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Integrated Marketing Communication Important Questions Part - A

This document contains 30 questions about key concepts in integrated marketing communication including advertising, sales promotion, public relations, and publicity. It asks about defining common terms, listing objectives and types, and explaining concepts like advertisement campaigns, different types of ad agencies, DAGMAR, advertising objectives, media reach and frequency, media scheduling, costs of advertising, media research, sales promotion objectives and strategies, trade shows, online sales promotion, public relations processes and objectives, levels of public relations, publicity objectives, and the difference between marketing and publicity.

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210 views2 pages

Integrated Marketing Communication Important Questions Part - A

This document contains 30 questions about key concepts in integrated marketing communication including advertising, sales promotion, public relations, and publicity. It asks about defining common terms, listing objectives and types, and explaining concepts like advertisement campaigns, different types of ad agencies, DAGMAR, advertising objectives, media reach and frequency, media scheduling, costs of advertising, media research, sales promotion objectives and strategies, trade shows, online sales promotion, public relations processes and objectives, levels of public relations, publicity objectives, and the difference between marketing and publicity.

Uploaded by

SHAHUL
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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INTEGRATED MARKETING COMMUNICATION

IMPORTANT QUESTIONS

PART – A

1. Define Advertisement
2. What you mean by Advertisement Campaign?
3. List out different types of Add Agency?
4. What is DAGMAR?
5. What are the Objectives of Advertising?
6. Define Advertising Agency
7. Define Media
8. What you mean by Reach & Frequency?
9. What you mean by Media Scheduling?
10. Explain the various types of Cost of Advertisement
11. Explain Media Research
12. Explain Validity& Releasing of Ads
13. Define Sales Promotion
14. List out the objectives of Sales Promotion
15. Explain the Pull & Push Strategy in Sales Promotion
16. Define Trade Show
17. What you mean by Online Sales Promotion?
18. Define Sales Promotion Campaign
19. Define Public Relation
20. Illustrate the process of Public Relation
21. State the objectives of Public Relation?
22. What is in Home Public Relation?
23. Bring out to Need of Public Relation Consultancy?
24. Explain MPR?
25. List the Levels of Public Relation?
26. Define Publicity?
27. State the Objectives of Publicity?
28. Different between Marketing & Publicity?
29. Explain Social Publicity?
30. What is Publicity Campaign?

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