ACADEMIC CURRICULAM

UNDERGRADUATE DEGREE PROGRAMMES

Bachelor of Commerce

(B.Com)

Three Years

Learning Outcome Based Education

Choice Based Flexible Credit System

Academic Year

2020 - 2021

SRM INSTITUTE OF SCIENCE AND TECHNOLOGY

( D e e m e d t o b e U n iv e r s i t y u /s 3 o f U GC A c t , 1 95 6 )

K a tta nk u l a thu r , C he nga l pa ttu Di str i c t 6 0 32 0 3, Ta mi l Na du , Ind i a

 SRM INSTITUTE OF SCIENCE AND TECHNOLOGY
Kattankulathur, Chengalpattu District 603203, Tamil Nadu, India

1. Department Vision Statement

Stmt - 1 Provide excellent and value-based commerce education
Stmt - 2 Institute of academic excellence in field Commerce
Stmt - 3 Empower students to become innovative leaders

2. Department Mission Statement

Stmt - 1 To be the core of excellence in the realm of Commerce & Management.
Stmt - 2 To produce fruitful Researchers and valuable articles as per the hour of the time.
Stmt - 3 Implementing global standards and nurturing the students through innovation and quality education.
Stmt - 4 Nurturing the Commerce Professionals to effectively contribute to the society with integrity and commitment.
Stmt - 5 Developing the student on the ethical side and making them become an environment friendly one.

3. Program Education Objectives (PEO)

PEO - 1 ADDIE: Knowledge, Skill, Aptitudes.....
PEO - 2 Higher studies / research / analysis
PEO - 3 Job orientations / proficiencies / skills
PEO - 4 Entrepreneurship / Self-empowerment
PEO - 5 Business Ethical Values

4. Consistency of PEO’s with Mission of the Department

Mission Stmt. - 1 Mission Stmt. - 2 Mission Stmt. - 3 Mission Stmt. - 4 Mission Stmt. – 5
PEO - 1 H M H H M
PEO - 2 H H H H H
PEO - 3 H M H H H
PEO - 4 H L H H H
PEO - 5 H M L M H
H – High Correlation, M – Medium Correlation, L – Low Correlation

5. Consistency of PEO’s with Program Learning Outcomes (PLO)

Program Learning Outcomes (PLO)
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Problem Solving Skills
Skills in Specialization

Professional Behavior
Communication Skills
Interpretation Skills

Life Long Learning

Investigative Skills
Skills in Modeling
Link with Related

Analytical Skills
Ability to Utilize
Application of
Fundamental

Analyze and

Appliction of
Technology
Knowledge
Knowledge

Knowledge
Procedural
Disciplines
Concepts

PEO - 1 H H M H H H L L L H H H L H H
PEO - 2 H M H H M H L L L M L M L M H
PEO - 3 H H M H H M L M H L L H M H H
PEO - 4 H M H H M H L L M M M L L M H
PEO - 5 H M M H H M L M L L L L L H H

H – High Correlation, M – Medium Correlation, L – Low Correlation

2
6. Programme Structure

2. Discipline Specific Elective Courses (E)

1. Professional Core Courses (C)
(4 Courses)
(16 Courses)
Hours / Week
Hours / Week Course Code Course Title C
Course Code Course Title C L T P
L T P
UCM20D01J Marketing Management
UCM20101J Financial Accounting 4 0 3 6
Advertising & Brand
Business Organization UCM20D02J
UCM20102J 2 0 2 3 Management 4 0 4 6
and Management
Logistics & Supply Chain
UCM20103J Economics for Business 2 0 2 3 UCM20D03J
Management
UCM20201J Corporate Accounting 4 0 3 6
UCM20D04J Entrepreneurial Development
Banking Theory Law and
UCM20202J 2 0 2 3 Rural Entrepreneurship &
Practice UCM20D05J 4 0 4 6
Small Business Management
UCM20203J International Business 2 0 2 3
UCM20D06J Financial Services
UCM20301J Cost Accounting 4 0 3 6
Human Resource
Income Tax Law and UCM20D07J
UCM20302J 4 0 3 6 Management
Practice
Intellectual Property Rights 4 0 4 6
UMS20301T Statistics for Business 4 0 0 4 UCM20D08J
(IPR)
UCM20401J Management Accounting 4 0 4 6
UCM20D09J E-Governance
Tax Procedure and
UCM20402J 4 0 4 6 UCM20D10L Project Work
Practice
UCM20D11L Dissertation 0 0 0 6
Quantitative Techniques
UMS20401T 4 0 0 4 UCM20D12L Semester Internship
for Business Decision
Total Learning Credits 24
UCM20501J Financial Management 4 0 4 6
Business Research
UCM20502J 4 0 4 6 3. Generic Elective Courses (G)
Methods
Auditing Theory and (6 Courses)
UCM20601L 0 0 4 2
Practices Hours / Week
UCM20602L Event Marketing 0 0 4 2 Course Code Course Title C
L T P
Total Learning Credits 72 ULT20G01J Tamil – I
ULH20G01J Hindi – I 2 0 2 3
ULF20G01J French – I
Fundamentals in Stock
UCM20G01T
Market 3 0 0 3
4. Skill Enhancement Courses (S)
UCM20G02T E – Business
(6 Courses)
ULT20G02J Tamil – II
Hours / Week ULH20G02J Hindi – II 2 0 2 3
Course Code Course Title C
L T P ULF20G02J French – II
UCM20S01T Business Communication UCM20G03T Elements of Insurance
2 0 0 2 3 0 0 3
UCM20S02T Office Management UCM20G04T Technology in Banking
UCM20S03T Company Law UCM20G05L Industrial Training
2 0 0 2 0 0 0 3
UCM20S04T Retail Marketing UCM20G06L Seminar
UCM20S05T Business Law UCM20G07L MOOC Course 0 0 0 3
Customer Relationship 2 0 0 2 Total Learning Credits 18
UCM20S06T
Management
UMI20S01L My India Project 0 0 0 1 6. Ability Enhancement Courses (AE)
UCD20S01L Soft Skills 0 0 2 1 (2 Courses)
QuantitativeAptitude and
UCD20S02L 0 0 2 1 Hours / Week
Reasoning Course Code Course Title C
L T P
Total Learning Credits 9
ULE20AE1T English 4 0 0 4
5. Life Skill Course (Jeevan Kaushal - JK) UES20AE1T Environmental Studies 3 0 0 3
(4 Courses) Total Learning Credits 7
Hours / Week
Course Code Course Title C 7. Extension Activity (NS/NC/NO/YG)
L T P
UJK20201L Communication Skills 0 0 4 2 (4 Courses)
UJK20301T Universal Human Value 2 0 0 2 Hours / Week
UJK20401T Professional Skills 2 0 0 2 Course Code Course Title C
L T P
Leadership and Management UNS20201L NSS
UJK20501T 2 0 0 2
Skills UNC20201L NCC
Total Learning Credits 8 0 0 0 0
UNO20201L NSO
UYG20201L YOGA
Total Learning Credits 0
TOTAL LEARNING CREDITS FOR THE COURSE - 138 CREDITS

3
7. Implementation Plan
SEMESTER - II
SEMESTER - I
Hours / Week
Hours / Week Code Course Title C
Code Course Title C L T P
L T P
ULT20G02J Tamil – II
ULT20G01J Tamil – I
ULH20G02J Hindi – II 2 0 2 3
ULH20G01J Hindi - I 2 0 2 3
ULF20G02J French – II
ULF20G01J French - I
UCM20201J Corporate Accounting 4 0 3 6
ULE20AE1T English 4 0 0 4
3
UCM20101J Financial Accounting 4 0 3 6
Banking Theory Law
Business Organization and UCM20202J 2 0 2
UCM20102J 2 0 2 3 and Practice
Management
UCM20103J Economics for Business 2 0 2 3 UCM20203J International Business 2 0 2 3
Fundamentals in Stock UCM20G03T Elements of Insurance
UCM20G01T
Market 3 0 0 3 3 0 0 3
UCM20G04T Technology in Banking
UCM20G02T E – Business
UCM20S03T Company Law
UCM20S01T Business Communication 2 0 0 2
2 0 0 2 UCM20S04T Retail Marketing
UCM20S02T Office Management
Quantitative Aptitude
UCD20S01L Soft Skills 0 0 2 1 UCD20S02L 0 0 2 1
and Reasoning
TOTAL 19 0 11 25
UJK20201L Communication Skills 0 0 4 2
SEMESTER - III UNS20201L NSS
Hours / Week UNC20201L NCC
Code Course Title C 0 0 0 0
L T P UNO20201L NSO
UCM20301J Cost Accounting 4 0 3 6 UYG20201L YOGA
Income Tax Law and TOTAL 15 0 15 23
UCM20302J 4 0 3 6
Practice
UMS20301T Statistics for Business 4 0 0 4
SEMESTER – IV
UCM20D01J Marketing Management
Hours / Week
Advertising and Brand Code Course Title C
UCM20D02J L T P
Management 4 0 4 6
UCM20401J Management Accounting 4 0 4 6
Logistics and Supply Chain
UCM20D03J UCM20402J Tax Procedure and Practice 4 0 4 6
Management
Quantitative Techniques for
UCM20S05T Business Law UMS20401T 4 0 0 4
Business Decision
Customer Relationship 2 0 0 2
UCM20S06T UCM20D04J Entrepreneurial Development
Management
Rural Entrepreneurship and
UMI20S01L My India Project 0 0 0 1 UCM20D05J 4 0 4 6
Small Business Management
UJK20301T Universal Human Values 2 0 0 2
UCM20D06J Financial Services
TOTAL 20 0 10 27
UCM20G05L Industrial Training
0 0 0 3
SEMESTER - V UCM20G06L Seminar
Hours / Week UCM20G07L MOOC Course 0 0 0 3
Code Course Title C UJK20401T Professional Skills 2 0 0 2
L T P
UCM20501J Financial Management 4 0 4 6 TOTAL 18 0 12 30
UCM20502J Business Research Methods 4 0 4 6
Human Resource SEMESTER - VI
UCM20D07J
Management Hours / Week
Intellectual Property Rights 4 0 4 6 Code Course Title C
UCM20D08J L T P
(IPR) Auditing Theory and
UCM20D09J E-Governance UCM20601L 0 0 4 2
Practices
UES20AE1T Environmental Studies 3 0 0 3 UCM20602L Event Marketing 0 0 4 2
Leadership and Management UCM20D10L Project Work
UJK20501T 2 0 0 2 UCM20D11L Dissertation 0 0 0 6
Skills
TOTAL 17 0 12 23 UCM20D12L Semester Internship
TOTAL 0 0 8 10
TOTAL LEARNING CREDITS FOR THE COURSE - 138 CREDITS

4
8. Program Articulation Matrix
Programme Learning Outcomes

Link with Related Disciplines

Ability to Utilize Knowledge

Analyze and Interpretation

Fundamental Knowledge

Appliction of Technology
Application of Concepts

Procedural Knowledge

Problem Solving Skills

Skills in Specialization

Professional Behavior
Communication Skills
Course Code Course Name

Life Long Learning

Investigative Skills
Skills in Modeling

Analytical Skills
Skills
UCM20101J Financial Accounting H H H M H H L M M H L M L H H
UCM20102J Business Organization and Management H H M M M M L M L L M L L M M
UCM20G01T Fundamentals in Stock Market H H H H H H M H M M M H M H H
UCM20G02T E-Business H M M M M M L L L M M L L M H
UCM20S01T Business Communication H H M H M H L L L M H M H H H
UCM20S02T Office Management H H M M H M L M M M L M L H H
UCM20201J Corporate Accounting H H M M H M L M M M L M L M H
UCM20202J Banking Theory Law and Practice H H M H H H L M H M L M H H H
UCM20G03T Elements of Insurance H H H H M H L M M M L L L H H
UCM20G04T Technology in Banking H H M H M H L L M M L L H H H
UCM20S03T Company Law H H H H M H L L M M L M L H H
UCM20S04T Retail Marketing H M M M M H L L M M M M L H H
UCM20301J Cost Accounting H H M M H M L M M M L M L H H
UCM20302J Income Tax Law and Practice H H H H H H L M M M L M L H H
UCM20D01J Marketing Management H M M M H H L M M M M M M H H
UCM20D02J Advertising and Brand Management H M M M M M L L L L L L L M M
UCM20D03J Logistics and Supply Chain Management H H M H H H L L M M L L L H H
UCM20S05T Business Law H H H H M H L L M M L M L H H
UCM20S06T Customer Relationship Management H M H M M M L L L L L M M M M
UCM20401J Management Accounting H H H H H H L M M M L M L H H
UCM20402J Tax Procedure and Practice H H H H H H L M M M L M L H H
UCM20D04J Entrepreneurial Development H H H H H H M M M H L L L H H
UCM20D05J Rural Entrepreneurship & Small Business Management H H H H H H M M M H L L L H H
UCM20D06J Financial Services H H H H H H M M M M L L L H M
UCM20G05L Industrial Training H H H H H H H H H H H H H H H
UCM20G06L Seminar H H H H H H H H H H H H H H H
UCM20G07L MOOC Course H H H H H H H H H H H H H H H
UCM20501J Financial Management H H H H H H L M M M L M L H H
UCM20502J Business Research Methods H H H H H H L M M M L M L H H
UCM20D07J Human Resource Management H H H H H H L L L M L L L H H
UCM20D08J Intellectual Property Rights (IPR) H M M M M M L L M L L L L L L
UCM20D09J E – Governance H H M M M H L M M L L L L M M
UCM20601L Auditing Theory and Practice H H H M H M L M M M L L M H H
UCM20602L Event Marketing H M H M M H L M L L H L M H H
UCM20D10L Project Work H H H H H H H H H H H H H H H
UCM20D11L Dissertation H H H H H H H H H H H H H H H
UCM20D12L Semester Internship H H H H H H H H H H H H H H H
Program Average H M H H M H L M M H M H L H M

H – High Correlation, M – Medium Correlation, L – Low Correlation

5
 SEMESTER - I

Course Course Course L T P C

ULT20G01J Tamil-I G Generic Elective Course
Code Name Category 2 0 2 3

Pre-requisite Co-requisite Progressive

Nil Nil Nil
Courses Courses Courses
Course Offering Department Tamil Data Book / Codes/Standards Nil

Course Learning Rationale (CLR): The purpose of learning this course is to: Learning Program Learning Outcomes (PLO)
CLR-1 : To enable them to learn the nuances of modern poetry in Tamil 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
To explore New historicism through the works of art written in Tamil to enlighten the students to understand the

Link with Related Disciplines

CLR-2 :

Ability to Utilize Knowledge

changes in the modern society

Level of Thinking (Bloom)

Expected Proficiency (%)

Fundamental Knowledge
Expected Attainment (%)

Application of Concepts
CLR-3 : Inculcate Ways of life, moralities and ethical factors as an essential part of learning Tamil literature

Analyze, Interpret Data

Procedural Knowledge

Problem Solving Skills

Skills in Specialization

Communication Skills
CLR-4 : Develop strategies of comprehension of texts of different origin

Investigative Skills
Skills in Modeling
CLR-5 : Strengthen the language of the students both in oral and written

Analytical Skills
CLR-6 : Express their sentiments, emotions and opinions, reacting to information, situations

PSO -1
PSO -2
PSO-3
Course Learning Outcomes (CLO): At the end of this course, learners will be able to:
CLO-1 : Extend and expand their savoir-faire through the acquisition of skills to cater the needs of the modern era. 2 75 60 H H H - H H M H H - H H H H H
CLO-2 : Enable the students to appreciate their mother tongue and to Enhance their thinking capacity 2 80 70 H H - H - - H - - H H - H H H
CLO-3 : Make them learn the basic rules of Language and make them communicate better 2 70 65 H H H M - - H - - H H - H H H
CLO-4 : Develop strategies of comprehension of texts based on different culture and life styles 2 70 70 H - H H H - M - - H H - H H H
CLO-5 : Strengthen spoken and written skills of the student 2 80 70 - H - M - H H - - H H - H H H
CLO-6 : Will be able to clear government examinations 2 75 70 H H H H H H H H H H H H H H H

Duration (hour) 12 12 12 12 12
SLO-1 தமிழ் இலக்கியப் பபோக்குகள் நவீன கவிதத பதோற் றம் தமிழரின் வீரமரபு சிற் றிலக்கியத் பதோற் றம் மமோழி வரலோறு
S-1
SLO-2 இலக்கிய நுட்பங் கள் நவீன கவிதத வரலோறு பபோர் விழுமியங் கள் சிற் றிலக்கிய வதகதம மமோழிப் பயிற் சி
SLO-1 தமிழ் க் கவிதத மரபு நவீன கவிதத மெல் மநறிகள் பரணி அறிமுகம் சிற் றிலக்கியங் கள் தமிழும் அகரோதியியலும்
S-2 கோலந்பதோறும் கவிதத மெல் மநறிகளில் முதன் தமெ்
SLO-2 பரணி இலக்கியங் கள் அகரவரிதெப்படுத்தல்
உள் ளடக்கம் பகோட்போடுகள் சிற் றிலக்கியங் கள்
புதுக்கவிததயும்
SLO-1 கோலந்பதோறும் கவிதத வடிவம் கவிதத மமோழி கலிங் கத்துப்பரணி (484) கதலெ்மெோல் அறிமுகம்
இதழ் களும்
S-3
நவீன கவி மமோழியின் கதலெ்மெோல் உருவோக்க
SLO-2 தற் கோல இலக்கியம் ததலவனின் வீரம் மணிக்மகோடி இதழ்
நுட்பங் கள் நுட்பங் கள்
SLO-1 புதுக்கவிதத உருவோக்கம் நவீன கவி ஆளுதமகள் தமிழ் இலக்கிய மரபில் தூது எழுத்து இதழ் தமிழில் கதலெ்மெோற் கள்
S-4 நவீன கவி ஆளுதமகளின் நிதலமபற் ற
SLO-2 புதுக்கவிதத மெல் மநறிகள் தூது இலக்கியங் கள் வோனம் போடி இதழ்
கவித்துவம் கதலெ்மெோற் கள்
போரதியோர் – கோலத்தின் அழகர் கிள் தளவிடு தூது
S-5 SLO-1 விளிம் புநிதல மனிதர்கள் சிறுகதத பதோற் றம் மரபுத்மதோடர்
அதடயோளம் (கண்ணிகள் )

6
 தூது மரபில் கிளியும்
SLO-2 போரதியோர் -பன் முக ஆளுதம விளிம் புநிதல இலக்கியம் சிறுகதத வளர்ெ்சி தமிழில் மரபுத்மதோடர்கள்
போரோட்டும்
போரதியோர் - கண்ணன் என் ரோஜோ ெந்திரபெகரரின்
SLO-1 மெய் யுள் மரபில் கலம் பகம் சிறுகதத – வரலோறு நோட்டோர் வழக்கோறுகள்
பெவகன் தகவிடப்பட்ட குழந்தத
S-6
கண்ணன் என் பெவகன்
SLO-2 புறக்கணிப்பும் வோழ் வியலும் கலம் பக இலக்கியங் கள் சிறுகதத ஆசிரியர்கள் பழமமோழி அறிமுகம்
கவிதத மெோல் லும் வோழ் வியல்
20 ஆம் நூற் றோண்டுக் கவிதத
SLO-1 புலம் மபயர்தல் நந்திக் கலம் பகம் (77) புதினம் பதோற் றம் தமிழில் பழமமோழிகள்
S-7 மரபில் போரதிதோென்
SLO-2 போரதிதோெனும் தமிழும் புலம் மபயர் வோழ் வியல் மகள் மறுத்தலில் வீரம் புதினம் வளர்ெ்சி பழமமோழியும் பயன் போடும்
போரதிதோென் – தமிழினி அனோர் - பமலும் சில இரத்தக்
SLO-1 குறவஞ் சி அறிமுகம் புதினத்தின் வதகதம தமிழ் இலக்கண நுட்பங் கள்
இனிதம, குறிப்புகள்
S-8
தமிழின் மபருதமயும் உள் நோட்டுப் பபோர்ெ்சூழலும்
SLO-2 குறவஞ் சி இலக்கியங் கள் புதின ஆசிரியர்கள் இலக்கணமும் பயன் போடும்
வளதமயும் மபண் உளவியலும்
வோனம் போடியில்
SLO-1 கோலந்பதோறும் மபண் குற் றோலக் குறவஞ் சி (9) அெ்சு ஊடக வரலோறு தமிழில் மெோல் வதககள்
அப்துல் ரகுமோன்
S-9
அப்துல் ரகுமோன் கவிததயின்
SLO-2 மபண் இலக்கியம் மதலயும் வோழ் வும் அெ்சு ஊடகமும் தமிழும் மெோல் லும் பயன் போடும்
தனித்தன் தமகள்
அப்துல் ரகுமோன் - அெ்சு ஊடகமும்
SLO-1 சுகிர்தரோணியின் அம் மோ கோப்பிய இலக்கணம் மபயர்ெ்மெோற் கள்
அவதோரம் உதரநதட வளர்ெ்சியும்
S-10
அவதோரம் - நம் பிக்தகயும்
SLO-2 மபண்தமயும் தோய் தமயும் கோப்பிய வதகதமகள் தமிழில் உதரநதட மபயர்ெ்மெோற் கள் அறிதல்
மவற் றியின் போததகளும்
தமிழில் மபளத்த
SLO-1 சுற் றுெ்சூழலியல் ெமத்துவம் சுவடிகள் விதனெ்மெோற் கள்
இலக்கியங் கள்
S-11
தமிழ் க் கவிததயில் சிவதருபமோத்திரெ் சுவடி
SLO-2 போலியல் ெமத்துவம் மணிபமகதல விதனெ்மெோற் கள் அறிதல்
சுற் றுெ்சூழலியல் மபற் ற வரலோறு
புழங் குமபோருள்
நரசிம் மன் – மகபன என் தன நோ. முத்துக்குமோரின் தூர் மபண் ெோபமும் தமிழில் மபயரதட,
SLO-1 பண்போடும் தமிழர்
மன்னித்து விடு கவிதத கோயெண்டிதகயும் விதனயதட
S-12 வோழ் வியலும்
நவீன வோழ் வும் தூர் கவிதத முன் தவக்கும் மபண் வரலோற் றில் மபயரதட, விதனயதட
SLO-2 கூஜோவின் பகோபம்
சுற் றுெ்சூழலியல் அறிதலும் மபண் ெமத்துவம் ெோபங் களின் கததகள் அறிதல்

1. குறிஞ் சித்பதன் , மதோகுப்பும் பதிப்பும் - தமிழ் த்துதற ஆசிரியர்கள் , எஸ்.ஆர்.எம் . அறிவியல் மற் றும் மதோழில் நுட்பக் கல் விநிறுவனம் ,
கோட்டோங் குளத்தூர், 603203, 2020
Learning 2. வல் லிக்கண்ணன் , புதுக்கவிதத பதோற் றமும் வளர்ெ்சியும் , ஆழி பதிப்பகம் , மென் தன, 2018
Resources 3. கோ. சிவத்தம் பி, தமிழில் சிறுகதத பதோற் றமும் வளர்ெ்சியும் , என் .சி.பி.எெ்., மென் தன, 2013
4. தமிழ் இதணயக் கல் விக்கழகம் - http://www.tamilvu.org/
5. மதுதர தமிழ் இலக்கிய மின் மதோகுப்புத் திட்டம் - https://www.projectmadurai.org/

7
 Continuous Learning Assessment (50% weightage)
Bloom’s Final Examination (50% weightage)
CLA – 1 (10%) CLA – 2 (10%) CLA – 3 (20%) CLA – 4 (10%)#
Level of Thinking
Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice
Remember
Level 1 30% 30% 30% 30% 30% 30% 30% 30% 30% -
Understand
Apply
Level 2 40% 40% 50% 50% 50% 50% 50% 50% 50% -
Analyze
Evaluate
Level 3 30% 30% 20% 20% 20% 20% 20% 20% 20% -
Create
Total 100 % 100 % 100 % 100 % 100 %
# CLA – 4 can be from any combination of these: Assignments, Seminars, Tech Talks, Mini-Projects, Case-Studies, Self-Study, MOOCs, Certifications, Conf. Paper etc.,

Course Designers
Experts from Industry Expert from Higher Technical Institutions Internal Experts
1. Dr. R..Srinivasan Associate Professor, Department of Tamil, Presidency College, Chennai, 1. B.Jaiganesh, Assistant Professor & Head, FSH, SRMIST
2. T.R.Hebzibah Beulah Suganthi, Assistant Professor, FSH, SRMIST
3.S.Saraswathy, Assistant Professor, FSH, SRMIST

8
 Course Course L T P C
ULH20G01J HINDI-I Course Category G Generic Elective Course
Code Name 2 0 2 3

Pre-requisite Co-requisite Progressive

Nil Nil Nil
Courses Courses Courses
Course Offering Department HINDI Data Book / Codes/Standards Nil

Course Learning Rationale (CLR): The purpose of learning this course is to: Learning Program Learning Outcomes (PLO)
CLR-1 : To be able to converse well in the Hindi Language 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
CLR-2 : To read and write and clarity

Link with Related Disciplines

Ability to Utilize Knowledge

CLR-3 : To be willing listeners and translators –where need be

Level of Thinking (Bloom)

Expected Proficiency (%)

Fundamental Knowledge
Expected Attainment (%)

Application of Concepts

Analyze, Interpret Data

Procedural Knowledge
CLR-4 : To acquire the values/thought contents of the writers and practice in it in life.

Problem Solving Skills

Skills in Specialization

Communication Skills
CLR-5 : To find motivation through the various forms of literature and learn to overcome any challenges of life.

Investigative Skills
Skills in Modeling

Analytical Skills
CLR-6 : To discover the importance of the language in making education as a means of growth in life and not mere literacy.

PSO -1
PSO -2
PSO-3
Course Learning Outcomes (CLO): At the end of this course, learners will be able to:

CLO-1 : To appreciate the Hindi language in its various forms. 2 75 60 H H H - - - - - - - - - - - -

CLO-2 : To understand the philosophy of life and living through stories. 2 80 70 - H - H - - - - - - - - - - -
CLO-3 : To help the students learn and develop the fundamentals of life, through One-Act plays. 2 70 65 H - - H - - - - - - - - - - -
To share the richness of thought and content presented in the Hindi language, into other languages so that the readers
CLO-4 : 2 70 70 H - H H H - - - - - H - - - -
would stand to gain.
To guide the students in the learning of the technical aspect of the Hindi language, this would help them in the field of
CLO-5 : 2 80 70 - H - H - - - - - - - - - - -
administration.
To encourage the students to communicate with the public, on a large scale with the medium of Main stream and
CLO-6 : 2 75 70 - - - - - - - - - - - - - - -
Documentary films.

Duration (hour) 12 12 12 12 12
SLO-1 Kahani kya Hai Ekanki aur Natak kya hai Patrkarita ka arambh Film Samiksha Takniki Shabdavali
Vidhyarthiyon dono ke antar
S-1 Vaignik tarike se bhashaon ka avishkaar
SLO-2 Jivan ka anubhav ko smajhkar apne dwara use Vidhyarthiyon ka apne samaj ke prti jagrukta Film ka prabhav ko smajhna
karna
prastut kar sakta hai
SLO-1 Kahani ke Tatva EKANKI KA ARTH Aazdi aur Patrkarita ka daiytava SAMIKSHA KYA HAI ARTH
S-2 Vidhyarthi ke bhitar Vidhyarthiyon ko patrkarita ka itihas smajkar Vidhyarthi uske arth dwara hi uske mahtav
SLO-2 Vishleshan karne ki Kshmta Tarkik vishleshan kshmta paida karta hai
vishkleshan ki kshamta jagrit samaj nirman ke liye sahyog dena smjhenge
Vo Tera Ghar Ye Mera Ghar
SLO-1 Parivar me Buzargon ke Mahtav ko PARIBHASHA PATRKARITA KA MAHTAVA SAMIKSHA KE PRAKAR PARIBHASHA
Samjhana
S-3
Vidhyarthiyon ka un prkaro ka adhyaan
Bhartiya Sanskriti Se Vidhyarthiyon ko Patrkarita se bhut se sawal ka smadhan ho jata Vibhinn vidwano dwara di gai paribhasha se
SLO-2 Vidvano ke mat se parichay karna jisse vidhyarthi us samiksha ko
Jodna hai us baat ko smjhenge vidhyathi
tayaar kar payenge

9
 Mithaiwala
SLO-1 SWAROOP PTRAKARITA KA ARTH SAMIKSHA KA UDDESHYA SHABDAVALI KI AVSHYAKTA
Pyar Bantne se dukh kam hota hai
S-4
Vidhyarthiyon me iski samajh Vibhinn vidhvono ko padhne se vidhyarthiyon ki Vidhyarthi ke andar smaj ke prati
SLO-2 Manavata ka Path Vaignikon ka awiskar kitna mahtavpurn
se lekhan kshmata badegi tarkik kshmta badhti hai , Kartavya bodh paida hoga
Bechadri Pal
SLO-1 PATHYA VACHAN PTRAKARITA KI PARIBHASHA FILM KA SAMAJIK MAHTAVA BHASHA VAIGYANIK
Chatro me Utsah Vardhan Karna
S-5
Beta-beti ek saman ke mahtav ko Vidhyarthiyon ka path kaushal
SLO-2 K vidhvaono ki ukti ek smadhan bhi hota hai Samajik uttar daiytav ko smjhana Bhasha vaignikon ki jankari
smjhana. bdhega
Nadi aur Jeevan
SLO-1 Paryavaran ke mahtav se awagat PRASTUTI PRAMUKH SAMACHAR PATR FILM KA VISHLESHAN KARYALYIN SHABD
S-6 karana.
Manav Jeevan me nadi ki upyogita aur Natak khelne par bahut si Shabd kaise tayar kiye jate hain
SLO-2 Vidhyarthiyon ki jankari badhegi Vidhyarthi tarkik vishleshan sikhega
Mahtav. takniki bate samajhenge vidhyorthiyon ko jankari
Pachees chauka Ded Sau
SLO-1 MAHTVA TV.PATRKARITA DRISTIKON NIRMAN ANGREZI SE HINDI ANUVAD
Jamindari Pratha se awagat karana
S-7
Asprishya Vicharao ke Prati Natak ka mahtav ko smajhkr TV patrkar ke daiytav ko smajkar vidhyarthi ise Hindi adhikarai aur anuvadak ke pad ke liye
SLO-2 Vidhyarthi ka drishtikon nirmit hoga
Sakaratamak Bnana. samaj ke hito ke sath judna. apne rozgar se jod sakta hai tayaar karna
SLO-1 Kahani ka Uddeshya PRASHAN-ABHYAS PHOTO PATRKARITA DOCUMENTRY FILM HINDI SE ANGREZI ANUVAD
S-8 Vidhyarthiyon ka lekhan Vidhyarthiyon me photo patrkarita ke mahtav kaVidhyarthi samajik dharatal ki kathinai ko Hindi adhikari aur anuvadak ke pad ke liye
SLO-2 Vidhyarthiyon ko Samaj se Jode rakhna
kshmata Badhna smajh paida hona smajhkar desh se judega tayaar karna.
SLO-1 Kahani Lekhan UDDESHYA PRASTUTIKARAN MAIN STREAM FILM EK DIN EK SHABD
S-9 Vidhyarthi ko smaj upyog hito Vifhyarthi apni baat rakhne ki kshmta vikstit karta
Vidhyarthion ko jivan ke anchue pahluon se
SLO-2 Vidhyarthi Ko likhne ki aur Prerit karna Vidhyarthiyon ko rozgaar se jodna
ki jankari dena hai bhi sakshaktkar
SLO-1 Seminar PARICHARCHA BHASHA-SHAILI FILM KE DARSHAK ATI MAHTVAPURN SHABD
S-10 Vidhyarthi me vak-kaushal Vidhyarthi ko apni report me bhasha-shaili ko sikh Shabdon ke mahtav ko smajhkar use yaad
SLO-2 Vidhyarthiyon dwara Prastuti karan Vidhyarthiyon ka samajik gyan
bdhana kar ek badhiya reporter ban sakta hai karna
SAMANYA SHABD AUR PARIBHASHIK
SLO-1 Prashan Abhyas BHASHA SHAILI PATRKARITA KE NIYAM FILM AUR BAZAAR
SHABDAVALI ME ANTAR
S-11
Vidhyarthiyon me Lekhn Kaushal ki Vidhyarthiyon ko bhasha ka Vidhyarthi ise sikh kar ek nyay priya patrkar ban Vidhyarthiyon ko vaighniko dwara tayaar ki
SLO-2 Vidhyarthiyon ko rozgaar se jodna
kshmata Viksit karna. mahtav smjhna sakta hai gai bhasha ki samaj
SLO-1 Path-Punravarti EKANKI AUR RANGMANCH PATRKAR KA DAIYTVA FILM DARSHAK KA MAHTAVA PARIBHASHIK SHABDAVALI KA MAHTAV
S-12 Vidhyarthi isse rangmanch ke Vidhyarthiyon ko patrkar ka daityva sikhkar smaj Vidhyarthiyon ko darshak ki ruchiyon se
SLO-2 Pariksha ke liye Saksham Rozgaar se vidhyarthiyon ko jodnaw
mahtav ko smajhenge ke uttar daityva ko nibhana hai awagat karvana

The Prescribe Text Book Compiled and Edited by Department of Hindi

Learning Resources www.gadyakosh.com
www.shabdkosh.com

10
Learning Assessment
Continuous Learning Assessment (50% weightage)
Bloom’s Final Examination (50% weightage)
CLA – 1 (10%) CLA – 2 (10%) CLA – 3 (20%) CLA – 4 (10%)#
Level of Thinking
Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice
Remember
Level 1 30% 30% 30% 30% 30% 30% 30% 30% 30% -
Understand
Apply
Level 2 40% 40% 50% 50% 50% 50% 50% 50% 50% -
Analyze
Evaluate
Level 3 30% 30% 20% 20% 20% 20% 20% 20% 20% -
Create
Total 100 % 100 % 100 % 100 % 100 %
# CLA – 4 can be from any combination of these: Assignments, Seminars, Tech Talks, Mini-Projects, Case-Studies, Self-Study, MOOCs, Certifications, Conf. Paper etc.,

Course Designers
Experts from Industry Expert from Higher Technical Institutions Internal Experts
1. Prof.(Dr.) S.Narayan Raju, Head, Department of Hindi,CUTN, Tamilnadu 1. Dr.S Preeti. Associate Professor & Head, SRMIST
2. Dr. Md.S. Islam Assistant Professor, SRMIST
3 Dr. S. Razia Begum, Assistant Professor, SRM IST

11
 Course Course Course L T P C
ULF20G01J French-I G Generic Elective Course
Code Name Category 2 0 2 3

Pre-requisite Co-requisite Progressive

Nil Nil Nil
Courses Courses Courses
Course Offering Department French Data Book / Codes/Standards Nil

Course Learning Rationale (CLR): The purpose of learning this course is to: Learning Program Learning Outcomes (PLO)
CLR-1 : Extend and expand their savoir-faire through the acquisition of current scenario 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Enable the students to overcome the fear of speaking a foreign language and take position as a foreigner speaking
CLR-2 :
French

Link with Related Disciplines

Ability to Utilize Knowledge

CLR-3 : Make them learn the basic rules of French Grammar.

Level of Thinking (Bloom)

Expected Proficiency (%)

Fundamental Knowledge
Expected Attainment (%)

Application of Concepts

Analyze, Interpret Data

Procedural Knowledge
CLR-4 : Develop strategies of comprehension of texts of different origin

Problem Solving Skills

Skills in Specialization

Communication Skills
CLR-5 : Strengthen the language of the students both in oral and written

Investigative Skills
Skills in Modeling

Analytical Skills
CLR-6 : Express their sentiments, emotions and opinions, reacting to information, situations

PSO -1
PSO -2
PSO-3
Course Learning Outcomes (CLO): At the end of this course, learners will be able to:

CLO-1 : To acquire knowledge about French language 2 75 60 H H H - - - - - - - - - - - -

CLO-2 : To strengthen the knowledge on concept, culture, civilization and translation of French 2 80 70 - H - H - H - - - - M - - - -
CLO-3 : To develop content using the features in French language 2 85 75 H - - H - H - - - - M - - - -
CLO-4 : To interpret the French language into other language 2 70 80 H - H H H - - - - - H - - - -
CLO-5 : To improve the communication, intercultural elements in French language 2 80 70 - H - H - - - - - - H - - - -
CLO-6 : - - - - - - - - - - - - - - -

Duration (hour) 12 12 12 12 12
SLO-1 Bonjour, ça va ? Salut ! Je m’appelle Agnès Qui est –ce ? Dans mon sac, j’ai… Il est comment ?
S-1
SLO-2 Salut Paul, Valérie, Manish Les exemples Da ns ton sac Les objectifs
SLO-1 Les pays Les pronoms personnels sujets Les professions La formation du féminin (3) L’aspect physique
S-2
SLO-2 Les nationalités Je, Tu, Il/Elle Nous, vous, Ils/Elles Les exemples Les féminins Le corps
SLO-1 Les animaux domestiques Les verbes être et avoir Quelques objets La phrase interrogative Le caractère
S-3
SLO-2 Les animaux Les verbes auxiliaires Objets Les interrogatives Les exemples
SLO-1 Les jours de la semaine Les articles définis et indéfinis La fiche d’identité qu’est – ce que.. ? Les prépositions de lieu (1)
S-4
SLO-2 Les mois de l’année Les exemples La carte d’identité Les exemples Dans, sur, sous etc..,
S-5 SLO-1 Les nombres de 0 à 69 La formation du féminine (1) La liaison Qu’est – ce que C’est Les nombre à partir de 70
SLO-2 Les nombres Les féminins Les activités Les objets Les exemples
SLO-1 La famille (1) La formation du pluriel (1) L’élision Qui est – ce ? Allo ?
S-6
SLO-2 Ses parents Les exemples Les activités Les personnes Portable
SLO-1 L’accent Les adjectifs possessifs Intonation descendre la phrase négative La formation du féminin(3)
S-7
SLO-2 L’accent tonique Les exemples Les descendre La négation Les exemples
S-8 SLO-1 Les articles définis Entrer en contact : salut Intonation montante C’est Les articles contractés

12
 SLO-2 Les articles indéfinis Entrer en contact : demander Les montantes Il est Les articles partitifs
SLO-1 Bonjour, - Salut ! Dire comment ça va Dans mon sac Les verbes du premier group Les pronoms personnels toniques
S-9
SLO-2 Ca va Comment allez-vous ? Des objets Les exemples Les pronoms
SLO-1 Je m’appelle Agnès Se présenter Les Mots Les verbes aller Les adverbes interrogatifs
S-10
SLO-2 Quel est votre nom Présenter quelqu’un Les expressions Le verbe venir Les interrogatifs
SLO-1 Les Mots Demander Demander poliment Demander et répondre poliment Les verbes du deuxième group
S-11
SLO-2 Les Expressions Demander le temps Répondre poliment Les exemples Les exemples
Demander des informations Demander des informations
SLO-1 Entrer en contact Demander la date Décrire l’aspect physique
S-12 personnelles personnelles
SLO-2 Se présenter. Dire la date Les exemples Les activités Décrire le caractère

Theory:
Learning
1. ‘‘Génération-AI’’ Méthode de français, Marie-Noëlle COCTON, P.DAUDA, L.GIACHINO, C.BARACCO, Les éditions Didier, Paris, 2018.
Resources
2. Cahier d’activités avec deux discs compacts.

Learning Assessment
Continuous Learning Assessment (50% weightage)
Bloom’s Final Examination (50% weightage)
CLA – 1 (10%) CLA – 2 (10%) CLA – 3 (20%) CLA – 4 (10%)#
Level of Thinking
Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice
Remember
Level 1 30% 30% 30% 30% 20% 20% 20% 20% 30% -
Understand
Apply
Level 2 40% 40% 50% 50% 50% 50% 50% 50% 50% -
Analyze
Evaluate
Level 3 30% 30% 20% 20% 30% 30% 30% 30% 20% -
Create
Total 100 % 100 % 100 % 100 % 100 %
# CLA – 4 can be from any combination of these: Assignments, Seminars, Tech Talks, Mini-Projects, Case-Studies, Self-Study, MOOCs, Certifications, Conf. Paper etc.,

Course Designers
Experts from Industry Expert from Higher Technical Institutions Internal Experts
1. Dr. C.Thirumurugan Associate Professor, Department of French, Pondicherry University 1. Kumaravel K. Assistant Professor & Head, SRMIST
2. Ponrajadurai M Assistant Professor, SRMIST

13
 Course Course Course L T P C
ULE20AE1T English AE Ability Enhancement Course
Code Name Category 4 0 0 4

Pre-requisite Co-requisite Progressive

Nil Nil Nil
Courses Courses Courses
Course Offering Department English Data Book / Codes/Standards Nil

Course Learning Rationale (CLR): The purpose of learning this course is to: Learning Program Learning Outcomes (PLO)
Extend and expand the integrity in an individual which shall never allow him/her to compromise upon a noble way of
CLR-1 : 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
living
Enable the students to overcome the fear of speaking a foreign language and enable them to think through a foreign

Link with Related Disciplines

CLR-2 :

Ability to Utilize Knowledge

language.

Level of Thinking (Bloom)

Expected Proficiency (%)

Fundamental Knowledge
Expected Attainment (%)

Application of Concepts
CLR-3 : Make them communicate an unbiassed way of thinking in a better manner

Analyze, Interpret Data

Procedural Knowledge

Problem Solving Skills

Skills in Specialization

Communication Skills
CLR-4 : Develop strategies of comprehension of texts based on different culture and life styles

Investigative Skills
Skills in Modeling
CLR-5 : Strengthen spoken and written skills of the student in English

Analytical Skills
Help them express their sentiments, emotions and opinions, and reactions to information and situations in a civilized,
CLR-6 :
cultured and humane manner.

PSO -1
PSO -2
PSO-3
Course Learning Outcomes (CLO): At the end of this course, learners will be able to:
CLO-1 : To acquire knowledge of becoming better beings through the tools of Language and Literature 2 75 60 H H H - - H - H - H H H - - -
CLO-2 : To acquire a strong knowledge on concept, culture, civilization through English Literature 2 80 70 - H - H - H - H - - H H - - -
CLO-3 : To develop own content and to be able to translate using the features in English Language 2 70 65 H - - H - H - H - - H H - - -
CLO-4 : To interpret the contents in the texts presented in English Language 2 70 70 H - H H H H - H - - H - - - -
CLO-5 : To present an improved and healthier communication and intercultural elements acquired through English Literature 2 80 70 - H - H - H - H - - H - - - -
To participate in any level of conversation and discussion presented in English with both proficiency in the language and
CLO-6 : 2 75 70 H H - H M H M H H H H H H H H
positive caliber in the content of speech

Duration (hour) 12 12 12 12 12

Introduction to the art of poetry writing Post-colonial impacts in India as observed in Story through images is explained to the The definition and purpose of monologue Homophones and Homonyms are to be
SLO-1
will be done their language and culture will be discussed. students is explained explained in the class along with examples of
S-1
usage.
The rationale behind this unit will be The students will be encouraged to impart The students are asked to create their the sample monologues are to be How where and when these as vocabulary can
SLO-2
discussed. their views own stories from those images provided to the learners be used is to be explained
Every day the students are made to
Cross word puzzles are to be given to the
Mathraboothan and the mother tongue bring their own cartoons to tell stories The learners are made to create their
SLO-1 Feminism through Kamaladas’ poem’ In students to make them understand the
influence in English – a discussion related to social issues and political own monologue contents.
Kindergarten’ is explained differences and usage of homophones and
S-2 issues.
homonyms
Students from different regions are asked to
feminist critique’s stand through poets How to identify irony and sarcasm is The contents are assessed and the The students are evaluated by making them
SLO-2 talk. The peculiarity in their pronunciation is to
like Meena Kandasamy is discussed taught lacuna is informed use homophones and homonyms on their own
be identified by them

14
 Discuss the contents created by the
students and reiterate the idea that a How exactly to decide a proper word at a given
The writer Meena Kandasamy is invited Enjoywithinlimits, says Mr International Political memes to be
SLO-1 monologue should mimic a story and has situation is to be practically explained in the
to read her poems on women. Mathruboothamistaught and discussed created in the class
to have a proper beginning middle and class.
S-3
an end.
Mundane situations are to be given to the
Questions on her perspectives are to Memes on popular issues to be created The created monologues are to be
SLO-2 Everymistakefound in the textisanalysed students to check their ability to use those
be posed by the students in the class assessed by the students themselves
words
To give all the parts of speech not according to
the grammar book order but according to a
To ask the students to bringnewspaper
Gender inequality is discussed through The structure of sentence in English and the Autobiography and biography method which would easily make one
SLO-1 to class and makethem select a column
A K Ramanujam and his poetry distorsion of the sentence isverified differences are explained understand correlation of one with the other.
and readitloudly.
S-4 For instance – Noun, Pronoun, Adjective, Verb,
Adverb… will have to be the order
The students are made to use as many
Different legal situations where both the Certain Classic autobiographies and No meaningis to beexplained. Just the
SLO-2 Diffèrent sentences are given and tested adjectives as possible for describing their
genders suffer is explained in the class biographies are presented flow is to bechecked.
friends
Another reading loud session of the
Kalki the poetisinvited to conduct a Nobel? What Nobel, asks MrMathrubootham How to give voice to an inanimate same passages are to be conducted
SLO-1 The parts of speech must beused in different
guets lecture on herownpoem. is discussed object. along with dictionary checking for
sentences
meanings are to be done.
S-5
The new meanings that the students get
Different objects are given to the the teacherought to use the board to draw a
Questions on her perspectives are to The attitudes of people in a ludicrous manner must be compared with the given word
SLO-2 students and they are asked to give situation to make one understandeachpart’s
be posed by the students is discussed and the distance between the meanings
autobiographical notes to them usage.
are to be explained
Seminar to generate discussion to Along with parts of speech particularly when
Practically test the students in class by To make them compare and realize how
SLO-1 enhance gender sensitivity is The Text is analyzed in detail Verb is being taught Tenses ought to be taught
giving them different concrete objects. they had overcome their fear for English
conducted with same methodology mentioned above.
S-6
Ask the students to evaluate each
Case studies are to be incorporated by The comprehensive techniques are The students are asked to create a lighter vein
SLO-2 More insights into Indian English is given other’s autobiography on concrete
the students in their seminar taught situation and asked to use all the tenses
objects
Human interest columns in news
papers - tragedies on women men and Neutral accent is taught along with right To develop the ability to pick up a The rules of Tenses are taught with live
SLO-1 Caption writing is taught
transgender documented is read aloud pronunciation conversation istaugh examples in the classes.
and discussed in the class room.
S-7
. how much are the students able to
to engage in conversations and be able
relate with or able to feel emotionally for Test is to be conducted to check how far a The purpose of the caption writing is to
SLO-2 to interupt and end conversation Ability to use all the rules in tenses is taught.
those situations is to be checked and student is able to understand neutral accent be instilled
appropriatelywilllbetaught
analysed
Case studies to be given to the Mr Mathruboothamisfullysupporting all new Different examples for captions are Different situations to be given to the The basic way to pick an error is by already
SLO-1
students to document their reactions technologies – discussion given students to engage in a conversation. knowing the rules of grammar thoroughly.
S-8 Find out if there is any student finding it The studenst are asked to create
The students are asked to find errors in
SLO-2 hard to emote or is insensitive toward Humor and sarcasmisskimmedfrom the text captions similar to the ones shown in the Hence all the rules are to be brushed up
each others’ monologue
the moment class

15
 Students are to made to The students are made to give captions To test how much one is able to use
How to write a statement and question is to Excercises on all sorts of possible errors are
SLO-1 createtheirownenactable content on the different news articles, products and ironyhumor and sarcasm in one’s
be taught with reference to the text. given to the students and asked to rectify.
S-9 prevailinggenderinequalities situations conversation
The students are asked to improvise on The way sentences are constructed according The best is appreciated for its qualities Mathrabootham’s passages are given to the
SLO-2 Natural usage of punisexplained
dialogue on theirown to the regional impact is discussed of being best studentsagain to check the errors.
Feminism vs Gender inequality a test To teachdifferentkinds of reading. -
Pizza maavu : Welcome to Mr Public Speakingexamplessince Julius Definesynonym and antonym. Ask the sudents
SLO-1 for the students to chart out the existing skimming scanning and intensive reading
Mathruboothamfoodrecipiewebsiteisdiscussed Caesar to Martin Luther isgiven to identifysynonyms and antonyms in text.
gulf extensive reading is taught
S-10 False allegations and Legal situations
Demonstartetheriunderstanding of synonyms
sometimes created by women to corner The students are made to explain the The techniques used by different leaders Teh students are practicallyasked to use
SLO-2 and antonyms in active learning. Introduce
men only degrades the freedom textthemselves sinceagesisdiscussed thosemethodology to understand a text
thesaurus reference.
struggle of women – discuss
A detailed discussion on the 4 poets is The Ted X talks are played in the class,
Identify the errors and make students to Demeonstrateunderstanding of words by
SLO-1 done in the class through comparative different political leader’s canvasing is The students are made to read the
rewrite first two texts relatingthem to their opposites (antonyms)
method presented passages loudly
S-11 While comparison the students are
The students are asked questions from
able to get a deeper analytical way of Check if they are able to retain the humor in What makes a talk impressive is Demonstrateunderstanding of wordswithsimilar
SLO-2 the passages to check their retention
thinking and are able to present an all the text after correcting the sentences identified and discussed but not identicalmeanings (synonyms)
capacity
encompassed points
The comprehension and retention and
application of all the acquired Identify the errors and make the students to The learner is made to select phrases
The students are givendifferent topics to With the studentsbrainstormshortlist of
SLO-1 knowledge of the student is checked by rewrite the last two texts and words from the given passages and
give impromptu commonlyusedwords
initiating an informal discussion in the is asked to use it in own sentences
S-12 class.
The overall development in the The ability to converse with humor
Check if they are able to retain the humor in
student’s EQ pertaining to gender The best talk isrecorded and made sarcasm or deep thoughts and with the Askthem to rapidlygivesynonyms and antonyms
SLO-2 the text after correcting the sentences.
oriented issues will be sensible and available for other’srefferences capacity to emote the desired emotion in to thosewords
Explain the result to them
objective. the other is checked

Theory:
Learning
1. Horizon- English Text Book – Compiled and Edited by the Faculty of English Department, FSH, SRMIST, 2020
Resources
2. English Gramar in Use by Raymond Murphy

Learning Assessment
Continuous Learning Assessment (50% weightage)
Bloom’s Final Examination (50% weightage)
CLA – 1 (10%) CLA – 2 (10%) CLA – 3 (20%) CLA – 4 (10%)#
Level of Thinking
Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice
Remember
Level 1 30% - 30% - 30% - 30% - 30% -
Understand
Apply
Level 2 30% - 30% - 30% - 30% - 30% -
Analyze
Evaluate
Level 3 40% - 40% - 40% - 40% - 40% -
Create
Total 100 % 100 % 100 % 100 % 100 %
# CLA – 4 can be from any combination of these: Assignments, Seminars, Tech Talks, Mini-Projects, Case-Studies, Self-Study, MOOCs, Certifications, Conf. Paper etc.,

16
Course Designers
Experts from Industry Experts from Higher Technical Institutions Internal Experts
1. Prof. Daniel David, Prof & Head, Department of English, MCC, Chennai 1. Dr. Shanthichitra, Associate Professor, & Head, Department of English, FSH,SRMIST
2. Dr K B Geetha, Assistant Professor, Department of English, FSH, SRMIST

17
 Course Course L T P C
UCM20101J FINANCIAL ACCOUNTING Course Category C Professional Core Course
Code Name 4 0 3 6

Pre-requisite Progressive
Nil Co-requisite Courses Nil Nil
Courses Courses
Course Offering Department Commerce Data Book / Codes / Standards Account Sheets

Course Learning Rationale (CLR): The purpose of learning this course is to: Learning Program Learning Outcomes (PLO)
CLR-1 : To understand the basic concepts of financial accounting with practical 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
CLR-2 : To study the accounting treatments of royalty and hire purchase

Link with Related Disciplines

Ability to Utilize Knowledge

CLR-3 : To familiarize with the accounting of branches

Analyze and Interpretation

Level of Thinking (Bloom)

Expected Proficiency (%)

Fundamental Knowledge
Expected Attainment (%)

Appliction of Technology
CLR-4 : To understand the methods and preparation of departmental accounting

Application of Concepts

Procedural Knowledge

Problem Solving Skills

Skills in Specialization

Professional Behavior
Communication Skills
CLR-5 : To know the preparation of investment and consignment account

Life Long Learning

Investigative Skills
Skills in Modeling

Analytical Skills
Course Learning Outcomes (CLO): At the end of this course, learners will be able to:

Skills
CLO-1 : Apply the basic concepts of financial accounting with practical knowledge 3 95 95 H M H H H H H H L H L M L H H
CLO-2 : Efficient implication of concepts and techniques of royalty and hire purchase 3 95 95 H H H H H H H H H H L H L H H
CLO-3 : Ascertain the methods of preparation of branch accounting 3 95 95 H H H H H H H H H H L H L H H
CLO-4 : Ascertain the methods of preparation of departmental accounting 3 95 90 H H H H H H H H H H L H L H H
CLO-5 : Make a decision about the investment and consignment accounting 3 95 95 H H H H H H H H H H L H L H H

Duration
21 21 21 21 21
(Hour)
meaning and definition of branch
S-1 SLO-1 meaning of financial accounting meaning of royalty account Department accounting- meaning Investment account - meaning
accounting
Difference between branch and departmental
S-2 SLO-1 need for financial accounting difference between rent and royalty types of branch Fixed income bearing scrips
accounting
S-3 SLO-1 scope of financial accounting types of royalties dependent branches Advantages Variable income bearing scrips
S-4 SLO-1 role of accountant minimum rent method accounting treatment Methods and procedure Cum interest
S-5 SLO-1 meaning of double entry system redeemable minimum rent Independent branches Basis for allocation Ex interest
S-6 SLO-1 concepts of accounting Accounting records of mining royalty Accounting treatment Calculation of purchase price Purchaser book journal entry
S-7 SLO-1 conventions of accounting. Treatment of short workings Debtors method Composite ratio Seller journal entry
S-8 SLO-1 preparation of trading account Accounting records in the books of lessee Stock and debtors method Apportionment of expenses Treatment of right share
preparation profit and loss
S-9 SLO-1 Accounting records in the books of lessor Final account method Preparation of trading account Treatment Bonus share
account
S-10 SLO-1 preparation balance sheet Types of royalty Wholesaler branch method Preparation of missing units like opening stock Investment account
S-11 SLO-1 treatment various adjustments Short workings incorporation of branch trial balance Preparation of missing units like closing stock Preference share account
classification of assets and
S-12 SLO-1 Journal entries Journal entries gross profit Equity share account-purchaser & seller
liabilities

18
S-13 SLO-1 preparation of final accounts Ledger accounts royalty payable account HO & Branch Book Trading and profit and loss account Calculation of net value
practical problems with
S-14 SLO-1 Short working account Good sent cost price selling price Inter departmental transfer Loan account
adjustment
Consignment meaning, terms and
S-15 SLO-1 Treatment of closing stock Payable table stock system Transfer with invoice price
features
Difference between sale and
S-16 SLO-1 Provision of doubtful debts Royalty on output stock system with invoice price Hire purchase meaning & features
consignment
S-17 SLO-1 vouching in Tally ERP 9 Suspense account Stock and debtor system Default and repossession Normal loss and abnormal loss
S-18 SLO-1 accounting reports in Tally ERP 9 lease and sublease Invoice price Interest calculation – methods Account sale and commissions
excel based accounting Tally
S-19 SLO-1 Sublease ledger – sales ledger Stock & Debtor Account Rate of interest is given & not given Ascertain profit and loss account
ERP 9
S-20 SLO-1 Practical Tally ERP 9 Receivable books Branch expenses & adjustment account Cash price is given & not given Calculation of amount due to consignee
sub-lease, payment of nazarana, strike and
S-21 SLO-1 Practical Tally ERP 9 Branch profit and loss account Preparation of various ledgers account Valuation of closing stock
lockout

1) T.S. Reddy & Y. Hari Prasad Reddy – Financial Accounting, Margham Publications, Chennai.
Learning
2) S.P. Jain and Narang – Financial Accounting, Kalyani Publishers, New Delhi.
Resources
3) Dr. S. Naresh and Dr. C. Vijay Vishnu Kumar – Financial Accounting, Vidya Publications, Chennai
Learning Assessment
Continuous Learning Assessment (50% weightage)
Bloom’s Final Examination (50% weightage)
CLA – 1 (10%) CLA – 2 (10%) CLA – 3 (20%) *CLA – 4 (10%)
Level of Thinking
Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice
Remember
Level 1 20% 20% 20% 20% 15% 15% 15% 15% 15% 15%
Understand
Apply
Level 2 20% 20% 20% 20% 20% 20% 20% 20% 20% 20%
Analyze
Evaluate
Level 3 10% 10% 10% 10% 15% 15% 15% 15% 15% 15%
Create
Total 100 % 100 % 100 % 100 % 100%
*CLA – 4 can be from any combination of these: Assignments, Seminars, Short Talks, Mini-Projects, Case-Studies, Self-Study, MOOCs, Certifications, Conf. Paper etc.,

Course Designers
Experts from Industry Experts from Higher Technical Institutions Internal Experts
1. Dr. N. Vasudevan, Assistant Professor, Department of Commerce,
CA. V. Jayaprakash, V. Jayaprakash & Associates Dr. Naresh. S
RMK Vivekananda College vasuvivekananda@gmail.com
Mr. Ravishankar K, Founder & Faculty - CIMA, ACCA & CMA, SSB Global
2. Dr. V.Rengarajan ,Professor , Sri Sankara Arts & Science College, Kancheepuram Dr. R. Sridharan
Academy

19
 Course Course L T P C
Course Code UCM20102J BUSINESS ORGANIZATION AND MANAGEMENT C Professional Core Course
Name Category 2 0 2 3

Pre-requisite
Nil Co-requisite Courses Nil Progressive Courses Nil
Courses
Course Offering Department Commerce Data Book / Codes / Standards Nil

Course Learning Rationale

The purpose of learning this course is to: Learning Program Learning Outcomes (PLO)
(CLR):
CLR-1 : To understand the fundamental concepts of Business Organization 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
CLR-2 : To study basic concepts of management

Link with Related Disciplines

Ability to Utilize Knowledge

Analyze and Interpretation

CLR-3 : To study about planning and decision making

Level of Thinking (Bloom)

Expected Proficiency (%)

Fundamental Knowledge
Expected Attainment (%)

Appliction of Technology
Application of Concepts
CLR-4 : To understand various departments, leadership and motivation techniques

Procedural Knowledge

Problem Solving Skills

Skills in Specialization

Professional Behavior
Communication Skills
CLR-5 : To study about controlling and co-ordination aspects

Life Long Learning

Investigative Skills
Skills in Modeling

Analytical Skills
Course Learning Outcomes
At the end of this course, learners will be able to:

Skills
(CLO):
CLO-1 : Apply the various concepts of business organization 3 95 90 H M L L L H L L L L L L L H H
CLO-2 : Understand the management principles 3 95 90 H M L L L H L L L L L L L H H
CLO-3 : Know the process of planning and decision making 3 95 90 H H M H H H L L H M L H L H H
CLO-4 : Develop leadership and motivation skills 3 95 85 H H M H H H L L H H L H L H H
CLO-5 : Know the techniques of controlling and co-ordination 3 95 90 H H M H H H M L H M L H L H H

Duration (hour) 12 12 12 12 12
S-1 SLO-1 Business – Meaning, Nature, Scope Meaning and Definition - Management Introduction to Planning Concept of Departmentalization Meaning of Control
S-2 SLO-1 Objectives of Business Nature of Management Objectives of Planning Importance of Departmentalization Purpose of Control
S-3 SLO-1 Essentials of a successful business Management – Art or Science Importance of Planning Types of Departmentalization Control Process
S-4 SLO-1 Business Environment Importance of Management Principles of Planning Concept of Decentralization Problems in Control
S-5 SLO-1 Internal Factors Functions of Management Types of Plans Advantages of Decentralization Ideal Control System
S-6 SLO-1 External Factors Advantages of Management Planning Process Disadvantages of Decentralization Feedback of control system
S-7 SLO-1 Emerging opportunities in business Disadvantages of Management Decision Making Formal and Informal Organization Meaning of Co-ordination
S-8 SLO-1 E-Commerce Process of Management Importance of Decision Making Matrix Organization Characteristics of Co-ordination
S-9 SLO-1 Introduction to Business Organization Fayol’s 14 Principles of Management Process of Decision Making Organization Chart Importance of Co-ordination
S-10 SLO-1 Forms of Business Organization Management Thoughts Types of Managerial Decision Meaning of Motivation Problems in Co-ordination
S-11 SLO-1 National Business F.W. Taylor Advantages of Decision Making Importance of Motivation Techniques of Co-ordination
S-12 SLO-1 International Business Peter F. Drucker Problems in Decision Making Theories of Motivation Co-ordination vs. Co-operation

Learning 1. P.N. Reddy, Principles of Business Organization and Management, S. Chand & Co. Ltd. 3. C.B. Gupta, Business Organization and Management, Sultan Chand & Sons
Resources 2. Chhabra T.N, Essentials of Management, Sun India 4. Koontz and Weihrich, Essentials of Management, Pearson Education

20
Learning Assessment
Continuous Learning Assessment (50% weightage)
Bloom’s Level of Final Examination (50% weightage)
CLA – 1 (10%) CLA – 2 (10%) CLA – 3 (20%) *CLA – 4 (10%)
Thinking
Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice
Remember
Level 1 20% 20% 20% 20% 15% 15% 15% 15% 30%
Understand
Apply
Level 2 20% 20% 20% 20% 20% 20% 20% 20% 40%
Analyze
Evaluate
Level 3 10% 10% 10% 10% 15% 15% 15% 15% 30%
Create
Total 100 % 100 % 100 % 100 % -
*CLA – 4 can be from any combination of these: Assignments, Seminars, Short Talks, Mini-Projects, Case-Studies, Self-Study, MOOCs, Certifications, Conf. Paper etc.,

Course Designers
Experts from Industry Experts from Higher Technical Institutions Internal Experts
1. Dr. Veeraraghavan, Assistant Professor, Department of Commerce D.G.
Mr. Binish Parikh, Vice President, ARK Empowering Lives Mr. Suresh V
Vaishnav College kveeramba@gmail.com
2. Dr. V.Rengarajan, Professor, Sri Sankara Arts & Science College,
2. Mr. Bhaskar K, Research Head, Aktsii Advisory Services Pvt Ltd. Dr. S. Tamilarasi
Kancheepuram

21
 Course Course L T P C
Course Code UCM20103J ECONOMICS FOR BUSINESS C Professional Core Course
Name Category 2 0 2 3

Pre-requisite Progressive
Nil Co-requisite Courses Nil Nil
Courses Courses
Course Offering Department Economics Data Book / Codes / Standards Nil

Course Learning Rationale

The purpose of learning this course is to: Learning Program Learning Outcomes (PLO)
(CLR):
CLR-1 : To understand the basic concepts of economics 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
CLR-2 : To study the business environment

Link with Related Disciplines

CLR-3 : To study macroeconomic policies related to business

Ability to Utilize Knowledge

Analyze and Interpretation

Level of Thinking (Bloom)
Expected Proficiency (%)

Fundamental Knowledge
Expected Attainment (%)

Appliction of Technology
CLR-4 : To understand various pricing techniques

Application of Concepts

Procedural Knowledge

Problem Solving Skills

Skills in Specialization

Professional Behavior
Communication Skills
CLR-5 : To study various types of markets in detail

Life Long Learning

Investigative Skills
CLR-6 : To learn the concepts related to competitive markets

Skills in Modeling

Analytical Skills
Course Learning Outcomes
At the end of this course, learners will be able to:
(CLO):

Skills
CLO-1 : Apply the various tools of economics concepts 3 80 70 L H L H L L M H L L M H L H H
CLO-2 : Ascertain the economic conditions 3 85 75 M H L M L M M H M L M H L H H
CLO-3 : Finalize the suitable economic policies 3 75 70 M H M H L H M H M L M H L H H
CLO-4 : Find out the ideal pricing methods 3 85 80 M H M H L H M H M L M H L H H
CLO-5 : Know the market structure 3 85 75 H H M H L H M H M L M H L H H
CLO-6 : Make a decision on the business startup 3 80 70 L H L H L M M H L L M H L H H

Duration (hour) 12 12 12 12 12
S-1 SLO-1 Introduction to basic concepts Demand concepts Consumer Behavior Production function Various forms of market structure
Law of Demand: assumptions and
S-2 SLO-1 Nature of business economics Indifference curves definition Production function Local market, International market
explanations
S-3 SLO-1 Scope of business economics Importance and limitations of law of demand Properties of IC Curves Law of variable proportions Regional Market
S-4 SLO-1 Limitations of Business Economics Limitations of law of demand Consumer Equilibrium Applications of Law of variable proportions Perfect competition
S-5 SLO-1 Relation to other disciplines Applications of law of demand Marginal Rate of Substitutions Law of returns to scale Price output decisions
S-6 SLO-1 Objectives of business economics Utilities: Total utility and marginal Utility Price Line Constant returns to scale Monopoly Competitions
S-7 SLO-1 Role of business economists Law of diminishing marginal utility Indifference curve analysis Increasing to returns scale Price output decisions
S-8 SLO-1 Responsibility of economists Importance and limitations of law of DMU Price effects Decreasing to returns scale Oligopoly Competitions
S-9 SLO-1 Various economic system Law of Euqi-marginal utility Income effects Economies of scale Price output decisions
S-10 SLO-1 Applications of economics concepts Importance and limitations of law of EMU Substitutions effect Internal economies of scale Pricing Objectives
Difference between positive economics and
S-11 SLO-1 Applications of EMU Slutsky equations External economies of scale Pricing Methods
normative economics
S-12 SLO-1 Long term objectives of business firm Limitations of EMU RGD Allan Analysis Cost classification Factors affecting pricing methods

22
 1. Ahuja H L, Business Economics, 13th edition, S. Chand & Co, 2019.
4. S.P.S. Chauhan, Micro Economic Analysis, First Edition, IHP, 2013.
Learning 2. D.M. Mithani Fundamentals of Business Economics – I 1st edition Himalaya Publishing House 2012
5. https://nscpolteksby.ac.id/ebook/book/economics
Resources 3. K.P.M. Sundharam and E.N. Sundharam, Business Economics, 1st edition, Sultan Chand and Sons,
6. https://nscpolteksby.ac.id/ebook/book/accounting
2017.

Learning Assessment
Continuous Learning Assessment (50% weightage)
Bloom’s Level of Final Examination (50% weightage)
CLA – 1 (10%) CLA – 2 (15%) CLA – 3 (15%) CLA – 4 (10%)#
Thinking
Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice
Remember
Level 1 20% 20% 20% 20% 20% 20% 20% 20% 30%
Understand
Apply
Level 2 20% 20% 20% 20% 20% 20% 20% 20% 40%
Analyze
Evaluate
Level 3 10% 10% 10% 10% 10% 10% 10% 10% 30%
Create
Total 100 % 100 % 100 % 100 % -
# CLA – 4 can be from any combination of these: Assignments, Seminars, Short Talks, Mini-Projects, Case-Studies, Self-Study, MOOCs, Certifications, Conf. Paper etc.,

Course Designers
Experts from Industry Experts from Higher Technical Institutions Internal Experts
1. Mr. S. Bhargava, Deputy General Manager – Costing, Apollo Hospitals 1. Dr.M.Ravichandran, Director IDE, University of Madras, Chennai 1. Mr. R. GOPINATH, SRMIST
2. Dr. V.Rengarajan, Professor, Sri Sankara Arts & Science College,
2 Mr. Bhaskar K, Research Head, Aktsii Advisory Services Pvt Ltd 2. Mr. T. RAJESHWARAN, SRMIST
Kancheepuram

23
 Course Course L T P C
UCM20G01T FUNDAMENTALS IN STOCK MARKET Course Category G Generic Elective Course
Code Name 3 0 0 3

Pre-requisite
Nil Co-requisite Courses Nil Progressive Courses Nil
Courses
Course Offering Department Commerce Data Book / Codes / Standards Nil

Course Learning Rationale

The purpose of learning this course is to: Learning Program Learning Outcomes (PLO)
(CLR):
CLR-1 : To understand the basic concepts of capital market 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
CLR-2 : To understand about SEBI

Link with Related Disciplines

Ability to Utilize Knowledge

Analyze and Interpretation

CLR-3 : To study on portfolio management and behavioural finance

Level of Thinking (Bloom)

Expected Proficiency (%)

Fundamental Knowledge
Expected Attainment (%)

Appliction of Technology
Application of Concepts

Procedural Knowledge
CLR-4 : To understand on fundamental analysis in security market

Problem Solving Skills

Skills in Specialization

Professional Behavior
Communication Skills
CLR-5 : To study technical analysis in security market

Life Long Learning

Investigative Skills
Skills in Modeling

Analytical Skills
Course Learning Outcomes
At the end of this course, learners will be able to:
(CLO):

Skills
CLO-1 : Fundamental concepts of capital market 3 95 90 H M L M L M L L L L M H L M M
CLO-2 : Role of SEBI in share market 3 95 95 H M H M L H L M L L M H L H H
CLO-3 : Diversify their investments 3 90 90 H M M H L L L L L L M H L M M
CLO-4 : Rational selection of stocks 3 85 80 H M M H L L L L L L M H L M M
CLO-5 : Knowing technical charts used in stock market 3 80 75 H H M M L H L M L H M H M H H

Duration (Hour) 9 9 9 9 9
S-1 SLO-1 Capital Market Meaning SEBI Introduction Efficient Market Hypothesis – Basic Concepts Fundamental Analysis Meaning of Technical Analysis
S-2 SLO-1 Capital Market Characteristics Organization of SEBI Random Walk Theory Economic Analysis Assumptions of technical analysis
S-3 SLO-1 Equity Shares Features of SEBI Security Analysis Economic Indicators Fundamental vs. Technical Analysis
S-4 SLO-1 Sweat Equity Objectives of SEBI Portfolio Management Industry Analysis Dow Jones Theory
S-5 SLO-1 Rights Issue Functions of SEBI Portfolio Construction Growth Cycle Trends – Meaning
S-6 SLO-1 Bonus Shares Powers of SEBI Behavioral Finance - Meaning Classification of Industry Types of Trends
S-7 SLO-1 Preference Shares Rules & Regulations of SEBI Traditional Finance vs. Behavioral Finance Selection of Industry Resistance and Support Level
S-8 SLO-1 Debentures Primary Market & SEBI Investor Psychology & investment decisions Company Analysis Oscillatory
S-9 SLO-1 Bonds Secondary Market & SEBI Market Psychology & investment decisions Selection of Company Types of Charts

4. Ravi Puliani and Mahesh Puliani, Manual of SEBI, Bharat Publication

1. Avadhani, Investment and Securities Market in India, Himalaya Publishing House, 2009
5. Gurusamy S, Capital Markets, Tata McGraw Hill, 2012
Learning Resources 2. Prasanna Chandra, Security Analysis and Portfolio Management, Tata McGraw-Hill, 2010
6. Punithavathy Pandian, Security Analysis and Portfolio Management, Vikas Publishing House
3. Sanjeev Agarwal, A Guide to Indian Capital Market, Bharat Publishers, 2008
Pvt. Ltd.

24
Learning Assessment
Continuous Learning Assessment (50% weightage) Final Examination (50%
Bloom’s Level of Thinking CLA – 1 (10%) CLA – 2 (10%) CLA-3 (20%) CLA - 4 (10%) * weightage)
Theory Theory Theory Theory Theory
Remember
Level 1 40% 40% 40% 30% 30%
Understand
Apply
Level 2 30% 30% 30% 40% 40%
Analyze
Evaluate
Level 3 30% 30% 30% 30% 30%
Create
Total 100% 100% 100% 100% -
* Assignments includes Seminars, Market Surveys, Case Study
* CLA – 4 can be from any combination of these: Assignments, Seminars, Short Talks, Mini-Projects, Case-Studies, Self-Study, MOOCs, Certifications, Conf. Paper etc.,

Course Designers
Experts from Industry Experts from Higher Technical Institutions Internal Experts
1.Mr. Ravishankar K, Founder & Faculty - CIMA, ACCA & CMA, SSB Global 1. 1. Dr. Veeraraghavan, Assistant Professor, Department of Commerce D.G.
Dr. S. Sivaprakkash
Academy Vaishnav College kveeramba@gmail.com
2. Mr. Santhanam Sivakumaran, Senior Director – Delivery Blackboard 2. Mr. N. Raghuram, Head - Sales & Marketing ABITS Dr. B Akila

25
 Course Course L T P C
Course Code UCM20G02T E - BUSINESS G Generic Elective Course
Name Category 3 0 0 3

Pre-requisite
Nil Co-requisite Courses Nil Progressive Courses Nil
Courses
Course Offering Department Commerce Data Book / Codes / Standards Nil

Course Learning Rationale

The purpose of learning this course is to: Learning Program Learning Outcomes (PLO)
(CLR):
CLR-1 : To understand the basic concepts of Electronic Business 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
CLR-2 : To study the growth of in E-Commerce

Link with Related Disciplines

Ability to Utilize Knowledge

Analyze and Interpretation

CLR-3 : To study about the advent of Information Technology in Business

Level of Thinking (Bloom)

Expected Proficiency (%)

Fundamental Knowledge
Expected Attainment (%)

Appliction of Technology
Application of Concepts
CLR-4 : To study the recent trends in Business

Procedural Knowledge

Problem Solving Skills

Skills in Specialization

Professional Behavior
Communication Skills
CLR-5 : To study Government’s Role in E-Business

Life Long Learning

Investigative Skills
Skills in Modeling

Analytical Skills
Course Learning Outcomes

Skills
At the end of this course, learners will be able to:
(CLO):
CLO-1 : Gain knowledge about basic concept of Electronic Business 3 95 90 H H H H H M H M H M H H H M H
CLO-2 : Application of E-Commerce 3 95 90 H H H M H M H M H M H H H M H
CLO-3 : Apply information Technology in Business 3 85 80 H H H H H H H M H M H H H H H
CLO-4 : Awareness on recent trends in Business 3 95 90 H H H H H H H M H M H H H M H
CLO-5 : Know various E-Governance Techniques 3 85 80 H H H H H H H L H M H H H H H

Duration (Hour) 9 9 9 9 9
S-1 SLO-1 Introduction to e-Business E-Marketplaces: Structures, Mechanisms e-Business Applications Impact of e-business on industries e-Government - Meaning
S-2 SLO-1 e-Commerce Functions of e-Marketplace Integration and e-Business suits Online education Implementation of e-Government
S-3 SLO-1 Types of e-Commerce transactions Features of e-Marketplace ERP, e-SCM, CRM Online banking E-Government Services
E-Procurement definition, processes, methods
S-4 SLO-1 Types of e-Commerce transactions Types of e-Marketplace Online insurance E-Government Services
and benefits
E-Procurement processes, methods and
S-5 SLO-1 e-Business Models Impact of E-Marketplaces Personal finance Challenges of E-Government Services
benefits
S-6 SLO-1 Elements of e-Business Models Types of auctions and characteristics E-Payment - Categories e-tourism Opportunities of E-Government Services
S-7 SLO-1 Advantages of e-Business Advantages and Disadvantages of auction users of smart cards Online training Opportunities of E-Government Services
S-8 SLO-1 Disadvantages of e-Business Impacts of auctions Payment methods in B2B online delivery of digital products Impact of E-Government Services
S-9 SLO-1 Internet Marketing and e-Tailing e-Commerce in the wireless environment Payment methods in E-commerce e-grocers and media Legal Aspects of E-Business Formation

1. Digital Business and Ecommerce Management, Strategy implementation and Practices, Dave
Learning
Chaffey 3. Introduction to E-Commerce, A beginner’s guide with examples and descriptions, Reba Jones
Resources
2. Online Business – Mathew Paulson

26
Learning Assessment
Continuous Learning Assessment (50% weightage)
Bloom’s Level of Final Examination (50% weightage)
CLA – 1 (10%) CLA – 2 (15%) CLA – 3 (15%) CLA – 4 (10%) #
Thinking
Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice
Remember
Level 1 40% 30% 30% 30% 30%
Understand
Apply
Level 2 40% 40% 40% 40% 40%
Analyze
Evaluate
Level 3 20% 30% 30% 30% 30%
Create
Total 100 % 100 % 100 % 100 % -
# CLA – 4 can be from any combination of these: Assignments, Seminars, Short Talks, Mini-Projects, Case-Studies, Self-Study, MOOCs, Certifications, Conf. Paper etc.,

Course Designers
Experts from Industry Experts from Higher Technical Institutions Internal Experts
1.Mr. B. Anbuthambi, Vice President, ICT Academy 1. Dr. P. Murugan, HoD, R.K. Govt Arts College Dr. R Josphin
2 Dr.V.Muthukumar,Assistant Professor, Madras Christian College,
2. Mr.Kishan Sathyan Manager - South India Markets CIMA - UK Dr. S. Antony Raj
Chennai

27
 Course L T P C
Course Code UCM20S01T BUSINESS COMMUNICATION Course Category S Skill Enhancement Course
Name 2 0 0 2

Pre-requisite
Nil Co-requisite Courses Nil Progressive Courses Nil
Courses
Course Offering Department Commerce Data Book / Codes / Standards Nil

Course Learning Rationale

The purpose of learning this course is to: Learning Program Learning Outcomes (PLO)
(CLR):
CLR-1 : To understand the Importance of Business Communication 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
CLR-2 : To understand various Business language and Presentation

Link with Related Disciplines

Ability to Utilize Knowledge

Analyze and Interpretation

CLR-3 : To understand the basic concepts of Letter writing

Level of Thinking (Bloom)

Expected Proficiency (%)

Fundamental Knowledge
Expected Attainment (%)

Appliction of Technology
Application of Concepts
CLR-4 : To familiarizes with report writing

Procedural Knowledge

Problem Solving Skills

Skills in Specialization

Professional Behavior
Communication Skills
CLR-5 : To know various Modern Forms of Communication

Life Long Learning

Investigative Skills
Skills in Modeling

Analytical Skills
Course Learning Outcomes
At the end of this course, learners will be able to:
(CLO):

Skills
CLO-1 : Fundamental of Business Communication 3 95 90 H M H M M M L H H H H L L M M
CLO-2 : Understand various Business language and Presentation 3 95 95 H M H M M H L H H H H L L H H
CLO-3 : Theoretical and fundamental concepts of Letter writing 3 90 90 H M M H M H L H H H H L L M M
CLO-4 : Know with report writing 3 85 80 H M M H M H L H H H H L L M M
CLO-5 : Learn Modern Forms of Communication 3 95 90 H H M M M H L H H H H L M H H

Duration
6 6 6 6 6
(hour)
Introduction to Modern Forms of
S-1 SLO-1 Introduction of Business Communication Introduction of Business language Letter writing Report Writing
Communication
Meaning, Nature of business
S-2 SLO-1 Importance of Business language Contents of Letter Types of Reports Modern Forms of Communication
communication
Vocabulary words often confused; Words
S-3 SLO-1 Importance of Communication Kinds of Business Letters: Interview Steps of Report writing Fax- e-mail- Video conferencing
often misspelt
Appointments, Acknowledgement and
S-4 SLO-1 Process and Types of Communication Oral Presentation Importance process of writing a report Social Networking
Promotion
use of visuals such as tables, diagrams Internet Websites and their uses in
S-5 SLO-1 Barriers to communication Presentation Plan, Enquires, Replies and Orders
and charts in writing a report business
apply citation rules (APA style
S-6 SLO-1 Principles of effective communication Power point Presentation, Visual aids. Sales letter, Circulars and Complaints Strategic importance in e-communication
documentation) in reports.

4) Asha Kaul (2006), Effective Business Communication, Prentice Hall of India, New Delhi
1) Randolf H Hudson (1994), Business Communication, Jaico Publishing House, New Delhi
5) Meenakshi Raman, Prakash Singh, (2012), Business Communication, Oxford University Press, New
Learning Resources 2) Ramachandran (2007), Business Communication, Macmillan Publishers, New Delhi
Delhi.
3) K. Sundar and A. Kumara Raj, Essentials of Business Communication, Vijay Nicole, Chennai
6) Jain, V K & Omprakash Biyani, (2012), Business Ethics and Communication, S Chand Co, New Delhi.

28
Learning Assessment
Continuous Learning Assessment (50% weightage) Final Examination (50%
Bloom’s Level of Thinking CLA – 1 (10%) CLA – 2 (10%) CLA-3 (20%) CLA – 4 (10%) * weightage)
Theory Theory Theory Theory Theory
Remember
Level 1 40% 40% 40% 30% 30%
Understand
Apply
Level 2 30% 30% 30% 40% 40%
Analyze
Evaluate
Level 3 30% 30% 30% 30% 30%
Create
Total 100% 100% 100% 100% -
* Assignments includes Seminars, Market Surveys, Case Study
* CLA – 4 can be from any combination of these: Assignments, Seminars, Short Talks, Mini-Projects, Case-Studies, Self-Study, MOOCs, Certifications, Conf. Paper etc.,

Course Designers
Experts from Industry Experts from Higher Technical Institutions Internal Experts
1. Dr. A.V.S. Ramkumar, Assistant Professor, Department of Commerce, RMK
Mr. Navab Rajan, General Manager - Institutional Relations, Miles Education Vivekananda College Dr. J. Sadeesh
avsraamkumar@gmail.com
2. Dr. V.Rengarajan, Professor, Sri Sankara Arts & Science College,
Mr. B. Venkatesan, Sr. Executive - Business Development, TIME Mr. J. Prabhuraj
Kancheepuram

29
 Course Course L T P C
UCM20S02T Course Name OFFICE MANAGEMENT S Skill Enhancement Course
Code Category 2 0 0 2

Pre-requisite
Nil Co-requisite Courses Nil Progressive Courses Nil
Courses
Course Offering Department Commerce Data Book / Codes / Standards Nil

Course Learning Rationale

The purpose of learning this course is to: Learning Program Learning Outcomes (PLO)
(CLR):
CLR-1 : To understand the importance of office management 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
CLR-2 : To understand various types of office

application of Communication

Use of Business components

Ability to Utilize Knowledge
CLR-3 : To familiarizes with office management

Link with other Disciplines

Level of Thinking (Bloom)

Expected Proficiency (%)

Communication Behavior
Expected Attainment (%)

Limits of Communication
CLR-4 : To understand about filing system

Application of Concepts

Analyze, Interpret Data

Procedural Knowledge

Problem Solving Skills

Communication Skills
CLR-5 : To know about indexing

Life Long Learning

Skills in Modeling
Basic Knowledge

Analytical Skills
Course Learning Outcomes
At the end of this course, learners will be able to:

analysis

analysis
(CLO):

CLO-1 : Fundamental of office management 3 95 90 H M H M M M L H H H H L L M M

CLO-2 : Theoretical and fundamental concepts of office 3 95 95 H M H M M H L H H H H L L H H
CLO-3 : Know duties of office manager 3 90 90 H M M H M H L H H H H L L M M
CLO-4 : Understand various systems of filing 3 85 80 H M M H M H L H H H H L L M M
CLO-5 : Learn usage of indexing in business organization 3 95 90 H H M M M H L H H H H L M H H

Duration (hour) 6 6 6 6 6
S-1 SLO-1 Meaning of office Paperless office Introduction to office management Meaning of filing Meaning of indexing
S-2 SLO-1 Functions of office - Primary Virtual office Meaning of office management Importance of filing Need of indexing
S-3 SLO-1 Functions of office - Secondary Back office Elements of office management Essentials of good filing Types of indexing
S-4 SLO-1 Importance of office Front office Elements of office management Essentials of good filing Indexing in business organization
S-5 SLO-1 Relation of office with other departments Open office Duties of office manager Centralized of good filing Indexing in business organization
S-6 SLO-1 Relation of office with other departments Private office Duties of office manager Decentralized of good filing Indexing in business organization

1) Dr. T.S., Devanarayan & N.S. Raghunathan, Office Management, Margham Publications
2) K.N. Sharma & Sharma Rahul, Office Management, Kalyani Publications
3) R.K. Sharma, Office Management, Kalyani Publications
Learning Resources
4) R.S.N. Pillai, Office Management
5) R.K. Chopra, Office Management
6) Dr. R.G. Bhatia, Principles of Office Management

30
Learning Assessment
Continuous Learning Assessment (50% weightage) Final Examination (50%
Bloom’s Level of
CLA – 1 (10%) CLA – 2 (10%) CLA-3 (20%) CLA - 4 (10%) * weightage)
Thinking
Theory Theory Theory Theory Theory
Remember
Level 1 40% 40% 40% 30% 30%
Understand
Apply
Level 2 30% 30% 30% 40% 40%
Analyze
Evaluate
Level 3 30% 30% 30% 30% 30%
Create
Total 100% 100% 100% 100% -
* Assignments includes Seminars, Market Surveys, Case Study

Course Designers
Experts from Industry Experts from Higher Technical Institutions Internal Experts
1. Dr. A.V.S. Ramkumar, Assistant Professor, Department of Commerce,
Mr. Navab Rajan, General Manager - Institutional Relations, Miles Education Dr. V. Prabhakaran
RMK Vivekananda College avsraamkumar@gmail.com
2. Dr.V.Muthukumar, Assistant Professor, Department of Commerce,
Mr. Binish Parikh, Vice president, ARK Empowering Lives Mr. J. Prabhuraj
Madras Christian College, Chennai

31
 L T P C
Course Code UCD20S01L Course Name Soft Skills Course Category S Skill Enhancement Course
0 0 2 1

Pre-requisite Courses Nil Co-requisite Courses Nil Progressive Courses Nil

Course Offering Department Career Development Centre Data Book / Codes/Standards -

Course Learning Rationale (CLR): The purpose of learning this course is to: Learning Program Learning Outcomes (PLO)
CLR-1 : Expose students to right attitudinal and behavioral aspects and to build the same through activities 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
CLR-2 : Develop and nurture interpersonal skills of the students through individual and group activities.

Link with Related Disciplines

Ability to Utilize Knowledge

CLR-3 : Increase efficiency and leadership skills and to improve team results.

Level of Thinking (Bloom)

Expected Proficiency (%)

Expected Attainment (%)

Fundamental Knowledge
Application of Concepts

Analyze, Interpret Data

Acquire time management skills and develop creative skills

Procedural Knowledge
CLR-4 :

Problem Solving Skills

Skills in Specialization

Communication Skills

Professional Behavior
CLR-5 : Understand intercultural communication and etiquettes required in a professional environment

Life Long Learning

Investigative Skills
Skills in Modeling

Analytical Skills
CLR-6 : Instill confidence in students and develop skills necessary to face the challenges of competitive exams and placements

ICT Skills
Course Learning Outcomes (CLO): At the end of this course, learners will be able to:

CLO-1 : Re-engineer their attitude and understand its influence on behavior 3 80 70 M M M - M H M - - H H H M H H

CLO-2 : Acquire inter personal skills and be an effective goal oriented team player 3 80 70 M M M - M H M - - H H H M H H
CLO-3 : Understand the importance of time management and creativity 3 85 75 M M M - M H M - - H H H M H H
CLO-4 : Build confidence during any presentation 3 85 75 M M M - M H M - - H H H M H H
CLO-5 : Develop interpretation skills and intercultural communication 3 85 75 M M M - M H M - - H H H M H H
CLO-6 : Help the students succeed in competitive exams and placements 3 80 70 M M M - M H M - - H H H M H H

Duration (hour) 6 6 6 6 6
Intercultural communication – beliefs,
Creating brands – activity (posters, flyers, customs and attitude of people in different
SLO-1 IKIGAI Interpersonal Skills Value of Time
business cards) countries (US, UK, Japan, West Asia,
S-1
China, Russia)
Creating brands – activity (posters, flyers,
SLO-2 IKIGAI Emotional Intelligence Diagnosing Time Management Social and cultural etiquettes
business cards)
Weekly Planner, To do list, Prioritizing
SLO-1 Attitude Importance of Team Work Causes of Stress and Its Impact Communication etiquettes
S-2 work
SLO-2 Factors influencing Attitude Team Building Activity How to Manage Stress and Distress? Time management activity Telephone etiquettes
SLO-1 SWOT Analysis Leadership skills Understanding the Circle of Control Creativity – think out of the box Dinning etiquettes
S-3
SLO-2 Individual SWOT Analysis - activity Leadership skills based Activity Stress Busters Creativity Activity Grooming etiquettes
SLO-1 Extempore Practice Session Networking skills Conflicts in Human Relations – reasons Creativity Assessment Activity Ice breaking
S-4
SLO-2 Extempore Practice Session Networking skills based Activity Approaches to conflict resolution Creativity Assessment Activity Designing ice breaker games
Brainstorming, use of groups and individual
S-5 SLO-1 Extempore Practice Session Negotiation skills Conflict resolution – case studies brainstorming techniques to promote idea Ice breaker activity
generation

32
 SLO-2 Extempore Practice Session Negotiation skills based Activity Conflict resolution – case studies Brainstorming session activities Ice breaker activity
Importance and necessity of Decision
SLO-1 Extempore Practice Session Entrepreneurial Skills Brainstorming session Introduction to resume building
Making
S-6
Entrepreneurial knowledge, Focus, Process of Decision Making, Practical Way
SLO-2 Extempore Practice Session Investment, Risk tolerance, Resilience, of Decision Making, Weighing Positives Brainstorming session Introduction to resume building
Negotiation, Ethics, Networking and Negatives

1. Jeff Butterfield, Soft Skills for Everyone, CENGAGE, India, 2015 4. Carnegie Dale, How to win friends and influence people, Simon and Schuster, New York, 2016
Learning
2. Dr. K. Alex, Soft Skills, S.Chand Publishing & Company, India, 2014 5. Thomas A Harris, I am ok, you are ok, Arrow, London, 2012
Resources
3. Covey Sean, Seven habits of highly effective teens, Simon & Schuster, New York, 2014 6. Daniel Coleman , Emotional Intelligence , Bloomsbury, India, 2016

Learning Assessment
Continuous Learning Assessment (100% weightage)
Level Bloom’s Level of Thinking CLA-1 (20%) CLA-2 (20%) CLA-3 (30%) CLA-4 (30%)##
Practice Practice Practice Practice
Remember
Level 1 10% 10% 30% 15%
Understand
Apply
Level 2 50% 50% 40% 50%
Analyze
Evaluate
Level 3 40% 40% 30% 35%
Create
Total 100 % 100 % 100 % 100 %
# CLA-1, CLA-2 and CLA-3 can be from any combination of these: Online Aptitude Tests, Classroom Activities, Case Studies, Poster Presentations, Power-point Presentations, Mini Talks, Group Discussions, Mock interviews, etc.
## CLA – 4 can be from any combination of these: Assignments, Seminars, Short Talks, Mini-Projects, Case-Studies, Self-Study, MOOCs, Certifications, Conf. Paper etc.,

Course Designers
Experts from Industry Experts from Higher Technical Institutions Internal Experts
1. Mr Priyanand, Assistant Professor, CDC, E&T, SRMIST
1. Ajay Zener, Director, Career Launcher - 2. Ms Sindhu Thomas, Head in charge, CDC, FSH, SRMIST
3. Ms Mahalakshmi, Assistant Professor, CDC, FSH, SRMIST

33
 SEMESTER – II

Course Course Course L T P C

ULT20G02J Tamil-II G Generic Elective Course
Code Name Category 2 0 2 3

Pre-requisite Co-requisite Progressive

Nil Nil Nil
Courses Courses Courses
Course Offering Department Tamil Data Book / Codes/Standards Nil

Course Learning Rationale (CLR): The purpose of learning this course is to: Learning Program Learning Outcomes (PLO)
CLR-1 : To generate in students a sensitivity to gender marginalization and Eco sensitivity. 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
CLR-2 : An evolved consciousness in the minds to accommodate all is developed

Link with Related Disciplines

Ability to Utilize Knowledge

CLR-3 : The ability to accept all and to co- exist is initiated

Level of Thinking (Bloom)

Expected Proficiency (%)

Fundamental Knowledge
Expected Attainment (%)

Application of Concepts
CLR-4 : To create community connectivity and interdependence is initiated

Analyze, Interpret Data

Procedural Knowledge

Problem Solving Skills

Skills in Specialization

Communication Skills
CLR-5 : To instill language skills

Investigative Skills
Skills in Modeling
CLR-6 : To give them all the historical insights

Analytical Skills
PSO -1
PSO -2
PSO-3
Course Learning Outcomes (CLO): At the end of this course, learners will be able to:

CLO-1 : To acquire knowledge about Tamil Language 2 75 60 H H H - - H H H H H H H H H H

CLO-2 : To strengthen the knowledge on concept, culture, civilization and translation of Tamil 2 80 70 - H - H H H H - - H H H H H H
CLO-3 : To develop content using the features in Tamil language 2 70 65 H - - H - H H H - H H H H H H
CLO-4 : To use Tamil Language and Literature to enhance their creativity 2 70 70 H - H M H - - - H H H H H H H
CLO-5 : To improve communication and creative expression in Tamil language 2 80 70 - H - H - H H - - H H H H H H
CLO-6 : To enable the students to speak and write in chaste Tamil 2 75 70 H H H H- H H H H H H H H H H H

Duration (hour) 12 12 12 12 12
தமிழில் கோலந்பதோறும்
S-1 SLO-1 களப்பிரர் கோலம் பல் லவர் கோலம் ெங் ககோல வரலோறு தமிழ் ெ ் சிறுகததப் பபோக்குகள்
அகமரபு
அக இலக்கியப் ெங் ககோல மக்களின் தமிழ் ெ ் சிறுகததயும் தமிழ் ெ ்
SLO-2 அறமும் வோழ் வியலும் பல் லவர் கோல இலக்கியம்
பபோக்குகள் வோழ் வியல் ெமூக வோழ் வியலும்
எட்டுத்மதோதக நூல் களும் திருக்குறள் -
S-2 SLO-1 பக்தியும் தமிழும் முெ்ெங் கம் – அறிமுகம் புதுதமப்பித்தன் - அகல் தய
மபயர்களும் உலகப்மபோதுமதற
எட்டுத்மதோதக
SLO-2 திருக்குறள் கட்டதமப்பு பக்தி இலக்கியங் கள் முெ்ெங் க வரலோறு மதோன் மம் – கட்டுதடப்பு
யில் அக நூல் கள்
தெவ ெமய
S-3 SLO-1 ஐங் குறுநூறு (203) தமிழில் விதன மெம் மமோழி இலக்கியங் கள் அகிலன் - ஒருபவதளெ் பெோறு
இலக்கியங் கள்

34
 ததலவனின் நோட்டுப் திருக்குறள் -விதனத்திட்பம்
SLO-2 பதவோர மூவர் போட்டும் மதோதகயும் மதோழிற் புரட்சியும் விவெோயமும்
மபருதம (67)
பதவோரம் – திருஞோன எட்டுத்மதோதக உருவோக்கப் ஆண்டோள் பிரியதர்ஷினி –
S-4 SLO-1 குறுந்மதோதக (130) உழவும் தமிழர் வோழ் வும்
ெம் பந்தர் போடல் பின் புலம் மோத்திதர
அகவோழ் வில் நம் பிக்தக பதவோரம் – எட்டுத்மதோதகயும் தமிழர்
SLO-2 திருக்குறள் - உழவு (104) குடும் பம் – கட்டதமப்பு
பவர்கள் திருநோவுக்கரெர் போடல் வோழ் வியலும்
பண்தடத் தமிழரின் பத்துப்போட்டு உருவோக்கப் போரதபதவி - மோப்பிள் தள
S-5 SLO-1 ெமண ெமய இலக்கியங் கள் திருவோெகம் அறிமுகம்
வோழ் வியல் பின் புலம் விருந்து
பண்தடத் தமிழர் பத்துப்போட்டும் தமிழர்
SLO-2 நோலடியோர் மோணிக்கவோெகர் போடல் எளிய மனிதர்களின் கதத
உணர்வியல் வோழ் வியலும்
தவணவ ெமய வளர்ெ்சிப் பதிமனண் கீழ் க்கணக்கு
S-6 SLO-1 அகநோனூறு (44) இலக்கியங் களில் நட்பு சிங் கோர வடிபவலு – தவிப்பு
பபோக்கு நூல் கள்
புறவோழ் பவோடு கூடிய தவணவ ெமய பதிமனண் கீழ் க்கணக்கும்
SLO-2 நட்பில் பிதழ மபோறுத்தல் (221) புறக்கணிப்பின் வலி
அகம் இலக்கியங் கள் தமிழர் அற மரபும்
நோலோயிரத் திவ் யப்
S-7 SLO-1 கற் றறிந்தோர் ஏத்தும் கலி தமிழர் மருத்துவம் நீ தி இலக்கியங் கள் மெய் தி அறிக்தக அறிமுகம்
பிரபந்தம்
நீ தி இலக்கியத்தில் மருத்துவ நீ தி இலக்கியங் களின்
SLO-2 கலித்மதோதக கட்டதமப்பு மபரியோழ் வோர் போடல் மெய் தி அறிக்தக தயோரித்தல்
நூல் கள் பன் முகத் தன் தமகள்
S-8 SLO-1 கலித்மதோதக (149) திரிகடுகம் ஆண்டோள் போடல் கோப்பிய இலக்கணம் விமர்ெனம்
வோழ் வியல் அறமும் மதோண்டரடிப்மபோடி
SLO-2 மெங் பகோல் அரசு கோப்பியப் பபோக்குகள் இலக்கியம் , கதல விமர்ெனம்
அகமும் ஆழ் வோர் போடல்
இனியதவ நோற் பது தமிழில் இஸ்லோமிய
S-9 SLO-1 தமிழர் புறமரபு ஐம் மபருங் கோப்பியங் கள் பநர்கோணல் அறிமுகம்
அறிமுகம் இலக்கியங் கள்
இஸ்லோமிய
இனியதவ நோற் பதின் ஐம் மபருங் கோப்பியங் களின்
SLO-2 புற இலக்கியங் கள் இலக்கியங் களின் பநர்கோணல் – நுட்பங் கள்
தனித்தன் தமகள் சிறப்புகள்
மகோதட
தமிழ் ெ ் ெமூகமும் ெமயத்
S-10 SLO-1 புறநோனூறு (235) இனியதவ நோற் பது (14) சீறோப்புரோணம் பநர்கோணல் பகள் வி தயோரிப்பு
தத்துவங் களும்
மோனுக்குப் பிதணநின் ற ெமயத் தத்துவங் களும் பநர்கோணல் பதிவும் எழுது
SLO-2 தகயறுநிதல இனிதமயும் அழகும்
படலம் (5 போடல் கள் ) வோழ் வியல் விழுமியங் களும் முதறயும்
பண்தடக்கோலப் பபோரும் கிறித்தவ ெமய பன் னிரு திருமுதற –
S-11 SLO-1 ஆற் றுப்பதட அறிமுகம் பபெ்சுக்கதல அறிமுகம்
வோழ் வும் இலக்கியங் கள் அறிமுகம்
கிறித்தவ
பன் னிரு திருமுதற –
SLO-2 ஆற் றுப்பதட மரபுகள் பபோர் இலக்கியங் கள் இலக்கியங் களின் தமிழரின் பபெ்சுக்கதல
வரலோறு
மகோதட
நோலோயிரத் திவ் யப்
S-12 SLO-1 சிறுபோணோற் றுப்பதட களவழி நோற் பது (14) ஆதிநந்தோவனப் பிரளயம் பபெ்சுக்கதலயின் வதககள்
பிரபந்தம் – அறிமுகம்
நல் லியக்பகோடனும் ஏபதன் பதோட்ட பன் னிரு ஆழ் வோர்கள்
SLO-2 தமிழர் வீர்ம் பபெ்சுப் பயிற் சி
போணர் வோழ் வியலும் வருணதன வரலோறு

35
 1. மமளவல் , மதோகுப்பும் பதிப்பும் - தமிழ் த்துதற ஆசிரியர்கள் , தமிழ் த்துதற, எஸ்.ஆர்.எம் . அறிவியல் மற் றும் மதோழில் நுட்பக் கல் விநிறுவனம் ,
கோட்டோங் குளத்தூர், 603203, 2020.
Learning 2. தமிழண்ணல் , புதிய பநோக்கில் தமிழ் இலக்கிய வரலோறு, மீனோட்சி புத்தக நிதலயம் , மதுதர, 2017
Resources 3. மு. அருணோெலம் , தமிழ் இலக்கிய வரலோறு, நூற் றோண்டு முதற ( 9ஆம் நூ. முதல் 16 வதர), தி போர்க்கர், மென் தன, 2005
4. தமிழ் இதணயக் கல் விக்கழகம் - http://www.tamilvu.org/
5. மதுதர தமிழ் இலக்கிய மின் மதோகுப்புத் திட்டம் - https://www.projectmadurai.org/

Learning Assessment
Continuous Learning Assessment (50% weightage)
Bloom’s Final Examination (50% weightage)
CLA – 1 (10%) CLA – 2 (10%) CLA – 3 (20%) CLA – 4 (10%)#
Level of Thinking
Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice
Remember
Level 1 30% 30% 30% 30% 30% 30% 30% 30% 30% -
Understand
Apply
Level 2 40% 40% 50% 50% 50% 50% 50% 50% 50% -
Analyze
Evaluate
Level 3 30% 30% 20% 20% 20% 20% 20% 20% 20% -
Create
Total 100 % 100 % 100 % 100 % 100 %
# CLA – 4 can be from any combination of these: Assignments, Seminars, Tech Talks, Mini-Projects, Case-Studies, Self-Study, MOOCs, Certifications, Conf. Paper etc.,
Course Designers
Experts from Industry Expert from Higher Technical Institutions Internal Experts
1. Dr. R..Srinivasan, Associate Professor, Department of Tamil, Presidency College,
1. B.Jaiganesh, Assistant Professor & Head, FSH, SRMIST
Chennai.
2. T.R.Hebzibah Beulah Suganthi, Assistant Professor, FSH, SRMIST
3.S.Saraswathy, Assistant Professor, FSH, SRMIST

36
 Course Course L T P C
ULH20G02J HINDI-II Course Category G Generic Elective Course
Code Name 2 0 2 3

Pre-requisite Co-requisite
Nil Nil Progressive Courses Nil
Courses Courses
Course Offering Department HINDI Data Book / Codes/Standards Nil

Course Learning Rationale (CLR): The purpose of learning this course is to: Learning Program Learning Outcomes (PLO)
CLR-1 : To be able to converse well in the Hindi Language 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
CLR-2 : To read and write and clarity

Link with Related Disciplines

Ability to Utilize Knowledge

CLR-3 : To be willing listeners and translators –where need be

Level of Thinking (Bloom)

Expected Proficiency (%)

Fundamental Knowledge
Expected Attainment (%)

Application of Concepts

Analyze, Interpret Data

CLR-4 : To acquire the values/thought contents of the writers and practice in it in life.

Procedural Knowledge

Problem Solving Skills

Skills in Specialization

Communication Skills
CLR-5 : To find motivation through the various forms of literature and learn to overcome any challenges of life.

Investigative Skills
Skills in Modeling
CLR-6 : To discover the importance of the language in making education as a means of growth in life and not mere literacy.

Analytical Skills
PSO -1
PSO -2
PSO-3
Course Learning Outcomes (CLO): At the end of this course, learners will be able to:
CLO-1 : To acquire knowledge about Medieval and Modern Poetry. 2 75 60 H H H - - - - - - - - - - - -
CLO-2 : To consider the relevance of the present trends in Hindi and their contemporary relevance. 2 80 70 - H - H - - - - - - - - - - -
CLO-3 : To help develop better understanding of the Hindi language by studying the stories with reference to current reality. 2 70 65 H - - H - - - - - - - - - - -
CLO-4 : To understand the usage of the present Advertising trends and its creative angles with the varied skills of Hindi Language. 2 70 70 H - H H H - - - - - H - - - -
CLO-5 : To make translation of good literature and any relevant document from the Hindi Language to English and Vice-versa. 2 80 70 - H - H - - - - - - - - - - -
CLO-6 : To help the learner to tackle Administrative terminologies, help them use Idioms and Phrases in their daily life, with ease. 2 75 70 - - - - - - - - - - - - - - -

Duration (hour) 12 12 12 12 12
SLO-1 Kavye ke guno se awagat karana - Jaysi Kahani ldkiyan VIGYAPAN ANUVAD Takniki Shabdavali
S-1 Ishk hakiki evam moksh bhava se awagat Vidhyarthiyon ko sikhaya jayega anuvad Vaignik tarike se bhashaon ka avishkaar
SLO-2 Nari Shakti ki sarthakata Srijnatamak kshmata jagrit karna
karana kitna upyogi hai karna
Kahani gunda
SLO-1 Surdas – Vatsalya ras se awagat karana VIGYAPAN KYA HAI ARTH ARTH
Prem ki prakashtha se awagat karvana
S-2
Prtantr bharat ki samajik vyavstha se Shabdavali evam chitratamakta se Vidhyarthiyon dwara arth smajkar samaj Vidhyarthi uske arth dwara hi uske mahtav
SLO-2 Bhakti Bhavna se vidhyarthiyon ko jodna
awagat karvana awagat karvana ke liye mahtavpurn karya kar payenge smjhenge
Tulsidas-Manav mulyon ki prabal bhavna
SLO-1 KAHANI KE TATVA VIGYAPAN KI BHASHA PARIBHASHA PARIBHASHA
jagrit karna
S-3
Kahani ke tatva ki mahatta se awagat Bhasha ki abhivyakti ke pryog ko Vibhinn vidwano dwara di gai paribhasha Vibhinn vidwano dwara di gai paribhasha
SLO-2 Dharmik Parvarti se awagat karana
karvana smjhana se us baat ko smjhenge vidhyathi se us baat ko smjhenge vidhyathi
Tiruvaluvaar – naitik mulyon ko jagrit
SLO-1 KAHANI KE AAYAM VIGYAPAN KA PRBHAV MAHATVA SHABDAVALI KI AVSHYAKTA
karna
S-4
Vidhyarthiyon ko kahani ke vidhinn ayam Shravaya-drishya samgri ke prbhav ki Samijik jan-jeevan ke liye anuvad ke
SLO-2 Vidhyarthiyon ko nitivaan bnana Vaignikon ka awiskar kitna mahtavpurn
se awagat karvana upyogita mahtav ko smjhana.
S-5 SLO-1 Desh prem ki bhavna bharna LEKHAK PARICHAY VIGYAPAN AUR BAZAR UDDESHYA BHASHA VAIGYANIK

37
 Vidhyarthi anuvad ke uddeshya ko
Vidhyarthioyon ko vigyapan se bazar me
SLO-2 Krantikari vicharon se Awagat karana Lekhako ke jivan se awagat karvana smajhkar samaj upyogi karya krne me Bhasha vaignikon ki jankari
kaise sthapit kiya ja skata hai batana
apni sarthak bhumika nibhayenge
SLO-1 Badal Raag- Desh prem ki bhavna bhrna KAHANI PATH VIGYAPAN AUR ROZGAR HINDI-ENGLISH KARYALYIN SHABD
S-6 Vidhyarthiyon ko kahani path ke dwara Vidhyarthi savam ka ad-ajency bhi bna Hindi adhikarai aur anuvadak ke pad ke Shabd kaise tayar kiye jate hain
SLO-2 Krantikari vicharo se awagat karana
unka vak kausal majbut karna paye liye tayaar karna vidhyorthiyon ko jankari
Pret ka Byaan -Bhukhmari evam akaal se
SLO-1 KAHANI KA SARANSH VIGYAPAN KI NIYAM ENGLISH-HINDI ANGREZI SE HINDI ANUVAD
awagat karana
S-7 Vigyapan ka ek hi niyam bhasha ka
Samajik samanta banaye rkhne ki Hindi adhikarai aur anuvadak ke pad ke Hindi adhikarai aur anuvadak ke pad ke
SLO-2 Lekhan kshmata ka vikas hona kashav jo vidhyarthiyon me viksit kiya
pravarti jagana liye tayaar karna liye tayaar karna
jayega
Lahro se dark a nauka paar nhi hoti –
SLO-1 KAHANI KA UDDESHYA VIGYAPAN KA MAHTVA ANUVAD KI UPYOGITA HINDI SE ANGREZI ANUVAD
chatro ko sahashi bnana
S-8
Kahani ke uddeshy unke jiwan ke mahtav Vartman me uski prasangikta Vidhyarthiyon ko vibhin karyalayon me Hindi adhikari aur anuvadak ke pad ke liye
SLO-2 Karmaththa purn bhavna ko jagrit karna
ko smjhne me sahayk banna vidhyarthiyon ko smjhana hindi adhikari pad ki jankari prapt tayaar karna.
Javani –rashtr prem ki bhavna jagrit
SLO-1 KAHANI KA VISHELESHAN PRINT VIGYAPAN ANUVADk KI BHUMIKA EK DIN EK SHABD
karna
S-9 Vidhyarthiyon ko anuvadak ki bhumika ka
Vir ras evam virta ki pravati se awagat
SLO-2 Vishleshan kshmata viksit hota Vidhyarthi iski bhasha sikhenge mahtav smajh aayega jiske adhar par vo Vidhyarthiyon ko rozgaar se jodna
karana
kaam karenge
SLO-1 Dhool- saman vyavhar ki pravarti jagana KAHANI PARICHARCHA RADIO, TV.VIGYAPAN SAHITYIK ANUVAD PRYOJANMULAK SHABD KA MAHTAVA
Vibhinn bhashaon ke sahitya ka anuvad
S-10 Vaad-vivad se vidhyarthiyon me apni Vidhyarthiyon ko vaighniko dwara tayaar
SLO-2 Satah se jude rahne ke prerna dena. Vidhyarthiyon ko abhyas karvaya jayega kaise kiya jane ki chunouti ko samjajh
baat ko rkhne ki yogyata banna ki gai bhasha ki samaj
payenge
VIBHINN KSHETRO ME
SLO-1 KAVYA BIBM KAHANI ANDOLAN ANUVAD KE NIYAM PRYOJANMULAK SHABDO KA
Ad agency
S-11 MAHATAV
Vidhyarthiyon ko naye-naye bibm ki Vibhinn kahani andolan se bhi awagat Anuvad ke niyamo ko vidhyarthi smajh
SLO-2 Ad agency aur swarozgaar se jodna Hindi adhikari pad par karyarat
jankari prapt hona karana payenge
VAIGYANIK SHABDAVALI KI
SLO-1 SAMUHIK PARICHARCHA KAHANI KA BADLTA SWAROOP VIGYAPAN KA SWARUP SHABDO KA MAHATAV
AVSHYAKATA
S-12
Vidhyarthiyon ki bolne ki kaushal Smay ke sath unke swarup ke bdlav ka Vidhyarthiyon ko vigyapan lekha ki Shabda anuvad ke mahtva ko vidhyarthi Vidhyarthiyon ko shabdo ki vaignikta se
SLO-2
kshamta ko bdhana bhi vidyarthi me samajh paida hona barikayon ki samajh utpann hona smajhenge jodna

The Prescribe Text Book Compiled and Edited by Department of Hindi

Learning
www.kavitakosh.org
Resources
www.shabdkosh.com

38
Learning Assessment
Continuous Learning Assessment (50% weightage)
Bloom’s Final Examination (50% weightage)
CLA – 1 (10%) CLA – 2 (10%) CLA – 3 (20%) CLA – 4 (10%)#
Level of Thinking
Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice
Remember
Level 1 30% 30% 30% 30% 20% 20% 20% 20% 30% -
Understand
Apply
Level 2 40% 40% 50% 50% 50% 50% 50% 50% 50% -
Analyze
Evaluate
Level 3 30% 30% 20% 20% 30% 30% 30% 30% 20% -
Create
Total 100 % 100 % 100 % 100 % 100 %
# CLA – 4 can be from any combination of these: Assignments, Seminars, Tech Talks, Mini-Projects, Case-Studies, Self-Study, MOOCs, Certifications, Conf. Paper etc.,

Course Designers
Experts from Industry Expert from Higher Technical Institutions Internal Experts
1. Prof.(Dr.) S.Narayan Raju, Head, Department of Hindi,CUTN, Tamilnadu 1. Dr.S Preeti. Associate Professor & Head, SRMIST
2. Dr. Md.S. Islam Assistant Professor, SRMIST
3 Dr. S. Razia Begum, Assistant Professor, SRM IST

39
 Course Course L T P C
ULF20G02J French-II Course Category G Generic Elective Course
Code Name 2 0 2 3

Pre-requisite Co-requisite
Nil Nil Progressive Courses Nil
Courses Courses
Course Offering Department French Data Book / Codes/Standards Nil

Course Learning Rationale (CLR): The purpose of learning this course is to: Learning Program Learning Outcomes (PLO)
CLR-1 : Strengthen the language of the students both in oral and written 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
CLR-2 : Express their sentiments, emotions and opinions, reacting to information, situations
CLR-3 : Make them learn the basic rules of French Grammar.

Link with Related Disciplines

Ability to Utilize Knowledge

CLR-4 : Develop strategies of comprehension of texts of different origin

Level of Thinking (Bloom)

Expected Proficiency (%)

Fundamental Knowledge
Expected Attainment (%)

Application of Concepts

Analyze, Interpret Data

Procedural Knowledge

Problem Solving Skills

Skills in Specialization
Enable the students to overcome the fear of speaking a foreign language and take position as a foreigner speaking

Communication Skills
CLR-5 :
French

Investigative Skills
Skills in Modeling

Analytical Skills
CLR-6 : Extend and expand their savoir-faire through the acquisition of current scenario

PSO -1
PSO -2
PSO-3
Course Learning Outcomes (CLO): At the end of this course, learners will be able to:

CLO-1 : To acquire knowledge about French language 2 75 60 H H H - - - - - - - - - - - -

CLO-2 : To strengthen the knowledge on concept, culture, civilization and translation of French 2 80 70 - H - H - - - - - - M - - - -
CLO-3 : To develop content using the features in French language 2 70 65 H - - H - - - - - - H - - - -
CLO-4 : To interpret the French language into other language 2 70 70 H - H H H - - - - - H - - - -
CLO-5 : To improve the communication, intercultural elements in French language 2 80 70 - H - H - - - - - - H - - - -
To enable the students to overcome the fear of speaking a foreign language and take position as a foreigner speaking
CLO-6 : 2 75 70 H - M- H H - - - - - - - - - -
French

Duration (hour) 12 12 12 12 12
SLO-1 Les loisirs La routine Où faire ses courses ? Découvrez et dégustez Tout le monde s’amuse
S-1
SLO-2 Les activités Les exemples Les courses Dégustez Le monde
SLO-1 Les activités quotidiennes Les adjectifs interrogatifs Les aliments Les articles partitifs Les sorties
S-2
SLO-2 Les quotidiennes Les trois formes Les exemples Du, De la, De l’, Des Les exemples
SLO-1 Les matières Les nombres ordinaux Les quantités Le pronom en (la quantité) Situer dans le temps
S-3
SLO-2 Les exemples Les nombres Les exemples Le bon quantité Les activités
SLO-1 Le temps L’heure Les commerces Très ? Les vêtements
S-4
SLO-2 L’heure Quelle heure est-il ? Les activités Beaucoup ? Les accessoires
SLO-1 Les fréquences Le pronom personnel COD Les commerçants La phrase négative (2) Les ados au quotidien
S-5
SLO-2 Les activités Les exemples Les exemples Les négations La vie quotidienne
SLO-1 Les sons [u] Les pronominaux Demander le prix C’est /Il est Les adjectifs démonstratifs
S-6
SLO-2 Les sons [y] Se promener, se coucher etc…, Dire le prix Les activités Ce, Cet, Cette, Ces
SLO-1 Les loisirs Les verbes du premier groupe Les services L’impératif La formation du féminin
S-7
SLO-2 Les exemples Parler, Demander, Poser Les exemples Les exemples Les exemples
S-8 SLO-1 La routine groupe en –e_er,é_er,-eler,-eter Les moyens de paiement Les verbes devoir, pouvoir Le pronom indéfini on

40
 SLO-2 Les activités Appeler, Jeter etc.., La carte de crédits Les verbes savoir, vouloir Les activités
SLO-1 Les Mots Le verbe prendre les sons [ã] Il faut Le futur proche
S-9
SLO-2 Les expressions Les exemples Les sons [an] Le verbe impersonnel S+Aller+Infinitif du verbe
Au restaurant : Commander et
SLO-1 Exprimer ses gouts Parler de ses gouts Découvrez ! Le passe composé
S-10 commenter
SLO-2 Les exemples Des gouter Dégustez ! Les restaurant Les exemples
SLO-1 Exprimer ses préférences Parler de ses préférences Au restaurant : commander Inviter à une invitation Les verbes voir et sortir
S-11
SLO-2 Les activités Les exemples Au restaurant : commenter Répondre à une invitation Décrire une tenue
SLO-1 Décrire sa journée Décrire sa journée Inviter à une invitation Les Mots écrire un message amical
S-12
SLO-2 Les exemples Les activités Répondre à une invitation Les expressions Lire un message

Theory:
Learning
1. ‘‘Génération-AI’’ Méthode de français, Marie-Noëlle COCTON, P.DAUDA, L.GIACHINO, C.BARACCO, Les éditions Didier, Paris, 2018.
Resources
2. Cahier d’activités avec deux discs compacts.

Learning Assesment
Continuous Learning Assessment (50% weightage)
Bloom’s Final Examination (50% weightage)
CLA – 1 (10%) CLA – 2 (10%) CLA – 3 (20%) CLA – 4 (10%)#
Level of Thinking
Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice
Remember
Level 1 30% 30% 30% 30% 20% 20% 20% 20% 30% -
Understand
Apply
Level 2 40% 40% 50% 50% 50% 50% 50% 50% 50% -
Analyze
Evaluate
Level 3 30% 30% 20% 20% 30% 30% 30% 30% 20% -
Create
Total 100 % 100 % 100 % 100 % 100 %
# CLA – 4 can be from any combination of these: Assignments, Seminars, Tech Talks, Mini-Projects, Case-Studies, Self-Study, MOOCs, Certifications, Conf. Paper etc.,

Course Designers
Experts from Industry Expert from Higher Technical Institutions Internal Experts
1. Dr. C.Thirumurugan Associate Professor, Department of French, Pondicherry University 1. Kumaravel K. Assistant Professor & Head, SRMIST
2. Ponrajadurai M Assistant Professor, SRMIST

41
 Course Course L T P C
Course Code UCM20201J CORPORATE ACCOUNTING C Professional Core Course
Name Category 4 0 3 6

Pre-requisite
Nil Co-requisite Courses Nil Progressive Courses Nil
Courses
Course Offering Department Commerce Data Book / Codes / Standards Account Sheets

Course Learning Rationale

The purpose of learning this course is to: Learning Program Learning Outcomes (PLO)
(CLR):
CLR-1 : To learn the concepts related to accounting standards 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
CLR-2 : To study about the company final accounts

Link with Related Disciplines

Ability to Utilize Knowledge

Analyze and Interpretation

CLR-3 : To understand about holding company

Level of Thinking (Bloom)

Expected Proficiency (%)

Fundamental Knowledge
Expected Attainment (%)

Appliction of Technology
Application of Concepts
CLR-4 : To study the steps involved in amalgamation, absorption, external reconstruction

Procedural Knowledge

Problem Solving Skills

Skills in Specialization

Professional Behavior
Communication Skills
CLR-5 : To understand the accounts prepared by banking and insurance companies

Life Long Learning

Investigative Skills
Skills in Modeling

Analytical Skills
Course Learning Outcomes
At the end of this course, learners will be able to:

Skills
(CLO):
CLO-1 : Know about the Indian accounting standards 3 80 70 H H H H H H H H H H H H H H H
CLO-2 : Learn about how to prepare company final accounts 3 85 75 H H H H H H H H H H H H H H H
CLO-3 : Learnt about how to prepare consolidated balance sheet of holding companies 3 75 70 H H H H H H H H H H H H H H H
CLO-4 : Ascertain the rules and regulations during the time of amalgamation, absorption, external reconstruction 3 85 80 H H H H H H H H H H H H H H H
CLO-5 : Apply the various tools banking and insurance company’s final accounts 3 85 75 H H H H H H H H H H H H H H H

Duration
21 21 21 21 21
(Hour)
Meaning of Internal Reconstruction,
Consolidated Accounts of Holding Final Accounts of banking companies –
S-1 SLO-1 Indian Accounting Standards Introduction to Final Accounts Amalgamation, Absorption, External
Companies - Introduction Introduction
Reconstruction
Objectives of Indian Accounting Preparation of Statements of Profit and Loss Advantages and Disadvantages of Holding
S-2 SLO-1 Internal Reconstruction Main aspects of Banking regulation act
Standards Account Companies
Preparation of Forms of Statements of Profit and
S-3 SLO-1 History of Accounting Standards Cost of Control / Goodwill / Capital Reserve Procedure for reducing share capital Rebate on bill discounted
Loss Account (Part-II)
Preparation of Content of Statements of Profit and
S-4 SLO-1 AS 1 to AS 10 Minority Interest Deficit/surplus in capital reduction Format of Profit and loss account
Loss Account
Problems related to Profit and Loss
S-5 SLO-1 AS 11 to AS 20 Preparation of Advance Tax for Final Accounts Capital Profit / Revenue Profit Reconstruction account
account of banking companies
Problems related to Profit and Loss
S-6 SLO-1 AS 21 to AS 32 Tax Deducted at Source Inter Company Transactions Arrears of preference dividend
account of banking companies
Social Responsibility Accounting Format of Balance sheet of Banking
S-7 SLO-1 Preparation of Balance Sheet Unrealized Profit on Stock Surrender of shares
– Concepts & Features companies
Need/Benefits of Social Problems related to Balance sheet of
S-8 SLO-1 Preparation of Balance Sheet Treatment of dividend, bonus shares Journal entries for capital reduction
Responsibility Accounting banking companies

42
 Objectives of Social Treatment of preference shares and Problems related to consolidation of shares Problems related to Balance sheet of
S-9 SLO-1 Part-I Form of the Preparation of Balance Sheet
Responsibility Accounting debentures of subsidiary company sub division banking companies
Problems related to preparation of
Provision of Companies Act 2013 Content of Problems related to scheme of capital Problems related to both profit and loss
S-10 SLO-1 Social Accounting measures consolidated balance sheet - Date of
Balance Sheet reduction account and balance sheet
purchase is unknown
Problems related to preparation of
Social Responsibility Accounting Content of Balance Sheet Equity and Liabilities, Problems related to both profit and loss
S-11 SLO-1 consolidated balance sheet - Date of Preparation of capital reduction accounts
in India Shareholder’s Fund, Share Capital account and balance sheet
purchase in unknown
Problems related to preparation of
Human Resource Accounting – Final accounts of Insurance Company -
S-12 SLO-1 Note to Accounts on Share Capital consolidated balance sheet - Date of Problems related to internal reconstruction
Introduction & Objectives Types of Insurance
purchase at the beginning of the year
Problems related to preparation of
Need for Human Resource Amalgamation in the nature of purchase -
S-13 SLO-1 Note to Accounts on Reserve and Surplus consolidated balance sheet - Date of Accounts of Life Insurance Companies
Accounting nature of merger
purchase at the beginning of the year
Problems related to preparation of
Methods of valuation of Human Note to Accounts on Money Received against
S-14 SLO-1 consolidated balance sheet - Date of Purchase consideration - Methods Computation of life assurance fund
Resource Share Warrant
purchase at the beginning of the year
Problems related to preparation of
Benefits of Human Resource
S-15 SLO-1 Non-Current Liabilities, Current Liabilities consolidated balance sheet - Date of Journal entries in the selling company Computation of net premium and claims
Accounting
purchase at the beginning of the year
Problems related to preparation of
Limitations of Human Resource Assets, Non-Current Assets, Fixed Assets, Non- Preparation of Revenue account in life
S-16 SLO-1 consolidated balance sheet - Date of Journal entries in the purchasing company
Accounting Current Investment insurance company
purchase at the end of the year
Problems related to preparation of Preparation of Revenue account and
Assets, Non-Current Assets, Fixed Assets, Non- Problems related to Amalgamation -
S-17 SLO-1 Inflation Accounting - Introduction consolidated balance sheet - Date of Balance sheet in life insurance
Current Investment, Deferred Tax Assets Absorption
purchase at the end of the year company
Problems related to preparation of Preparation of Revenue account and
Methods of Accounting for price Problems related to Amalgamation -
S-18 SLO-1 Accounting Treatment of Certain Items consolidated balance sheet - Date of Balance sheet in General (Fire)
level changes Absorption
purchase at in between the year insurance company
Accounting Entries Related to Dividend, Problems related to preparation of Preparation of Revenue account and
Current Purchasing Power Problems related to Amalgamation -
S-19 SLO-1 Preliminary Expenses and Managerial consolidated balance sheet - Date of Balance sheet in General (Fire)
Method - related Problems Absorption
Remuneration purchase at in between the year insurance company
Problems related to preparation of Preparation of Revenue account and
Current Purchasing Power
S-20 SLO-1 Profit and Loss Account consolidated balance sheet - Date of Problems related to External Reconstruction Balance sheet in General (Marine)
Method - related Problems
purchase at in between the year insurance company
Problems related to preparation of Preparation of Revenue account and
Current Cost Accounting Method -
S-21 SLO-1 Profit and Loss Account consolidated balance sheet - Date of Problems related to External Reconstruction Balance sheet in General (Marine)
related problems
purchase at in between the year insurance company

1) T.S. Reddy and Murthy, Corporate Accounting, Margham Publications, Chennai

Learning
2) S.P. Jain and K.L Narang, Advanced Corporate Accounting, Kalyani Publishers, New Delhi
Resources
3) M.C. Shukla, T.S. Grewal and S.C. Gupta, Corporate Accounting, Sultan Chand and Sons, New Delhi

43
Learning Assessment
Continuous Learning Assessment (50% weightage)
Bloom’s Level Final Examination (50% weightage)
CLA – 1 (10%) CLA – 2 (10%) CLA – 3 (20%) CLA – 4 (10%) #
of Thinking
Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice
Remember
Level 1 20% 20% 20% 20% 15% 15% 15% 15% 15% 15%
Understand
Apply
Level 2 20% 20% 20% 20% 20% 20% 20% 20% 20% 20%
Analyze
Evaluate
Level 3 10% 10% 10% 10% 15% 15% 15% 15% 15% 15%
Create
Total 100 % 100 % 100 % 100 % -
# CLA – 4 can be from any combination of these: Assignments, Seminars, Short Talks, Mini-Projects, Case-Studies, Self-Study, MOOCs, Certifications, Conf. Paper etc.,

Course Designers
Experts from Industry Experts from Higher Technical Institutions Internal Experts
1. Dr. B. Vijayakumar, Assistant Professor P.G. Department of Commerce,
CA. V. Jayaprakash, V. Jayaprakash & Associates Dr. E.Nixon Amirtharaj.
D.G. Vaishnav College vijayakumar_sakthi@yahoo.co.in
Mr. Ravishankar K, Founder & Faculty - CIMA, ACCA & CMA, SSB Global 2. Dr.V.Muthukumar, Assistant Professor, Department of Commerce, Madras
Dr. P. Sivasakkaravarthi
Academy Christian College

44
 Course Course L T P C
Course Code UCM20202J BANKING THEORY LAW AND PRACTICE C Professional Core Course
Name Category 2 0 2 3

Pre-requisite
Nil Co-requisite Courses Nil Progressive Courses Nil
Courses
Course Offering Department Commerce Data Book / Codes / Standards Nil

Course Learning Rationale (CLR): The purpose of learning this course is to: Learning Program Learning Outcomes (PLO)
CLR-1 : To apprehend the basic concepts of banking aspects 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
CLR-2 : To analyze banker-customer relationship

Analyze and Interpretation Skills

CLR-3 : To comprehend various negotiable instruments and guidelines prescribed by commercial banks

Link with Related Disciplines

CLR-4 : To study various types of banker and their functions in detail

Ability to Utilize Knowledge

Level of Thinking (Bloom)
CLR-5 : To diagnose various forms of loans

Expected Proficiency (%)

Fundamental Knowledge
Expected Attainment (%)

Appliction of Technology
Application of Concepts

Procedural Knowledge

Problem Solving Skills

Skills in Specialization

Professional Behavior
Communication Skills

Life Long Learning

Investigative Skills
Skills in Modeling

Analytical Skills
Course Learning Outcomes (CLO): At the end of this course, learners will be able to:

CLO-1 : Apply the various tools of banking concepts 3 80 70 L H L H L L M H L L M H L H H

CLO-2 : Learning banking relationship 3 85 75 M H L M L M M H M L M H L H H
CLO-3 : Discern the negotiable instruments practiced by the banks in day-to-day activity 3 75 70 M H M H L H M H M L M H L H H
CLO-4 : Identify the types of banker 3 85 80 M H M H L H M H M L M H L H H
CLO-5 : Determine ways of getting loans 3 85 75 H H M H L H M H M L M H L H H

Duration
12 12 12 12 12
(hour)
Introduction to Banking Concepts in
S-1 SLO-1 Banker and Customer Negotiable Instruments Act Meaning Paying Banker Loans and Advances
Recent Trends
Meaning and Definition of Banks and its
S-2 SLO-1 Banker and Customer Relationship Features of negotiable instruments Duties of Paying Banker Principles of Good Lending
significance
S-3 SLO-1 Classification of banks and its chart Special Features Cheques Meaning Material Alteration Credit worthiness of borrowers
S-4 SLO-1 Modern functions of commercial banks Types of Accounts Functions of Cheques Refusal of Payments Securing Advances
Central Banking – Definition and its
S-5 SLO-1 Opening and Closing of Accounts Types of Cheques Protection for Paying Banker Lien
Functions
Progress of Commercial Banking from its
S-6 SLO-1 Types of Forms Meaning of Crossing Collecting Banker Pledge
inceptions
Differentiating Central Banking vs.
S-7 SLO-1 Cheques Crossing of Cheques Capacity of Collecting Banker Mortgage
Commercial Banking
S-8 SLO-1 Organizational Structure of RBI Passbooks Holder in Due Course Duties of Collecting Banker Hypothecation
S-9 SLO-1 Functions of RBI Mistakes in Passbooks Payment in Due Course Protection for Collecting Banker Documents of title to goods

45
 Credit control of RBI and its monetary
S-10 SLO-1 Demand Draft Endorsements Dishonor of Cheque LIC, FDR
measures
S-11 SLO-1 Online Banking - Meaning Special Types of Accountholders Features of Endorsements Impact of cheque dishonor Government Securities
S-12 SLO-1 Benefits and Limitations of Online Banking Special Types of Accountholders Types of Endorsements Problem of cheque dishonor Gold Loans

1. Banking Law and Practice -- S N Maheshwari and S K Maheshwari 4. Banking Theory Law and Practice – K.P.M. Sundaram & P.N. Varshney
Learning 2. Principles and practices of Banking—Indian Institute of Banking and Finance—Macmillan 5. Banking Theory Law and Practice – S. Gurusamy, Vijay Nicole Publications
Resources Publishers India Private Limited 6. https://rbi.org.in/scripts/bs/nbfclist.aspx
3. E. Gordon & K. Nataraj – Banking Theory Law & Practice – Himalaya Publishing

Learning Assessment
Continuous Learning Assessment (50% weightage)
Bloom’s Level of Final Examination (50% weightage)
CT – 1 (10%) CT – 2 (10%) CLA-3 - (20%) CLA-4 - (10%)
Thinking
Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice
Remember
Level 1 15% 15% 15% 15% 20% 20% 20% 20% 30% -
Understand
Apply
Level 2 15% 15% 15% 15% 20% 20% 20% 20% 30% -
Analyze
Evaluate
Level 3 20% 20% 20% 20% 15% 15% 15% 15% 40% -
Create
Total 100 % 100 % 100 % 100 % -
# CLA – 4 can be from any combination of these: Assignments, Seminars, Short Talks, Mini-Projects, Case-Studies, Self-Study, MOOCs, Certifications, Conf. Paper etc.,

Course Designers
Experts from Industry Experts from Higher Technical Institutions Internal Experts
1. Dr. B. Vijayakumar, Assistant Professor P.G. Department of Commerce,
Mr. Syed Mubasheer Ali, DFMA Consultant, D-ESPAT D.G. Vaishnav College Mr. Sugumaran. D
vijayakumar_sakthi@yahoo.co.in
Mrs.V.Saranya, Managing Director, i3corp (P) Ltd. Event Management 2. Dr.A.V.S.Raamkumar, Assistant Professor, RMK Vivekananda College,
Ms. D. Bhuvaneshwari
Company Mylapore, Chennai

46
 Course Course L T P C
UCM20203J Course Name INTERNATIONAL BUSINESS C Professional Core Course
Code Category 2 0 2 3

Pre-requisite
Nil Co-requisite Courses Nil Progressive Courses Nil
Courses
Course Offering Department Economics Data Book / Codes / Standards Nil

Course Learning Rationale

The purpose of learning this course is to: Learning Program Learning Outcomes (PLO)
(CLR):
CLR-1 : To understand the basic concepts of international trade and economics 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
CLR-2 : To study the international business environment

Link with Related Disciplines

Ability to Utilize Knowledge

Analyze and Interpretation

CLR-3 : To study various types of tariffs

Level of Thinking (Bloom)

Expected Proficiency (%)

Fundamental Knowledge
Expected Attainment (%)

Appliction of Technology
Application of Concepts
CLR-4 : To learn the concepts related to balance of payments

Procedural Knowledge

Problem Solving Skills

Skills in Specialization

Professional Behavior
Communication Skills
CLR-5 : To understand various financial institutions

Life Long Learning

Investigative Skills
Skills in Modeling

Analytical Skills
Course Learning Outcomes (CLO): At the end of this course, learners will be able to:

Skills
CLO-1 : Apply the various tools of international economics in real life situations 3 80 70 L H L H L L M H L L M H L H H
CLO-2 : Ascertain the international economic conditions 3 85 75 M H L M L M M H M L M H L H H
CLO-3 : Find out the ideal pricing methods 3 75 70 M H M H L H M H M L M H L H H
CLO-4 : Know the international balance of payment 3 85 80 M H M H L H M H M L M H L H H
CLO-5 : Make a decision on the business startup 3 85 75 H H M H L H M H M L M H L H H

Duration (hour) 12 12 12 12 12
S-1 SLO-1 Introduction to basic concepts Introduction to basic concepts Tariffs and quotas Meaning and Components International Monetary Fund
S-2 SLO-1 Difference between inter and intra Factors determining the gains from trade meanings and types Balance of Trade and balance of Payments Functions and role of IMF
International Bank for Reconstruction for
S-3 SLO-1 regional trade and international trade terms of Trade Advantages of tariffs Current account and Capital account
Rural Development
characteristics features of international
S-4 SLO-1 Internal terms of Trade Limitations of tariffs Types of balance of payments Functions and role of IBRD
trade
Causes for disequilibrium in the balance of United Nations Conference on Trade and
S-5 SLO-1 classical theory of international trade International terms of Trade Effects of Tariffs
Payments Development
measures to correct disequilibrium in Balance
S-6 SLO-1 Adam Smith and Ricardo Factors affecting terms of trade Advantages of Quota Functions and role of UNCTAD
of Payments
South Asian Association for Regional Co-
S-7 SLO-1 Limitations of Adam smith and Ricardo Free Trade Effects of Quotas Foreign Exchange rate
Operation
Absolute and Comparative cost
S-8 SLO-1 Advantages of Free Trade Exchange control Merits of Flexible exchange rate Functions and role of SAARC
doctrines
Limitations Absolute and Comparative Demerits of Flexible exchange rate
S-9 SLO-1 Dis advantages of Free Trade Objectives of Exchange control Special Drawing Rights
cost doctrines
Merits of Fixed exchange rate Merits and Demerits of Special Drawing
S-10 SLO-1 Modern theory of International trade Protection of trade Methods of Exchange control
Rights

47
S-11 SLO-1 Heckscher and Ohlin - H.O theorem For and against Protection of trade Merits of Exchange control Demerits of fixed exchange rate Globalization
S-12 SLO-1 Limitations of H-O theorem Applications to developing countries Demerits of Exchange control Applications to developing countries Merits and Demerits of Globalization

1. M.L. Jhingan, International Economics, ,13th edition , Virinda Publications (P) Ltd, 2017. 4. K.P.M Sundhram, International Economics, Fifth Edition, Sultan Chand & Sons, 2016.
Learning 2. Rana & Verma, International Economics – I 1st edition Vishal Publishing Co 2015 5. https://nscpolteksby.ac.id/ebook/book/economics
Resources 3. Francis Cherunnilam, International Economics, 7th edition, Tata McGraw - Hill Publishing 6. https://nscpolteksby.ac.id/ebook/book/accounting
Company Ltd, 2017.

Learning Assessment
Continuous Learning Assessment (50% weightage)
Bloom’s Level of Final Examination (50% weightage)
CLA – 1 (10%) CLA – 2 (15%) CLA – 3 (15%) CLA – 4 (10%)#
Thinking
Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice
Remember
Level 1 20% 20% 15% 15% 15% 15% 15% 15% 30%
Understand
Apply
Level 2 20% 20% 20% 20% 20% 20% 20% 20% 40%
Analyze
Evaluate
Level 3 10% 10% 15% 15% 15% 15% 15% 15% 30%
Create
Total 100 % 100 % 100 % 100 % -
# CLA – 4 can be from any combination of these: Assignments, Seminars, Short Talks, Mini-Projects, Case-Studies, Self-Study, MOOCs, Certifications, Conf. Paper etc.,

Course Designers
Experts from Industry Experts from Higher Technical Institutions Internal Experts
1. Mr.R.V.Udaya Kumar ,Executive - Finance, Bank of Baroda 1. Dr.M.Ravichandran Director,IDE, University of Madras, Chennai 1. Dr. S. SAGATHEVAN, SRMIST
2. Dr.A.V.S.Raamkumar ,Assistant Professor, RMK Vivekananda College,
2. Mr. Rishi Khemka, Chief Enjoyment Officer, Mind Box 2. Dr.S.BABU, SRMIST
Mylapore, Chennai

48
 Course L T P C
Course Code UCM20G03T Course Name ELEMENTS OF INSURANCE G Generic Elective Course
Category 3 0 0 3

Pre-requisite
Nil Co-requisite Courses Nil Progressive Courses Nil
Courses
Course Offering Department Commerce Data Book / Codes / Standards Nil

Course Learning Rationale

The purpose of learning this course is to: Learning Program Learning Outcomes (PLO)
(CLR):
CLR-1 : To understand the basic concepts of elements of insurance 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
CLR-2 : To study the life insurance

Link with Related Disciplines

Ability to Utilize Knowledge

Analyze and Interpretation

CLR-3 : To study on marine policies

Level of Thinking (Bloom)

Expected Proficiency (%)

Fundamental Knowledge
Expected Attainment (%)

Appliction of Technology
Application of Concepts
CLR-4 : To understand fire insurance

Procedural Knowledge

Problem Solving Skills

Skills in Specialization

Professional Behavior
Communication Skills
CLR-5 : To learn the Recent developments in the insurance industry in India

Life Long Learning

Investigative Skills
Skills in Modeling

Analytical Skills
Course Learning Outcomes

Skills
At the end of this course, learners will be able to:
(CLO):
CLO-1 : Fundamental Principles of Insurance 2 70 60 L H L H L L M L L L M M M H H
CLO-2 : Understand life insurance 2 75 75 M M L M L M M L M L M L M H H
CLO-3 : Have knowledge on marine insurance 2 70 70 M H M H L H M M M L M L L H H
CLO-4 : Understand fire insurance 2 75 70 M M M H L H M L M L M L L H H
CLO-5 : Recent Developments in the Insurance Industry in India 2 80 65 H H M H L H M M M L M M L H H

Duration (Hour) 9 9 9 9 9
S-1 SLO-1 Insurance - Introduction Life Insurance Marine Insurance Fire insurance General Insurance
S-2 SLO-1 Importance of insurance Objects of life insurance Elements in marine insurance Principles of law as applied to fire insurance Motor Insurance
S-3 SLO-1 Need of Insurance Principles of insurance Functions of marine insurance Subject matter of fire insurance Mediclaim
S-4 SLO-1 Features of Insurance Different plans of life insurance Clauses in marine insurance Surveys and inspection Average Mobile Phone Insurance
S-5 SLO-1 Classification of contracts of insurance Premium for life insurance Warranties Payment of claim Burglary Insurance
S-6 SLO-1 Fundamental Principles of Insurance Risk elements Kinds of marine losses Premium for fire insurance Employer Liability Insurance
S-7 SLO-1 Principles of Insurance Policy conditions Premium for marine insurance Re-insurance Insurance Schemes by Government
S-8 SLO-1 Principles of Insurance (continuation) Annuities Re-insurance Double insurance Insurance Schemes by Government
S-9 SLO-1 Insurance Regulatory & Development Authority Life vs. General Insurance Double insurance Renewals Insurance Schemes by Government

1. Julia ulia Hoyoakel & Bill Weiper, Insurance, All India Publishers and distributors, 2002
4. Vaughan, E. J. & T. M. Vaughan (2012). Essentials of Risk Management and Insurance, Wiley Inc.
Learning 2. Anand Ganguly, Insurance Management, Pustak Mahal Publishers, 2004
5. https:// http://marghampublications.com/index.php/text-books/maths/elements-of-insurance-a-murthy
Resources 3. Murthy K.S.N and Sharma K.V.S 2013 Modern Law of Insurance in India, Lexis Publishers,
6. https:// /elements-insurance-guide-principles-practice-accident-fire-marine-life-insurance/p/itmdgsyy7hhhcyey
New Delhi

49
Learning Assessment
Continuous Learning Assessment (50% weightage)
Bloom’s Final Examination (50% weightage)
CLA – 1 (10%) CLA – 2 (15%) CLA – 3 (15%) CLA – 4 (10%)#
Level of Thinking
Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice
Remember
Level 1 40% - 30% - 30% - 30% - 30% -
Understand
Apply
Level 2 40% - 40% - 40% - 40% - 40% -
Analyze
Evaluate
Level 3 20% - 30% - 30% - 30% - 30% -
Create
Total 100 % 100 % 100 % 100 % -
# CLA – 4 can be from any combination of these: Assignments, Seminars, Short Talks, Mini-Projects, Case-Studies, Self-Study, MOOCs, Certifications, Conf. Paper etc.,

Course Designers
Experts from Industry Experts from Higher Technical Institutions Internal Experts
Mr. Michael Wagner, Associate Vice President - Institutional Relations, Miles 1. Dr. E. Viswanathan, Head, Department of Commerce, D.B. Jain College
Dr. Dhamodharan. G
Education viswanathanek@gmail.com
2. Dr. V.Rengarajan,Professor ,Sri Sankara Arts & Science College,
Prof. Dr. K. N. Ramasamy,Managing Director, RR Academy (P) Ltd., Dr. Thilagaraj A
Kancheepuram

50
 L T P C
Course Code UCM20G04T Course Name TECHNOLOGY IN BANKING Course Category G Generic Elective Course
3 0 0 3

Pre-requisite
Nil Co-requisite Courses Nil Progressive Courses Nil
Courses
Course Offering Department Commerce Data Book / Codes / Standards Nil

Course Learning Rationale (CLR): The purpose of learning this course is to: Learning Program Learning Outcomes (PLO)
CLR-1 : To understand basics of Banking and IT 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
CLR-2 : To understand technologies in banking
CLR-3 : To understand of banking channels and payments gateways

Link with Related Disciplines

Ability to Utilize Knowledge

Analyze and Interpretation

CLR-4 : To understand about new age payment

Level of Thinking (Bloom)

Expected Proficiency (%)

Fundamental Knowledge
Expected Attainment (%)

Appliction of Technology
Application of Concepts
CLR-5 : To follow precautions in online banking

Procedural Knowledge

Problem Solving Skills

Skills in Specialization

Professional Behavior
Communication Skills

Life Long Learning

Investigative Skills
Skills in Modeling

Analytical Skills
Course Learning Outcomes
At the end of this course, learners will be able to:

Skills
(CLO):
CLO-1 : Aware about CBS components and other banking software 3 90 85 H H M L M L L M M L L M H M H
CLO-2 : Make use of various payment methods carefully 3 95 90 H H M H M M L L L M L M H M H
CLO-3 : Understand the transition in banking activities 3 75 70 H H H H H M L M L L L M H M H
CLO-4 : Aware of various modes of settlement 3 85 80 H H M M M M L L L L M M H H H
CLO-5 : Not be careless while making online payment 3 85 80 H H M H M L L M M M L M H M H

Duration (Hour) 9 9 9 9 9
S-1 SLO-1 Introduction of Bank Management Approaches to banking computerization Impact of technology in banking Bank payment systems Contemporary Issues in Banking Techniques
S-2 SLO-1 Evolution of Bank Management ATM Employee Training Inter-Bank Payment Crypto Currencies
S-3 SLO-1 Analysis of Rangarajan Committee Reports Cards – Debit & Credit Customer Services Electronic Fund Transfer – Introduction Online Frauds
S-4 SLO-1 Technological Impact in Banking Operations Internet Banking Customer Relationship Electronic Clearing System RBI Guidelines
S-5 SLO-1 Total Branch Computerization Mobile Banking & Apps Management Control NEFT, RTGS, IMPS Cyber Security Systems
S-6 SLO-1 Challenges faced in computerization e-Statements Document Handling e-Cheques Confidentiality of information
S-7 SLO-1 Meaning of Centralized Banking e-PIN Generation Document Storing Deposits in ATM Security of Data
S-8 SLO-1 Importance of Centralized Banking Payment Gateways Document Security SWIFT Mistakes made by people
S-9 SLO-1 Implementation of Centralized Banking UPI, BHIM, Paytm, Phone pay, Google Pay Document Retrieval Forex Management Redressal Mechanism

1. Electronic Banking and Information Technology – IIB

6. Kaptan SS & Choubey NS., E-Indian Banking in Electronic Era, Sarup & Sons, New Delhi.
2. Naidu C.A.S, Information Technology in Indian Commercial Banks NIBM Pune
Learning 7. Vasudeva, E–Banking, Common Wealth Publishers, New Delhi
3. Revell J.R.S., Technology and Banks NIBM Pune
Resources 8. Turban Rainer Potter, Information Technology, John Wiley & Sons Inc.
4. Sanden & Donald H Computers Today, McGraw Hill
9. Banking Technology – Indian Institute of Bankers Publication,2010.
5. Tanenbaum & Andrew S., Computer Networks, Prentice Hall Publication

51
Learning Assessment
Continuous Learning Assessment (50% weightage) Final Examination (50%
Bloom’s Level of Thinking CLA – 1 (10%) CLA – 2 (10%) CLA-3 (20%) CLA-4 (10%) * weightage)
Theory Theory Theory Theory Theory
Remember
Level 1 40% 40% 40% 30% 30%
Understand
Apply
Level 2 40% 40% 40% 40% 40%
Analyze
Evaluate
Level 3 20% 20% 20% 30% 30%
Create
Total 100% 100% 100% 100% -
* Assignments includes Seminars, Market Surveys, Case Study

Course Designers
Experts from Industry Experts from Higher Technical Institutions Internal Experts
1. Dr. E. Viswanathan, Head, Department of Commerce, D.B. Jain College
Mr. Varun Jain, Managing Director & CEO, Miles Education Ms. Subashree. S
viswanathanek@gmail.com
2. Dr.V.Muthu Kumar, Assistant Professor, Department of Commerce, Madras
Capt. T. S. Ramanujam, Chief Executive Officer Logistics Skill Council Mrs. E. Maria Jency
Christian College

52
 Course Course Course L T P C
UCM20S03T COMPANY LAW S Skill Enhancement Course
Code Name Category 2 0 0 2

Pre-requisite
Nil Co-requisite Courses Nil Progressive Courses Nil
Courses
Course Offering Department Commerce Data Book / Codes / Standards Nil

Course Learning Rationale

The purpose of learning this course is to: Learning Program Learning Outcomes (PLO)
(CLR):
CLR-1 : To understand the fundamental concepts of company law 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
CLR-2 : To know the fundamental concepts of memorandum of association
CLR-3 : To familiarize about share capital, prospectus and meeting

Link with Related Disciplines

Ability to Utilize Knowledge

Analyze and Interpretation

CLR-4 : To investigate about directors

Level of Thinking (Bloom)

Expected Proficiency (%)

Fundamental Knowledge
Expected Attainment (%)

Appliction of Technology
Application of Concepts
CLR-5 : To explore the various types of meeting and winding-up

Procedural Knowledge

Problem Solving Skills

Skills in Specialization

Professional Behavior
Communication Skills

Life Long Learning

Investigative Skills
Skills in Modeling

Analytical Skills
Course Learning Outcomes
At the end of this course, learners will be able to:

Skills
(CLO):
CLO-1 : Know fundamental concepts of company law 3 95 90 H M L M L M L L L L M H L M M
CLO-2 : Theoretical and fundamental concepts of memorandum of association 3 95 95 H M H M L H L M L L M H L H H
CLO-3 : Knowledge about share capital, prospectus and meeting 3 90 90 H M M H L L L L L L M H L M M
CLO-4 : Assess company directors 3 85 80 H M M H L L L L L L M H L M M
CLO-5 : Meetings and Dissolution of company 3 80 75 H H M M L H L M L H M H M H H

Duration
6 6 6 6 6
(hour)
S-1 SLO-1 Definition & Characteristics of company Memorandum of association Prospectus Director – Meaning Meeting Meaning
S-2 SLO-1 Advantages of company Alterations of association Contents of Prospectus Position of Director Requisites of Meeting
S-3 SLO-1 Disadvantages of company Articles of association Share capital Appointment of Director Kinds of Meeting
S-4 SLO-1 Formation of company. Provisions-Contents-Limitations Equity Shares Removal of Director Meaning of Winding Up
S-5 SLO-1 Incorporation of company Doctrine of constructive notice Preference Shares Rights & Duties of Director Types of Winding Up
S-6 SLO-1 Types of company Doctrine of ultra vires Classes of Shares Rights & Duties of Director Role of Liquidator

1. Avtar Singh (2008), Company Law, Mohan law House, New Delhi.
2. Bangia R.K, (2007), Company Law, Mohan Law House, New Delhi.
Learning Resources 3. Saravanavel (2004), Company Law, Himalaya Publication, New Delhi.
4. Gonga.PPS, (2010) Company Law, S. Chand, New Delhi.
5. Kapoor, N.D. (2012) Company law Sultan Chand, New Delhi

53
Learning Assessment
Continuous Learning Assessment (50% weightage) Final Examination (50%
Bloom’s Level of Thinking CLA – 1 (10%) CLA – 2 (10%) CLA-3 (20%) CLA (10%) * weightage)
Theory Theory Theory Theory Theory
Remember
Level 1 40% 40% 40% 30% 30%
Understand
Apply
Level 2 30% 30% 30% 40% 40%
Analyze
Evaluate
Level 3 30% 30% 30% 30% 30%
Create
Total 100% 100% 100% 100% -
* Assignments includes Seminars, Market Surveys, Case Study
* CLA – 4 can be from any combination of these: Assignments, Seminars, Short Talks, Mini-Projects, Case-Studies, Self-Study, MOOCs, Certifications, Conf. Paper etc.,

Course Designers
Experts from Industry Experts from Higher Technical Institutions Internal Experts
Prof. Dr. K. N. Ramasamy, Managing Director, RR Academy (P) Ltd. 1. Dr. P. Murugan, HoD, R.K. Govt Arts College Dr. G. Venkatesh
Mr. Ravishankar K Founder & Faculty - CIMA, ACCA&CMA SSB Global Academy 2. Dr.M.Ravichandran,Director,IDE, University of Madras, Chennai Ms. A. Fathima Banu

54
 Course L T P C
Course Code UCM20S04T Course Name RETAIL MARKETING S Skill Enhancement Course
Category 2 0 0 2

Pre-requisite
Nil Co-requisite Courses Nil Progressive Courses Nil
Courses
Course Offering Department Commerce Data Book / Codes / Standards Nil

Course Learning Rationale (CLR): The purpose of learning this course is to: Learning Program Learning Outcomes (PLO)
CLR-1 : To understand the basic concepts of retailing 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
CLR-2 : To appreciate the various types of retail formats commonly observed in the marketplace

Link with Related Disciplines

CLR-3 : To comprehend the important decisions made by the retailer to run the business successfully

Ability to Utilize Knowledge

Analyze and Interpretation

Level of Thinking (Bloom)
Expected Proficiency (%)

Fundamental Knowledge
Expected Attainment (%)

Appliction of Technology
CLR-4 : To grasp the tenets related to retail promotion

Application of Concepts

Procedural Knowledge

Problem Solving Skills

Skills in Specialization

Professional Behavior
Communication Skills
CLR-5 : To recognize the factors that have a lasting impact on the retail consumer

Life Long Learning

Investigative Skills
Skills in Modeling

Analytical Skills
Course Learning Outcomes (CLO): At the end of this course, learners will be able to:

Skills
CLO-1 : Realize the significance of retailing 3 80 70 L H L H H L M H L L M H L H H
CLO-2 : Distinguish between organized and unorganized retailing 3 85 75 M H L M H M M H M L M H L H H
CLO-3 : Ascertain the importance of retail location, supply chain, merchandising and pricing 3 75 70 M H M H H H M H M L M H L H H
CLO-4 : Understand the retail store promotion 3 85 80 M H M H H H M H M L M H L H H
CLO-5 : Know the retail consumer 3 85 75 H H M H H H M H M L M H L H H

Duration
6 6 6 6 6
(hour)
Definition of retailing
S-1 SLO-1 Organized and Unorganized retail formats Retail location Role of store manager Retail consumer
Characteristics of retailing
Social and economic significance of Importance-Types-Levels-Site location Understanding the retail consumer
S-2 SLO-1 Channels of Distribution Retail Store Atmospherics
retailing analysis behaviour
S-3 SLO-1 Retail trends in India Emerging trends in retail formats Retail supply chain management Retail Advertising Shopper profile analysis
Global scenario Challenges in developing effective supply
S-4 SLO-1 Electronic Retailing Retail Promotions Consumer’s image of retail stores
Role of IT in retailing chain
Factors influencing the growth of electronic
S-5 SLO-1 Government policy towards retailing Pricing objectives Personal Selling Consumer behaviour in online retail
retail
Advantages, disadvantages and
S-6 SLO-1 FDI in retailing Pricing strategies Publicity Retail Analytics
Future of electronic retail

1. Chetan Bajaj, Rajnish Tuli and Nidhi Varma Srivastava, Retail Management, 3rd Edition, Oxford University 4. Barry Berman, Joel R Evans, Patrali Chatterjee and Ritu Srivastava, Retail Management-A Strategic
Learning Press; Third edition, 2016. Approach, Pearson Education,13th edition,2017
Resources 2. Levy, M., & Weitz, B. A. and Ajay Pandit, Retailing management, McGraw Hill Education,8th edition, 2017. 5. Sudarshan Seshanna and Raghu Prasad, Retail Management, McGraw Hill Education,1st edition, 2017
3. Swapna, Pradhan, Retailing Management (Text and Cases), McGraw Hill Education 5th edition, 2017. 6. P.K. Madhavan, Introduction to Retailing, Vijay Nicole Publication, Chennai

55
Learning Assessment
Continuous Learning Assessment (50% weightage) Final Examination (50%
Bloom’s Level of Thinking CLA – 1 (10%) CLA – 2 (10%) CLA-3 (20%) CLA (10%) * weightage)
Theory Theory Theory Theory Theory
Remember
Level 1 40% 40% 40% 30% 30%
Understand
Apply
Level 2 30% 30% 30% 40% 40%
Analyze
Evaluate
Level 3 30% 30% 30% 30% 30%
Create
Total 100% 100% 100% 100% -
* Assignments includes Seminars, Market Surveys, Case Study
# CLA – 4 can be from any combination of these: Assignments, Seminars, Short Talks, Mini-Projects, Case-Studies, Self-Study, MOOCs, Certifications, Conf. Paper etc.,

Course Designers
Experts from Industry Experts from Higher Technical Institutions Internal Experts
Mrs. Saravana Kumar, Consultant - Regional Manager – South, IKYA 1. Dr. P. Murugan, HoD, R.K. Govt Arts College Dr. J. Ramya
2. Dr.A.V.S.Raamkumar, Assistant Professor,RMK Vivekananda College,
Mr. Syed Mubasheer Ali ,DFMA Consultant,D-ESPAT Ms. Muthukalyani T
Mylapore, Chennai

56
 L T P C
Course Code UCD20S02L Course Name Quantitative Aptitude and Reasoning Course Category S Skill Enhancement Course
0 0 2 1

Pre-requisite Courses Nil Co-requisite Courses Nil Progressive Courses Nil

Course Offering Department Career Development Centre Data Book / Codes/Standards -

Course Learning Rationale (CLR): The purpose of learning this course is to: Learning Program Learning Outcomes (PLO)
CLR-1 : Demonstrate various principles involved in solving mathematical concepts 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
CLR-2 : Develop interest and awareness in students regarding profit/ loss, interest calculations and average
Critically evaluate basic mathematical concepts related to mixtures and alligations, permutation and combination, time
CLR-3 :
and work

Link with Related Disciplines

Ability to Utilize Knowledge

Provide students with skills necessary to generate and interpret data and concepts related to time, speed and distance

Level of Thinking (Bloom)

Expected Proficiency (%)

Expected Attainment (%)

Fundamental Knowledge
Application of Concepts
CLR-4 :

Analyze, Interpret Data

Procedural Knowledge
and blood relation.

Problem Solving Skills

Skills in Specialization

Communication Skills

Professional Behavior
CLR-5 : Enable students to understand reasoning skills

Life Long Learning

Investigative Skills
Skills in Modeling
Create awareness in students regarding the various concepts in quantitative aptitude and reasoning skills and also its

Analytical Skills
CLR-6 :
importance in various competitive exams

ICT Skills
Course Learning Outcomes (CLO): At the end of this course, learners will be able to:
CLO-1 : Understand, analyze and solve questions based on numbers, logarithms. 3 80 70 H H M H L M - H - H - H M - H
CLO-2 : Create, solve, interpret and apply basic mathematical models which are applicable in our day to day life 3 80 75 M H M H - M - H - H - H M - H
Understand the concepts of mixtures and alligations, permutation and combinations, probability, time and work and to M H M H - M - H - H - H M - H
CLO-3 : 3 85 70
approach questions in a simpler and innovative method
CLO-4 : Understand the concept in time ,speed and distance 3 85 80 M H M H - M - H - H - H M - H
CLO-5 : Ability to solve the problems on reasoning 3 85 75 M H M H - M - H - H - H M - H
CLO-6 : Able to face different competitive exams 3 80 70 M H M H - M - H - M - H M - H

Duration (hour) 6 6 6 6 6
Time, Speed and Distance-Problems on
SLO-1 Classification of numbers Profit and Loss-Introduction Mixtures and Alligations-Introduction Direction Sense-Introduction
Trains
S-1
Time, Speed and Distance-Boats &
SLO-2 Test of divisibility Profit and Loss- Basic Problems Mixtures and Alligations-Problems Direction Sense-Problems
Streams
SLO-1 Unit digit Statistics-Introduction Permutation –Introduction& Basics Data Interpretation – Bar chart Number Series
S-2
SLO-2 Tailed zeroes Statistics-Mean, Median, Mode Combination-Introduction& Basics Data Interpretation – Pie chart Word Series
Simple Interest-Introduction,Formulas
SLO-1 HCF, LCM Probability-Introduction &Basics Data Interpretation – Table Seating Arrangements - Linear
&Problems
S-3
Compound Interest-Introduction ,Formulas
SLO-2 HCF, LCM - Solving problems Probability-Problems Data Interpretation – Line graph Seating Arrangements – Circular
&Problems
Word problems on Line equations-
SLO-1 Logarithm –Introduction of log rules Time and work-Introduction Data sufficiency-Introduction and Basics Puzzles-Concepts
Introduction
S-4
Word problems on Line equations- Basic
SLO-2 Logarithm –Applications of log rules Time and work-Men and Work Data sufficiency-Problems Puzzles-Problems
problems

57
 Time and work-Pipes
SLO-1 Percentage -Introduction Averages-Introduction & Basics Blood relation-Introduction Clocks-Concepts Discussion
S-5 &Cisterns(Introduction)
SLO-2 Percentage- Basic problems Averages-Tricky Problems Time and work-Pipes &Cisterns(Problems) Blood relation-Problems Clocks-Problems
Percentage-Increasing & Decreasing
SLO-1 Ratio and Proportions-Introduction Time, Speed and Distance-Introduction Coding – Decoding-Introduction Calendars-Introduction of basic concept
functions
S-6
SLOengl-
Percentage- Miscellaneous problems Ratio and Proportions-Basics & problems Time, Speed and Distance-Basic problems Coding – Decoding-Different types Calendars-Problems
2

1. Abhijit Guha, Quantitative Aptitude for Competitive Examinations, Tata McGraw Hill, 5th Edition
4. Edgar Thrope, Test Of Reasoning for Competitive Examinations, Tata McGraw Hill, 6th Edition
2. Dr. Agarwal.R.S, Quantitative Aptitude for Competitive Examinations, S. Chand and Company Limited,
Learning 5. Dinesh Khattar, The Pearson Guide to Quantitative Aptitude for competitive examinations, Pearson, 3rd
2018 Edition
Resources Edition
3. Archana Ram, PlaceMentor: Tests of Aptitude for Placement Readiness, Oxford University Press, Oxford,
6. P A Anand, Quantitative Aptitude for competitive examinations, Wiley publications, e book, 2019
2018

Learning Assessment
Continuous Learning Assessment (100% weightage)
Level Bloom’s Level of Thinking CLA-1 (20%) CLA-2 (20%) CLA-3 (30%) CLA-4 (30%) ##
Practice Practice Practice Practice
Remember
Level 1 10% 10% 30% 15%
Understand
Apply
Level 2 50% 50% 40% 50%
Analyze
Evaluate
Level 3 40% 40% 30% 35%
Create
Total 100 % 100 % 100 % 100 %

# CLA-1, CLA-2 and CLA-3 can be from any combination of these: Online Aptitude Tests, Classroom Activities, Case Studies, Poster Presentations, Power-point Presentations, Mini Talks, Group Discussions, Mock interviews, etc.
## CLA – 4 can be from any combination of these: Assignments, Seminars, Short Talks, Mini-Projects, Case-Studies, Self-Study, MOOCs, Certifications, Conf. Paper etc.,

Course Designers
Experts from Industry Experts from Higher Technical Institutions Internal Experts
1. Dr. P Madhusoodhanan, HoD, CDC, E&T, SRMIST
1. Ajay Zener, Director, Career Launcher -
2. Dr. M Snehalatha, Assistant. Professor, CDC, E&T, SRMIST

58
 Course Course L T P C
UJK20201L Communication Skills Course Category JK Life Skill Course
Code Name 0 0 4 2

Progressive
Pre-requisite Courses Nil Co-requisite Courses Nil Nil
Courses
Course Offering Department English Data Book / Codes/Standards Nil

Course Learning Rationale (CLR): The purpose of learning this course is to: Learning Program Learning Outcomes (PLO)
CLR-1 : To make the students learn the native speakers’ accent. 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
CLR-2 : To educate them about word stress of English

Link with Related Disciplines

CLR-3 : The enable them to participate in group discussion and debates

Ability to Utilize Knowledge

Level of Thinking (Bloom)
Expected Proficiency (%)

Fundamental Knowledge
Expected Attainment (%)

Application of Concepts
CLR-4 : To improve their participation and participation skills

Analyze, Interpret Data

Procedural Knowledge

Problem Solving Skills

Skills in Specialization

Communication Skills
CLR-5 : To improve the listening and speaking abilities in English

Investigative Skills
Skills in Modeling
CLR-6 : LSRW skills all together is developed in every student

Analytical Skills
PSO -1
PSO -2

PSO-3
Course Learning Outcomes (CLO): At the end of this course, learners will be able to:

CLO-1 : Understand the native speakers’ exact pronunciation 2 75 60 H H H H - - - H H H H H - - -

CLO-2 : Master the sound systems of English 2 80 70 H H H - - - - H H H H H - - -
CLO-3 : Have a better Word stress, Rhythm and Intonation 2 70 65 H H H - H H - - H H H H - - -
CLO-4 : Develop Neutral Accent 2 70 70 H H H - H - - - - - H H - - -
CLO-5 : Participate in any conversation with any native speaker 2 80 70 H H - H - H - H H H H H - - -
CLO-6 : Clear any standardized tests conducted to measure the English language ability like IELTS and TOEFL 2 75 70 H H H H H H H H H H H H H H -

Duration (hour) 12 12 12 12 12
Introduction to Digital language lab -
Students are enabled to learn and
helps in the listening skills by providing Learners are enabled to record their speech Reading software is used to facilitate To enable the students to familiarize with
SLO-1 pronounce stressed and unstressed
an interactive environment to the and listen to it in order to correct their lacuna reading exercises for the students word processor blogging
words
S-1 students
The practice will lead them to acquire
The students will be able to converse One will know himself where he/ she has gone online publishing. Will be learnt by the
SLO- 2 Flow in reading will be improved neutral accent and understand foreign
fluently wrong students
accent
Common topics in IELTS speaking test
Students are exposed to functional The usage of phonetics will be Enable the students in learning
SLO-1 Fluency and Pronunciation to be evaluated and TOFEL will be provided to assess
language mandated. situational language
S-2 the students.
This exposure will help them pick up Create imaginary situations and students Assessments will be provided for self
SLO- 2 Their standard will measured reading will be done in the class
fluency are allowed to engage in conversations scrutiny
Lab 4 Students are given a situation, they need
Lab 7 Introduction to the conversation of Lab 10 learners are asked to describe
S-3 – Lab 1 In the wall of Pink Floyed to be to write a respond for it by writing a letter Lab 13students will listen to a passage
SLO-1 a native speaker/ interview of a native some visual information(
S-4 played for the students requesting information or explaining the and they need to give a suitable title
speaker table/charts/nature) in their own word
situation

59
 The students will be able to
They need to have a well organized
understand the isolation of a wall. It This will lead to understand the English letter Learners will prove the fluency by Assessment on their language
SLO- 2 thought of it using language accurately in
helps them to enhance their conventions listening competency and vocabulary
a academic style.
pronunciation
New words are to be referred in the Familiarize the students with e-journals , Listening topics in the IELTS listening
They get familiarized with pronunciation Learners to record and repeat new wordsagain
SLO-1 reading passages and checked with the e-guidance, e-magazines, e-Books, e- test and TOFEL will be provided
styles and again
S-5 help of dictionaries Library
American and British styles are Untill right prononciation isaquiredis not allowed Those new words are to be used in Help students to access them as much Assessment on their listening capacity is
SLO- 2
differentiated to go to the Next session different contexts and sentences as possible to be provided
Reading topics in the IELTS reading test
Listening to news bulletins and
Learnerscanspeak English and compare the Comprehensive skills are enhanced and and TOFEL will be provided to assess
SLO-1 songswillbeenabled to help them to Enable the students to versatile writing
notes and exchange ideas checked the level the students.
S-6 understand use of vocabulary
Will beenabled ti imitae the exact From the exchangedideascomprehensive The levels are informed to the students Diffrerence in writing and
SLO- 2 Assesment on their capacity is explained
accent and prononciation questions willbeasked by the otherstudents and lcuna is explained readingisexplained
Lab 11learners are given with a set of
Lab 2TedX will be played for the Lab 5 introduction to semi-formal/ neutral Lab 8 television news will be Lab 14 students will listen to the great
SLO-1 images where they need to write a story
student discursive essay will be taught. broadcasted to them monologues of the time
S-7 – from it
S-8 They will learn the importance of
It will teach them to write coherently and It will help them to understand the usage It helps them to keen on observation as
SLO- 2 It will help them to improve their fluency pronunciation, stress and pause in a
cohesively. of words and the fluency of speaker well as to know their creativity.
speech
The right pronunciation is checked with writing topics in the IELTS writing test
To enable to listen to authentic sounds Give different topics to debate to enable them
SLO-1 an access to articles fiction verses and Focus on writing is done and TOFEL will be provided to assess
of the target language talk fluently
speeches the students.
S-9
To enable them imitate the different
Minute details and differences are
sounds and accents and make them To check the pace of their speech Conversational skills are enhanced Writing skills are assessed and tested
marked and rectified
SLO- 2 repeat it
To enable to practice different accents Dialogue delivery be checked by asking them
Model IELTS and TOFEL test will be
SLO-1 focusing on intonation and voice to prepare for their own e- learning materials Read and repeat passages Help in professionalwriting
conducted for the students
S-10 modulation
The differences between intonation Make the students speak and record Check the ability to repeat the exact Assessment will be provided to the
SLO- 2 Check and asses theirwritings
stress and modulations are explained pronounciation learners
Lab 9 conversation between two people
Lab3 After listening to TedX, students Lab 6 learners will be taught to write a review Lab 12 students will listen to the writers Lab 15 they will listen to grammar usage
SLO-1 in every day context will be played for the
need to jot down set of question. for a film after watching note on publishing a novel/ short story in the form of visual image and song
S 11- studetns
S 12 Leaner will need to think for the apt word.
This will help them to identify the key It Will help them to understand the target It will helps them to enhance their They will the foreign language easily and
SLO- 2 Through this language competency will be
information in listening text. language creativity also the language compétence it enhances their competency of it
evaluated

Theory:
1. Horizon- English Text Book – Compiled and Edited by the faculty of English Departement, FSH, 4. R.P. Bhatnagar, English for Competitive Examinations, Trinity Press, 3rd Edition,2016
Learning SRMIST, 2020
Resources 5. http://www.aptitudetests.org/verbal-reasoning-test
2. English Grammar in Use by Raymond Murphy 6. https://www.assessmentday.co.uk/aptitudetests_verbal.htm
3. Raymond Murphy, Intermediate English Grammar, Cambridge University Press, 2007

60
Learning Assessment
Continuous Learning Assessment (100% weightage)
Level Bloom’s Level of Thinking CLA – 1 (20%) CLA – 2 (20%) CLA – 3 (30%) CLA – 4 (30%)#
Theory Practice Theory Practice Theory Practice Theory Practice
Remember
Level 1 - 30% - 30% - 30% - 30%
Understand
Apply
Level 2 - 30% - 30% - 30% - 30%
Analyze
Evaluate
Level 3 - 40% - 40% - 40% - 40%
Create
Total 100 % 100 % 100 % 100 %

# CLA – 4 can be from any combination of these: Assignments, Seminars, Short Talks, Mini-Projects, Case-Studies, Self-Study, MOOCs, Certifications, Conf. Paper etc.,

Course Designers
Experts from Industry Experts from Higher Technical Institutions Internal Experts
1. Prof. Daniel David, Prof & Head, Department of English, MCC, Chennai 1. Dr. Shanthichitra, Associate Professor, & Head, Department of English, FSH,SRMIST
2. Dr K B Geetha, Assistant Professor, Department of English, FSH, SRMIST

61
 UNS20201L/ L T P C
Course UNC20201L NSS/NCC/NSO/YOGA
Course Name Course Category EA Extension Activity
Code UNO20201L/ 0 0 0 0
UYG20201L

Pre-requisite Courses Nil Co-requisite Courses Nil Progressive Courses Nil

Course Offering Department NSS/NCC/NSO/YOGA Data Book / Codes/Standards Nil

Assessment is Fully Internal

Learning Assessment
Assessment Tools Marks
Continuous Learning Assessment –I (CLA-I) 20 Marks
Continuous Learning Assessment –II (CLA-II) 30 Marks
Continuous Learning Assessment –III (CLA-III) 30 Marks
Continuous Learning Assessment –IV (CLA-IV) 20 Marks
Total Marks 100 Marks

62
 SEMESTER - III

Course Course Course L T P C

UCM20301J COST ACCOUNTING C Professional Core Course
Code Name Category 4 0 3 6

Pre-requisite
Nil Co-requisite Courses Nil Progressive Courses Nil
Courses
Course Offering Department Commerce Data Book / Codes / Standards Nil

Course Learning Rationale (CLR): The purpose of learning this course is to: Learning Program Learning Outcomes (PLO)

CLR-1 : To understand the basic concepts of cost accounting 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

CLR-2 : To study the various concepts and techniques of inventory control
CLR-3 : To familiarize with the accounting and control of labour cost

Link with Related Disciplines

Ability to Utilize Knowledge

Analyze and Interpretation

CLR-4 : To understand the methods of absorption of overhead

Level of Thinking (Bloom)

Expected Proficiency (%)

Fundamental Knowledge
Expected Attainment (%)

Appliction of Technology
Application of Concepts

Procedural Knowledge
CLR-5 : To know the various methods and techniques of contract costing and process costing

Problem Solving Skills

Skills in Specialization

Professional Behavior
Communication Skills

Life Long Learning

Investigative Skills
Skills in Modeling

Analytical Skills
Course Learning Outcomes
At the end of this course, learners will be able to:

Skills
(CLO):
CLO-1 : Apply the basic concepts of cost accounting 3 95 95 H M H H H H H H L H L M L H H
CLO-2 : Efficient implication of concepts and techniques of inventory control 3 95 95 H H H H H H H H H H L H L H H
CLO-3 : Make a decision about the accounting and control of labour cost 3 95 95 H H H H H H H H H H L H L H H
CLO-4 : Ascertain the methods of absorption of overheads 3 95 90 H H H H H H H H H H L H L H H
CLO-5 : Apply the methods and techniques of contract costing and process costing 3 95 95 H H H H H H H H H H L H L H H

Duration
21 21 21 21 21
(Hour)
Material control – Meaning, Concepts and
S-1 SLO-1 Meaning of Cost accounting Computation and control labour Meaning and definition of overheads Introduction to contract costing
Objectives
S-2 SLO-1 Objectives of cost accounting Essentials of material control Personnel department Importance of overhead cost Features of contracts
S-3 SLO-1 Scope of cost accounting Advantages of material control Labour turnover Classification of overhead cost Characteristics features of contract costing
Engineering and work study
S-4 SLO-1 Advantages of cost accounting Techniques of material control Codification of overheads Systems of contract costing
department
Procedure for linking manufacturing overhead to
S-5 SLO-1 Limitations of cost accounting Purchase department and its objectives Work study Recording of costs of a contract
cost units
Cost accounting vs Financial
S-6 SLO-1 Advantages of centralized purchasing Job analysis Departmentalization of overheads Recording of value and profit on contracts
accounting
S-7 SLO-1 Cost concepts Qualifications and duties of purchase manager Merit rating Allocation of overheads Profit or loss on contracts
Accounting and control of labour
S-8 SLO-1 Classification of cost Levels of stock Apportionment of overhead costs Escalation clause
cost

63
 S-9 SLO-1 Classification of cost (continuation) Economic Order Quantity Time keeping department Primary distribution of overheads Cost plus contracts
Process costing – Meaning and
S-10 SLO-1 Essentials of good costing system Store keeping and stock / inventory control Time booking Secondary distribution of overheads
Characteristics
S-11 SLO-1 Installation of costing system Duties and responsibilities of store keeper Treatment of idle time Absorption of overheads Types of industries using process costing
Advantages and Disadvantages of process
S-12 SLO-1 Preparation of Cost Sheet Location and layout of stores Treatment of over time Methods of absorption of overheads
costing
S-13 SLO-1 Elements of cost Centralized and decentralized stores Treatment of fringe benefits Machine hour rate method Costing procedure
Payroll and Cost accounting
S-14 SLO-1 Purpose of cost sheet Classification and codification of materials Over and under absorption of overheads Important aspects of process costing
department
S-15 SLO-1 Cost sheet and production account Methods of pricing of materials issues Remuneration - Time rate system Administration, Selling and distribution overheads Process gains and losses
S-16 SLO-1 Specimen of cost sheet FIFO Piece rate system Research and development expenses Inter process profits
S-17 SLO-1 Treatment of stock LIFO Straight piece rate system Meaning and definition of service costing Work in progress
Stocks of raw materials and finished
S-18 SLO-1 Simple Average Differential piece rates Operating costing in some service industries Equivalent production
goods
Specimen of cost sheet with Incentive schemes - Halsey premium
S-19 SLO-1 Weighted Average Transport costing - Procedure Joint products costing
inventories plan
Advantages of operating costing in transport
S-20 SLO-1 Tenders Material cost reports Rowan bonus plan By-products costing
organizations
S-21 SLO-1 Quotations Material losses Group bonus systems Classification of costs Further processing decision

1. T.S. Reddy & Y. Hari Prasad Reddy – Cost Accounting, Margham Publications, Chennai.
Learning
2. S.P. Jain and Narang – Cost Accounting, Kalyani Publishers, New Delhi.
Resources
3. Dr. P. Suresh – Cost Accounting. Vidya Publications, Chennai

Learning Assessment
Continuous Learning Assessment (50% weightage)
Bloom’s Final Examination (50% weightage)
CLA – 1 (10%) CLA – 2 (10%) CLA – 3 (20%) *CLA – 4 (10%)
Level of Thinking
Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice
Remember
Level 1 20% 20% 20% 20% 15% 15% 15% 15% 15% 15%
Understand
Apply
Level 2 20% 20% 20% 20% 20% 20% 20% 20% 20% 20%
Analyze
Evaluate
Level 3 10% 10% 10% 10% 15% 15% 15% 15% 15% 15%
Create
Total 100 % 100 % 100 % 100 % -
*CLA – 4 can be from any combination of these: Assignments, Seminars, Short Talks, Mini-Projects, Case-Studies, Self-Study, MOOCs, Certifications, Conf. Paper etc.,

Course Designers
Experts from Industry Experts from Higher Technical Institutions Internal Experts
1. Dr. Sudha, Assistant Professor, (Former Head, Ethiraj College)
CA. V. Jayaprakash, V. Jayaprakash & Associates Dr. P. Suresh
Department of Commerce, A.M. Jain College
Mr. S. Bhargava, Deputy General Manager – Costing, Apollo Hospitals 2. Dr.M.Ravichandran,Director,IDE, University of Madras, Chennai Dr. R. Angayarkanni

64
 Course Course Course L T P C
UCM20302J INCOME TAX LAW AND PRACTICE C Professional Core Course
Code Name Category 4 0 3 6

Pre-requisite
Nil Co-requisite Courses Nil Progressive Courses Nil
Courses
Course Offering Department Commerce Data Book / Codes / Standards Nil

Course Learning Rationale (CLR): The purpose of learning this course is to: Learning Program Learning Outcomes (PLO)
CLR-1 : To understand the basic concepts of taxation law 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
CLR-2 : To know the process and computation of income

Analyze and Interpretation Skills

CLR-3 : To understand how to compute income from house property

Link with Related Disciplines

CLR-4 : To know about income from business

Ability to Utilize Knowledge

Level of Thinking (Bloom)
Expected Proficiency (%)

Fundamental Knowledge
Expected Attainment (%)

Appliction of Technology
CLR-5 : To learn the concepts related to the capital gain

Application of Concepts

Procedural Knowledge

Problem Solving Skills

Skills in Specialization

Professional Behavior
Communication Skills

Life Long Learning

Investigative Skills
Skills in Modeling

Analytical Skills
Course Learning Outcomes (CLO): At the end of this course, learners will be able to:

CLO-1 : Know the various concepts in tax 3 80 70 H H M H L L M M L L M M L H H

CLO-2 : Ascertaining the taxable income 3 85 75 M H M M L M M M M L M M L H H
CLO-3 : Understand about house property 3 75 70 H H M H L H M M M L M L L H H
CLO-4 : Ascertain income from business 3 85 80 M H M H L H M M M L M L L H H
CLO-5 : Make a decision on the capital gains 3 85 75 H H M H L H M L M L M M L H H

Duration
21 21 21 21 21
(Hour)
S-1 SLO-1 Introduction of Income tax Introduction of salary income Introduction of House property Introduction of Business income Introduction Capital gain
S-2 SLO-1 Canon of taxation Features of salary income Ownership of House property Admissible / Inadmissible expenses Types of Capital gain
S-3 SLO-1 Assessment & Previous year Provision of allowance Deemed ownership Admissible / Inadmissible income Transfer of capital assets
Discuss of fully and partly taxable
S-4 SLO-1 Undisclosed source of income Property income exempt from tax Provision relating to depreciation Certain transaction not included as transfer
allowance
Problems related to partly taxable Property used for own business/
S-5 SLO-1 An Assesse General deductions Concept of short-term capital gain
allowance profession
Problems related to partly taxable
S-6 SLO-1 Define Person Definition of Annual value Computation of income from Business Computation of short-term capital gain
allowance
Concept of Gross Annual
S-7 SLO-1 Scope of total income Discuss fully exempted allowance Computation of income from Business Concept of long-term capital gain
value
S-8 SLO-1 Concept of Residential Status Concept of perquisites Computation of Gross Annual value Computation of income from Business Computation of long-term capital gain
Primary and Additional conditions for
S-9 SLO-1 Discuss of partly taxable perks Computation of Gross Annual value Computation of income from Business Exempted capital gains
Residential status
Problems related to partly taxable
S-10 SLO-1 Problems related to Residential Status Municipal / Local tax Computation of income from Business Computation of taxable capital gain
perks

65
 Problems related to partly taxable
S-11 SLO-1 Problems related to Residential Status Computation of Net Annual value Computation of income from Business Computation of taxable capital gain
perks
Computation of taxable capital gain under different
S-12 SLO-1 Problems related to Residential Status Concept of provident fund Computation of Net Annual value Computation of income from Business
circumstances
Introduction and provision of Profession Computation of taxable capital gain under different
S-13 SLO-1 Problems related to Residential Status Discuss on Gratuity Deduction u/s 24
Income circumstances
Computation of Income from House
S-14 SLO-1 Concept of Incidence of tax Problems related to Gratuity Computation of income from Profession Introduction of Income from Other sources
property
Computation of Income from House
S-15 SLO-1 Problems related to Incidence of tax Discuss on Pension Computation of income from Profession Specific and General incomes
property
Computation of Income from House
S-16 SLO-1 Problems related to Incidence of tax Problems related to Pension Computation of income from Profession Concept of Income from Other sources
property
Computation of Income from House
S-17 SLO-1 Problems related to Incidence of tax Problems on Leave encashment Computation of income from Profession Computation of Income from Other sources
property
Computation of Income from House
S-18 SLO-1 Problems related to Incidence of tax Deductions u/s 16 Computation of income from Profession Computation of Income from Other sources
property
Computation of Income from Computation of Income from House
S-19 SLO-1 Agricultural income Computation of income from Profession Computation of Income from Other sources
Salary property
Computation of Income from House
S-20 SLO-1 Incomes exempt from tax u/s 10 Computation of Income from Salary Computation of income from Profession Computation of Income from Other sources
property
Computation of Income from House
S-21 SLO-1 Incomes exempt from tax u/s 10 Computation of Income from Salary Computation of income from Profession Computation of Income from Other sources
property

1) T.S. Reddy and A. Murthy, Income Tax, Margham Publications 2019, Chennai
Learning 2) Dr. M. Jeevarathinam and Dr. C. Vijay Vishnu Kumar, Income Tax Law and Practice - 9th edition Scitech Publications (India) Pvt. Ltd. 2019, Chennai
Resources 3) Murthy, Income Tax Law and Practice, Vijay Nicole Publication, 2019, Chennai
4) V.P. Guar and D.B. Narang, Practical Income Tax, Kalyani Publishers, 2019, New Delhi.
Learning Assessment
Continuous Learning Assessment (50% weightage)
Bloom’s Final Examination (50% weightage)
CLA – 1 (10%) CLA – 2 (10%) CLA – 3 (20%) CLA – 4 (10%) #
Level of Thinking
Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice
Remember
Level 1 20% 20% 20% 20% 15% 15% 15% 15% 15% 15%
Understand
Apply
Level 2 20% 20% 20% 20% 20% 20% 20% 20% 20% 20%
Analyze
Evaluate
Level 3 10% 10% 10% 10% 15% 15% 15% 15% 15% 15%
Create
Total 100 % 100% 100 % 100 % -
# CLA – 4 can be from any combination of these: Assignments, Seminars, Short Talks, Mini-Projects, Case-Studies, Self-Study, MOOCs, Certifications, Conf. Paper etc.,

Course Designers
Experts from Industry Experts from Higher Technical Institutions Internal Experts
1. Dr. A.V.S. Ramkumar, Assistant Professor, Department of Commerce,
CA. V. Jayaprakash, V. Jayaprakash & Associates Dr. Vijay Vishnu Kumar. C
RMK Vivekananda College avsraamkumar@gmail.com
Prof. Dr. K. N. Ramasamy, Managing Director, RR Academy (P) Ltd. 2. Dr.V.Muthukumar, Assistant Professor, Department of Commerce, Madras Christian College Dr. Jeevarathinam M

66
 Course L T P C
Course Code UMS20301T Course Name STATISTICS FOR BUSINESS C Professional Core Course
Category 4 0 0 4

Progressive
Pre-requisite Courses Nil Co-requisite Courses Nil Nil
Courses
Course Offering Department Statistics Data Book / Codes/Standards Graph Paper
Course Learning Rationale
The purpose of learning this course is to: Learning Program Learning Outcomes (PLO)
(CLR):
CLR-1 : To learn and understand fundamental concepts of statistics 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
CLR-2 : Get understanding on the different methods of statistical techniques

Environment & Sustainability

Level of Thinking (Bloom)
Expected Proficiency (%)
Expected Attainment (%)
CLR-3 : Employ appropriate methods towards the various situations

Analysis, Design, Research

CLR-4 : To apply statistical techniques to various business applications

Individual & Team Work

Design & Development

Project Mgt. & Finance

Scientific Knowledge
CLR-5 : To enable the use of statistical, graphical and algebraic techniques wherever relevant.

Modern Tool Usage

Life Long Learning

Society & Culture
Problem Analysis
CLR-6 : To have a proper understanding of Statistical applications in Economics and Management.

Communication

PSO – 3
PSO - 1
PSO - 2
Course Learning Outcomes

Ethics
At the end of this course, learners will be able to:
(CLO):
CLO-1 : To recognize the importance and value of statistical thinking and approach to problem solving 3 80 70 H H M H M - - - M H H H - - -
CLO-2 : To understand the basic notions of statistics 3 85 75 H H H H H - - - H H H H - - -
To employ the appropriate techniques to conduct statistical enquiry, classifying and tabulating the data in meaning full
CLO-3 : 3 75 70 H H H H L - - - H H H H - - -
manner
CLO-4 : To have a skill in interpretation and analysing the data by graphical and different measures 3 85 80 H H H H L - - - H H H H - - -
CLO-5 : To calculate and apply measures of location and measures of dispersion -- grouped and ungrouped data cases 3 85 75 H H H H L - - - H H H H - - -
CLO-6 : To apply discrete and continuous probability distributions to various business problems 3 80 70 H H H H L - - - H H H H - - -

Duration (hour) 12 12 12 12 12
Introduction of Statistics, Definitions
Introduction of central tendency, good Measures of Dispersion-Definition- Concept of univariate and bivariate
SLO-1 Background of statistics, Origin and growth Introduction of Statistical enquiries
measure of central tendency Methods of Dispersion distribution
of statistics
S-1
Correlation Analysis:
Characteristics of statistics, Nature and Definitions of central tendency, Range- definitions-merits and demerits-
SLO-2 Stages of statistical enquiries Correlation - Definition and uses
scope of statistics functions of Averages problems
Application, Functions of statistics, Quartile deviations- definitions-merits and
SLO-1 Planning and design of statistical enquiry Characteristics and types of averages Types of correlation
Limitations of statistics demerits
S-2 Simplifies complexity, presents facts and
Arithmetic mean -definitions-merits and Methods of studying correlation –
SLO-2 facilitates comparision, Statistics helps in Objects and scope of enquiry Quartile deviations –problems-raw data
demerits Graphical and mathematical methods
formulating and testing hypothesis
Statistics deals with aggregates and Arithmetic mean, simple average – Quartile deviations- Discrete data-
SLO-1 Sources and method of data collection Scattering diagram
quantitative data direct method problems
S-3
Statistics may mislead to mis used , Arithmetic mean, simple average – Quartile deviations- Continuous data- Methods for Finding Correlation
SLO-2 Standard of accuracy in enquiry
Distrusts of statistics shortcut method-raw data problems Coefficient

67
 Statistics are true on averages and does not Arithmetic mean, Problems on raw Mean deviations- definitions-merits and
SLO-1 Various steps for executing the survey Properties of correlation coefficient
reveal the entire story data demerits
S4 Errors occurred during collections,
Setting of administrative team, selection and Arithmetic mean -problems-discrete
SLO-2 manipulation and interpretations, Fallacies Mean deviations –problems-raw data Karl Pearson’s Correlation Co-efficient
training of field investigators method-direct method
of statistics, Criticisam of statistics
Classification of data- Types of classification Arithmetic mean -problems-discrete Karl Pearson’s Correlation Co-efficient-
SLO-1 Various sampling designs Mean deviations- Discrete data- problems
of data method-Shortcut method deviation method-problems
S-5 Class intervals- cumulative frequency Karl Pearson’s Correlation Co-efficient-
Arithmetic mean -problems-discrete Mean deviations- Continuous data-
SLO-2 distribution-univariate and bivariate Census and sample methods deviation method-from an assumed mean
method-Shortcut method-Problems problems
distribution –problems
Karl Pearson’s Correlation Co-efficient-
Methods of sampling –Random and non Arithmetic mean -problems- continuous Standard deviations- definitions-merits
SLO-1 Tabulation – Definition of tabulation, Parts- deviation method-from an actual mean –
random sampling data and demerits
S-6 problems
Types of tables, Difference between Random sampling- unrestricted and restricted Arithmetic mean -problems- continuous Spearman’s Rank Correlation Coefficient-
SLO-2 Standard deviations –problems-raw data
classification and Tabulation sampling data-Direct method definition-simple problems
Diagrammatic presentation-definition of Restricted stratified, Arithmetic mean -problems- continuous Standard deviations- Discrete data- Spearman’s Rank Correlation Co-efficient
SLO-1
diagrams systematic, cluster sampling data-shortcut methods problems –when ranks are not given
S-7 Simple Random sampling, Judgement Spearman’s Rank Correlation Co-efficient
Types of diagrams-one ,two, three Problems on Arithmetic mean - Standard deviations- Continuous data-
SLO-2 sampling, quota sampling, convenience
dimension diagram problems- continuous data- problems with repeated Ranks –problem
sampling
Primary data, Direct personal observation, Median-definitions-merits and Graphical representation of dispersion- Problems on finding the best pair of
SLO-1 Advantages and limitations of a diagram
indirect oral interview demerits, Lorenz curve judgements
S -8
Information through agencies, mailed Measures of Skewness- definitions- Regression Analysis:
SLO-2 Rules for making a Diagram Median-Raw data-problems
questionnaires and schedules Methods of skewness Regression - Regression Coeffients
Merits and demerits of oral interview ,
SLO-1 Bar diagram- simple bar diagram- problem personal observations, information through - Median-Raw data-problems Test of skewness-objective of skewness Definition and Uses
S-9 Agencies
Mailed questionnaires , schedules sent Absolute and Relative measure of
SLO-2 Sub divdided bar diagram Median -problems-discrete data Types of Regression Equations
through enumerators skewness
Karl pearson’s method of co efficient of Regression Equation of X on Y and
SLO-1 Component bar diagram -problems, Sources of secondary data Median -problems-discrete data
skewness , definition and formula Regression Equation of Y on X
S-10 Published sources –international , Central Karl pearson’s method of co efficient of
SLO-2 Percentage bar diagram-Problem and state Governaments official, semi official Median -problems- continuous data skewness-based on mean, mode Simple Problems
publications standard devation - problems
Reports of various committees, journals and Karl pearson’s method of co efficient of Relationship between Correlation and
SLO-1 Pie diagram-Problem Median -problems- continuous data
newspapers skewness-based on median-problems Regression Coefficients
S-11
Unpublished sources - Precautions in the use Mode-definitions-merits and demerits, Bowleys of co efficient of skewness, Relationship between Correlation and
SLO-2 Histogram-Frequency polygon
of secondary data raw , discrete data Problems definition and formula Regression Coefficients-problems
The suitability, adequacy and reliability of Bowleys of co efficient of skewness- Problems on the Relationship between
SLO-1 Cumulative frequency curve (ogive) Mode -problems- Discrete data
data based on quartiles the Coefficients
S--12 Finding the corrected Correlation
Cumulative frequency curve Less than and Framing a questionnaire- important aspects
SLO-2 Mode -problems- Continuous data Concepts of Kutosis-Definitions-moments Coefficient values by correcting the
more than(ogive) for framing questionnaire
wrongly entered inputs

68
Learning 1. Gupta S.P (2012), Statistical Methods, 4th Edition, Sultan Chand & Sons, New Delhi
Resources/Reference Book 2. R.S.N. Pillai and Bagavathi, Statistics, Chand. S and company Pvt. Ltd, New Delhi

Continuous Learning Assessment (50% weightage)

Bloom’s Final Examination (50% weightage)
CLA – 1 (10%) CLA – 2 (10%) CLA – 3 (20%) CLA – 4 (10%)#
Level of Thinking
Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice
Remember
Level 1 30% - 30% - 30% - 30% - 30% -
Understand
Apply
Level 2 40% - 40% - 40% - 40% - 40% -
Analyze
Evaluate
Level 3 30% - 30% - 30% - 30% - 30% -
Create
Total 100 % 100 % 100 % 100 % 100 %
# CLA – 4 can be from any combination of these: Assignments, Seminars, Tech Talks, Mini-Projects, Case-Studies, Self-Study, MOOCs, Certifications, Conf. Paper etc.,

Course Designers
Experts from Academic Internal Experts
Dr. M.A. Baskar, Professor & Head, Dept. Of Mathematics, Loyola college, Chennai
Dr. A. Venmani, Ass. Prof., FSH, SRM IST
Dr. P. Dhanvanthan, Professor & Head, Dept. Of Statistics, Pondicherry University

69
 Course Course Course L T P C
UCM20D01J MARKETING MANAGEMENT E Discipline Specific Elective Course
Code Name Category 4 0 4 6

Pre-requisite
Nil Co-requisite Courses Nil Progressive Courses Nil
Courses
Course Offering Department Commerce Data Book / Codes / Standards Nil

Course Learning Rationale

The purpose of learning this course is to: Learning Program Learning Outcomes (PLO)
(CLR):
CLR-1 : To inculcate various marketing concepts and factors controlling the market 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
CLR-2 : To gain knowledge on purchasing behaviours of individuals and institutions

Link with Related Disciplines

CLR-3 : To focus on types of products, pricing strategies and ways of promotion

Ability to Utilize Knowledge

Analyze and Interpretation

Level of Thinking (Bloom)

Expected Proficiency (%)

Fundamental Knowledge
Expected Attainment (%)

Appliction of Technology
CLR-4 : To gain awareness on channel design

Application of Concepts

Procedural Knowledge

Problem Solving Skills

Skills in Specialization

Professional Behavior
Communication Skills
CLR-5 : To understand on recent development in marketing

Life Long Learning

Investigative Skills
Skills in Modeling

Analytical Skills
Course Learning Outcomes
At the end of this course, learners will be able to:

Skills
(CLO):
CLO-1 : To understand basic marketing concepts and marketing environmental factors 3 75 70 H L L L M L L M M L L L L L M
CLO-2 : To analyze the buying behaviour patterns and factors affecting competition 3 80 75 M M M H M M L L L M L M L M M
CLO-3 : To understand product development and complexities of various pricing strategies 3 85 80 H L H H H M L M L L L L L M M
CLO-4 : To familiarize with various distribution channels and promotion mix strategies 3 75 70 M H M M M M L L L L M L L H M
CLO-5 : To have awareness on developing marketing trends 3 80 75 L H M H M L L L M M L M L M M

Duration
24 24 24 24 24
(hour)
Distribution – Nature and Importance of
S-1 SLO-1 Marketing Nature and Scope Buyer Behaviour Consumer Market Product - Meaning Sustainable Marketing
Marketing Channels
S-2 SLO-1 Importance of Marketing Model of Consumer Behaviour Levels of Products Marketing Channel Levels Sustainable Marketing Principles
S-3 SLO-1 Core Marketing Concepts Factors Influencing Buyer Behaviour Product Types Vertical and Horizontal Marketing Systems Green Marketing
S-4 SLO-1 Marketing Process Consumer Buying Decision Process Product Life Cycle Channel Design Decisions E-Marketing
Consumer Buying Decision Process
S-5 SLO-1 Marketing Process (continuation) Product Life Cycle (continuation) Channel Management Decisions Artificial Intelligence
(continuation)
S-6 SLO-1 Evolution of Marketing Ideas Types of Buying Decision Behaviour New Product Development Functions of Channels Virtual Reality Marketing
Case Study – Harley Davidson Buying
S-7 SLO-1 Marketing Mix - 7P’s New Product Development Process Channel Behaviour Consumerism
Strategy
Segmentation Meaning, Importance and New Product Development Process Case Study – TCS Courier Services in
S-8 SLO-1 7 C’s of Marketing Environmentalism
Criteria (continuation) Pakistan
S-9 SLO-1 Market Planning – SWOT Analysis Levels of Segmentation Branding Promotion – Meaning, Purpose Marketing Ethics
S-10 SLO-1 Case Study – Tide Detergent Segmenting Consumer Markets Brand Equity Process of Communication Browser Push Notifications
Marketing Environment – Meaning and
S-11 SLO-1 Segmenting Business Markets Building Strong Brands Barriers of Communication Voice Search
Importance

70
 Case Study – Dilmah Tea Segmentation
S-12 SLO-1 Micro Environmental Factors Packaging Communication Mix – Advertising Social Media Marketing
Strategy
Macro Environmental Factors –
S-13 SLO-1 Targeting – Meaning and Importance Labelling Communication Mix – Sales Promotion Case Study of McDonalds
Demographic
Macro Environmental Factors –
S-14 SLO-1 Selecting Target Market Case Study – Bisleri as a product Communication Mix – Personal Selling Case Study of Wal-Mart
Cultural and Political
Macro Environmental Factors – Competition – Introduction and Competitive Price – Meaning, Objectives and
S-15 SLO-1 Managing Sales Force Case Study of Orchid Hotels
Economic and Social Forces Importance
Macro Environmental Factors – Communication Mix – Direct Marketing
S-16 SLO-1 Positioning – Meaning and Importance Consumer Psychology and Pricing Global Marketing
Technology, Environmental, Legal and Public Relations
Responding to the environmental
S-17 SLO-1 Positioning Strategies Setting the Price for a product Steps in developing communication International Marketing Decisions
factors
Setting the Price for a product Steps in developing communication
S-18 SLO-1 Case Study – Xerox Company Positioning Map Global Marketing Environment
(continuation) (continuation)
Integrated Marketing Communication
S-19 SLO-1 Building Customer Value Porter’s Diamond Model Pricing Strategies for New Product Global Marketing Orientation
(IMC)
S-20 SLO-1 Building Customer Satisfaction Analyzing Competitors Pricing Strategies for Product Mix Online Marketing Promotion Trade Agreements
S-21 SLO-1 Customer Loyalty Competitive Strategies of Market Leader Pricing Strategies for Price Adjustments Promotion Budget Global Market Entry Strategies
S-22 SLO-1 Customer Relationship Groups Competitive Strategies of Challenger Price Adjustments (continuation) Socially Responsible Communication Global Market Entry Strategies (continuation)
S-23 SLO-1 Changing Marketing Landscape Competitive Strategies of Follower Other Pricing Strategies Case Study of Amul Global Market – 4P’s
Case Study – Indian Premier League
S-24 SLO-1 Competitive Strategies of Nicher Case Study – Pricing of Honda and Nirma Case Study of Eureka Forbes Global Market – 4P’s (continuation)
Marketing Strategy

Learning 1. Philip Kotler, Kevin Lane Keller. Marketing Management (15th edition), Pearson, (2016).
Resources 2. Philip Kotler, Gary Armstrong and Prafulla Agnihotri. Principles of Marketing (17th edition), Pearson, (2018).

Learning Assessment
Continuous Learning Assessment (50% weightage)
Bloom’s Level of Final Examination (50% weightage)
CLA – 1 (10%) CLA – 2 (10%) CLA – 3 (20%) *CLA – 4 (10%)
Thinking
Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice
Remember
Level 1 20% 20% 15% 15% 15% 15% 15% 15% 15% 15%
Understand
Apply
Level 2 20% 20% 20% 20% 20% 20% 20% 20% 20% 20%
Analyze
Evaluate
Level 3 10% 10% 15% 15% 15% 15% 15% 15% 15% 15%
Create
Total 100 % 100 % 100 % 100 % -
# CLA – 4 can be from any combination of these: Assignments, Seminars, Tech Talks, Mini-Projects, Case-Studies, Self-Study, MOOCs, Certifications, Conf. Paper etc.,

Course Designers
Experts from Industry Experts from Higher Technical Institutions Internal Experts
1. Dr. K. Malarvizhi, Dean, Hindustan College
Mr. Dayakar Murthy, Regional Head - Business Development, ISDC Dr. S. Chitra
flowereye14@gmail.com
Mr. B. Anbuthambi,Vice President,ICT Academy 2. Dr.A.V.S.Raamkumar,Assistant Professor, RMK Vivekananda College, Mylapore, Chennai Dr. Shanthi. P

71
 Course Course Course L T P C
UCM20D02J ADVERTISING AND BRAND MANAGEMENT E Discipline Specific Elective Course
Code Name Category 4 0 4 6

Pre-requisite
Nil Co-requisite Courses Nil Progressive Courses Nil
Courses
Course Offering Department Commerce Data Book / Codes / Standards Nil

Course Learning Rationale (CLR): The purpose of learning this course is to: Learning Program Learning Outcomes (PLO)
CLR-1 : To discern the types of advertisements adopted by organizations 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
CLR-2 : To create an awareness about the various IMC tools

Link with Related Disciplines

CLR-3 : To familiarize the working operation of advertising agencies

Ability to Utilize Knowledge

Analyze and Interpretation

Level of Thinking (Bloom)
Expected Proficiency (%)

Fundamental Knowledge
Expected Attainment (%)

Appliction of Technology
CLR-4 : To obtain in depth understanding about the various branding concepts

Application of Concepts

Procedural Knowledge

Problem Solving Skills

Skills in Specialization

Professional Behavior
Communication Skills
CLR-5 : To gain an understanding about the brand elements

Life Long Learning

Investigative Skills
Skills in Modeling

Analytical Skills
Course Learning Outcomes (CLO): At the end of this course, learners will be able to:

Skills
CLO-1 : Discern the importance of brand management and advertising in marketing strategy 3 80 70 L H M H H H L M L L M L L M M
CLO-2 : Gain Expertise in developing the media plan 3 85 75 M H L M M H L M M L M L L M L
CLO-3 : Gain an insight in Designing and implementing advertising strategies 3 75 70 M H M H M H L M M L M L L L L
CLO-4 : Attain the knowledge to position the brand 3 85 80 M H M H H H L M M L M M L M M
CLO-5 : Have an awareness about various brand elements 3 85 75 H H M H H H L M M L M M L L M

Duration
24 24 24 24 24
(hour)
S-1 SLO-1 Introduction to advertising Introduction to IMC Communication Process Brand - Introduction Brand elements
S-2 SLO-1 Concept and Definition of Advertising Definition and Importance Nature of Communication Concept of Brand Criteria for choosing brand elements
S-3 SLO-1 Overview of Marketing Tools for IMC Basic Model of Communication Characteristics of Brand Options and Tactics for brand elements
Difference between advertising and
S-4 SLO-1 Advertising Creative Strategy Brand Evolution IMC for brand building
Marketing
S-5 SLO-1 Importance of Advertising in Marketing Advertising Budget Importance of Creativity in Advertising Functions of brand Branding for global markets
S-6 SLO-1 Classification of Advertisements Modes of Advertising Creative Process Significance of brand Role of Brand Managers
S-7 SLO-1 Classification of Advertisements Internet Marketing Advertising Appeal Types of brand Brand Promotion methods
Advantages and Disadvantages of Internet
S-8 SLO-1 Functions of Advertising Types of Advertising Appeal Selecting a Brand Offline strategies of brand promotion
Marketing
S-9 SLO-1 Functions of Advertising Measuring the effectiveness of Internet Emotional Appeal Branding Concept Online Brand Promotion
S-10 SLO-1 Benefits of Advertising Public Relations Rational Appeal Brand Challenges Role of brand ambassadors and celebrities
S-11 SLO-1 Benefits to manufacturers Impact of Public Relations Medial Planning Brand Opportunities Brand loyalty – Meaning
S-12 SLO-1 Benefits to Customers Process of Public Relations Media Planning Process Brand Equity - Meaning Need for brand loyalty
S-13 SLO-1 Benefits to Society Personal Selling Problems in Media Planning Building Strong Brands Types of brand loyalty programs
S-14 SLO-1 Social Implication of Advertisements Role and Scope of Personal Selling Media Characteristics Brand Positioning Brand Performance

72
 Economic Implication of
S-15 SLO-1 Process of Personal Selling Key factors influencing media selection Brand Name Selection Brand Audit
Advertisements
Key factors influencing media selection
S-16 SLO-1 Legal Implications of Advertisements Managing Sales Force Brand Sponsorship Brand Tracking
(continuation)
S-17 SLO-1 Advertising Objectives Motivating Salespeople Media Class Brand Development Measuring brand equity
Overview of Marketing Communication Advantages and Disadvantages of Personal
S-18 SLO-1 Media Vehicle Brand Awareness Brand-Product Matrix
Model Selling
S-19 SLO-1 AIDA Sales Promotion Media Scheduling Brand Image Brand Hierarchy
S-20 SLO-1 Development of Modern Advertising Scope and Role of Sales Promotion Types of Scheduling Strategic Brand Management Process Case Study
S-21 SLO-1 Ethical issues in Advertising Growth of Sales Promotion Macro Scheduling Strategic Brand Management Process Case Study
S-22 SLO-1 Deceptive Advertising Types of Sales Promotion Micro Scheduling Co – branding Case Study
S-23 SLO-1 False Claims Consumer Oriented Sales promotion Alternative scheduling strategies Types of Co – branding Case Study
S-24 SLO-1 Stereotyping in Advertising Trade Oriented Sales Promotion Alternative scheduling strategies Store brands Case Study

3. Kazmi, S.H.H and Batra, S. (2008), Advertising and Sales Promotion Management (3 rd Revised Edition),
Learning 1. George E Belch. Advertising and Promotion (7th edition), Tata McGraw Hill, New Delhi. (2010) Excel Books.
Resources 2. Batra, R., Myers, J.G., and Aaker, D.A. Advertising Management. Prentice Hall. 4. 4. Keller, K.L., Parameswaran, A.M.G. and Jacob, I (2015). Strategic Brand Management: Building,
Measuring and Managing Brand Equity (4th Edition). Pearson Education India

Learning Assessment
Continuous Learning Assessment (50% weightage)
Bloom’s Final Examination (50% weightage)
CLA – 1 (10%) CLA – 2 (10%) CLA – 3 (20%) CLA – 4 (10%) #
Level of Thinking
Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice
Remember
Level 1 20% 20% 15% 15% 15% 15% 15% 15% 15% 15%
Understand
Apply
Level 2 20% 20% 20% 20% 20% 20% 20% 20% 20% 20%
Analyze
Evaluate
Level 3 10% 10% 15% 15% 15% 15% 15% 15% 15% 15%
Create
Total 100 % 100 % 100 % 100 % -
# CLA – 4 can be from any combination of these: Assignments, Seminars, Short Talks, Mini-Projects, Case-Studies, Self-Study, MOOCs, Certifications, Conf. Paper etc.,

Course Designers
Experts from Industry Experts from Higher Technical Institutions Internal Experts
1. Dr. V. Senthil Kumaran, Associate Professor, Gurunanak College
Mr. Tom Mannapurathu Joseph, Head - Strategy (Key Markets), ISDC Dr. Kanchana. R.P.
senthilkumaram.mba@gmail.com
Mr. Michael Wagner ,Associate Vice President - Institutional Relations Miles
2. <name>, <institution name>, <email id> Mrs. U. Karthigai Selvi
Education

73
 Course Course Course L T P C
UCM20D03J LOGISTICS AND SUPPLY CHAIN MANAGEMENT E Discipline Specific Elective Course
Code Name Category 4 0 4 6

Pre-requisite
Nil Co-requisite Courses Nil Progressive Courses Nil
Courses
Course Offering Department Commerce Data Book / Codes / Standards Nil

Course Learning Rationale (CLR): The purpose of learning this course is to: Learning Program Learning Outcomes (PLO)
CLR-1 : To introduce the concept of Logistics 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
CLR-2 : To create awareness on warehousing, packaging and transportation

Link with Related Disciplines

CLR-3 : To familiarize the concepts of supply chain management

Ability to Utilize Knowledge

Analyze and Interpretation

Level of Thinking (Bloom)

Expected Proficiency (%)

Fundamental Knowledge
Expected Attainment (%)
CLR-4 : To understand about ERP and Inventory Management

Appliction of Technology
Application of Concepts

Procedural Knowledge

Problem Solving Skills

Skills in Specialization

Professional Behavior
Communication Skills
CLR-5 : To get awareness on recent trends in logistics and supply chain management

Life Long Learning

Investigative Skills
Skills in Modeling

Analytical Skills
Course Learning Outcomes
At the end of this course, learners will be able to:

Skills
(CLO):
CLO-1 : Have an awareness about Logistics and Market Channels 3 80 70 L H L H L L M H L L M H L H H
CLO-2 : Get an idea about handling the products 3 85 75 M H L M L M M H M L M H L H H
CLO-3 : Familiar with the design of supply chain management 3 75 70 M H M H L H M H M L M H L H H
CLO-4 : Get a knowledge on ERP 3 85 80 M H M H L H M H M L M H L H H
CLO-5 : Familiar with developments in logistics and supply chain management 3 85 75 H H M H L H M H M L M H L H H

Duration
24 24 24 24 24
(hour)
Supply Chain Management –
S-1 SLO-1 Introduction of Logistics Warehousing - Meaning Enterprise Resource Planning – Introduction Integrated Logistics
Introduction
S-2 SLO-1 Definition of Logistics Importance of Warehousing Meaning of supply chain management Concept of ERP in supply chain management Logistics Information Systems
S-3 SLO-1 Evolution of Logistics Functions of warehousing Importance of supply chain management Importance of ERP E-Logistics
S-4 SLO-1 Scope of Logistics Types of warehouse Evolution of supply chain management Evolution of ERP Logistics Resource Management
S-5 SLO-1 Operating Objectives of Logistics Types of warehouse (continuation) Logistics vs. supply chain management ERP-Integration Reverse Logistics
S-6 SLO-1 Importance of Logistics Site selection Key Drivers of supply chain management Production – SCM-ERP Model Global Logistics
Advantages of supply chain New Developments in supply chain
S-7 SLO-1 Functions of Logistics Deciding on warehouse Finance – SCM-ERP Model
management management
Technology updating in supply chain
S-8 SLO-1 Transportation-Concept flow Design of warehouse Typology of Supply Chains Marketing – SCM-ERP Model
operations
S-9 SLO-1 Customer Value Chain Warehousing cost Supply chain participants Indirect Markets-SCM-ERP Model e- supply chain management
Role of E-Commerce in supply chain
S-10 SLO-1 Customer Value Chain (continuation) Virtual warehouse Supply chain organization structure Cost Models-ERP
management
S-11 SLO-1 Third party logistics Warehousing-Diagram flow Decision Phases Feedback system-ERP Green Supply Chain Management

74
 Quick and Accurate Response in supply
S-12 SLO-1 Outsourcing logistic activities Packaging – Work flow management Inventory Costs World Class Supply Chain Management
chain management
S-13 SLO-1 Logistics in Indian scenario Uses of packaging Channel Relationships Management Types of Inventory Models Distribution Resource Planning
S-14 SLO-1 Marketing Channels Package design consideration Sourcing Supply Chain Operations Inventory Control Systems Consumer Database Management
S-15 SLO-1 Channel Evaluation Packaging material Outsourcing Supply Chain Operations Inventory Management Agile Supply Chain
S-16 SLO-1 Designing Channels Packaging cost Make or buy decision Tools of Inventory Management Reverse Supply Chain
S-17 SLO-1 Information Systems for Channel Consumer packaging Operations management Planning Strategies for Logistics Agriculture Supply Chain
Planning Strategies for Supply Chain
S-18 SLO-1 Types of Logistics Management Industrial packaging Types of markets outsourcing Supply Chain Integration
Operations
Process of supply operations
S-19 SLO-1 Importance of Logistics Management Transportation – Meaning Procurement Cycle Financial Supply Chain
management
Elements of Financial Supply Chain
S-20 SLO-1 Recruitment of Channel Partners Infrastructure Connectivity of Markets Managing supply chain cycle
Management
Evolution of Financial Supply Chain
S-21 SLO-1 Selection of Channel Partners Product movement Supplier Evaluation Uncertainty in supply chain
Management
S-22 SLO-1 Categories of Channel Partners Multimode Transport Supplier Measurement Multiple item management E-Financial Supply Chain
Managing transportation Bank Perspective of E-Financial Supply
S-23 SLO-1 Direct Marketing Channels Supplier Selection Multiple location management
Chain
S-24 SLO-1 Indirect Marketing Channels Containerization Entering into contract Managing seasonal products Legal Aspects of E-Financial Supply Chain

1. N. Viswanadham and Y. Narahar, Performance Modeling of Automated manufacturing Systems, Prentice Hall
Learning of India, 2017. 3. Jeremy F. Shapiro. Modeling the Supply Chain. Duxbury Thomson Learning, 2018. Prof.
Resources 2. Sunil Chopra and Peter Meindel, Logistics and Supply Chain Management: Strategy, Planning, and Operation, 4. Martin Christopher, Financial Times, Prentice Hall, Pearson Publications, Tenth Edition, 2018.
Prentice Hall of India, 2018.

Learning Assessment
Continuous Learning Assessment (50% weightage)
Bloom’s Final Examination (50% weightage)
CLA – 1 (10%) CLA – 2 (10%) CLA – 3 (20%) CLA – 4 (10%) #
Level of Thinking
Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice
Remember
Level 1 20% 20% 15% 15% 15% 15% 15% 15% 15% 15%
Understand
Apply
Level 2 20% 20% 20% 20% 20% 20% 20% 20% 20% 20%
Analyze
Evaluate
Level 3 10% 10% 15% 15% 15% 15% 15% 15% 15% 15%
Create
Total 100 % 100 % 100 % 100 % -
# CLA – 4 can be from any combination of these: Assignments, Seminars, Short Talks, Mini-Projects, Case-Studies, Self-Study, MOOCs, Certifications, Conf. Paper etc.,

Course Designers
Experts from Industry Experts from Higher Technical Institutions Internal Experts
1. Dr. Manikandan. K.B., Assistant Professor, Department of Commerce,
Capt. T. S. Ramanujam, Chief Executive Officer, Logistics Skill Council Mrs. K. Alamelu
D G Vaishnav College profmanikandan@gmail.com
Mr. Navab Rajan,General Manager - Institutional Relations 2. Dr.M.Ravichandran Director,IDE, University of Madras, Chennai Mr. I. Enock

75
 Course Course Course L T P C
UCM20S05T BUSINESS LAW S Skill Enhancement Course
Code Name Category 2 0 0 2

Pre-requisite
Nil Co-requisite Courses Nil Progressive Courses Nil
Courses
Course Offering Department Commerce Data Book / Codes / Standards Nil

Course Learning Rationale (CLR): The purpose of learning this course is to: Learning Program Learning Outcomes (PLO)
CLR-1 : To understand the basic concepts of Business Law 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
CLR-2 : To study the offer and acceptance

Link with Related Disciplines

CLR-3 : To study about types of agreements

Ability to Utilize Knowledge

Analyze and Interpretation

Level of Thinking (Bloom)
CLR-4 : To study performance of contract

Expected Proficiency (%)

Fundamental Knowledge
Expected Attainment (%)

Appliction of Technology
Application of Concepts

Procedural Knowledge

Problem Solving Skills

Skills in Specialization

Professional Behavior
CLR-5 : To study sale of goods

Communication Skills

Life Long Learning

Investigative Skills
Skills in Modeling

Analytical Skills
Course Learning Outcomes (CLO): At the end of this course, learners will be able to:

Skills
CLO-1 : Gain knowledge about basic concept of business law 3 95 90 H H L H M M L M L L M H H H H
CLO-2 : Application of offer and acceptance 3 95 90 H H L M M M L M L L M H H H H
CLO-3 : Knowledge about capacity to perform contract 3 85 80 H H M H M M L M L L M H H H H
CLO-4 : Awareness on performance of contract 3 95 90 H H H H M M M M H L M H H H H
CLO-5 : Know various acts sale of goods 3 85 80 H H M H M M M L M L M H H H H

Duration (hour) 6 6 6 6 6
S-1 SLO-1 Contract meaning Offer Capacity Performance of Contract Sale of Goods Act
S-2 SLO-1 Nature of Contract Acceptance Free Consent Tender Sale and Agreement to Sell
S-3 SLO-1 Essentials of valid contract Communication of Offer Void Agreements Quasi Contract Formation
S-4 SLO-1 Forms of Contract - Validity Offer and Acceptance by post Voidable Agreements Discharge of Contracts Caveat Emptor
S-5 SLO-1 Forms of Contract - Formation Consideration Illegal Agreements Breach of contract Conditions and Warranty
S-6 SLO-1 Forms of Contract - Performance Essentials of Consideration Minors Remedies for breach of contract Rights of Unpaid Seller

1. Kapoor, N D, 2013(Reprint) Business Laws, Sultan Chand and Sons, New Delhi.
Learning
2. Sreenivasan, M R, Business Law, Margham Publications, Chennai.
Resources
3. Maheshwari & Maheshwari, Business Laws, National publishing book house, Lucknow.

76
Learning Assessment
Continuous Learning Assessment (50% weightage)
Bloom’s Final Examination (50% weightage)
CLA – 1 (10%) CLA – 2 (10%) CLA – 3 (20%) CLA – 4 (10%)#
Level of Thinking
Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice
Remember
Level 1 40% 30% 30% 30% 30%
Understand
Apply
Level 2 40% 40% 40% 40% 40%
Analyze
Evaluate
Level 3 20% 30% 30% 30% 30%
Create
Total 100 % 100 % 100 % 100 % -
# CLA – 4 can be from any combination of these: Assignments, Seminars, Short Talks, Mini-Projects, Case-Studies, Self-Study, MOOCs, Certifications, Conf. Paper etc.,

Course Designers
Experts from Industry Experts from Higher Technical Institutions Internal Experts
1. Dr. Manikandan. K.B., Assistant Professor, Department of Commerce,
Prof. Dr. K. N. Ramasamy, Managing Director, RR Academy (P) Ltd. Dr. V. Venkatragavan
D G Vaishnav College profmanikandan@gmail.com
Mr. Ramesh. S. R, Program Director, Sadhana Learning Academy 2. Mr.C.Senthilnathan,Director ,V-Link Systems Dr. A. K. Kavitha

77
 Course Course Course L T P C
UCM20S06T CUSTOMER RELATIONSHIP MANAGEMENT S Skill Enhancement Course
Code Name Category 2 0 0 2

Pre-requisite
Nil Co-requisite Courses Nil Progressive Courses Nil
Courses
Course Offering Department Commerce Data Book / Codes / Standards Nil

Course Learning Rationale

The purpose of learning this course is to: Learning Program Learning Outcomes (PLO)
(CLR):
CLR-1 : To understand the evolution of the concept of CRM & Its Models 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
CLR-2 : To study the various aspects of customer relationship

Link with Related Disciplines

CLR-3 : To familiarize with the areas of sales force automation

Ability to Utilize Knowledge

Analyze and Interpretation

Level of Thinking (Bloom)
Expected Proficiency (%)

Fundamental Knowledge
Expected Attainment (%)

Appliction of Technology
CLR-4 : To comprehend the CRM metrics & tools

Application of Concepts

Procedural Knowledge

Problem Solving Skills

Skills in Specialization

Professional Behavior
Communication Skills
CLR-5 : To explore the opportunities and challenges of latest trends of CRM

Life Long Learning

Investigative Skills
Skills in Modeling

Analytical Skills
Course Learning Outcomes
At the end of this course, learners will be able to:
(CLO):

Skills
CLO-1 : Apply the various models of CRM 3 95 90 H H H H L H H M L L H H L H H
CLO-2 : Manage customer relationship portfolio 3 95 90 H H H M H H H M M L H H L H H
CLO-3 : Customize the sales forces automation in practical areas of CRM 3 85 75 M H M L M H H M M M H H L H H
CLO-4 : Work out and manage CRM metrics in real time situations 3 90 85 M H H M H H H H M M H H L H H
CLO-5 : Map out the opportunities and challenges of CRM trends 3 80 75 H H M H M H M H M M M H L H H

Duration (hour) 6 6 6 6 6
S-1 SLO-1 Introduction to CRM Understanding the Customer Sales Force Automation CRM Metrics CRM Trends – Challenges
S-2 SLO-1 History of CRM Satisfaction Loyalty Retentions Models of SFA Metrics in sales, marketing and relationship CRM Trends – Opportunities
S-3 SLO-1 Evolution of CRM relationship economics Role of IT Tools of measuring CRM performance Artificial Intelligence
S-4 SLO-1 emergence of Relationship Marketing leaky bucket theory Marketing automation Close rate, Upsell Rate, Length of sales cycle Artificial Intelligence & CRM
S-5 SLO-1 models of CRM relationship portfolio Service automation CLTV, CAC Social CRM
S-6 SLO-1 Three cornerstones of CRM Profits Benefits Balanced scorecard Mobile CRM

Learning 1. Francis Buttle, Stan Maklan, 3rd Edition, Customer Relationship Management: Concepts and Technologies, Routledge (2015)
Resources 2. Roger J. Baran, Robert J. Galka, 2nd Edition, Customer Relationship Management: The foundation of contemporary marketing strategy, Taylor & Francis, 2016

78
Learning Assessment
Continuous Learning Assessment (50% weightage)
Bloom’s Final Examination (50% weightage)
CLA – 1 (10%) CLA – 2 (10%) CLA-3 (20%) *CLA – 4 (10%)
Level of Thinking
Theory Theory Theory Theory Theory
Remember
Level 1 40% 40% 40% 40% 40%
Understand
Apply
Level 2 30% 30% 30% 30% 30%
Analyze
Evaluate
Level 3 30% 30% 30% 30% 30%
Create
Total 100 % 100 % 100 % 100 % -
*CLA – 4 can be from any combination of these: Assignments, Seminars, Short Talks, Mini-Projects, Case-Studies, Self-Study, MOOCs, Certifications, Conf. Paper etc.,

Course Designers
Experts from Industry Experts from Higher Technical Institutions Internal Experts
1. Dr. K. Malarvizhi, Dean, Hindustan College
Mr. Shone Babu, Manager - Strategic Relations, ISDC Dr. V.S. Divyasre
flowereye14@gmail.com
2. Dr.A.V.S.Raamkumar, Assistant Professor, RMK Vivekananda College,
Mr. Tom Mannapurathu Joseph, Head - Strategy (Key Markets), ISDC Dr. Srividhya
Mylapore, Chennai

79
 L T P C
Course Code UMI20S01L Course Name My India Project Course Category S Skill Enhancement course
0 0 0 1

Pre-requisite Courses Nil Co-requisite Courses Nil Progressive Courses Nil

Course Offering Department Commerce Data Book / Codes/Standards Nil

Assessment Method – Fully Internal

Assessment Tools Marks

Review – I (Activities) 50
Review – II (Project report and Presentation) 50
Total 100

80
 Course L T P C
UJK20301T Course Name Universal Human Values Course Category JK Life Skill Course
Code 2 0 0 2

Pre-requisite Courses Nil Co-requisite Courses Nil Progressive Courses Nil

Course Offering Department English Data Book / Codes/Standards Nil

Course Learning Rationale (CLR): The purpose of learning this course is to: Learning Program Learning Outcomes (PLO)
To generate in students a sensitivity to current regional and national issues such as gender marginalization Eco
CLR-1 : 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
sensitivity, vision for the Nation and general humanness
CLR-2 : An expanded consciousness with a mind to accommodate all is developed

Link with Related Disciplines

Ability to Utilize Knowledge

CLR-3 : The ability to accept all and to co- exist is initiated

Level of Thinking (Bloom)

Expected Proficiency (%)

Fundamental Knowledge
Expected Attainment (%)

Application of Concepts

Analyze, Interpret Data

Procedural Knowledge
CLR-4 : To create community connectivity and interdependence

Problem Solving Skills

Skills in Specialization

Communication Skills
CLR-5 : To instill intrinsic link between freedom and responsibility for both individuals and communities

Investigative Skills
Skills in Modeling

Analytical Skills
CLR-6 : Make them learn the basic nature of human beings

PSO -1
PSO -2
PSO-3
Course Learning Outcomes (CLO): At the end of this course, learners will be able to:

CLO-1 : Become sensitive toward every living life and be able to respect every religion recognizing the universal values 2 75 60 H H H H - - - H H H H H - - -
CLO-2 : Every way of life and culture will kindle the curiosity in them to know them and will be able appreciate the beauty in it 2 80 70 H H H H - - - H H H H H - - -
CLO-3 : The presumptuous or prejudiced mentality will be overcome by them 2 70 65 H H H H - - - - - - - - - -
CLO-4 : Critical thinking and accommodative nature will become so natural way of thinking for them 2 70 70 H H H H H - - - - - H - - - -
CLO-5 : They will become aware of the social inequalities and justice 2 80 70 H H - H - - - - - - - - - - -
CLO-6 : Will be able to explore their own emotions, hopes & fear and be able to describe them verbally 2 75 70 H H H H H H H H H H H H H H H

Duration (hour) 06 06 06 06 06
What is love? Forms of love. For self,
parents, family, friends, spouse, Love compassion empathy sympathy and Narratives and anecdotes from history, What will learners lose if they don’t practice Sharing learners’ individual and/ or group
SLO-1
community, nation, humanity and other non violence literature including local folklore love and compassion? experiences
S-1
beings, both for living and non living
Individuals who are remembered in history Practicing Love and Compassion: what will
SLO-2 Love and Compassion inter relatedness Simulated situations Case studies
for practicing compassion and love they gain if they practice compassion?
Individuals who are remembered in the
SLO-1 What is Truth ? Universal truth, truth as value, as fact, Veracity, sincerity, honesty among others Practicing truths
history who have practiced these values
S-2
What will learners lose if they don’t Sharing learners’ individual and/ or group
SLO-2 : what will they gain if they practice truth Simulated situations Case studies
practice truth? experiences
Individuals and their organizations which Narratives and anecdotes about non
What is non violence – its need, love empathy sympathy for others as pre-
SLO-1 Ahimsa as non violence and non killing are known for their commitment for non violence from history and literature
compassion, requisites for non- violence
S-3 violence including local folklore
What will they gain if they practice non What will learners lose if they don’t
SLO-2 Practicing non violence Simulated situations Case studies
violence practice non violence?

81
 Narratives and anecdotes about
Individuals who are remembered in the
SLO-1 What is righteousness ? Righteousness and Dharma Righteousness and priority Righteousness from history and literature
history who have practicing righteousness.
S-4 including local folklore
: Sharing learners’ individual and/ or group what will learners lose if they don’t
SLO-2 Practicing Righteousness Simulated situations Case studies
experiences practice Righteousness
Narratives and anecdotes about peace
Need of peace in Relation with harmony Individuals who are remembered in the
SLO-1 What is peace? from history and literature including local Practicing peace
and balance history who have practicing peace
S-5 folklore
what will learners lose if they don’t Sharing learners’ individual and/ or group
SLO-2 What will they gain if they practice peace Simulated situations Case studies
practice peace experiences
Forms of service , & renunciation Narratives and anecdotes about Service &
Individuals who are remembered in the
SLO-1 What is service and renunciation Individuals who have recommended Practicing service and renunciation renunciation from history and literature
history who have practicing renunciation
service in history including local folklore
S-6
what will learners lose or gain if they
Sharing learners’ individual and/ or group Sharing learners’ individual and/ or group
SLO-2 do/don’t practice Renunciation and Simulated situations Case studies
experiences on renunciation experiences on service
service

Learning Theory:
Resources 1. “Universal Human Values: Text Book“– Compiled and Edited by the Faculty of Science and Humanites, SRMIST, 2020.

Learning Assessment
Continuous Learning Assessment (100% weightage)
Level Bloom’s Level of Thinking CLA – 1 (20%) CLA – 2 (20%) CLA – 3 (30%) CLA – 4 (30%) #
Theory Practice Theory Practice Theory Practice Theory Practice
Remember
Level 1 40% - 40% - 40% - 40% -
Understand
Apply
Level 2 40% - 40% - 40% - 40% -
Analyze
Evaluate
Level 3 20% - 20% - 20% - 20% -
Create
Total 100 % 100 % 100 % 100 %

# CLA – 4 can be from any combination of these: Assignments, Seminars, Tech Talks, Mini-Projects, Case-Studies, Self-Study, MOOCs, Certifications, Conf. Paper etc.,

Course Designers
Experts from Industry Experts from Higher Technical Institutions Internal Experts
1. Prof. Daniel David, Prof & Head, Department of English, MCC, Chennai 1. Dr. Shanthichitra, Associate Professor, & Head, Department of English, FSH,SRMIST
2. Dr K B Geetha, Assistant Professor, Department of English, FSH, SRMIST

82
 SEMESTER - IV

Course Course Course L T P C

UCM20401J MANAGEMENT ACCOUNTING C Professional Core Course
Code Name Category 4 0 4 6

Pre-requisite
Nil Co-requisite Courses Nil Progressive Courses Nil
Courses
Course Offering Department Commerce Data Book / Codes / Standards Nil

Course Learning Rationale (CLR): The purpose of learning this course is to: Learning Program Learning Outcomes (PLO)
CLR-1 : To understand the fundamentals of concepts of Management Accounting 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
CLR-2 : To study about various ratios

Analyze and Interpretation Skills

CLR-3 : To familiarize with fund and cash flow

Link with Related Disciplines

CLR-4 : To study the techniques of budget

Ability to Utilize Knowledge

Application of Technology
Level of Thinking (Bloom)

Expected Proficiency (%)

Fundamental Knowledge
Expected Attainment (%)
CLR-5 : To study various technique of making decisions related to Management Accounting

Application of Concepts

Procedural Knowledge

Problem Solving Skills

Skills in Specialization

Professional Behavior
Communication Skills

Life Long Learning

Investigative Skills
Skills in Modeling

Analytical Skills
Course Learning Outcomes (CLO): At the end of this course, learners will be able to:

CLO-1 : Find out the ideal source of Management Accounting 3 95 90 H M H H H H M H L H L M L H H

CLO-2 : Ascertain the financial conditions using Management Accounting 3 95 90 H M H H H H M H L H L M L H H
CLO-3 : Apply the various tools of Management Accounting 3 95 90 H H H H H H M H H H L H L H H
CLO-4 : Efficient implication of budget 3 95 85 H H H H H H M H H H L H L H H
CLO-5 : Make a decision on the Management Accounting 3 95 85 H H H H H H M H H H L H L H H

Duration
24 24 24 24 24
(hour)
Management Accounting meaning and Fund Flow and Cash Flow Analysis Marginal costing: Concept and assumptions
S-1 SLO-1 Ratio Analysis Introduction Budget and Budgetary Control introduction
introduction introduction of marginal costing
Fund Flow and Cash Flow Analysis Budget and Budgetary Control meaning Marginal costing: Concept and assumptions
S-2 SLO-1 Management Accounting Definition Ratio Analysis Meaning
introduction -meaning and definition of marginal costing
Fund Flow and Cash Flow Analysis Budget and Budgetary Control: Definition Marginal costing: Concept and assumptions
S-3 SLO-1 Management Accounting Objectives Ratio Analysis Definition
introduction and definition – Objectives of marginal costing
Fund Flow and Cash Flow Analysis Budget and Budgetary Control: Definition
S-4 SLO-1 Management Accounting Functions Types of Ratio Analysis Marginal costing vs Absorption costing
Concept of Funds – Objectives
Fund Flow and Cash Flow Analysis
S-5 SLO-1 Management Accounting Advantages Ratio Analysis advantages Budget and Budgetary Control: Essentials Marginal costing vs Absorption costing
Concept of Funds
S-6 SLO-1 Management Accounting limitations Ratio Analysis Limitations Sources and Uses of Funds Budget and Budgetary Control: Essentials Marginal costing vs Absorption costing
Uses and Limitations – Preparation of Advantages and limitations of marginal
S-7 SLO-1 Financial Statement Analysis Ratio Analysis importance Fund from operation
Material Purchase costing

83
 Uses and Limitations – Preparation of Advantages and limitations of marginal
S-8 SLO-1 Comparative Income statement Significance of Ratio Analysis Fund from operation
Material Purchase costing
Uses and Limitations – Preparation of Advantages and limitations of marginal
S-9 SLO-1 Comparative Income statement Inventory turnover Ratio Working capital statement
Material Purchase costing
Uses and Limitations – Preparation of BEP, Margin of safety, P/V ratio Decision
S-10 SLO-1 Comparative Income statement Stock turnover Ratio Working capital statement
Material Purchase Making problems includes
Common size statements Income BEP, Margin of safety, P/V ratio Decision
S-11 SLO-1 Different Ratio Analysis Sources and Uses of Funds Budget and Budgetary Control Production
statement Making problems includes
Common size statements Income BEP, Margin of safety, P/V ratio Decision
S-12 SLO-1 Profitability Ratio Analysis Sources and Uses of Funds Budget and Budgetary Control Production
statement Making problems includes
Common size statements Income BEP, Margin of safety, P/V ratio Decision
S-13 SLO-1 Profitability Ratio Analysis Fund Flow Statement working capital Budget and Budgetary Control Production
statement Making problems includes
Fund Flow Statement changes in working
S-14 SLO-1 Trend Analysis percentage analysis Profitability Ratio Analysis Budget and Budgetary Control Production Key Factor, Sales Mix, Make/Buy, Export.
capital
S-15 SLO-1 Trend Analysis percentage analysis Profitability Ratio Analysis Fund Flow Statement Budget Sales, Cash and Flexible Budget Key Factor, Sales Mix, Make/Buy, Export.
S-16 SLO-1 Trend Analysis percentage analysis Liquidity Ratio Analysis Fund Flow Statement Budget Sales, Cash and Flexible Budget Key Factor, Sales Mix, Make/Buy, Export.
S-17 SLO-1 Comparative Balance sheet Liquidity Ratio Analysis Concept of Cash Flow introduction Budget Sales, Cash and Flexible Budget Key Factor, Sales Mix, Make/Buy, Export.
Standard costing & Variance analysis:
Concept of Cash Flow introduction and
S-18 SLO-1 Comparative Balance sheet Liquidity Ratio Analysis Budget Sales, Cash and Flexible Budget Concept and difference between estimated
meaning
costing and standard costing
Standard costing & Variance analysis:
S-19 SLO-1 Comparative Balance sheet Liquidity Ratio Analysis Cash Flow Statement as Per AS3 Zero Base Budgeting Concept and difference between estimated
costing and standard costing
Standard costing & Variance analysis:
Common size statements Balance
S-20 SLO-1 Solvency Ratio Analysis Concept of Cash Flow format Master Budgeting Concept and difference between estimated
sheet
costing and standard costing
Common size statements Balance
S-21 SLO-1 Solvency Ratio Analysis Cash Flow Statement as Per AS3 Master Budgeting Types of variance analysis
sheet
Common size statements Balance
S-22 SLO-1 Solvency Ratio Analysis Cash Flow Statement as Per AS3 Flexible Budgeting Types of variance analysis
sheet
Comparative and Common size Preparation of Financial Statement from
S-23 SLO-1 Cash Flow Statement as Per AS3 Zero Base Budgeting Material and Labour
statements Balance sheet Ratios
Comparative and Common size Computation of Ratios from Financial
S-24 SLO-1 Cash Flow Statement as Per AS3 Master Budgeting Material and Labour
statements Balance sheet Statements

1. S.N. Maheswari, Management Accounting – Sultan Chand & Sons, New Delhi
2. Manmohan & Goyal, Management Accounting – Sahithiya Bhavan, Agra
Learning 3. S.P. Gupta, Management Accounting – Sultan Chand & Sons, New Delhi
Resources 4. R.S.N. Pillai & Bhagavathi, Management Accounting – S. Chand & Co. Ltd., New Delhi
5. T.S. Reddy & Hari Prasad Reddy, Management Accounting – Margham Publications, Chennai
6. A. Murthy and S. Gurusamy, Management Accounting, Vijay Nicole Publishers, Chennai

84
Learning Assessment
Continuous Learning Assessment (50% weightage)
Bloom’s Level of Final Examination (50% weightage)
CLA – 1 (10%) CLA – 2 (10%) CLA – 3 (20%) *CLA – 4 (10%)
Thinking
Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice
Remember
Level 1 20% 20% 15% 15% 15% 15% 15% 15% 15% 15%
Understand
Apply
Level 2 20% 20% 20% 20% 20% 20% 20% 20% 20% 20%
Analyze
Evaluate
Level 3 10% 10% 15% 15% 15% 15% 15% 15% 15% 15%
Create
Total 100 % 100 % 100 % 100 % -
*CLA – 4 can be from any combination of these: Assignments, Seminars, Short Talks, Mini-Projects, Case-Studies, Self-Study, MOOCs, Certifications, Conf. Paper etc.,

Course Designers
Experts from Industry Experts from Higher Technical Institutions Internal Experts
1. Dr. N. Vasudevan, Assistant Professor, Department of Commerce,RMK
CA. V. Jayaprakash, V. Jayaprakash & Associates Dr. Thiruvarangadas.S
Vivekananda College vasuvivekananda@gmail.com
Mr. Ravishankar K, Founder & Faculty - CIMA, ACCA & CMA, SSB Global
2. Dr.M.Ravichandran, Director, IDE, University of Madras, Chennai Dr. E. Sambasivan
Academy

85
 Course Course Course L T P C
UCM20402J TAX PROCEDURE AND PRACTICE C Professional Core Course
Code Name Category 4 0 4 6

Pre-requisite
Nil Co-requisite Courses Nil Progressive Courses Nil
Courses
Course Offering Department Commerce Data Book / Codes / Standards Nil

Course Learning Rationale (CLR): The purpose of learning this course is to: Learning Program Learning Outcomes (PLO)
CLR-1 : To learn about the knowledge of clubbing, carry forward, exemptions and deductions 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
CLR-2 : To know the process of income

Link with Related Disciplines

Ability to Utilize Knowledge

Analyze and Interpretation

Application of Technology
CLR-3 : To understand partnership income

Level of Thinking (Bloom)

Expected Proficiency (%)

Fundamental Knowledge
Expected Attainment (%)

Application of Concepts

Procedural Knowledge
CLR-4 : To learn about GST and its filing

Problem Solving Skills

Skills in Specialization

Professional Behavior
Communication Skills
CLR-5 : To know about Customs Duty

Life Long Learning

Investigative Skills
Skills in Modeling

Analytical Skills
Course Learning Outcomes (CLO): At the end of this course, learners will be able to:

Skills
CLO-1 : Finding out the claiming of exemptions and deductions 3 80 70 H H M H L L M M L L M M L H H
CLO-2 : Ascertaining the taxable income 3 85 75 M H M M L M M M M L M M L H H
CLO-3 : Partnership income 3 75 70 H H M H L H M M M L M M L H H
CLO-4 : Make a decision on GST 3 85 80 M H M H L H M M M L M M L H H
CLO-5 : Make a decision on Customs 3 85 75 H H M H L H M M M L M M L H H

Duration
24 24 24 24 24
(hour)
S-1 SLO-1 Introduction and nature to Clubbing of Income Permanent Account Number (PAN) Introduction to Partnership Firm as such Introduction to indirect tax Introduction to Customs duty
Meaning and importance of Customs
S-2 SLO-1 Transfer of income without transfer of asset Assessment procedure Provision related to PFAS Meaning and Definition GST
duty
Income of asset is transferred to spouse, son,
S-3 SLO-1 Filing return of Income Computation of PFAS Journey of GST in India Basic concepts of Customs duty
minor child
S-4 SLO-1 Problem related to Clubbing of Income Types of Return – Normal and Belated Computation of PFAS Components of GST Significance of customs waters
S-5 SLO-1 Problem related to Clubbing of Income Due date for filing for return Computation of PFAS Tax laws before GST Territorial waters
S-6 SLO-1 Problem related to Clubbing of Income Penalty for late submission Computation of PFAS Objectives of GST Concept on high seas
Introduction to set off and carry forward of
S-7 SLO-1 Types of assessment – Self assessment Computation of PFAS Features of GST Types of Customs Duty
losses
S-8 SLO-1 provision to set off and carry forward of losses Provision and Best Judgment assessment Computation of PFAS Importance of GST Rates of Duty
S-9 SLO-1 Treatment for unabsorbed depreciation Introduction of Assessment of Individual Computation of PFAS Advantages of GST Introduction to Taxable event
Treatment of speculation business and
S-10 SLO-1 Provision to tax liability of individual Computation of PFAS Three models of GST Taxable event in case of Exports
Business
Problems related to set off and carry forward of Goods – Drawings, Designs &
S-11 SLO-1 Computation of total income of individual Computation of PFAS Rate of tax
losses Manuals

86
 Problems related to set off and carry forward of Introduction to E – way bill
S-12 SLO-1 Computation of total income of individual Computation of PFAS Conveyance
losses
Problems related to set off and carry forward of Introduction to Partnership Firm as Objectives of E – way bill
S-13 SLO-1 Computation of total income of individual Vehicle
losses Association of persons
Problems related to set off and carry forward of Benefits of E – way bill
S-14 SLO-1 Computation of total income of individual Provision related to PFASOP Pilferage of goods
losses
Problems related to set off and carry forward of
S-15 SLO-1 Computation of taxable income of individual Computation of PFASOP E – way bill system and Notification Approved custodian
losses
Problems related to set off and carry forward of
S-16 SLO-1 Computation of taxable income of individual Computation of PFASOP Mobile app for EWB operations Damaged and Deteriorated goods
losses
S-17 SLO-1 Introduction to deduction u/s 80 Computation of taxable income of individual Computation of PFASOP Due date for filing GST returns Lost, Destroyed or Abandoned goods
S-18 SLO-1 Provision to u/s 80C to 80U Computation of taxable income of individual Computation of PFASOP Introduction to GST network (GSTN) Denaturing or Mutilation of goods
Customs duty not leviable in certain
S-19 SLO-1 Problems related to u/s 80C – 80CCE Computation of taxable income of individual Computation of PFASOP Concept of GST network (GSTN)
cases
S-20 SLO-1 Problems related to u/s 80D,80DD,80DDB Computation of taxable income of individual Computation of PFASOP Salient features of GSTN Auxiliary Duty of customs
S-21 SLO-1 Problems related to u/s 80E, 80EE, 80QQB Computation of taxable income of individual Computation of PFASOP Functions of GSTN Anti-Dumping duty on dumped articles
S-22 SLO-1 Problems related to u/s 80G Computation of taxable income of individual Computation of PFASOP Meaning of GST council Cesses
Problems related to u/s 80GGA, 80GGB, Computation of taxable income of individual
S-23 SLO-1 Computation of PFASOP Features of GST council National calamity contingent duty
80GGC
S-24 SLO-1 Problems related to u/s 80GG, 80RRB, 80U Computation of taxable income of individual Computation of PFASOP GST council meetings Valuation

1) T.S. Reddy and A. Murthy, Income Tax, Margham Publications 2019, Chennai
Learning 2) Dr. M. Jeevarathinam and Dr. C. Vijay Vishnu Kumar, Income Tax Law and Practice - 9th edition Scitech Publications (India) Pvt. Ltd. 2019, Chennai
Resources 3) Murthy, Income Tax Law and Practice, Vijay Nicole Publication, 2019, Chennai
4) V.P. Guar and D.B. Narang, Practical Income Tax, Kalyani Publishers, 2019, New Delhi.

Learning Assessment
Continuous Learning Assessment (50% weightage)
Bloom’s Final Examination (50% weightage)
CLA – 1 (10%) CLA – 2 (10%) CLA – 3 (20%) CLA – 4 (10%) #
Level of Thinking
Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice
Remember
Level 1 20% 20% 20% 20% 15% 15% 15% 15% 15% 15%
Understand
Apply
Level 2 20% 20% 20% 20% 20% 20% 20% 20% 20% 20%
Analyze
Evaluate
Level 3 10% 10% 10% 10% 15% 15% 15% 15% 15% 15%
Create
Total 100 % 100% 100 % 100 % -
# CLA – 4 can be from any combination of these: Assignments, Seminars, Short Talks, Mini-Projects, Case-Studies, Self-Study, MOOCs, Certifications, Conf. Paper etc.,

Course Designers
Experts from Industry Experts from Higher Technical Institutions Internal Experts
1. Dr. A.V.S. Ramkumar, Assistant Professor, Department of Commerce,
CA. V. Jayaprakash, V. Jayaprakash & Associates Mr. Sivakumar. T
RMK Vivekananda College avsraamkumar@gmail.com
Prof. Dr. K. N. Ramasamy, Managing Director, RR Academy (P) Ltd. 2 Dr.V.Muthukumar,Assistant Professor, Madras Christian College, Chennai Dr. T. Sasikumar

87
 Course L T P C
Course Code UMS20401T Course Name QUANTITATIVE TECHNIQUE FOR BUSINESS DECISION C Professional Core Course
Category 4 0 0 4

Pre-requisite Progressive
Nil Co-requisite Courses Nil Nil
Courses Courses
Course Offering Department Mathematics and Statistics Data Book / Codes / Standards Graphs and Statistical Table

Course Learning Rationale (CLR): The purpose of learning this course is to: Learning Program Learning Outcomes (PLO)
CLR-1 : To learn and apply statistical approaches in decision making process 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
CLR-2 : To get understanding on the different methods of index numbers

Environment & Sustainability

Analysis, Design, Research
CLR-3 : To employ appropriate methods in time series

Level of Thinking (Bloom)

Expected Proficiency (%)
Expected Attainment (%)
CLR-4 : To enable the use interpolation and extrapolation methods

Individual & Team Work

Design & Development

Project Mgt. & Finance

Scientific Knowledge
CLR-5 : To learn and understand operation research approach to various business applications

Modern Tool Usage

Life Long Learning

Society & Culture
Problem Analysis
CLR-6 : To have a proper understanding of Decision-making approaches in Economics and Management

Communication

PSO – 3
PSO - 1
PSO - 2
Course Learning Outcomes (CLO): At the end of this course, learners will be able to:

Ethics
CLO-1 : To recognize the importance and value of statistical thinking and operation research methods to problem solving H H M H M M M H - - - M M H H - - -
CLO-2 : To understand the basic notions of index numbers and its applications H H M H H M H H - - - H M H H - - -
CLO-3 : To employ the appropriate techniques to time series towards the various situations H H M H H H H H - - - L M H H - - -
CLO-4 : To have a skill in estimating intermediate and future values by interpolation and extrapolation H H M H H M M H - - - L M H H - - -
CLO-5 : To dealing in the optimization problems in real life situation H H M H H M H H - - - L M H H - - -
CLO-6 : To know minimization of cost through various transportation and assignment problems M M M H H M H H - - - L M H H - - -

Duration (hour) 12 12 12 12 12
SLO-1 Introduction of Times series-background Introduction of Index Number Introduction to Operations Research (O.R) Introduction to Transportation model Introduction of Networking Analysis
S-1 Definition of Feasible, basic feasible and
SLO-2 Definition and uses of time series Definition –uses- Scope of O.R Definitions of Networking and project
optimal solutions TP
SLO-1 Mathematical and additive model of time series Methods of index number Some O.R. Models Mathematical Formulation of TP Basic components of networks
S-2
SLO-2 Components of time series Methods of index number-definitions Iconic Models, Analogue Models General Procedure for finding solution of TP Logical sequencing
Unweighted index number-simple Procedure of finding initial basic solution using
SLO-1 Secular trend-uses Mathematical Models Rules of Network constructions
Aggregate North west corner
S-3
Unweighted index number-simple finding initial basic solution using Least cost
SLO-2 Secular trend -methods Static Models ,Dynamic Models Rules of Network constructions
Average of price relative method -problems
Weighted index number –Laspeyre’s Procedure of finding initial basic solution using
SLO-1 Graphical method-prodcedure Deterministic Models, Stochastic Models Numbering the events
method Row minima, column minima method
S 4-5
finding initial basic solution using Row minima, Problems on Projects and number of
SLO-2 Graphical method- problems Laspeyre’s method-problems Classification of Models
column minima -problems events
Weighted index number – Paasche’s Procedure of finding initial basic solution using Problems on Projects and number of
SLO-1 Semi average method-procedure Characteristics of O.R.
method Vogel’s approximate method events
S-6
Weighted index number – Paasche’s finding initial basic solution using Vogel’s Problems to practice successor,
SLO-2 Semi average method- problems Principles of Modelling
method-problems approximate method preceding events

88
 Weighted index number -Fisher,s
SLO-1 Moving average method-procedure General methods for solving O.R. Models Unbalanced Transportation problem Critical path analysis Nework
method
S-7
Critical path calculations-forward path
SLO-2 Moving average method-procedure-uses- Fisher,s method- problems Main phases of O.R Unbalanced Transportation problem
calculations
Critical path calculations-backward
SLO-1 Moving average method merits and demerits Weight average of price relative Role of O.R in industry Resolution of Degeneracy TP
S-8 path calculations
SLO-2 Moving average method Quantity index numbers-problems Role of O.R. in Various fields Maximization of TP Float of an activity event
Test of consistency
SLO-1 Method of least square method-procedure O.R and decision making Introduction of Assignment Problem Total float, free float, Independent float
Time reversal
S9
Methods of least square Test of consistency Definition and Assumption of Assignment Problem on Total float, free float,
SLO-2 Limitations of O.R.
problems -even Time reversal test-problems problem Independent float
Methods of least square Test of consistency Introduction to Linear Programming
SLO-1 Mathematical model of Assignment problem Introduction of PERT
problems -odd Factor reversal tes-problemst Problem (LPP)
S-10
Methods of least square Test of consistency Definitions Of PERT, Optimistic time,
SLO-2 Mathematical formulation of LPP Minimization case assignment problem
Problems-trend on the graph Factor reversal test-problems Pessimistic time and most likely time
Consumer price index number, Minimization case assignment problem- Problems on Optimistic time,
SLO-1 Seasonal indices-procedure Basic assumptions to formulate LPP
definition, uses Hungarian method Pessimistic time and most likely time
S-11
Costruction of cost of living index Problems on Optimistic time,
SLO-2 Methods of seasonal averages Procédure for forming a LPP model Unbalanced assignment problem
number-problems Pessimistic time and most likely time
Maximization case assignment problem-
SLO-1 Methods of seasonal averages-problems Family budget method Graphic method of solving LPP Statisitcal consideration in PERT
Hungarian method
S-12
Probability of meeting the schedule
SLO-2 Methods of seasonal averages-problems Aggregate average Graphic method Special Cases Travelling salesman problem
time

1. Gupta S.P (2012), P.K. Gupta and Dr. Manmohan, Business statistics and operation research, 5th Edition, Sultan Chand & Sons, New Delhi
Learning Resources/ 2. Sundersan, V, Ganapathy Subramanian, K.S and Ganesan, K (2011), Research management technique, A.R. Publications-Nagapattinam
Reference books 3. C.R. Kothari, “Quantitative Techniques”, Vikas Publications, New Delhi
4. Ken Black, “Business Statistics”, Pearson’s Publications

Continuous Learning Assessment (50% weightage)

Bloom’s Level Final Examination (50% weightage)
CLA – 1 (10%) CLA – 2 (10%) CLA – 3 (20%) CLA – 4 (10%)#
of Thinking
Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice
Remember
Level 1 30% - 30% - 30% - 30% - 30% -
Understand
Apply
Level 2 40% - 40% - 40% - 40% - 40% -
Analyze
Evaluate
Level 3 30% - 30% - 30% - 30% - 30% -
Create
Total 100 % 100 % 100 % 100 % 100 %
# CLA – 4 can be from any combination of these: Assignments, Seminars, Tech Talks, Mini-Projects, Case-Studies, Self-Study, MOOCs, Certifications, Conf. Paper etc.,
Course Designers
Experts from Academic Internal Experts
Dr. M.A. Baskar, Professor & Head, Dept. Of Mathematics, Loyola college, Chennai
Dr. A. Venmani, Ass. Prof., FSH, SRM IST
Dr. P. Dhanvanthan, Professor & Head, Dept. Of Statistics, Pondicherry University

89
 Course Course Course L T P C
UCM20D04J ENTREPRENEURIAL DEVELOPMENT E Discipline Specific Elective Course
Code Name Category 4 0 4 6

Pre-requisite
Nil Co-requisite Courses Nil Progressive Courses Nil
Courses
Course Offering Department Commerce Data Book / Codes / Standards Nil

Course Learning Rationale (CLR): The purpose of learning this course is to: Learning Program Learning Outcomes (PLO)
CLR-1 : To comprehend the basic concepts of Entrepreneur 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
CLR-2 : To study the strategies to start a business

Analyze and Interpretation Skills

CLR-3 : To study various support institutions
CLR-4 : To cognize various feasibility

Link with Related Disciplines

Ability to Utilize Knowledge

Application of Technology
CLR-5 : To learn the concepts related to defies and disputes of Entrepreneur

Level of Thinking (Bloom)

Expected Proficiency (%)

Fundamental Knowledge
Expected Attainment (%)

Application of Concepts

Procedural Knowledge

Problem Solving Skills

Skills in Specialization

Professional Behavior
Communication Skills

Life Long Learning

Investigative Skills
Skills in Modeling

Analytical Skills
Course Learning Outcomes (CLO): At the end of this course, learners will be able to:

CLO-1 : Apply the various concepts in Entrepreneurial Development 3 80 70 L H L H L L M H L L M H L H H

CLO-2 : Determine them how to start business 3 85 75 M H L M L M M H M L M H L H H
CLO-3 : Conclude the suitable business 3 75 70 M H M H L H M H M L M H L H H
CLO-4 : Find out the ideal feasibility 3 85 80 M H M H L H M H M L M H L H H
CLO-5 : Know the contemporary scenario of Entrepreneurial Development 3 85 75 H H M H L H M H M L M H L H H

Duration
24 24 24 24 24
(hour)
Entrepreneurship – Meaning &
S-1 SLO-1 How to emerge business- Introduction Entrepreneurial Growth Project Report – Meaning Entrepreneurship Development in India
Definition
Role of Government in Entrepreneurial
S-2 SLO-1 Characteristics of an Entrepreneur Opportunity identification and selection Importance of Project Report Women entrepreneurship
Growth
S-3 SLO-1 Entrepreneurial Decision Process Identification of Business Opportunities Entrepreneurial Development Training Project Identification Growth of women entrepreneurs in India
S-4 SLO-1 Functions of an Entrepreneur Business idea generation Support of Institutions Contents of a Project Report Problems of women entrepreneurs
S-5 SLO-1 Need of an entrepreneur Business idea generation (continuation) Need for institutional support Break Even charts & Cost controls Steps to encourage women entrepreneurs
Business opportunities for women
S-6 SLO-1 Role of an Entrepreneur Product Identification Functions of NIESBUD Formulation for Project Preparation
entrepreneurs
SIET – Establishment, Functions &
S-7 SLO-1 Significance of an Entrepreneur Ownership in entrepreneurship Meaning of project appraisal Rural Entrepreneurship – Meaning
Benefits
Differences between Entrepreneur and Forms of Ownership – Sole Proprietorship - ITCOT - Establishment, Functions &
S-8 SLO-1 Classification of project appraisal Need for rural entrepreneurship
Manager Meaning, Definition & Pros and Cons Benefits

90
 Differences between Entrepreneur and Forms of Ownership – Partnership – SIPCOT- Establishment, Functions &
S-9 SLO-1 Project Life Cycle NGO and rural entrepreneurship
Intrapreneur Definition, Features, Pros and cons Benefits
Content, Registration and Dissolution of SIPCOT – Objectives, Procedure, Techniques / Methods followed in Project Overcoming constraints of Rural
S-10 SLO-1 Elements of an Entrepreneur
Partnership Subsidies & Incentives offered by SIPCOT Appraisal – PBP, NPV and IRR Entrepreneurship
Forms of Ownership – Joint stock Company –
SISI- Establishment, objectives & Techniques / Methods followed in Project
S-11 SLO-1 Functions of an Entrepreneur Types of companies and its merits and Micro and Small Enterprise – Meaning
Functions Appraisal – PERT and CPM
demerits
Forms of Ownership – Co-operative
IFCI – Establishment, Objectives,
S-12 SLO-1 Types of Entrepreneur Societies- Features, Advantages and Market Feasibility – Product Development Features and Characteristics of MSE
Functions and its benefits
disadvantages
S-13 SLO-1 Types of Entrepreneur (continuation) Plant, size and Location for new venture IDBI-structure and functions Market Feasibility – Evaluation and Mix Problems of MSE
Land, Building, Power and Water Facilities for ICICI - Establishment, Objectives,
S-14 SLO-1 Types of Entrepreneur (continuation) Market Feasibility – Product Life Cycle Sickness of Small-Scale Industries
new venture Functions and its benefits
IRDBI- Establishment, Objectives,
Raw Materials – Machinery – Man Power for Market Feasibility –Demand Forecasting
S-15 SLO-1 Types of Entrepreneur (continuation) Functions and its benefits with its Signals of industrial sickness
new venture Techniques
performance
S-16 SLO-1 Intrapreneur Other Infrastructural Facilities – Licensing DIC- structure and functions Technical Feasibility – Analysis Process of industrial sickness
National Small Industries Corporation Technical Feasibility – Market oriented Reasons and symptoms for industrial
S-17 SLO-1 Social Entrepreneur Other Infrastructural Facilities – Registration
(NSIC) location and layout sickness in SSI
Other Infrastructural Facilities – Local Bye Small Industries Development Corporation Financial Feasibility – Classification of
S-18 SLO-1 Entrepreneurship - Meaning Remedial measures to rehabilitate sickness
Laws (SIDO) Financial needs
Relation between entrepreneur & Forms of Ownership – Co-operative -
S-19 SLO-1 Small Scale Industries Board (SSIB) Methods of Evaluating Financial Feasibility Government Support
entrepreneurship Meaning, Definition & Pros and Cons
Role of entrepreneurship in economic State Small Industries Development Methods of Evaluating Financial Feasibility
S-20 SLO-1 Selecting appropriate forms of ownership Industrial Policy and its Procedures
development Corporation (SSID) (continuation)
Factors Influencing Entrepreneurship –
S-21 SLO-1 Business Plan - Meaning Small Industries Service Institutions (SSI) Sources of Finance Case Study
Internal Factors
Factors Influencing Entrepreneurship – Determination of working capital
S-22 SLO-1 Importance of business plan Industrial Estates Case Study
External Factors requirements
Case Study – Can I Become an Contents of business plan Economic Feasibility – Factors
S-23 SLO-1 Specialized Institutions Case Study
Entrepreneur determining capital Structure
Economic Feasibility – Factors
S-24 SLO-1 Case Study – Infosys Formulation of business plan Specialized Institutions (continuation) determining capital Structure Case Study
(continuation)

4. Jayashree Suresh - Entrepreneurial Development

1. Srinivasan N.P. – Entrepreneurial Development
Learning 5. Vasant Desai – Project Management
2. Saravanavel - Entrepreneurial Development
Resources 6. Holt – Entrepreneurship – New Venture Creation
3. K. Sundar – Entrepreneurship Development
7. Dr. C.B. Gupta & Dr. S.S. Khanka – Entrepreneurship and Small Business

91
Learning Assessment
Continuous Learning Assessment (50% weightage)
Bloom’s Final Examination (50% weightage)
CT – 1 (10%) CT – 2 (10%) CLA-3 - (20%) *CLA-4 - (10%)
Level of Thinking
Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice
Remember
Level 1 15% 15% 15% 15% 15% 15% 20% 20% 15% 15%
Understand
Apply
Level 2 15% 15% 15% 15% 15% 15% 15% 15% 15% 15%
Analyze
Evaluate
Level 3 20% 20% 20% 20% 20% 20% 15% 15% 20% 20%
Create
Total 100 % 100 % 100 % 100 % 100 %
* CLA – 4 can be from any combination of these: Assignments, Seminars, Short Talks, Mini-Projects, Case-Studies, Self-Study, MOOCs, Certifications, Conf. Paper etc.,

Course Designers
Experts from Industry Experts from Higher Technical Institutions Internal Experts
Mr. Santhanam Sivakumaran, Senior Director – Delivery, Blackboard 1. Dr. Sudha, Assistant Professor, (Former Head, Ethiraj College) Department of Commerce, A.M. Jain College Mrs. Geetha Priya
2. Mr. Shone Babu Manager - Strategic Relations ISDC 2. Dr.V.Muthukumar,Assistant Professor, Madras Christian College, Chennai Dr. P. Sankar

92
 Course Course Course L T P C
UCM20D05J RURAL ENTREPRENEURSHIP AND SMALL BUSINESS MANAGEMENT E Discipline Specific Elective Course
Code Name Category 4 0 4 6

Pre-requisite
Nil Co-requisite Courses Nil Progressive Courses Nil
Courses
Course Offering Department Commerce Data Book / Codes / Standards Nil

Course Learning Rationale (CLR): The purpose of learning this course is to: Learning Program Learning Outcomes (PLO)
CLR-1 : To inculcate various Entrepreneurial concepts and factors influencing rural sector 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
CLR-2 : To gain knowledge on institutional support and government aid for Entrepreneurship

Link with Related Disciplines

CLR-3 : To focus on small business setup and its difficulties in the contemporary era

Ability to Utilize Knowledge

Analyze and Interpretation

Application of Technology
Level of Thinking (Bloom)

Expected Proficiency (%)

Fundamental Knowledge
Expected Attainment (%)
CLR-4 : To gain knowledge on small scale industries

Application of Concepts

Procedural Knowledge

Problem Solving Skills

Skills in Specialization

Professional Behavior
Communication Skills
CLR-5 : To gain awareness on global business setup and opportunities

Life Long Learning

Investigative Skills
Skills in Modeling

Analytical Skills
Course Learning Outcomes (CLO): At the end of this course, learners will be able to:

Skills
CLO-1 : To understand basic Entrepreneurial concepts and rural sector dimensions 3 75 70 H L L L M L L M M L L L L L M
CLO-2 : To understand about different institutions in support of EDP 3 80 75 M M M H M M L L L M L M L M M
CLO-3 : To familiarize with Small business, start up and its proceedings 3 85 80 H L H H H M L L L L L L L M M
CLO-4 : To familiarize with SSI 3 75 70 M H M M M M L M L L M L L H M
CLO-5 : To have awareness on global opportunities for start ups 3 85 80 H M H L H M M L H M L M L H M

Duration
24 24 24 24 24
(hour)
Meaning, Importance of Concepts and Definitions of Small-Scale
S-1 SLO-1 Rural Artisans Nature and scope of business Small Enterprises in International Business
Entrepreneurship Industries
S-2 SLO-1 Concepts of Entrepreneurship Ancillary industries Small business concept Role of SSIs Export Documents for Small Enterprises
Government Policy and Development of
S-3 SLO-1 Defining Rural India Industrial estate Characteristics of small-scale industries Export Procedures for Small Enterprises
SSIs
S-4 SLO-1 Rural Markets Export potentials Small business in Indian economy Growth of SSI E-commerce and Small Enterprises
S-5 SLO-1 Rural Myths Taxation benefits Enterprise location Performance of SSI Exposure and Poultry
S-6 SLO-1 Rural Entrepreneurship Prospects for rural entrepreneurship Establishing a small enterprise Problems of SSI Sericulture
S-7 SLO-1 Meaning and Definition Export assistance Forms of ownership Small industries development corporation Courier
Constraints of potential rural
S-8 SLO-1 Market survey Small entrepreneur in domestic business Technical consultancy organization Cell Phone Sales and Service
Entrepreneurs and development units
Industrial and Technical organization of
S-9 SLO-1 Types ISO and standardization Features Dairy, Mushroom Cultivation
Tamil Nadu
Role of Small Business in Economic State Industries Promotion Corporation of
S-10 SLO-1 Cluster formation Institutional support to rural entrepreneurship Ornamental Pottery
Development Tamil Nadu
S-11 SLO-1 Domains of Rural Entrepreneurship NABARD & its schemes Reasons for Establishing Small Business Rejuvenation Dying Unit

93
 Modernization and Technology Up
S-12 SLO-1 Income and employment potential KVIC and its interventions Quality of Small Businessmen Power loom and Handloom
gradation of Coir Industry
Training for entrepreneurship A Scheme for Promoting Innovation, Rural
S-13 SLO-1 Steps to Develop Rural Entrepreneurship Advantages of Small Business Blood Bank
development Industry & Entrepreneurship
S-14 SLO-1 Infrastructure for entrepreneurship Project Formulation Disadvantages of Small Business Policy support to small scale enterprises Rice Mill
S-15 SLO-1 The Rural Economic Structure Project implementation Reasons for Failures of Small Business Legal framework Food and Fruit Processing Unit
S-16 SLO-1 Importance SEZ Different Stages of Small business Sickness in small scale industries Women SHGs
S-17 SLO-1 Scope FTZ Steps in Setting up a Small Business Incentives Role of Women SHGs in Micro Enterprises
S-18 SLO-1 Problems Sources of funds Financing small business Subsidies Identification of opportunities
S-19 SLO-1 Overcoming Techniques Credit facilities Profit planning Growth strategies International communication
Relationship between rural and urban
S-20 SLO-1 Introduction to government aids Budgeting Project management The futuristic ideas
markets
Steps to promote rural
S-21 SLO-1 Accessing institutional support Issues in small business marketing Case study Implementing innovative business model
Entrepreneurship
Steps to promote rural
S-22 SLO-1 Case study Case study Case study Contemporary risk
Entrepreneurship (continuation)
S-23 SLO-1 Case study Case study Case study Case study Case study
S-24 SLO-1 Case study Case study Case study Case study Case study

Learning 1. Desai, Vasant. (2009). Fundamentals of Entrepreneurship and Small Business Management, Himalaya Publishing House
Resources 2. Stokes, David. & Wilson, Nicholas. (2010) Small Business Management and Entrepreneurship, Cengage Learning Publishers

Learning Assessment
Continuous Learning Assessment (50% weightage)
Bloom’s Level of Final Examination (50% weightage)
CLA – 1 (10%) CLA – 2 (10%) CLA – 3 (20%) *CLA – 4 (10%)
Thinking
Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice
Remember
Level 1 20% 20% 15% 15% 15% 15% 15% 15% 15% 15%
Understand
Apply
Level 2 20% 20% 20% 20% 20% 20% 20% 20% 20% 20%
Analyze
Evaluate
Level 3 10% 10% 15% 15% 15% 15% 15% 15% 15% 15%
Create
Total 100 % 100 % 100 % 100 % -

* CLA – 4 can be from any combination of these: Assignments, Seminars, Short Talks, Mini-Projects, Case-Studies, Self-Study, MOOCs, Certifications, Conf. Paper etc.,

Course Designers
Experts from Industry Experts from Higher Technical Institutions Internal Experts
1. Dr. Manikandan. K.B., Assistant Professor, Department of Commerce,
Mr. Tom Mannapurathu Joseph, Head - Strategy (Key Markets), ISDC Dr. A. Jayapal
D G Vaishnav College profmanikandan@gmail.com
2. Dr. V.Rengarajan Professor Sri Sankara Arts & Science College,
2. Mr. Varun Jain, Managing Director & CEO Miles Education Dr. D. Durairaj
Kancheepuram

94
 Course Course L T P C
UCM20D06J FINANCIAL SERVICES Course Category E Discipline Specific Elective Course
Code Name 4 0 4 6

Pre-requisite
Nil Co-requisite Courses Nil Progressive Courses Nil
Courses
Course Offering Department Commerce Data Book / Codes / Standards Nil

Course Learning Rationale (CLR): The purpose of learning this course is to: Learning Program Learning Outcomes (PLO)
CLR-1 : To train various financial concepts 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
CLR-2 : To gain knowledge on merchant banking

Ability to Utilize Knowledge

Analyze and Interpretation

Application of Technology
Level of Thinking (Bloom)

Expected Proficiency (%)

Fundamental Knowledge
Expected Attainment (%)
CLR-3 : To study on types of leasing

Application of Concepts

Procedural Knowledge

Problem Solving Skills

Skills in Specialization

Professional Behavior
Communication Skills
CLR-4 : To analyze about factoring

Life Long Learning

Investigative Skills
CLR-5 : To understand the importance of venture capital in India

Skills in Modeling
Link with Related

Analytical Skills
Disciplines

Skills
Course Learning Outcomes (CLO): At the end of this course, learners will be able to:
CLO-1 : To understand basic concepts of financial services 3 75 70 H L L L M L H H M L L L L L M
CLO-2 : To understand about functioning of merchant banking 3 80 75 M M M H M M M H L M L M L M M
CLO-3 : To understand the leasing activity in India 3 85 80 H L H H H M H H L L L L M M M
CLO-4 : To familiarize with factoring service 3 75 70 M H M M M M M H L L M L L H M
CLO-5 : To have awareness on venture capital 3 80 75 L H M H M L H H M M L M L M M

Duration
24 24 24 24 24
(Hour)
S-1 SLO-1 Financial Services - Introduction Merchant Banking – Introduction Leasing – Introduction Factoring – Introduction Venture Capital – Introduction
Merchant Banking – Meaning &
S-2 SLO-1 Indian Financial System Leasing – History Concepts of Factoring Venture Capital Concepts
Concepts
S-3 SLO-1 Meaning of Financial Services Functions of Merchant Banking Concept of Leasing Factoring Systems in India Venture Capitalism in India
S-4 SLO-1 Importance of Financial Services Registration of Merchant Banking Definition of Leasing Types of Factoring Importance of Seed Capital
S-5 SLO-1 Types of Financial Services – Banking SEBI Guidelines for Merchant Banking Operating Lease International Factoring Features of Venture Capital
Code of Conducts for Merchant Factors determining venture capital
S-6 SLO-1 Types of Financial Services – NBFC Financial Lease Role of Banking in Factoring Services
Banking investment
Factors determining venture capital
S-7 SLO-1 Players of Financial Services Scope of Merchant Banking Other types of lease Bill Discounting
investment (continuation)
Difference between Operating Lease and Factors determining venture capital
S-8 SLO-1 Players in International Market Role of Merchant Banker Factoring vs Bill Discounting
Financial Lease investment (continuation)
S-9 SLO-1 Challenges in Financial Services Issue Management Advantages of Operating Lease Mutual Funds – Concepts Advantages of Venture Capital
S-10 SLO-1 Issues in Financial Services Book Building Advantages of Financial Lease Benefits of Mutual Funds Methods of Venture Capital Financing
Methods of Venture Capital Financing
S-11 SLO-1 Problems of Financial Services in India Lead Managers Hire Purchase – Introduction Importance of Mutual Funds
(continuation)
S-12 SLO-1 Challenges ahead in India Functions of Merchant Bankers Hire Purchase – Concepts Mechanism of Mutual Funds Angel Capital

95
 Angel Capital – Impact on Indian
S-13 SLO-1 Financial Services Sector in India Categories of Securities Issues Features of Hire Purchase Genesis of Mutual Funds
Economy
Organizational Structure of Mutual
S-14 SLO-1 Financial Services Environment – Introduction Role of Issue Manager Process of Hire Purchase Credit Rating – Introduction
Funds
S-15 SLO-1 External Environment Factors Right Issues Instalment System – Introduction Types of Mutual Funds Importance of Credit Rating
Difference between Hire Purchase and
S-16 SLO-1 Internal Environment Factors Bonus Issues Types of Mutual Funds (continuation) Factors affecting credit rating
Instalment
Difference between Hire Purchase and
S-17 SLO-1 Micro Environment Factors Underwriting – Introduction Types of Mutual Funds (continuation) Functions of credit rating
Instalment (continuation)
S-18 SLO-1 Macro Environment Factors Meaning of underwriting Advantages of Leasing AMFI Code of Ethics of Mutual Funds Types of credit rating
Difference between Hire Purchase and Asset Management Companies –
S-19 SLO-1 Services offered by banking sector in India Functions of underwriting Types of credit rating (continuation)
Lease Introduction
Difference between Hire Purchase and Role of asset management companies
S-20 SLO-1 Services offered by NBFC sector in India Types of underwriting CRISIL, CARE, ICRA
Lease (continuation) in Mutual Funds
Functions of asset management
S-21 SLO-1 Factors affecting financial services Types of underwriting (continuation) Hire Purchase Systems in India CIBIL Scores
companies
Role of Financial Services in Indian Economic Functions of asset management
S-22 SLO-1 Types of underwriting (continuation) Leasing Companies in India Other credit rating systems in India
Development companies (continuation)
Various financial products offered by Indian Financial Difference between Merchant Banker Benefit of credit rating system for
S-23 SLO-1 Problems in Leasing Investors protection – Case Study
Companies and Underwriters investors
Various financial products offered by Indian Financial
S-24 SLO-1 Underwriting Agreement Problems in Leasing (continuation) Investors protection – Case Study Credit Rating for countries
Companies (continuation)

1. M.Y. Khan, Financial services, Tata McGraw – Hill Publishing Company Limited, New Delhi
Learning
2. Gorden and Natarajan, Financial Markets and Services, Himalaya Publishing House, New Delhi
Resources
3. B. Santhanam, Margham Publication.

Learning Assessment
Continuous Learning Assessment (50% weightage)
Bloom’s Level of Final Examination (50% weightage)
CLA – 1 (10%) CLA – 2 (10%) CLA – 3 (20%) *CLA – 4 (10%)
Thinking
Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice
Remember
Level 1 20% 20% 15% 15% 15% 15% 15% 15% 15% 15%
Understand
Apply
Level 2 20% 20% 20% 20% 20% 20% 20% 20% 20% 20%
Analyze
Evaluate
Level 3 10% 10% 15% 15% 15% 15% 15% 15% 15% 15%
Create
Total 100 % 100 % 100 % 100 % -
* CLA – 4 can be from any combination of these: Assignments, Seminars, Short Talks, Mini-Projects, Case-Studies, Self-Study, MOOCs, Certifications, Conf. Paper etc.,

Course Designers
Experts from Industry Experts from Higher Technical Institutions Internal Experts
1. Dr. N. Vasudevan, Assistant Professor, Department of Commerce,
Mr. Ravishankar K, Founder & Faculty - CIMA, ACCA & CMA, SSB Global Academy Mr. D. Venkatesan
RMK Vivekananda College vasuvivekananda@gmail.com
2. Mr. Dayakar Murthy Regional Head - Business Development,ISDC 2 Dr.A.V.S.Raamkumar Assistant Professor,RMK Vivekananda College, Mylapore, Chennai Mr. K. P. Ezhilmaran

96
 Course Course Course L T P C
UCM20G05L INDUSTRIAL TRAINING G Generic Elective Course
Code Name Category 0 0 0 3

Pre-requisite
Nil Co-requisite Courses Nil Progressive Courses Nil
Courses
Course Offering Department Commerce Data Book / Codes / Standards Nil

Guidelines for Industrial Training:

1) Students must undergo industrial training after completing third semester examination (Semester Vacation) for 15 days
2) Industries can be Micro, Small, Medium or Large Scale
3) Students can be engaged in Administration, HRM, Marketing, Sales, and Finance Departments.
4) Students should submit a acceptance letter from the industry for his/her Internship
5) Students must adhere to the rules and regulation of the place of work.
6) Students must submit a Training Report along with training certificate. Issued by the industry
7) Students have to present about work place experience which includes organization culture, performance appraisal and organization‘s expectation from the trainee.
8) The above presentation can help students to understand the industry requirements and develop skill sets accordingly.
9) Report should have the following
a. Industry Profile
b. Company Profile
c. Job Profile
d. Internship Training Details
e. Feedback of the Training
10) Reporting Format – Minimum of 25 Pages and Maximum of 30 Pages – Times New Roman Font – Font Size – Heading 14 and Content 12 – Line Spacing – 1.5
11) Report should be submitted within 30 days of Commencement of Fourth Semester Classes
12) Report will be evaluated by the Faculty in charge and Viva will be conducted at the end of the Semester
13) Marks Will be awarded as follows – Internal Viva 50 Marks and End Semester Viva 50 Marks
14) If the Student has chosen this Industrial Training as Elective and Failure to undergo the training or submit the report will treated as failure in that course and the students has to redo in the forthcoming semesters
15) Report Submission - One Hardcopy and One Soft Copy in CD to be submitted. Hardcopy will be returned to the student after completion of End Semester Examination
Learning Assessment
Continuous Learning Assessment Final Evaluation
(50% weightage) (50% weightage)
Review – 1 Review – 2 Project Report Viva-Voce
Project Work / Internship 20% 30 % 30 % 20 %

97
 Course Course Course L T P C
UCM20G06L SEMINAR G Generic Elective Course
Code Name Category 0 0 0 3

Pre-requisite
Nil Co-requisite Courses Nil Progressive Courses Nil
Courses
Course Offering Department Commerce Data Book / Codes / Standards Nil

Guidelines for Seminars:

1. Faculty will be assigned for each student who takes Seminar as Elective
2. Seminar Topic will be decided by the faculty assigned to the student
3. Student should prepare for the Topic and Submit the content to the Faculty incharge
4. After approval from the faculty, student will be assigned a Class of 50 Students where he/she can deliver her lecture for Two Hours
5. Student should submit a report for choosing this course as Elective
6. The Report should contain the details of all seminars along with the content of the seminar
7. Reporting Format – Minimum of 25 Pages and Maximum of 30 Pages – Times New Roman Font – Font Size – Heading 14 and Content 12 – Line Spacing – 1.5
8. Instructions for Choosing Seminar –
a. Students choosing Seminar as Elective should take atleast minimum of 5 Seminars
b. Topic will be assigned by the Faculty
c. Layout of Presentation content will communicated by the respective faculty member.
d. Topic will be related to Business, Commerce, Finance and Current Affairs
9. Student should present any one of their topic in Conference or Seminar conducted other than SRM
10. At the end of the semester Viva Voce Examination will be conducted to evaluate the performance of the student
11. Marks Will be awarded as follows – Internal Viva 50 Marks and End Semester Viva 50 Marks
12. If the Student has chosen Seminar as Elective and Failure to do the seminar or submit the report will treated as failure in that course and the students has to redo in the forthcoming semesters
13. Report Submission - One Hardcopy and One Soft Copy in CD to be submitted. Hardcopy will be returned to the student after completion of End Semester Examination

Learning Assessment
Continuous Learning Assessment Final Evaluation
(50% weightage) (50% weightage)
Review – 1 Review – 2 Project Report Viva-Voce
Project Work / Internship 20% 30 % 30 % 20 %

98
 Course Course Course L T P C
UCM20G07L MASSIVE OPEN ONLINE COURSES (MOOC) G Generic Elective Course
Code Name Category 0 0 0 3

Pre-requisite
Nil Co-requisite Courses Nil Progressive Courses Nil
Courses
Course Offering Department N/A Data Book / Codes / Standards Nil

Guidelines for MOOC:

1. Students can choose any of the online courses in Finance.
2. Tally Certification can be made compulsory.
3. The above will increase their success probability in placement opportunities.
4. On successful completion of the courses through online exams conducted by National Testing Agency (NTA), the scores awarded will be submitted to COE and Credits to be obtained in the particular semester
5. The following are the few online courses which are offered in SWAYAM Platform from January 2020.
S. No. Course Title Course Co-ordinator Offered By
1 Advanced Corporate Strategy R. Srinivasan and Sai Yayavaram IIM-B
2 Banking and Financial Markets: A Risk Management Perspective P C Narayan IIM-B
3 Behavioral and Personal Finance Abhijeet Chandra IIT-KGP NPTEL
4 Brand Management Preeti Krishnan Lyndem IIM-B
5 Business Analytics for Management Decision Rudra P Pradhan IIT-KGP NPTEL
6 Business Planning & Project Management Dr. Ravi Ahuja Savitribai Phule Pune University, Pune CEC
7 Business Statistics Mukesh Kumar Barua IIT-R NPTEL
8 Business Analytics and Data Mining Modeling Using R Gaurav Dixit IIT-R NPTEL
9 Consumer Behaviour Srabanti Mukherjee IIT-KGP NPTEL
10 Consumer Buying Behaviour Ashish Hathi L.N. Welingkar Institute of Management Development & Research
11 Creating Happy and Meaningful Career Dr. Ramya Ranganathan IIM-B
12 Customer Relationship Management Shainesh G IIM-B
13 Design Thinking - A Primer Ashwin Mahalingam and Bala Ramadurai IIT-M
14 Direct Tax - Laws and Practice Dr. Subhrangshu Sekhar Sarkar Tezpur University CEC
15 Effective Business Communication N Bringi Dev and Rakesh Godhwani IIM-B
16 Engineering Econometrics Rudra P Pradhan IIT-KGP NPTEL
17 Entrepreneurship C Bhaktavatsala Rao IIT-M
18 Finance for Non-Finance Jayant K. Oke Savitribai Phule Pune University, Pune CEC
19 Financial Accounting and Analysis Padmini Srinivasan IIM-B
20 Financial Institutions and Markets Jitendra Mahakud IIT-KGP NPTEL
21 Financial Management CA Amita Bissa Jai Narain Vyas University, Jodhpur CEC
22 Financial Management for Managers
Anil K. Sharma IIT-KGP NPTEL
23 Financial Statement Analysis and Reporting
24 Foundation Course in Managerial Economics Barnali Nag IIT-KGP NPTEL
25 Fundamentals in Banking and Insurance Dr. Girija Shankar Savitribai Phule Pune University, Pune CEC
26 Fundamentals of Business and Accounting for Managers Dr. Pradeep P. Prajapati Department of Economics, Gujarat University, Ahmedabad CEC
27 Fundamentals of Financial Management Dr. Rupali Sheth Savitribai Phule Pune University, Pune CEC

99
S. No. Course Title Course Co-ordinator Offered By
28 Global Marketing Management Prof. Zillur Rahman IIT-R NPTEL
29 Infrastructure Planning and Managements Ashwin Mahalingam IIT-M NPTEL
30 Innovation and Start-up Policy Rahul K. Mishra IILM Institute for Higher Education IIM-B
31 Integrated Marketing Management R Srinivasan IISc-B NPTEL
32 Intellectual Property Rights: A Management Perspective Damodaran A IIM-B
33 Introduction to Banking and Financial Markets P C Narayan IIM-B
34 Introduction to GST Anirban Ghosh Netaji Subhas Open University IGNOU
35 Introduction to Managerial Economics Subhashish Gupta IIM-B
36 Introduction to Marketing Essentials Ashis Mishra IIM-B
37 Introduction to Marketing Management – 1 Dr. Nambram Amulkumar Manipur University CEC
38 Introduction to Operations Research G. Srinivasan IIT-M NPTEL
39 Introduction to Retail Management Ashis Mishra IIM-B
40 Introduction to Stochastic Processes Manjesh hanawal IIT-B NPTEL
41 Introduction to System Dynamics Modeling Jayendran Venkateswaran IIT-B NPTEL
42 Management Accounting for Decision Making M S Narasimhan IIM-B
43 Management of Commercial Banking Jitendra Mahakud IIT-KGP NPTEL
44 Management of Inventory Systems Pradip Kumar Ray IIT-KGP NPTEL
45 Management of New Products and Services Jayanta Chatterjee IIT-K NPTEL
46 Managerial Skills for Interpersonal Dynamics Santosh Rangnekar IIT-R NPTEL
47 Managing Innovation Rishikesha T Krishnan and Vinay Dabholkar IIM-B
48 Managing Change in Organizations KBL Srivastava IIT-KGP NPTEL
49 Manufacturing Competitiveness Shishir Bharadwaj Quality Council of India IIM-B
50 Marketing Analytics Swagato Chatterjee IIT-KGP NPTEL
51 Marketing Research and Analysis-II J. K. Nayak IIT-R NPTEL
52 Marketing and Innovation Smitha Girija IILM Institute for Higher Education IIM-B
53 Modelling and Analytics for Supply Chain Management Kunal Kanti Ghosh & Anupam Ghosh IIT-KGP NPTEL
54 New Product Development Ganesh N Prabhu IIM-B
55 Operations Management B Mahadevan IIM-B
56 Operations Research Bibhas C. Giri Jadavpur University CEC
57 Organizational Design: Creating Competitive Advantage Sourav Mukherji IIM-B
58 Organizational Behaviour Dr. Nilam Panchal B.K. School of Business Management, Gujarat University CEC
59 Predictive Analytics Dinesh Kumar IIM-B
60 Principles of Human Resource Management Aradhna Malik IIT-KGP NPTEL
61 Production and Operation Management Rajat Agrawal IIT-R NPTEL
62 Quality Design and Control Pradip Kumar Ray IIT-KGP NPTEL
63 Quantitative Marketing Research Prithwiraj Mukherjee IIM-B
64 Retail Management Dr. Yamini Karmarkar & Dr. Geeta Nema Devi Ahilya Vishwavidyalaya, Indore CEC
65 Services Marketing: A Practical Approach Biplab Datta IIT-KGP NPTEL
66 Services Marketing: Integrating People Technology Strategy Zillur Rahman IIT-R NPTEL
67 Simulation of Business Systems: An Applied Approach Deepu Philip IIT-K NPTEL
68 Six Sigma Jitesh J Thakkar IIT-KGP NPTEL
Department of Statistics, University School of Sciences, Gujarat University,
69 Statistics for Business Economics Dr. Manharlala N. Patel
Ahmedabad, India CEC
70 Strategic Management P D Jose, Rejie George Pallathita & Sai Yayavaram IIM-B

100
S. No. Course Title Course Co-ordinator Offered By
71 Strategy and the Sustainable Enterprise P D Jose IIM-B
72 Supply Chain Analytics Rajat Agrawal IIT-R NPTEL
73 Supply Chain Management Dr. P. Chitramani Avinashilingam Institute for Home Science and Higher Education for Women, CEC
74 Total Quality Management – I Raghu Nandan Sengupta IIT-K NPTEL

Learning Assessment
Continuous Learning Assessment Final Evaluation
(50% weightage) (50% weightage)
Review – 1 Review – 2 Project Report Viva-Voce
Project Work / Internship 20% 30 % 30 % 20 %

101
 Course Course L T P C
UJK20401T Professional Skills Course Category -JK Life Skill Course
Code Name 2 0 0 2

Pre-requisite Courses Nil Co-requisite Courses Nil Progressive Courses Nil

Course Offering Department Career Development Centre Data Book / Codes/Standards -

Course Learning Rationale (CLR): The purpose of learning this course is to: Learning Program Learning Outcomes (PLO)
CLR-1 : expose students to the requirements of job market 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
CLR-2 : develop resume building practice

Link with Related Disciplines

Ability to Utilize Knowledge

CLR-3 : increase efficiency in speaking during group discussions

Level of Thinking (Bloom)

Expected Proficiency (%)

Expected Attainment (%)

Fundamental Knowledge
Application of Concepts

Analyze, Interpret Data

prepare students for job interviews

Procedural Knowledge
CLR-4 :

Problem Solving Skills

Skills in Specialization

Communication Skills

Professional Behavior
CLR-5 : instill confidence in students and develop skills necessary to face audience

Life Long Learning

Investigative Skills
Skills in Modeling

Analytical Skills
CLR-6 : develop speaking and presentation skills in students

ICT Skills
Course Learning Outcomes (CLO): At the end of this course, learners will be able to:

CLO-1 : understand the importance of resume preparation and build resume 3 80 70 M M L L M H - - - M H L H H H

CLO-2 : acquire group discussion skills 3 85 75 M M L L M H - - - M H L H H H
CLO-3 : face interviews confidently 3 85 80 M M L L M H - - - M H L H H H
CLO-4 : Ask appropriate questions during an interview 3 85 80 M M L L M H - - - M H L H H H
CLO-5 : understand various types of presentation and use presentation skills in projects 3 85 80 M M L L M H - - - M H L H H H
CLO-6 : build confidence during any presentation 3 85 80 M M L L M H - - - M H L H H H

Duration
6 6 6 6 6
(hour)
Meaning and types of interview (face to Types - Informative, Instructional, PowerPoint presentation–body language
SLO-1 Introduction of resume and its importance Meaning and methods of group discussion
face, telephonic, video) Arousing, Persuasive, Decision-making and stage etiquettes
S-1 Structure of a presentation – Introduction of
Difference between a CV, Resume and Bio PowerPoint presentation–body language
SLO-2 Procedure of group discussion Dress code, background research the event, Introducing the speaker, vote of
Data and stage etiquettes
thanks
Essential components of a good resume,
STAR Technique (situation, task, approach Working with audience – ice-breaking,
SLO-1 common errors people make while Group discussion – simulation PowerPoint presentation–practice session
and response) for facing an interview Creating a 'Plan B',
S-2 preparing a resume
Interview procedure (opening, listening Getting the audience in the mood,
SLO-2 Resume building format Group discussion – common errors PowerPoint presentation– practice session
skills, closure, asking questions) working with emotions,
Improvisation and unprepared
Important questions generally asked in an
S-3 SLO-1 Resume building using templates Group discussion – types – Topic based presentations, man-woman view, feedback PowerPoint presentation–practice session
interview
– appreciation and critique

102
 Improvisation and unprepared
Group discussion – types – Case study Important questions generally asked in an
SLO-2 Resume building using templates presentations, man-woman view, feedback PowerPoint presentation– practice session
based interview
– appreciation and critique
Power point presentation, skit, drama,
Group discussion – practice session- Topic
SLO-1 Resume building activity Mock interview – face to face dance, mime, short films and documentary PowerPoint presentation–practice session
based
– Dos and Don’ts
S-4
Power point presentation, skit, drama,
SLO-2 Resume building activity - Feedback Group discussion - Feedback Mock interview- Feedback dance, mime, short films and documentary PowerPoint presentation– practice session
– Dos and Don’ts
Group discussion – practice session- Topic PowerPoint presentation – content
SLO-1 Video resume – Tips and tricks Mock interview - face to face PowerPoint presentation–practice session
based preparation
S-5
PowerPoint presentation–logical
SLO-2 Video resume – Do’s and Don’ts Group discussion - Feedback Mock interview - Feedback PowerPoint presentation– practice session
arrangement of content
Group discussion – practice session- Case PowerPoint presentation–using internet
SLO-1 Video resume – Templates Mock interview - face to face PowerPoint presentation–practice session
study based source, citations, bibliography
S-6
PowerPoint presentation–using internet
SLO-2 Video resume – Templates Group discussion - Feedback Mock interview- Feedback PowerPoint presentation– practice session
source, citations, bibliography

1. Scott Bennett, The Elements of Resume Style: Essential Rules for Writing Resumes and 4. Paul Newton, How to deliver a presentation ; e-book
Cover Letters That Work, AMACOM, 2014
Learning 5.Eric Garner, A-Z of Presentation, Eric Garner and Ventus Publishing ApS, 2012, bookboon.com
2. David John, Tricks and Techniques of Group Discussions, Arihant, 2012
Resources
3. Singh O.P., Art of Effective Communication in Group Discussion and Interview, S Chand &
Company, 2014

Learning Assessment
Continuous Learning Assessment (100% weightage)
Level Bloom’s Level of Thinking CLA-1 (20%) CLA-2 (20%) CLA-3 (30%)# CLA-4 (30%) ##
Theory Theory Theory Theory
Remember
Level 1 10% 10% 30% 15%
Understand
Apply
Level 2 50% 50% 40% 50%
Analyze
Evaluate
Level 3 40% 40% 30% 35%
Create
Total 100 % 100 % 100 % 100 %
# CLA-1, CLA-2 and CLA-3 can be from any combination of these: Online Aptitude Tests, Classroom Activities, Case Studies, Poster Presentations, Power-point Presentations, Mini Talks, Group Discussions, Mock interviews, etc.
## CLA – 4 can be from any combination of these: Assignments, Seminars, Short Talks, Mini-Projects, Case-Studies, Self-Study, MOOCs, Certifications, Conf. Paper etc.,
Course Designers
Experts from Industry Experts from Higher Technical Institutions Internal Experts

1. Mr Priyanand, Assistant Professor, CDC, E&T, SRMIST

1. Ajay Zener, Director, Career Launcher -
2. Ms Sindhu Thomas, Head in charge, CDC, FSH, SRMIST
3. Ms Mahalakshmi, Assistant Professor, CDC, FSH, SRMIST

103
 SEMESTER - V

Course Course L T P C
Course Code UCM20501J FINANCIAL MANAGEMENT C Professional Core Course
Name Category 4 0 4 6

Pre-requisite
Nil Co-requisite Courses Nil Progressive Courses Nil
Courses
Course Offering Department Commerce Data Book / Codes / Standards Time Value of Money Table

Course Learning Rationale (CLR): The purpose of learning this course is to: Learning Program Learning Outcomes (PLO)
CLR-1 : To understand the basic concepts of financial management 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
CLR-2 : To study about various sources of finance

Link with Related Disciplines

CLR-3 : To familiarize with the principles and practices of financial management

Ability to Utilize Knowledge

Analyze and Interpretation

Application of Technology
Level of Thinking (Bloom)

Expected Proficiency (%)

Fundamental Knowledge
Expected Attainment (%)
CLR-4 : To study the techniques of working capital management

Application of Concepts

Procedural Knowledge

Problem Solving Skills

Skills in Specialization

Professional Behavior
Communication Skills
CLR-5 : To study various technique of making decisions related to finance function

Life Long Learning

Investigative Skills
Skills in Modeling

Analytical Skills
Course Learning Outcomes
At the end of this course, learners will be able to:

Skills
(CLO):
CLO-1 : Ascertain the financial conditions 3 95 90 H M H H H H M H L H L M L H H
CLO-2 : Find out the ideal source of finance 3 95 90 H M H H H H M H L H L M L H H
CLO-3 : Apply the various tools of financial management 3 95 90 H H H H H H M H H H L H L H H
CLO-4 : Efficient implication of working capital 3 95 85 H H H H H H M H H H L H L H H
CLO-5 : Make a decision on the financial prospects H H H H H H M H H H L H L H H

Duration
24 24 24 24 24
(hour)
S-1 SLO-1 Introduction to finance Indian capital market Capital Budgeting Principles of working capital Introduction to Leverages
S-2 SLO-1 Introduction to Financial Management Indian stock market Principles of Capital Budgeting Concepts of Working Capital Management Definition and Characteristics of Leverage
S-3 SLO-1 Importance of Financial Management New issues market Techniques of Capital Budgeting Needs of Working Capital Management Types of Leverages
Merits and Demerits of Financial Provisions and Computation of Operating
S-4 SLO-1 Sources of Long-Term Finance Nature of capital budgeting Nature and Scope of Working Capital
Management leverage
Provisions and Computation of Financial
S-5 SLO-1 Nature of Finance Long Term Sources of Finance Identifying relevant cash flows Objectives of Working Capital
leverage
Factors Determining Long-Term Financial Provisions and Computation of Combined
S-6 SLO-1 scope of Finance Payback Period Method Types of Working Capital
requirements Leverage
Provisions and Computation of Degree of
S-7 SLO-1 functions of Finance Shares – Types Problem in Payback Period Method Sources of Working Capital
Operating Leverage
Determinants of Working Capital Provisions and Computation of Degree of
S-8 SLO-1 objectives of Financial Management Debentures – Features Problem in Payback Period Method
Management Financial Leverage
S-9 SLO-1 Approaches in Financial Management Types of Debentures – Merits & Demerits Accounting rate of return Issues and estimation of working capital Indifference point
S-10 SLO-1 Profit Maximization Difference Between Shares and Debentures Problem in Accounting rate of return Accounts Receivables Management EBIT & EPS Analysis

104
 S-11 SLO-1 Wealth Maximization Term loan Net Present Value Accounts Payable Management Computation of Leverages
S-12 SLO-1 Functions of financial manager Lease – Introduction and Advantages Problem in Net Present Value Inventory management – Introduction Computation of Leverages
S-13 SLO-1 Role of a financial manager Types of Leases Internal Rate of Return Inventory Control Techniques Computation of Leverages
S-14 SLO-1 Allocation of Funds Hire purchase Problem in Internal Rate of Return EOQ Computation of Leverages
Factors determining dividend policy and
S-15 SLO-1 Raising of funds Venture capital financing Profitability Index JIT
Dividend decision
S-16 SLO-1 Profit Planning Methods of Venture Capital Financing Problem in Profitability Index ABC Analysis Issues in dividend decisions
Computation of Capital Budgeting in
S-17 SLO-1 Understanding Capital Markets Private Equity Fixation of Stock Level Importance and Types of dividend policies
different Circumstances
Relevance & Irrelevance theories – Walter’s
S-18 SLO-1 Sources of finance Public Deposit Comparison of DCF techniques Cash management
Model,
S-19 SLO-1 Introduction to Financial planning International Financing Concept of cost of capital Working capital finance Gordon’s model and MM model
S-20 SLO-1 Importance of Financial planning Introduction to Capital structure measurement of cost of capital Trade credit, Calculation of Dividend
Factors that influences Capital Structure
S-21 SLO-1 Objectives of Financial Planning Specific cost of capital Bank Finance and Commercial paper. Calculation of Dividend
Decision
S-22 SLO-1 Limitations of Financial Planning Determinants of Capital structure Problem in Specific cost of capital Computation of Working Capital Calculation of Dividend
Provisions and Computation of Net Income
S-23 SLO-1 Introduction to financial forecasting Problem in overall cost of capital Computation of Working Capital Declaration of Dividend
Approach
Provisions and Computation of Net Operating
S-24 SLO-1 Problems in financial forecasting Computation of Cost of Capital Computation of Working Capital Payment of Dividend
Income Approach

3 Khan M.Y and Jain P.K (2006) Financial Management, Text and Problems; Tata McGraw Hill, New
Learning 1 Panday I.M. (2005) Financial Management; Vikas Publishing House, New Delhi
Delhi
Resources 2 Maheshwari S.N. (2003) Elements of Financial Management Sultan Chand and Sons, New Delhi
4 Dr. Murthy. A (2014) Financial Management, Margham Publications

Learning Assessment
Continuous Learning Assessment (50% weightage)
Bloom’s Final Examination (50% weightage)
CLA – 1 (10%) CLA – 2 (10%) CLA – 3 (20%) *CLA – 4 (10%)
Level of Thinking
Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice
Remember
Level 1 20% 20% 15% 15% 15% 15% 15% 15% 15% 15%
Understand
Apply
Level 2 20% 20% 20% 20% 20% 20% 20% 20% 20% 20%
Analyze
Evaluate
Level 3 10% 10% 15% 15% 15% 15% 15% 15% 15% 15%
Create
Total 100 % 100 % 100 % 100 % -
*CLA – 4 can be from any combination of these: Assignments, Seminars, Short Talks, Mini-Projects, Case-Studies, Self-Study, MOOCs, Certifications, Conf. Paper etc.,

Course Designers
Experts from Industry Experts from Higher Technical Institutions Internal Experts
CA. V. Jayaprakash, V. Jayaprakash & Associates 1. Dr. S. Panneerselvam, Associate Professor, St. Peter’s College Dr. S. Vijay
Mr. Ravishankar K, Founder & Faculty - CIMA, ACCA & CMA, SSB Global 2. Dr. V.Rengarajan Professor Sri Sankara Arts & Science College,
Dr. M. Hemanathan
Academy Kancheepuram

105
 Course Course L T P C
Course Code UCM20502J BUSINESS RESEARCH METHODS C Professional Core Course
Name Category 4 0 4 6

Pre-requisite
Nil Co-requisite Courses Nil Progressive Courses Nil
Courses
Course Offering Department Commerce Data Book / Codes / Standards Nil

Course Learning Rationale (CLR): The purpose of learning this course is to: Learning Program Learning Outcomes (PLO)
CLR-1 : To understand the basic concepts of research 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
CLR-2 : To study about identification of problem

Link with Related Disciplines

CLR-3 : To familiarize with various types of data and sample

Ability to Utilize Knowledge

Analyze and Interpretation

Application of Technology
Level of Thinking (Bloom)
Expected Proficiency (%)

Fundamental Knowledge
Expected Attainment (%)
CLR-4 : To know various steps in data preparation

Application of Concepts

Procedural Knowledge

Problem Solving Skills

Skills in Specialization

Professional Behavior
Communication Skills
CLR-5 : To understands methods in preparing report

Life Long Learning

Investigative Skills
Skills in Modeling

Analytical Skills
Course Learning Outcomes

Skills
At the end of this course, learners will be able to:
(CLO):
CLO-1 : Apply basic concepts of research 3 95 95 H M H H H H H H L H L M L H H
CLO-2 : Formulate research problem 3 95 95 H H H H H H H H H H L H L H H
CLO-3 : Know to select correct data and sample 3 95 95 H H H H H H H H H H L H L H H
CLO-4 : Preparing data for analysis 3 95 90 H H H H H H H H H H L H L H H
CLO-5 : Preparing research report 3 95 95 H H H H H H H H H H L H L H H

Duration
24 24 24 24 24
(hour)
S-1 SLO-1 Research Methodology - Meaning Problem identification Data – Meaning Data Preparation Research report
Distinction between compilation and Classification of Data – Primary &
S-2 SLO-1 Identification of research topic Editing – Meaning Different types
investigation Secondary
S-3 SLO-1 Theory and Research Selection of broad area Primary Data – Introduction Types of editing Contents of report
S-4 SLO-1 Domain & C. Domain Focus on problem Types of Primary Data Guidelines for editing Need of executive summary
S-5 SLO-1 Definition of Social Research Changing approach Questionnaire – Meaning & Importance Coding of data Chapterization
S-6 SLO-1 Usefulness of Social Research formulation and statement of the problem Types of Questionnaire Classification of data Contents of chapter
S-7 SLO-1 Objectives of Social Research selection and formation of Research problem Features of Questionnaire Tabulation of data Report writing
S-8 SLO-1 Problems of research in social science Sources of Research Problem Hypothesis Pilot Study Graphical presentation Readability
S-9 SLO-1 Qualities of Researcher Definition, meaning Schedule – Meaning & Importance Meaning of interpretation Comprehension
S-10 SLO-1 Criteria of good research Formulation. Questionnaire vs. Schedule Techniques of interpretation Final proof
S-11 SLO-1 Types of Research Types: Descriptive, relational and explanatory Interview – Meaning & Importance Precautions of interpretation Report format
S-12 SLO-1 Quantitative & Qualitative Research Null-Hypothesis, Verification Types of Interview Data validation Title of the report
S-13 SLO-1 Descriptive Research Approaches to research - Historical Observation – Meaning & Importance Statistical Software – Introduction Note on foot notes
S-14 SLO-1 Cross Sectional Research Merits and limitations Types of Observation SPSS Structure of thesis
S-15 SLO-1 Scope and Importance of Research Descriptive approach Secondary Data – Introduction Types of data in SPSS Preliminary section
S-16 SLO-1 Criteria of good Merits and limitations Sources of Secondary Data Preparing data for SPSS Body of thesis

106
S-17 SLO-1 Research Design Case study approach Sampling – Meaning Finding outliers Introduction
S-18 SLO-1 Stages in research design Nature of case study approach Merits and Demerits of Sampling Uploading data in SPSS Review of literature
S-19 SLO-1 Developing the hypothesis Usefulness of case study approach Laws and Essentials of Sampling Defining codes Methodology
S-20 SLO-1 Preparation of Research design Limitations of case study approach Determining Sample Size Finding out normalcy Preparation of index
S-21 SLO-1 Determining the sample design How to construct cases Types – Random Sampling Measure of Central Tendency Constructing bibliography
S-22 SLO-1 Data & datum How to analyze case study Types – Non-Random Sampling Measure of Dispersion Appendix / Reference
S-23 SLO-1 Analysis of Data How to conduct case study discussion Errors – Meaning Correlation Evaluation
S-24 SLO-1 Hypothesis Experimental approach Sampling and Non-Sampling Errors Regression Guidelines

1. C R Kothari Gaurav Garg, Research Methodology Methods and Techniques

Learning
2. Ravilochanan P, Research Methodology, Margham Publications
Resources
3. R. Prabhu, T. Raju & V. Krishnapriya, Research Methodology in Business Management, Vijay Nicole Publication, Chennai

Learning Assessment
Continuous Learning Assessment (50% weightage)
Bloom’s Final Examination (50% weightage)
CLA – 1 (10%) CLA – 2 (10%) CLA – 3 (20%) *CLA – 4 (10%)
Level of Thinking
Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice
Remember
Level 1 20% 20% 20% 20% 15% 15% 15% 15% 15% 15%
Understand
Apply
Level 2 20% 20% 20% 20% 20% 20% 20% 20% 20% 20%
Analyze
Evaluate
Level 3 10% 10% 10% 10% 15% 15% 15% 15% 15% 15%
Create
Total 100 % 100 % 100 % 100 % -
*CLA – 4 can be from any combination of these: Assignments, Seminars, Short Talks, Mini-Projects, Case-Studies, Self-Study, MOOCs, Certifications, Conf. Paper etc.,

Course Designers
Experts from Industry Experts from Higher Technical Institutions Internal Experts
1. Dr. V. Senthil Kumaran, Associate Professor, Gurunanak College
Mr. Bhaskar K, Research Head, Aktsii Advisory Services Pvt Ltd. Mr. S. Siva
senthilkumaram.mba@gmail.com
Col. Krishna Vijay,Director - Standards & QA,IESC 2. Dr.M.Ravichandran,Director,IDE, University of Madras, Chennai Dr. G. Sangeetha

107
 Course Course Course L T P C
UCM20D07J HUMAN RESOURCE MANAGEMENT E Discipline Specific Elective Course
Code Name Category 4 0 4 6

Pre-requisite
Nil Co-requisite Courses Nil Progressive Courses Nil
Courses
Course Offering Department Commerce Data Book / Codes / Standards Nil

Course Learning Rationale (CLR): The purpose of learning this course is to: Learning Program Learning Outcomes (PLO)
CLR-1 : To equip the students with the understand the basic staffing methodology 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
CLR-2 : To enable the students with selection of deserved candidates

Ability to Utilize Knowledge

Analyze and Interpretation

Application of Technology
Level of Thinking (Bloom)
CLR-3 : To inculcate the students with methods of performance appraisal and compensation

Expected Proficiency (%)

Fundamental Knowledge
Expected Attainment (%)

Application of Concepts

Procedural Knowledge

Problem Solving Skills

Skills in Specialization

Professional Behavior
CLR-4 : To understand about trade union in India

Communication Skills

Life Long Learning

CLR-5 : To focus on international HRM strategies for MNCs

Investigative Skills
Skills in Modeling
Link with Related

Analytical Skills
Disciplines
Course Learning Outcomes (CLO): At the end of this course, learners will be able to:

Skills
CLO-1 : To understand basic concepts of HRM and human resource planning. 3 75 70 H M L M M L L M L M L L L M H
CLO-2 : To analyze the recruitment, selection and training methods in an organization. 3 85 80 H H M H H H L M M M M L M M H
CLO-3 : To understand various types of appraisal and salary payments. 3 80 75 H H M H H H L M H H M M M H H
CLO-4 : To familiarize with the power of union and bargaining. 3 80 75 M M H L M M L L H H H M M H H
CLO-5 : To have awareness on various HRM strategies applicable around the world. 3 75 70 M M H M M H L L M L H L H M H

Duration
24 24 24 24 24
(hour)
HRM – Introduction, Meaning and Recruitment – Meaning and Factors Affecting Performance Appraisal – Meaning,
S-1 SLO-1 Trade Union – Meaning and Why International HRM – Meaning
Objectives recruitment Importance & Purpose
Scope and 3P’s (People, Process,
S-2 SLO-1 Sources of Recruitment – Internal Approaches to performance appraisal Types of trade union HRM vs. IHRM
Performance)
S-3 SLO-1 Importance of HRM Sources of Recruitment – External Process of performance appraisal Registration of trade union IHRM Approaches
Methods of performance appraisal –
S-4 SLO-1 Functions of HRM Types of Recruitment Recognition of trade union IHRM Approaches (continuation)
Traditional
Methods of performance appraisal –
S-5 SLO-1 Qualities of effective HR Manager Recruitment Process Trade union legislation Importance of IHRM
Modern
Human Resource Planning – Meaning,
S-6 SLO-1 E-Recruitment Problems in performance appraisal Theories of trade union Factors of IHRM
Objectives, Needs and Usefulness
Selection – Meaning, Need, Different from
S-7 SLO-1 Steps in Human Resource planning Remuneration – Meaning Measures to Strengthen trade union Practices of IHRM
Recruitment
Merits and Demerits of Human Difference between salary and wages and Measures to Strengthen trade union
S-8 SLO-1 Stages in selection process Expatriate – Meaning and advantages
Resource planning rewards (continuation)
S-9 SLO-1 Principles of Effective HRP and HRIS Stages in selection process (continuation) Types of allowances, pay split-up Problems in trade union Factors influencing expatriate

108
 Social Security Benefits – Meaning,
S-10 SLO-1 Job Analysis Training – Meaning, Need & Benefits Trade union movements in India Repatriate – Meaning and Obstacles
Objectives & Need
S-11 SLO-1 Process of job analysis Steps in training programme Types of social security Collective Bargaining – Meaning Green HRM – Meaning and Scope
Methods – On the Job with Merits & Demerits
S-12 SLO-1 Job Description Social security measures in India Collective Bargaining – Objectives Recent trends in HRM
for Employees
Methods – Off the Job with Merits & Demerits
S-13 SLO-1 Job Specification Various acts governing social security Conditions for good bargaining Case Study – Oakoms Global
for Employees
Methods – On the Job with Merits & Demerits Human Resource Information System –
S-14 SLO-1 Factors Affecting Job Design Bonus & Incentives Importance of collective bargaining
for Executives Meaning
Methods – Off the Job with Merits & Demerits
S-15 SLO-1 Approaches to job design Importance of bonus Bargaining strategies Objectives for HRIS
for Executives
S-16 SLO-1 Job Enlargement Evaluating training programmes Types of incentives Process of collective bargaining Need for HRIS
Career Planning – Meaning, Need &
S-17 SLO-1 Job Enrichment Online Training Bargaining in deadlock Traditional HR Approaches vs. HRIS
Important Terms
S-18 SLO-1 Issues in job design Promotion – Meaning Process of career planning Collective Bargaining in India Uses of HRIS
Job Evaluation – Objectives and
S-19 SLO-1 Promotion Methods – Pros and Cons Succession Planning HR Audit – Meaning and Objectives Advantages of HRIS
Procedures
S-20 SLO-1 Methods of job evaluation Transfer – Meaning & Types Career Development Benefits of HR Audit Disadvantages of HRIS
Case Study – Manpower Attracting Dilemma
S-21 SLO-1 Role of a HR Manger Career Management Process of HR Audit Designing HRIS
of HR Manager
Case Study – 360 Degree for 360 Degree
S-22 SLO-1 Functions of a HR Manager Case Study – Right Man Wrong Job Approaches of HR Audit Personnel Inventory – Meaning
Feedback
Case Study – Employee Training in Case Study – Health Insurance Schemes Case Study – Trade Union in Jetworth
S-23 SLO-1 Case Study – HRP in THDCL Personnel Inventory by IT Companies
Hindustan Chemicals for Farmers in Karnataka Company
Case Study – Job Design in Case Study – Career Planning in Wipro Case Study – Trade Union in Tubelight
S-24 SLO-1 Case Study – Employee Training in Motorola Case Study - Wipro
Engineering Industry and Axis Bank Company

1 Aswathappa. K, Human Resources Management, TATA McGraw Hill Publishers, New Delhi, (2018).
Learning 4 Stephen Robbins, Cross Culture Management, Pearson Publications (2018).
2 Chandramohan, Human Resource Management, APH Publishing Corporation (2018).
Resources 5 K. Sundar, J. Srinivasan, Essentials of Human Resource Management, Vijay Nicole Publishers, Chennai
3 L.M. Prasad, Organizational Behaviour, Sultan Chand Publications, 14th Edition.

Learning Assessment
Continuous Learning Assessment (50% weightage)
Bloom’s Level of Final Examination (50% weightage)
CLA – 1 (10%) CLA – 2 (10%) CLA – 3 (20%) *CLA – 4 (10%)
Thinking
Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice
Remember
Level 1 20% 20% 15% 15% 15% 15% 15% 15% 15% 15%
Understand
Apply
Level 2 20% 20% 20% 20% 20% 20% 20% 20% 20% 20%
Analyze
Evaluate
Level 3 10% 10% 15% 15% 15% 15% 15% 15% 15% 15%
Create
Total 100 % 100 % 100 % 100 % -
* CLA – 4 can be from any combination of these: Assignments, Seminars, Short Talks, Mini-Projects, Case-Studies, Self-Study, MOOCs, Certifications, Conf. Paper etc.,

109
Course Designers
Experts from Industry Experts from Higher Technical Institutions Internal Experts
1. Dr. K. Malarvizhi, Dean, Hindustan College
Mr. B. Anbuthambi, Vice President, ICT Academy Dr. Mari Anand. N
flowereye14@gmail.com
Mrs. Saravana Kumar Consultant - Regional Manager - South
2. Mr.C.Senthilnathan Director V-Link Systems Dr. S. Tamilarasi
IKYA

110
 Course Course L T P C
Course Code UCM20D08J INTELLECTUAL PROPERTY RIGHTS E Discipline Specific Elective Course
Name Category 4 0 4 6

Pre-requisite
Nil Co-requisite Courses Nil Progressive Courses Nil
Courses
Course Offering Department Commerce Data Book / Codes / Standards Nil

Course Learning Rationale (CLR): The purpose of learning this course is to: Learning Program Learning Outcomes (PLO)
CLR-1 : To introduce the concept and laws of Intellectual Property Right. 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
CLR-2 : To create awareness on trademark

Link with Related Disciplines

Ability to Utilize Knowledge

Analyze and Interpretation

CLR-3 : To familiarize the concepts of Copyright Laws

Application of Technology
Level of Thinking (Bloom)
Expected Proficiency (%)

Fundamental Knowledge
Expected Attainment (%)

Application of Concepts
CLR-4 : To understand the Patents Act

Procedural Knowledge

Problem Solving Skills

Skills in Specialization

Professional Behavior
Communication Skills
CLR-5 : To get awareness about WIPO

Life Long Learning

Investigative Skills
Skills in Modeling

Analytical Skills
Course Learning Outcomes
At the end of this course, learners will be able to:
(CLO):

Skills
CLO-1 : Have an awareness about the foundations of Intellectual Property Rights 3 80 70 L H L H L L M H L L M H L H H
CLO-2 : Get an idea about the Trademarks Act 3 85 75 M H L M L M M H M L M H L H H
CLO-3 : Familiar with the copyright procedures 3 75 70 M H M H L H M H M L M H L H H
CLO-4 : Have an awareness about the concept of Patent Act 3 85 80 M H M H L H M H M L M H L H H
CLO-5 : Understand about WIPO and treaty 3 85 75 H H M H L H M H M L M H L H H

Duration
24 24 24 24 24
(hour)
World Intellectual Property Organization
S-1 SLO-1 Intellectual Property – Introduction Trademark Act, 1999 - Introduction Copyright Act, 1957 – Introduction Patent – Introduction
(WIPO)
S-2 SLO-1 Concept of Intellectual Property Historical Perspective Meaning of Copyright Concept of Patent History of WIPO
S-3 SLO-1 Intellectual Property in India Object of Trade Marks Law Authorship and Ownership Patents Act, 1970 Mission of WIPO
Geographical Indications of Goods
S-4 SLO-1 Certification Trademark Copyright Subsists Salient Features of the Act Activities of WIPO
(Registration and Protection) Act
S-5 SLO-1 Salient Features Collective Mark Copyright Pertaining to Software Product / Process Patents Structure of WIPO
S-6 SLO-1 Trade Secrets Trade Description Term of Copyright Duration of Patents Administration of WIPO
S-7 SLO-1 Utility Models Permitted Use Copyright Office Patentable Objects Membership of WIPO
World Intellectual Property
S-8 SLO-1 Registrar of Trademarks Copyright Board Elements of Patentability Constitutional Reform of WIPO
Organisation (WIPO)
S-9 SLO-1 WIPO and WTO Registration of Trademarks Functions of the Copyright Board Non-Patentable Subject Matter Paris Convention
Paris Convention for Protection of
S-10 SLO-1 Registration Procedure Assignment of Copyright Application for Patent Berne Convention
Industrial Property
S-11 SLO-1 Common Rules Trademark Search Mode of Assignment Form of Application WIPO Copyright Treaty
S-12 SLO-1 Patent Cooperation Treaty (PCT) Apply for Trademark Licenses by Owners of Copyright Complete Specification Patent Cooperation Treaty

111
 Filing and Prosecuting Trade Mark Statutory License for Broadcasting of Important Elements of Complete
S-13 SLO-1 Advantages of PCT Filing Budapest Treaty
Applications Literary and Musical Works Specification
Trade Related Aspects of Intellectual
S-14 SLO-1 Review by the Trade Marks Office Termination of License Types of Patent Applications Hague Agreement
Property Rights (TRIPS) Agreement
S-15 SLO-1 Features of TRIPS Requisites for Registration Copyright Societies Procedure for Application Trademark Law Treaty
Duration and Renewal of Trade Mark
S-16 SLO-1 Issues Covered of TRIPS Broadcast Reproduction Right Procedure for Application (continuation) Patent Law Treaty
Registration
S-17 SLO-1 TRIPS – Trademarks Opposition to Registration Exclusive Right of Performer Procedure for Application (continuation) Strasbourg Agreement
S-18 SLO-1 TRIPS – Geographical indications Registered Users Moral Right of Performer Procedure for Application (continuation) Nice Agreement
S-19 SLO-1 TRIPS – Industrial Designs Certification Trade Mark Copyright Protection to Foreign Works Opposition to the Patent Vienna Agreement
S-20 SLO-1 TRIPS – Patents Madrid Agreement Registration of Copyright Grant of Patents Locarno Agreement
S-21 SLO-1 TRIPS – Rights Conferred International Registration Infringement of Copyright Term of Patent Protection of Performers
Madrid Agreement Concerning the International Convention for the Protection of
S-22 SLO-1 Term of protection Statutory Exceptions Patents of Addition
International Registration New Varieties of Plants
Remedies against Infringement of
S-23 SLO-1 Conditions on Patent Applicants Advantages of the Madrid System Restoration of Lapsed Patents WIPO-WTO Cooperation
Copyright
Remedies against Infringement of Progressive Development of International
S-24 SLO-1 Process Patents Effects of an International Registration Revocation of Patents
Copyright (continuation) Intellectual Property Law

1. G.V.G Krishnamurthy: The Law of Trademarks, Copyright, Patents and Design,2017 4. B L Wadehra: Law Relating to Patents, Trademarks, Copyright, Designs and Geographical Indications,
Learning
2. Satyawrat Ponkse: The Management of Intellectual Property, 2018 2018
Resources
3. WIPO: WIPO Guide to Using Patent Information, 2019 (websites references) 5. WIPO: The Value of Intellectual Property, Intangible Assets and Goodwill ,2019 (websites references)

Learning Assessment
Continuous Learning Assessment (50% weightage)
Bloom’s Final Examination (50% weightage)
CLA – 1 (10%) CLA – 2 (15%) CLA – 3 (15%) CLA – 4 (10%) #
Level of Thinking
Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice
Remember
Level 1 20% 20% 15% 15% 15% 15% 15% 15% 15% 15%
Understand
Apply
Level 2 20% 20% 20% 20% 20% 20% 20% 20% 20% 20%
Analyze
Evaluate
Level 3 10% 10% 15% 15% 15% 15% 15% 15% 15% 15%
Create
Total 100 % 100 % 100 % 100 % -
# CLA – 4 can be from any combination of these: Assignments, Seminars, Short Talks, Mini-Projects, Case-Studies, Self-Study, MOOCs, Certifications, Conf. Paper etc.,

Course Designers
Experts from Industry Experts from Higher Technical Institutions Internal Experts
Col. Krishna Vijay, Director - Standards & QA, IESC 1. Dr. S. Panneerselvam, Associate Professor, St. Peter’s College Dr. S. Sathyasellan
Mr. Varun Jain,Managing Director & CEO,Miles Education 2. Dr.M.Ravichandran,Director,IDE, University of Madras, Chennai Mrs. Y. Esther Reeta

112
 Course Course L T P C
Course Code UCM20D09J E – GOVERNANCE E Discipline Specific Elective Course
Name Category 4 0 4 6

Pre-requisite
Nil Co-requisite Courses Nil Progressive Courses Nil
Courses
Course Offering Department Commerce Data Book / Codes / Standards Nil

Course Learning Rationale (CLR): The purpose of learning this course is to: Learning Program Learning Outcomes (PLO)
CLR-1 : To familiarizes the students with the concept of e-Governance. 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
CLR-2 : To provide a basic understanding of e-governance strategies

Ability to Utilize Knowledge

Analyze and Interpretation

Application of Technology
Level of Thinking (Bloom)
Expected Proficiency (%)

Fundamental Knowledge
Expected Attainment (%)
CLR-3 : To know how an effective strategic plan can be developed through a process.

Application of Concepts

Procedural Knowledge

Problem Solving Skills

Skills in Specialization

Professional Behavior
Communication Skills
CLR-4 : To conceptualization of ideas and development of service delivery models for improving the quality of service to citizen

Life Long Learning

Investigative Skills
CLR-5 : To know about e-government services

Skills in Modeling
Link with Related

Analytical Skills
Disciplines
Course Learning Outcomes
At the end of this course, learners will be able to:

Skills
(CLO):
CLO-1 : Identify the concept and need of e-Governance Projects 3 75 70 H L L L M L M L M L L L M L M
CLO-2 : Analyze advantages and disadvantages of e-government programs 3 80 75 M M M H M M L L L M L M M M M
CLO-3 : identify major issues and strategies behind e-government programs 3 85 80 H L H H H M L M L L L L M M M
CLO-4 : Compare the different e-governance projects and analyze the maturity among models 3 75 70 M H M M M M L M L L M L M H M
CLO-5 : Prioritize types of e-government services 3 80 75 L H M H M L L M M M L M M M M

Duration
24 24 24 24 24
(hour)
Introduction to E-Governance E-Governance Technologies – Introduction and Introduction to E-Governance Portals Introduction to e-Governance Product and
S-1 SLO-1 Introduction to e-Governance
Architecture Overview around the Globe Services in India
Introduction to e-Governance supported by
S-2 SLO-1 Elements of e-Governance E-Governance Planning Virtual Environments Study of e-Governance models
National Informatics Centre (NIC) in India
Study of e-Governance models of different Introduction to National e-Governance Plan
S-3 SLO-1 e-Governance: Policies E-Governance Implementation Usability of Virtual Environments
countries (NeGP)
e-Governance models of developed Overview to National e-Governance Plan
S-4 SLO-1 e-Governance: Strategies Legal Framework of e-Governance E-Governance - Information Management
countries (NeGP)
Organization structure and flowchart of e-Governance models of developing
S-5 SLO-1 e-Governance: Frameworks Digital Archiving in E-Governance Introduction to e-POST
e-governance countries
Overview of e-Governance and Introduction Enterprise Business
S-6 SLO-1 E-Governance – Design Finding the gaps in each model Overview to e-POST
discussions Architecture
Development of Enterprise Business Data Exchange Layer for Government
S-7 SLO-1 Information towards Society Concepts E-Governance Maturity Model Introduction to AGMARKNET
Architecture Information Systems (GIS)
Development for Government Information Case Studies of e-Governance in
S-8 SLO-1 Information Society Concepts E-Governance Public Management Overview to AGMARKNET
Systems (GIS) developed countries
Technology and Individual: Ethics of Law and Case Studies of e-Governance in
S-9 SLO-1 Information Society Principles E-Governance Administration Introduction to Examination Results Portal
Technology developed countries

113
 Introduction to E-Governance Business Discussion E-Governance Technology – Ethics Case Studies of e-Governance in
S-10 SLO-1 Introduction to ICT Overview to Examination Results Portal
Models (Legal) developed countries
E-Governance Planning - Business Discussion E-Governance Technology towards Case Studies of e-Governance in Introduction to Gyandoot e-Governance
S-11 SLO-1 Introduction to e-Governance
Models individual – Ethics of law developed countries Project
Implementation of E-Governance Case Studies of e-Governance in
S-12 SLO-1 e-Governance Technology E-Governance Security in a Networked World Overview to Gyandoot e-Governance Project
Business Models developed countries
Case Studies of e-Governance in
S-13 SLO-1 e-Governance Society Feedback and review of business model E-Governance Privacy in a Networked World Introduction to JUDIS
developed countries
e-Governance Project - Change Internet of Things - Smart Devices, Processes Case Studies of e-Governance in
S-14 SLO-1 e-Governance State and Governance Overview to JUDIS
Management and Services developed countries
e-Governance Project - Capacity Case Studies of e-Governance in
S-15 SLO-1 Development Policy Internet of Things - Processes Introduction to Indian Passport portal
Building developing countries
Case Studies of e-Governance in
S-16 SLO-1 Globalization Introduction to Data System Internet of Things - Services Overview to Indian Passport portal
developing countries
Data System Infrastructure Case Studies of e-Governance in
S-17 SLO-1 Business Information Systems Legal Aspects of Software Introduction to Rural Bazar
preparedness developing countries
Case Studies of e-Governance in
S-18 SLO-1 Government Process Re-engineering Infrastructural preparedness – Legal Legal Aspects of Database Protection Overview to Rural Bazar
developing countries
Good governance through E- Case Studies of e-Governance in Introduction to Tax System 2017 –Pre-Value
S-19 SLO-1 Infrastructural preparedness – Human Introduction to Cloud
governance developing countries Added Tax and Post GST
Infrastructural preparedness – Case Studies of e-Governance in
S-20 SLO-1 Introduction to e-Democracy Cloud management system Introduction to GST
Institutional developing countries
Infrastructural preparedness – Discussion Cloud management system and Case Studies of e-Governance in
S-21 SLO-1 e-Democracy in India Discussion Using e-Governance in taxing
Technological users developing countries
Discussion on Infrastructural Case Studies of e-Governance in under
S-22 SLO-1 Advantages of e-Democracy Development in Cloud Overview to GST
preparedness developing countries
Case Studies of e-Governance in under
S-23 SLO-1 Disadvantages of e-Democracy e-governance Leadership Technical Change Paradigms GST implications in economy
developing countries
Opportunities and Challenges in Case Studies of e-Governance in under
S-24 SLO-1 e-governance Strategic Planning Techno-economic Paradigms GST implications in economy
Implementing e-Democracy in India developing countries

1. E-governance for Development: A Focus on India, Shirin Madon, Palgrave Macmillan, 2009
2. E-governance: case studies, Ashok Agarwal, University Press India, 2007
3. IT-e-Governance in India, Kamalesh N. Agarwala, Murli D. Tiwari, Macmillan, 2002
4. E-government: from vision to implementation: a practical guide with case studies, Subhash C. Bhatnagar, SAGE, 2004
5. E-Governance: Concepts and Case Studies, C.S.R. Prabhu, PHI, 2011
Reference Materials
Learning
1. Electronic Governance and Cross-Boundary Collaboration: Innovations and Advancing Tools, Yu-Che Chen (Northern Illinois University, USA) and Pin-Yu Chu (National Chengchi University, Taiwan),
Resources
Publisher: Information Science Reference, 2011
2. Public Information Technology and E-Governance: Managing the Virtual State by G. David Garson, Publisher: Jones & Bartlett Learning, 2006
3. Global e-Governance: Advancing e-Governance Through Innovation and Leadership, by J Tubtimhin, Publisher: IOS Press, 2009
4. Innovations In e-Government: Governors and Mayors Speak-Out, By Erwin Blackstone, Michael Bognanno &Simon Hakim
5. E-governance: A Global Perspective on a New Paradigm, edited by Toshio Obi, Publisher: IOS Press, 2007
6. Governance and Information Technology from Electronic Government to Information Government edited by Viktor Mayer-Schönberger and David Lazer, Publisher: Massachusetts Institute of Technology, 2007

114
Learning Assessment
Continuous Learning Assessment (50% weightage)
Bloom’s Level of Final Examination (50% weightage)
CLA – 1 (10%) CLA – 2 (10%) CLA – 3 (20%) *CLA – 4 (10%)
Thinking
Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice
Remember
Level 1 20% 20% 15% 15% 15% 15% 15% 15% 15% 15%
Understand
Apply
Level 2 20% 20% 20% 20% 20% 20% 20% 20% 20% 20%
Analyze
Evaluate
Level 3 10% 10% 15% 15% 15% 15% 15% 15% 15% 15%
Create
Total 100 % 100 % 100 % 100 % -
* CLA – 4 can be from any combination of these: Assignments, Seminars, Short Talks, Mini-Projects, Case-Studies, Self-Study, MOOCs, Certifications, Conf. Paper etc.,

Course Designers
Experts from Industry Experts from Higher Technical Institutions Internal Experts
Dr. B. Vijayakumar, Assistant Professor P.G. Department of Commerce,
Mr. Varun Jain, Managing Director & CEO, Miles Education Mr. S. Vevek
D.G. Vaishnav College vijayakumar_sakthi@yahoo.co.in
CA. V. Jayaprakash Chartered Accountant V. Jayaprakash & Associates 2. Dr. V. Muthukumar, Assistant Professor, Madras Christian College, Chennai Dr. P. Sankar

115
 L T P C
Course Code UES20AE1T Course Name ENVIRONMENTAL STUDIES Course Category AE Ability Enhancement Courses
3 0 0 3

Pre-requisite Courses Nil Co-requisite Courses Nil Progressive Courses Nil

Course Offering Department Commerce Data Book / Codes/Standards Nil

Course Learning Rationale (CLR): The purpose of learning this course is to: Learning Program Learning Outcomes (PLO)
CLR-1 : To teach the importance of environment 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
CLR-2 : To impart the knowledge about ecosystem

Link with Related Disciplines

Ability to Utilize Knowledge

CLR-3 : To teach about Biodiversity

Analyze and Interpretation

Application of Technology
Level of Thinking (Bloom)
Expected Proficiency (%)

Fundamental Knowledge
Expected Attainment (%)
CLR-4 : To create awareness about environmental pollution

Application of Concepts

Procedural Knowledge

Problem Solving Skills

Skills in Specialization

Professional Behavior
Communication Skills
CLR-5 : To understand about Environment Protection

Life Long Learning

Investigative Skills
Skills in Modeling

Analytical Skills
Course Learning Outcomes (CLO): At the end of this course, learners will be able to:

Skills
CLO-1 : To gain knowledge on the importance of natural resources and energy 2 75 60 H H H - - - - - - - - - - - -
CLO-2 : To understand the structure and function of an ecosystem 2 80 70 - H - H - - - - - - - - - - -
To imbibe an aesthetic value with respect to biodiversity, understand the threats and its conservation and appreciate the
CLO-3 : 2 70 65 H - - - - - - - - - - - - -
concept of interdependence
CLO-4 : To understand the causes of types of pollution and disaster management 2 70 70 H - H H H - - - - - - - - - -
CLO-5 : To observe and discover the surrounding environment through field work 2 80 70 - H - H - - - - - - - - - - -

Duration (hour) 9 9 9 9 9
Biodiversity at Global, National And Local
SLO-1 Environmental Studies- Concept Concept of an ecosystem Need for equitable utilization
Levels Causes, Effects and Control Measures of
S-1
Scope and Importance of Environmental Ecosystem degradation and Resource Nuclear hazards
SLO-2 India as a Mega Diversity Nation Equity – Disparity
Studies utilization
Threats to biodiversity: habitat loss, Solid Waste Management Causes,
SLO-1 Need for public awareness. Structure and Functions of an ecosystem Urban – rural equity issues
S-2 poaching of wildlife Effects and Control Measures of Urban
SLO-2 Institutions in Environment Producers, consumers and decomposers man-wildlife conflicts and Industrial Waste The need for Gender Equity
Preserving resources for future
SLO-1 People in Environment Energy flow in the ecosystem Endangered species of India
generations
The water cycle , The Carbon cycle , The
S-3 Role of Individuals In Pollution Prevention
Oxygen cycle , The Nitrogen cycle , The
SLO-2 Awareness about Environmental Studies Endemic species of India The rights of animals
energy cycle and, Integration of cycles in
nature
Introduction to natural resources-
SLO-1 Ecological succession Environmental Pollution- Definition
Associated Problems Disaster management- Nature Floods, The ethical basis of environment
S-4
Food chains, Food webs and Ecological Earthquakes education and awareness
SLO-2 Renewable and Nonrenewable resources
pyramids

116
 Ecosystem, Introduction, Types,
SLO-1 Forest resources Characteristic features, Structure and Causes, Effects and Control Measures of The conservation ethic and traditional
S-5 Cyclones Landslides
functions Air Pollution value systems of India
SLO-2 Water Resources Forest ecosystem
SLO-1 Mineral Resources Grassland ecosystem Social Issues and the Environment From
Causes, Effects and Control Measures of
S-6 Unsustainable to Sustainable Wasteland Reclamation
SLO-2 Food Resources Desert ecosystem Water Pollution
Development
Aquatic ecosystems (ponds, lakes,
SLO-1 Energy Resources
streams) Causes, Effects and Control Measures of
S-7 Water Conservation Climate change & Global warming
Aquatic ecosystems (rivers, estuaries, Soil Pollution
SLO-2 Land Resources
oceans)
Renewable and non-renewable
SLO-1 Value Of Biodiversity
resources- Wind Causes, Effects and Control Measures of
S-8 Rain Water Harvesting Watershed Acid rain & Ozone layer depletion
Renewable and non-renewable Consumptive Value And Productive Marine pollution
SLO-2
resources- geothermal Value
Renewable and non-renewable Causes, Effects and Control Measures of Environmental Ethics: Issues and Possible
SLO-1 Social Value and Ethical Value
resources- Solar Noise Pollution Solutions Nuclear Accidents and Nuclear
S-9
Renewable and non-renewable Causes, Effects and Control Measures of Holocaust
SLO-2 Aesthetic Value and Option Value Resource consumption patterns
resources- Biomass Thermal Pollution

Theory:
1. Bharucha Erach, (2013), Textbook of Environmental Studies for Undergraduate Courses (Second edition). Telangana, India: Orient BlackSwan.
Learning
2. Basu Mahua, Savarimuthu Xavier, (2017), SJ Fundamentals of Environmental Studies. Cambridge, United Kingdom: Cambridge University Press
Resources
3. Dr.R.Jeyalakshmi.2014.,Text book of Environmental Studies, Devi publications, Chennai
4. Bharucha Erach, The Biodiversity of India, Mapin Publishing Pvt. Ltd., Ahmedabad – 380013, India, Email:mapin@icenet.net (R)

Learning Assessment
Continuous Learning Assessment (50% weightage)
Bloom’s Final Examination (50% weightage)
Level CLA – 1 (10%) CLA – 2 (10%) CLA – 3 (20%) CLA – 4 (10%)#
Level of Thinking
Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice
Remember
Level 1 40 - 40 - 40 - 40 - 40 -
Understand
Apply
Level 2 30 - 30 - 30 - 30 - 30 -
Analyze
Evaluate
Level 3 30 - 30 - 30 - 30 - 30 -
Create
Total 100 % 100 % 100 % 100 % 100 %
# CLA – 4 can be from any combination of these: Assignments, Seminars, Tech Talks, Mini-Projects, Case-Studies, Self-Study, MOOCs, Certifications, Conf. Paper etc.,

Course Designers
Experts from Industry Experts from Academic Internal Experts
Mr. Bhaskar K, Research Head, Aktsii Advisory Mr. S. Siva
Dr.M.Ravichandran,Director,IDE, University of Madras, Chennai
Services Pvt Ltd Dr. G. Sangeetha

117
 Course L T P C
Course Code UJK20501T Leadership and Management Skills Course Category JK Life Skill Courses
Name 2 0 0 2

Pre-requisite Courses Nil Co-requisite Courses Nil Progressive Courses Nil

Course Offering Department Commerce Data Book / Codes/Standards -

Course Learning Rationale (CLR): The purpose of learning this course is to: Learning Program Learning Outcomes (PLO)
CLR-1 : help students to develop essential skills to influence and motivate others 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
CLR-2 : Inculcate emotional and social intelligence and integrative thinking for effective leadership
CLR-3 : create and maintain an effective and motivated team to work for the society

Link with Related Disciplines

Ability to Utilize Knowledge

CLR-4 : nurture a creative and entrepreneurial mindset

Level of Thinking (Bloom)

Expected Proficiency (%)

Expected Attainment (%)

Fundamental Knowledge
Application of Concepts

Analyze, Interpret Data

Procedural Knowledge
CLR-5 : make students understand the personal values and apply ethical principles in professional and social contexts

Problem Solving Skills

Skills in Specialization

Communication Skills

Professional Behavior
Life Long Learning
Investigative Skills
CLR-6 : manage competency-mix at all levels for achieving excellence with ethics

Skills in Modeling

Analytical Skills
ICT Skills
Course Learning Outcomes (CLO): At the end of this course, learners will be able to:
examine various leadership models and understand / assess their skills, strengths and abilities that affect their own L M H - M M - - - M H L - H H
CLO-1 : 3 80 75
leadership style and can create their leadership vision
learn and demonstrate a set of practical skills such as time management, self-management, handling conflicts, team L M H - M M - - - M H L - H H
CLO-2 : 3 80 75
leadership, etc
CLO-3 : understand the basics of entrepreneurship and develop business plan 3 75 70 L M H - M M - - - M H L - H H
CLO-4 : apply the design thinking approach for leadership 3 75 70 L M H - M M - - - M H L - H H
CLO-5 : appreciate the importance of ethics and moral values for making of a balanced personality 3 75 70 L H H - M M - - - M H L - H H
CLO-6 : be an integral human being 3 75 70 L H H - M M - - - M H L - H H

Duration (hour) 6 6 6 6 6
SLO-1 Leadership – definition Team building Management – definition Women in management Entrepreneurship
Team dynamics Manager – traits Global gender perspective in business.
S-1
SLO-2 Leadership – qualities Do women make good managers? - Entrepreneurship
discussion
Work delegation Scheduling work Confronting problems faced by women
SLO-1 Leadership – styles Successful Indian entrepreneurs – case study
managers – case study
S-2
Work delegation – activity Scheduling work – activity Confronting problems faced by women
SLO-2 Leadership – styles Successful Indian entrepreneurs – case study
managers – case study
Decision making Successful women managers –
SLO-1 Difference between leader and boss Strategic planning Successful women entrepreneurs – case study
documentary screening
S-3
Decision making - activity Successful women managers –
SLO-2 Case study (based on leadership styles) Strategic planning Successful women entrepreneurs – case study
documentary screening
S-4 SLO-1 Case study (based on leadership styles) Motivation Change management Women labour force in work place Ethics – definition

118
 Motivating for results Problems faced by women labour force
SLO-2 Case study (based on leadership styles) Change management – activity Corporate ethics
in work place - case study
Leadership in diverse organizational Argumentation, Persuasion Sexual harassment of women at
SLO-1 structures, cultures and communications Energy management workplace (prevention, prohibition, and Essential elements of business ethics
S-5 redressal) Act, 2013
Leadership in diverse organizational Negotiation , Networking Novel ways to manage energy in work Documentary screening - Sexual Activity (students formulate ethical code of their
SLO-2
structures, cultures and communications place – activity harassment of women at workplace business organization)
Leading the organisation through stability Budget planning Transgender persons protection of rights
SLO-1 Work force management Ethical dilemma
and turbulence act, 2019
S-6 Case study Taking risk Documentary screening –based on
Grievance redressal policy in
SLO-2 inclusiveness of the third gender in Ethical dilemma - case study
organisations
workplace

4. Alexander Osterwalder, Business Model Generation,Wiley, 2013

1. Craig E Johnson, Meeting the ethical challenges of leadership, Sage publications, 2018
5. Deborah Tannen, Talking from nine to five: Women and men in the workplace, Harper Collins
Learning 2. Allan R Cohen, David L Bradford, Influence without authority, Wiley, 2018
3. T V Rao, Managers who make a difference: Sharpening your management skill, Random publishers, 2010
Resources
house India, 2016 6. Amish Tandon, Law of sexual harassment at workplace: Practice and procedure,Niyogi books, 2017
7. Rashmi Bansal, Connect the dots, Westland books, 2012

Learning Assessment
Continuous Learning Assessment (100% weightage)
Level Bloom’s Level of Thinking CLA-1 (20%) CLA-2 (20%) CLA-3 (30%) # CLA-4 (30%) ##
Theory Theory Theory Theory
Remember
Level 1 10% 10% 30% 15%
Understand
Apply
Level 2 50% 50% 40% 50%
Analyze
Evaluate
Level 3 40% 40% 30% 35%
Create
Total 100 % 100 % 100 % 100 %
# CLA-1, CLA-2 and CLA-3 can be from any combination of these: Online Aptitude Tests, Classroom Activities, Case Studies, Poster Presentations, Power-point Presentations, Mini Talks, Group Discussions, Mock interviews, etc.
## CLA – 4 can be from any combination of these: Assignments, Seminars, Short Talks, Mini-Projects, Case-Studies, Self-Study, MOOCs, Certifications, Conf. Paper etc.,

Course Designers
Experts from Industry Experts from Higher Technical Institutions Internal Experts
1. Ms Sindhu Thomas B, Assistant Professor & Head in Charge, CDC, FSH, SRMIST
1. Ajay Zener, Director, Career Launcher -
2. Mr Rajsekar, Assistant Professor, CDC, FOM, SRMIST

119
 SEMESTER - VI

Course Course L T P C
Course Code UCM20601L AUDITING THEORY AND PRACTICES C Professional Core Course
Name Category 0 0 4 2

Pre-requisite
Nil Co-requisite Courses Nil Progressive Courses Nil
Courses
Course Offering Department Commerce Data Book / Codes / Standards Nil

Guidelines for Auditing Theory and Practice –

1. Student will be assigned a Faculty for the course
2. The Activity will be both individual and Group
3. Student will be visiting the Audit Firm for a maximum of 15 days during the semester
4. Students should submit the report on how the auditing is carried on for the following
a. Day book Verification
b. Ledger Posting Verification
c. Voucher Verification
d. Depreciation Charges
e. Verification of Assets and Liabilities
f. Verification of Financial Statement
5. Students should collect details about Auditors Qualification, Rights duties and Liabilities
6. Report should contain the following
a. Auditing Concept
b. Need for Auditing
c. Auditor Qualification
d. Appointment of Auditor
e. Auditing Practices in the Firm
f. Interpretation of Financial Statement
g. Auditors Report
7. Reporting Format – Minimum of 25 Pages and Maximum of 30 Pages – Times New Roman Font – Font Size – Heading 14 and Content 12 – Line Spacing – 1.5
8. At the end of the semester Viva Voce Examination will be conducted to evaluate the performance of the student
9. Marks Will be awarded as follows – Internal Viva 50 Marks and End Semester Viva 50 Marks
10. Failure to submit the report will treated as failure in that course and the students has to redo as arrear after completion of the course in the forthcoming semester examination
11. Report Submission - One Hardcopy and One Soft Copy in CD to be submitted. Hardcopy will be returned to the student after completion of End Semester Examination

Learning Assessment
Continuous Learning Assessment Final Evaluation
(50% weightage) (50% weightage)
Review – 1 Review – 2 Project Report Viva-Voce
Project Work / Internship 20% 30 % 30 % 20 %

120
 Course Course L T P C
Course Code UCM20602L EVENT MARKETING C Professional Core Course
Name Category 0 0 4 2

Pre-requisite
Nil Co-requisite Courses Nil Progressive Courses Nil
Courses
Course Offering Department Commerce Data Book / Codes / Standards Nil

Guidelines for Event Marketing –

1. Student will be assigned a Faculty for doing Event Marketing
2. The Activity will be both individual and Group
3. Student will be involved in organizing the following events
a. Seminar/Conference
b. Guest Lectures
c. Workshops
d. Business Events
e. Bazar
4. Students should Visit the Following and submit the report on how the event is organized
g. Trade fairs
h. Exhibitions
i. Festive Events
j. Cultural Events
5. Students should collect details about Funding Agency/Sponsoring Agencies and submit a report wiyh dummy values
6. Report should contain the following
h. Event Schedule
i. Events Organised
j. Event Organizers, their role and responsibilities.
k. Events Visited
l. Budget
m. Funding Agencies
7. Reporting Format – Minimum of 25 Pages and Maximum of 30 Pages – Times New Roman Font – Font Size – Heading 14 and Content 12 – Line Spacing – 1.5
8. At the end of the semester Viva Voce Examination will be conducted to evaluate the performance of the student
9. Marks Will be awarded as follows – Internal Viva 50 Marks and End Semester Viva 50 Marks
10. Failure to submit the report will treated as failure in that course and the students has to redo as arrear after completion of the course in the forthcoming semester examination
11. Report Submission - One Hardcopy and One Soft Copy in CD to be submitted. Hardcopy will be returned to the student after completion of End Semester Examination
Learning Assessment
Continuous Learning Assessment Final Evaluation
(50% weightage) (50% weightage)
Review – 1 Review – 2 Project Report Viva-Voce
Project Work / Internship 20% 30 % 30 % 20 %

121
 L T P C
UCM20D10L PROJECT WORK
0 0 0 6
Pre-requisite
Nil Co-requisite Courses Nil Progressive Courses Nil
Courses
Course Offering Department Commerce Data Book / Codes / Standards Nil

Guidelines for Summer Internship:

1. Students must either undergo industrial training during sixth semester for 45 Days in any industry or Should Choose a Topic to do a research on a particular Industry Performance
2. Students can do projects in the fields of Taxation, Corporate Finance, Micro Finance, Financial Services and Financial Markets and Institutions
3. Industries can be Micro, Small, Medium or Large Scale
4. Students can be engaged in Administration, HRM, Marketing, Sales, and Finance Departments.
5. Students should submit a acceptance letter from the industry for his/her Internship
6. Students must submit a Training Report along with training certificate. Issued by the industry
7. Report should have the following if Industrial training
a. Industry Profile
b. Company Profile
c. Job Profile
d. Internship Training Details
e. Feedback of the Training
8. Report should have the following if Research on a Industry is done
a. Introduction of the Topic
b. Literature Review
c. Research Methodology
d. Data Analysis
e. Findings, Suggestions and Conclusion
9. Reporting Format – Minimum of 50 Pages and Maximum of 75 Pages – Times New Roman Font – Font Size – Heading 14 and Content 12 – Line Spacing – 1.5
10. Report will be evaluated by the Faculty in charge and Viva will be conducted at the end of the Semester
11. Report Submission - One Hardcopy and One Soft Copy in CD to be submitted. Hardcopy will be returned to the student after completion of End Semester Examination
12. Marks Will be awarded as follows – Internal Viva 50 Marks and End Semester Viva 50 Marks
13. If the Student has chosen this Industrial Training/Research as Elective and Failure to undergo the training or submit the report will treated as failure in that course and the students has to redo in the forthcoming semesters
14. An Article related to the Topic should be Published in a Conference/SRM Research Day and in an Indexed Journal
Learning Assessment
Continuous Learning Assessment Final Evaluation
(50% weightage) (50% weightage)
Review – 1 Review – 2 Project Report Viva-Voce
Project Work / Internship 20% 30 % 30 % 20 %

122
 L T P C
UCM20D11L DISSERTATION
0 0 0 6

Pre-requisite
Nil Co-requisite Courses Nil Progressive Courses Nil
Courses
Course Offering Department Commerce Data Book / Codes / Standards Nil

Guidelines:
1. Student will be doing Full Time Research on Specific Topic of their Interest
2. Topic should be relevant to Commerce – Human Resource, marketing, Finance, Administration, IPR etc
3. Student should submit a periodical report to the faculty assigned to them
4. Students can do projects in the fields of Taxation, Corporate Finance, Micro Finance, Financial Services and Financial Markets and Institutions
5. Review I – introduction and Literature Review – Within 25 days of commencement of Sixth Semester Classes
6. Review Ii – Research Methodology and Data Analysis – Within 50 days of commencement of Sixth Semester Classes
7. Review III – Draft Report – Within 60 days of commencement of Sixth Semester Classes
8. Report should have the following if Research on a Industry is done
a. Introduction of the Topic
b. Literature Review
c. Research Methodology
d. Data Analysis
e. Findings, Suggestions and Conclusion
f. Reference
g. Annexures
h. Conference and Journal Certificates
9. Reporting Format – Minimum of 50 Pages and Maximum of 75 Pages – Times New Roman Font – Font Size – Heading 14 and Content 12 – Line Spacing – 1.5
10. Report will be evaluated by the Faculty in charge and Viva will be conducted at the end of the Semester
11. Report Submission - One Hardcopy and One Soft Copy in CD to be submitted. Hardcopy will be returned to the student after completion of End Semester Examination
12. Marks Will be awarded as follows – Internal Viva 50 Marks and End Semester Viva 50 Marks
13. If the Student has chosen this Industrial Training/Research as Elective and Failure to undergo the training or submit the report will treated as failure in that course and the students has to redo in the forthcoming semesters
14. An Article related to the Topic should be Published in a Conference/SRM Research Day and in an Indexed Journal

Learning Assessment
Continuous Learning Assessment Final Evaluation
(50% weightage) (50% weightage)
Project
Review – 1 Review – 2 Viva-Voce
Report
Project Work / Internship 20% 30 % 30 % 20 %

123
 L T P C
UCM20D12L SEMESTER INTERNSHIP
0 0 0 6

Pre-requisite
Nil Co-requisite Courses Nil Progressive Courses Nil
Courses
Course Offering Department Commerce Data Book / Codes / Standards Nil

Guidelines for Summer Internship:

1. Students must undergo industrial training after completing Fifth semester examination for 60 days
2. Industries can be Micro, Small, Medium or Large Scale
3. Students can be engaged in Administration, HRM, Marketing, Sales, and Finance Departments.
4. Students should submit a acceptance letter from the industry for his/her Internship
5. Students must adhere to the rules and regulation of the place of work.
6. Students must submit a Training Report along with training certificate. Issued by the industry
7. Report should have the following
a. Industry Profile
b. Company Profile
c. Job Profile
d. Internship Training Details
e. Feedback of the Training
8. Reporting Format – Minimum of 50 Pages and Maximum of 60 Pages – Times New Roman Font – Font Size – Heading 14 and Content 12 – Line Spacing – 1.5
9. Report should be submitted within 70 days of Commencement of Sixth Semester Classes
10. Report will be evaluated by the Faculty in charge and Viva will be conducted at the end of the Semester
11. Marks Will be awarded as follows – Internal Viva 50 Marks and End Semester Viva 50 Marks
12. If the Student has chosen this Industrial Training as Elective and Failure to undergo the training or submit the report will treated as failure in that course and the students has to redo in the forthcoming semesters
13. Report Submission - One Hardcopy and One Soft Copy in CD to be submitted. Hardcopy will be returned to the student after completion of End Semester Examination
14. An Article related to the Topic should be Published in a Conference/SRM Research Day and in an Indexed Journal

Learning Assessment
Continuous Learning Assessment Final Evaluation
(50% weightage) (50% weightage)
Project
Review – 1 Review – 2 Viva-Voce
Report
Project Work / Internship 20% 30 % 30 % 20 %

124
 B.COM GENERAL/ISM/HONS IAF/HONS PA
PRACTICAL CONTENTS FOR JOINT COURSES (THEORY AND PRACTICALS) PROBLEM ORIENTED COURSES

Course Course L T P C
UCM20101J FINANCIAL ACCOUNTING Course Category C Professional Core Course
Code Name 4 0 3 6

Pre-requisite
Nil Co-requisite Courses Nil Progressive Courses Nil
Courses
Course Offering Department Commerce Data Book / Codes / Standards Nil

Practical Contents
 Introduction to Accounting with Tally
 Creating a Company
 Ledger Creation
 Group Creation
 Inventory Master Creation
 Voucher Entry
 Inventory Entries in Vouchers
 Creating Item Invoice and Account Invoice
 Basic Features of Accounting Reports
 Preparation of Financial Statements

125
 Course Course L T P C
Course Code UCM20201J CORPORATE ACCOUNTING C Professional Core Course
Name Category 4 0 3 6

Pre-requisite
Nil Co-requisite Courses Nil Progressive Courses Nil
Courses
Course Offering Department Commerce Data Book / Codes / Standards Nil

Practical Contents
 Schedule VI Profit and Loss A/c
 Schedule VI Balance Sheet
 Significant Accounting Policies
 Inserting and Renaming Heads
 Classification of Groups/Ledgers using Move and To in Balance Sheet and Profit and Loss A/c (India)
 Schedule VI Configuration - Balance Sheet (India)
 Configure Schedule VI Rule (India)
 Current and Non-Current Classification (India)
 Age-wise Bifurcation of Sundry Debtors (India)
 Balance Sheet - Note Summary (India)

126
 L T P C
Course Code UCM20301J Course Name COST ACCOUNTING Course Category C Professional Core Course
4 0 3 6

Pre-requisite
Nil Co-requisite Courses Nil Progressive Courses Nil
Courses
Course Offering Department Commerce Data Book / Codes / Standards Nil

Practical Contents
 Cost Categories
 Using Cost Category and Cost Centre in Transactions
 Cost Centre Classes
 Cost Centre Reports
 Purchase Order Processing
 Sales Order Processing
 Viewing Order Details
 Display Column Orders and Stock Details
 Data backup
 Restoring Data from a Backup File

127
 L T P C
Course Code UCM20401J Course Name MANAGEMENT ACCOUNTING Course Category C Professional Core Course
4 0 4 6

Pre-requisite
Nil Co-requisite Courses Nil Progressive Courses Nil
Courses
Course Offering Department Commerce Data Book / Codes / Standards Nil

Practical Contents
 Introduction
 E-mailing in Tally ERP9
 E-mailing a Report
 Benefits
 Exporting Data
 Importing Data
 Benefits of Exporting and Importing Data
 Understanding different MIS reports available in Tally"
 Analysis of MIS reports "
 Ratios used in decision making"

128
 L T P C
Course Code UCM20302J Course Name INCOME TAX LAW AND PRACTICE Course Category C Professional Core Course
4 0 3 6

Pre-requisite
Nil Co-requisite Courses Nil Progressive Courses Nil
Courses
Course Offering Department Commerce Data Book / Codes / Standards Nil

Practical Contents
 Introduction to TDS
 Basic Concepts of TDS
 Set up of TDS
 Activation of TDS
 TDS Statutory Masters
 Configuring TDS at Group Level
 Configuring TDS at Ledger Level
 Making payment to Government
 TDS Reports
 E-Filing of TDS and tax Returns

129
 L T P C
Course Code UCM20402J Course Name TAX PROCEDURE AND PRACTICE Course Category C Professional Core Course
4 0 4 6

Practical Contents
 Introduction
 Enabling GST and Defining Tax Details
 Transferring Input Tax credit
 Intra State Supply
 Inter State Supply
 Return of Goods
 Outward Supply of Services
 GST Reports
 ITC Set off
 GST Tax payment

130
 Course Course L T P C
Course Code UCM20501J FINANCIAL MANAGEMENT C Professional Core Course
Name Category 4 0 4 6

Pre-requisite
Nil Co-requisite Courses Nil Progressive Courses Nil
Courses
Course Offering Department Commerce Data Book / Codes / Standards Nil

Practical Contents

 Payback Period Method

 Accounting rate of return
 Net Present Value
 Internal Rate of Return
 Profitability Index
 DCF techniques
 cost of capital
 Financial Leverage
 Operational Leverage
 Combined Leverage

131
 Course Course L T P C
Course Code UCM20502J BUSINESS RESEARCH METHODS C Professional Core Course
Name Category 4 0 4 6

Pre-requisite
Nil Co-requisite Courses Nil Progressive Courses Nil
Courses
Course Offering Department Commerce Data Book / Codes / Standards Nil

Practical Contents

 Sources of Research Problem

 Case Study Research
 Pilot Study
 Questionnaire Formulation using online tools
 Determining Sample Size
 Sources of Secondary Data
 Coding of data
 Finding outliers
 Data Analysis using SPSS
 Online Citation Tools

132
 END SEMESTER EXAMINATION - EVALUATION PATTERN FOR JOINT THEORY BASED COURSES

2. Discipline Specific Elective Courses (DSEC)

(4 Courses)
Hours / Week
Course Code Course Title C
L T P
UCM20D01J Marketing Management
UCM20D02J Advertising & Brand Management 4 0 4 6
UCM20D03J Logistics & Supply Chain Management
UCM20D04J Entrepreneurial Development
UCM20D05J Rural Entrepreneurship & Small Business Management 4 0 4 6
UCM20D06J Financial Services
UCM20D07J Human Resource Management
UCM20D08J Intellectual Property Rights (IPR) 4 0 4 6
UCM20D09J E-Governance
Viva Voce will be conducted for the following courses based on the report submitted by the student

# Student will prepare a report on the respective course chosen

# Report will be maximum of 25 pages
# Report Content will have the activities completed during the semester for the course
# Reporting Format –
Minimum of 25 Pages and Maximum of 30 Pages – Times New Roman Font – Font Size – Heading 14 and Content 12 – Line Spacing – 1.5
# Report should be submitted within 30 days of Commencement of Fourth Semester Classes
# Report will be evaluated by the Faculty in charge and Viva will be conducted at the end of the Semester
# Marks will be awarded as follows – Internal Viva 50 Marks and End Semester Viva 50 Marks
# Failure to submit the report will treated as failure in that course and the students has to redo as arrear after completion of the course in the forthcoming
semester examination.
# Report Submission - One Hardcopy and One Soft Copy in CD to be submitted. Hardcopy will be returned to the student after completion of End
Semester Examination

133