Marketing exit Exam Ethiopia

Marketing Department Exit Exam Questions

Multiple-choice questions

1. What is the primary goal of marketing?

A) To increase production
B) To create customer value
C) To reduce costs
D) To improve employee satisfaction
Answer: B) To create customer value

2. Which of the following is NOT one of the 4 Ps of marketing?

A) Product
B) Price
C) Promotion
D) Profit
Answer: D) Profit

1
3. What does SWOT stand for in marketing analysis?
A) Strengths, Weaknesses, Opportunities, Threats
B) Sales, Wages, Operations, Technology
C) Strategy, Work, Objectives, Tactics
D) Systems, Workflows, Outputs, Targets
Answer: A) Strengths, Weaknesses, Opportunities, Threats

4. Which of the following is a type of market segmentation?

A) Geographic
B) Demographic
C) Psychographic
D) All of the above
Answer: D) All of the above

5. What is the purpose of a marketing mix?

A) To determine pricing strategies
B) To create a balanced product offering
C) To identify target markets
D) To combine various marketing elements to meet customer needs
Answer: D) To combine various marketing elements to meet customer needs

6. Which of the following is an example of a primary research method?

A) Surveys
B) Internet research
C) Industry reports
D) Academic journals
Answer: A) Surveys

7. What is brand equity?

A) The cost of producing a brand

2
 B) The value added to a product by having a well-known brand name
C) The total sales of a brand
D) The market share of a brand
Answer: B) The value added to a product by having a well-known brand name

8. Which of the following is a digital marketing strategy?

A) Direct mail
B) Social media marketing
C) Telemarketing
D) Print advertising
Answer: B) Social media marketing

9. What does CRM stand for?

A) Customer Relationship Management
B) Customer Revenue Model
C) Consumer Research Method
D) Corporate Resource Management
Answer: A) Customer Relationship Management

10. What is the purpose of a unique selling proposition (USP)?

A) To increase production efficiency
B) To differentiate a product from competitors
C) To reduce marketing costs
D) To enhance employee training
Answer: B) To differentiate a product from competitors

11. Which of the following is a characteristic of a service?

A) Tangibility
B) Inseparability
C) Durability
D) Ownership

3
 Answer: B) Inseparability

12. What is the term for the process of creating a new product?
A) Product development
B) Market research
C) Product positioning
D) Brand extension
Answer: A) Product development

13. Which pricing strategy involves setting a low price to attract customers?
A) Price skimming
B) Penetration pricing
C) Premium pricing
D) Psychological pricing
Answer: B) Penetration pricing

14. What is the primary focus of content marketing?

A) Selling products directly
B) Creating valuable content to attract and engage customers
C) Reducing advertising costs
D) Increasing social media followers
Answer: B) Creating valuable content to attract and engage customers

15. Which of the following is a common method for measuring customer satisfaction?
A) Focus groups
B) Net Promoter Score (NPS)
C) Sales data analysis
D) Market share analysis
Answer: B) Net Promoter Score (NPS)

16. What is the term for the group of consumers most likely to purchase a product?

4
 A) Target market
B) Market segment
C) Consumer base
D) Audience
Answer: A) Target market

17. Which of the following is an example of a push marketing strategy?

A) Social media ads
B) Trade promotions
C) Content marketing
D) Email newsletters
Answer: B) Trade promotions

18. What is the primary purpose of advertising?

A) To inform customers about a product
B) To create brand loyalty
C) To increase sales
D) All of the above
Answer: D) All of the above

19. Which of the following is a qualitative research method?

A) Surveys
B) Focus groups
C) Experiments
D) Observations
Answer: B) Focus groups

20. What does the term "market share" refer to?

A) The percentage of total sales in a market held by a company
B) The total revenue generated by a company
C) The number of customers a company has

5
D) The total number of products sold
Answer: A) The percentage of total sales in a market held by a company

21. Which of the following is a benefit of social media marketing?

A) High cost
B) Limited reach
C) Direct engagement with customers
D) Lack of measurable results
Answer: C) Direct engagement with customers

22. What is the term for the process of dividing a market into distinct groups of buyers?
A) Targeting
B) Segmentation
C) Positioning
D) Differentiation
Answer: B) Segmentation

23. Which of the following is an example of a pull marketing strategy?

A) Trade shows
B) Retail promotions
C) Social media campaigns
D) Direct mail
Answer: C) Social media campaigns

24. What is the primary focus of public relations (PR)?

A) Direct sales
B) Building a positive image and relationship with the public
C) Increasing product prices
D) Conducting market research
Answer: B) Building a positive image and relationship with the public

6
25. Which of the following is a common method for pricing a new product?
A) Cost-plus pricing
B) Value-based pricing
C) Competitive pricing
D) All of the above
Answer: D) All of the above

26. What is the term for the visual representation of a brand's identity?
A) Brand equity
B) Brand image
C) Brand logo
D) Brand strategy
Answer: C) Brand logo

27. Which of the following is a disadvantage of using celebrity endorsements?

A) Increased brand visibility
B) High costs
C) Enhanced credibility
D) Increased sales
Answer: B) High costs

28. What is the primary purpose of a marketing plan?

A) To outline financial projections
B) To define marketing strategies and tactics
C) To analyze competitors
D) To create product specifications
Answer: B) To define marketing strategies and tactics

29. Which of the following is a key component of a brand's positioning statement?

A) Target audience
B) Unique selling proposition

7
C) Competitive advantage
D) All of the above
Answer: D) All of the above

30. What is the term for the practice of promoting products through influencers?
A) Affiliate marketing
B) Influencer marketing
C) Content marketing
D) Direct marketing
Answer: B) Influencer marketing

31. Which of the following is a common metric used to measure digital marketing effectiveness?
A) Return on Investment (ROI)
B) Customer Lifetime Value (CLV)
C) Click-Through Rate (CTR)
D) All of the above
Answer: D) All of the above

32. What is the term for the process of creating a favorable perception of a product in the minds of
consumers?
A) Branding
B) Positioning
C) Segmentation
D) Targeting
Answer: B) Positioning

33. Which of the following is a characteristic of a good marketing objective?

A) Vague and broad
B) Specific and measurable
C) Unachievable
D) Time-consuming

8
Answer: B) Specific and measurable

34. What is the primary focus of experiential marketing?

A) Direct sales
B) Creating memorable experiences for customers
C) Reducing marketing costs
D) Increasing product prices
Answer: B) Creating memorable experiences for customers

35. Which of the following is a common challenge in international marketing?

A) Cultural differences
B) Language barriers
C) Legal regulations
D) All of the above
Answer: D) All of the above

36. What is the term for a marketing strategy that focuses on creating a strong emotional connection
with customers?
A) Transactional marketing
B) Relationship marketing
C) Direct marketing
D) Content marketing
Answer: B) Relationship marketing

37. Which of the following is a key benefit of using email marketing?

A) High cost
B) Direct communication with customers
C) Limited reach
D) Low engagement
Answer: B) Direct communication with customers

9
38. What is the primary purpose of a sales funnel?
A) To track customer satisfaction
B) To visualize the customer journey from awareness to purchase
C) To analyze market trends
D) To measure advertising effectiveness
Answer: B) To visualize the customer journey from awareness to purchase

39. Which of the following is an example of a marketing channel?

A) Social media
B) Email
C) Retail stores
D) All of the above
Answer: D) All of the above

40. What is the term for the practice of adjusting marketing strategies based on customer feedback?
A) Market segmentation
B) Agile marketing
C) Brand positioning
D) Content marketing
Answer: B) Agile marketing

41. Which of the following is a common method for measuring brand awareness?
A) Surveys
B) Focus groups
C) Social media metrics
D) All of the above
Answer: D) All of the above

42. What is the primary focus of search engine optimization (SEO)?

A) Increasing website traffic
B) Improving product quality

10
C) Enhancing customer service
D) Reducing advertising costs
Answer: A) Increasing website traffic

43. Which of the following is a characteristic of a successful brand?

A) Consistency
B) Flexibility
C) Ambiguity
D) Invisibility
Answer: A) Consistency

44. What is the term for the practice of offering a product at a low price to attract customers?
A) Price skimming
B) Penetration pricing
C) Value-based pricing
D) Premium pricing
Answer: B) Penetration pricing

45. Which of the following is a key component of a marketing strategy?

A) Target market
B) Marketing mix
C) Competitive analysis
D) All of the above
Answer: D) All of the above

46. What is the primary goal of a loyalty program?

A) To increase customer acquisition
B) To enhance customer retention
C) To reduce marketing costs
D) To improve product quality
Answer: B) To enhance customer retention

11
47. Which of the following is a common type of digital advertising?
A) Pay-per-click (PPC)
B) Display ads
C) Social media ads
D) All of the above
Answer: D) All of the above

48. What is the term for the practice of analyzing competitors to inform marketing strategies?
A) Market segmentation
B) Competitive analysis
C) SWOT analysis
D) Targeting
Answer: B) Competitive analysis

49. Which of the following is a benefit of using video marketing?

A) Low engagement
B) High production costs
C) Increased audience retention
D) Limited reach
Answer: C) Increased audience retention

50. What is the primary focus of cause-related marketing?

A) Increasing sales
B) Supporting social causes while promoting a brand
C) Reducing production costs
D) Enhancing product features
Answer: B) Supporting social causes while promoting a brand

12