Unit 4
Unit 4
Flow Chart
● Model T is invented by Henry Ford
● 1909: $850
○ Too pricey for middle class
● He creates the assembly line which helps make model T more
affordable
○ 1920s ($290)
● People still need payment options
○ Installment plans are created
■ Sales went frome 8mil to 26 mil
■ Kichen Applinces, Furniture, and Radios all started doing
the same thing
● Marketing Departments
○ Planned Obsolescence
○ Advertising
■ Money spent went from 500 mil to 3 bil
■ Magazines, Newspapers, Radio, and Billboards
● Auto- Touring
○ Family Vacations, Suburb Living, and Teenage Culture
The Roaring Twenties
The Roaring Twenties in Art and Architecture
● The “War to End All Wars” was over
● Americans attempted to return to life as usual.
○ Society witnessed rapid changes, especially in the visual arts.
● Women were especially changed in the 1920s.
○ Home from the wartime factories
○ Gained the right to vote
○ The economic prosperity of the times led to greater household
spending
■ Washing machines
■ Vacuum cleaners
■ Refrigerators
● Women went from being quiet and subservient, dressing in Victorian
fashions…
Flappers
● Young women in the 1920s who challenged social tradition with their
dress and actions.
○ Assertive
○ Outspoken
Leisure Activities
● Flagpole sitting was a popular pastime for teenage thrill seekers.
Dance Marathons
● Couples would compete for prizes to see who could dance the most
Causes to the Stock Market Crash
Industries in Trouble
● Prosperity of the 1920s was superficial
○ Masked many problems
● Basic industries not profiting
○ Railroad, textile, steel
○ Large layoffs in workforce
● End of wartime lowers demand
○ Coal
○ Lumber
● Real estate prices climb
○ Too expensive for most americans
○ People stop buying
Farmers Need a Lift
● Crop prices fall by 40% after WWI
○ Deflation
○ Demand also falls
● Farmers took out loans to increase production
○ Lowered prices further
○ Lost farms when they could not pay loan
● Coolidge vetoes two attempts at price supports for crops
Uneven Income
● Gap grows between rich and poor
○ Wealthiest 1% =75% increase in income
○ Americans as a whole = 9% increase
○ Most families make less than $2500 a year
○ Most families can’t afford household items
Causes of the Great Depression
Many investors lost most or all of their money, leaving numerous unpaid
debts
● Bank Failure
○ People are unable to repay their loans,
■ Resulting in a lack of funds for banks
○ Bank runs - many people at one time come to withdraw money
out of a bank
■ Leaving no cash in the bank
■ Banks forced to close
● Business Failure
○ People are not buying products
■ No income
■ Installment Plans are not getting paid
● Global Depression
○ Countries are not buying American products
■ Protective tariffs
■ Resulting in job losses
● Credit Crisis/Consumer Debt
○ 1920s: everything was bought on credit
■ Farmers and other investors cannot repay their loans to
banks
● The Bonus Army
○ The bonus army was a gathering of WWI vets who wanted
payment and were protesting in washington.
○ The army used tear gas to disband them
● There is an event called the dust bowl in the midwest
○ Caused by overproduction of farmers
○ An unusually dry year
○ High winds
● Results
○ Top soil was gone
○ Massive dust storms
○ Lung issues
○ Dirt got into homes on a large scale
○ A lot of people left and went to California
Election of 1932
Directions:
● Use the textbook, pgs. 770-773 (flag book) to determine if they are true or
false
want FDR to run for president. She flew everywhere helping run the
5. ____FT_ A New Deal for the “forgotten man” was the core of FDR’s
the election, as they had ever since the Civil War. They became anti-
8. __TF___ Hoover won the election after a very close race but FDR
1. How does FDR describe the effect of "fear" on nation and economy? Fear can
and will destroy the nation if it isn’t controlled. Fear is making people not do
2. Who does FDR ask the people to put faith in to help them? How does this differ
3. What is the overall purpose/main idea of the speech? What evidence supports
1. What is the purpose of this radio address? Why do you think FDR believed this
banks
2. How does FDR try to restore trust in banks in this address? Provide evidence.
By explaining how banks work. He explains that he is going to inspect the banks
on a regular basis.
said to put your trust in him. He says that he needs congress to give him the
● New Deal:
Depression
■ Economic recovery
■ Financial reform
● Hundred Days
banks
offerings
● Automotive culture
● Luxury Items
● Flapper dresses
● People had a sense of self worth now that they had a job
income
○ Welfare state
● Deficit spending
○ The New Deal cost the government more than it was pulling in
yearly
system
○ Financially
○ Literally
● The economy, however, would not fully recover until the United
● 1920s
○ Understand the major concepts surrounding the consumer
○ Scopes Trial
● Great Depression
Depression?
Road to War
Isolationism
● The U.S. wanted no part of world affairs that would lead them to war
after WWI
many nations
○ This was followed for short time, but soon abandoned by most
nations
War Debts
● The Allies owed money to the U.S. from money lent during WWI
○ The only way to pay back the debt was to collect from Germany
■ Hyperinflation
○ Industrial regions taken after WWI
● The German people become bitter and angry towards the Allies and
U.S.
Rise of Militarism
○ By the War
Europe’s nations
person
Benito Mussolini
Joseph Stalin
● The Soviet Union (Russia during WWI) was a communist nation.
● He used Red Army to scare people into complying with his rules.
Adolf Hitler
■ Weimar Republic
politicians.