forecast
forecast
Outline
Forecasting
4 ▶ Global Company Profile:
Walt Disney Parks & Resorts
▶ What Is Forecasting?
▶ The Strategic Importance of
Forecasting
▶ Seven Steps in the Forecasting
System
▶ Forecasting Approaches
4-1 4-2
1 2
4-3 4-4
3 4
1
17-09-2024
4-5 4-6
5 6
► Disney generates daily, weekly, monthly, ► 20% of customers come from outside the
annual, and 5-year forecasts USA
► Forecast used by labor management, ► Economic model includes gross domestic
maintenance, operations, finance, and park product, cross-exchange rates, arrivals into
scheduling the USA
► Forecast used to adjust opening times, rides, ► A staff of 35 analysts and 70 field people
shows, staffing levels, and guests admitted survey 1 million park guests, employees, and
travel professionals each year
4-7 4-8
7 8
2
17-09-2024
9 10
11 12
3
17-09-2024
Company Strategy/Issues
R&D engineering is Strengthen niche Competitive costs
► Introduction and growth require longer critical become critical
Defend market
forecasts than maturity and decline Internet search engines
position Drive-through
restaurants
13 14
Figure 2.5
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15 16
4
17-09-2024
17 18
4 - 19 4 - 20
19 20
5
17-09-2024
21 22
4 - 23 4 - 24
23 24
6
17-09-2024
► Decision makers
► Sales reps know customers’ wants
► Staff ► May be overly optimistic
► Respondents Respondents
(People who can make
valuable judgments)
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25 26
4 - 27 4 - 28
27 28
7
17-09-2024
4 - 29 4 - 30
29 30
Seasonal peaks
Random variation
| | | |
1 2 3 4
Time (years)
Figure 4.1
4 - 31 4 - 32
31 32
8
17-09-2024
33 34
35 36
9
17-09-2024
Moving average =
ådemand in previous n periods October 18 (29 + 30 + 28)/3 = 28
(30 + 28 + 18)/3 = 25 1/3
November 16
n December 14 (28 + 18 + 16)/3 = 20 2/3
4 - 37 4 - 38
37 38
present January
February
10
12
► Older data usually less important March 13
April 16 [(3 x 13) + (2 x 12) + (10)]/6 = 12 1/6
► Weights based on experience and May 19
WEIGHTS APPLIED PERIOD
intuition June
July
23
26 3 Last month
(( )(
Weighted å Weight for period n Demand in period n )) September 28 1 Three months ago
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39 40
10
17-09-2024
4 - 41 4 - 42
41 42
20 –
15 – Actual sales
► Requires smoothing constant ()
10 – Moving average
► Ranges from 0 to 1
► Subjectively chosen
5–
|
J
|
F M
| |
A
|
M J
|
J
|
A
| |
S O
|
N
|
D
|
► Involves little record keeping of past
Figure 4.2
Month data
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43 44
11
17-09-2024
4 - 45 4 - 46
45 46
New forecast = 142 + .2(153 – 142) New forecast = 142 + .2(153 – 142)
= 142 + 2.2
= 144.2 ≈ 144 cars
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47 48
12
17-09-2024
Effect of
Smoothing Constants Impact of Different
▶ Smoothing constant generally .05 ≤ ≤ .50 225 –
Demand
WEIGHT ASSIGNED TO
MOST 2ND MOST 3RD MOST 4th MOST 5th MOST 175 –
RECENT RECENT RECENT RECENT RECENT
SMOOTHING PERIOD PERIOD PERIOD PERIOD PERIOD
CONSTANT ( ) (1 – ) (1 – )2 (1 – )3 (1 – )4 = .1
= .1 .1 .09 .081 .073 .066 150 – | | | | | | | | |
= .5 .5 .25 .125 .063 .031 1 2 3 4 5 6 7 8 9
Quarter
4 - 49 4 - 50
49 50
51 52
13
17-09-2024
MAD =
å Actual - Forecast 3
4
159
175
174.75 = 175.50 + .10(168 – 175.50)
165.88
n 5 190 173.36 = 173.18 + .10(175 – 173.18) 170.44
4 - 53 4 - 54
53 54
2
180
168
175
175.50
5.00
7.50
175
177.50
5.00
9.50
Mean Squared Error (MSE)
3 159 174.75 15.75 172.75 13.75
å(Forecast errors)
2
4 175 173.18 1.82 165.88 9.12
MSE =
5 190 173.36 16.64 170.44 19.56 n
6 205 175.02 29.98 180.22 24.78
Σ|Deviations|
MAD = 10.31 12.33
n
4 - 55 4 - 56
55 56
14
17-09-2024
å(Forecast errors)
2
57 58
MAPE =
åabsolute percent error = 44.75% = 5.59% 82.45 98.62
n 8
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59 60
15
17-09-2024
Quarter
Tonnage
Unloaded
n
with
a = .10
for
a = .10
with
= .50
for
= .50 Quarter Unloaded
n
with
a = .10
for
a = .10
with
= .50
for
= .50
1 For 180
= .10 175 5.00 175 5.00 1 For 180
= .10 175 5.00 175 5.00
2 168 175.5 7.50 177.50 9.50 2 168 175.5 7.50 177.50 9.50
3 159 = 82.45/8
174.75 = 10.31
15.75 172.75 13.75 3 =
159 1,526.54/8
174.75 = 190.82
15.75 172.75 13.75
4 175 173.18 1.82 165.88 9.12 4 175 173.18 1.82 165.88 9.12
5 For 190
= .50 173.36 16.64 170.44 19.56 5 For 190
= .50 173.36 16.64 170.44 19.56
6 205 = 98.62/8
175.02 = 29.98
12.33 180.22 24.78 6 205 175.02
= 1,561.91/8 = 29.98
195.24 180.22 24.78
7 180 178.02 1.98 192.61 12.61 7 180 178.02 1.98 192.61 12.61
8 182 178.22 3.78 186.30 4.30 8 182 178.22 3.78 186.30 4.30
82.45 98.62 82.45 98.62
MAD 10.31 12.33
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61 62
Comparison
n
of Forecast Error Comparison of Forecast Error
∑100|deviation
Rounded i|/actualiRounded
Absolute Absolute Rounded Absolute Rounded Absolute
=Actual
MAPE Tonnage i=1 Forecast
with
Deviation
for
Forecast
with
Deviation
for
Actual
Tonnage
Forecast
with
Deviation
for
Forecast
with
Deviation
for
Quarter Unloaded a = .10 n a = .10 a = .50 = .50 Quarter Unloaded = .10 = .10 = .50 = .50
1 For 180= .10 175 5.00 175 5.00 1 180 175 5.00 175 5.00
2 168 175.5 7.50 177.50 9.50 2 168 175.5 7.50 177.50 9.50
3 159 = 44.75/8
174.75 = 5.59%
15.75 172.75 13.75 3 159 174.75 15.75 172.75 13.75
4 175 173.18 1.82 165.88 9.12 4 175 173.18 1.82 165.88 9.12
5 For
190= .50 173.36 16.64 170.44 19.56 5 190 173.36 16.64 170.44 19.56
6 205 175.02
= 54.05/8 =29.98
6.76% 180.22 24.78 6 205 175.02 29.98 180.22 24.78
7 180 178.02 1.98 192.61 12.61 7 180 178.02 1.98 192.61 12.61
8 182 178.22 3.78 186.30 4.30 8 182 178.22 3.78 186.30 4.30
82.45 98.62 82.45 98.62
MAD 10.31 12.33 MAD 10.31 12.33
MSE 190.82 195.24 MSE 190.82 195.24
MAPE 5.59% 6.76%
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63 64
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17-09-2024
Ft = (At - 1) + (1 - )(Ft - 1 + Tt - 1)
MONTH ACTUAL DEMAND FORECAST (Ft) FOR MONTHS 1 – 5
3 300 Ft = F2 + (A2 – F2) = 100 + .4(200 – 100) = 140 where Ft = exponentially smoothed forecast average
4 400 Ft = F3 + (A3 – F3) = 140 + .4(300 – 140) = 204
Tt = exponentially smoothed trend
At = actual demand
5 500 Ft = F4 + (A4 – F4) = 204 + .4(400 – 204) = 282
= smoothing constant for average (0 ≤ ≤ 1)
b = smoothing constant for trend (0 ≤ b ≤ 1)
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65 66
Step 2: Compute Tt 2 17 7 31
3 20 8 28
Step 3: Calculate the forecast FITt = Ft + Tt 4 19 9 36
5 24 10 ?
= .2 b = .4
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67 68
17
17-09-2024
69 70
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71 72
18
17-09-2024
25 – squares technique
20 –
15 – y^ = a + bx
10 – Forecast including trend (FITt) where y^ = computed value of the variable to be predicted
5 – with = .2 and b = .4 (dependent variable)
a = y-axis intercept
0 – b = slope of the regression line
| | | | | | | | | x = the independent variable
1 2 3 4 5 6 7 8 9
Time (months)
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73 74
Deviation5 Deviation6 ŷ = a + bx
Deviation3
Least squares method minimizes the
sum of Deviation
the squared
4
errors (deviations)
Deviation1
(error) Deviation2
Trend line, y^ = a + bx
|
1
|
2
|
3
|
4
|
5 6
| |
7
a = y - bx
Figure 4.4
Time period
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75 76
19
17-09-2024
x=
å x = 28 = 4 y=
å y = 692 = 98.86
n 7 n 7
4 - 77 4 - 78
77 78
1 74 1 74
140 –
()
2 79 4 158
3
a = y - bx = 98.8680
-10.54 4 = 56.70 9 240
130 –
120 –
4 90 16 360
110 –
5 105 ŷ = 56.70 +10.54x25
Thus, 525
100 –
6 142 36 852
90 –
7 122 49 854
Σx = 28 Σy = 692 Σx2 = 140 Σxy = 3,063
80 –
70 –
x=
å x =in28year
Demand
=4
å y+=10.54(8)
8 = 56.70
y=
692
= 98.86
60 –
= 141.02, 50 –
n 7 n or 7141 megawatts | | | | | | | | |
1 2 3 4 5 6 7 8 9
Year Figure 4.5
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79 80
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17-09-2024
4 - 81
81
21