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Chapter 2

The document discusses the interconnection between communication and globalization, highlighting how cultural and global issues influence communication trends, forms, and purposes. It outlines the impacts of globalization on geographical, social, cultural, and economic aspects, emphasizing the challenges posed by technology on human relations. The need for a balanced approach to communication that respects privacy, security, and ethical standards is also stressed, alongside the importance of maintaining the true essence of human interaction amidst technological advancements.

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Obsioma, Angelo Kyle
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10 views23 pages

Chapter 2

The document discusses the interconnection between communication and globalization, highlighting how cultural and global issues influence communication trends, forms, and purposes. It outlines the impacts of globalization on geographical, social, cultural, and economic aspects, emphasizing the challenges posed by technology on human relations. The need for a balanced approach to communication that respects privacy, security, and ethical standards is also stressed, alongside the importance of maintaining the true essence of human interaction amidst technological advancements.

Uploaded by

Obsioma, Angelo Kyle
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Communication

&
Globalization
Learning Outcomes:
a) Explain how cultural and global issues affect
communication; and

b) Appreciate the impact of communication on


society and the world
The Inseparable
Globalization and
Communication
There is no world without communication and consideration does not
happen without the world to utilize or even establish its existence.
Simply put, we communicate because we need to connect to one
another and to reach the farthest stretch our connection can get.

With people’s participation worldwide, communication changes its


trend, form and purpose. Such participation can be linked to the
rapidly progressing world that we experience.
Trend. Today the trend of communication has become closely
associated with fashion and at times even becomes a craze.
Form. The most common form of communication is the digital form.
Purpose. The digital platforms have provided avenues for marketing,
art exhibit, production, research and personal glamour.
Globalization
Defined
Globalization is both a phenomenon and an experiental process of
uniting the world into one by breaking physical and social
boundaries.

An Inevitable Phenomenon. It is considered a happening that man has


difficulty or no control at all.

An Experiental Process. As we experience connection with people,


we somehow change in our beliefs and in our emotions.
Impact of
Globalization
1) Geographical (Borderless Land)
We speak of the absence of restriction of boundaries among nations
in terms of communication and connection. However, the problems
that hinder geographical connection include time difference and
virtual interactions.
2) Social. (No Man Is an Island on the Web)
In this virtual world, a person cannot be alone; he is always with
others as long the needed technology is present. In socializing with
others, Ingram (2018) identified two important problems, the
awareness of body language and the awareness of speech.
3) Cultural. (The Giant Get the A’s)
Since the global society has brought change to the world, “Cultural
values, habits, traditions, conventions and customs change as well.”

Dissolution of A Culture. One very common problem in globalization is


that one culture can be so receptive with all the influences of the
prominent cultures that it will allow its very own to fade.
4) Economic.(Everybody is both an entrepreneur and a consumer)
It is apparent that advertisements have become widespread without
the control of the government. There is no exclusivity as to the
consumers and sellers. Young and new entrepreneurs have been
sprouting which lead to an increasinf consumerism and competition
has also increased drastically angside free trade.

Economic Issues: Profit Issue and Unequal Taxation.


Globalization vs Technology
and Human Relations vs
Communication: The Paradox
I talk, I belong. I stay quiet, I am left alone.
So I stay with the group, but I can only
hear my words.
So here I am struggling to wiggle out
from my world of becoming to my world
of being.
Globalization: A Balance
between Human Relations and
Technology Use
• There can be no connectedness in the global world without
communication and this is what Mathhews and Thakkar (2012)
consider as the challenge in the society.

• T h e re i s a n e e d t o m a n a ge c o m m u n i c a t i o n ve r y c a re f u l ly
i n c l u d i n g t h o s e t h a t i nvo l ve p r iva c y, s e c u r i t y a n d e t h i c a l
standards( Ingram, 2000).

• Man is in control when he allows himself to be guided by the reality


of the separation of the virtual from the real world which can be
achieved by the management of communication.

• Technology is the driving force of globalization.


Problems in the Use Of
Technology on Communication
and Human Relations
1) The widespread of the internet has given us both intentional and
unintentional information.

2) Our engagement on the web has produced positive and negative


effects in the society. Because of its compelling power, we can be
anybody on the internet.

3) The use of internet has made us compromise relationships.


What does the Global Society Lacks?

According to Sherry Turkle, there is a need to develop a self-aware


relationship with technology. We should not allow technology to
change the real meaning of communication, nor the culture of man.
Instead, we need to reclaim the real value of man in his very nature.

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