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67b9e8971e4be_Marketing_Maestro_Problem_Statement (1)

The document outlines a marketing case competition for TACX, focusing on developing an exponential growth strategy in the personal care and wellness sectors. Teams must identify unmet consumer needs, propose business categories, create a go-to-market strategy, and assess financial viability. The evaluation will consider market understanding, innovation, strategic thinking, and overall presentation, with submissions due by February 26, 2025.

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sumankalyan1082000
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6 views

67b9e8971e4be_Marketing_Maestro_Problem_Statement (1)

The document outlines a marketing case competition for TACX, focusing on developing an exponential growth strategy in the personal care and wellness sectors. Teams must identify unmet consumer needs, propose business categories, create a go-to-market strategy, and assess financial viability. The evaluation will consider market understanding, innovation, strategic thinking, and overall presentation, with submissions due by February 26, 2025.

Uploaded by

sumankalyan1082000
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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DTU

CONSULTING
GROUP

MARKETING MAESTRO
MARKETING CASE COMPETITION

PROBLEM STATEMENT
TACX CASE STUDY COMPETITION
2025: REDEFINING POSSIBILITIES
DTU
CONSULTING
GROUP

Introduction

The world of personal care, wellness, and beauty


is undergoing a radical shift. Consumers are more
conscious, demanding efficacy, transparency,
and innovation. While traditional wisdom offers
time-tested solutions, modern advancements
enable precision and enhanced performance.
But where does the next big revolution lie?

TACX is an innovation-first brand that operates at


the intersection of heritage, science, and future-
ready solutions.

The challenge? There is no single formula for


success in this evolving space. The right strategy,
the right category, the right market positioning -
each of these must be discovered, validated, and
built from the ground up.
DTU
CONSULTING
GROUP

Your Challenge:

Your team is tasked with creating the next


exponential growth strategy for TACX by
identifying:
The biggest unmet consumer needs in
personal care, wellness, and adjacent
industries.
The most promising categories or business
models TACX should enter - be it skincare,
ingestibles, haircare, body care, wellness tech,
or beyond.
A scalable go-to-market strategy covering
channels, positioning, pricing, communication,
and partnerships.
The financial viability and operational
feasibility of your proposal, including
estimated gross margins and business model
sustainability.
DTU
CONSULTING
GROUP
What You Need to Do:

1. Identify Market Gaps


What are the most pressing consumer
concerns today?
What products, experiences, or services are
missing in the market?
What emerging trends could TACX leverage?

2. Define Your Business Proposition


Which category (or combination of categories)
should TACX enter or expand into?
What kind of product/service would solve the
identified problems?
How does it differentiate from existing market
players?

3. Develop the Go-To-Market Strategy


Who is the target consumer? (TG
segmentation)
How should TACX position itself for success in
this space?
Which sales and distribution channels should
be prioritized? (D2C, retail, marketplaces, quick
commerce, omnichannel, etc.)
What should the pricing and profitability model
look like?
DTU
CONSULTING
GROUP

4. Brand & Marketing Strategy


What is the brand story that will resonate with
consumers?
What innovative marketing strategies should
TACX adopt? (Community building, experiential
marketing, digital-first campaigns, content
strategies, etc.)
What are the most important aspects to be
communicated by a brand to the consumer
and what will be the content pillars for
communication?
How can the brand maximize recall and
loyalty?
How can a community of 100,000 users be
created over 18-24 months 100% organically?

5. Financial Feasibility & Scalability


Estimate the gross margins, cost structure, and
revenue model.
How would this be funded and sustained over
time?
What are the potential operational challenges,
and how should they be addressed?
DTU
CONSULTING
GROUP

Evaluation Criteria
Depth of Market Understanding: Use of primary
and secondary research to validate insights.
Innovation & Feasibility: Novelty of ideas and
practical execution potential.
Strategic Thinking: Clarity and effectiveness of
the go-to-market and business model.
Financial & Growth Potential: Scalability,
profitability, and sustainability of the proposal.
Presentation & Impact: Strength of
communication, clarity, and storytelling.

Final Note
This is not just a theoretical exercise - it’s an
opportunity to influence the future of an
innovative brand. Challenge norms, think beyond
the obvious, and craft a proposal that has the
power to redefine possibilities. Something that
the world truly needs.
Are you ready to Redefine Possibilities?
DTU
CONSULTING
GROUP

INSTRUCTIONS:

Round 1 involves submitting an executive


summary.
Teams are required to submit a two-slide
analysis of the selected challenge.
The slides should provide a brief overview of
the proposed solutions addressing the given
deliverables.
The submission must be in PDF format.
Only two content slides are allowed (excluding
the cover and thank you pages).
File name should follow this format: "Team
Name_College Name_MarMae_ExeSum"
Deadline for submission is 26th February 2025,
EOD.
Teams must upload their solutions on both
Unstop and the provided Google Form:
BIZMARK’25 Submission Form

THANK YOU

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