ASSIGNMENT 1

TOPIC: Desk Research Project (10 Marks)

Rollout Date Submission Deadline

Evaluation Date Feedback Slot
(With Time) (With Time)
1st week 10th week 11th week 12th week

Assessment Description:

This project is a part of concurrent evaluation of Desk Research (DR) subject. This is
individual project.
Purpose of the Desk Research Project:

1. Develop a comprehensive understanding of industry structures, competition, and

market dynamics.

2. Analyze the financial performance and management practices of companies within

selected industries.

3. Assess the impact of regulatory policies and external factors on industries.

4. Identify key trends, innovations, and strategic developments shaping the industries.

5. Produce well-structured, professional industry analysis reports.

6. Enhance collaborative research, critical thinking, and presentation skills.

Guidelines for Assignment:

Students should consider the following points while selecting research project.
1. Use credible sources like industry reports, government publications, and
reputable business news portals. (Euromonitor-Passport database, CMIE,
McKinsey, Statista, Bloomberg terminal, PwC’s Report, CRISIL,.. so, on
Use Industry specific report for Examples:
 CII (Confederation of Indian Industry)
 FICCI (Federation of Indian Chambers of Commerce and Industry)
 NASSCOM (IT Industry)
 ASSOCHAM (Associated Chambers of Commerce and Industry of India)

2. Ensure all data and references are properly cited.

3. Collaborate effectively within the group to ensure a comprehensive analysis.
4. Maintain professionalism in report writing and presentations.
5. Stay updated on current events and developments related to the selected
industries.
Select a project where;
a) Student suggested to take product or service where they have keen interest
b) Ensure possibility to get sufficient data (Mostly Primary Data)
c) Topic of research should be fresh and inclining towards business problem or social
problem

d) Research work should contribute to the business and society at large.

Students are free to refer to books/website but must refrain from copying the material
Ad-verbatim from source or reference and paste.

Table-I

SR. Particulars Description

NO.

1 Executive  Brief overview of the industries selected.

Summary  Key findings from the analysis.
 Summary of market trends, challenges, and opportunities.
2 Industry 2.1 Nature of the Industry
Analysis  Definition and scope of the industry.
 Historical evolution and current status.
 Key industry trends (global, national, regional).
2.2 Key Players and Competition Analysis
 Top 5 and Bottom 5 players in the industry (with brief
profiles).
 Market share and performance comparison.
 Classification of players into Leaders, Challengers,
Followers, Nichers.
 Competitive landscape and Porter’s Five Forces
analysis, PESTEL, SWOT, Business Canvas Model etc
2.3 Positioning and Differentiation Strategies
 Branding strategies of key players.
 Pricing policies.
 Positioning maps and differentiation tactics used by
leaders.

2.4 Capacity and Geographical Spread

 Total capacity of the industry and breakdown by major
players.
 Current capacity utilization rates.
 Planned future capacity additions.
  Geographical spread of plants/facilities (domestic and
global).
2.5 Demand-Supply Balance
 Demand and supply analysis at global, national, and
regional levels.
 Key factors driving demand.
 Supply-side constraints and challenges.
2.6 Innovation and Online Presence
 Incremental and disruptive innovations.
 Business functions carried out online.
 Digital transformation and online presence of key
players.

3 Promoters & 3.1 Promoter Background

Management  Brief history of the promoter groups of top 5 and bottom 5
Ethos players.
 Philosophy and ethos of the promoters.
3.2 Management Profiles
 Brief profiles of CMDs, CEOs, and key top management
personnel.
 Detailed profile of one distinguished leader each from any
two companies.
3.3 CSR and Governance Initiatives
 CSR policies and initiatives.
 Corporate governance practices.
 Social inclusion and environment conservation efforts.

4 External 4.1 Regulatory Bodies and Policies

Environment  Controlling ministry/regulator at the national and global level.
(PESTEL)  Regulatory policies and their impact on the industry.
 Impact on top 5 and bottom 5 players.
4.2 Key Government Initiatives
 Government policies to promote the industry.
 Fiscal policies, Exim policies, and subsidies.
4.3 Legal Issues and Environmental Concerns
 Regulatory actions against companies (e.g., SEBI, CCI, FDA).
 Environmental issues and actions taken by companies.

5 Financial 5.1 Financial Performance

Analysis  Profitability, revenue, and margin trends.
 Key financial ratios (ROE, ROA, Profit Margins, Debt-Equity
Ratio, etc.).
 Turnaround strategies for sick players.
5.2 Cost Analysis
 Key cost components and trends.
 Impact of raw material costs, labor costs, and energy costs.
5.3 Comparative Analysis
 Comparison between top 5 and bottom 5 players.
  Analysis of factors contributing to financial performance
differences.

6 Recent 6.1 Policy and Economic Developments

 Impact of recent fiscal and Exim policies.
Development
 Government initiatives affecting the industry.
s 6.2 Strategic Alliances, Mergers & Acquisitions
 Key alliances and partnerships over the past 5 years.
 Mergers and acquisitions and their impact on market
competition.
6.3 Technological Developments
 Latest technological innovations and their adoption.
 Digital transformation in the industry.
6.4 Labour Unrest and Corporate Conflicts
 Cases of labor unrest, reasons, and outcomes.
 Corporate feuds and their impact on the industry.

7 Conclusion  Summary of key findings.

 Opportunities and threats in the industry.
 Recommendations for future growth.
8 Bibliography List of books, magazines, journals, websites etc. referred by you. Use
/Reference APA style of Referencing.
List of sources used for research (books, journals, websites, reports,
etc.).
9 Learning Student should mention and write down all sort of learning happen
Outcome of during the entire project.
the Project
10 Annexures Any supplementary data and List of supporting tables and graphs

Competencies Expected:
1. Application of Business Research Domain Knowledge
2. Problem identification and solving skills
3. Data preparation and Mining
4. Analytical skills (Use of databases and data analysis)
5. Decision Making and Inferences, Implications through Output. (Developing models)
6. Presentation skills and communication skills.
7. Research Paper, Report Writing skills

Guidelines for Submission

 1. Student should submit the hard spiral bound copy to the subject faculty within the
stipulated time limits.
2. Students need to send soft copy of the complete project on Nilesh.kate@pibm.in
3. Students need to prepare power-point presentation of the research project and give
presentation to the subject faculty for the evaluation of the research project.

Assignment 1 Rubrics (30 Marks)

Rubrics (Weightage 15 Marks) Desk Project Report

Performanc Score
Criteria Description
Parameter e Level Range
Demonstrates a thorough
understanding of the industry
Comprehensive with a clear and well-justified
81% -
Exceptional Analysis & research gap supported by
100%
Research Gap extensive, relevant literature.
Summarizes key findings
effectively.
Identifies the research gap
Gap accurately with a solid
66% - Identification literature review. Articulation
Advanced
80% & Literature of insights is clear but could
Review be improved for stronger
Industry and
impact.
Company
Identifies an appropriate
Analysis
Relevant Gap research gap, but the literature
(5 C Analysis) Intermediat 51% -
& Limited review is limited. Needs
10 Marks e 65%
Support additional references to
strengthen the analysis.
Identifies a broad or overly
simple research gap.
26% - Broad or
Basic Literature review lacks depth
50% Simple Gap
or relevance to fully justify
the gap.
Fails to identify a clear and
relevant research gap.
0% - Incomplete or
Poor Literature review is missing,
25% Incorrect Gap
irrelevant, or inadequate to
support the analysis.
Provides an in-depth analysis
Comprehensive
of the regulatory, economic,
81% - Analysis of
External Exceptional social, technological, and
100% External
Environment environmental factors
Environment
5 Marks affecting the industry.
 Demonstrates a clear
understanding of the impact of
policies, regulations, and
global issues on key players.
Effectively identifies relevant
regulatory policies and
Impact
external factors with a strong
66% - Assessment &
Advanced analysis of their impact on the
80% Regulatory
industry. Articulation is clear
Review
but could be refined for better
coherence.
Identifies key external factors
affecting the industry but
Identification
provides limited analysis of
Intermediat 51% - of Key Issues
their impact. Requires more
e 65% & Limited
comprehensive coverage of
Analysis
regulatory actions and global
issues.
Covers broad external factors
but lacks depth and
Broad or
26% - specificity. Regulatory
Basic General
50% analysis is basic or
Analysis
incomplete, with minimal
focus on industry impact.
Fails to identify key external
factors or regulatory policies.
Incomplete or
0% - The analysis is incomplete,
Poor Incorrect
25% irrelevant, or lacks
Analysis
understanding of the industry's
external environment.
Demonstrates a thorough and
detailed analysis of
profitability, revenues,
In-depth
margins, and key financial
81% - Financial
Exceptional ratios of top and bottom
100% Analysis &
players. Identifies trends over
Insights
the last 5 years with clear
insights into performance,
costs, and growth strategies.
Provides a strong analysis of
financial performance with
key ratios and trends.
Comprehensive
66% - Identifies areas of strength and
Advanced Ratio Analysis
80% weakness in financials but
& Trends
needs minor improvements in
linking data to business
strategies.
Financial Basic Analysis Covers basic financial
Intermediat 51% -
Analysis with Limited performance metrics such as
e 65%
5 Marks Insights revenues, margins, and ratios
 but lacks depth in interpreting
trends and their business
implications. Requires more
detailed comparison across
players.
Provides a general overview
of financial data without
Broad or detailed analysis of trends or
26% -
Basic Incomplete ratios. Misses key financial
50%
Analysis indicators or fails to link
financial performance to
industry dynamics.
Fails to analyze key financial
metrics or trends. The
Incomplete or
0% - financial section is
Poor Incorrect
25% incomplete, with minimal or
Analysis
irrelevant data and no
meaningful interpretation.
Recent Provides a detailed analysis of
Developments & recent industry developments,
Structure of including fiscal policies,
Comprehensive
Report (10 mergers, acquisitions,
81% - Coverage &
Exceptional technological advancements, and
Marks) 100% Well-Structured
labor issues. The report is well-
Report
structured with a clear flow,
professional presentation, and
logical arrangement of sections.
Covers most of the recent
developments, including key
alliances and technological
Detailed
66% - changes, but misses minor
Advanced Coverage with
80% aspects. The report structure is
Minor Gaps
clear, with good articulation and
flow, but requires refinement in
formatting or coherence.
Identifies key recent
developments but lacks depth in
Basic
analysis or misses significant
51% - Developments &
Intermediate events. The report structure is
65% Adequate
adequate but could be improved
Structure
for clarity, presentation, and
logical flow.
Provides a broad overview of
General recent developments without in-
26% - Developments & depth analysis. The report
Basic
50% Incomplete structure is basic, with missing
Structure sections or poor flow between
topics.
Poor 0% - Incomplete Fails to cover recent
25% Developments & developments or includes
Poor Structure irrelevant information. The
report structure is disorganized,
with a lack of logical progression
 or clarity.

Topic – Project Presentation (10

Marks)
Rollout Date Submission Deadline
Evaluation Date Feedback Slot
(With Time) (With Time)
1st week 10th week 11th week 12th week

Assessment Description:
Students need to create the below mentioned points in their PPT presentation based on
Research Project topic allocated to them.
Research Project presentations should consist of following points:
1. Title of the Project

2. Statement of Problem

3. Literature Review ( minimum 10 research articles should be reviewed)

4. Research Objectives (minimum 2 research objectives is required )

5. Research Hypothesis (minimum 1 hypothesis is compulsory)

6. Variables involved in the study.

7. Research Design with justification of selection

8. Sampling design ( Sampling methods and Sample Size)

9. Data collection methods ( Primary and secondary data)

10. Questionnaire design- questionnaire should be ready. It should consist of dichotomous

questions, multiple choice questions and scaling questions such as Likert scale.

11. Scaling used for questions in questionnaire should be mentioned. (Nominal, ordinal,
interval, ratio and advance scaling)
Competencies Expected:
1. Application of Business Research Domain Knowledge
2. Problem identification and solving skills
3. Data preparation and Mining
4. Analytical skills (Use Excel for data analysis)
5. Decision Making and Inferences, Implications through Output. (Developing
models)
 6. Presentation skills and communication skills.

Submission Mode: PPT Presentation

 Number of Slides – 10 to 1; Time – 10 Minutes

Assignment 2 Rubrics

Rubrics (Weightage 10 Marks) Field Project work Presentation

Parameter Category Scores Detail Description

81-100 Use proper approach and relevant content with
Exceptional implications
%
Use proper approach and relevant content but lack of
Presentatio Advance 66- 80% implications
n Content
Intermediat
(5marks) 51- 65% Used right approach but lack in content.
e
Basic 26- 50% Problem descriptions is right but approach is wrong.
Poor 0 to 25% Not presented as per the problem situation.
81-100 Communication, delivery and power-point is good
Exception
% and able to connect with audience
Communication, delivery, power-point is good but
Advance 66- 80%
Presentatio work on people connect.
n Context Intermediat Communication and presentation skill is good but
51- 65%
(5marks) e need to work on power-point.
Communication is good but need to work on
Basic 26- 50%
presentation skill
Poor 0 to 25% Lack in communication skills.

Annexure: Detailed framework for project

Executive Summary
Industry Analysis
5 C Analysis
Company Analysis
External Environment
Financial Analysis
Recent developments
Conclusion
 Managerial Implication
Reference

List of 30 Industry with top 10 key players

Industry Key Players (Top 10 Companies)

1. Automotive (Passenger Maruti Suzuki, Hyundai, Tata Motors, Mahindra,
Cars) Honda, Toyota, Kia, Renault, Skoda, Volkswagen
HUL, Nestlé, ITC, Britannia, Dabur, Godrej Consumer,
2. FMCG (Fast-Moving
Marico, Colgate-Palmolive, Procter & Gamble, Reckitt
Consumer Goods)
Benckiser
UltraTech, Shree Cement, Ambuja Cement, ACC,
3. Cement Dalmia Bharat, JK Cement, Ramco Cements, India
Cements, Birla Corp, Nuvoco Vistas
Sun Pharma, Dr. Reddy’s, Cipla, Lupin, Aurobindo,
4. Pharmaceutical Zydus Lifesciences, Glenmark, Biocon, Alkem, Torrent
Pharma
TCS, Infosys, Wipro, HCL, Tech Mahindra, L&T
5. IT Services Infotech, Mindtree, Mphasis, Hexaware, Persistent
Systems
Reliance Jio, Airtel, Vodafone Idea, BSNL, Tata
6. Telecom Communications, MTNL, ACT Fibernet, Hathway,
Spectra, Tikona
SBI, PNB, Bank of Baroda, Canara Bank, Union Bank,
7. Banking (Public Sector) Bank of India, Indian Bank, UCO Bank, Central Bank,
Punjab & Sind Bank
HDFC Bank, ICICI Bank, Axis Bank, Kotak Mahindra
8. Banking (Private Sector) Bank, IndusInd Bank, Yes Bank, Federal Bank, IDFC
First Bank, RBL Bank, South Indian Bank
Tata Steel, JSW Steel, SAIL, ArcelorMittal Nippon
9. Steel Steel, Jindal Steel & Power, Essar Steel, Bhushan Steel,
Rashtriya Ispat Nigam, Electrosteel, Visa Steel
Asian Paints, Berger Paints, Kansai Nerolac, Akzo
10. Paints Nobel India, Shalimar Paints, Indigo Paints, Nippon
Paint, British Paints, Jenson & Nicholson, Sheenlac
IndiGo, Air India, SpiceJet, Vistara, Go First, AirAsia
11. Aviation India, Akasa Air, Blue Dart Aviation, Air India
Express, Alliance Air
Tata Power, Adani Green, NTPC, ReNew Power,
12. Renewable Energy Suzlon, Hero Future Energies, Azure Power, ACME
Solar, Greenko, Sterling and Wilson
Arvind Ltd., Raymond, Aditya Birla Fashion,
13. Textiles & Apparel Vardhman Textiles, Welspun India, KPR Mill, Page
Industries, Trident, Sutlej Textiles, Nahar Spinning
 DLF, Godrej Properties, Prestige Estates, Brigade
14. Real Estate Group, Sobha, Oberoi Realty, Sunteck Realty,
Puravankara, Lodha Group, Embassy Group
Reliance Industries, Indian Oil Corporation (IOC),
15. Oil & Gas ONGC, BPCL, HPCL, GAIL, Cairn Oil & Gas,
Petronet LNG, Oil India, Nayara Energy
Blue Dart, DTDC, Gati, Delhivery, Ecom Express,
16. Logistics VRL Logistics, TCI Express, Mahindra Logistics,
DHL, FedEx
Amazon India, Flipkart, Myntra, Snapdeal, Ajio, Tata
17. E-commerce
CLiQ, Paytm Mall, Nykaa, Meesho, BigBasket
Samsung, LG, Sony, Panasonic, Whirlpool, Haier,
18. Consumer Electronics
Voltas, Xiaomi, Philips, OnePlus
Reliance Retail, DMart, Big Bazaar, Shoppers Stop,
19. Retail (Brick & Mortar) Spencer’s, Vishal Mega Mart, Croma, Max Retail,
Lifestyle, Pantaloons
LIC, HDFC Life, ICICI Prudential, SBI Life, Max Life,
20. Insurance Bajaj Allianz, Kotak Life, Bharti AXA, Tata AIA,
Reliance Nippon Life
Indian Hotels (Taj), Oberoi Group, ITC Hotels,
21. Hospitality Marriott, Hyatt, Lemon Tree Hotels, Radisson, Sarovar
Hotels, OYO Rooms, Fortune Hotels
Amul, Nestlé, Britannia, Parle, Haldiram’s, ITC,
22. Food & Beverage
PepsiCo, Coca-Cola, Mother Dairy, MTR Foods
NTPC, Tata Power, Adani Power, JSW Energy, NHPC,
23. Power Generation Power Grid Corporation, Torrent Power, SJVN, NLC
India, Reliance Power
Zee Entertainment, Sony Pictures Networks, Disney
Star India, Sun TV Network, Viacom18, Eros
24. Media & Entertainment
International, Balaji Telefilms, PVR, INOX, Netflix
India
Apollo Hospitals, Fortis Healthcare, Max Healthcare,
25. Healthcare & Diagnostics Narayana Health, Dr. Lal PathLabs, Thyrocare, SRL
Diagnostics, Medanta, Practo, Healthians
Larsen & Toubro, GMR Group, Adani Group,
26. Construction & Hindustan Construction Company, IRB Infrastructure,
Infrastructure Afcons, NCC, Simplex Infra, Dilip Buildcon, Ashoka
Buildcon
Tata Chemicals, UPL, Aarti Industries, Pidilite, Atul
27. Chemicals Ltd., SRF Ltd., BASF India, Gujarat Alkalies, Deepak
Nitrite, Vinati Organics
Decathlon, Adidas, Nike, Puma, Reebok, Skechers,
28. Sports & Fitness
ASICS, Yonex, Nivia, Cosco
Titan, Tanishq, Cartier, Rolex, Louis Vuitton, Gucci,
29. Luxury Goods
Prada, Burberry, Michael Kors, Armani
IFFCO, National Fertilizers, Rashtriya Chemicals,
30. Agriculture & Fertilizers Chambal Fertilizers, Coromandel, Tata Chemicals,
Zuari Agro, UPL, Nagarjuna Fertilizers, Bharat
 Fertilizer

Industry Analysis Databases

1. IBISWorld

 Description: Provides industry reports with detailed analysis on market size,

competition, key trends, risk factors, and forecasts across various sectors globally.

 Best For: Market shares, industry structure, key players, competitive analysis.

 Website: www.ibisworld.com

2. Statista

 Description: Offers comprehensive data and statistics on industries, consumer

behavior, and market trends. Includes country-specific insights and global
comparisons.

 Best For: Statistical data, market trends, and key performance indicators.

 Website: www.statista.com

3. Bloomberg Terminal

 Description: A premium database that provides real-time financial market data, news,
and comprehensive industry research.

 Best For: Financial performance, market trends, regulatory updates.

 Website: www.bloomberg.com/professional

4. EMIS (Emerging Markets Information Service)

 Description: Focuses on emerging markets and provides industry reports, financial

statements, and company profiles.
 Best For: Industry reports, emerging market insights, company analysis.

 Website: www.emis.com

5. MarketLine

 Description: Offers detailed industry profiles, market outlooks, company SWOT

analyses, and consumer insights.

 Best For: Industry profiles, SWOT analysis, competitive strategies.

 Website: www.marketline.com

6. CMIE (Centre for Monitoring Indian Economy)

 Description: Provides detailed data on the Indian economy, including industry

reports, financials, and market forecasts.

 Best For: Indian market analysis, capacity utilization, industry trends.

 Website: www.cmie.com

7. Euromonitor International

 Description: Global market research database offering strategic analysis of industries,

economies, and consumers worldwide.

 Best For: Consumer insights, branding strategies, demand-supply analysis.

 Website: www.euromonitor.com

8. Capital IQ (S&P Global)

 Description: Offers financial and industry data, company profiles, M&A information,
and market insights.
 Best For: Financial performance, market valuations, mergers & acquisitions.

 Website: www.capitaliq.com

9. Frost & Sullivan

 Description: Provides industry research reports, strategic insights, and consulting

services across sectors.

 Best For: Market forecasts, technological advancements, innovations.

 Website: www.frost.com

10. BvD (Bureau van Dijk)

 Description: Offers access to company financials, M&A deals, and industry data
across multiple sectors.

 Best For: Company profiles, ownership structures, financial analysis.

 Website: www.bvdinfo.com

11. PwC's Industry Reports

 Description: Industry-specific insights and reports from PwC on emerging trends,

market challenges, and opportunities.

 Best For: Regulatory insights, risk analysis, strategic recommendations.

 Website: www.pwc.com

12. McKinsey Insights

 Description: Offers in-depth reports, articles, and insights on various industries from
a strategic management perspective.
 Best For: Industry trends, strategic innovations, leadership perspectives.

 Website: www.mckinsey.com

13. Deloitte Insights

 Description: Provides research and industry analysis reports with a focus on digital
transformation, regulatory issues, and market trends.

 Best For: Disruptive innovations, regulatory impacts, digital trends.

 Website: www.deloitte.com

14. CRISIL

 Description: Indian credit rating agency offering detailed reports on various

industries with financial performance and forecasts.

 Best For: Indian industry analysis, financial data, risk analysis.

 Website: www.crisil.com

15. IndiaStat

 Description: Provides comprehensive statistical data on the Indian economy,

including industries, demographics, and government policies.

 Best For: Indian market trends, policy impact analysis, data-driven insights.

 Website: www.indiastat.com