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Website review of Hamrobazzar.com
Hamrobazzar.com
Submitted By:
Sandip Bhandari
Ayush Nepal
Sandesh Devkota
Submitted To:
Rupesh Shrestha
Faculty of E-commerce
Saptagandkhi Multiple Campus
February ,2024
STUDENT’S DECLARATION
This is to certify that we have completed our project entitled “A Project on Nepalese
Leading E-commerce Platform: Hamrobazzar. com” under the guidance of Rupesh
Shrestha in partial fulfillment of the requirements for the degree of Bachelor of Business
Administration at Faculty of Management, Tribhuvan University. This is our original work
which we have not submitted earlier elsewhere.
Sandip Bhandari
Auysh Nepal
Sandesh Devkota
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CERTIFICATE FROM THE SUPERVISOR
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ACKNOWLEDGEMENT
This report has been prepared in the partial fulfillment of the requirements of internal
evaluation for the degree of Bachelor of Business Administration (BBA). It is our privilege
to complete this study report on Hamrobazzar.com.np, an e-commerce leading website.
It is pleasure to express our sincere gratitude to our teacher and faculty of e-commerce Mr,
Rupesh Shrestha for his support, advice and efforts for the preparation of the report.
Thank You
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Contents
CHAPTER 1 :INTRODUCTION.........................................................................................................1
1.1 Introduction to Project Work...................................................................................................1
1.2 Objectives of Project Work.........................................................................................................1
1.3 Methodology of Project Work....................................................................................................2
1.4 Scope and Significance of the Project Work.............................................................................2
1.5 Limitation of Project Work........................................................................................................2
CHAPTER 2: REVIEW OF WEBSITE..............................................................................................4
2.1 Introduction of websites..............................................................................................................4
2.1.1 E-commerce business model....................................................................................................6
2.1.2 SWOT ANALYSIS...................................................................................................................6
2.1.3 Service Offered..........................................................................................................................8
2.2 Review of the Website..................................................................................................................9
2.2.1 Look and Feel............................................................................................................................9
2.2.2 Content and Catalogue Management.....................................................................................9
2.2.3 Payment Management............................................................................................................11
2.2.4 Security Management.............................................................................................................12
2.2.5 Search Management...............................................................................................................13
2.2.5 Communication and Collaboration Management...............................................................13
2.2.6 Notification Management.......................................................................................................13
2.2.7 Profile and Personalization Management.............................................................................14
2.2.8 E-Marketing............................................................................................................................15
CHAPTER 3: SUMMARY, CONCLUSION, LESSON LEARNT AND RECOMMENDATION
...............................................................................................................................................................17
3.1 Summary.....................................................................................................................................17
3.2 Conclusion..................................................................................................................................18
3.3 Lesson learnt..............................................................................................................................18
3.5 Recommendation.......................................................................................................................19
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CHAPTER 1 :INTRODUCTION
1.1 Introduction to Project Work
Project work is an activity which aims to give students learning experience with the
chance to synthesize their knowledge from different areas of learning, which is
critically and creatively applied to current life situations. Project work is a collection
of knowledge about a particular subject. Project work has helped me to communicate
effectively and to present ideas clearly and logically to specific audience in both the
written and oral forms. It work is series of activities that allow the students to study,
do research and act by themselves using their abilities, interest and personal
experience.
The main purpose of writing this report is to know about the following e-commerce
site within our nation. There are many retail e-commerce sites among them
harobazar.com is one of them and one of the most popular among them. It is free
online classified which enables individuals as well as companies to list wide variety of
new or used product through online.
The information about growing trend of buying and selling product is one of the
objects of this report writing. In Nepal there has been increasing demand for the
online business in a recent years in the urban areas. Due to rapid demand and keen of
interest of using newer technology. Along with the study of the website customer
satisfaction, customer review is also the matter of the study in report writing.
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1.3 Methodology of Project Work
Research Design
Research design is a structure prepared to conduct research. After selecting the topic
or subject of research, a researcher formulates plan and framework for completing
his /her research work since beginning till the end is known as research design. It is a
framework of research which helps to collection, measurement and analysis of data. It
helps to select research method considering to limited resources. It is a plan and
structure to find out the solution of the problem. It is a road map to start process and
conclude the research work.
This study is based on more desk study research design. This is all called literature
review method. In this method the data or information are collected from secondary
data or other researcher data like article, journal, and others sources. The data
collected by us may or may not be the right data because of time and repeated search
in particular topic.
Secondary Sources
Information gathered by someone other than the researcher associated with the current
study is known as secondary data. As a regards supporting literature, relevant books,
journals, bulletins, magazines news, internet are the sources of secondary data.
➢ Time constraints
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➢ As it is a growing sector, the change in this industry is unstable and sometime
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CHAPTER 2: REVIEW OF WEBSITE
2.1 Introduction of websites
Hamrobazar started as a hobby site when Prabal Saakha, managing director of the
company, was attempting to sell his phone at a good price. He had scoured the city to
get buyers for his used set, and when he’d finally found a storekeeper who was willing
to help him, what followed enraged him. For one, he was taken aback by the
ridiculously low price he was offered in exchange, and two, he had to leave the phone
in the storekeeper’s care—for a month or so until it was sold—without recouping a
penny. That was how such sales were conducted in Nepal in those days. Frustrated, he
thought about resorting to online-market sites, but to his dismay, Nepal did not have
such portals.
Hamrobazar has now moved its primary focus to implementing the business-
tobusiness and the business-to-consumer models. This move also reflects the
company’s aim to involve every business house possible. The team also provides
guidance to any wholesaler or retailer on how they can expand their businesses by
advertising through them. In the initial years, quite a few sellers misunderstood what
the platform was attempting to do. Many thought Hamrobazar itself was the trader or
dealer of the products on their website. And some people who didn’t like the deals
they made would blame the portal team for their bad experience, when Hamrobazar is
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not liable for anything that happens between buyer and seller. But now, such notions
about the company have changed.
Hamrobazar generates revenue mainly from site traffic. Initially, the site didn’t allow
third-party ads because he was worried that third-party links would divert traffic away
from their site to other sites. But in order to monetize the site, they have had to
compromise and have recently resorted to featuring third-party ads.
Future Plan
Hamrobazar is still a developing concept, but there are already lots of businesses that
rely on Hamrobazar to conduct transactions. The company wants to grow, but not in a
manner that is unmanageable. In 2014, the company tried venturing into e-commerce,
but the competition was so fierce that they had to abandon the project.
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2.1.1 E-commerce business model
Everything is simple vendors sell their products on the site and buyers purchase what
they want. C2C websites benefit from commission fees for listing goods that are
normally paid for by the seller. Transactions are made through online payment
systems. E-commerce websites are only intermediaries and are not liable for product
quality, payment security or refunds.
Most of the time we see that the use of electronic techniques for doing business add
value either by the reducing transaction cost or by creating some type of network
effect, or by a combination of both. In SWOT analysis (the acronym is short for
Strengths, Weaknesses, Opportunities and Threats), here we try to find out the
strengths and weaknesses of ecommerce in respect of Nepalese business environment.
Then after we try to identify opportunities presented by that environment and the
threats posed by that environment. As shown in the following figure which shows the
questions that an analyst would ask in conducting a SWOT analysis.
Strength
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➢ Creates a strong link between marketing and sale statistics.
➢ Enables pricing, availability etc to responding directly and instantly to market
pleasure.
➢ Entering the online market requires you to be competitive and have the highest
level of customers service in place
➢ Reviews and negative comments can spread quickly and damages customer
brand
➢ Cost of entry can be high.
➢ Doing its poorly can be worse that not doing all the time
➢ Physical products can be available but lack in personal services which are
intangible
Opportunities
➢ New customer information can be used to identify and exploit new markets.
➢ Responsive marketing and sales can be used to identify and exploit new
markets.
➢ Integration with back end system can improve transaction turn around and
increased productivity.
➢ There is no direct interaction between customer and the seller and no scope of
bargaining.
➢ Persons using unfair means to operate ecommerce can damage the confidence
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2.1.3 Service Offered
Hamrobazar has offered different of second hand product as well as new products to
the customer with different range of price like furniture, automobile, beauty and
health care, books and learning, computers, music instruments and more other
products. Hamrobazar offered service in a single roof of house so, Shopping in
physical shop is hard as different product cannot be found in single shop. We have to
travel to different place in the other shop for the variety of product. Hamrobazar has
developed an easier platform for customer to buy all the product through online
shopping. Hamrobazar has target to all class family so all can consumed.
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2.2 Review of the Website
Hamrobazar has today become a platform that sells both used and new products and
where individual sellers, retailers and large companies feature items for sale. Besides
selling just electronic items, automobiles and so on, the site also sees real-estate deals
being made and service-products such as travel and ticket packages being sold. The
list of deals to be made on the site just keeps on expanding.
For today’s increasingly busy populace who own budget smartphones, the site
presents many advantages over paper classifieds. Hamrobazar is easier to work with,
communication between buyer and seller on the site is faster, the visibility of the
products is higher, and the site does not charge for product placement.
Hamrobazar site was displaying around 19,000 classified ads, displaying goods that
ranged from automobiles to apparels, and even jobs, events and pets. The site gets
315,000 unique hits a month. The total number of hits exceeds 600,000. The site does
not charge its users, even services like computer generated featured ads are free
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addons. Therefore advertisements have to generate most of the revenue for the site.
The growth has also called for increased number of team members, adding to the
expenses of the company. HamroBazar was never about making money. That’s why it
has been
free from the start, and we intend to keep it that way. And I don’t think one can
measure success in terms of money.
Hamrobazar has now moved its primary focus to implementing the business-
tobusiness and the business-to-consumer models. This move also reflects the
company’s aim to involve every business house possible. The team also provides
guidance to any wholesaler or retailer on how they can expand their businesses by
advertising through them. In the initial years, quite a few sellers misunderstood what
the platform was attempting to do. Many thought Hamrobazar itself was the trader or
dealer of the products on their website. And some people who didn’t like the deals
they made would blame the portal team for their bad experience, when Hamrobazar is
not liable for anything that happens between buyer and seller. But now, such notions
about the company have changed.
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2.2.3 Payment Management
Hamrobazar does not deliver nor does accept payment from users for any product or
services listed. Hamrobazar not involved in buying or selling activities nor does it act
as agent or middle of buyer and sellers. All product/services are listed by Users
(Sellers), who have posted information of their offerings. Sellers are themselves
responsible to deliver, obtain payment and issue bill for their sales. Similarly, Users
making purchases (Buyers) are self-responsible to verify good services before
releasing any payments. Users (Buyer or Seller) should take necessary measures and
obtain appropriate documents related to dealings as they would in traditional offline
transactions. Any contractual obligation regarding payment, delivery, terms,
conditions, warranties or representations associated are solely between Users (Buyer
& Seller), and Hamrobazar is not part of such contract in any manner.
Protecting privacy is important to us but due to the nature of our business, some
functions and services offered through our site requires user to provide certain
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personal information such as name, email address, contact address, phone numbers,
etc for communication purpose and such information collected are provided to us
voluntarily. Some of this information is displayed publicly in Internet and may be
used by third parties, on whom we do not have any control. Similarly some of
personal information is shared with other users in order to facilitate communication.
Some of computer data are involuntarily collected by our system in order to ensure
proper functioning of our services. These data includes cookies, user IP address, site
browsing behavior, page traffic & information related to computer, browser, screen,
etc. Third party vendor, including Google may also collect these data in order to
display ads based user behavior.
Hamrobazar use collected information and data to provide our services, facilitate
communication between users, customize information, communicate marketing and
promotional offers (which you can opt out anytime), display third parties
advertisements, identify user, market research, troubleshoot & improve or develop our
system.
Hamrobazar do not sell or rent user's personal information to third parties without
user's explicit consent. However we may be required from time to time to disclose
user's personal information to Governmental or law enforcement authorities. We may
also disclose personal information to enforce our policies regarding to claims made by
others for violation of their rights, privacy and property. We may share some part of
your personal information with our service provider (including but not limited to
mobile network operators, hosting providers, etc), who helps us in functioning of our
business and technical operations.
Hamrobaza store this personal information on secure computer & ensure best effort to
protect from unauthorized access and malicious use. However transmission of data
over internet is not under our control and may not be completely safe.
You can modify, delete your personal details, posting & other information from our
system whenever you want. But we might retain backup / archive of such information
for purposes not limited to reporting, regulatory compliances, etc for reasonable time.
We may aggregate information in manner to anonymize data, and supply such
nonpersonally identifiable data to our affiliates.
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2.2.5 Search Management
Hamrobazar has different search engine like google, yahoo, and other. Hamrobazar
sites contain different products like automobiles, accessories, furniture, and so on.
Like hamrobazar websites there are other websites like daraz, nepbay,and others.
Hamrobazar has been providing information regarding every product in the website.
It has been made sure that every of their customer get equally importance of the
product shown to them. Hamrobazar has pop up information on their website page and
on their application when any new information has to be delivered to their customer.
They also send a notification through email via push notification. It gives particular
description to each of the products so that their customer can know detail information
that they need to know about the product. When logged in with the website, it profiles
your activities and like and dislike on the particular production in order to provide
customer of their like and affordability of the customers. Hamrobazar notifies you for
new as well used product available in the website according to the products you have
brought and likely to buy in affordable price. Hamrobazar has been using an effective
management and technology regarding information and notification to be provided to
its customers.
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2.2.7 Profile and Personalization Management
Hamrobazaar also allows sellers to post their product for sale, so that buyers can buy
them at reasonable prices whether new or used. It has become the biggest promotional
vehicle and communication channel for all the dealers around the country.
Hamrobazar.com is an online characterized which empowers people and additionally
organizations to list the wide assortment of the new or utilized item on the web. It is a
standout amongst the most utilized shopping locales in Nepal as it gives the stage to
the person to move their very own items. Hamrobazar.com is an incredible channel for
associating purchasers and dealers. Hamrobazar.com is an ideal content which records
your items for nothing.
It is one of largest networks of selling the product servicing and targeting the
Nepalese. This is I think the first internet solution which is currently busy on solving
problems.
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The customer is getting the full and satisfied service from this site. As it deals with
many products and items refer to all class that is high and low income. The site
originally compels the services to the every class people as it consists the product of
every types and termination.
It is one of largest networks of selling the product servicing and targeting the
Nepalese. This is I think the first internet solution which is currently busy on solving
problems. The customer is getting the full and satisfied service from this site. As it
deals with many products and items refer to all class that is high and low income. The
site originally compels the services to the every class people as it consists the product
of every types and termination.
2.2.8 E-Marketing
Considering the current volume of internet marketing business, it’s hard to believe
how young the internet marketplace is. While the timeline of internet marketing has
been short, the cumulative events leading up to where we are now have impacted the
entire globe faster than any marketing revolution in history. Today, it’s hard to believe
in having an organization which doesn’t have some kind of online presence. When the
internet was first introduced in the early 90s, the internet was treated as a tool for
exchanging emails and digital information, but wasn’t yet considered valuable for
reaching customers.
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Hamrobazaar gave a free online Customer-2-Customer platform for buyers and sellers
to get connected. Hamrobazar is visited by around 50,000 unique visitors who use the
site for buying and selling purpose. Compared to newspaper classifieds,
hamrobazar.com will provide more comprehensive detail and pictures thus enabling
consumer to choose better. Hamrobazar.com has created such platform where both
seller and buyers can interact with each other Mission Statement and stated goals of
hamrobazar.com Hamrobazar.com does not appear to have a predetermined mission
statement, nevertheless, the basic mission and goals of the Company is to provide a
perfect solution for selling the products for free. It also believes that internet is a great
Promotional vehicle as well as communication channel for connecting buyers and
sellers
Pyramid E-marketing
Hamrobazar has pyramid e-marketing strategy where every customer are connected
with each other. The model presented technology as a new dimension into the
twodimensional triangle model. In product marketing, one dimension of marketing
was the company- external customer dimension based on a traditional marketing mix
and the four Ps of marketing. In service marketing, two dimensions of marketing were
added as discussed earlier: the company-employee and the customer-employee
relationships
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CHAPTER 3: SUMMARY, CONCLUSION, LESSON
LEARNT AND RECOMMENDATION
3.1 Summary
Hamrobazar has expanded its online shopping experience in Nepal to mobile platform
with the launch of its Android and IOS mobile application. The application has been
developed with the vision of making buying and selling online faster and more
convenient. The Hamrobazar app also features unique services to improve user
experience, such as a shipping fee calculation system to organize more personalized
and cheaper delivery. Hamrobazar in Nepal is currently being managed by Prabal
Saakha is a managing director.
Hamarobazar have been providing a wide range of products offering ranging in
different price and quantity, which customer can easily pick in terms of what brand
they prefer. Hamrobazar has offered different new products as well as used products
in their site. Hamrobazar is an online classified marketplace that enables individuals
and companies to list a variety of new and used products.
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Hamrobazar.com is free online classified which enables individuals as well as
companies to sell wide variety of new or used product online. Hamrobazar is visited
by around 50,000 unique visitors who use the site for buying and selling purpose.
Compared to newspaper classifieds, hamrobazar.com will provide more
comprehensive detail and pictures thus enabling consumer to choose better.
Hamrobazar.com has created such platform where both seller and buyers can interact
with each other Mission Statement and stated goals of hamrobazar.com
Hamrobazar.com does not appear to have a predetermined mission statement,
nevertheless, the basic mission and goals of the Company is to provide a perfect
solution for selling the products for free.
Hamrobazar has today become a platform that sells both used and new products and
where individual sellers, retailers and large companies feature items for sale. Besides
selling just electronic items, automobiles and so on, the site also sees real-estate deals
being made and service-products such as travel and ticket packages being sold. The
list of deals to be made on the site just keeps on expanding.
For today’s increasingly busy populace who own budget smartphones, the site
presents many advantages over paper classifieds. Hamrobazar is easier to work with,
communication between buyer and seller on the site is faster, the visibility of the
products is higher, and the site does not charge for product placement.
3.2 Conclusion
This report is an outlook to the e-commerce done by hamrobazar and its growth while
using different technique to survivsal in the market. Through this report, we make an
effort to understand how hamrobazar has used technology theories and entailed that it
in its. Hamrobazar is number one and trusted online shoping destination in Nepal.
From this report, I find out that it satisfies the need of the customer and provides
greater customer experience on the website.
➢ This project work helped us to learnt the basic features of an ecommerce sites,
➢This project helps to Learn about the different communication channels.
➢ This project work helped us to develop our writing skill.
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➢ This project work helps us to understand the working mechanism of
Hamrobazar.com.
3.5 Recommendation
Books
Saud, A.S & Bhusal, R. (2016) E-Commerce (3rd ed.). Kathmandu: Kriti Publication
Pvt.Ltd Adhikari, S.N. (2075). Essentials of E-Commerce and E-Business.
Kathmandu: Buddha Publication
Kenneth C. Laudan, Carol G. Traver, "E-Commerce Business, Technology, Society",
Pearson
Websites
(2014). https://hamrobazaar.com/.
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