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Communication Is The Transferring of A Message Fro

The document discusses the importance of communication in a business context, distinguishing between internal and external communication, and highlighting the consequences of poor communication. It outlines various methods of communication, including verbal, written, and visual, along with their advantages and disadvantages. Additionally, it emphasizes the significance of feedback and effective communication processes, providing examples and questions for educational purposes.

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28 views6 pages

Communication Is The Transferring of A Message Fro

The document discusses the importance of communication in a business context, distinguishing between internal and external communication, and highlighting the consequences of poor communication. It outlines various methods of communication, including verbal, written, and visual, along with their advantages and disadvantages. Additionally, it emphasizes the significance of feedback and effective communication processes, providing examples and questions for educational purposes.

Uploaded by

ARK
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Communication is the transferring of a message from the sender to the receiver,who understands

the message.

The message is the information or instructions being passed by the sender to the receiver.

Internal communication (Communication from and to people within the business)


Examples are:
Employees talking to each other.
Director sending an email to employees,
Noticeboard in office
Staff Meetings

Poor internal communication leads to –


Workers don’t understand what they have to do
Poor motivation
Wastage (e.g. 2 employees do the wrong task because of wrong instructions)

Examples of internal communication


‘Please do not smoke in this area.’ (notice on a table )
‘How many hours did you work last week?’ (manager asks a worker)“
‘There will be a Fire Drill at 11 00 today.’ (notice on a board)‘The cutting machine has broken
down. Can you send the engineer as soon as possible?’ (telephone call)
‘Sales last week reached a record level. You will need to increase output so that do not run out of
inventories.’ (emailed memorandum to Operation Manager)
‘Keep this door locked at all times.’ (sign on a door)“
‘You have been sacked because of frequent absences from work. Please acknowledge receipt of
this letter.’ (letter written to an employee)

Examples of external communication


Orders for goods from supplier
sending information to customers about price and delivery time
Advertising goods or services
Asking customers to pay bills on time.

External communication (Communication from people inside the business to people outside the
business)
Examples are:
Employees talking to customers
Ordering materials from suppliers
Advertisements

Poor external communication leads to –


Unhappy customers (leads to fewer sales)
Bad business reputation (lower sales)
Problems with suppliers/customers due to incorrect information (e.g. wrong supplies being
delivered)

Process of effective communication


Transmitter or the sender of the message is a person starting off the the processs by sending the
message
The medium of communication is the method used to send a message for example,a letter is a
method of written communication and a meeting methods of verbal communication.
The receiver is the person who receives the message
Feedback is the reply from the receiver which shows whether the message has arrived ,been
understood and if necessary,acted upon.

Formal communication – Recognised and approved by business (e.g. formal emails, official
meetings, reports)
Informal communication – Information is sent and received casually (e.g. employee talking during
lunch break)
One way communication – Communication that does not allow for a response
Two-way communication – Communication where the receiver sends feedback to the sender
about the topic.
Advantages of two way communications
Receiver can tell the sender that they have understood the information/instruction
Chance to ask for more information
Allows the receiver to contribute ideas

Choosing the appropriate communication method


Speed - is it important that the receiver gets the information really quickly
Cost - is it important to keep cost down or it is important to keep communiction effective.
Message details - how detailed is the message?
Leadership style - is the leadership a democratic one?
The receiver - who is /are the target receivers? is the person next door must 100 people receive
the message
Important of written records - if it is important to have a written record for future reference
Importance of feedback - if the sender expect to receive feedback quickly.

Verbal (oral) communication examples 口头交流的例子


Discussions 讨论
Telephone calls 电话
Meetings 会议
Advantages of verbal communication 语言交际的优势
Fast 快
Opportunity for receiver to reply (2 way communication)接收方回复的机会(双向通信)
Body language can work with speech and allow greater expression 肢体语言可以和语言一起工作，让你更好地表
达自己
Disadvantages of verbal communication 语言交际的缺点
Feedback from receiver slows process down 来自接收器的反馈减慢了进程
No permanent record of the discussion 没有讨论的永久记录

Examples of written communication 书面交流的例子

Emails 电子邮件
Reports 报告
Newsletters 时事通讯
Notices 通知
Advantages of written communication 书面交流的优势
permanent record of message 电文永久记录
May be required by law (e.g. legal information or safety notices)可能是法律要求的(例如法律信息或安全通知)
Can be easily sent to many people (e.g. emails to all employees)可以很容易地发送给许多人(例如给所有员工的电子
邮件)
Disadvantages of written communication 书面交流的缺点
Readers may find long letters boring and hard to read 读者可能会觉得长信枯燥无味，难以阅读
No feedback from receiver unless they reply 除非对方回复，否则不会收到反馈
No body language 没有肢体语言

Example of visual communication 视觉交流的例子


Posters 海报
Images 图片
Videos 视频
Graphs / Charts / Diagrams 图形/图表/图表

Advantages of visual communication


Interesting (Readers may pay more attention to posters / videos than boring letters)有趣(读者可
Information can be clearer than other methods (e.g. Video instructions can be clearer than letter
instructions)

Disadvantages of visual communication


No feedback
Some people may find charts / graphs difficult to read

Formal communication is when messages are sent through established channels using
profeessional language.
eg. As a student reading notice on the notice board,receive reports,emails or attending a
meeting.
Informal communication is when information is sent and receive casually with the use of
everyday language. they are also called grapevine.
eg. meeting and friend in the canteen.
Sure, here are some fill-in, true or false, and multiple-choice questions for IGCSE Business high
school students about communication:

Fill-in Questions:
1. The process of transferring information from one person to another is known as ___________.
2. ___________ communication occurs when information flows from top management to lower-
level employees.
3. Effective communication involves both ___________ and ___________ listening.
4. In business, ___________ communication is often used for formal reports and important
announcements.
5. The acronym "KISS" in communication stands for "Keep It Simple, ___________."
6. ___________ is an example of non-verbal communication.
7. The ___________ is a communication model that involves encoding, decoding, feedback, and
noise.
8. ___________ communication occurs between colleagues at the same organizational level.
9. The use of email, memos, and letters is part of ___________ communication.
10. ___________ is the ability to convey information clearly and concisely.

True or False Questions:


1. Non-verbal communication only includes body language.
2. Written communication is not suitable for conveying complex information.
3. Feedback is an essential component of effective communication.
4. In upward communication, information flows from lower-level employees to top management.
5. Active listening involves only hearing what is being said, not understanding the underlying
message.
6. Effective communication is crucial for building strong relationships in business.
7. Noise refers to literal noise that disrupts communication.
8. Informal communication channels are always reliable and accurate.
9. Using jargon and technical terms can hinder effective communication.
10. Communication skills are not necessary for successful leadership.

Multiple-Choice Questions:
1. What is the primary purpose of communication in business?
a) To confuse employees
b) To exchange information
c) To create misunderstandings
d) To reduce productivity
Answer: b) To exchange information
2. Which of the following is an example of non-verbal communication?
a) Email
b) Body language
c) Phone call
d) Formal report
Answer: b) Body language

3. Which communication model involves sender, receiver, message, channel, encoding, decoding,
feedback, and noise?
a) Linear communication model
b) Interactive communication model
c) Transactional communication model
d) One-way communication model
Answer: c) Transactional communication model

4. What does the acronym "KISS" stand for in communication?


a) Keep It Simple, Silly
b) Keep It Short, Stupid
c) Keep It Simple, Stupid
d) Keep It Straightforward, Stupid
Answer: c) Keep It Simple, Stupid

5. Which type of communication occurs within an organization, such as between departments or


teams?
a) Vertical communication
b) Horizontal communication
c) Upward communication
d) Downward communication
Answer: b) Horizontal communication

6. Why is feedback important in communication?


a) It creates noise
b) It ensures understanding
c) It disrupts the message
d) It is unnecessary
Answer: b) It ensures understanding

7. What is the purpose of using jargon and technical terms in communication?


a) To confuse the audience
b) To demonstrate expertise
c) To simplify the message
d) To improve clarity
Answer: b) To demonstrate expertise
8. Which communication channel is considered the most formal in a business setting?
a) Face-to-face communication
b) Written communication
c) Telephone communication
d) Social media communication
Answer: b) Written communication

9. What does active listening involve?


a) Hearing but not understanding
b) Asking questions constantly
c) Paying attention and comprehending
d) Interrupting the speaker
Answer: c) Paying attention and comprehending

10. Which of the following is an example of downward communication?


a) A manager receiving feedback from employees
b) An employee reporting progress to a supervisor
c) A CEO announcing a new policy to the entire company
d) A team meeting among colleagues at the same level
Answer: c) A CEO announcing a new policy to the entire company

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