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The document is a project report submitted by P. Gokulananthan to Bharathiar University as part of the requirements for a Bachelor of Commerce with Computer Applications degree. It focuses on brand preference towards refrigerators in Kavindapadi town and includes acknowledgments to various individuals and authorities at Shree Venkateshwara Arts and Science College. The project was conducted under the supervision of Ms. N. Malathi from January to March 2023.

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8 views4 pages

Front Pages

The document is a project report submitted by P. Gokulananthan to Bharathiar University as part of the requirements for a Bachelor of Commerce with Computer Applications degree. It focuses on brand preference towards refrigerators in Kavindapadi town and includes acknowledgments to various individuals and authorities at Shree Venkateshwara Arts and Science College. The project was conducted under the supervision of Ms. N. Malathi from January to March 2023.

Uploaded by

dhurairajm03
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOC, PDF, TXT or read online on Scribd
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A STUDY ON BRAND PREFERENCE TOWARDS

REFRIGERATOR WITH SPECIAL REFERENCE TO


KAVINDAPADI TOWN

A Project report submitted to Bharathiar University, Coimbatore in


partial fulfilment of the requirements for the award of the Degree of

BACHELOR OF COMMERCE WITH COMPUTER APPLICATIONS

Submitted by

P. GOKULANANTHAN
(Reg.No:202AC2771)

Under the Guidance of


Ms. N. MALATHI, M.Com (CA)., M.Phil.,(Ph.D)
Assistant Professor in Commerce CA

DEPARTMENT OF COMMERCE (CA)


SHREE VENKATESHWARA
ARTS AND SCIENCE (CO-EDUCATION) COLLEGE,
(Affiliated in Bharathiar University)

OTHAKUTHIRAI– 638 455

APRIL-2023
CERTIFICATE

This is to certify that the project report entitled, “A STUDY ON BRAND


PREFERENCE TOWARDS REFRIGERATOR WITH SPECIAL REFERENCE TO
KAVINDAPADI TOWN” is submitted to the BHARATHIAR UNIVERSITY in partial
fulfilment of the requirements for the award of the Degree of BACHELOR OF
COMMERCE WITH COMPUTER APPLICATIONS is a record work done by
P. GOKULANANTHAN (Reg.No:202AC2771) during the period from January 2023 to
March 2023 of his Research in the Department of Commerce CA, Shree Venkateshwara Arts
and Science (Co-Education) College, Othakuthirai under my Supervision and Guidance and
the project report has not formed the basis for the award of any Degree / Diploma / Associate
ship / Fellowship or similar title to any candidate of any University.

Signature of the Guide Head of the Department

Principal

Viva-voce examination held on ______________

Internal Examiner External Examiner


DECLARATION

I hereby declare that the project entitled, “A STUDY ON BRAND


PREFERENCE TOWARDS REFRIGERATOR WITH SPECIAL
REFERENCE TO KAVINDAPADI TOWN” is submitted to the BHARATHIAR
UNIVERSITY, Coimbatore in partial fulfillment of the requirements for the award of the
Degree of BACHELOR OF COMMERCE WITH COMPUTER APPLICATIONS
is a record of original project work done by during the period January 2023 to
March 2023 under the supervision and valuable guidance of
Ms. N. MALATHI, M.Com(CA)., M.Phil., (Ph.D) Assistant Professor, Department of
Commerce with Computer Applications, Shree Venkateshwara Arts and Science
(Co-Education) College, Othakuthirai, and it has not formed the basis for the award of any
Degree / Diploma / Associate ship / Fellowship or other similar title to any candidate of any
University.

DATE :

PLACE : SIGNATURE OF THE CANDIDATE

COUNTER SIGNED BY

Ms. N. MALATHI, M.Com (CA)., M.Phil.,(Ph.D)


Assistant Professor in Commerce CA
Shree Venkateshwara Arts and Science (Co-Education) College,
Othakuthirai– 638 455
ACKNOWLEDGEMENT

I extend my grateful thanks to Thiru. K. C. KARUPANAN Secretary, Shree


Venkateshwara Arts and Science (Co-Education) College, Othakuthirai, for giving me an
opportunity to study in this esteemed institution.

I extend my grateful thanks to Thiru. P. VENKATACHALAM Chairman, Shree


Venkateshwara Arts and Science (Co-Education) College, Othakuthirai, for supporting me to
study in this great institution.

I sincerely thank Dr. A. MOHANASUNDARAM M.Com., M.Phil., M.A., MBA.,


PGDHRM., PGDCA., Ph.D., Principal, Shree Venkateshwara Arts and Science (Co-
Education) College, Othakuthirai, for his inspiration and Permission to undergo this project.

I would like to express my warm thanks to Dr. M. S. GOMATHI M.Com., M.Phil.,


MBA., PGDCA., Ph.D., Head of the Department, Department of Commerce CA, Shree
Venkateshwara Arts and Science (Co-Education) College, Othakuthirai for granting this
valuable opportunity to do this project work.

I express my deep sense of gratitude to my guide Ms. N. MALATHI., M.Com


(CA)., M.Phil.,(Ph.D) Assistant Professor, Department of Commerce CA, Shree
Venkateshwara Arts and Science (Co-Education) College, Othakuthirai, for her
overwhelming encouragement and valuable support.

I thank all the Teaching and Non-Teaching faculty members of Department of


Commerce (CA) for their help and support during the course of the project. I would like to
take this opportunity to record my gratitude to all those persons who have enthusiastically
assisted me during all the phases of project.

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