Lis 399-Course Material - 060147
Lis 399-Course Material - 060147
What is Research?
Research is a systematic and structured process of investigation, inquiry, or
exploration aimed at discovering, interpreting, and communicating knowledge.
It involves:
Key Characteristics:
1. Systematic: A structured approach to research, ensuring consistency and
reliability.
Research Purposes:
Research Types:
Research Process:
Research Benefits:
Characteristics:
❖ Objective measurement
❖ Numerical data
❖ Statistical analysis
❖ Hypothesis testing
❖ Generalizability
❖ Experimental or quasi-experimental design
Examples:
❖ Surveying 1,000 students to measure attitudes toward library services.
❖ Analyzing circulation data to identify trends in book borrowing.
❖ Conducting experiments to compare effectiveness of different search
algorithms.
Methods:
❖ Surveys
❖ Experiments
❖ Quasi-experiments
❖ Content analysis (quantitative)
❖ Statistical analysis (descriptive, inferential)
Advantages:
❖ Generalizability
❖ Objectivity
❖ Precision
❖ Efficiency
Limitations:
❖ Lack of depth
❖ Contextual limitations
❖ Assumption of objectivity
2. Qualitative Research
Qualitative research explores meanings, contexts, and experiences
through non-numerical data.
Characteristics:
❖ Subjective interpretation
❖ Non-numerical data (text, images, observations)
❖ Exploratory, descriptive, or explanatory design
❖ Small sample sizes
❖ Contextual understanding
Examples:
1. Conducting in-depth interviews with librarians to understand
information-seeking behaviors.
2. Analyzing focus group discussions on library services.
3. Observing user behavior in library spaces.
Methods:
1. Interviews
2. Focus groups
3. Observational studies
4. Content analysis (qualitative)
5. Thematic analysis
Advantages:
1. Depth and richness
2. Contextual understanding
3. Flexibility
4. Exploratory potential
Limitations:
1. Limited generalizability
2. Subjectivity
3. Time-consuming
3. Mixed Methods Research
Mixed Methods research combines quantitative and qualitative
approaches to provide comprehensive understanding.
Characteristics:
1. Integration of quantitative and qualitative methods
2. Triangulation of data
3. Sequential or concurrent design
Examples:
❖ Surveying students (quantitative) and conducting follow-up interviews
(qualitative) to understand library usage.
❖ Analyzing circulation data (quantitative) and conducting focus groups
(qualitative) to inform collection development.
Methods:
1. Sequential design (quantitative → qualitative or vice versa)
2. Concurrent design (simultaneous quantitative and qualitative data
collection)
3. Triangulation (combining multiple methods)
Advantages:
❖ Comprehensive understanding
❖ Validation through triangulation
❖ Increased generalizability
❖ Contextual depth
Limitations:
❖ Complexity
❖ Resource-intensive
❖ Potential for conflicting findings
Benefits:
❖ Shared knowledge and expertise
❖ Division of labor
❖ Enhanced creativity
❖ Improved research quality
Benefits:
❖ Identifies potential flaws or gaps
❖ Improves clarity and coherence
❖ Enhances validity and credibility
❖ Fosters growth and learning
Benefits:
❖ Improves research quality and validity
❖ Enhances clarity and coherence
❖ Increases confidence in research findings
❖ Supports publication and funding success