOS OF THE INTERCULTURAL DAY:

40
CONCLUSIONS .4

Being a team leader for the Marketing Team during Intercultural Day was a big learning experience
for me. From the start, I knew I wanted to take on this role, and when my classmates chose me, I
was both excited and nervous. My main task was to guide the team, organize our efforts, and make
sure we stayed on track, especially during tough situations. I also worked closely with the other
team leaders to make decisions that kept everyone aligned. There were definitely moments when
things felt unclear, especially early on, but I pushed through and tried to keep everyone motivated
and focused on our goals.

One of the highlights was pitching creative ideas for the event, like the Magic Machines activity.
Not everyone was on board at first, and I felt a bit discouraged when my ideas didn’t immediately
resonate with everyone. Still, I stuck with it, explained my vision, and eventually got their support.
It felt amazing when my idea was chosen, and it gave me a boost of confidence. Another important
part of my role was designing all the visual materials for the event. This turned out to be a solo
effort since no one from my team responded when I shared a to-do list. While I love designing and
enjoyed the creative process, it was frustrating to feel like I was on my own. Despite that, I stayed
committed and got everything done on time. Seeing the materials printed and appreciated on the
event day made all the hard work worth it.

Throughout this project, I learned a lot about teamwork and collaboration. During brainstorming
sessions, I made an effort to ensure everyone had the chance to share their ideas, and we ended up
with a fantastic list of activities. I loved how naturally our small group connected and worked
together without any tension. It reminded me how much I enjoy working in creative teams,
especially when everyone feels comfortable and valued. Collaborating with the Social Media Team
also taught me the importance of clear communication and staying aligned with shared goals.
Together, we created a cohesive visual identity for the event, and I was so proud of the final result.

Looking back, this experience was a mix of challenges and triumphs. I learned how to adapt when
things didn’t go as planned, like working alone or dealing with different opinions. I also realized
how important it is to trust the process and stay open to outcomes that might differ from my initial
expectations. For future projects, I’ll try harder to encourage more involvement from teammates
and seek feedback earlier so I don’t feel so uncertain along the way.

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This whole experience taught me a lot about leadership, creativity, and working with people from
different backgrounds. It showed me that collaboration—whether smooth or challenging—always
leads to personal growth. I know I’ll take these lessons with me into future projects, especially as I
continue working with international teams and exploring creative opportunities.

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