HGB Group

Company profile - 2021

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 Company Profile

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Company Management

Chairman

Mr. Ngov Leang Houth is a well-recognized business leader in Cambodia know for crafting the
requisite strategic vision in creating the success in all his ventures. Over the last decade, Mr.

Houth has acquired enviable reputation for sound corporate performance while remaining true
to his philosophy of Service Quality and Reliability.
In 2012, Mr. Ngov Leang Houth was conferred upon by King Norodom Sihamoni the
honorable title of ‘Oknha’ for his contribution to the economy and to the community.
Mr. Ngov Leang Houth is the 100% shareholder of HGB GROUP

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Company profile

 Core business units; FMCG, Restaurants, Automotive, Oil &

Lubricants, Logistic and Retails

 700 employees (all divisions)

 Strengths;
 Large customer base (B2B, B2C)
 Strong experience in brands development

 Group values;
 Sustainability and ‘’GROW UNLIMITED’’
Unit 1305-1307 | 13th Floor Exchange
 Customer service, quality and reliability Square Bldg. 19-20, 120211 Phnom Penh,
Cambodia

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 History of HGB Group Automotive Growth

2021
Appointed exclusive
importer & distributor of

2015 2019 Infiniti

Appointed exclusive Appointed exclusive
2012 importer & distributor of importer & distributor of Manitou
Automotive Business

Appointed exclusive
importer & distributor of Roll-Royce BMW Master Mover

Mazda Bentley Volvo BRP (Seadoo/ Can Am)

2013 2017 2020

Appointed exclusive Appointed exclusive Appointed exclusive
importer & distributor of importer & distributor of importer & distributor of

KIA HARLEY DAVIDSON Lamborghini

Volkswagen Maserati

HINO McLaren

Aston Martin

RAM

Jeep

Ferretti

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Company Profile – HGB 5 x Core Divisions
• Own warehouse, 2,000sqm
• 30% market share in
brand new car sales • Dry, chilled and cool
HGB HGB
storage
• Luxury/ premium/ Automotive Logistics
comm. Vehicles • Own brand new fleet
vehicles.

• Lubricants/ Petrol
Stations • B2B import & distribution
CYCS
BLUE • Directly from manufacturer;
• & Real Estates
OCEAN Europe/ Western, China,
FMCG
• Opening 500 location Asia
within next 10 years

HGB Food
• European and Asian
franchises Industry

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HGB - Automotive Business Units
HGB’s automotive vertical is split into separate Business units, Premium, Luxury, Commercial Vehicles and Adventure.
Each business unit is managed by a Managing Director, responsible for all aspects of operations, backed by back-office departments
Finance and Logistics. HR is organized centrally, however each business unit and volume brand has its own HR executives. Marketing is
operated by each brand, and consolidated centrally.

Premium Luxury Comm. Vehicles Adventure

Mazda #2 player in market. 30% Key player in South East Asia Hino +150% growth vs
market share sales performance. previous distributor BRP (Seadoo and Can Am)
BMW performance sales growth Top5 in APAC
award APAC 2019

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HGB - F&B Business Units

Current brands:

B Business
F & Business
F&B

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HGB - Business Solution

Exclusive partner:
BLUE OCEAN Technology

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Automotive Divisions – Organization Structure
HGB Group is organized as a matrix organization, each business unit managed by a General Manager. This setup allows
HGB to efficiently use synergies across all business units such as finance, logistics or HR / Admin. Direct and clear
reporting lines further support the effectiveness of the organization.

Chairman

VP Corp. Strategy VP Operation

CFO

Group HR
Group Finance Group Logistics

HGB GROUP CO., HGB AUTO CO., A&A AUTO CO., HGB MOTOR CO., HGB PREMIUM PRESTIGE AUTO
HGB CV CO., LTD. HGB FI CO., LTD.
LTD. LTD. LTD. LTD. CO., LTD. CO., LTD.

MD MD MD MD MD MD MD MD

GM GM GM GM GM GM GM GM

Staff = 57 Staff = 180 Staff = 51 Staff = 37 Staff = 29 Staff = 29 Staff = 35 Staff = 310

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Automotive Organization Strategy
Within the Group’s organizational structure, each brand has it exclusive position. Brand management is carried out by
dedicated Brand GM’s, reporting to the Managing Director - Automotive.
Brands share the resources of the business support functions Admin/ HR, Finance and Supply Chain management.
Marketing resources and responsibilities are separated clearly by brands.
High volume brands operate with organizations with exclusive resources. Lower volume brands, ie ultra luxury brands, operate
with more shared resources to optimize overhead cost.

Exclusive resources/
General Manager, Shared resource / Exclusive After sales / shared resource in small
Sales personnel resource service volume brands

Shared resource/ Shared resource*

Supply Chain
Marketing Exclusive resource for large
volume brands
Management * Mgr in charge will focus on max.
2 brands to ensure focus

Finance HR Shared resources/

Shared resources/ HR execs in each auto
Accounting Administration
Accounting mgrs. In brands brands

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Mission and Vision
Our Commitment

HGB Group believes in market success through the establishment of outstanding showroom facilities, combined
with state of the art aftersales workshops which ensures optimal customer sales and service experience.

HGB Group commits to:

• Target achievement (Sales, market share, aftersales)

• Required marketing budgets to ensure a swift increase of brand presence among the target group
• Offering the full product line up
• Compliance with manufacturer’s CI requirements for all facilities
• Hiring the necessary amount of experienced personnel and consequent training requirements
• Regarding the business as a long term investment, and not as a solely profit-driven business vertical

This strategy has proven successful with other brands in our Group’s portfolio, where for example with Mazda
HGB continuously achieved the market leader retail position year-on-year and the successful market introduction
of KIA and other brands under HGB portfolio

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Company Profile – Visual Impressions
PREMIUM DIVISION

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Company Profile – Visual Impressions
LUXURY DIVISION

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Company Profile – Visual Impressions

Showroom Christmas decoration Volkswagen, KIA, Mazda

showrooms

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LUXURY DIVISION – Visual Impressions
LUXURY DIVISION

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Company Profile – Visual Impressions
LUXURY DIVISION

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Company Profile – Visual Impressions
LUXURY DIVISION

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Company Profile – Visual Impressions
COMMERCIAL DIVISION

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H G B A S S E M B L Y M O T O R – Visual Impressions
H G B A S S E M B LY P R O J E C T

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H G B A S S E M B L Y M O T O R – Visual Impressions
H G B A S S E M B LY P R O J E C T

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H G B A S S E M B L Y M O T O R – Visual Impressions
H G B A S S E M B LY P R O J E C T

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60M Commercial – Visual Impressions
ACE Hardware – MAZDA – JEEP RAM

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60M Commercial – Visual Impressions
ACE Hardware – MAZDA – JEEP RAM

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Awards

2019 – Rolls Royce – APAC Dealer of the Year 2019 & 2020 – Hino Part appreciation awards

2018 & 2019 – Mazda Award – Highest Sales 2015 – Mazda Award – Best Market Share
Volume Record contribution

2014 – KIA – Best Partnership Award

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 Thank You

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