Nickels UB13e PPT Instructor Ch02 Accessible
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Getting Started as Easy as 1-2-3
© McGraw Hill
Because learning changes
everything. ®
Chapter 2
Understanding Economics
and How It Affects Business
© 2022 McGraw Hill. All rights reserved. Authorized only for instructor use in the classroom. No reproduction or further distribution permitted without the prior written consent of McGraw Hill.
Chapter Contents
How Economic Conditions Affect Businesses
Understanding Free-Market Capitalism
Understanding Socialism
Understanding Communism
The Trend toward Mixed Economies
Understanding the U.S. Economic System
© McGraw Hill
Learning Objectives
LO 2-1 Explain basic economics.
Explain what capitalism is and how free
LO 2-2
markets work.
LO 2-3 Compare socialism and communism.
Analyze the trend toward mixed
LO 2-4
economies.
LO 2-5Describe the economic system of the
United States, including the significance of key
economic indicators (especially G DP),
productivity, and the business cycle.
LO 2-6Contrast fiscal policy and monetary
policy, and explain how each affects the
economy.
© McGraw Hill
Mariana MazzucatoEconomist
Her mission is to transform the
economic role of governments
from regulators and fixers of
market failures to innovators
and drivers of market growth.
She works with U.S. presidential
candidates, British Parliament,
and the European Union.
Encourages combining the
powers of the private and public
sectors.
Examples: Apollo space program,
Apple.
© McGraw Hill
How Economic Conditions Affect
Businesses 1
Economic Effects
.
© McGraw Hill
Economic Contrast
What Is Economics?
.
© McGraw Hill
How Economic Conditions Affect
Businesses 3
© McGraw Hill
Production and the Economy
New ways of producing
goods and services add
resources to the
economy and create
more employment. Fish
farms, for instance,
create both food and
jobs. Can you think of
other innovations
that can help
increase economic
development?
© McGraw Hill
World Population Could
Go from Boom to Bust
The global population will
grow to nearly 10 billion
people by 2050.
This increase will have a major
impact on resources and could lead
to significant lifestyle changes.
Population should stabilize by 2100.
Due to declining birth rates.
© McGraw Hill
How Economic Conditions Affect
Businesses 6
© McGraw Hill
How Economic Conditions Affect
Businesses 7
© McGraw Hill
Applying Adam Smith’s Theory
According to Adam Smith’s
theory, business owners are
motivated to work hard
because they know they
will earn, and keep, the
rewards of their labor. When
they prosper, as the owner
of this restaurant has, they
are able to add employees
and grow, indirectly helping
the community and the
larger economy grow in the
process. What might
motivate you to start
your own business?
© McGraw Hill
Understanding Free-Market
Capitalism 1
Capitalism
An economic system in which all or most of the
factors of production and distribution are privately
owned and operated for profit.
U.S., England, Australia, Canada.
© McGraw Hill
Understanding Free-Market
Capitalism 2
© McGraw Hill
Free-Market Capitalism’s Basic
Rights
After years of planning and
saving, Jessica Douglass
purchased a building with
plenty of room to grow and
started a business called
Flowers and Weeds. The right
to own private property and
the right to own a business
and keep its profits are two of
the fundamental rights that
exist in the economic system
called free-market capitalism.
Would either of these
rights be viable without
the other?
© McGraw Hill
Understanding Free-Market
Capitalism 4
© McGraw Hill
Circular Flow Model
© McGraw Hill
Understanding Free-Market
Capitalism 5
© McGraw Hill
Understanding Free-Market
Capitalism 6
© McGraw Hill
Figure 2.1 The Supply Curve at
Various Prices
The supply curve rises from
left to right. Think it through.
The higher the price of T-
shirts goes (the vertical axis),
the more sellers will be willing
to supply.
© McGraw Hill
Figure 2.2 The Demand Curve at
Various Prices
This is a simple demand curve
showing the quantity of T-
shirts demanded at different
prices. The demand curve
falls from left to right. It is
easy to understand why. The
lower the price of T-shirts, the
higher the quantity
demanded.
© McGraw Hill
Figure 2.3 The Equilibrium Point
The place where quantity
demanded and quantity
supplied meet is called the
equilibrium point. When we
put both the supply and
demand curves on the same
graph, we find that they
intersect at a price where the
quantity supplied and the
quantity demanded are equal.
In the long run, the market
price will tend toward the
equilibrium point.
© McGraw Hill
Bad Medicine for Consumers?
© McGraw Hill
Understanding Free-Market
Capitalism 7
© McGraw Hill
Understanding Free-Market
Capitalism 8
© McGraw Hill
Understanding Free-Market
Capitalism 9
Benefits:
Allows for open competition among companies.
Provides opportunities for poor people to work their way out of poverty.
Limitations:
Leads to inequality as business owners and managers usually make
more money and have more wealth than lower-level workers.
People may start to let greed drive them.
© McGraw Hill
The Government Needs…Individual
Tax Rates from Around the World
© McGraw Hill
Understanding Socialism 1
Socialism
An economic system based on the premise that
some, if not most, basic businesses should be owned
by the government so that profits can be more evenly
distributed among the people.
.
© McGraw Hill
Growth in Socialist Countries
Socialism has been more
successful in some countries
than in others. This photo
shows Denmark’s clean and
modern public transportation
system. In Greece,
overspending caused a debt
crisis that forced the
government to impose
austerity measures that many
Greeks oppose. What other
factors might lead to
slower growth in socialist
countries?
Social equality.
Free education.
Free health care.
Free child care.
Longer vacations.
Shorter work weeks.
Generous sick leave.
© McGraw Hill
Understanding Socialism 3
© McGraw Hill
Understanding Communism
Communism
An economic and political system in which the
government makes almost all economic decisions
and owns almost all the major factors of production.
.
© McGraw Hill
Communism
Starting in the 1990s,
Russia made the major
change from communism
toward a viable market
economy. Still, there are
few laws in place that help
promote small businesses,
and an active black market
remains for many goods.
This “shadow economy”
represents as much as 20
percent of the country’s
GDP. Why are black
markets bad for
economic growth?
© McGraw Hill
The Trend toward Mixed Economies
1
© McGraw Hill
The Trend toward Mixed Economies
2
© McGraw Hill
TESTPREP 3
© McGraw Hill
Understanding the U.S. Economic
System 1
© McGraw Hill
The United States GDP
© McGraw Hill
Figure 2.5 U.S. Unemployment Rate
1989 to 2020
© McGraw Hill Source: "Monthly Unemployment Rate in the United States from December 2018 to December 2019," Statista, statista.com, accessed January 2020.
Figure 2.6 Four Types of
Unemployment
Frictional unemployment
Frictional unemployment refers to those people who have quit work because they didn’t like
the job, the boss, or the working conditions and who haven’t yet found a new job. It also
refers to those people who are entering the labor force for the first time (for example, new
graduates) or are returning to the labor force after significant time away (for example,
parents who reared children). There will always be some frictional unemployment because
it takes some time to find a first job or a new job.
Structural unemployment
Structural unemployment refers to unemployment caused by the restructuring of firms or
by a mismatch between the skills (or location) of job seekers and the requirements (or
location) of available jobs (e.g., coal miners in an area where mines have been closed).
Cyclical unemployment
Cyclical unemployment occurs because of a recession or a similar downturn in the
business cycle (the ups and downs of business growth and decline over time). This type of
unemployment is the most serious.
Seasonal unemployment
Seasonal unemployment occurs where demand for labor varies over the year, as with the
harvesting of crops.
© McGraw Hill
Best and Worst Cities for a Job
Search
Best Worst
Scottsdale, AZ. Brownsville, TX.
South Burlington, V Stockton, CA.
T. Newark, NJ.
San Francisco, CA. Fayetteville, NC.
Austin, TX. Detroit, MI.
Freemont, CA.
© McGraw Hill
How a Stack of Cash Can
Become Worthless
Hyperinflation is when the
price of goods and services
rises by 50 percent a month.
In Venezuela, the inflation rate
went from 63 percent in 2014 to
481 percent in 2016.
The currency, the Bolivar, was so
low that cash to pay for goods
and services was being weighed
instead of counted.
The Federal Reserve in the U.S.
maintains the money supply and
carefully sets interest rates so
that inflation stays under control.
© McGraw Hill
Understanding the U.S. Economic
System 5
© McGraw Hill
POLLING QUESTION 2
© McGraw Hill
Understanding the U.S. Economic
System 6
© McGraw Hill
Measuring Productivity
It can be difficult to measure
productivity in the service
sector. New technology can
improve the quality of
services without necessarily
increasing the number of
people served. A doctor can
make more-accurate
diagnoses with scans, for
instance, but still can see only
so many patients in a day.
How can productivity
measures capture
improvements in the
quality of service?
1.
© McGraw Hill
Understanding the U.S. Economic
System 8
© McGraw Hill
Understanding the U.S. Economic
System 9
© McGraw Hill
Figure 2.7 The National Debt
© McGraw Hill
What’s Our National Debt?
The National Debt has reached over $25
trillion.
If $1 bills were stacked, the National Debt
would stretch over 1,575,000 miles. The
moon is only 238,857 miles away.
Follow the U.S. National Debt Clock here.
© McGraw Hill Source: U.S. Debt Clock, usdebtclock.org, accessed June 2020.
What Can a Dollars Buy?
A million dollars can buy an Egg McMuffin
and a large coffee for the President of the
United States and 2,000 Secret Service
members every day for almost four months.
A billion dollars can buy Egg McMuffins and
large coffees for them for 308 years.
A trillion dollars can buy Egg McMuffins and
large coffees for them for 307,681 years.
© McGraw Hill
Understanding the U.S. Economic
System 10
© McGraw Hill
The Fed’s Role in the 2008 Financial
Crisis
The financial crisis
beginning in 2008
caused much anguish
among Wall Street
workers and people in
general. How effective
was the
government’s
response?
© McGraw Hill
Because learning changes
everything. ®
www.mheducation.co
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© 2022 McGraw Hill. All rights reserved. Authorized only for instructor use in the classroom. No reproduction or further distribution permitted without the prior written consent of McGraw Hill.
Accessibility Content: Text Alternatives for Images
© McGraw Hill
Circular Flow Model – Text Alternative
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Figure 2.1 The Supply Curve at Various
Prices – Text Alternative
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© McGraw Hill
Figure 2.2 The Demand Curve at Various
Prices – Text Alternative
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Figure 2.3 The Equilibrium Point – Text
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© McGraw Hill
The Government Needs… Individual Tax Rates
from Around the World – Text Alternative
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The United States GDP – Text Alternative
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© McGraw Hill
Playing Catch-Up Countries Challenging the
U.S. in GDP – Text Alternative
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Figure 2.5 U.S. Unemployment Rate 1989–
2017 – Text Alternative
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© McGraw Hill
Figure 2.7 The National Debt – Text
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