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Miriam Schulman introduces the Artpreneur Bootcamp, aimed at helping artists at various stages of their careers improve their sales and business strategies. She emphasizes the importance of having a structured plan, specifically the 5 Part Passion-to-Profit Planning Framework, to address common issues that hinder artists' success. Schulman shares her personal journey and insights on overcoming myths and challenges in the art business, encouraging artists to embrace their unique value and connect authentically with potential buyers.

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Download as PDF, TXT or read online on Scribd
0% found this document useful (0 votes)
192 views82 pages

Artpreneur+Workbook+ +the+Inspiration+Place

Miriam Schulman introduces the Artpreneur Bootcamp, aimed at helping artists at various stages of their careers improve their sales and business strategies. She emphasizes the importance of having a structured plan, specifically the 5 Part Passion-to-Profit Planning Framework, to address common issues that hinder artists' success. Schulman shares her personal journey and insights on overcoming myths and challenges in the art business, encouraging artists to embrace their unique value and connect authentically with potential buyers.

Uploaded by

Sepideh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 82

Practical Exercises for a

Profitable Art Business

Miriam Schulman
Welcome to the Artpreneur Bootcamp!

No matter what kind of art you sell or where you are in your art journey, you're
going to get so much out of our time together.

Whether you're just starting to think about the idea of selling your art, or you're
just getting started, or you've had some success in the past, what used to work
now only brings in a trickle of art sales.

Maybe you've heard from the experts that you need a big social media following
or “Artist S’morefronts” in order to make sales.

You're watching other artists doing it so easily,


and when it doesn't work for you, that erodes
your confidence and can make you feel like
you're not good enough or your art isn't good
enough.

Which one best describes you?

You're just starting selling your art (or


you're getting ready to).
You're disappointed with your current
sales.
You're killing it, but always looking to do
better.

Whatever stage you're in, don't worry. You're


in the right place.

CONNECT WITH ME ON INSTAGRAM


Send me a DM on Instagram with the word
“#WORKBOOK” to connect with me.

@SchulmanArt
How do I know this? When I first started selling my art over
20 years ago, I had the same thoughts and fears.

First, let me introduce myself. I'm Miriam Schulman, author


of the number one business book for artists, Artpreneur,
and host of The Inspiration Place podcast.

Back in the '90s, you'd find me at


the World Trade Center in one
of my Ann Taylor suits. I admit I
loved the income and the
lifestyle, but I felt disconnected from my life
purpose. So when 9/11 happened, I knew with every
cell of my body that I could not go back to that
world. Yet, I still didn't believe that I could make a
full-time living from art. At first, I painted on the
side and taught Pilates at New York Sports Club.
New York Sports Club, which recently went out of
business, is a very large chain of gyms in the New
York metropolitan area. While working for them, I
was introduced to selling strategies that the club
wanted me to use to sell personal training
packages. That's when I had my aha moment and
realized that these time-tested selling strategies could sell anything, including
art.

Since then, I've built a multiple 6-figure art business. and it's a sustainable art
business that I can count on year in and year out. I've sold thousands of artworks
online through various venues like Etsy, eBay, print-on-demand sites, and my
own website, and I've completed literally hundreds of high-end portrait
commissions.

As seen on...
However, I know not everyone who
sells their art is successful, not people
around me then and certainly not
now.

That's why we're here today. After 20


years of selling art, I want to share
with you the secret and break down
what you do need to and what are just
myths. I've coached hundreds of
artists who all came in believing one
or more of these myths. And to be
perfectly honest, I believed them all at
one time as well.

Why I created the 5


Part Passion-to-Profit
Planning Framework

I've noticed that the difference


between the starving struggling
artists and the ones who were
successful and making a living from
their art is that the successful artists
have a plan.

They planned for profit, which is why


I created the Passion to Profit
planning framework, to help artists
develop their businesses so they can
have the time and freedom to
create art and do what they love.
THE 5 PART PASSION-TO-PROFIT PLANNING
FRAMEWORK

There are 5 areas that make up the foundation of any successful business,
including art businesses:

Production Plan

Prospecting Plan

Pricing Plan

Promotion Plan

Productivity Plan

Don't worry. I will explain what each of these are in detail in part 2.

If you're struggling, it's because you have a problem with one or more of those
areas and you probably have misidentified your problem. That's why I want to
share the 5 most common problems that I see so that you can help self-diagnose
which ones are sabotaging your results.
5 MOST COMMON PROBLEMS THAT KEEP ARTISTS
STARVING

PROBLEM #1: Spending too much time


on low-profit art

When you create art that takes a lot of time


and isn't necessarily profitable, you have a
production problem.

There are lots of other examples: $5 greeting


cards, $3 stickers, things on CafePress where
you only earn a $1 commission per item even
though it may take you hours to design it.
Anything that is this low profit is something
you want to fix.

Lots of times artists who have this problem think the problem is they just don't
have enough sales, traffic, or customers. However, the real problem is they're
trying to sell low-profit products at a volume. It's much easier to change what
you're creating.

DIVE DEEPER: Going All In on Your Art Career


To earn more from your art without compromising your craft, focus on
understanding what your collectors want rather than blindly following the
"do what you love and the money will follow" myth.

TO LISTEN, GO TO:
SCHULMANART.COM/278

LISTEN NOW
EPISODE 278: GOING ALL IN ON YOUR ART CAREER

QUESTIONS FOR REFLECTION


LISTEN HERE: SCHULMANART.COM/278

What feedback on your current body of work have you received from
potential buyers?

Is there an opportunity in your own artistic process to create more cohesion


or streamlining around sizes, formats, or product types that are most valued
by your target collectors?

What fears or doubts hold you back from wholeheartedly pursuing your art
business goals?

What steps can you take to overcome those mental obstacles?


How do you know if you have this problem?

Well, ask yourself: is most of your art under $500? Or worse, under $100? Or even
under $50? You might think you have a prospecting problem, meaning you want
a bigger audience and think, "Oh, If only I had more people to sell to."

Consider this: if you're selling $5 items and want to make $50,000 a year, you'll
need to find 10,000 customers. Really, you have a production problem, because
you're selling low profit art.
DAWN’S STORY

That's why I want you to meet Artist Incubator client Dawn Trimble. When she
first started working with me, she was selling art for $50.

She doubled her prices in 3 months, and she increased her email list 4 times!
The first month she used these strategies, she made $5,000.

The next time that she promoted through email, she sold $8,300 in original
art (in one month)!

What made the difference for Dawn?

She stopped selling $50 art and started selling art for $1,400, and she started
believing in the value of herself and her art. She also focused on email
marketing rather than social media.

She understood that there were collectors out there willing to pay a premium
for her art… they were waiting for her to believe in herself!
DIVE DEEPER

You can listen to artist Dawn Trimble to The Inspiration Place Podcast and
we’re talking all about how she went from a struggling artist to sold out
collections!

FOR FULL EPISODE AND


SHOW NOTES, GO TO: LISTEN NOW
SCHULMANART.COM/134
EPISODE 134: ARTIST JOURNEY FROM SO-SO TO
SOLD OUT WITH DAWN TRIMBLE

QUESTIONS FOR REFLECTION


LISTEN HERE: SCHULMANART.COM/134

Dawn emphasized the importance of being willing to hear "no" and


continuing to put yourself out there.

Make a list of 10 “asks” you can make this week and then do them with
courage.

Identify 2-3 specific strategies or mindset shifts that you could apply to your
own creative journey based on Dawn's story.

How might you begin implementing those changes?


PROBLEM #2: Being afraid to charge
full market value (for whatever the
reason)

Artists with this problem think that low


priced art is easier to sell. The truth is that
high end art collectors will think something
is wrong with the art if it is underpriced.

THE MYTH: Artists believe that cheaper


is easier to sell.

FACT: Price isn't always the deciding


factor and conversion rates can be
high with high end art.

Here's an example. Would you buy a Rolex watch for $49.50? Well, probably not.,
because if you ever looked at Rolex watches, an authentic Rolex watch is going to
be $4,000, $5,000, even $6,000 (or much more!). It would actually be harder to
sell a Rolex watch for even $400 than it would be to sell a Rolex watch for $4,000.

Let's talk about where else in life you may be less price sensitive. For example,
would you hire the cheapest babysitter?

If I told you that you can hire Johnny for $15 an hour, you hesitate, and then I said,
"Well, you can hire Johnny for $10." Would that make it more enticing to you to
hire Johnny? Probably not. Yet, we do this all the time with our art. People
hesitate to buy our art, and what do we do? We discount the prices.

Where else in life are you less price sensitive? What about when you go to the
vet? Do you hire the cheapest vet? If your vet said "Chocolate needs life-saving
surgery, It's going to be $1,400 to do the surgery," would you say, "Oh no, no, no.
I'm going to look for a cheaper vet"? Probably not. There are many areas in your
life where you are less price sensitive.
How do you know if you have a pricing
problem? Well, if you said to yourself any
of these low-profit thoughts:

..."No one buys art at those prices in my


town."
..."I'm just starting out."
..."I can't charge my friends, coworkers or
families."
..."No one's buying art right now. It's a
pandemic/recession/whatever your
reason is that you think you can't sell."

THE FIX: Start charging at least fair


market value for your art. And I
would argue charge a premium for
your art. And you need to overcome
pricing drama.
PROBLEM #3: Treating Instagram like a
sales catalog

The real problem is that Instagram is for


connection. Usually artists who have this
problem think they don't have a big enough
audience or don't know how to sell on
Instagram.

How do you know if you have this problem?


Well, your Instagram might be very salesy and
not social. Remember, it's social media. It's
supposed to be social. Perhaps you get very
few comments on your posts. Maybe you
think you just need more followers to get this to work, or you're still making less
than $50,000 per year even if you have a lot of followers.

How else do you know if you have this problem? You don't have an email list,
or your email list is less than 500 subscribers, or you have an email list but aren't
using it. Artists with this problem think they have a promotion problem, meaning
they think they don't know how to promote on Instagram. Really, they have a
prospecting problem, meaning they don't know how to turn the people who like
their art into prospects.

THE MYTH: Artists believe the problem is not a big enough audience.

FACT: The better you are at connecting, the fewer people you need.

Instagram is for CONNECTION.

Average engagement rate on Instagram is 0.43%. This means that out of 1,000
people, only 4 people engaging with your account. You know those influencer
guys and gals who say, “I'm going to teach you how to get a bigger engagement
rate and teach you how to sell”? Their engagement rate is still only 0.75%. Out of
1,000 people, only 7 or 8 people are engaging with them on average.
THE FIX: Move prospects from Instagram to your email list.

Why move prospects to email instead?

The average open rate on email is 24%. That means if you have 100 people on
your email list, 24 people will see what it is that you're saying. Compare that to
Instagram where you would need 6,000 people to follow you for 24 people to
actually engage with you.

INSTAGRAM EMAIL

6,000 Followers 100 subscribers

24 people engaged 24 people engaged

The numbers don't lie. By the way, the numbers have only gotten worse since
Threads and all kinds of other social media platforms have popped up.

DIVE DEEPER

We’re talking to emerging


artist Patrick Guindon
whose floral art focuses on
good vibes: the art of living
a vibrant, intuitive life and
the feelings of gratitude,
happiness, and joy. In 2021,
he left his job as an
elementary school teacher
to spend more time with
his art and family.

For full podcast episode and show notes, go to: SchulmanArt.com/174


EPISODE 174: MR. MOM TURNED ARTPRENEUR FT.
PATRICK GUINDON

QUESTIONS FOR REFLECTION


LISTEN HERE: SCHULMANART.COM/174

What does your current weekly schedule look like? Are you carving out
dedicated, uninterrupted chunks of time for your art practice and business
tasks?

If not, how could you restructure your schedule to make this a priority? How
can you set boundaries to avoid burnout?

What are some baby steps you can take this week/month to build your skills
and confidence as an artist and entrepreneur?

(E.g. applying to shows, introducing yourself as an artist, raising prices, etc.)


PROBLEM #4: Being afraid to sell

Many artists actually know if they have


this problem, but sometimes they're not
aware because they're believing stories
that they think about why selling won't
work for them.

Things like...

...”It's a recession, it's a pandemic”


...”No one buys art in my town.”
...”I'm an introvert.”
...”Marketing is cringey.”

THE FIX: Sell your art in an authentic way that doesn’t feel cringey or salesy.

DIVE DEEPER: 3 Art Selling Mistakes to Avoid


Here are some of the selling points I noticed as a buyer that may help you
sell your art! The stories I share in this episode are reminders for the next
time you talk to your clients, and to give them an experience that will lead
to your next sale.

TO LISTEN, GO TO:
SCHULMANART.COM/256

LISTEN NOW
EPISODE 256: 3 ART SELLING MISTAKES TO AVOID

QUESTIONS FOR REFLECTION


LISTEN HERE: SCHULMANART.COM/256

When people buy art, they’re often buying the feeling or experience
associated with the art, not just the physical piece itself.

How can you better capture and convey the feeling/experience you want
collectors to associate with your artwork?

What are some potential obstacles or friction points in your current art-
selling process that could be removed or improved upon?
You can embrace your inner weirdo and make more sales. That's why I want to
introduce you to artist Ashley Longshore.

Ashley’s a contemporary artist who has gained


widespread recognition for her bold and
unconventional style. She’s built her success
by embracing her unique perspective and
celebrating individuality.

Her artwork features bright, bold colors,


bold lines, and unconventional subject
matter, often featuring iconic celebrities and
pop culture figures.

Her willingness to take risks and experiment


with different styles and mediums has
helped her stand out in the art world.
Longshore is known for her quirky
personality and irreverent sense of
humor, which she incorporates into
her art.

But what I want you to know is that


it's not about creating bright, bold,
weird art. It's about how it doesn't
matter if you feel weird.

She's unapologetic about her


unconventional approach to life
and art, and she encourages others
to embrace their own quirks and
differences. She serves as a
powerful role model for anyone
who feels like they don't fit in and
shows that it's possible to achieve
success on your own terms.

DIVE DEEPER: Get Inspired by Global Pop Artist Ashley


Longshore
We discuss her unique style of art, The Audrey Hepburn series, Ashley’s
installation at Lizzie Tisch’s estate in The Hamptons and the infamous Kim
Jong Un painting. We also talk about Ashley’s art collection, her work with
Judith Leiber and her being the first New Orleans artist to have an
installation at the Bergdorf Goodman.

TO LISTEN, GO TO:
SCHULMANART.COM/001

LISTEN NOW
EPISODE 001: GET INSPIRED BY GLOBAL POP ARTIST
ASHLEY LONGSHORE

QUESTIONS FOR REFLECTION


LISTEN HERE: SCHULMANART.COM/001

Ashley emphasizes the importance of being true to yourself as an artist and


creating work that is authentic to your voice, even if it may not have obvious
mass appeal.

How can you embrace your inner weirdo in expressing your art?

What strategies can artists use to stay motivated and combat negativity
during the inevitable lows in your creative journey?
PROBLEM #5: Indulging in overwhelm

This is a productivity problem for sure. Artists who have this problem think they
don't have enough time.

THE FIX: Focus only on what's important, and eliminate what doesn't work.

DIVE DEEPER: Overcoming Overwhelm

TO LISTEN, GO TO:
SCHULMANART.COM/58

LISTEN NOW
EPISODE 58: OVERCOMING OVERWHELM

QUESTIONS FOR REFLECTION


LISTEN HERE: SCHULMANART.COM/58

What negative emotions (e.g. fear, doubt, confusion, overwhelm) hold you
back from taking action on your goals? What thoughts are causing those
emotions?

Looking at the examples of positive emotions mentioned (committed,


excited, empowered, etc.), which ones resonate with you and could propel
you forward in your art business?

What is one concrete, measurable 30-day goal you can set for your art
business that makes you a bit uncomfortable (a sign you’re stretching
yourself)? Why is this goal important to you?

Who can you enlist for accountability to support you in achieving your 30-
day art goal and overcoming any overwhelm that arises?
What do all 5 of these problems have in common?

Focusing on the wrong things.

These problems are caused by a scarcity mindset, and the scarcity mindset
causes us to focus on the wrong things. Most artists struggle not because they
aren't working hard enough, but because they focus on the wrong things.

If you recognize yourself in any of these problems, don't worry. You're not alone,
and it's not your fault! No one has shown you a better way. There's so much bad
advice out there from coaches who lack experience and integrity. So I get why
you feel doubtful about there being a better way.

Now it's your turn.

I have a powerful exercise for you beginning on the next page. From this point
forward, intentionally declare your identity as an artist. This will let the world
know that you're ready to claim that identity. At the same time, you'll develop the
skill of articulating what you do and why.

Every time you state what you want or believe, you're the first to hear it. It's a
message to both you and others about what you think is possible.

DIVE DEEPER: Choose to Believe


Your beliefs hold power. Make the decision to believe in yourself, your
future, and your work. Start this year by choosing to believe.

TO LISTEN, GO TO:
SCHULMANART.COM/240

LISTEN NOW
EPISODE 240: CHOOSE TO BELIEVE

QUESTIONS FOR REFLECTION


LISTEN HERE: SCHULMANART.COM/240

What’s one affirmative statement you could start writing down daily about
your desired future as an artist?

What are some of your own doubts or perceived limitations that you need to
push aside in order to fully believe in your artistic dreams?
ARTIST MANIFESTO
Lesson Recap: 5 Most Common Problems

1. Spending too much time on low-profit art

2. Afraid to raise your prices

3. Being salesy on Instagram

4. Afraid of selling

5. Indulging in overwhelm

Many of these
problems are caused
by a scarcity mindset
and result in
focusing on the
WRONG things!
Let’s start by facing your fears and do a mindset check in. Which of
the fears that we talked about on the last page are holding you back?
What else? Can you question those thoughts? Not everything we
think are facts but our brain’s way of keeping us safe and small. Our
brains have survived to keep us safe, not reach for higher goals.

“Every time you state what you want or


believe, you’re the first to hear it. It’s a
message to both you and others about
what you think is possible.”

~Oprah Winfrey
WRITING YOUR MANIFESTO
Now it’s time to declare yourself an artist! In the box below write “I,
[YOUR NAME], am an artist!” and put a date on it!

Why is this important to you?

My dream collectors are… (Hint: These are the people who would
most want your art and happily pay for it.)
By this time next year I’d love to have made $ ____________________
in revenue from my art.

(Choose a number that makes you really excited and maybe a bit nervous )

What would it mean for you to create total financial freedom from
your art business? What does that look like, beyond money in the
bank? What does it allow you to do?

Eg. (this is what it looked like for me) pay for my kids extracurricular
activities, pay for speech therapy, music lessons, summer camp

What would it feel like to be making a sustainable income from


your art? If you’re already selling your art, what would it feel like to
double your income this year? Since emotions drive your results, use
as many positive emotion words as possible.
Now, you can put all of these together.

It will look something like this. I will write this as my past self from the
year 2001 after 9/11 happened.

n th is da te Se pte mb er 12 th 20 01 , I, Miriam Schulman, declare


O
an d it fee ls lik e a dr ea m co me tru e. Art has always
myself an artist,
ion , an d it br ing s pu rp os e to my life and a sense of
been my pass
t th at I ca n't fin d els ew he re. M y heart swells with joy at the
fulfillmen
t of my ar tw or k be ing ch eri sh ed by dream art collectors who want
though
im mo rta liz e th eir lov ed on es th ro ugh my portraits. The idea of
to
0 fro m th e sa les of my ar tw or k ne xt year fills me with
making $50,00
d ho pe for th e fut ur e. W ith th is fin ancial stability, I can
excitement an
ily a lif e th at th ey de se rve , a lif e full of opportunities and
give my fam
nc es th at wi ll he lp th em th riv e. Th e thought of being able to
experie
ide my ch ild ren wi th ev ery th ing th ey need and more, without
prov
sb an d's inc om e, ma ke s me fee l ca lm and motivated to
relying on my hu
sin es s an d ge t pa st my fea rs. Th is financial security
build the art bu
to br ea th e ea sy an d pu ts to res t any worries about the future.
allows me
Now it’s your turn:

FINISHED YOUR MANIFESTO?


Snap a picture of your artist manifesto,
share it on Instagram and tag
@SchulmanArt so I can check it out!
In part 1, we talked about how you're focusing on the wrong things, so now
you’re going to learn what you should be focusing on instead.

It doesn't matter what kind of art you create. This advice isn't just for painters;
this applies to all kinds of artists.

In fact, these “5 P's” we’re about to cover apply to every business.

Here's what you're going to learn NEXT:

The exact 5-part Passion to Profit


Framework I've used to build a thriving six-
figure art business over the last 20 years

The #1 skill you must have in order to


skyrocket your art sales

How to cut through all the noise and


overwhelm to focus on the inspired action
steps that get results.

You're going to walk away from this training with a roadmap for what to do next,
and at the end, you’ll do an even more powerful exercise than what we did in
part one. You’ll learn how to build your own personalized artist profit plan!

FREE ARTIST WORKSHOP


Looking for more training?
I've got you covered.

GO TO:
SCHULMANART.COM/SELLMOREART
MOVE OVER, ART WORLD GATEKEEPERS

There's never ever been a better time to sell art on your own outside the
traditional gallery system. You see, the art world gatekeepers who used to decide
what was worthy of being featured are being pushed aside by the internet, and
now anyone with a laptop and a dream can make a thriving living from their
art.

Even if you’re an artist who has gallery representation and are doing well, you
can accelerate your results and push yourself past that six-figure mark when
you implement marketing strategies that work in addition to what your galleries
are already doing.

This is usually when I get asked, “what about talent?” As we talked about in part
one, marketing and mindset are going to trump talent every time.
There's something else I want you to
know. Your collectors, the people who
fall in love with your work, don't care if
you're famous or not. They collect your
art, because they feel a connection with
you. No fame is required.

When I hear someone say, “I just need


to know how to do XYZ then I'll be
ready.”

Here’s the thing; readiness is not a


feeling. So many artists get caught up
in wanting to get it all perfect that they
never actually get it going.

What artists don't realize is there are


just 5 things that you do need to build
a thriving art business, and the good
news is that with these 5 fundamentals,
you don't have to worry about the
algorithms changing.

DIVE DEEPER: Why Marketing and Mindset Trump Talent


Marketing and mindset play important roles in your success, even more
than talent. I talk about how famous artists (yes, even those from hundreds
of years ago) utilized marketing to sell their art, and I share personal stories
where I experienced how consistency led to better results than talent.

TO LISTEN, GO TO:
SCHULMANART.COM/241

LISTEN NOW
EPISODE 241: WHY MARKETING AND MINDSET
TRUMP TALENT

QUESTION FOR REFLECTION


LISTEN HERE: SCHULMANART.COM/241

Analyze the role of marketing using the examples of Rubens, Van Gogh's
sister-in-law Jo Van Gogh, and Alice Neel.

What marketing strategies or principles stood out to you as potentially


applicable to promoting your creative work?

Looking for more successful artist insights?


If you’re wondering what creates real success
take it from thriving artists Priya, Cindy, Ciara,
and Linda. They’ll be sharing their secrets to
building a successful art business.

Go to: SchulmanArt.com/299
THE 5-PART PASSION TO PROFIT FRAMEWORK
Let's go over the Passion to Profit Plan: a 5-part framework that helps you cover
all the bases for a thriving business.

#1: THE PRODUCTION PLAN

Consistently build a body of artwork, making


sure you're producing new marketable art on a
consistent basis.

Just because you're marketing your art does


not mean you should sacrifice sacred studio
time. You can have both, especially when
you're focusing on high value art–not stickers,
not painted rocks, not hand-drawn greeting
cards.

1. Weekly Planning Sessions: Dedicate one hour at the beginning of each week
to plan your studio time and marketing activities. Use a planner or digital
calendar to block out specific times for creating art and separate times for
marketing tasks.

2. Art Production Goals: Set specific, measurable goals for the amount and type
of artwork you aim to produce each month. For example, "Complete three large
canvases and five smaller pieces this month."

3. Focus Sessions: Implement focus


sessions where you work uninterrupted for
a set period (e.g., 90 minutes), followed by a
short break.

4. Creative Rituals: Develop rituals to start


and end your studio sessions, such as a
specific playlist, lighting a candle, or a brief
meditation. These rituals can help transition
your mind into a creative state and signal
the end of work, maintaining a healthy
work-life balance.
5. Art Inventory Management: Regularly
update and organize your art inventory.
Document each piece with high-quality
photos, descriptions, and pricing. Use tools
like Excel or art inventory software.
Maintain an organized portfolio that's ready
for marketing and sales without scrambling
at the last minute.

6. Skill Development Blocks: Allocate time


each week for skill development. This could
include experimenting with new techniques, taking online art courses, or
practicing specific skills. Continuously improve your artistic skills, ensuring your
work remains fresh and high-quality.

7. Peer Feedback Sessions: Schedule regular meetings with a trusted group of


artists or mentors to receive constructive feedback on your work. This can be
done in-person or via video calls. Gain new perspectives, improve your work, and
stay motivated through community support.

8. Inspiration Journal: Keep a journal for sketching ideas, noting down


inspirations, and reflecting on your creative process. Capture ideas and
inspirations that can be developed into full pieces later, ensuring a steady stream
of creative material.

9. Thematic Series Development: Plan and develop a series of artworks based


on a specific theme or concept. Outline the series, create a timeline, and set
deadlines for each piece. Create a cohesive body of work that can be marketed as
a collection, adding value to your portfolio.
PATRICK’S STORY

That's why I want you to meet Patrick


Guindon. In 2021, Patrick was working
remotely as a teacher and spinning on
a downward spiral.

“At the end of the day, I was a grumpy


dad and partner. I was so drained, I
struggled to make time for my art
and my mental health suffered.”

He knew he had to leave that job, and


he wanted to take a real shot at
making his art a business.

Can you relate to that feeling?

Maybe your art has been a side hustle


or a hobby and you really want to make a go at it, but you’re not sure how to do it.
That's why Patrick joined the Artist Incubator. Fast forward to today, and Patrick
has left his teaching job and is now fully on the path toward being a full-time
artist.

"My art earnings have doubled from last


year. …I’m very confident that soon I’ll
absolutely be 100% earning my income
through my art. “

Patrick has done all this while taking care


of 4 kids, because his wife works full time!
If you’re juggling parenting or caretaking
responsibilities or a full-time job, Patrick's
story shows what's possible for you too.
#2: THE PRICING PLAN

The Pricing Plan works hand-in-hand with


your Production Plan. I'm going to give you
some examples; it's just math.

If somebody said to me, “Miriam, my


problem is I do handmade greeting cards
and I don't feel I can charge more than $10
for them.”

If you want to make $50,000 a year, you need to find 5,000 humans to make
$50,000. If you were to sell something for $50 each and you wanted to make
$50,000, you still have to find 1,000 humans.

If you're selling things that are $1,000 each, you only need 50 humans.

You see how the math continues to get easier as you are asking higher prices
and offering high-value art? People are willing to invest more in things that
make a bigger impact in their life. They're willing to invest more in a car,
because it's what helps them drive. Don't get caught up in that “cheaper is easier
to sell.”

Successful artists learn how to price for profit at premium prices. The key to
raising your prices is to communicate with confidence.

DIVE DEEPER: Pricing Your Art: Prestige Versus Charm Pricing


Understanding the psychology behind pricing and consumer behavior is
one part of how artists go from amateur to professional.

TO LISTEN, GO TO:
SCHULMANART.COM/186

LISTEN NOW
EPISODE 186: PRICING YOUR ART: PRESTIGE
VERSUS CHARM PRICING

QUESTION FOR REFLECTION


LISTEN HERE: SCHULMANART.COM/186

How could you apply “prestige pricing” to your own art offerings in a way
that conveys quality and value?

When might it make sense to use “charm pricing” instead for certain
offerings? Brainstorm a list here.
Many artists worry that their sales will plateau
when they raise their prices. That's why I want you
to meet Kayla Thompson, an Artist Incubator
alumni.

Kayla has 2 small kids, and she was burning herself


out with her day job as a vet tech. She was making
money on the side with pet portraits and worried
about losing income if she raised her prices.

When she joined the Incubator, she was getting


$1,500 for her large commissions. Yes, that's a lot of money, but I knew her
collectors would pay more.

After working with me inside the Artist Incubator, she booked her largest
commission to date. This time she charged $3,500 for the same size. In other
words, $2,000 more.

Did her client complain?

Nope. Not only did he not complain, but he ordered $1,100 more of her art,
spending $4,400.

That's a huge difference just by raising her


prices.

You might think that cheaper is easier to


sell, but collectors perceive your art as
more valuable when it's priced higher.

By the way, if you’re someone who thinks


that this won’t work for you because of
where you live, Kayla’s from Arkansas. You
don’t need to be living in New York City or
some other “art town” to make a living from
your art!
#3: THE PROSPECTING PLAN

This is building a list of people who want what you've got and are prepared to
pay top dollar.

Building a list of collectors who love you and your art is easier than you think,
without expensive or complicated advertising. That's something I share in my
book Artpreneur, and It's something I share in my book Artpreneur, and It's
something I teach all my Artist Incubator clients.

When I talk about charging premium prices for your art, the question I'm always
getting asked is, “How the heck do we find these high-end art collectors?”

3 WAYS TO FIND YOUR AUDIENCE

1
YOUR UNIVERSE
Otherwise known as your platforms and organic marketing

2
FREE PUBLICITY
Other people’s platforms, podcasts, blog posts, press

3
PAID ADVERTISING
Facebook ads, print ads, etc.
The first way is your universe, otherwise
known as your platforms and organic
marketing. Your universe is anyone that
you come into contact with, whether
that's in person at a show, meet online,
or talk to on Instagram.

This includes platforms like your


Instagram, your blog, your emails, your
in-person shows, or your galleries.

The second way is free publicity, which


is other people's platforms, other
people's universes, other people's
podcasts, other people's blog posts.

This is free, earned press.

The third way is paid advertising. One


example would be Facebook ads,
although I wouldn't recommend
focusing on that for selling fine art.

There are much more effective ways to


be strategic about any paid advertising
that you choose. I have some clients
who've gotten huge success using
publicity in conjunction with paid
advertising.
Let me share with you a little bit about Elizabeth
Mordensky. She joined the Artist Incubator, and
because she’s a wildlife artist, I said, “You know
what, Elizabeth? You really should be focusing
on press. Get your art in front of your collectors.”

She got in American Art Collector Magazine, and


the first issue generated $9,500 in art sales. She
was also working 60 hours a week at a tough full
time job as a trail guide at the time, but she
surpassed her art income goal within 6 months
of being part of the Incubator.

This one magazine issue also led to a repeat


collector who has bought over $29,000 in
art from Elizabeth. She gets these additional
sales from the repeat collector through
following up and nurturing them through
email. She stays in touch, and that's what
makes the difference.

The point is, this collector found her through


the magazine, NOT social media.

DIVE DEEPER: How to Get Your Art Noticed with Elizabeth


Mordensky
Would you like to turn your passion of art into a full-time living? Elizabeth
Mordensky shares her incredible story of going full-time and what it took to
get there. And the cool thing is that it may only take a few avid collectors!

TO LISTEN, GO TO:
SCHULMANART.COM/164

LISTEN NOW
EPISODE 164: HOW TO GET YOUR ART NOTICED
WITH ELIZABETH MORDENSKY

QUESTION FOR REFLECTION


LISTEN HERE: SCHULMANART.COM/164

Elizabeth credits her success in part to being willing to put herself out there
and ask for opportunities, even if it means hearing "no" sometimes.

What’s one opportunity you could pursue by reaching out and asking,
despite the risk of rejection?

What limiting beliefs about pricing or the value of your art might you need
to overcome?

Elizabeth found that combining her passion for wildlife conservation with
her artwork helped give it more purpose and direction. Are there charities or
causes that you can partner with? Brainstorm them here.
#4: THE PROMOTION PLAN

This is about developing a sales and marketing plan. Now that you have a
collector base, this is the step-by-step plan to turn them into repeat collectors
and raving fans who will tell their friends about you. When you develop a sales
and marketing plan, you'll know exactly what to say so that your ideal collectors
joyfully whip out their credit cards for your art.

When I tell artists they need to build an email list to promote their art, all kinds of
fears come up. Things like…

…”Isn't that bothering people?”


…”Does this really work?”
…”What do I say?”

That's why I want you to hear directly from these artists who have had the same
doubts as you.

“I sent my email out and then within an hour somebody


bought something off my website!”

~Cathryn Amidei, fiber artist


“The type of people and the quality of people that have
become my followers and then subscribers and then
collectors has elevated…I'm so incredibly thankful that I
chose to do it because I didn't think there was anything
wrong.”

~Dawn Trimble, abstract watercolor artist

“The email list was the biggest help, because it really just
exploded. At the time, it went from 60 people to over 600
in less than a month.”

~Simone Sloan, calligraphy artist

“I was able to really build up my email list, and that was


something that I didn't know how to start.

Actually, at that point, I didn't realize how important an


email list was either, and it has made such a difference to
my business, because email marketing is so key.”

~Ciara Gilmore, abstract artist

“All these people came by, and most of them said how
much they loved my emails. They said they're upbeat,
they're positive, and we need more of that in the world.”

~Cindy Mawle, landscape artist


“The thing that has been so good for me is this email thing.
That's the biggest thing that has pushed me forward,
because I was so hesitant on this weekly thing and what to
say. It's made a huge difference.”

~Marianne Nielsen, abstract artist

“It's been life-changing. That sounds a little cliche, but it


really has, because it's not only allowed me to connect
with clients and to grow my social media. It's to keep
finding my voice and to keep digging into my emails and
unpack into art. So it's all kind of cyclical and builds off of
each other.”

~Patrick Guindon, floral artist

Why email marketing? It works. It allows you to reach people all over the world,
and yes, there's no algorithm.

DIVE DEEPER: Create More Collectors, Not Content


Are you ready to shatter the myth that creating endless content will
skyrocket your art career? Brace yourself because, in this episode, I’m about
to reveal the uncomfortable truth about what really drives sales for artists –
and it’s not what you think.

TO LISTEN, GO TO:
SCHULMANART.COM/272

LISTEN NOW
EPISODE 272: CREATE MORE COLLECTORS,
NOT CONTENT

QUESTION FOR REFLECTION


LISTEN HERE: SCHULMANART.COM/272

What percentage of your current work time is spent on sales, marketing and
relationship-building versus content creation? How could you adjust that
ratio?

List five things you can do this week to create a new collector for your art.

Make a list of your art collectors. What do these people have in common?
#5: THE PRODUCTIVITY PLAN

You need to organize all of this so you can


focus and stop spinning! The clients who
work with me get the exact processes and
tools to quickly get organized and stop
spinning.

A lot of this is mindset. You might be


spinning right now if you still have doubts
and fears about how any of this is going to
work for you, and that's totally normal. In
order for you not to sabotage yourself, you
need to work on your mindset. That's why
in part 1 we spent a lot of time showing
you places that you might be having a
scarcity mindset.

MIRIAM SCHULMAN Paperback:


Artpreneur: The Step-by-Step
Guide to Making a Sustainable
Living from Your Creativity
(HarperCollins Leadership)
Ships from and sold by Amazon.com
307 ratings

Let's turn this insight into inspired action.

In the following exercise, we’re going to walk through each area of the 5-part
framework: production, pricing, prospecting, promotion and productivity.

Take all the time you need to do this exercise.


Artist Profit Plan
GO THROUGH THE 5 AREAS OF THE
PASSION TO PROFIT FRAMEWORK:

1. PRODUCTION
Consistently build a body of work. Just because you’re marketing your art
doesn’t mean you should sacrifice sacred studio time. You CAN have both!

How would you rate yourself in this area on a scale of 1-10 with 10 being the
best (not perfect)

Why did you give it that number?

What would it take to make it a 10?

How do you feel about your commitment to creating art on a consistent


basis? How long does it take to produce your most popular artwork?
2. PRICING

This is one of the biggest sticking points for artists at all stages of their
business.

The key to raising your prices is to communicate with confidence, (even


when you don’t feel it), and to “price for profit” at premium prices.

How would you rate yourself in this area on a scale of 1-10 with 10 being the
best (not perfect) how do you feel about your ability to price your artwork?

Why did you give it that number?

What would it take to make it a 10?

How do you FEEL about this area?


3. PROSPECTING

Build a list of people who want what you've got, and are prepared to pay
for top dollar.

Building a list of collectors who love you and your art is easier than you
think. (without expensive or complicated advertising)

How would you rate yourself in this area on a scale of 1-10 with 10 being the
best (not perfect)

Why did you give it that number?

What would it take to make it a 10?

How do you FEEL about this area? Do you have an email list? How many
people are on it?
4. PROMOTION

Now that you have a collector base, this is the step-by-step plan to turn
them into repeat collectors and raving fans who will tell their friends
about you.

When you develop a sales and marketing plan, you’ll know exactly
what to say so that your ideal collectors joyfully whip out their credit
cards for your art.

How would you rate yourself in this area on a scale of 1-10 with 10 being the
best (not perfect)

Why did you give it that number?

What would it take to make it a 10?

How do you FEEL about this area?


5. PRODUCTIVITY
How to get more done (with more focus) in less time.

I’ll give you the exact processes and tools to quickly get organized and
stop spinning! Plus, with a few quick handy time management
techniques, everything will move faster.

Imagine going from standing at the sink for hours to getting a


dishwasher for the first time!

How would you rate yourself in this area on a scale of 1-10 with 10 being the
best (not perfect)

Why did you give it that number?

What would it take to make it a 10?

How do you FEEL about this area?


Now, we're going to talk about how to think like an abundant artist. One of the
things we talked about in part 2 was how important mindset is, so we're going to
talk a lot now about what successful artists do that those who are less successful
don't.

Before we go any further, I want you to give yourself a pat on the back for
making it to part 3.

So many people don't do what they say they're going to do, but not you. That's
what it takes to be a successful artpreneur!

Let's recap what we've learned so far.

In part 1, we talked about what not to do, and we wrote our Artist Manifesto.
When you have a scarcity mindset, you're going to be focused on the wrong
things.

In part 2, we talked about what the “5 P's” are and built your personal Artist Profit
Plan. It doesn’t matter what kind of art you create. Whether you're a digital artist,
a photographer, a ceramicist, a painter, or any kind of person who wants to make
money from whatever it is they love, these 5 P's work for every business.
THE BELIEF TRIAD

One of the reasons I wrote a book is because there were so many things I
understood about selling art that I never heard anybody else talk about. The
belief triad is one of them.

We’ve all heard that you need to believe in your art and love your art. We've also
heard you must believe in yourself. In part 1, I asked you to call yourself an artist
and really step into that identity by writing your manifesto.

Here's what I don't hear people


talk about. You must also
believe in your buyer, the art
collector, your customer, your
client. If you don't believe in
them, you’ll sabotage yourself.

We have to believe that they’re


worth investing in.

We have to believe more in


them than they do in
themselves.

DIVE DEEPER: The Belief Triad For Selling Art

The Belief triad consists of the 3 main areas you need to believe in order to
sell anything, including art.

TO LISTEN, GO TO:
SCHULMANART.COM/147

LISTEN NOW
EPISODE 147: THE BELIEF TRIAD FOR SELLING ART

QUESTION FOR REFLECTION


LISTEN HERE: SCHULMANART.COM/147

Divide a sheet of paper into 3 parts.

Label each part: “belief in yourself”, “belief in your art”, “belief in your
customers.” Journal your thoughts about each area.

This episode covers common negative thoughts artists have about potential
customers (e.g. "they don't want to pay," "they don't like my art," etc.).

What are some positive thoughts you can replace those with to build belief
in your art collectors?
[Hint: replace the sentence with the opposite thought or a bridge thought]

Examples:

No one will pay higher prices for my art -> Some people appreciate collecting
quality art.

No one likes my art -> Some people like my art.


If you're talking to a high-end art collector, they're not trying to decide if you're
worth $25,000. They're trying to decide if they’re worth investing $25,000.

If you're struggling to make a full-time living as an artpreneur, it's because you


have limiting beliefs in yourself, your art, or your customer.

Lack of belief in your talent Lack of belief in your art

Lack of belief in your ability


Lack of belief in yourself
to sell or market your art

Lack of belief in your ability


to make a living pursuing Lack of belief in your customer
your art

Besides doing affirmations, what else can you do


to build your confidence?
THE 5 SUCCESS SECRETS OF EVERY THRIVING ARTIST

SECRET #1: Commit to following


through.

Let me tell you about “Margaret.” That’s


not her real name, but that's the name I
gave her in my book. She's a real client of
mine in my Accelerator program.

Margaret told me that she knows what


she needs to do, but she procrastinates. I
said, “Why do you think that is?”

She said, “Well, it's because I lack


confidence.”

I told her, “No, Margaret. It's the other way around. You lack confidence,
because you procrastinate.”

Let's talk about the definition of confidence.

Every time you don't do what you say you're going to do–in other words, you
procrastinate–you’re eroding your self-trust. When you do what you say you're
going to do and follow through with your commitments, you increase your
confidence.
SECRET #2: Surround yourself with the right people.

When you don't hang out with other artists, it's easy to give up on your dreams.

Throughout art history, successful artists have all had one thing in common; they
had artist friends. It makes a huge difference.

One of the most powerful things that successful people do that unsuccessful
people don't is they invest in their relationships.
SECRET #3: Write down your goals.

Research shows that you're 42% more


likely to achieve your goals just by writing
them down.

That's why I had you create your Artist


Manifesto in part 1. Somebody once asked
me, “What is this manifesto good for?
What do we use it for?” You use it for you.
When you write it down, you're increasing
the likelihood of it happening.

The physical act of writing down your


goals activates both sides of your brain
and gets it to pay attention to what will
help you achieve your goals. This is the
reticular function, and this is all based on
proven brain science (with some law of
attraction as well).

DIVE DEEPER: Master the Emotional Side of Goal Setting


When we turn the page in our calendar and those unmarked calendar days
stretch out ahead of us with beautiful white space, we know we can fill our
days with anything and be anyone.

When you think about your goals and intentions for the year, instead of
creating this vague idea of the habits you want to change, think instead of
who you need to become.

TO LISTEN, GO TO:
SCHULMANART.COM/175

LISTEN NOW
EPISODE 175: MASTER THE EMOTIONAL SIDE OF
GOAL SETTING

QUESTION FOR REFLECTION


LISTEN HERE: SCHULMANART.COM/175

What word resonates with you for this year and why? Write down the
dictionary definition of the word. Also, make a list of synonyms.

Write down a goal manifesto. Write this in the present tense and thank the
universe as if it has already happened.
Can you relate to those feelings of Imposter Syndrome? That’s normal, but
that doesn’t mean you need to give into those thoughts.

Write down your thoughts and see if you can rewrite each one as the
opposite.

For example:

“I’m not ready yet” -> “I am ready now”

“I’m not good enough…” -> “I am good enough.”

“It’s not a good time because [your reason]” -> “Now is the perfect time
because [different reason]”
SECRET #4: Celebrate your wins.

Celebrating progress is the key to achieving any goal.

Remember, we humans have evolved for survival and not goal achievement.
That's why we so easily sabotage ourselves when pursuing goals that push us out
of our comfort zones.

Maybe it was building an email list or selling in person. Whatever it is, you have
fear. This fear mechanism is about keeping us safe. Our brain has not evolved to
tell the difference between getting eaten by a tiger or sending out an email that
we're afraid isn't going to work or is annoying people.

Anything that makes us feel uncomfortable will cause us to feel fear, and then
our brains are going to come up with all kinds of reasons why it's a terrible idea
and won't work for us.

Guess what? The smarter and more creative you are, the better you'll be at
coming up with these stories about why it's a bad idea (notice I didn’t say
“excuses”). These stories feel real to us.
If you believe those stories you're telling
yourself, you're either going to not take
the actions you need to, or you're going to
take actions that will limit and sabotage
yourself and your results.

You're going to do what I call “procrasti-


learning.” You’re going to move into
research mode to “figure it all out,”
because if you figure it all out, you won't
fail. That fear of failure is going to cause
more procrastination, and eventually
you're going to come up with more
stories about why pursuing this goal is a
terrible idea.

The doubt leads to confusion, overwhelm,


and ultimately guilt and shame, because
you didn't achieve what you said you
were going to do.

When you focus on the positive and celebrate your wins, you stay motivated.

DIVE DEEPER: Why Celebrating Your Wins Moves You from


Funk to Flow

We’re talking all about why you should celebrate your wins. I’ll be blending
the Law of Attraction theory with brain science and positive psychology.

TO LISTEN, GO TO:
SCHULMANART.COM/116

LISTEN NOW
EPISODE 116: WHY CELEBRATING YOUR WINS
MOVES YOU FROM FUNK TO FLOW

QUESTION FOR REFLECTION


LISTEN HERE: SCHULMANART.COM/116

What are 3 wins or accomplishments you can celebrate today, no matter


how small? Commit to listing your daily wins every day.

Pick one win from your list of three and message a friend to share it.

This isn’t bragging. This is sharing your joy. You’ll be amazed how spreading
positivity beats complaining.

Make a list of 3 things you can commit to completing this week.

At the end of the week, celebrate everything you got done from your list of
3.
SECRET #5: Invest in your dreams.

I want to share with you a true story about an artist named Priya.

Born in India, Priya's journey was meant to go a traditional route. She became an
engineer, a role society approved, but her heart sang a different tune. In the
quiet corners of her life, she sketched, her soul clinging to the art she adored.

Then came the move to Australia, a land so wild and untamed that it awakened
the sleeping artist within her. Now a mother, Priya took the daring leap. She left
her stable engineering career to dance with her true passion – painting.

Her canvases, alive with vibrant wildlife, tell her story of bold choices and the
pursuit of dreams.

Perhaps you're standing at a similar crossroads. You have this burning desire to
make your art, your voice, heard. But fears, doubts, and the ‘realities’ of life hold
you back.

When Priya joined the Incubator she was doing well… but she had BIG dreams.
She wanted to raise her prices and join art galleries, but she knew she needed
help. Inside the incubator, she gained clarity, focus, and commitment. She joined
two galleries off of her dream list, and she raised her prices.
When she came to me, she was
asking around $5,000 for an original
canvas at the time. Last I checked
with her, she now makes $9,000 per
canvas. She's now a full-time,
thriving, six-figure artist, and this
allows her to focus just on creating
art.

As a result of doing this work, she


was willing to invest in her dreams.

DIVE DEEPER

Priya Gore unpacks in great detail how she's been able to generate a 6-
figure income selling art to collectors.

When you consider her strategic advertising, list building, and with
investing in a coaching program, her success as an artist looks less
coincidental and more tactical in how she's approaching art as a business.
When you invest in yourself, other people will get behind you.

For full episode and show notes, go to: SchulmanArt.com/206


EPISODE 206: INVESTING IN YOURSELF WITH
WILDLIFE ARTIST PRIYA GORE

QUESTION FOR REFLECTION


LISTEN HERE: SCHULMANART.COM/206

Priya shared that she learned to act as a gallery.

What are three ways you can share your work with your audience that
would promote you in this way?

Identify 2-3 key takeaways from Priya's journey that you can apply to your
own art business to help increase your sales and profitability.
Let's recap the 5 secrets.

1. Commit to following through

2. Surround yourself with other artists

3. Write down your goals

4. Celebrate your wins

5. Invest in your dreams

It's not about piling more on your plate, procrasti-learning, nor theory. It's about
taking inspired action and doing the right things that will actually make a huge
difference to help you easily sell more art.

If I told you that the biggest factor impacting your ability to sell your art is
confidence, would you believe me? Deep down, you know that if you had more
confidence it would unlock all kinds of opportunities for you.

That’s what we’re going to cover in the following exercise...


BUILD YOUR CONFIDENCE
EXERCISE #1

Take a moment to reflect on your art. What do you believe about your artistic
abilities?

Write down three positive affirmations about your art.


EXERCISE #2

Create a list of your accomplishments as an artist, no matter how small.

This could include completing a work of art, receiving compliments, or even


cleaning your art studio. Acknowledge your progress and talents.

Inside the Artist Incubator, members celebrate each other’s wins every week.
EXERCISE #3

Challenge any limiting beliefs you may have about your potential buyers.

Write down 5 positive qualities or characteristics that your ideal art collector or
customer might possess.
EXERCISE #4

Identify a task related to your art career that you've been procrastinating on.
Commit to completing it within a set timeframe.

As you accomplish these tasks, you'll build self-confidence.


EXERCISE #5

Create a list of 5 people in your life who support your artistic goals.

Reach out to one of them, express your appreciation, and schedule a time to
discuss your artistic aspirations.

If you don’t have a community of artists, the Artist Incubator is waiting for you.
EXERCISE #6

Write down three specific art-related goals you want to achieve within the
next year.

Be as detailed as possible, including deadlines and measurable outcomes.


EXERCISE #7

Begin a "Wins Journal" where you document both small and significant
accomplishments related to your art journey.

Celebrate each success, whether it's finishing an artwork or receiving positive


feedback.

I want to leave you with some last thoughts.

Yes, you can sell more of your art.

Yes, there are collectors out there waiting for you to have the confidence to show
up and sell.

Let's not let another year slip by without turning those dreams into reality. With
the right strategy, support, and accountability, you can make those dreams real.
Here's to surprising yourself with what's possible when you commit, show up,
and take inspired action.

You are enough. You are more than capable, and I want you to have the same
confidence in your art business as you do in your incredible artwork.

It would be my honor to show you the way. Until next time, stay inspired.
More Resources
1 Read the Book, Artpreneur
Learn how to implement practical marketing
strategies that pave a clear path for success.
Includes exclusive bonus package!

ArtpreneurBook.com

2 How to Sell More Art


In this FREE masterclass, go beyond the
“starving artist” mindset to uncover
what’s really sabotaging your success.

SchulmanArt.com/SELLMOREART

3 Artist Incubator Program


Go From "So-So" Sales to "Sold Out" -
Implement the 5-part Passion-to-Profit
Framework to build a thriving art business.

SchulmanArt.com/AIC

4 Inspiration Place Podcast


Uncover the practical strategies you need to
learn to sell your art plus develop a confident
mindset in order to succeed.

SchulmanArt.com/PODCAST
ORDER NOW FOR EXCLUSIVE BONUSES
Artpreneur is the artist handbook for creatives who
dream of evolving into thriving passion
professionals but are stuck. Inspiring stories provide
proof that the artist's life can be both profitable and
sustainable.

Gamble on yourself! An abundant mindset is the


first step to developing a life of creative and
financial freedom. This book will show you how.

Plus you'll learn how to implement practical


marketing strategies that pave a clear path for
success.

ORDER NOW

Praise for the Book


"Artpreneur is the handbook "Artpreneur is your favorite
that will give you the to-do truth-telling friend who takes
lists, the tools, supplies, you by the hand and says
insights, wisdom, experience, clearly that you can
and secrets that you need to absolutely have success!"
make your art career profitable,
successful and personally rewarding." -Jeanne Oliver

Jo Packham,
-Jo Packham creator & editor-in-chief of
the Women Create magazine series
"If you are looking for success
in your career, Miriam
Schulman has written an
"If you’re ready to take charge excellent blueprint to follow."
of your art life, this is the
book for you!" Maria Brito
-Maria Brito, art advisor, curator, and
bestselling author of How Creativity Rules
Eric Maisel,
-Eric Maisel Coaching the The World
Artist Within and 50+ other books

Go to: ArtpreneurBook.com
READY TO MAKE YOUR
DREAMS COME TRUE?
I can help you build a thriving art business.
No matter what kind of art you create, if you have aspirations of
making a living from your art, this is the perfect time to turn your
creative ideas into a profitable business. In fact, that's exactly why I
created the Artist Incubator

WATCH THIS VIDEO TO LEARN MORE


As an artist in the Incubator self-study experience, you'll
transform your art business using the 4 essential elements
that separate thriving artists from the rest…

COACHING
STRATEGY
ACCOUNTABILITY
MINDSET

LEARN MORE

GO TO: SCHULMANART.COM/AIC
ABOUT MIRIAM SCHULMAN
In case we haven't met yet, I'm an
artist and founder of The
Inspiration Place, where I help
other artists learn how to profit
from their passion or become
better artists. Through online
classes, business coaching
programs, and a top-ranked
podcast, I've helped thousands of
artists around the world develop
their skill sets and create more
time and freedom to do what they
love. My signature coaching
program, The Artist Incubator,
helps artists go from so-so sales to
sold-out collections.

After witnessing 9/11, I abandoned a lucrative hedge fund job to work on


my art full time. Since then, my art and story have been featured in major
publications including Forbes, What Women Create, The New York Times,
Art of Man, Art Journaling magazine as well as featured on NBC’s
“Parenthood” and the Amazon series “Hunters” with Al Pacino. My new
book with HarperCollins Leadership, Artpreneur, on how to make it as
an artist is available for purchase wherever books are sold.

When I’m not in the studio, I split my time between New York City and a
farmhouse in the country.

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