Project Work On Communication - Edwin, Abhir, and Ari
Project Work On Communication - Edwin, Abhir, and Ari
on Business
By: Edwin, Abhir, and Ari
01.
ACTIVITY A
Define the term communication
Communication is the transferring of a message from the sender to the
receiver, who understands the message. There are two types of
communication. External, and internal communication
Define the term message
Message is the information or instructions being passed by the sender
to the receiver. Messaging is the way brands initiate and reply to
customers over different messaging channels
What is effective communication
and why is it necessary?
Communication is when a message transferred from one person to another and
is understood by the latter. We communicate everyday (by talking, by chatting, by
texting, etc.) but we need to learn how to communicate effectively. In business, if
we do not communicate, we would be working as individuals with no co-
ordination with anybody else in the
One type of communication is not more important than another. The key feature of both
types are the same. The methods of
communication are also similar though the growth of social media has made it easier for
an organization to communicate with the “outside world”. The main difference is who is
being comunicated with
Explain the number of benefits to
businesses due to effective
communication
• Reducing the risk of mistakes - the receiver of a message must understand what it is they are being asked to do by
the sender. If the message is not understood then the instructions or task will not be completed correctly.
• Enabling faster decision-making - if the number of people who need to receive the communication is kept to a
minimum, then this will speed up the decision-making process.
• Enabling quicker responses to market changes - the longer it takes to communicate changes in markets, the slower
the business will be to respond and may mass marketing opportunities as a result.
• Improving coordination between departments - decisions taken by one department often has an impact on other
departments. There needs to be effective communication between departments so that each knows what the other is
doing and can respond appropriately.
• Improving morale and motivation of the workforce - if the workforce knows what is going in the workplace and is
able to take part in discussions, this will make workers feel valued and part of the organisation.
Difference between one-way
and two-way communication
There are two types of communication. One-way communication
is when there is no feedback required for the message, or the
receiver is not allowed to reply. This might be the sign that says
"No smoking", or your boss saying: "give me a biscuit". The other
is two-way communication, when feedback is required.
Therefore, both people are now involved in the communication
process. This could lead to better and clearer information.
How to choose the appropriate
communication method to the
organization?
i) Speed- is it important that the receiver gets the information really quickly.
ii) Cost – is it important to keep costs down or is it more important to communicate effectively, regardless of cost.
iii) Message details – If it contains technical plans, figures and illustrations then, clearly, written and other visual
forms of communication are likely to be essential.
iv) Leadership style – is the leadership style a democratic one?.If it is, then two-way verbal forms of
communications with employees are much more likely to be used than they would be an ‘autocratic leader’.
v) The receiver – who is /are the ‘target’ receiver(s)? If just one person has to be communicated with, and they
work in the next office, then one-to-one conversation is likely to be used..
● One-to-one talks.
● Telephone conversations.
● Video conferencing.
● Meetings.
Explain the advantages and
disadvantages of verbal
communication
Verbal Pros: Verbal Cons:
● There is hard evidence of message which can ● Direct feedback is not always possible, unless
be referred to and help solve disputes in future electronic communication is used. However, this
over the content of the message. could result in too many emails sent (information
● It is needed when detailed information is overload). Direct feedback via other means of
transferred: it could be easily misunderstood. written communication is hard.
Some countries the law states that businesses ● It is not as easy to check whether the message has
need to put safety notices up because people been understood or acted upon.
could forget them. ● The language used might be difficult to
● The written message can be copied and sent understand. The message might be too long and
to many people. disinterest the reader.
● Electronic communication is a quick and ● There is no opportunity for body language to be
cheap way to get to many people. used to enforce the message
What is meant by ‘visual
communication’ with
examples
Films, videos, and PowerPoint displays: often to help train new staff or inform sales people about new products.
Posters: can be used to explain a simple but important message. (e.g. propaganda poster) Charts and
diagrams: Can be used in letters or reports to simplify and classify complicated data. Computer technology could
help in the design of these charts or diagrams. A printed copy might be needed for hard data to add to reports
and documents.
Photographs and cartoons: these can be used to add variety, colour and humour to a message –all of which
may increase the chances of the communication being read and understood by the receiver.
Explain the advantages and
disadvantages of visual
communication
Visual communication Pros: Visual communication Cons:
(upwards communication:
horizontal/lateral communication:
simple rather than complex words, or avoiding the use of complex technical terms that are not understood by
people without technical knowhow.
Keep the channel of communication as short as possible. The more people a message is passed through, the
greater the risk of the message being changed before it gets to the final receiver.
The sender must always insist on receiving feedback as this shows that the message has
The sender must use the most appropriate medium for the message; for example, it would
Physical barriers, such as noise, should be removed. If two people are having a conversaiton in a noisy
environment, then they should move to somewhere quieter if the source of the noise cannot be turned off.
02.
ACTIVITY B
Mind Maps
Posters
03.
ACTIVITY C
Edwin Reflection
This project allowed me to learn all about communication very
proficiently. Along with all this, the poster that I found allowed me to
clearly understand all of the aspects and uses of a business plan.
Also, this project helped me to get better with working with others
and reaching deadlines, as well as becoming more informed on
business and marketing in general. I am happy with how my group
and I worked together, as we created a good and informative
presentation, however next time I would want to make sure to work
faster and more efficiently, in order to have as much time as possible
to check work and make sure the presentation is good.
Abhir Reflection
This activity was nice because the answers were short responses
with images. It was also fun to add posters, images and mind maps.
I look forward to doing these activities again because we had to use
the notes and basic, logical thinking to answer the questions.
Ari Reflection
This project allowed me to learn all about communication very
proficiently. Also, it helped me to get better with working with others
and reaching deadlines, as well as becoming more informed on
business and marketing in general. I am happy with how my group
and I worked together, as we created a good and informative
presentation, however next time I would want to make sure to work
faster and more efficiently, in order to have as much time as possible
to check work and make sure the presentation is good.
Thanks!
Do you have any
questions?