Nallamuthu Gounder Mahalingam College

(AUTONOMOUS)
Re-Accredited by NAAC and ISO 9001:2015 Certified Institution
Affiliated to Bharathiar University, Coimbatore.
Pollachi – 642001
Department of Business Administration (BBA)

SYLLABUS

“UNDER CHOICE BASED CREDIT SYSTEM”

DEPARTMENT OF BUSINESS ADMINISTRATION

(B.B.A)

2020 – 2023 BATCH ONWARDS

 NALLAMUTHU GOUNDER MAHALINGAM COLLEGE (AUTONOMOUS)
Bachelor of Business Administration (BBA)
SCHEME OF EXAMINATIONS (FOR VI SEMESTERS)
(With effect from 2020 - 2023 Batch onwards)

Ins. Hours per

Max.Marks

Credit
Part Subject Subject

Hours
week

Total
ESE
Code

CIA
Semester - I

I Tamil/Hindi/French –I
20 UTL 101 6 3 30 70 100 3
II English for Enrichment –I
20 UEN 101 5 3 30 70 100 3
CORE-I : Principles of Business Management
20 UBM 101 6 3 30 70 100 4
III and & Business Organization
CORE-II : Business Communication
20 UBM 102 5 3 30 70 100 3
ALLIED-I : Mathematical Techniques-I
20 UBM 1A1 6 3 30 70 100 4

20 UHR 101 Human Rights in India 1 2 - 50 50 2

IV
Human Excellence: Personal Values &
20 HEC 101 1 2 25 25 50 1
Sky Yoga Practice -I
V Extension activities
(See Annexure –I)

Total 30 - 175 425 600 20

Semester - II

I 20 UTL 202 Tamil/Hindi/French –II 6 3 30 70 100 3

II 20 UEN 202 English for Enrichment -II 5 3 30 70 100 3

20 UBM 203 CORE-III : Organizational Behaviour 5 3 30 70 100 3

III 20 UBM 204 CORE-IV : Financial Accounting 6 3 30 70 100 4

20 UBM 2A2 ALLIED –II : Business Economics 5 3 30 70 100 4

20 EVS 201 Environmental Studies 2 2 -- 50 50 2

IV
Human Excellence: Family Values &
20 HEC 202 1 2 25 25 50 1
Sky Yoga Practice -II
Extension activities
V (See Annexure –I)

Total 30 - 175 425 600 20

 Ins. Hours per
Max.Marks

Credit
week

Hours
Part Subject Subject

Total
ESE
CIA
Code

Semester -III

20 UBM 305 Core – V : Taxation 6 3 30 70 100 4

20 UBM 306 Core – VI : Financial Management 5 3 30 70 100 3
III 20 UBM 307 Core – VII : Marketing Management 6 3 30 70 100 4
20 UBM 308 Core – VIII : Mercantile Law 5 3 30 70 100 3
20 UBM 3A3 Allied – III : Mathematical Techniques - II 6 3 30 70 100 4
NME: Intellectual Property Rights/
20 UBM 3N1/
1 2 - 50 50 2
20 UBM 3N2 Rural Consumer Behaviour
IV Human Excellence: Professional Values &
20 HEC 303 1 2 25 25 50 1
Sky Yoga Practice -III
Extension activities
V (See Annexure –I)

Total 30 - 175 425 600 21

Semester - IV

20 UBM 409 Core- IX : Personnel Management &

6 3 30 70 100 4
Industrial Relations
20 UBM 410 Core – X: Production & Materials Management.
6 3 30 70 100 4
III 20 UBM 411 Core – XI: Cost & Management Accounting
6 3 30 70 100 4
20 UBM 412 Core – XII : Banking Theory Law & Practice
5 3 30 70 100 3
20 UBM 4A4 Allied –IV : Management Information system
5 3 30 70 100 4
20 UBM 4N3/ NME: Retail Management/
20 UBM 4N4 1 2 - 50 50 2
IV Supply Chain Management
20 HEC 404 Human Excellence: Social Values &
1 2 25 25 50 1
Sky Yoga Practice -IV
V Extension activities
(See Annexure –I) - - - 50 50 1

Total: 30 - 175 475 650 23

 Max.Marks

Ins. Hours per

Credit
Hours
week

Total
Part Subject Subject

ESE
CIA
Code
Semester -V
20 UBM 513 Core-: XIII : Entrepreneurship & Project
6 3 30 70 100 4
Management
20 UBM 514 Core-: XIV : Research Methods for
5 3 30 70 100 4
Management
III 20 UBM 515 Core-: XV : Insurance Principles &
5 3 30 70 100 3
Practices
20 UBM 516 Core-: XVI : International Business &
5 3 30 70 100 4
Export Management
20 UBM 517 Major Elective-I : PC Software(MS Office) 5 3 30 70 100 5
Theory
20 UBM 518 Major Elective-II: PC Software(MS
2 3 20 30 50 3
Office) Practical
20 UBM 5S1/ SBE: (Major)Services Marketing/
20 UBM 5S2 1 2 - 50 50 2
IV Concepts of Rural Marketing Management
20 HEC 505 Human Excellence: National Values &
1 2 25 25 50 1
Sky Yoga Practice -V
IV 20 GKL 501 General Knowledge and General Awareness(SBE)
*SS 2 - 50 50 2
Total
30 - 195 505 700 28

Semester - VI

20 UBM 619 Core-XVII : Investment and Portfolio Management5 3 30 70 100 4

20 UBM 620 Core-XVIII : Consumer Behaviour 5 3 30 70 100 4

20 UBM 621 Core-XIX : Advertising and Sales Promotion 6 3 30 70 100 4

III 20 UBM 622 Core-XX : Business Environment 5 3 30 70 100 3
20 UBM 623
Core-XXI : Project Work and Viva-Voce - - 40 60 100 3
Major Elective-III : Internet and E-
20 UBM 624 5 3 30 70 100 5
Commerce & Information Security
20 UBM 625 Major Elective-IV: HTML Practical 2 3 20 30 50 2
20 UBM 6S3/ SBE: (Major)Logistics Management/
1 2 50 50 2
IV 20 UBM 6S4 Agricultural Marketing Management
Human Excellence: Global Values &
20 HEC 606 1 2 25 25 50 1
Sky Yoga Practice -IV

Total 30 - 235 515 750 28

Grand Total 180 - 960 2940 3900 140

*SS: Self Study
 I

Nallamuthu Gounder Mahalingam College, Pollachi

Vision
Our dream is to make the college an institution of excellence at the national level by
imparting quality education of global standards to make students academically superior,
socially committed, ethically strong, spiritually evolved and culturally rich citizens to
contribute to the holistic development of the self and society

Mission
Training students to become role models in academic arena by strengthening
infrastructure, upgrading curriculum, developing faculty, augmenting extension services
and imparting quality education through an enlightened management and committed
faculty who ensure knowledge transfer, instill research aptitude and infuse ethical and
cultural values to transform students into disciplined citizens in order to improve quality of
life

II

Department of Business Administration (BBA)

Vision
Creating excellence in Business Administration through updated curriculum and with
comprehensive knowledge on business theories and concepts. The students are trained to
develop competency and provide solutions to business problems

Mission
With the help of relevant curriculum by expertise and by updating the curriculum to
meet contemporary practices students are trained. Skill based elective subjects included
along with Project work and Industrial visits which are mandatory to get practical exposure
 III
Bloom’s Taxonomy Based Assessment Pattern

K1-Remember; K2- Understanding; K3- Apply; K4-Analyze; K5- Evaluate

1. Theory: 70 Marks

(i) TEST- I & II and ESE:

Knowledge Section Marks Description Total

Level
K1 A (Answer all) 10x1=10 MCQ/Define
K2 B (Either or pattern) 5x4 =20 Short Answers 70
K3& K4 C (Answer 4 out of 6) 4x10=40 Descriptive/ Detailed

2. Theory: 50 Marks
Knowledge Section Marks Description Total
Level
K1 & K2 A (Answer all) 10x1=10 MCQ/Define
50
K3 & K4 B (Answer 5 out of 8) 5 x 8=40 Short / Descriptive/ Detailed

3. Practical Examinations & Project Work

Knowledge Section Marks Total
Level
K3 Practical & 60
K4 Record work and 40 100
K5 Project Work

IV
Components of Continuous Assessment
Components Calculation CIA Total
Test - I 70
Test - II 70
Assignment 20 70+70+20+20+20+10 30
Seminar/Tutorial 20 7
Knowledge Enhancement 20
Information Acquisition 10
 V

Programme Outcomes

PO1 Business Administration programme offers broad exposure to students with

comprehensive knowledge on business theories and concepts
PO2 The students are trained to develop competency and to provide solutions to business
problems
PO3 The students are educated towards problems faced by business sector in current
scenario
PO4 Business Administration students are inculcated to understand ups and downs of
businesses
PO5 Educates to create nurture global leaders for business excellence and betterment of
society
PO6 Demonstrate the understanding and appreciation of ethical principles at both
professional and community levels

Programme Specific Outcomes

PSO1 To introduce the students with detailed knowledge on business theories and models

PSO2 To develop competency to venture into new business opportunities

PSO3 To train the students to provide solutions to business problems.

PSO4 To expose the various elements of entrepreneurial traits, team work, critical thinking

PSO5 To cope with the contemporary practices in the field of management with ethical values

OBE Rubric Mapping System

The attainment Level of the students as Low, Medium High is replaced by the numerals
as 1,2 and 3.

Dr.K.VEERAKUMAR Prof.K.SRINIVASAN Dr.R.MUTHUKUMARAN

(HOD OF BBA) (CDC-COORDINATOR) (CONTROLLER OF EXAMINATIONS)
Annexure – I: List of Part – V Subjects

S.No Subject Code Subjects

1. 20 UNC 401 NCC
2. 20 UNS 402 NSS
3. 20 USG 403 Sports and Games
4. 20 URO 404 Rotract Club
5. 20 URR 405 Red Ribbon Club
6. 20 UYR 406 Youth Red Cross
7. 20 UCA 407 Consumer Awareness Club
8. 20 UED 408 Entrepreneurship Development Cell
9. 20 UCR 409 Center for Rural Development
10. 20 USS 410 Student Guild of Service
11. 20 UGS 411 Green Society
12. 20 UEO 412 Equal Opportunity Cell
13. 20 UFA 413 Fine Arts Club
14. 20 UAM 414 Arutchelvar Students Thinkers Forum
15. 20 USV 415 Swami Vivekanandar Students Thinkers Forum

List of Part III Subjects (Major Elective Papers)

S.No Subject Code Subjects
1. 20 UBM 517 PC Software(MS Office) Theory
2. 20 UBM 518 PC Software(MS Office) Practical
3. 20 UBM 624 Internet and E-Commerce & Information Security
4. 20 UBM 625 HTML Practical

Faculties of Business Administration

Dr. K. Veerakumar.,
MBA.,M.Phil.,M.Com.,M.Phil.,MA-YHE.,M.Lisc.,PGDCA.,Ph.D.

Mr. D. Bhuvanendran.,MBA.,M.Phil.,
Mr. T. Manikandan., MBA., M.Phil.,
Ms. R. Visalakshi., MBA., M.Phil.,PGDCA.,
Ms. R. Sindhuja., MBA., M.Phil.,
Programme BBA Programme Title : Bachelor of Business
code: Administration
Course Code: 20 UBM 101 Title Batch : 2020-23
CORE-I : Principles of Semester I
Business Management and
Business Organization

Hrs/Week: 6 Credits: 4

Course Objective

The students should have understood the nature and types of business organizations,
Principles & functions of Management, Process of decision making, and Modern trends in
management process

Course Outcomes (CO)

K1 CO1 To recollect the types of Business organizations and principles of management

K2 CO2 To understand the principles of management
K3 CO3 To apply the concepts in day to day life
K4 CO4 To analyze the merits and demerits of adapting scientific methods in business
arena

Unit Content Hrs

INTRODUCTION TO MANAGEMENT:
Nature and scope of management process- Levels of Management- 12
Unit : I Managerial Skills -Functions of a Manager -Managerial Contribution to
Management Thought by Henry Fayol, F.W. Taylor - Planning-Nature-
types.

POLICIES AND DECISION MAKING:

Objectives, Policies, Procedures-nature and type of policies-decision
Unit :II making process-Types-Problems in decision making-management by
15
objective (MBO)-Process-merits & demerits-quantitative techniques in
decision Making

ORGANIZING:
Organizing – meaning-organizational structure: Types-Span of control- 16
Unit:III
delegation and decentralization-line-Staff relationship- controlling –
co-ordination
 FORMS OF BUSINESS ORGANIZATION:

Definition-nature-scope-objectives-forms-Sole proprietorship and Joint

16
Unit:IV Hindu undivided family firm, features-advantages and disadvantages-
differences. Partnership-differences. Partnership –features, merits
demerits-Types-dissolution-suitability.

COMPANY:
Unit: V Definition-features– types -Public Vs Private-formation of Company- 16
Prospectus-advantages and disadvantages-Co-operative society-
features- merits& demerits- types-chamber of commerce-trade
association.

Power Point Presentations, Group discussions, Seminar, Assignment, Experience Discussion,

Brain storming, Activity
Books for Study:

Business organization and management –C.D Balaji -,Margham Publications -2015

Books for Reference:

1.Business Organization & Management – R.K Sharma and Shashi .K. Gupta, Kalyani
Publication 2009

2.Principles of management practice of management -L.M.Prasad- Sulthan Chand Publications-9th

Edition-2016

Mapping

PSO
PSO1 PSO2 PSO3 PSO4 PSO5
CO
CO1 H H H M L
CO2 H H H H M
CO3 M M H M M
CO4 M H M H L
H-High; M-Medium; L-Low

Course Designed by Verified by HoD Checked by Approved by

Name and Signature Name and Signature CDC COE
Name: Name: Name: Name:
Dr.K.Veerakumar Dr.K.Veerakumar Mr.K.Srinivasan Dr.R.Muthukumaran
Ms.R.Sindhuja
Signature: Signature: Signature: Signature:

Note: Italics denotes topics for self study

Programme BBA Programme Title : Bachelor of Business
code: Administration
Course Code: 20 UBM 102 Title Batch : 2020-23
CORE-II : Semester I
Business Communication
Hrs/Week: 5 Credits: 3

Course Objective

The students should have understood the Methods of communication, Drafting letters,
report writing, Types of communication and Barriers of communication.

Course Outcomes (CO)

K1 CO1 To recollect the effective use of various types of Oral, Written and Digital
communication modes.
K2 CO2 To get the idea of effective business writing, business communication,
interpersonal communications, etc.
K3 CO3 To apply the skills that maximize team effectiveness, developing and delivering
effective presentations, good time management and effective problem solving.
K4 CO4 To analyze the usage of current technology related to the communication field
and communicates ethically.

Unit Content Hrs

COMMUNICATION
Concepts – Meaning – Importance – Objectives - Role of
Unit : I Communication in business – Types of communication - Barriers to 13
effective Communication - Ways to overcome the barriers – Principles
of communication.

COMMUNICATION THROUGH LETTERS

Layout and Characteristics - Resume/curriculum vitae -
Unit :II Application for appointments – References - Appointment orders - 14
Letters of confirmation – Promotion - Business Enquiries – Offers –
Quotations – Orders - Execution of orders - Letters of complaints -
Bank Correspondence.

INTERNAL COMMUNICATION
Unit:III 12
Memos – Circulars - Notice to Customers - Job Instructions
 BUSINESS REPORTS
Unit:IV Features – Types – Procedure – Form - Press reports – Agenda 12
– Minutes – Types - Procedure to draft minutes.

EFFECTIVENESS OF ORAL COMMUNICATION

Unit: V Characteristics-Profile of a good Speaker-Preparation & delivery of 14
short Speeches-Visual & Audio Visual Means of Communication-
Posters-Characteristics of good commercial Writing

Power Point Presentations, Group discussions, Seminar, Assignment, Experience Discussion,

Brain storming, Activity

Books for Study:

Business communication-VeeraKaroli, Shravani Chakraborty-Thakur publishers-2015

Books for Reference:

1. Essentials of business communication – Rajendrapaul & Korlohalli J.S (Sultan chand&

sons)
2. Nagarajan .M- Better English for better business- New century Book House (P) Ltd
3. Radhakrishna Pillai G.-Written English for you- Emerald Publication.

Mapping

PSO
PSO1 PSO2 PSO3 PSO4 PSO5
CO
CO1 H H H H M
CO2 M H H H H
CO3 H H H H M
CO4 L M M H H
H-High; M-Medium; L-Low

Course Designed by Verified by HoD Checked by Approved by

Name and Signature Name and Signature CDC COE
Name: Name: Name: Name:
Mr.D.Bhuvanendran Dr.K.Veerakumar Mr.K.Srinivasan Dr.R.Muthukumaran
Signature:
Signature: Signature: Signature:

Note: Italics denotes topics for self-study

Programme BBA Programme Title : Bachelor of Business
code: Administration
Course Code: 20 UBM 1A1 Title Batch : 2020-23
Allied – I Semester I
Mathematical Techniques-I
Hrs/Week: 6 Credits: 4

Course Objectives

On successful completion of this course, the students should have understood Matrices,
Mathematics of Finance, Statistical Tools and Their Applications

Course Outcomes (CO)

K1 CO1 To recollect the applications of matrices in business

K2 CO2 To understand problem-solving methods
K3 CO3 To apply Matrix, Statistical tools for Research Process
K4 CO4 To analyze Mathematical Techniques and applications

Unit Content Hrs

MATRICES
Unit: I Definition - Types of Matrices - Matrix operation - Addition and Subtraction
of Matrices - Multiplication of two Matrices (Simple problems only) - Calculation
of Simple Interest and Compound Interest. 15

STATISTICS
Meaning, Scope & Limitations
COLLECTION OF DATA
Unit :II Primary & Secondary data - Methods of collecting primary data - Sources of
secondary data - Precautions for Preparing Questionnaire.
16
CLASSIFICATION AND TABULATION
Types of Classification - Geographical, Chronological, Qualitative,
Quantitative – Tabulation - parts of Tabulation -Types of Table

MEASURES OF AVERAGE
Unit :III Arithmetic Mean - Geometric Mean – Harmonic – Mean – Median – Mode - 15
Merits & Demerits of AM, GM, HM, Median & Mode (Simple problems )
 MEASURES OF DISPERSION
MEASURES OF SKEWNESS AND KURTOSIS
Skewness - Pearson’s CD Cofficient of Skewness -Bowley’s CD Cofficient of 16
Unit :IV
Skewness – Kurtosis-Measures of Kurtosis (Simple problems)

CORRELATION
Scatter Diagram method - Karl Pearson’s of Correlation - Rank Correlation
Unit :V (Simple problems)
REGRESSION 16

Regression Lines & Regression Equations - Difference Between Correlation

& Regression (Simple problems)

Power pointPresentations, Group discussions, Seminar, Quiz, Assignment, Activity

Text Book:
Mathematics for Management-SarojKumar, Praveshkumar Singh-Thakur
Publications-2015
Reference Books:
1. Business statistics-P.A Navnitham-Jai Publishers-2011
2. Mathematics for Management –I-Rathna Yadav Pranesh kumar singh- Thakur
publication-2011
3. Business Mathematics-D.R.Agarwal-Vrindha Publications (p) Ltd-2012
Mapping

PSO
PSO1 PSO2 PSO3 PSO4 PSO5
CO
CO1 H H H H H
CO2 H H H L H
CO3 H H H L L
CO4 H H H L H
H-High; M-Medium; L-Low

Course Designed by Verified by HoD Checked by Approved by

Name and Signature Name and Signature CDC COE
Name: Name: Name: Name:
Mrs.R. Visalakshi Dr.K.Veerakumar Mr.K.Srinivasan Dr.R.Muthukumaran

Signature: Signature: Signature: Signature:

Note: Italics denotes topics for self study

Programme BBA Programme Title : Bachelor of Business
code: Administration
Course Code: 20 UBM 203 Title Batch : 2020-23
Core – III Semester II
Organizational Behavior
Hrs/Week: 5 Credits: 3

Course Objectives
On successful completion of this course, the student should have understood Personality,
Perception, Motivation, Job Satisfaction, Morale, Group Dynamics, Leadership Traits,
Counseling and Guidance, Etc.

Course Outcomes (CO)

K1 CO1 To recollect the basic organizational behavior principles

K2 CO2 To understand different models used to explain individual behavior related to
motivation and reward
K3 CO3 To deploy various process used in developing communication and resolving conflicts
K4 CO4 To analyze organizational behavior issues in the context of principle, concepts, theories
and models

Unit Content Hrs

ORGANISATIONAL BEHAVIOUR
Unit: I Definition - OB model- Hawthorne studies and their implications- 18
Contemporary organization and their changing Perspective and Re-engineering-
Empowerment-Learning organizations, Theories, Transaction analysis.

PERCEPTION & PERSONALITY

Unit :II Meaning & Definition- Elements & importance of Perception - process of 12
Perception - Determinants of Perception - Impression Management. Personality –
Meaning-Development of personality.
MOTIVATION
Meaning-Motives, primary and secondary. Theories of work motivation- 15
Unit :III Maslow’s need hierarchy theory, Herzberg’s 2 – factor theory. Alderfer’s ERG
theory. Process-Expectancy theory and Porter’s Lawler model and contemporary
Equity theory and Attribution theory – Process and principles of theory –
Reinforcement and Punishment.

GROUP DYNAMICS
Unit :IV Major Groups and their formation – Formal and informal group and their 15
dynamics –Brain storming- Teams – Conflicts – Types of conflicts – Resolution of
conflicts – Stress – Causes and effects of Occupational stress- Coping with stress.
 LEADERSHIP
Unit :V Theories – Established and emerging theories-Trait theory – Behavioral theory – 15
contingency theory – Path Goal leadership Theory-charismatic leadership theories –
Leadership styles and skills required – Organization change and development –
techniques and approaches.

Power point Presentations, Group discussions, Seminar, Quiz, Assignment, Activity

Text Book:
Organizational Behaviour – L.M Prasad ,5th Edition, Publishers: Sulthan chand
& Sons-2014

Reference Books:
1. Organizational Behaviour – Fred Luthans -12 th
Edition –Publishers: MC Graw
Hill Education-2010
2.Organizational Behaviour _ Aswathappa-Himalaya publishing house -2010

Mapping

PSO
PSO1 PSO2 PSO3 PSO4 PSO5
CO
CO1 H H H H H
CO2 H H H H H
CO3 H H H H H
CO4 H H H H M
H-High; M-Medium; L-Low

Course Designed by Verified by HOD Checked by Approved by

Name and Signature Name and Signature CDC COE
Name: Name: Name: Name:
Ms.R.Sindhuja Dr. K. Veerakumar Mr.K.Srinivasan Dr.R.Muthukumaran

Signature: Signature: Signature: Signature:

Note: Italics denotes topics for self study

Programme BBA Programme Title : Bachelor of Business
code: Administration
Course Code: 20 UBM 204 Title Batch : 2020-23
CORE – IV Semester II
Financial Accounting
Hrs/Week: 6 Credits: 4

Course Objective

The Students Should Have Understood the Basic Accounting Concepts, Double Entry
System Of Book Keeping And Various Books Of Accounts, Preparation of Final Accounts, Etc.

Course Outcomes (CO)

K1 CO1 To keep in mind the basic accounting concepts and their application in business.
K2 CO2 To understand and apply the dual-entry recording framework to a series of
transactions that results in a balance sheet.
K3 CO3 To apply and gain knowledge on the preparation of financial statements.
K4 CO4 To analyze financial statements effectively and take decisions on depreciation
method to be adopted.

Unit Content Hrs

INTRODUCTION TO ACCOUNTING:
Basic accounting concepts- Conventions of accounting-Kinds
Unit: I of accounts-Double entry book keeping-Rules of double entry
15
system. Preparation of Journals and Ledger accounts-
Preparation of Trial Balance -Problems.

SUBSIDIARY BOOKS AND ERRORS:

Subsidiary books –Purchase books, Sales book, Purchase
returns book , Sales returns book-Cash book –Kinds of cash
Unit: II 15
book –Single column ;Double column ;Three column cash
book and Petty cash book.
Errors –Types of errors –Rectification of errors- Problems.

FINAL ACCOUNTS:
Unit: III Manufacturing –Trading –Profit and loss account-Balance 16
Sheet –Problems with simple adjustments.

DEPRECIATION ACCOUNTING:
16
Unit: IV Accounting for Depreciation- Meaning and Definition –Causes
– Methods –Accounting treatment for Straight line method,
Written down value method and Annuity method
 SINGLE ENTRY SYSTEM:
Unit :V Preparation of accounts from Incomplete records-Meaning – 16
Definition –Methods –Net worth method and Conversion
method (single entry methods)

NOTE: Theory 20% and Problem 80%

Power point Presentations, Seminar, Assignment, Experience Discussion, Brain storming.

Books for Study:

 Financial Accounting - T.S Reddy and A. Murthy

Margham Publications-Seventh Revised Edition -2011

Books for Reference:

1. Financial accounting -Jain.S.P and Narang.K.L

Kalyani publishers –Edition -2009

2. Financial accounting – Sarojkumar ,Priyankasingh .

Thakur publishers – Edition -2011

Mapping

PSO
PSO1 PSO2 PSO3 PSO4 PSO5
CO
CO1 H H H H M
CO2 H H H H H
CO3 M M H L H
CO4 H H H M L
H-High; M-Medium; L-Low

Course Designed by Verified by HoD Checked by Approved by

Name and Signature Name and Signature CDC COE
Name: Name: Name: Name:
Mrs.R.Vishalakshi Dr. K. Veerakumar Mr.K.Srinivasan Dr.R.Muthukumaran

Signature: Signature: Signature: Signature:

Note: Italics denotes topics for self study

Programme BBA Programme Title : Bachelor of Business
code: Administration
Course Code: 20 UBM 2A2 Title Batch : 2020-23
ALLIED – II Semester II
Business Economics
Hrs/Week: 5 Credits: 4

Course Objectives

On successful completion of this course, the students should have understood the
Objectives of Business Firms, Factors of Production and BEP Analysis, Types of Competitions
and price administration and Government Measures to Control Monopoly

Course Outcomes (CO)

K1 CO1 To remember students to know basic economic concepts

K2 CO2 To understand the economic behavior of the society
K3 CO3 To apply economic analysis in the formulation of business Policies
K4 CO4 To analyze the economic reasoning to problems of business

Unit Content Hrs

MEANING AND NATURE OF ECONOMICS

Unit: I Business Economics – Scope of Business Economics – Meaning and

objectives of business firms – Characteristics of Modern business – Social
Responsibilities of business. 12

DEMAND ANALYSIS
Meaning of demand – Determinants of demand – Demand
Unit:II distinctions – Law of Demand – Reasons for downward sloping demand
curve – Exceptional cases. Elasticity of demand – Types – Methods of 13
measuring price elasticity of demand.

FACTORS OF PRODUCTION
Production function - Law of Production – Law of Variable
Unit:III Proportions - Law of Returns to Scale – Producers equilibrium with 15
Isoquants -Economies of Scale – Cost of production – Cost curves -
Revenue curves – Break Even Analysis - Assumptions -Advantages –
Limitations.
 PERFECT COMPETITION AND MONOPSOLY
Market forms – Price and Output Determination Under perfect
Competition.
Unit:IV 13
Monopoly – Kinds of Monopoly – Monopoly Power –Price and
output determination - Price discriminating Monopoly – Degrees of
price discrimination

MONOPSOLISTIC COMPETITION AND OLIGOPSOLY

Unit:V Price and output determination – Group equilibrium – Selling

costs – Excess capacity. 12
Kinds of oligopoly – Kinked demand curve – Price leadership-
Fiscal and Monitory Polices- Demonstration-GDP-Inflation-Deflation

Power point Presentations, Group discussions, Seminar, Quiz, Assignment, Activity

Text Book:
Economics for Executives-Saroj Kumar and Sarila- Thakur Publications, Chennai -
2014
Reference Books:
1. Business Economics –R.K.Lekhi-Kalyani Publishers- 2012
2. Business Economics - Sankaran
3. Principles Of Business Economics - Reddy .P.N and Appaniah.H.R
Mapping

PSO
PSO1 PSO2 PSO3 PSO4 PSO5
CO
CO1 H H H H H
CO2 H H H H H
CO3 H H M L H
CO4 H H M L H
H-High; M-Medium; L-Low

Course Designed by Verified by HoD Checked by Approved by

Name and Signature Name and Signature CDC COE
Name: Name: Name: Name:
Mr.T.Manikandan Dr. K. Veerakumar Mr.K.Srinivasan Dr.R.Muthukumaran

Signature: Signature: Signature: Signature:

Note: Italics denotes topics for self study

Programme BBA Programme Title : Bachelor of Business
code: Administration
Course Code: 20 UBM 305 Title Batch : 2020-23
CORE – V Taxation Semester III
Hrs/Week: 6 Credits: 4

Course Objectives

On successful completion of this course, the student should have understood To

identify and understand complex tax issues within the context of the global business world,
appreciation for tax policy issues those underpin our tax laws, the ethical implications of tax
practice.
Course Outcomes (CO)

K1 CO1 To remember the canons of taxation.

K2 CO2 To get idea about Direct and indirect taxes and various sources of incomes.
K3 CO3 To implement problems related from salary to income from other sources.
K4 CO4 To analyze the knowledge of students in tax liability of individuals.

Unit Content Hrs

TAXATION: Definition-income, gross total income, total income, assesses,

assessment year, previous year, Exempted incomes – Residential statues of
Unit: I 15
persons – Capital v/s revenue Receipts – Revenue Losses v/s capital Losses.
(Theory Part only.)

Income from salary - Characteristics of salary- Definition- P.F.-

Unit:II Allowances–Perquisites-Profit in lieu of salary –Deductions out of gross salary 18
(simple Problems only.)

Income from house property–Definition-Exempted income from house

Unit:III property- Annual rent –Meaning- Determination of annual value-Deductions 15
(Simple Problems only).

Profits and gains of business or profession: Business – Profession –

Charging Provision of Incometax under the head profits and gains of business or
Unit:IV 15
profession- Expressly admissible deductions- Deemed profits (Theory Part
only.)
 Capital gains- Mode of computation of long term and short term capital
Unit: V gains- Exempted capital gains (Simple Problems only.)
15
Income from other sources –Dividend- Tax concession in respect of
dividends- Deductions. (Simple problems only.).

Power point Presentations, Group discussions, Seminar, Quiz, Assignment, Activity

[NOTE: Problems 50% & Theory 50%]
Reference Books:
1. Income tax (law and practice) - Gaur and Narang
2. Income tax (law and practice) - Dinkar Pagare
Mapping

PSO
PSO1 PSO2 PSO3 PSO4 PSO5
CO
CO1 H M H H H
CO2 H M H M H
CO3 H M H M H
CO4 H M H H H
H-High; M-Medium; L-Low

Course Designed by Verified by HoD Checked by Approved by

Name and Signature Name and CDC COE
Signature
Name: Name: Name: Name:
Mr.D.Bhuvanendran Dr. K. Veerakumar Mr.K.Srinivasan Dr.R.Muthukumaran

Signature: Signature: Signature: Signature:

Note: Italics denotes topics for self study

Programme BBA Programme Title : Bachelor of Business
code: Administration
Course Code: 20 UBM 306 Title Batch : 2020-23
CORE – VI Semester III
Financial Management
Hrs/Week: 5 Credits: 3
Course Objective

To enlighten the students with the theory and techniques of financial management and
developing their abilities in respect of investment and capital budgeting, financial planning,
capital structure decisions, dividend Policy and working capital management.

Course Outcomes (CO)

K1 CO1 To recollect the sources of finance for an organization and formulate the
optimum capital structure.
K2 CO2 To understand cash flows and make capital budgeting decisions under both
certainty and uncertainty.
K3 CO3 To implement and assess how companies manage the components of working
capital to minimize the cost of carrying current assets and the cost of short-term
borrowing.
K4 CO4 To analyze the factors influencing the dividend decision and formulate the
dividend Policy of the firm.

Unit Content Hrs

FINANCE FUNCTIONS:
Meaning - Definition and Scope of finance functions - Objectives
Unit: I of Financial management - Profit maximization and Wealth 13
maximization. Sources of Finance - Short term - Bank sources –
Long term - Shares - Debentures, Preferred stock - Debt. (Theory
only)

FINANCING DECISION:
Cost of Capital - Cost of Specific Sources of capital - Equity -
Unit :II Preferred stock- Debt - Reserves - Weighted average cost of 14
capital, Operating Leverage and Financial Leverage. (Theory
only)

CAPITAL STRUCTURE Factors influencing capital structure

–Theories of Capital Structure-Optimal capital structure -
Unit :III Dividend and Dividend Policy: Meaning, Classification - Sources
available for dividends - Dividend Policy general, and 13
Determinants of dividend Policy. (Theory only)
 CAPITAL BUDGETING
Unit : IV Meaning – Objectives - Capital budgeting decisions – Types - 13
Methods of capital budgeting. Preparation of various methods of
capital budgeting. (Theory & Simple Problems only)

WORKING CAPITAL MANAGEMENT

Unit :V Concepts - Importance - Determinants of Working capital. Cash
Management: Motives for holding cash - Objectives and 12
Strategies of cash management. Receivables Management:
Objectives - Credit Policies. (Theory only)
NOTE: Theory carries 80% Marks, Problems carry 20% Marks

Power point Presentations, Group discussions, Seminar, Assignment, Experience Discussion,

Brain storming, Case study
Books for Study:

1. Financial management - Khan. M. and P.k Jain-Tata McGraw hill

Publishing company LTD -New Delhi, 6th Edition 2011.

Books for Reference:

1 .Financial Management –Priyanka Singh, Swati Tiwari- Thakur publishers- 2012

2. Financial management –Theory and practice -prasanna Chandra

Tata McGraw hill publishing company LTD -New Delhi ,1999
3. Corporation Finance Principles and problems –Kulkarni ,P.V Publishing house -Delhi
Mapping

PSO
PSO1 PSO2 PSO3 PSO4 PSO5
CO
CO1 M H H H M
CO2 M H H M M
CO3 H H H H H
CO4 L M H H M
H-High; M-Medium; L-Low

Course Designed by Verified by HoD Checked by Approved by

Name and Signature Name and CDC COE
Signature
Name: Name: Name: Name:
Mrs.R.Visalakshi Dr. K. Veerakumar Mr.K.Srinivasan Dr.R.Muthukumaran

Signature: Signature: Signature: Signature:

Note: Italics denotes topics for self study

Programme BBA Programme Title : Bachelor of Business
code: Administration
Title Batch : 2020-23

Course Code: 20 UBM 307 CORE-VII :

Semester III
Marketing Management
Hrs/Week: 6 Credits: 4
Course Objective

On successful completion of this course, the student should have understood

Principles of Marketing Management, Market Segmentation Product Life Cycle, Segmentation,
Distributions of Channels, Pricing strategies, Sales Administration.
Course Outcomes (CO)

K1 CO1 To recollect the various concepts of marketing.

K2 CO2 To distinguish marketing and Selling.
K3 CO3 To comprehend the buying motives and buyer behaviour.
K4 CO4 To interpret the importance of middlemen in the marketing arena.

Unit Content Hrs

Definition of marketing – Markets – Concepts of Marketing –

Modern marketing Process - Marketing functions—Scope of marketing
Unit : I – Selling VS marketing – Consumer and Industrial goods – Marketing 18
Information System – Marketing research system, suppliers of
marketing research, Marketing research process.

Marketing management and Its environment (controllable

elements and uncontrollable elements) – Buyer Behavior definition-
Unit :II 16
Major factor influencing buying behavior - Buying motives – Buying
Process – Economic model of buyer behavior

THE PRODUCT
Marketing - Product – New product development – Product Life
cycle – Marketing Strategies for various stages of life cycle of the
Unit :III product. 16
MARKET SEGMENTATION
Needs – Basis for segmentation – Strategies for various typical
segments.

PRICING AND PHYSICAL DISTRIBUTION

Unit :IV 15
Meaning of pricing – Factors influencing pricing decisions-
Methods of pricing – Physical distribution- Importance – Various kinds
 of marketing channels – Distribution problems and their solutions.
PROMOTION
Advertising-Publicity- Personal selling – Sales promotion-
Digital Marketing

SALES ADMINISTRATION
Unit: V
Sales territory – Sales forecasting – Methods- Analysis and 13
application.
Power point Presentations, Group discussions, Seminar, Assignment, , Brain storming,
Activity

Books for Study:

Marketing Management by –Jayasankar

Books for Reference:

1. 1. Marketing Management by – Philip Kotler

2. 2. Marketing Management by – Sherlekhar
Mapping

PSO
PSO1 PSO2 PSO3 PSO4 PSO5
CO
CO1 H M H M M
CO2 H M M H H
CO3 H H M H M
CO4 M M L H H
H-High; M-Medium; L-Low

Course Designed by Verified by HoD Checked by Approved by

Name and Signature Name and Signature CDC COE
Name: Name: Name: Name:
Dr. K. Veerakumar Dr. K. Veerakumar Mr.K.Srinivasan Dr.R.Muthukumaran

Signature: Signature: Signature: Signature:

Note: Italics denotes topics for self study

 Programme BBA Programme Title : Bachelor of Business
code: Administration
Title Batch : 2020-23
Course Code: 20 UBM 308
CORE-VIII : Mercantile Law Semester III
Hrs/Week: 5 Credits: 3

Course Objective

This course is designed to provide the student with knowledge of the legal environment in which
a consumer and business operates and to provide the student with knowledge of legal principles

Course Outcomes (CO)

K1 CO1 To remember the concepts relevant to the law of contract, law of sale of goods
and company law
K2 CO2 To understand the normative and ethical framework of the profession of law
administration related to business law & company
K3 CO3 To manage ongoing change and foster development in important fields relevant
to the business environment
K4 CO4 To evaluate the merits and demerits of company formation formalities and
contract implications in business era

Unit Content Hrs

LAW OF CONTRACT:

Unit: I contract – classification – Essential elements of a valid contract – 13

offer and acceptance – consideration – capacity of parties – Free consent
(legal rules)

LAW OF SALE OF GOODS AND AGENCIES:

Formation of contract of sales – Agreement to sell of sale – Hire

Unit :II purchase Agreement sale and Bailment- Types of Bailment –Rights & 15
Duties of Bailor and Bailee -Law of agency: Creation of agency –
Classification of agent’s – Relation of principal with third parties –
personal liability of agent – termination of agency

COMPANY LAW

Unit:III Company as legal entity – Definition and kinds of companies – 12

Incorporation of companies – Memorandum and Articles of Association –
Certificates of incorporation – Prospectus.

Unit:IV SHARE APPLICATION AND ALLOTMENT: 13

 Application –Allotment of shares and Debentures – Minimum
subscription – Regular and Irregular allotment – Issue of shares at discount
and Premium – Transfer and transmission of shares.

MEMBERSHIP OF COMPANIES
Unit :V
Membership of companies – Meeting and Proceedings – Winding up of 12
companies – compulsory Winding up And Voluntary Winding up And
Subject To Supervision of the cost.

Power point Presentations, Group discussions, Seminar, Assignment, , Brain storming, Activity
.

Book for Study : Elements of mercantile Law –N.D. Kapoor-Sulthantan Chand & Sons-
31 st Revised Edition

Books for Reference:

1. Business Organisation and Management – C.D Balaji ,Margham Publications 2015

2. Business Law- Saroj Kumar, Priyanshu Saxena, Thakur Publishers, 2012

Mapping

PSO
PSO1 PSO2 PSO3 PSO4 PSO5
CO
CO1 H H M H M
CO2 H M H H H
CO3 H H H M H
CO4 M H L H H
H-High; M-Medium; L-Low

Course Designed by Verified by HoD Checked by Approved by

Name and Signature Name and Signature CDC COE
Name: Name: Name: Name:
Ms.R.Sindhuja Dr. K. Veerakumar Mr.K.Srinivasan Dr.R.Muthukumaran
Signature: Signature: Signature: Signature:

Note: Italics denotes topics for self study

Programme BBA Programme Title : Bachelor of Business
code: Administration
Course Code: 20 UBM 3A3 Title Batch : 2020-23
Allied – III Semester III
Mathematical Techniques-II
Hrs/Week: 6 Credits: 4

Course Objectives
On Successful Completion Of This Course, The Students Should Have Understood Operations
Research Models, Game Theory, Queuing Theory, PERT, CPM, Etc.

Course Outcomes (CO)

K1 CO1 To remember students how to use variables for formulating complex

mathematical models in management
K2 CO2 To understand by solving linear programming and integer programming models
K3 CO3 To apply basic methodology for the solution of linear programs
K4 CO4 To analyze the scientific approaches to decision making

Unit Content Hrs

INTRODUCTION TO OPERATIONS RESEARCH

Unit: I Definition – Meaning – Scope – Limitations models – Their types

and classification of operation research – General methods of solving 14
models.

GENERAL LINEAR PROGRAMMING PROBLEM

Unit :II Mathematical formulation of LPP – Solution to LPP by graphical
15
method – Simple problems in simplex method.

TRASPSORTATION PROBLEMS
Obtaining initial basic feasible solution – Various methods of
Unit :III solving problems – (without degeneracy) – Assignment problems- Features
18
of assignment problems- - Difference between Transportation and
Assignment problem- Solving assignment problems – (Hungarian method)

GAME THEORY

Unit :IV Concept of pure and mixed strategies – Solving 2*2 matrices, with 18
and without saddle Point – n*2 and 2*m matrix problem solving. Queuing
theory – Simple problem solving
 NETWORK ANALYSIS
Unit :V Concept of PERT and CPM – Simple problems – Decision tree 13
and theories.
Power point Presentations, Group discussions, Seminar, Quiz, Assignment, Activity

Text Book :
Business Statistics and Operation Research – P.A. Navnitham – Jai publisher –
(2012)
Reference Books:
1. Operation Research – S.Kalavathy- Vikas publishing pvt.LTD– 2005
2. Operation Research – P.R.Vittal & V.Malini– Margham publishers– 2010
3. Operation Research – Dileep Singh & Madhukar Singh– Thakur publishers– 2012
Mapping

PSO
PSO1 PSO2 PSO3 PSO4 PSO5
CO
CO1 H H H M L
CO2 H H H L L
CO3 H H H L M
CO4 H M H H H
H-High; M-Medium; L-Low

Course Designed by Verified by HoD Checked by Approved by

Name and Signature Name and Signature CDC COE
Name: Name: Name: Name:
Mr.T.Manikandan Dr. K. Veerakumar Mr.K.Srinivasan Dr.R.Muthukumaran

Signature: Signature: Signature: Signature:

Note: Italics denotes topics for self study

Programme BBA Programme Title : Bachelor of
code: Business Administration
Course Code: 20 UBM 3N1 Title Batch : 2020-23
Non Major Elective - I Semester III
Intellectual Property Rights
Hrs/Week: 1 Credits: 2

Course Objectives

On successful completion of this course, the student should have understood The nature and
types of intellectual property Patents, Trademarks, Copy Rights Industrial Design.
Course Outcomes (CO)

K1 CO1 To remember the concepts of Intellectual property rights.

K2 CO2 To understand, patents, trademarks, copyrights and industrial designs rights.

K3 CO3 To apply the knowledge obtained in industries applicable to patent, copy, and
trademark.

K4 CO4 To analyze the students broad knowledge in various intellectual rights and their
implications.

Unit Content Hrs

Introduction: Fundamentals of IPR – Intellectual property –WIPO –

Unit: I Intellectual property self- Audit – Different classifications – Important 2
principles of IP management - Management Guidelines.

PATENTS :
Unit :II Introduction – Classification –Importance – Types of Patent 3
applications in India – Patentable Invention – Inventions not patentable.

TRADE MARKS

Unit :III Introduction – Fundamentals – Concept – Purpose – Functions – 3

Characteristics – Guidelines for Registration of Trade mark –
Registration.- Protection.

COPY RIGHT:
Unit :IV Copy right and Related Rights- Rights conferred by copy right- 2
Registration – Ownership- Rights – Transfer – Infringement.
 INDUSTRIAL DESIGNS :

Unit :V Introduction – Concept – Need for Protection of a Design – Essential 3

Requirements for the Registration – Exclusion from scope of Design –
Procedure for Registration – Benefits – Cancellation.

Power point Presentations, Group discussions, Seminar, Quiz, Assignment, Activity

Text Book:
Intellectual Property Rights Text and Cases –
Dr.R.Radhakrishnan, Dr.S.Balasubramanian
Reference Books:

1. Intellectual Property Patents, Trade Marks, and Copy Rights - Richard Stim
Mapping

PSO
PSO1 PSO2 PSO3 PSO4 PSO5
CO
CO1 H H M H H
CO2 H H H H H
CO3 H H H M H
CO4 H M H H H
H-High; M-Medium; L-Low

Course Designed by Verified by HoD Checked by Approved by

Name and Signature Name and Signature CDC COE
Name: Name: Name: Name:
Dr.K.Veerakumar Dr. K. Veerakumar Mr.K.Srinivasan Dr.R.Muthukumaran

Signature: Signature: Signature: Signature:

Note: Italics denotes topics for self study

Programme BBA Programme Title : Bachelor of Business
code: Administration
Course Code: 20 UBM 3N2 Title Batch : 2020-23
Non Major Elective - I Semester III
Rural Consumer Behavior
Hrs/Week: 1 Credits: 2

Course Objectives

On successful completion of this course, the student should have understood the behavior
of rural consumers
Course Outcomes (CO)

K1 CO1 To recollect the fundamentals of rural consumer behavior.

K2 CO2 To understand consumer profile and pattern of buying behavior.

K3 CO3 To apply the knowledge in consumer buying style.

K4 CO4 To analyze the market and brand loyalty of consumers.

Unit Content Hrs

Fundamentals of consumer behavior-Role of consumer behavior –Needs and

Unit: I 2
wants of consumer behavior

Factors influencing consumer behavior –Psychological factors, social-cultural

Unit :II 3
factors.

2
Unit :III Profile of rural consumer-Life style-Shopping habits.

Unit :IV Consumer buying process- Behavior pattern –Buyer characteristics.. 3

 Unit: V
Trends in rural marketing –Brand loyalty – Rights of consumer. 3

Power point Presentations, Group discussions, Seminar, Quiz, Assignment, Activity

Text Books:
1. Gupta .S.L --Rural Marketing –text and cases

Books for Reference:

1. Krishnamacharyulu .C.S.G and Lalitha- Rural Marketing
2. BalramDogra and karminderghuman – Rural Marketing
Mapping

PSO
PSO1 PSO2 PSO3 PSO4 PSO5
CO
CO1 H H M L H
CO2 H H M M H
CO3 M H H M H
CO4 H H H M M
H-High; M-Medium; L-Low

Course Designed by Verified by HoD Checked by Approved by

Name and Signature Name and Signature CDC COE
Name: Name: Name: Name:
Dr.K. Veerakumar Dr. K. Veerakumar Mr.K.Srinivasan Dr.R.Muthukumaran

Signature: Signature: Signature: Signature:

Note: Italics denotes topics for self study

Programme BBA Programme Title : Bachelor of Business
code: Administration
Title Batch : 2020-23
CORE - IX :
Course Code: 20 UBM 409
Personnel Management and Semester IV
Industrial Relations
Hrs/Week: 6 Credits: 4
Course Objective

On successful completion of this course, the student should have understood functions of
HR/Personnel Department, Manpower Planning, Performance Appraisal, Salary Administration,
Labor Welfare, Industrial Relations.
Course Outcomes (CO)

K1 CO1 To keep in mind the various functions of Personnel Management.

K2 CO2 To understand the need of Job Analysis for recruitment.
K3 CO3 To apply and gain knowledge on the strategies for compensation and
incentive system.
K4 CO4 To analyze and interpret the significance of Industrial Relations and various
Labour Legislations.

Unit Content Hrs

PERSONNEL MANAGEMENT

Unit: I Meaning Nature, Scope, Objectives – Functions of

Personnel Department – Organization of personnel department 15
– Policies and procedures.

MAN POWER PLANNING

Unit: II Job Description – Job Analysis – Job Specification – 16
Recruitment and Selection – Training and Development.

PERFORMANCE APPRAISAL

Unit:III Job Evaluation – Promotion – Transfer and demotion – 16

Compensation: wages and salary administration – Incentive
system – Retirement benefits to employees.

INDUSTRIAL RELATIONS
16
Unit:IV Trade unionism – Grievance Handling – Collective
Bargaining and Workers Participation in Management --
Discipline – Punishment.
 LABOUR LEGISLATION
Unit :V Factories Act -1948, Employees State Insurance Act, 15
1948, Industrial Disputes Act-1947

Power point Presentations, Seminar, Assignment, Experience Discussion, Brain storming.

Books for Study:

1. Jayasankar. J: Personnel Management

2. Sanoj Kumar : Industrial Relations

Reference Books:
1. Tripathy – Personnel Management and Industrial Relations.
2. N.D Kapoor – Industrial Law.
Mapping

PSO
PSO1 PSO2 PSO3 PSO4 PSO5
CO
CO1 H L H H H
CO2 H M H H L
CO3 H M M H M
CO4 H M M H H
H-High; M-Medium; L-Low

Course Designed by Verified by HoD Checked by Approved by

Name and Signature Name and Signature CDC COE
Name: Name: Name: Name:
Dr. K. Veerakumar Dr. K. Veerakumar Mr.K.Srinivasan Dr.R.Muthukumaran

Signature: Signature: Signature: Signature:

Note: Italics denotes topics for self study

Programme BBA Programme Title : Bachelor of Business
code: Administration
Course Code: 20 UBM 410 Title Batch : 2020-23
Core – X : Semester IV
Production & Materials
Management.
Hrs/Week: 6 Credits: 4

Course Objectives
On successful completion of this course, the student should have understood the basic
Principles, functions and process of Production Management, Effective Management of
materials.
Course Outcomes (CO)
K1 CO1 To recollect basic concepts of production and materials Management

K2 CO2 To understand various principles and practices involved in production and materials
management.

K3 CO3 To apply the knowledge’s learnt in plant location and material handling selection

K4 CO4 To analyze practical difficulties in setting a plant and handling materials

responsibilities of a store keeper.

Unit Content Hrs

PLANT LOCATION
Factors – Site Location – Urban and Rural Locations – Plant Layout –
Unit: I Principles – Process, Product Layout-Fixed Layout-Combined Layout 16
differences Between Process Layout and Product Layout- Specific Layout for
Different Products

PRODUCTION PLANNING AND CONTROL

Unit :II Production Planning – Production Control – Objectives – Bench marking- 14
TQM- Lean manufacturing - Routing – Loading –Scheduling – Dispatching
and Expediting.
 ORGANISATIONAL FOR MATERIALS MANAGEMENT

Unit :III Fundamental Principles – Structure – Integrated Materials 15

Management – Advantages. Purchasing – Objectives – Functions – Principles
of Purchasing - Steps in purchasing function.

MATERIAL HANDLING
Unit :IV Importance- Principles – Criteria for selection of Material Handling
Equipments. 15
Maintenance - Objectives – Types – Breakdown Preventive and
Productive Maintenance.

FUNCTIONS OF INVENTORY
Unit :V Replenishment of Stock, Materials Demand Forecasting - Basic Tools of
Inventory Control –ABC – VED –FSN Analysis EOQ – Re order Point & 18
Safety Stock. Lead Time Analysis – Store Keeping –Objectives – Functions –
Duties – Responsibilities of Stock Keeper -Security Measures –Bin Cards and
Stock Records – Types
Power point Presentations, Group discussions, Seminar, Quiz, Assignment, Activity
Text Book:
1. Dr. B.S Goel - Production and Operations Management
Reference Books:
1. N.M. Shah - An Integrated Concept of Materials Management.
Mapping

PSO
PSO1 PSO2 PSO3 PSO4 PSO5
CO
CO1 H H H H M
CO2 H H H H M
CO3 H H H H H
CO4 H H H H H
H-High; M-Medium; L-Low

Course Designed by Verified by HoD Checked by Approved by

Name and Signature Name and Signature CDC COE
Name: Name: Name: Name:
Mr.D.Bhuvanendran Dr. K. Veerakumar Mr.K.Srinivasan Dr.R.Muthukumaran

Signature: Signature: Signature: Signature:

Note: Italics denotes topics for self study

Programme BBA Programme Title : Bachelor of Business
code: Administration
Course Code: 20 UBM 411 Title Batch : 2020-23
Core – XI: Semester IV
Cost and Management
Accounting
Hrs/Week: 6 Credits: 4
Course Objective

The Students Should Have Understood Cost Sheet, Calculation of Tenders, Fund Flow &
Cash Flow Statement, Budgeting.

Course Outcomes (CO)

K1 CO1 To remember the basic concepts of costing and costing systems; to prepare cost
sheet for a single product and tender.
K2 CO2 To understand the importance and uses of management accounting in business
and to integrate cost accounting with financial accounting for management
decision making.
K3 CO3 To implement the preparation of budget for the organization and cash flow and
fund flow statement to determine the liquidity Position.
K4 CO4 To analyze the financial Position of an organization by using various ratios.

Unit Content Hrs

COST ACCOUNTING
Definition - Meaning of cost accountancy – Scope of Cost
Unit: I Accounting-Objectives Of Cost Accounting-Advantages of cost
15
accounting – Limitations of cost accounting - Cost units and Cost
center – Preparation of cost sheet – Calculation of Tender price.

MANAGEMENT ACCOUNTING
Unit :II Meaning – Functions – Concepts – Limitations –
Management accounting Vs Financial accounting—Marginal
costing – Absorption costing – Differences – Merits and Demerits. 16

BUDGET
Unit :III Definition – Meaning – Advantages and Disadvantages of 16
budgetary control – Flexible budget – Sales budget -Cash budget
(Simple Problems Only)
 FUNDS FLOW STATEMENT
Unit :IV Meaning – Uses – Preparation of funds flow Statement – 15
Cash flow statement – Meaning – Uses and preparation of cash
flow statement (Simple problems only)

RATIO ANALYSIS
Nature, Use and Significance of Ratio Analysis – Limitations –
Unit :V Calculation of current ratio – Inventory turnover ratio – Gross 16
profit ratio, Net profit ratio – Fixed asset turnover ratio – Total
asset turnover ratio. (Problems only from the mentioned ratios)
NOTE: 50% Problems and 50% theory

Power point Presentations, Group discussions, Seminar ,Quiz, Assignment, Experience

Discussion, Brain storming, Activity, Case study
Books for Study:

1. Cost Accounting -- S.P Jain and K.L Narang – Sulthan Chand &Co-2010
2. Cost accounting –R.S.N.Pillai ,V.Bagavathi – S.Chand Publication-2013.

Books for Reference:

1. Management Accounting – R.K Sharma and Shashi K.Gupta –Kalyani Publishers-13 th

Revised Edition-2017
2. Management Accounting – Pillai & Bagwathi – Sulthan Chand & Co,2010.
Mapping

PSO
PSO1 PSO2 PSO3 PSO4 PSO5
CO
CO1 H H H M L
CO2 H H H H M
CO3 M H H M M
CO4 M H H H M
H-High; M-Medium; L-Low

Course Designed by Verified by HoD Checked by Approved by

Name and Signature Name and Signature CDC COE
Name: Name: Name: Name:
Ms.R.Sindhuja Dr. K. Veerakumar Mr.K.Srinivasan Dr.R.Muthukumaran

Signature: Signature: Signature: Signature:

Note: Italics denotes topics for self study

Programme BBA Programme Title : Bachelor of Business
code: Administration
Course Code: 20 UBM 412 Title Batch : 2020-23
Core – XII: Semester IV
Banking Theory Law &
Practice
Hrs/Week: 5 Credits: 3
Course Objectives
On successful completion of this course, through which students learn acquired knowledge and
helps to promote banking growth and to promote education and knowledge of law and practice
of banking
Course Outcomes (CO)

K1 CO1 To recollect the idea about banking and its applications

K2 CO2 To be aware of negotiable instruments and its applications
K3 CO3 To implement the basic banking legal procedures and policies in to business
transactions
K4 CO4 To analyze and compare different lending principles and models related to
sound lending

Unit Content Hrs

INTRODUCTION TO BANKING:

Unit: I Definition of banking, commercial – central – RBI: Functions and 15

guidelines of RBI, commercial Bank – Industrial Development Banks
(IDBI, ICICI) – Recent trends in commercial banks in India.

BANKER AND CUSTOMER:

Unit :II Definition – Banker And Customer, Relationship between banker and 15
customer – opening and closing of accounts, pass book entries, special types
of customers – Minors, Lunatic, Drunkard, partnership firm.

NEGOTIABLE INSTRUMENT:

Meaning and Definition- Features, types (promissory note, Bill of

Exchange, cheque) -- classification of Negotiable Instruments. Cheques --
Unit :III Definitions, Difference between cheque and bill of Exchange – salient
14
features of a cheque, drawing of a cheque, Precautions before honouring a
cheque, dishonouring of a cheque. Kinds of crossing – Essentials and
significance.
 LOANS AND ADVANCES:

Principles of sound lending – unsecured Advances – secured Advances –

forms of advances – modes of charging security (Lien, Pledge,
Unit : IV 15
Hypothecation)

Guarantee and Indemnity – definition, differences between

guarantee and indemnity.

RECENT TRENDS IN BANKING:

Unit :V E-banking-features-Difference between traditional banking and E-banking-

mobile banking-NEFT-RTGS-MICR-CTS-Role of banking in development
of micro, small and medium enterprises. 16

Text Book:

Banking theory, law and Practise – Gordon Nadarajan , Himalayan Publications –Twenty
sixth revised edition-2017

Reference Books:

Trends in Modern Banking-Prof. S.S.Prasada Rao , Dr. R. Rathika, BS Publication-2016

Elements of Banking and Insurance-Jyastsna Sethi and Nishwan Bhatia (2014), 2nd
edition,Delhi, PHI Publishing House.

Mapping

PSO
PSO1 PSO2 PSO3 PSO4 PSO5
CO
CO1 H H H M H
CO2 M H H H M
CO3 H H M H L
CO4 L H H M H
H-High; M-Medium; L-Low

Course Designed by Verified by HoD Checked by Approved by

Name and Signature Name and Signature CDC COE
Name: Name: Name: Name:
Mr.D.Bhuvanendran Dr. K. Veerakumar Mr.K.Srinivasan Dr.R.Muthukumaran
Mrs.R.Vishalakshi

Signature: Signature: Signature: Signature:

Note: Italics denotes topics for self study

Programme BBA Programme Title : Bachelor of Business
code: Administration
Course Code: 20 UBM 4A4 Title Batch : 2020-23
Allied – IV: Management Semester IV
Information System
Hrs/Week: 5 Credits: 4

Course Objectives
On successful completion of this course, the students should have understood the basic
idea of Computer Based Information System and MIS Support for the Functions of Management

Course Outcomes (CO)

K1 CO1 To remember the design, development and security of Management Information

System
K2 CO2 To understand the various ethical and social issues in using Information system
K3 CO3 To apply knowledge in various Decision Support System
K4 CO4 To analyze the major importance of information system in doing Business
efficiently

Unit Content Hrs

INTRODUCTION TO MIS
Definition – MIS as an integrated system – Process of MIS-
Unit: I Development of MIS within organization- MIS and other disciplines. Sub 12
systems of MIS on managerial activity – MIS based on organizational
functions. Structure of MIS: Operating elements Decision support –
Management activity – Organization function.

DATA
Meaning – Concepts – Logical data concepts – Databases – Physical
storage devices: Primary storage – Secondary storage – Serial access devices
Unit :II – Direct access file organization: Types of files – File operations – Sequential
13
file organizations – Hashed file organizations – Indexed file organization.
Database organization; Hierarchical – Network – Relational database
organization

TRANSACTION PROCESSING
Meaning – Transaction processing cycle Diagram Methods for
processing transactions – Retrieval in transaction processing Document
Unit :III preparation; word and text processing – Document filling – Computer
13
graphics – Computer and Reproduction Message and document
communication; Document distribution - Transmission – Computer based
message – Public data services.
 DECISION MAKING
Unit :IV Concepts of decision making – Phases in decision making process –
Methods for deciding among alternatives – Decision support system (DSS) – 13
Characteristics of decision support system – Classes Of Decision Support
Systems

SYSTEM
Definition; General model of a system – Types of systems; Deterministic
and probabilistic system – Closed and Open systems – Human machine
Unit :V 14
systems subsystems; Decomposition – Simplification – Decoupling.
Information processing and control – Control function for information
processing – Information system availability and control.

Power point Presentations, Group discussions, Seminar, Quiz, Assignment, Activity

Text Book:
MIS – Saroj Kumar & Dileep singh– Thakur publications-2011
Reference Books:
1. MIS – Sanghita Roy – Vrinda Publications pvt. Ltd edition (2012)
2. Management information system by Gorden.B.Davis &
Margreth H.Olso
3. MIS – Aman Jindal – Kalyani publishers-2011
Mapping

PSO
PSO1 PSO2 PSO3 PSO4 PSO5
CO
CO1 H H H M H
CO2 H M L M H
CO3 H H H M M
CO4 H H H H H
H-High; M-Medium; L-Low

Course Designed by Verified by HoD Checked by Approved by

Name and Signature Name and Signature CDC COE
Name: Name: Name: Name:
Mr.T.Manikandan Dr. K. Veerakumar Mr.K.Srinivasan Dr.R.Muthukumaran

Signature: Signature: Signature: Signature:

Note: Italics denotes topics for self study

Programme BBA Programme Title : Bachelor of
code: Business Administration
Course Code: 20 UBM 4N3 Title Batch : 2020-23
Non Major Elective - II Semester IV
Retail Management
Hrs/Week: 1 Credits: 2

Course Objectives

On successful completion of this course, the students should have understood the
concepts and significance of retail management and to expose students to the emerging area of
retailing as an industry

Course Outcomes (CO)

K1 CO1 To remember the scope and significance of Retail management

K2 CO2 To understand retail trends and challenges
K3 CO3 To apply the knowledge of all areas in Retail business process
K4 CO4 To analyze Retail Strategies, Opportunities and competitive advantage

Unit Content Hrs

Retail: Meaning – Functions and Special Characteristics of a Retailer

Unit: I –Reasons for Studying. Retailing – Marketing – Retailer Equation – 2
Marketing Concepts Applied to Retailing – Retailing as a career – Trends
in Retailing.

Retail Model and Theories of Retail Development – Life Cycle and

Unit :II Phase in Growth of Retail Markets – Business Models in Retail – Other 3
Retail Models.

Strategic Planning in Retailing: Situation Analysis – Objectives –

Unit :III Need for Identifying Consumer Needs – Overall Strategy, Feedback and 3
control – Consumer Decision-Making Process.

Retail In India: Evolution and Size of Retail in India – Drivers of

Unit :IV Retail Change in India – Foreign Direct Investment In Retail – Challenges 2
to Retail Development in India.

Global Retail Markets: Strategic Planning Process for Global

Retailing – Challenges Facing Global Retailers – Challenges and Threats
Unit :V 3
in Global Retailing – Factors Affecting the success of a Global Retailing
Strategy.

Power point Presentations, Group discussions, Seminar, Quiz, Assignment, Activity

Text Book:
Retail Management-Saroj Kumar & Veera Karoli- Thakur Publications-2011

Reference Books:

1) Retailing Management- Barry Berman and Joel R. Evans –– A Strategic

Approach, Prentice Hall of India, English Edition, 2002.

2) Retail Management- James R. Ogden, Denise Ogden – Biztantra 2005.

3) Retail Management – Gibson G. Vedamani –Functional Principles and Practices,

Jaico Publishing House, Second Edition, 2004

4) Retailing management – Swapna Pradhan –Text and cases, Tata McGraw Hill –
Second Edition, 2004.

Mapping

PSO
PSO1 PSO2 PSO3 PSO4 PSO5
CO
CO1 H M H M M
CO2 H H H M H
CO3 H H H L M
CO4 M H H M H
H-High; M-Medium; L-Low

Course Designed by Verified by HoD Checked by Approved by

Name and Signature Name and Signature CDC COE
Name: Name: Name: Name:
Mr.T.Manikandan Dr. K. Veerakumar Mr.K.Srinivasan Dr.R.Muthukumaran

Signature: Signature: Signature: Signature:

Note: Italics denotes topics for self study

Programme BBA Programme Title : Bachelor of Business
code: Administration
Course Code: 20 UBM 4N4 Title Batch : 2020-23
Non Major Elective - II Semester IV
Supply Chain Management
Hrs/Week: 1 Credits: 2

Course Objectives

On successful completion of this course, the students should have understood the stages
of supply chain Management and new opportunities in SCM

Course Outcomes (CO)

K1 CO1 To recollect the students to understand the principles, practices and application
in Supply Chain Management
K2 CO2 To understand the legal aspects in Supply Chain Management
K3 CO3 To apply the various dimensions of financial supply chain management and its
strategies
K4 CO4 To analyze the impact of logistics and supply chain management with a
competitive strategy

Unit Content Hrs

SCM – Definition – objectives – Evolution - Need-Issues involved in

Unit: I developing SCM Framework-Types. SCM activities - Constituents - 2
Organization.

Supply chain Integration-Stages-Barriers to internal integration -

Achieving Excellence in SCM - Dimensions of Supply Chain Excellence-
Unit :II Forces influencing SCE Emotions, Physical and Financial Supply Chains - 3
Check list for Excellence.

Purchasing and Supply Management – Introduction -Importance –

Objectives- Purchasing process - Purchasing & other functions - Purchasing 3
Unit :III
and integrated logistics interfaces Types of purchase - Purchasing partnerships
- Materials sourcing - Just-in-time purchasing

Outsourcing in SCM - Meaning need - Outsourcing risks - Outsourcing

Unit :IV 2
process - New opportunities in SCM outsourcing - Myths of SCM outsourcing.
 Performance Measurement in SCM – Meaning -Advantages of
Unit: V performance measures - The benefits of performance measurement -
3
Measuring SCM - Supplier performance measurement - Parameters of
choosing suppliers.

Power point Presentations, Group discussions, Seminar, Quiz, Assignment, Activity

Text Books:
Logistical Management- Donald J. Bowersox & David J. Closs -Tata McGraw Hill
Publishing Co. Ltd-New Delhi, 2004
Books for Reference:
1. David J. Bloomberg, Stephen Lemay &: Logistics, Prentice-Hall of India Pvt
Ltd., Joe B. Hanna New Delhi, 2003.
2. Logistics Management -Satish C. Ailawadi & Rakesh Singh :, Prentice-Hall of
India Pvt Ltd-New Delhi, 2005
3. Logistics Management -Krishnaveni Muthiah – Himalaya Publishing House-
Mumbai 1999
3. Supply Chain Management -Sarika Kulkarni -Tata Mc- Ashok Sharma Graw Hill
Publishing Co Ltd., New Delhi, 2004 Page 10 of 14 Principles Of Logistics.
Mapping

PSO
PSO1 PSO2 PSO3 PSO4 PSO5
CO
CO1 H M H H L
CO2 H M M M H
CO3 H H H L M
CO4 H H M M H
H-High; M-Medium; L-Low

Course Designed by Verified by HoD Checked by Approved by

Name and Signature Name and Signature CDC COE
Name: Name: Name: Name:
Mr.T.Manikandan Dr. K. Veerakumar Mr.K.Srinivasan Dr.R.Muthukumaran

Signature: Signature: Signature: Signature:

Note: Italics denotes topics for self study

Programme BBA Programme Title : Bachelor of Business
code: Administration
Course Code: 20 UBM 513 Title Batch : 2020-23
Core – XIII Semester V
Entrepreneurship & Project
Management
Hrs/Week: 6 Credits: 4

Course Objectives
On successful completion of this course, the student would inculcate entrepreneurial
skills and gain knowledge for establishing their own enterprise and undertake project work too
Course Outcomes (CO)
K1 CO1 To remember entrepreneurship characteristic consequences and its implications in
present scenario

K2 CO2 To get an idea about entrepreneurship development program and institutional support
of entrepreneurs

K3 CO3 To execute entrepreneurial skills and knowledge in to project identification and its
selection process

K4 CO4 To figure out project report and business plan preparation for competitive business
environment

Unit Content Hrs

ENTREPRENEURSHIP:

Unit: I Meaning of Entrepreneurship – Characteristics, functions and type of 14

entrepreneurship – Entrepreneurship – Role of entrepreneurship in economic
development women Entrepreneurs & problems of women entrepreneurs.

ENTREPRENEURSHIP DEVELOPMENT

Unit :II Entrepreneurship development Programme – need – objectives – course 15

contends – ID phases – Evaluation. Institutional support of entrepreneurs.
Factors affecting entrepreneur growth– economic– non - economic.

PROJECT MANAGEMENT:
15
Unit :III Meaning of project – concept – categories – project life cycle – characteristics
of project – project manager – role and responsibilities project manager.
 PROJECT IDENTIFICATION AND FORMULATION:

Unit : IV Project identification – selection – project formation – Contents of a project 18

report – planning commission – Guide lines for formulating a project –
Specimen of a project report.

SOURCE OF FINANCE FOR A PROJECT:

Unit :V Source of finance for a project – Institutional Finance supportive projects – 16

project evaluation – objectives – types – Reason for project evaluation-Process
of Project evaluation -Business plan preparation.

Text Book:

1. Entrepreneurial Development –Dr. S.S.Khanka, S.Chand publications.Dec 2007

Revised edition.

Books for References:

1. Entrepreneurial Development – C.B.Gupta and N.P.Srinivasan, Sultan Chand and

Sons Publication,2015

2. Project Management – Prasanna Chandra,8th edition, Mc Graw Hill Education,2017

3. Entrepreneurship and project management-Priyanka Singh, Supriya Singh-Thakur

Publishers, 1st edition,2012.

Mapping

PSO
PSO1 PSO2 PSO3 PSO4 PSO5
CO
CO1 H H H M L
CO2 H H H M H
CO3 H M H H H
CO4 M H M H H
H-High; M-Medium; L-Low

Course Designed by Verified by HoD Checked by Approved by

Name and Signature Name and Signature CDC COE
Name: Name: Name: Name:
Dr. K. Veerakumar Dr. K. Veerakumar Mr.K.Srinivasan Dr.R.Muthukumaran
Mr.T. Manikandan
Signature: Signature: Signature:
Signature:

Note: Italics denotes topics for self study

Programme BBA Programme Title : Bachelor of Business
code: Administration
Course Code: 20 UBM 514 Title Batch : 2020-23
CORE – XIV Research Semester V
Methods for Management
Hrs/Week: 5 Credits: 4

Course Objectives
On successful completion of this course, the student should have understood the
Application of Scientific Procedures, Find out the hidden reasons which has not discovered as
yet
Course Outcomes (CO)
K1 CO1 To remember fundamentals of research and its implications.

K2 CO2 To get an idea about data collection, sampling methods.

K3 CO3 To apply the knowledge’s of research through various tests.

K4 CO4 To analyses the knowledge’s of the students through interpretation and report writing.

Unit Content Hrs

RESEARCH METHODOLOGY
Unit: I Research – Meaning – Definition – Objectives of Research – Types of 15
Research – Significance of Research – Research Process - Research Design –
Scientific and Non-Scientific Research

SAMPLING

Unit :II Meaning of Sample- Concepts used in Sample and Sample Design
Steps in Sample Design – Types of Sampling – Probability and Non- 15
Probability Sampling

DATA COLLECTION

Unit :III Data Collection - Tools of Data Collection – Primary data-Interview 15

Schedule – Questionnaire – Observation, Pilot Study and Secondary Data

ANALYSIS OF DATA
Unit :IV
Processing and Analysis of data – Editing - Coding –Tabulation – Test 18
of Significance ‘T’ Test – F Test - Chi-Square test (Simple Problems only)
 INTERPRETATIONS AND REPORT WRITING
Interpretation – Meaning – Techniques of Interpretation – Precautions
Unit :V in Interpretation – Steps in Writing Report – Layout of Research Report – 12
Types of Report – Technical and Popular – Precautions for Writing Research
Report

Power point Presentations, Group discussions, Seminar, Quiz, Assignment, Activity

Text Book:
C. R. Kothari (2009), Research Methodology: Methods and Techniques

Reference Books:
1. Dr. P.Saravanavel, Research Methodology KitabMahal
2. Dr. P. Ravilochanan (2009), Research Methodology, Margham Publications
3. S.P. Gupta (2009), Statistical Methods, Sultan Chand and Sons
Mapping

PSO PSO1 PSO2 PSO3 PSO4 PSO5

CO
CO1 H H H H H
CO2 H H H H H
CO3 H H H H M
CO4 M M M H M
H-High; M-Medium; L-Low

Course Designed by Verified by HoD Checked by Approved by

Name and Signature Name and Signature CDC COE
Name: Name: Name: Name:
Mr.D.Bhuvanendran Dr. K. Veerakumar Mr.K.Srinivasan Dr.R.Muthukumaran

Signature: Signature: Signature: Signature:

Note: Italics denotes topics for self study

Programme BBA Programme Title : Bachelor of Business
code: Administration
Course Code: 20 UBM 515 Title Batch : 2020-23
CORE – XV Semester V
Insurance Principles and
Practices
Hrs/Week: 5 Credits: 3
Course Objective

The Students Should Have Understood Principles of Insurance, Life Insurance and
General Insurance Business in India

Course Outcomes (CO)

K1 CO1 To remember the insurance operation, functions of insurance, insurance
markets, insurance regulations and the use of insurance as a tool to avoid losses
and reduce risk
K2 CO2 To understand various kinds of insurance plans as well as the contract selection
criteria from a cost-benefit point of view
K3 CO3 To apply themselves and familiarize with major insurance products, such as life
insurance, health insurance, property insurance, liability insurance, etc.
K4 CO4 To analyze what insurance is, why insurance works and how to determine
insurance needs.

Unit Content Hrs

Defining Risk and Uncertainty - Classification of Risk –

Sources of Risk - External and Internal. Insurance - Meaning, Nature
and Significance, Essential requirements and Principles of Risk
Unit: I 14
Insurance, Reinsurance, Privatization of Insurance Business in India,
Insurance Regulatory Development Authority(IRDA)- Recent
developments in the insurance sector.

Life insurance – Characteristics - Features of life insurance

Unit :II contract - Types of Life Insurance policy - Assignment and
Nomination - LIC role and its functions. 12

General insurance - Different types of General insurance -

General insurance vs. Life Insurance - Principles of Fire insurance -
Unit :III Various types of fire policy - Subrogation, Contribution - Proximate
cause - Claims and Recovery - Accident and Motor insurance - Types - 13
Claims and recovery- Insurance organization – organizational structure

Deposits and Credit Insurance - Nature, terms and Conditions,

Unit :IV Claims, Recovery etc.- Public Liability insurance - General insurance 14
Corporation of India and its functions.
 Marine insurance – Features - Principles relating to Marine
Unit :V insurance - Scope and Nature - Types of policy - Marine losses and its 12
classification - Warranties.

Power point Presentations, Group discussions, Seminar, Assignment, Experience Discussion,

Brain storming, Activity, Case study

Books for Study:

Insurance Principles and Practice - Priyanka Singh &Puneet Kumar Shrivastav – Thakur
Publishers-2012.

Books for Reference:

1. Insurance Principles and Practice- Inderjit Singh, RakeshKatyal ,SurjeetKaur -Kalyani

Publishers-2009.
2. Insurance Principles and Practice - Premavathy.M

Mapping

PSO
PSO1 PSO2 PSO3 PSO4 PSO5
CO
CO1 H H H M M
CO2 H H H H H
CO3 H M H M L
CO4 H H H H M
H-High; M-Medium; L-Low

Course Designed by Verified by HoD Checked by Approved by

Name and Signature Name and Signature CDC COE
Name: Name: Name: Name:
Mr.T. Manikandan Dr. K. Veerakumar Mr.K.Srinivasan Dr.R.Muthukumaran

Signature: Signature: Signature: Signature:

Note: Italics denotes topics for self study

Programme BBA Programme Title : Bachelor of Business
code: Administration
Course Code: 20 UBM 516 Title Batch : 2020-23
CORE – XVI Semester V
International Business and
Export Management
Hrs/Week: 5 Credits: 4
Course Objectives

On successful completion of this course, the students should have understood International
Business, Marketing Environmental, Economics Institutions, EXIM Policies, Development
Banks and Export Procedures
Course Outcomes (CO)

K1 CO1 To remember the concepts of international business and export management

K2 CO2 To understand the issues and challenges in the global trade
K3 CO3 To apply knowledge in the process of export and import trade
K4 CO4 To analyze the recent trends and practices prevalent in the global trade

Unit Content Hrs

INTERNATIONAL BUSINESS & MARKETING

Meaning – Definition - Objectives - Modes of International
Business, International Marketing Vs Domestic Marketing –
Differences- Scope of International Marketing - Benefits of
Unit: I International marketing - International marketing decisions. 14

INTERNATIONAL MARKETING ENVIRONMENT

Political – Legal – Cultural – Economic –Demographic –
Technological - Natural factors.

INTERNATIONAL ECONOMIC INSTITUTIONS

Unit :II
IMF – IBRD – IFC – IDA – GATT – WTO -UNCTAD 12

Export policy promotion and regulation - Policy features - Policy

measure - Export promotion measures Infrastructural Setup and Aids -
Unit :III Export promotion council-commodity boards - Board of trade-trade 13
development authority. FIEO, IIFT, Export inspection council, STC,
Export houses etc.
 Export financing - Procedures for granting packaging credit, Post
shipment finance-Short term, Medium term and Long term finance,
Unit :IV 13
Negotiation of document under L/C, Advances against, Claims of export
incentives, ECGC IDBI schemes-EXIM BANK

Export procedures - Offer and receipt of confirmed orders -

Unit :V Producing the good shipment and Banking procedure - Negotiation and 13
Export incentives.

Power point Presentations, Group discussions, Seminar, Quiz, Assignment, Activity

Text Book:
International trade and export management – Francis Cherunilam-Himalaya Publising
House-2010
Export management – TAS Balagopal
Reference Books:
Export Marketing in India -Dr.Chabrathi P.Rao
International Management-Richard M.Hodgetts and Fred Luthans
International Marketing-Sak Qnkusit and John J.Shaw
International business- N.V. BADI – Vrinda publications.
Mapping

PSO
PSO1 PSO2 PSO3 PSO4 PSO5
CO
CO1 H M M M M
CO2 H H L M H
CO3 H H H H L
CO4 L H H L H
H-High; M-Medium; L-Low

Course Designed by Verified by HoD Checked by Approved by

Name and Signature Name and Signature CDC COE
Name: Name: Name: Name:
Mrs.R.Visalakshi Dr. K. Veerakumar Mr.K.Srinivasan Dr.R.Muthukumaran

Signature: Signature: Signature: Signature:

Note: Italics denotes topics for self study

Programme BBA Programme Title : Bachelor of Business
code: Administration
Title Batch : 2020-23
Major Elective – I :
Course Code: 20 UBM 517
P C SOFTWARE (MS OFFICE) Semester V
- Theory
Hrs/Week: 5 Credits: 5

Course Objective

To enlighten the students with the Windows operating system; developing their abilities in
working with various applications of windows and also learns about various concepts of
Operating Systems.
Course Outcomes (CO)

K1 CO1 To keep in mind the various features of Windows 2000.

K2 CO2 To understand the various MS Office application software’s.
K3 CO3 To apply the knowledge in working with MS Excel for scientific calculations
admire the features of Excel applications
K4 CO4 To implement the concept of MS Access in working with records.

Unit Content Hrs

Windows 2000 - Working with windows - Control

Panel - Mouse options - MS Office Basics - Creating
Unit: I documents -Managing text - Key board shortcuts - Saving 12
Files - Opening document - Simple editing - Using tool bars -
Printing Files.

MS Word: Creating word document, saving and

opening a document – Editing - Find and replace text -
Unit :II 13
Checking spelling - Formatting document - Creating Table
and inserting, deleting rows and columns.

MS Excel: Excel basics - Entering Data - Selecting

ranges - Editing entries - Simple calculations - Find and
Unit :III
replace data - Insert and delete rows and columns - Insert 14
charts.

MS PowerPoint: Power Point basics - creating

Unit : IV presentations - Add or delete slides - Change views - Slide 13
sorter view - Applying templates - Adding graphs.
 Unit :V MS Access: Creating Table - Entries and adding
Records - Working with records - Creating Forms - Using 13
Queries to extract information.

Power point Presentations, Group discussions, Seminar, Assignment, Experience Discussion,

Brain storming, Case study

Books for Study:

P C Software (MS Office)- Theory, Saroj kumar, Pranesh Kumar singh

Books for Reference:

1. P C Software for Office Automation, T.Karthykeyan and Dr.C.Millan, Sultan

Chand & company
2. Office 2000 Complete Reference, Stephan

Mapping

PSO
PSO1 PSO2 PSO3 PSO4 PSO5
CO
CO1 H M H M H
CO2 H M M M L
CO3 H M M H L
CO4 H M M M M
H-High; M-Medium; L-Low

Course Designed by Verified by HoD Checked by Approved by

Name and Signature Name and Signature CDC COE
Name: Name: Name: Name:
Ms.R.Sindhuja Dr. K. Veerakumar Mr.K.Srinivasan Dr.R.Muthukumaran

Signature: Signature: Signature: Signature:

Note: Italics denotes topics for self study

Programme BBA Programme Title : Bachelor of Business
code: Administration
Title Batch : 2020-23
Major Elective – II :
Course Code: 20 UBM 518
PC Software (MS Office) Semester V
Practical
Hrs/Week: 2 Credits: 3
Course Objective

The Students Should Have Understood Cost Sheet, Calculation of Tenders, Fund Flow &
Cash Flow Statement, Budgeting.

Course Outcomes (CO)

K1 CO1 To recollect the various options available in menu of window screen.

K2 CO2 To understand the concepts of Mail merge.
K3 CO3 To apply the knowledge in working on Excel
K4 CO4 To interpret the significance of Presentation slides.
K5 CO5 To evaluate significance of Office Automation.

MS-WORD:
Exercise 1. Editing the text.
Exercise 2. Formatting the text.
Exercise 3. Time table creation.
Exercise 4. Job application letters with bio data
Exercise 5. Mail merge.
MS-Excel:
Exercise 6. Monthly sales details
Exercise 7. Students mark list- finding results of the students.
Exercise 8. Creation of chart.
MS- PowerPoint:
Exercise 9 Details about a company.
Exercise 10. Department inaugural function.
Exercise 11. Preparation of four slides – deletion and insertion.
Exercise 12. Insertion of excel chart into the power point slide
 Mapping

PSO
PSO1 PSO2 PSO3 PSO4 PSO5
CO
CO1 H H M H L
CO2 H M M M L
CO3 H M M H L
CO4 H M M M L
CO5 H H M M L
H-High; M-Medium; L-Low

Course Designed by Verified by HoD Checked by Approved by

Name and Signature Name and Signature CDC COE
Name: Name: Name: Name:
Ms.R.Sindhuja Dr. K. Veerakumar Mr.K.Srinivasan Dr.R.Muthukumaran

Signature: Signature: Signature: Signature:

Programme BBA Programme Title : Bachelor of Business
code: Administration
Course Code: 20 UBM 5S1 Title Batch : 2020-23
SKILL BASED ELECTIVE Semester V
SUBJECT – I

Service Marketing
Hrs/Week: 1 Credits: 2

Course Objectives

On Successful Completion of this Course, the Student should have understood Service
Marketing & Its Types, Market Segmentation and Marketing Mix for Various Service Sectors.

Course Outcomes (CO)

K1 CO1 To recollect the various concepts of service marketing

K2 CO2 To understand the strategies for managing and marketing of services
K3 CO3 To apply service marketing concepts in various business sector
K4 CO4 To analyze the device strategies for marketing services in liberalized business
environment

Unit Content Hrs

Introduction – Services - Goods and Services – A comparative study -

Salient features of Services – Services Marketing – Concept – Types –
Unit: I
Significance of Service Marketing – Key Services of Marketing.
3

TRANSPORT MARKETING
Unit :II Introduction – Users of transport services – The product – Market
Segmentation – Marketing mix for transport. 2

TOURISM MARKETING
Unit :III Introduction – The users of tourism services – The product – Market
Segmentation in Marketing – Marketing mix for tourism industry. 3

HOTEL MARKETING
Introduction – Users of hotel industry – Hotel product – Market
Unit IV segmentation in the hotel industry – Marketing mix for the hotel industry. 2
 HOSPITAL MARKETING
Introduction - Hospital: Types of hospitals - Emerging Trends in
Unit :V Medicare; thrust areas for Medicare services - Marketing mix for hospitals. 3

Power point Presentations, Group discussions, Seminar, Quiz, Assignment, Activity

Cont…
Text Book:
Services marketing - JHA.S.M. - Himalaya publishing house-2005.
Reference Books:
Marketing of services- Deepak Bhandari, Amit Sharma-Vrinda publications (p)
Ltd-2011.
Mapping

PSO
PSO1 PSO2 PSO3 PSO4 PSO5
CO
CO1 H L M M M
CO2 H H H L H
CO3 H H H L M
CO4 H H H H H
H-High; M-Medium; L-Low

Course Designed by Verified by HoD Checked by Approved by

Name and Signature Name and Signature CDC COE
Name: Name: Name: Name:
Mr.T.Manikandan Dr. K. Veerakumar Mr.K.Srinivasan Dr.R.Muthukumaran

Signature: Signature: Signature: Signature:

Note: Italics denotes topics for self study

Programme BBA Programme Title : Bachelor of Business
code: Administration
Title Batch : 2020-23
SKILL BASED
Course Code: 20 UBM 5S2 V
ELECTIVE SUBJECT – II Semester
Concepts of Rural
Marketing Management
Hrs/Week: 1 Credits: 2

Course Objectives

On successful completion of this course, the students should have understood to give the
basis of rural marketing and to emphasis on the significance of rural marketing

Course Outcomes (CO)

K1 CO1 To recollect the concepts, nature and significance of Rural Marketing

K2 CO2 To understand and appreciate the differences and similarities between Rural and
Urban Indian markets
K3 CO3 To apply the Rural Marketing Management strategies in Real life
K4 CO4 To analyze the marketing strategies that are unique to Rural india

Unit Content Hrs

Meaning- Nature and Characteristics – Rural V/S 3

Unit: I
urban – attractiveness of Rural Market.

Unit :II Rural market – Opportunities – Challenges. 2

Unit :III Segmentation of rural market –Basis advantages 3

Marketing mix in rural areas – Product , Price , 3

Unit :IV
Place , Promotion

Rural economy- Development – Diagnosis of the 2

Unit :V
failure – Reforms.

Power point Presentations, Group discussions, Seminar, Quiz, Assignment, Activity

Reference books:
1. Gupta . S.L Rural Marketing –Text and cases.
2.Krishnamacharyulu .C.S.G and Lalitha – Rural marketing
3. Balram Dogra and Karminder Ghuman – Rural marketing
Mapping

PSO
PSO1 PSO2 PSO3 PSO4 PSO5
CO
CO1 H M L M H
CO2 H H M M L
CO3 H H H H H
CO4 H H H M H
H-High; M-Medium; L-Low

Course Designed by Verified by HoD Checked by Approved by

Name and Signature Name and Signature CDC COE
Name: Name: Name: Name:
Mr.T.Manikandan Dr. K. Veerakumar Mr.K.Srinivasan Dr.R.Muthukumaran

Signature: Signature: Signature: Signature:

Note: Italics denotes topics for self study

Programme BBA Programme Title : Bachelor of Business
code: Administration
Course Code: 20 UBM 619 Title Batch : 2020-23
CORE – XVII Semester VI
Investment and Portfolio
Management
Hrs/Week: 5 Credits: 4
Course Objective

The Students Should Have Understood Investment Avenues, Security Analysis, and
Portfolio Management.

Course Outcomes (CO)

K1 CO1 To remember that how to identify and analyze the various investment avenues.
K2 CO2 To understand the functions and importance of Indian security market.
K3 CO3 To apply the knowledge to analyze and predict the trend of stock price
movement.
K4 CO4 To evaluate and be able to frame portfolio of investment to reduce risk and earn
profit.

Unit Content Hrs

INTRODUCTION TO INVESTMENT
Concept of Investment – Speculation - Features of a typical
investment programme - Risk. New issues market – Functions - Role
Unit: I 13
of primary markets. Stock markets (Secondary Market) - Nature &
Functions - Difference between Primary market & Secondary
Market- Statutory regulation of Indian stock market
LISTING OF SECURITIES
Listing of securities : Requirements-Advantages
Unit:II Share trading : Mechanics-features (visit to be stock exchanges) 12
Investment companies: Concept – Types -Mutual funds
Stock indexes : Bombay exchange index/(NSE, Etc.,)
INVESTMENT OUTLETS
Investment outlets : Bonds - Features; Preference shares – Features;
Equity shares - Features.
Unit:III Non-commercial investment forms: Bank investment schemes - 13
Social security funds - Post office time deposits - Life insurance -
Unit trust of India - Fixed deposits with companies – Bullion - Real
estate.
 PORTFOLIO ANALYSIS
Portfolio analysis: Returns from a portfolio – Risk – Capital
Unit:IV Assets Pricing Model (CAPM) -CML and SML. 13
Portfolio investment process – Principles - The process of
Planning, Implementation and Monitoring - Types of portfolio.
Unit :V PERFORMANCE EVALUATION 14
Performance evaluation: Measures of return – Formula -Plans and
its type. Risk adjusted measures of performance. Advanced
computing of portfolio – Options - Futures- Swaps - Case Study.

Power point Presentations, Group discussions, Seminar ,Quiz, Assignment, Experience

Discussion, Brain storming, Activity, Case study

Text Book:
Investment and Portfoilo Management- Preeti Singh –Himalaya Publishing House-2008

Books for Reference:

1. Investment management -Bhall.V.K– Sulthan Chand publisher, 3rd revised edition-2013
2. Security analysis and portfolio management-Donald E.Fischer & Ronald Jorden, PHI
publisher, 6th edition.
3. Investment management –– Shashi K. Gupta, Kalyani publishing house
4. Investment management – Priyanka Singh, Swati Tiwari – Thakur Publishers-2012

Mapping
PSO
PSO1 PSO2 PSO3 PSO4 PSO5
CO
CO1 H H H M L
CO2 M H M H H
CO3 H M H M H
CO4 H H H M L
H-High; M-Medium; L-Low

Course Designed by Verified by HoD Checked by Approved by

Name and Signature Name and Signature CDC COE
Name: Name: Name: Name:
Ms.R.Sindhuja Dr. K. Veerakumar Mr.K.Srinivasan Dr.R.Muthukumaran

Signature: Signature: Signature: Signature:

Note: Italics denotes topics for self study

Programme BBA Programme Title : Bachelor of Business
code: Administration
Course Code: 20 UBM 620 Title Batch : 2020-23
CORE – XVIII Semester VI
Consumer Behavior
Hrs/Week: 5 Credits: 4

Course Objectives
On successful completion of the course, the students should have understood about
Consumer Motivation and Perception, Learning and Attitude, Decision Making.
Course Outcomes (CO)
K1 CO1 To keep in mind the importance of consumer and his behavior.

K2 CO2 To comprehend psychological and social factors influencing consumer behavior.

K3 CO3 To execute the knowledge obtained to innovate the product.

K4 CO4 To estimate the problems, needs, search, evaluation, pre and post purchase behavior.

Unit Content Hrs

INTRODUCTION TO CONSUMER BEHAVIOR

Defining consumer behavior- Consumer VS customer - Diversity
Unit: I of consumer behavior-Organizational buying behavior-Application of 15
consumer research and market segmentation. Environmental influence on
consumer behavior –culture-Sub culture-Social class-Reference group-
Family.

DETERMINANTS OF CONSUMER BEHAVIOR

Individual Determinants of consumer behavior-Personal factors-Age
and Life Cycle – Occupation-Economic characteristics-Life cycle
Unit :II Marketing-Life styles-Economic characteristics.
15
Psychological factors in Consumer Behavior-Personality and self-
concept-Needs and motivation – Perception-Information processing-
Learning and Attitudes of consumers.
 CONSUMER INNOVATION Diffusion of information-The diffusion
process –innovation-Product Characteristics influencing consumer
Unit :III behavior-Channels of communication-The Adoption process –stages –
Limitation – Innovation Decision process-Profile of the consumer 15
innovation.

CONSUMER BUYING BEHAVIOR Consumer Buying decision

process-Problems/need recognition –search – Evaluation-Purchasing
Unit :IV 15
decisions-Post purchase behavior.

CONSUMER STRATEGIES
Unit :V Consumer and society-Social responsibility of marketing–Consumerism- 15
Consumer education-Advertising and sales promotion strategies -
Channel Mix-Pricing strategies – Case Study.

Power point Presentations, Group discussions, Seminar, Quiz, Assignment, Activity

Text Book:
Indian consumers – S.C.Mehta
Consumer Behaviour -- London Della Bilta
Reference Books:
1.Leslie LazerKanak&Schiffman -consumer behavior
2. Lovelock - Segmentation
3. Philip Kotler -Marketing Management Analysis
Mapping

PSO
PSO1 PSO2 PSO3 PSO4 PSO5
CO
CO1 M H H H H
CO2 H H H H M
CO3 H H H M L
CO4 H H H H M
H-High; M-Medium; L-Low

Course Designed by Verified by HoD Checked by Approved by

Name and Signature Name and Signature CDC COE
Name: Name: Name: Name:
Mr.D.Bhuvanendran Dr. K. Veerakumar Mr.K.Srinivasan Dr.R.Muthukumaran

Signature: Signature: Signature:

Signature:
Note: Italics denotes topics for self-study
Programme BBA Programme Title : Bachelor of Business
code: Administration
Title Batch : 2020-23
Course Code: 20 UBM 621 Core – XIX
Advertising and Sales Semester VI
Promotion
Hrs/Week: 6 Credits: 4

Course Objectives

By the end of the course, students should have a good working knowledge of the range of
communication tools and options available for marketers within an integrated marketing
communications perspective. Students should also be able to apply information they have
converted in order to plan, integrate and deliver marketing communications that they build equity
for brands and sales force management

Course Outcomes (CO)

K1 CO1 To evoke idea about advertising and sales promotion

K2 CO2 To know the merits and demerits of advertising media, sales force management
and sales promotion
K3 CO3 To apply concepts in to managing ongoing change and foster developing
competitive globalised market
K4 CO4 To develop implement and evaluate knowledge driven strategic public relations
plan of organization

Unit Content Hrs

INTRODUCTION TO ADVERTISING

Meaning-importance-objectives-media-forms of media-press Newspaper

Unit: I trade journal-Magazines-outdoor advertising-poster-banners - neon signs, 16
publicity literature booklets, folders, house organs-direct mail advertising-
cinema and theatre programme-radio and television advertising-exhibition-
trade fair-transportation advertising

ADVERTISING AGENCIES

Advertising budget-advertising appeals - advertising organization-social

Unit :II effects of advertising-advertising copy - objectives-essentials - types-elements 15
of copy writing: Headlines, body copy - illustration-catch phrases and slogans-
identification marks.
 ADVERTISING LAYOUT & CAMPAIGN PLANNING

Advertising layout- functions-design of layout-typography printing

Unit :III process-lithography-printing plates and reproduction paper, and cloth- size of 16
advertising-repeat advertising-advertising campaign- steps in campaign
planning

SALES FORCE MANAGEMENT

Unit : IV Sales force Management-Importance-sales force decision-sales force size- 15

recruitment & selection-training-methods-motivating salesman Controlling -
compensation & incentives-fixing sales territories-quota - Evaluation

SALES PROMOTION

Meaning-methods-promotional strategy-marketing communication and

Unit :V persuasion-promotional instruments: advertising -techniques of sale promotion- 16
consumer and dealers promotion. After sales service-packing – guarantee -
Personal selling-Objectives - Salesmanship-Process of personal selling-types of
salesman – Case Study.

Book for Study:

Advertising and Sales Promotion – Bhanu Prakash Verma and Tripti Singh, Thakur
Publisher, Edition 2012

Books for References: Advertising – 1.Sontakki.C.N 2.Marketing Management – Philip Kotler

Mapping

PSO
PSO1 PSO2 PSO3 PSO4 PSO5
CO
CO1 H M M H H
CO2 H H H M H
CO3 H M H H H
CO4 M H L H H
H-High; M-Medium; L-Low

Course Designed by Verified by HoD Checked by Approved by

Name and Signature Name and Signature CDC COE
Name: Name: Name: Name:
Dr. K. Veerakumar Dr. K. Veerakumar Mr.K.Srinivasan Dr.R.Muthukumaran

Signature: Signature: Signature: Signature:

Note: Italics denotes topics for self study

Programme BBA Programme Title : Bachelor of Business
code: Administration
Course Code: 20 UBM 622 Title Batch : 2020-23
CORE – XX : Semester VI
Business Environment
Hrs/Week: 5 Credits: 3

Course Objectives

On successful completion of this course, the students should have understood the
contemporary issues in the Business Environment and to facilitate a better-informed economic
system, Environment, socio- political environment Business Ethics, Globalization , International
Business scenario
Course Outcomes (CO)
K1 CO1 To remember the concepts of public sector in India
K2 CO2 To understand the various environment, culture and society
K3 CO3 To apply business environment strategies and systems
K4 CO4 To analyze the differences between business and government

Unit Content Hrs

BUSINESS ENVIRONMENT –

Unit: I The concept and significance -constituents and characteristics 13

of business environment in India - Social responsibility of
business.

ENVIRONMENTAL ANALYSIS
Meaning - Need of Environmental Analysis - Characteristics
Unit :II of Environmental Analysis-Process of Environmental Analysis - 13
Techniques of Environmental Analysis - Importance of
Environmental Analysis - Limitations of Environmental Analysis -
SWOT analysis

POLITICAL & CULTURAL ENVIRONMENT

Political Environment - Political system and Business
Unit :III Environment in India - Relationship between Government and 14
Business
Socio - Cultural Environment - Elements of Cultural
 Environment - Features of Cultural Environment - Business Ethics
– Principles - Factors Affecting Business Ethics - MNC’S-
Features of MNC’S-Advantage of MNC Companies

INDIAN ECONOMIC ENVIRONMENT

Indian Economic Environment - Economic System -Mixed
Unit :IV Economy - Economic Planning and its Importance -Economic 12
Policies-Industrial Sickness – Causes and Symptoms - Legal
Environment - Industrial Regulations (MRTP Act)

GLOBAL BUSINESS ENVIRONMENT

Global Business Environment – Globalization - Features of
Unit :V Current Globalization - Stages of Globalization - Essential 13
Condition of Globalization - Foreign Market Entry Strategies -
Regulations of Foreign Trade - FERA and FEMA -EPZ’s, EOU’s,
TPs and SEZs – Case Study.

Power point Presentations, Group discussions, Seminar, Quiz, Assignment, Activity

Text Book:
Business Environment-Dr.S.Sankaran-Margaham Publications-2015
Reference:
1. Business Environment-Dr.N.Premavaathy-Sri Vishnu Publiactions
2. Business Environment- Francis Cherunilam-Himalaya Publishing House-2003
3. Pruti S, Economic &, Managerial Environment in India.
4. Davis & Keith William C Fredrick, Business
Mapping

PSO
PSO1 PSO2 PSO3 PSO4 PSO5
CO
CO1 H M M H H
CO2 H H H H H
CO3 H H H H H
CO4 M M L L H
H-High; M-Medium; L-Low

Course Designed by Verified by HoD Checked by Approved by

Name and Signature Name and Signature CDC COE
Name: Name: Name: Name:
Mr.T.Manikandan Dr. K. Veerakumar Mr.K.Srinivasan Dr.R.Muthukumaran

Signature: Signature: Signature: Signature:

Note: Italics denotes topics for self study

Programme BBA Programme Title : Bachelor of Business
code: Administration
Title Batch : 2020-23
Course Code: 20 UBM 624
Semester V
Major Electives - III

Hrs/Week: 5 Title: Internet and E-Commerce Credits: 5

& Information Security
Course Objective
The Students should have understood the basics of computers and the development of
internet and business on net. He should have learnt the HTML and its concepts.

Course Outcomes (CO)

K1 CO1 To remember the various domain names

K2 CO2 To understand the significance of e-business.
K3 CO3 To apply the knowledge in creating simple web sites.
K4 CO4 To analyze and interpret the importance of Information Security.

Unit Content Hrs

INTRODUCTION TO INTERNET
Introduction to Internet - Electronic mail – Telnet and file transfer
protocol (FTP) – Transportation control protocol/internet protocol (TCP/IP)
Unit: I 14
- Growth of internet-Domain Name System (DNS) - Internet Service
Providers (ISP)-internet servers – Browsers – HTML - New technologies
and innovations – Search engines - Internet Advertising.
E-COMMERCE
E-Commerce-introduction - How E-Commerce business operates:
Employees – Customers – Channel – Partners –suppliers - Service
Unit :II
providers - Regulatory authority - Electronic data interchange (EDI) - 12
Encryption and its types - Setting up an E-Commerce Enterprise - Static
web page -dynamic website.
COMPONENTS OF COMMUNICATION SYSTEM
Components of Communication system - Transmission Media -
Protocol definition - TCP/IP - Wireless Network – Internet – Types of
Unit :III attack : Phishing, Spoofing, Impersonation, DumPOter diving- Information
13
Security goals – Information Security Threats and Vulnerability; Spoofing
Identity, Tampering with data, Repudiation, Information disclosure, Denial
of service, Elevation of Privilege..
AUTHENTICATION AND NETWORK SECURITY
Authentication – Password Management - E-Commerce security –
Windows security- Network Security: Network Intrusion detection and
prevention systems – Firewalls - Software security – Web Security; User
Unit :IV 14
authentication, Authentication- Secret and session management, Cross site
scripting, Cross site forgery, SQL injection. Computer Forensics-
Steganography.
 INTRODUCTION TO HTML
Introduction to HTML: Basic components of HTML -Formatting the
HTML text. Relative URL’s absolute URL’s - Linking to other HTML
documents - Ordered lists -unordered lists - Definition lists- Image
Unit :V 12
formats.
HTML Tables-Aligning table elements-Row and Column spanning-
Netscape table enhancements-Scrolling marquees-Developing simple
websites
Power point Presentations, Group discussions, Seminar, Assignment, Experience Discussion, Brain
storming, Activity, Case study
Text Book:
1. Business on the net – Kamalesh N. Agarwala, Amit Lal, Deeksha Agarwala,Macmillion
India ltd,2000.
Books for Reference:
1. HTML 4.U. source book-lan S.Granam, Wiley publication, 2013
2. The complete reference HTML-Thomas.A.Powell-Mc Graw Hill digital
publication,5th edition,2010
3. E-Business 2.0, Dr.Ravikalakota & Marcia Robinson, Pearson Education
publication,2nd edition,2004
4. Principles of Information Security: Michael E. Whitman,Herbert J.
Mattord, Cengage Learning, 4th Edition
5. Cryptography and Network Security: Atul Kahate, Mc Graw Hill 2nd Edition
Mapping
PO
PO1 PO2 PO3 PO4 PO5
CO
CO1 H M L H M
CO2 H M H H L
CO3 M M M M L
CO4 H M H M H
H-High; M-Medium; L-Low

Course Designed by Verified by HoD Checked by Approved by

Name and Signature Name and Signature CDC COE
Name: Name: Name: Name:
Mrs.R.Visalakshi Dr. K. Veerakumar Mr.K.Srinivasan Dr.R.Muthukumaran

Signature: Signature: Signature: Signature:

Note: Italics denotes topics for self study

Programme BBA Programme Title : Bachelor of Business
code: Administration
Title Batch : 2020-23

Course Code: 20 UBM 625 Major Electives – IV :

Semester VI
HTML Practical
Hrs/Week: 2 Credits: 2

Course Objective

The Students Should Have Understood Investment Avenues, Security Analysis, and
Portfolio Management.

Course Outcomes (CO)

K1 CO1 To remember the tags for various instructions.

K2 CO2 To understand the significance of HTML document.
K3 CO3 To keep in mind the various procedures for web page creation.
K4 CO4 To apply the knowledge to create sample web sites.
K5 CO5 To evaluate the necessity of web pages

Exercise 1. HTML Document for an Advertisement of products.

Exercise 2. Web page to show the System Configuration.
Exercise 3. Home page for the details about BBA Programme using link command.
Exercise 4. Web page for details of the Department.
Exercise 5. Web page for Faculty Member in the department.
Exercise 6. HTML document for First year paper
Exercise 7. HTML document for Second year papers
Exercise 8. HTML document for Third year papers
Exercise 9. HTML document for Coimbatore Management Association.
Exercise 10. HTML document for Price List of products.
Exercise 11. HTML document showing the Special Tags.
Exercise 12. HTML document to show the Online Registration Form
Power point Presentations, Group discussions, Seminar ,Quiz, Assignment, Experience
Discussion, Brain storming, Activity, Case study
 Mapping

PO
PO1 PO2 PO3 PO4 PO5
CO
CO1 H H H H L
CO2 H H H H L
CO3 H M M H L
CO4 M M M M L
CO5 M M M M L
H-High; M-Medium; L-Low

Course Designed by Verified by HoD Checked by Approved by

Name and Signature Name and Signature CDC COE
Name: Name: Name: Name:
Mrs.R.Visalakshi Dr. K. Veerakumar Mr.K.Srinivasan Dr.R.Muthukumaran

Signature: Signature: Signature: Signature:

Programme BBA Programme Title : Bachelor of Business
code: Administration
Title Batch : 2020-23
SKILL BASED
Course Code: 20 UBM 6S3 Semester VI
ELECTIVE SUBJECT – I
Logistics Management
Hrs/Week: 1 Credits: 2

Course Objectives

On successful completion of this course, the student should have understood about Export
Procedures and Management, Inventory and Materials Handling, Clearance Procedure for
Imports
Course Outcomes (CO)

K1 CO1 To recollect transport systems and inter link logistics in business.

K2 CO2 To apprehend the logistics methods storage systems and material handling.

K3 CO3 To implement the broad knowledge about logistics and storage systems through
practices.

K4 CO4 To evaluate the students knowledge in filling combined transport documents.

Unit Content Hrs

INTRODUCTION TO LOGISTICS
Unit: I Meaning – Concepts – Objectives – Marketing Logistics Systems –
Logistics Interface with Marketing – System elements. 2

LOGISTICS AND EXPORT MANAGEMENT

Unit :II Relevance of Logistics to Export Management – Importance of
Logistics – Principles of Logistics Excellence. 2

INVENTORY STRATEGY

Unit :III The Storage and Handling System – Need For A Storage
System – Reasons For Storage - Storage System Functions – Materials
Handling. 3
 CONTAINERIZATION
Genesis – Containers – Classification Of Containers – Benefits of
Trade – Constraints in Containerization – ICD Roles and Function – Export
Unit IV 3
Clearance At ICD – Clearance Procedure for Imports – CONCOR –and
CONCOR and ICDS.

TRANSPORT STRATEGY
Importance of Effective Transport System – Service Choices: Rail –
Truck – Air Transport – Advantages, Constraints: Seaborne Trade and World 3
Shipping – Different Types of Ships – Shipping Routes – Operating Ships –
Unit :V
Flags of Convenience – Conference System – Chartering. Pipeline:
Advantages and Constraints. Intermodal Operations – Combined Transport
Document

Power point Presentations, Group discussions, Seminar, Quiz, Assignment, Activity

Text Book:
Krishneveni Muthiah – Logistics Management and World Seaborne Trade
Reference Books:
RONALD H.BALLOU - Business Logistics Management.
Mapping

PSO
PSO1 PSO2 PSO3 PSO4 PSO5
CO
CO1 H M H M M
CO2 M M H H M
CO3 M H H M M
CO4 M H H M M
H-High; M-Medium; L-Low

Course Designed by Verified by HoD Checked by Approved by

Name and Signature Name and Signature CDC COE
Name: Name: Name: Name:
Mr.D.Bhuvanendran Dr. K. Veerakumar Mr.K.Srinivasan Dr.R.Muthukumaran

Signature: Signature: Signature: Signature:

Note: Italics denotes topics for self study

Programme BBA Programme Title : Bachelor of Business
code: Administration
Title Batch : 2020-23
SKILL BASED
Course Code: ELECTIVE SUBJECT – II
20 UBM 6S4 Semester VI
Agricultural Marketing
Management
Hrs/Week: 1 Credits: 2
Course Objectives

On successful completion of this course, the student should have understood the essentials of
marketing, the contents are prepared keeping in mind the importance of agriculture and the rural
area students. The syllabus covers the prospects for export possibilities and also for self-
employment.
Course Outcomes (CO)

K1 CO1 To keep in mind the types of markets and marketing.

K2 CO2 To understand grading and standardization of agricultural products.

K3 CO3 To apply the knowledge about agricultural marketing in promotion and

distribution of agricultural products.

K4 CO4 To evaluate the knowledge of students in agricultural marketing, role of credit

agencies in India.

Unit Content Hrs

MARKETING :
Unit: I Meaning, definition –Importance – Types of Markets –
2
Marketing mix.

AGRICULTURAL MARKETING

Unit :II Features – Importance – Determinants of successful

agricultural marketing –Industrial marketing and agricultural 3
marketing.

AGRICULTURAL PRODUCT AND PRICING

Unit :III Agricultural products, Classification of products – Live 2
stock and diary- Pricing agricultural products.
 PROMOTION AND DISTRIBUTION

Unit :IV Promotion and distribution of agricultural products –

Distribution channel – Factors influencing the selection of 3
channels –Storage, AGMARK – Grading and standardization.

FINANCIAL INSTITUTIONS

Unit :V Agricultural credit and the role of financial institutions –

NABARAD and national banks and societies in the promotion- 3
Impact of WTO and Indian agricultural marketing in India.

Power point Presentations, Group discussions, Seminar, Quiz, Assignment, Activity

Reference books:
1. Agricultural Economics –Lekhi and jogindersingh
2. Agricultural Economy of India –S.Sankaran
3. Marketingmanagement –S.A.Sherlekar
Mapping

PSO
PSO1 PSO2 PSO3 PSO4 PSO5
CO
CO1 M H H L H
CO2 H H H M H
CO3 H H H M M
CO4 M H H M M
H-High; M-Medium; L-Low

Course Designed by Verified by HoD Checked by Approved by

Name and Signature Name and Signature CDC COE
Name: Name: Name: Name:
Mr.D.Bhuvanendran Dr. K. Veerakumar Mr.K.Srinivasan Dr.R.Muthukumaran

Signature: Signature: Signature: Signature:

Note: Italics denotes topics for self study

 Value Added Course

Course Objective
On successful completion of this course, the student of Non Business Administration
would inculcate entrepreneurial skills and gain knowledge for establishing their own Business
and can become an entrepreneur.
Course Outcomes (CO)
K1 CO1 To remember entrepreneurship characteristic and its implications in present
scenario of start a business

K2 CO2 To get an idea about entrepreneurship development program and institutional

support of entrepreneurs

K3 CO3 To execute entrepreneurial skills and knowledge in to right business field

K4 CO4 To figure out business plan preparation for competitive business environment

K4 CO5 To become a successful business man by seeking the right knowledge

ENTREPRENEURSHIP

Unit Content Hrs

Meaning of Entrepreneurship – Characteristics, functions and type of

Unit I 10
entrepreneurship – Entrepreneurship

problems of women entrepreneurs – Entrepreneurship development programme

Unit II 10
– need – objectives

course contents – ID phases – Evaluation of Project – Institutional support of

Unit III entrepreneurs – Factors affecting entrepreneur growth– economic– non – 10
economic

TEXT BOOK
1. Entrepreneurial
Development –Dr. S.S.Khanka, S.Chand publications.Dec 2007 revised edition
BOOKS FOR REFERENCE
1. Entrepreneurial Development – C.B.Gupta and N.P.Srinivasan, Sultan Chand and Sons
Publication,2015
2. Entrepreneurship and project management-Priyanka Singh, Supriya Singh-Thakur Publishers
1st edition,2012.
 Course Objectives
On successful completion of this course, the student should have understood the
Application of Procedures to involve in suitable business with basic fundamental ideas and find
out the hidden reasons which has not discovered as yet with in him
Course Outcomes (CO)
K1 CO1 To remember fundamentals of project and its implications

K2 CO2 To get an idea about types of projects available

K3 CO3 To apply the knowledge of project in practical business

K4 CO4 To analyze the necessity of various project and implement the right

K5 CO5 To become a successful business man by seeking the right knowledge

PROJECT MANAGEMENT

Unit Content Hrs

Meaning of project – concept – categories – project life cycle – characteristics

Unit I of project – project manager - Role and Responsibilities project manager - 10
Project identification – selection

Project formation – Contents of a project report - Planning commission - Guide

Unit II 10
lines for formulating a project – Specimen of a project report.

Source of finance for a project – Institutional Finance supportive projects –

Unit III 10
project evaluation – objectives – types – method-business plan preparation.

TEXT BOOK

1. Entrepreneurial Development –Dr. S.S.Khanka, S.Chand publications.Dec 2007

revised edition.

BOOKS FOR REFERENCES

1. Project Management – Prasanna Chandra,8th edition, Mc Graw Hill Education,2017

2. Entrepreneurship and project management-Priyanka Singh, Supriya Singh-Thakur

Publishers, 1st edition,2012.