See discussions, stats, and author profiles for this publication at: https://www.researchgate.

net/publication/329418823

Data Discovery with Tableau: A Case Study Using Data Analytics Tool

Article in Helix · August 2018

DOI: 10.29042/2018-3849-3852

CITATION READS

1 317

1 author:

Amresh Kumar

6 PUBLICATIONS 101 CITATIONS

SEE PROFILE

All content following this page was uploaded by Amresh Kumar on 12 March 2021.

The user has requested enhancement of the downloaded file.

 DOI 10.29042/2018-3849-3852

Helix Vol. 8(5): 3849- 3852

Data Discovery with Tableau: A Case Study Using Data Analytics

Tool
1
Amresh Kumar, 2Sayali M. Baitule, 3Santosh Kumar Sahu
1
Assistant Professor, Dept. of Computer Science and Engineering, G.H. Raisoni College of Engineering,
Nagpur, Maharashtra, INDIA
2
Freelancer, Nagpur, Maharashtra, INDIA
3
Assistant Professor, Dept. of Computer Application, Shri Ramdeobaba College of Engineering and
Email: Management, Nagpur Maharashtra, INDIA.
Email: 1amresh.kumar@raisoni.net, 2sayali.baitule1992@gmail.com, 3sahusk1@rknec.edu

Received: 09th July 2018, Accepted: 14th August 2018, Published: 31st August 2018

Abstract variety of forms, like text on paper or bytes stored

We live in the era of big data, where large volume of in electronic memory.
data is continuously rapidly growing with high C. Big Data
velocity. Looking into the various characteristics of big Big data [3] is defined as hug collection of data sets
data we must have a concluding tool to get best insight that qualifies characteristics like volume, veracity,
of the collected data efficiently. Thus there is a need of verity, value, velocity. Big data are very too
the technology and support. Information and complex hat conventional data processing
Communication Technology (ICT) stands for application software are insufficient to deal with
information technology (IT) that enables the person to them.
access, accumulate, transmit, and control Big Data, D. Big Data Analytics
Economic & Business Analysis and Management Data Analytics [4] is the scientific way of
Model, Government Management Models, Cloud and investigate raw data with the aim of detection of
Security and many more. Over the years IT companies patterns and drawing conclusions by applying an
or business is trying to take benefit of such information algorithmic or mathematical process to gain insights
and communication technology. This Paper outlines the and to facilitate organizations to construct better
brief of case study and practices done on a dataset decisions as well as confirm and contradict existing
“Global Super Store 2016”. This data is a sample data theories or models.
set provided by Tableau Community. In this paper, data E. Data Analysis
analytic tool (business intelligence) is applied for It [3] is a business decision making process of
generating insights through data visualization. We tried investigating past and present data in order to
to analyse the market with respect to various region, discover useful information, suggest conclusions to
category and segment as dimensions and sales, profit, run any business smoothly.
discount as measures in order to improve the growth in
market and deciding business strategy to capture good
market. Also we tried to facilitate any organizations to
construct improved decisions as well as confirm and
contradict active theories or models.

Keywords: ICT, Big Data, Data Analytics, Data

Analysis, Data Visualization, Business Intelligence

Introduction
A. ICT
Information and communication technology (ICT)
[1][3] is extensional word for information
Fig. 1: Summarizing Data Analysis & Analytics
technology (IT) which stresses the function of
Data Analytics (Materials and Methods)
unified communications and telephone lines and
A. Process
wireless signals, computers as well as necessary
a. How to start (Prerequisites)
enterprise software, middleware, storage, and audio-
visual systems, which enable users to access, store, i) These add benefits to those who want to
transmit, and manipulate information. create, read, write, and modify Business
B. Data Intelligence Reports.
ii) It will also be quite useful for those who
As per common individual view, data is the would like to become a Data Analyst or a
collection of raw fact that can be analyzed for Data Scientist.
making decisions. [2] Data is a set of values of iv) Before going on we should have a
qualitative or quantitative variables. Data exists in a fundamental understanding of Computer

3849 Copyright © 2018 Helix ISSN 2319 – 5592 (Online)

 Helix Vol. 8(5): 3849- 3852

Programming terminologies and Data Data Visualization and Data Discovery Data
analysis. with Tableau
v) We should also have some knowledge on A. Data visualization
various types of graphs and charts. Data visualization [10] involves the creation and
vi) Familiarity with SQL will be an added study of the visual representation of data. A primary
advantage. goal of data visualization is to communicate
b. After we stop (Outcomes) information clearly and efficiently via statistical
i) Understood and applied the data analytics graphics, plots and information graphics.
technique for visualization.
ii) Analyzed and demonstrated various real time
problem statements of data analytics.
iii) Applied advanced concepts of data
analytics.
iv) By the end we will be able to produce
influential reports and dashboards that will
facilitate people construct decisions and
obtain action based on their business Fig. 4: Data Visualization
statistics. B. Data Discovery
Data discovery [9] is a process not a tool, it is a
business centric (targeted) procedure for spotting the
patterns and characterizes it by applying guided
superior analytics. Data discovery is an iterative
procedure which does not need widespread upfront
model formation.
Data Discovery has three main categories:
a) Data preparation;
b) Visual analysis; and
c) Guided advanced analytics.
A data discovery requirement is the skills to
Fig. 2: Data Analytics Process understand data relationships and data modeling.
c. Steps (How Data Analytics Works)
i) Data is collected in raw form from various
sources with different formats.
ii) Then raw format of data is translated to
desired formats.
iii) After that cleaning of data is done by
removing unwanted data and filling missing
data.
iv) Thus, in the fourth stage of data analytics
process Analysis is done.
v) After analysis we get visual graphs and thus
we draw insights from that to make report.
vi) Incas analysed data is further processed with
models and algorithm then it results into a Fig. 5: Data Visualization and Data Discovery
data driven product. All Around
B. Applications C. Existing Technologies in Data Analytics are:
1. Excel
2. Tableau
3. Microstrategy
4. Informatica
D. Why Tableau? [5] [11]
i) In upcoming years the world will generate
much more amount of data.
ii) Thus gathered data will provides huge
number of opportunities and to turn these
opportunities into reality, people need to
use data to solve problems.
iii) Tableau solves the problem of data
Fig. 3: Data Analytics Applications [8] visualization and also demonstrates best

3850 Copyright © 2018 Helix ISSN 2319 – 5592 (Online)

 Helix Vol. 8(5): 3849- 3852

practices for data visualization and data Case 01: Use proper data visualization to Show
storytelling. category wise total sales for CANADA regions
iv) You will view examples from real world using EXCEL and TABLEAU Individually.
business cases. Using EXCEL
E. Features in Tableau [11]
i) The influential data discovery and
investigation purpose allows us to answer
significant questions in seconds.
ii) Tableau has drag and drop interface for
visualizing any data, look at different
views, and even unite various databases
simply.
iii) It does not require any complex scripting
for Data Analysis.
iv) After analysis gets done, the sharing of
output with others is as simple as
publishing to Tableau Server. Fig. 8: Category Wise Total Sales Using EXCEL
v) Feature: Dashboard and storytelling (data Using TABLEAU
stories)
F. Getting start with Tableau [5]
i) Download Tableau Desktop
a. https://public.tableau.com/en-us/s/
b. Provide Your Details (EMail ID)
ii) Start the Installation Wizard
iii) Verify the Installation
iv) You are now ready to learn Tableau.

Fig. 9: Category Wise Total Sales Using

TABLEAU
Conclusion: Using Tableau we can generate
visualization very efficiently and fast.

Case 02: Show segment wise growth in total sales

in each category for all regions. Choose appropriate
markets and emerging markets.

Fig. 6: First Screen of Tableau Public

Fig. 10: Segment Wise Growth in Total Sales in

Each Category for all Regions
Conclusion: For showing growth line chart gives
proper picture of visualization.

Fig. 7: Screen of Tableau Public after Loading Case 03: Show total sales Vs total profit in each
Data Set category for Canada region in segment wise
Case Study and Results Generation Using Data representation and Find a best market for investment
Analytics Tool Tableau as per good sales: profit margin.
This section is the all about various cases and
predicted data visualization on a data set “Global
Superstore Orders 2016.

3851 Copyright © 2018 Helix ISSN 2319 – 5592 (Online)

 Helix Vol. 8(5): 3849- 3852

Fig. 11: Total Sales vs Total Profit in Each Fig. 14: Analyzed Total Sales, Total Profit and
Category for Canada Region in Segment Wise Total Discount using Analytics
Representation Conclusion: Here we can generate parallel line
Conclusion: sales Vs total profit is shown using side charts for all regions to gets the best insight of Data
by side bar, this chart helps in comparing two Visualization using data analytic
different visualization properly.
Case 04: Forecast the growth of market for each Discussion and Conclusion
category individually along with Justification. In this paper various case studies has been
performed and tried to interpret the various data
visualization patterns to observe the trends in sales
in the given data set “Global super store 2016”. This
case study helps in finding the trends of growth in
sales and predicts the business best strategy in order
to suggest and take some proper action or steps to
improve business decision. Thus as a conclusion
data discovery with Tableau as data analytics tool
for generating various insights via data visualization
has been done successfully. Hence in this way this
case study was done to observe and decide various
business strategies to capture good market and
Fig. 12: Forecast the Growth of Market for Each facilitate the organizations to formulate superior
Category decisions.
Conclusion: Here forecasting helps in knowing the
future predicted values from previous stored/
References
gathered data. 1. https://en.wikipedia.org/wiki/Information_
Case 05: Analyse total sales, total profit and total and_ communications_technology
discount for each category for all region and Find
2. Kumar, Amresh & Kiran, M & Mukherjee,
out the reason of UPs and DOWNs in the profit and
Saikat & Prakash G., Ravi. (2013). Verification and
Target any region and suggest appropriate business
Validation of MapReduce Program model for
strategy to hold strong grip in market.
Parallel K-Means algorithm on Hadoop Cluster.
International Journal of Computer Applications. 72.
48-55. 10.5120/12518-9099.
3. Prof. Amresh Kumar, Ms. Sayali Baitule,
“Big Data Analytics in the Cloud for Future Smart
Cities” IJSRD International Journal for Scientific
Research & Development| Vol.4, Issue02, 2016|
ISSN (online): 2321 0613
4. https://searchdatamanagement.techtarget.c
om/d efinition/data-analytics
Fig. 13: Analyzed Total Sales, Total Profit and 5. https://community.tableau.com/
Total Discount 6. https://www.tableau.com/solutions/excel
Conclusion: Here we have selected some region 7. http://ieeexplore.ieee.org/document/77488
only for suggesting appropriate business strategy to
97
hold strong grip in market.
8. https://councilcommunity.com/
Case 06: Apply analytics to Analyse total sales,
9. https://bi-survey.com/data-discovery
total profit and total discount for Furniture or Office
10. https://www.forbes.com/sites/bernardmarr
Supplies or Technology category for all regions and
gets the best insight of Data Visualization using data /2017/07/20/the-7-best-data-visualization-tools-in-
analytic 17/#5071440e6c30

3852 Copyright © 2018 Helix ISSN 2319 – 5592 (Online)

View publication stats