A DIASS Q1M8 Teacher Copy Final Layout
A DIASS Q1M8 Teacher Copy Final Layout
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However, prior approval of the government agency or office wherein the work is created shall
be necessary for exploitation of such work for profit.”
The original version of this material has been developed in the Schools Division of Surigao
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purposes and profit.
This material has been approved and published for online distribution through the Learning
Resource Management and Development System (LRMDS) Portal (http://lrmds.deped.gov.ph) and
Division Network Academy (https://netacad.depedsdn.com).
This learning resource hopes to engage the learners into guided and
independent learning activities at their own pace and time. Furthermore, this also
aims to help learners acquire the needed 21st century skills while taking into
consideration their needs and circumstances.
In addition to the material in the main text, you will also see this box in the
body of the module:
As a facilitator, you are expected to orient the learners on how to use this
module. You also need to keep track of the learners' progress while allowing them to
manage their own learning. Furthermore, you are expected to encourage and assist
the learners as they do the tasks included in the module.
This module was designed to provide you with fun and meaningful
opportunities for guided and independent learning at your own pace and time. You
will be enabled to process the contents of the learning resource while being an active
learner.
Professionals and Practitioners in
Communication
CONTENT STANDARD
The learners demonstrate an understanding of professionals and practitioners
in communication.
PERFORMANCE STANDARD
The learners shall be able to undertake participant observation (e.g., a day in
a life of a communicator/journalist) to adequately document and critique their roles,
functions, and competencies.
LEARNING COMPETENCY
1. Explain the roles and functions of communicators and journalists;
(HUMSS_DIASS 12-lj-32)
2. Identify specific work areas in which communicators and journalists work;
(HUMSS_DIASS 12-lj-33)
3. Explain their rights, responsibilities, and accountabilities.
(HUMSS_DIASS 12-lj-35)
4. Distinguish between ethical and unethical behaviors among practitioners.
(HUMSS_DIASS 12-lj-36)
LEARNING OBJECTIVES
At the end of this lesson, the students should be able to:
1. define the roles and functions of
communicators and journalists;
2. cite specific work areas of specialization of communicators and
journalists;
3. recognize citizens accessibility to all media as highlighted in the rights,
responsibilities, and accountabilities of communicators and journalists;
and
4. discuss/explain the code of ethics of communicators and journalists,
elucidating when these principles are practiced and can be violated.
INTRODUCTION
This module is designed to provide you aid for independent learning. The
activities and directions provided are comprehensible and suit you as a Senior High
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School student.
When you wonder and ask who are these professionals taking in charge of
giving us relevant information about our government, the country, business,
economy, arts, science, and the world, this module can supply us. Just take the
series of activities and as you learn, make reflections for you to have a deeper
understanding of the lesson. Are you now ready? Let's get started!
PRE-TEST
Directions: Read and understand the questions carefully. Choose the correct
answer corresponding each question and write the letter to the space
provided before the number.
4. True or false: Poor writing and speaking skills can distort the message of
the communicator.
A. True because with good writing and speaking skills the message is
accurately communicated.
B. True because reading and writing skills are necessary for
communication.
C. False as long as the communicator’s intention is clear.
D. False because communicator’s personality matters.
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5. Which of the following series is not true about the specializations of a
journalist?
A. Author, copywriting and scriptwriting
B. Publishing, news service and research
C. Field reporting, news editing and news casting
D. Technical writing, bookkeeping and accounting
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11. What is suggested in the idea “avoids plagiarism”
A. Crafting original works
B. Publishing books that are not copied
C. Copying one’s work and claims as his own.
D. Copying one’s work but acknowledges the source.
14. Communicators and journalists find their niche in the following career
opportunities: EXCEPT;
A. Law and accounting firms
B. Products and services marketing
C. Professional blogging for fashion and lifestyle
D. Paid work or freelancing news and current affairs reporting
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PRESENTATION OF THE NEW MODULE
Communication offers a wide array of professional practitioners. They are
bloggers, educators, businessmen, creative artists, writers, editors, journalists,
scientists, politicians, news announcers and anchors. These professionals succumb
and commit to the intention of bringing and receiving information and likely made to
affect the lives of the public.
This module talks about the professionals and practitioners in the discipline of
communication. Here you will be navigated to know their roles, functions and
competencies, the areas of specialization, their rights, responsibilities and
accountabilities and the code of ethics they have observed as communicators and
journalists.
ACTIVITY
A. “Configure my ABC”
Directions: The list will show you vocabulary that relates to a communicator or a
journalist. Fill out the configuration clues to complete the ABCs of
journalists. (Words being searched are close to the meaning of
communication.)
1. A u r t
2. W e _ B i n g
3. C o u n c t o n
D e v r
4.
5. E i c
a c s
6.
7. a t r
8.
H l t y n e w s
9. n f m a o n
10.
J t
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ANALYSIS
Directions: Inside the think box, draw a bubble map that shows the roles and
functions of a communicator or a journalist. The central circle must contain the word
Communicator or Journalist and the extended bubbles are for his roles and
functions.
ABSTRACTION
Defining the roles and functions of communicators and journalists
In this way, their functions are as follows: to gather and report data, facts and
opinions, and display them for public investigation and digging to the root of reality.
To communicate is to convey truth and facts. They are at the service of truth. They
accumulate news, facts, and information that are basic to public life and well-being.
The functions incorporate being present where the news is happening and having
the capacity to record what is happening precisely with accessible technology.
1. Political function. The political work of a writer is to monitor the government. For
instance, the 2008 election is being carefully oversee. In one article,
broadcasters said John McCain considers himself a “maverick” when others
within the Democrat party oppose this idea with his explanations. This story
appears the political side of a Republican’s see of themselves, and how the
Democrats react to their answers. It may be a journalist’s work to try and get
data that would be help individuals to choose who they will vote for.
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2. Economic function. The economic work of a writer is to educate the financial
welfare of mankind. A case of this would be how the unemployment rate
bounced up to 6.1 percent in August. That's an imperative matter, particularly to
those who need work. Some occupations like working in an assembly line or
being phone operators are given to individuals overseas. A journalist must keep
up with things which will significantly alter society, such as the economy.
4. Record keeping function. The record keeping work of a journalist is convey the
information so they can educate people about diverse records. An illustration of
this would be finding a modern concept of delivering mail through the Web. It’s
called earthclassmail.com. Journalists can illuminate individuals of modern
records and ancient records, particularly when a record appears to be lost. In
some cases, mail is basic to individuals since it’s like an archive that they
require for future references, and they can demonstrate they have their mail
since what they get may be considered a record.
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audience about the marketing of society, and impact them in what they devour
in. For illustration, St. Emilion needs to re-establish their wine since the wines
are getting low scores in tasting tests. Wine is something out on the showcase
that can possibly imperil their sales. So, what a journalist must do is to report on
the things that are doing well and are doing not so incredible on the market.
Some writers travel to far-off areas so they can get the most recent
information on breaking stories. Others compose and report local stories for people
in their own community. Notwithstanding of where they work, writers regularly
arrange with news agencies, local authorities and other writers to illuminate the
public of local events, national issues and worldwide advancements.
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In present day times, the media have applied colossal control and accepted
an effective position exceptional in human history to serve as important means for
the verbalization on a huge scale of well-known goals and issues, of amusement and
joy, of publicizing and financial data, of shared strengths as well as shortcomings. In
this sense, the rights, duties and accountabilities got to be set up to protect the
integrity of media and protection of the common public within the shape of
responsibility. Within the title of freedom of expression, abuses happen and certain
viewpoints stay to a great extent unaccountable. Accountability could be a need for
communicators and writers.
There are individual codes of conduct and official laws and rules that direct
this media. However, these parameters don't continuously work for the citizens.
Communicators and writers have rights, duties and accountabilities to work out and
live by and which must give guarantees against censorship and assurance of
opportunity of expression, shielding the privacy of journalistic sources, and
guaranteeing that data held by the government can be convenient and effectively
gotten to by the public. There are moreover common media laws and administrative
systems at both national and worldwide level to comply with. There are
administrative bodies including existing press committees and significant proficient
systems, and distinctive sorts of media ombudsmen.
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regulation. They are a principal point of reference, directing journalism on their part,
their rights and accountabilities and how they can best perform their work – all
whereas speaking to a standard against which their work can be surveyed. With the
code of morals, writers are served; publishers and proprietors of media outlets are
secured against legitimate claims and critics.
The NUJ’s Code of Conduct detailed the main standards of British and Irish
journalism since 1936. The code is portion of the rules and all writers joining the
union must sign that they will endeavour to follow to it. Individuals of the National
Union of Journalists are anticipated to abide by following professional standards: A
journalist:
1. At all times maintains and guards the standards of media flexibility, the right of
freedom of expression and the correct of the public to be informed
2. Strives to guarantee that data spread is truly passed on, precise and fair
3. Does his/her utmost to adjust destructive inaccuracies
4. Differentiates between truth and opinion
5. Obtains material by fair, clear, and open means, with the exemption of
examinations that are both overpowering within the open intrigued and which
include prove that cannot be gotten by direct means
6. Does nothing to barge in into anybody’s private life, despondency, or trouble
unless defended by superseding thought of the public interest
7. Protects the character of sources who supply data in certainty and fabric
accumulated within the course of his/her work
8. Resists dangers or any other actuations to impact, misshape, or smother data
and takes no unjustifiable individual advantage of data picked up within the
course of his/her duties before the information is public knowledge
9. Provides no material likely to lead to scorn or discrimination on the grounds of
a person’s age, sex, race, color, ideology, legitimate status, inability, conjugal
status, or sexual orientation
10. Does not by way of articulation, voice or appearance underwrite by notice any
commercial item or benefit spare for the advancement of his/her possess
work or of the medium by which she/he is employed.
11. Shall regularly look for the assent of an appropriate grown-up when meeting
or photographing a child for a story approximately his/her welfare
12. Avoids plagiarism
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The NUJ thinks a writer has the right to deny a task or be distinguished as the
creator of publication that would break the letter or code. The NUJ will completely
bolster any writer disciplined for attesting his/her right to act concurring to the code.
It is the obligation of the press and other mass media to release their
capacities with a sense of obligation toward the community and toward citizens. For
this reason, it is alluring to institute:
APPLICATION
Direction: Do the series of activities below to deepen your understanding of the
lesson. For activity A and B, please refer to the rubric below for the rating
of your output.
A. “Tell all, tell the truth”
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Task: Arrive to an at least 5-sentence paragraph telling the message evoked in the
picture. Describe the picture according to what you see without limit or restrictions.
Be guided o
B. Choose two from the 12 listed principles by the National Union of Journalists
(NUJ) and do the following: (1) briefly explain the principle, (2) cite how the
principle is practiced, and (3) cite how the principle is violated. Be guided of the
rubric below.
Principle 1: ________________________________________________________
1. Explanation.
____________________________________________________
Principle 2: _________________________________________________________
1. Explanation.
____________________________________________________
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2. How can the principle be practiced?
Principle: _________________________________________________________
1. Explanation.
____________________________________________________
Criteria 4 3 2 1
Content Two up to More than five
three All information
Content is information
presented are
highly relevant. information are found
are found irrelevant
irrelevant.
irrelevant.
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punctuation observed. properly properly
are perfectly observed. observed
observed.
“I publish my practices”
Directions: Make a blog flipping the healthy tips and study practices that you do at
home this time of pandemic. It must contain photography and other
appropriate media to be posted in an imaginary web site. Design the
page and make it appear like a real website. Your blog will be assessed
using this rubric.
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POST TEST
Directions: Read and understand the questions carefully. Choose the correct
answer corresponding each question and write the letter to the space
provided before the number.
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6. True or false: It is ethical for a journalist to seek consent of an appropriate
adult when interviewing or photographing a child for his/her welfare.
A. True, because children are vulnerable and easily get harmed.
B. False, because as individuals they also have the rights to be heard.
C. True, because children are under custody of parents and should not be
exploited.
D. False, because children occupy the biggest percent of individuals in the
society.
10. True or false: Poor writing and speaking skills can distort the message of the
communicator.
A. True because with good writing and speaking skills the message is
accurately communicated.
B. True because reading and writing skills are necessary for communication.
C. False as long as the communicator’s intention is clear.
D. False because communicator’s personality matters.
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12. What is suggested in the idea “avoids plagiarism”?
A. Crafting original works
B. Publishing books that are not copied
C. Copying one’s work and claims as his own.
D. Copying one’s work but acknowledges the source.
13. Communicators and journalists find their niche in the following career
opportunities: EXCEPT;
A. Law and accounting firms
B. Products and services marketing
C. Professional blogging for fashion and lifestyle
D. Paid work or freelancing news and current affairs reporting
14. True or false: Communicators and journalists do not have the responsibility to
ensure citizens the access to all media subject to just and fair law and
universally recognized principles of human rights.
A. True, citizens must be given the opportunity to be heard and comment to
whatever issues in a just and fair way.
B. False, citizens do not have the right to criticize or give their views about the
issue.
C. True, there are respective codes of conduct and official laws and rules that
regulate these media.
D. False, ensuring citizens the access to all media subject help protect the
principle and practice of freedom of expression.
15. Which of the following does not include the competencies of communicators and
journalists along delivery of roles and functions?
A. Listening skills
B. Speaking skills
C. Dancing and singing skills
D. Reading and writing skills
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POST-TEST
1. D
PRE-TEST
2. C
3. C 1. D
4. D 2. D
5. D 3. C
6. C 4. A
7. A 5. D
ACTIVITY
8. D 6. D
9. D A. Configure My ABC 7. D
10. A 1. Accurate 8. D
11. C 2. Well-being 9. C
12. D 3. Communication 10. C
13. A 4. Deliver 11. D
14. D 5. Ethical 12. C
15. C 6. Facts 13. C
7. Gather 14. A
8. Healthy news 15. A
APPLICATION 9. Information
10. just
A. Responses may vary
B. Responses may vary
C. (Blogs can be different but with one
content. Refer to the rubric for the
rating of output.)
ANSWER KEY
REFERENCES
Fig. 1
https://irenebakisan.weebly.com/uploads/1/7/6/2/17620909/2229753_orig.jpg?1
80
Fig. 2
https://encrypted-
tbn0.gstatic.com/images?q=tbn:ANd9GcTjyWMDrY_xuJ8Kkkr4oVuww8od_P7p
bIw5EQ&usqp=CAU
Fig. 3
https://encrypted-
tbn0.gstatic.com/images?q=tbn:ANd9GcTjyWMDrY_xuJ8Kkkr4oVuww8od_P7p
bIw5EQ&usqp=CAU
Fig. 4
http://images.summitmedia-
digital.com/esquiremagph/images/2018/05/30/05302018-atomike2.jpg
Fig. 5
https://upload.wikimedia.org/wikipedia/commons/1/17/Korina_Sanchez_at_abs
-cbn_studio.jpg
Fig. 6
Source: https://study.com/cimages/videopreview/fnhufgjwi6.jpg
Fig.7
https://mycorezone.com/writing/creative-writing-portfolio-assessment-rubric.php
Fig. 8
https://static.theprint.in/wp-content/uploads/2020/03/WhatsApp-Image-2020-03-
21-at-8.53.04-AM.jpeg
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