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A DIASS Q1M8 Teacher Copy Final Layout

This document is a self-learning module for Senior High School students focusing on professionals and practitioners in communication. It aims to help learners understand the roles, functions, and ethical responsibilities of communicators and journalists while providing activities for guided and independent learning. The module also emphasizes the importance of communication in various contexts and prepares students to engage with media critically.

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0% found this document useful (0 votes)
9 views24 pages

A DIASS Q1M8 Teacher Copy Final Layout

This document is a self-learning module for Senior High School students focusing on professionals and practitioners in communication. It aims to help learners understand the roles, functions, and ethical responsibilities of communicators and journalists while providing activities for guided and independent learning. The module also emphasizes the importance of communication in various contexts and prepares students to engage with media critically.

Uploaded by

chem.bmvm
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Senior High School

Discipline and Ideas in the


Applied Social Sciences
Quarter 1 - Module 8
Professionals and Practitioners in
Communication
COPYRIGHT 2021

Section 9 of the Presidential Decree No. 49 provides:

“No copy shall subsist in any work of the Government of the Philippines.
However, prior approval of the government agency or office wherein the work is created shall
be necessary for exploitation of such work for profit.”

The original version of this material has been developed in the Schools Division of Surigao
del Norte through the Learning Resource Management and Development Section of the Curriculum
Implementation Division. This material can be reproduced for educational purposes; modified for the
purpose of translation into another language; and creating of an edited version and enhancement of
work are permitted, provided all original work of the author and illustrator must be acknowledged and
the copyright must be attributed. No work may be derived from any part of this material for commercial
purposes and profit.
This material has been approved and published for online distribution through the Learning
Resource Management and Development System (LRMDS) Portal (http://lrmds.deped.gov.ph) and
Division Network Academy (https://netacad.depedsdn.com).

Development Team of the Module

Writer: Wilhelmina M. Llamera


Editors: William L. Aranas Jr., Kenny James A. Cubero, Christyl P. Anota
Reviewers: Manuel L. Limjoco, Jr., Larry G. Morandante
Queen Ann M. Navallo, Jose Gil L. Escabal, Dante M. Orozco
Illustrator: Danilo L. Galve
Layout Artists: Carel A. Dapar, Ivan Paul V. Damalerio, Alberto S. Elcullada, Jr.,
Aljones E. Hawa
Management Team: Ma. Teresa M. Real
Leonevee V. Silvosa
Domonico P. Larong, Jr
Gemma P. Pullos
Manuel L. Limjoco, Jr.

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Office Address: Peñaranda St., Surigao City
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E-mail Address: surigao.delnorte@deped.gov.ph
Senior High School

Discipline and Ideas in


the Applied Social
Sciences
Quarter 1 – Module 8
Professionals and Practitioners in
Communication
Introductory Message
For the facilitator:

Welcome to Disciplines and Ideas in the Applied Social Sciences Self-


Learning Module on Professionals and Practitioners in Communication.

This module is collaboratively designed, developed and reviewed by


educators both from public and private institutions to assist you, the teacher or
facilitator in helping the learners meet the standards set by the K to 12 Curriculum
while overcoming their personal, social, and economic constraints in schooling.

This learning resource hopes to engage the learners into guided and
independent learning activities at their own pace and time. Furthermore, this also
aims to help learners acquire the needed 21st century skills while taking into
consideration their needs and circumstances.

In addition to the material in the main text, you will also see this box in the
body of the module:

Notes to the Teacher

This contains helpful tips or strategies that will help


you in guiding the learners.

As a facilitator, you are expected to orient the learners on how to use this
module. You also need to keep track of the learners' progress while allowing them to
manage their own learning. Furthermore, you are expected to encourage and assist
the learners as they do the tasks included in the module.

For the learner:

Welcome to Disciplines and Ideas in the Applied Social Sciences Self-


Learning Module on the effects of applied social sciences processes.

This module was designed to provide you with fun and meaningful
opportunities for guided and independent learning at your own pace and time. You
will be enabled to process the contents of the learning resource while being an active
learner.
Professionals and Practitioners in
Communication
CONTENT STANDARD
The learners demonstrate an understanding of professionals and practitioners
in communication.

PERFORMANCE STANDARD
The learners shall be able to undertake participant observation (e.g., a day in
a life of a communicator/journalist) to adequately document and critique their roles,
functions, and competencies.

LEARNING COMPETENCY
1. Explain the roles and functions of communicators and journalists;
(HUMSS_DIASS 12-lj-32)
2. Identify specific work areas in which communicators and journalists work;
(HUMSS_DIASS 12-lj-33)
3. Explain their rights, responsibilities, and accountabilities.
(HUMSS_DIASS 12-lj-35)
4. Distinguish between ethical and unethical behaviors among practitioners.
(HUMSS_DIASS 12-lj-36)

LEARNING OBJECTIVES
At the end of this lesson, the students should be able to:
1. define the roles and functions of
communicators and journalists;
2. cite specific work areas of specialization of communicators and
journalists;
3. recognize citizens accessibility to all media as highlighted in the rights,
responsibilities, and accountabilities of communicators and journalists;
and
4. discuss/explain the code of ethics of communicators and journalists,
elucidating when these principles are practiced and can be violated.

INTRODUCTION

Welcome to the Humanities and Social Sciences (HUMSS) Strand Self


Directed Learning Module on Disciplines and Ideas in the Applied Social Sciences.

This module is designed to provide you aid for independent learning. The
activities and directions provided are comprehensible and suit you as a Senior High

1
School student.

When you wonder and ask who are these professionals taking in charge of
giving us relevant information about our government, the country, business,
economy, arts, science, and the world, this module can supply us. Just take the
series of activities and as you learn, make reflections for you to have a deeper
understanding of the lesson. Are you now ready? Let's get started!

PRE-TEST

Directions: Read and understand the questions carefully. Choose the correct
answer corresponding each question and write the letter to the space
provided before the number.

1. What is the most important role of communicators and journalists?


A. To engage in speech writing.
B. To take minutes during a meeting.
C. To take international relations management and negotiations.
D. To make available information and evidence to public in the most
neutral way.

2. Why are facts provided for the public?


A. To criticize
B. To gain sympathy
C. To appreciate the government
D. To form judgement and decisions

3. Which of the following does not include the competencies of communicators


and journalists along delivery of roles and functions?
A. Listening skills
B. Speaking skills
C. Dancing and singing skills
D. Reading and writing skills

4. True or false: Poor writing and speaking skills can distort the message of
the communicator.
A. True because with good writing and speaking skills the message is
accurately communicated.
B. True because reading and writing skills are necessary for
communication.
C. False as long as the communicator’s intention is clear.
D. False because communicator’s personality matters.

2
5. Which of the following series is not true about the specializations of a
journalist?
A. Author, copywriting and scriptwriting
B. Publishing, news service and research
C. Field reporting, news editing and news casting
D. Technical writing, bookkeeping and accounting

6. In international relations and negotiations, communication graduates can


serve as follows: EXCEPT;
A. Foreign relations officer
B. Host/hostess for foreign dignitaries
C. On-air international broadcasting talent
D. International university guidance counsellor

7. True or false: Communicators and journalists do not have the


responsibility to ensure citizens the access to all media subject to just and
fair law and universally recognized principles of human rights.
A. True, citizens must be given the opportunity to be heard and
comment to whatever issues in a just and fair way.
B. False, citizens do not have the right to criticize or give their views
about the issue.
C. True, there are respective codes of conduct and official laws and
rules that regulate these media.
D. False, ensuring citizens the access to all media subject help protect
the principle and practice of freedom of expression.

8. Which is a general rule and followed by communicators and


journalists?
A. Respect for truth and equality
B. Respect for humanity and justice
C. Respect for the poor and the oppressed
D. Respect for truthfulness and respect for people’s rights

9. Which of the following is unethical to a journalist?


A. Differentiates fact from opinion.
B. Does his/her best to correct harmful inaccuracies.
C. Disseminates inaccurate, false, and unfair information.
D. Upholds and defends the principle of media freedom at all

10. What is the complete meaning of the acronym NUJ?


A. National University Justice
B. National Unity and Justice
C. National Union of Journalists
D. National Union for Journalism

3
11. What is suggested in the idea “avoids plagiarism”
A. Crafting original works
B. Publishing books that are not copied
C. Copying one’s work and claims as his own.
D. Copying one’s work but acknowledges the source.

12. True or false: It is ethical for a journalist to seek consent of an appropriate


adult when interviewing or photographing a child for his/her welfare.
A. True, because children are vulnerable and easily get harmed
B. False, because as individuals they also have the rights to be heard.
C. True, because children are under custody of parents and should not
be exploited.
D. False, because children occupy the biggest percent of individuals in
the society.

13. Which is not true about communication?


A. The need to be heard
B. The need to be followed
C. The need to be understood and convince others
D. The need to be counted in the local and national elections

14. Communicators and journalists find their niche in the following career
opportunities: EXCEPT;
A. Law and accounting firms
B. Products and services marketing
C. Professional blogging for fashion and lifestyle
D. Paid work or freelancing news and current affairs reporting

15. Which is not a function of communicators and journalists?


A. Deliver partial truth and facts.
B. Gather news, facts and information that are critical to public life and
well-being.
C. Collect and document information, fact, and opinions and present
them for public analysis.
D. Being present where the news is happening and having the ability to
record accurately with available technology.

REVIEW OF THE PREVIOUS MODULE


In the previous module, you have learned thorough discussions on
communication as a discipline. It gave us the definition of communication, its goals
and scope, principles, elements and levels. Moreover, activities were structured to
improve your thinking skills. There were also terms and statements defined and
discussed that contributed relevance to the topic.

4
PRESENTATION OF THE NEW MODULE
Communication offers a wide array of professional practitioners. They are
bloggers, educators, businessmen, creative artists, writers, editors, journalists,
scientists, politicians, news announcers and anchors. These professionals succumb
and commit to the intention of bringing and receiving information and likely made to
affect the lives of the public.

This module talks about the professionals and practitioners in the discipline of
communication. Here you will be navigated to know their roles, functions and
competencies, the areas of specialization, their rights, responsibilities and
accountabilities and the code of ethics they have observed as communicators and
journalists.

ACTIVITY
A. “Configure my ABC”
Directions: The list will show you vocabulary that relates to a communicator or a
journalist. Fill out the configuration clues to complete the ABCs of
journalists. (Words being searched are close to the meaning of
communication.)

1. A u r t

2. W e _ B i n g

3. C o u n c t o n

D e v r
4.

5. E i c

a c s
6.

7. a t r

8.
H l t y n e w s

9. n f m a o n

10.
J t

5
ANALYSIS

A. “I’m a journalist, I stand for truth”

Directions: Inside the think box, draw a bubble map that shows the roles and
functions of a communicator or a journalist. The central circle must contain the word
Communicator or Journalist and the extended bubbles are for his roles and
functions.

ABSTRACTION
Defining the roles and functions of communicators and journalists

The vital role of communicators and journalists is to create accessible


information and proof to educate the public of the issues that matter to them within
the most possible neutral way. They give truths for the public to create judgment and
choices. In a few cases, they encourage precise processing and examination of such
facts in a proficient and moral way.

In this way, their functions are as follows: to gather and report data, facts and
opinions, and display them for public investigation and digging to the root of reality.
To communicate is to convey truth and facts. They are at the service of truth. They
accumulate news, facts, and information that are basic to public life and well-being.
The functions incorporate being present where the news is happening and having
the capacity to record what is happening precisely with accessible technology.

There are eight (8) functions of a journalist:

1. Political function. The political work of a writer is to monitor the government. For
instance, the 2008 election is being carefully oversee. In one article,
broadcasters said John McCain considers himself a “maverick” when others
within the Democrat party oppose this idea with his explanations. This story
appears the political side of a Republican’s see of themselves, and how the
Democrats react to their answers. It may be a journalist’s work to try and get
data that would be help individuals to choose who they will vote for.

6
2. Economic function. The economic work of a writer is to educate the financial
welfare of mankind. A case of this would be how the unemployment rate
bounced up to 6.1 percent in August. That's an imperative matter, particularly to
those who need work. Some occupations like working in an assembly line or
being phone operators are given to individuals overseas. A journalist must keep
up with things which will significantly alter society, such as the economy.

3. Entertainment function. The entertainment work of a journalist is to cover the


industry-specific news whereas focusing on common audiences beyond those
working within the industry itself. An illustration would be composing review
about a movie. Movies are basically made to entertain individuals, and they
report the feedback from media productions and celebrity status. The reason of
having entertainment is to entertain others. So, it may be a journalist’s work to
satisfy the need to talk about celebrities and the entertainment world.

4. Record keeping function. The record keeping work of a journalist is convey the
information so they can educate people about diverse records. An illustration of
this would be finding a modern concept of delivering mail through the Web. It’s
called earthclassmail.com. Journalists can illuminate individuals of modern
records and ancient records, particularly when a record appears to be lost. In
some cases, mail is basic to individuals since it’s like an archive that they
require for future references, and they can demonstrate they have their mail
since what they get may be considered a record.

5. The agenda-setting function. The agenda-setting function of a journalist is to


have expansive impact on audiences by choosing newsworthy stories through
mass-news media. They don’t have to tell people what to think, but they may tell
what to think about. For example, the presidential election. Both candidates
expressed what they would do in case they are the president. Usually vital
because it can make somebody think about how precisely do they want their
nation to alter. So, this may make them become more proactive in choosing
their future president.

6. Social function. The social function of a journalist is to monitor social


environment. Example of this would be just like the 40th anniversary party for
Calvin Klein. Typically, an enormous social occasion and numerous individuals
will need to induce the scoop on it. That’s where a journalist comes in. It is their
work to report what happened at the occasion. When they listen about the
Calvin Klein Party, the audience needs to know almost what went on. So,
writers ought to have something to compose about as soon as the occasion is
over.

7. Marketplace function. The marketplace work of a journalist is to illuminate an

7
audience about the marketing of society, and impact them in what they devour
in. For illustration, St. Emilion needs to re-establish their wine since the wines
are getting low scores in tasting tests. Wine is something out on the showcase
that can possibly imperil their sales. So, what a journalist must do is to report on
the things that are doing well and are doing not so incredible on the market.

8. Sentry function. The sentry work of a journalist is a watchdog for a foreseeing


occasion. For example, the Georgian assault. They presently have sentry posts.
It’s no telling with where this circumstance may lead to. The media is accusing
Russia for those assaults as well as but George Bush. Since this is often a
circumstance which will ought to be followed-up, a journalist should attempt to
keep up with the story as much as they can.

Areas of Specialization of Communicators and Journalists

Communicators and journalists with these specializations: discourse


composing and taking minutes of an assembly; advertising, marketing, and sales;
communication instruction; electronic media, radio-television, and broadcasting;
public relations; news coverage; theatre, performing arts, and dramatic arts; public
communication and supposition administration; and worldwide relations
management and arrangements.

The specialization can be in duplicate writing, production coordinating; expert


blogging, communication instruction, dialect arts coordination, legal and debate
coaching, show coordinating, film and tape custodian, news editing, news
coordinating, news composing, news securing, transmitter designing, and technical
coordinating. As writers, they can moreover specialize in field announcing, news
editing, news casting, creator, copywriting, script composing, distributing, news
benefit investigation, specialized composing, securing altering and meeting.

Journalism is the profession of investigating, reporting, meeting and


composing for news outlets such as daily papers, magazines, websites and
broadcast news. Writers are media and communication experts who watch and
record newsworthy occasions and report them to the public. They work in numerous
parts and working environments within the media industry, employing a wide range
of devices and abilities depending on their work title.

Some writers travel to far-off areas so they can get the most recent
information on breaking stories. Others compose and report local stories for people
in their own community. Notwithstanding of where they work, writers regularly
arrange with news agencies, local authorities and other writers to illuminate the
public of local events, national issues and worldwide advancements.

Rights, Responsibilities and Accountabilities of Communicators and


Journalists

8
In present day times, the media have applied colossal control and accepted
an effective position exceptional in human history to serve as important means for
the verbalization on a huge scale of well-known goals and issues, of amusement and
joy, of publicizing and financial data, of shared strengths as well as shortcomings. In
this sense, the rights, duties and accountabilities got to be set up to protect the
integrity of media and protection of the common public within the shape of
responsibility. Within the title of freedom of expression, abuses happen and certain
viewpoints stay to a great extent unaccountable. Accountability could be a need for
communicators and writers.

It is additionally part of the duty of communicators and journalists to guarantee


that citizens are able to originate content and contribute to media content, and not
fair stay detached consumers of media output.

There are individual codes of conduct and official laws and rules that direct
this media. However, these parameters don't continuously work for the citizens.
Communicators and writers have rights, duties and accountabilities to work out and
live by and which must give guarantees against censorship and assurance of
opportunity of expression, shielding the privacy of journalistic sources, and
guaranteeing that data held by the government can be convenient and effectively
gotten to by the public. There are moreover common media laws and administrative
systems at both national and worldwide level to comply with. There are
administrative bodies including existing press committees and significant proficient
systems, and distinctive sorts of media ombudsmen.

It could be a duty of communicators and writers to guarantee that citizens


have convenient accessibility to all media which is subject to fair and reasonable law
and generally recognized standards of human rights.

In 2005, the Global campaign for free Expression by the International


Federation of Journalists recognized that creating self-regulatory instrument over the
communication and journalism division can guarantee a more comprehensive
approach to creating and maintaining media morals. It can also offer an assistance
and conveys genuine accountability to the public and to secure the rule of freedom
and expression. But, typically not simple; it is complex and challenging. Codes of
morals give a way forward within the ensuring rights, duties and accountabilities.

Code of Ethics of Communicators and Journalists

Communicators and writers have codes of morals and professional benchmarks


based on self-regulation. The common rule is regard for honesty and regard for
people’s rights. The Joined together Countries Educational, Scientific, and Cultural
Organization (UNESCO) considers the code of morals as being at the heart of great
communication and news coverage for it cultivates professional self-censorship
among professional within the industry. UNESCO contends that codes of morals,
beneath their distinctive categories, are a fundamental instrument of media self-

9
regulation. They are a principal point of reference, directing journalism on their part,
their rights and accountabilities and how they can best perform their work – all
whereas speaking to a standard against which their work can be surveyed. With the
code of morals, writers are served; publishers and proprietors of media outlets are
secured against legitimate claims and critics.

The code of morals contributes to the precision, reasonableness, and


unwavering quality of information, subsequently too profiting the common public as
consumers of information which for portion of the premise of person, family,
community, corporate, and national decisions The National Union of Journalists
(NUJ) gives a sample of a code of morals in 1936.

NUJ Code of Conduct

The NUJ’s Code of Conduct detailed the main standards of British and Irish
journalism since 1936. The code is portion of the rules and all writers joining the
union must sign that they will endeavour to follow to it. Individuals of the National
Union of Journalists are anticipated to abide by following professional standards: A
journalist:

1. At all times maintains and guards the standards of media flexibility, the right of
freedom of expression and the correct of the public to be informed
2. Strives to guarantee that data spread is truly passed on, precise and fair
3. Does his/her utmost to adjust destructive inaccuracies
4. Differentiates between truth and opinion
5. Obtains material by fair, clear, and open means, with the exemption of
examinations that are both overpowering within the open intrigued and which
include prove that cannot be gotten by direct means
6. Does nothing to barge in into anybody’s private life, despondency, or trouble
unless defended by superseding thought of the public interest
7. Protects the character of sources who supply data in certainty and fabric
accumulated within the course of his/her work
8. Resists dangers or any other actuations to impact, misshape, or smother data
and takes no unjustifiable individual advantage of data picked up within the
course of his/her duties before the information is public knowledge
9. Provides no material likely to lead to scorn or discrimination on the grounds of
a person’s age, sex, race, color, ideology, legitimate status, inability, conjugal
status, or sexual orientation
10. Does not by way of articulation, voice or appearance underwrite by notice any
commercial item or benefit spare for the advancement of his/her possess
work or of the medium by which she/he is employed.
11. Shall regularly look for the assent of an appropriate grown-up when meeting
or photographing a child for a story approximately his/her welfare
12. Avoids plagiarism

10
The NUJ thinks a writer has the right to deny a task or be distinguished as the
creator of publication that would break the letter or code. The NUJ will completely
bolster any writer disciplined for attesting his/her right to act concurring to the code.

Further, the United Nations, Parliamentary Assembly issued Resolution 428


(1970), containing an announcement on mass communication media and human
rights. They laid out a few measures to secure obligation of the press and other
mass media as follows.

It is the obligation of the press and other mass media to release their
capacities with a sense of obligation toward the community and toward citizens. For
this reason, it is alluring to institute:

a. professional training for writers.


b. a professional code of morals for writer; this school cover, inter alia, such
things as exact and well-balanced detailing, correction of wrong data, clear
refinement between detailed data and comments, shirking of defamation,
regard for security, regard for the proper to a reasonable trial as ensured by
Article 6 of the European Convention on Human Rights; and
c. press committees enabled to examine and indeed to censure occasions of
amateurish conduct with a view to the working out of self-control by the press
itself.

APPLICATION
Direction: Do the series of activities below to deepen your understanding of the
lesson. For activity A and B, please refer to the rubric below for the rating
of your output.
A. “Tell all, tell the truth”

11
Task: Arrive to an at least 5-sentence paragraph telling the message evoked in the
picture. Describe the picture according to what you see without limit or restrictions.
Be guided o

(Your think pad)

B. Choose two from the 12 listed principles by the National Union of Journalists
(NUJ) and do the following: (1) briefly explain the principle, (2) cite how the
principle is practiced, and (3) cite how the principle is violated. Be guided of the
rubric below.

Principle 1: ________________________________________________________

1. Explanation.
____________________________________________________

2. How can the principle be practiced?

3. How can the principle be violated?


___________________________________

Principle 2: _________________________________________________________

1. Explanation.
____________________________________________________

12
2. How can the principle be practiced?

3. How can the principle be violated?

Principle: _________________________________________________________

1. Explanation.
____________________________________________________

2. How can the principle be practiced?

3. How can the principle be violated?

Criteria 4 3 2 1
Content Two up to More than five
three All information
Content is information
presented are
highly relevant. information are found
are found irrelevant
irrelevant.
irrelevant.

Delivery of The answer Most of the Organizatio The answer


Ideas has well answers n of the lacks
delivered have well- answer delivery of
ideas. delivered needs to be ideas
ideas. strengthened.

Mechanics of All rules on One of the Two of the Three of


Writing capitalization, rules is not rules are the rules
spelling, and properly not are not

13
punctuation observed. properly properly
are perfectly observed. observed
observed.

“I publish my practices”

Directions: Make a blog flipping the healthy tips and study practices that you do at
home this time of pandemic. It must contain photography and other
appropriate media to be posted in an imaginary web site. Design the
page and make it appear like a real website. Your blog will be assessed
using this rubric.

14
POST TEST

Directions: Read and understand the questions carefully. Choose the correct
answer corresponding each question and write the letter to the space
provided before the number.

1. Which is a general rule and followed by communicators and journalists?


A. Respect for truth and equality
B. Respect for humanity and justice
C. Respect for the poor and the oppressed
D. Respect for truthfulness and respect for people’s rights

2. Which is not true about communication?


A. The need to be heard
B. The need to be followed
C. The need to be understood and convince others
D. The need to be counted in the local and national elections

3. What is the complete meaning of the acronym NUJ?


A. National University Justice
B. National Unity and Justice
C. National Union of Journalists
D. National Union for Journalism

4. In international relations and negotiations, communication graduates can


serve as follows: EXCEPT;
A. Foreign relations officer
B. Host/hostess for foreign dignitaries
C. On-air international broadcasting talent
D. International university guidance counsellor

5. What is the most important role of communicators and journalists?


A. To engage in speech writing.
B. To take minutes during a meeting.
C. To take international relations management and negotiations.
D. To make available information and evidence to public in the most
neutral way.

15
6. True or false: It is ethical for a journalist to seek consent of an appropriate
adult when interviewing or photographing a child for his/her welfare.
A. True, because children are vulnerable and easily get harmed.
B. False, because as individuals they also have the rights to be heard.
C. True, because children are under custody of parents and should not be
exploited.
D. False, because children occupy the biggest percent of individuals in the
society.

7. Which is not a function of communicators and journalists?


A. Deliver partial truth and facts.
B. Gather news, facts and information that are critical to public life and well-
being.
C. Collect and document information, fact, and opinions and present them for
public analysis.
D. Being present where the news is happening and having the ability to
record accurately with available technology.
8. Why are facts provided for the public?
A. To criticize
B. To gain sympathy
C. To appreciate the government
D. To form judgement and decisions

9. Which of the following series is not true about the specializations of a


journalist?
A. Author, copywriting and scriptwriting
B. Publishing, news service and research
C. Field reporting, news editing and news casting
D. Technical writing, bookkeeping and accounting

10. True or false: Poor writing and speaking skills can distort the message of the
communicator.
A. True because with good writing and speaking skills the message is
accurately communicated.
B. True because reading and writing skills are necessary for communication.
C. False as long as the communicator’s intention is clear.
D. False because communicator’s personality matters.

11. Which of the following is unethical to a journalist?


A. Differentiates fact from opinion.
B. Does his/her best to correct harmful inaccuracies
C. Disseminates inaccurate, false, and unfair information.
D. Upholds and defends the principle of media freedom at all times.

16
12. What is suggested in the idea “avoids plagiarism”?
A. Crafting original works
B. Publishing books that are not copied
C. Copying one’s work and claims as his own.
D. Copying one’s work but acknowledges the source.

13. Communicators and journalists find their niche in the following career
opportunities: EXCEPT;
A. Law and accounting firms
B. Products and services marketing
C. Professional blogging for fashion and lifestyle
D. Paid work or freelancing news and current affairs reporting

14. True or false: Communicators and journalists do not have the responsibility to
ensure citizens the access to all media subject to just and fair law and
universally recognized principles of human rights.
A. True, citizens must be given the opportunity to be heard and comment to
whatever issues in a just and fair way.
B. False, citizens do not have the right to criticize or give their views about the
issue.
C. True, there are respective codes of conduct and official laws and rules that
regulate these media.
D. False, ensuring citizens the access to all media subject help protect the
principle and practice of freedom of expression.

15. Which of the following does not include the competencies of communicators and
journalists along delivery of roles and functions?
A. Listening skills
B. Speaking skills
C. Dancing and singing skills
D. Reading and writing skills

17
18
POST-TEST
1. D
PRE-TEST
2. C
3. C 1. D
4. D 2. D
5. D 3. C
6. C 4. A
7. A 5. D
ACTIVITY
8. D 6. D
9. D A. Configure My ABC 7. D
10. A 1. Accurate 8. D
11. C 2. Well-being 9. C
12. D 3. Communication 10. C
13. A 4. Deliver 11. D
14. D 5. Ethical 12. C
15. C 6. Facts 13. C
7. Gather 14. A
8. Healthy news 15. A
APPLICATION 9. Information
10. just
A. Responses may vary
B. Responses may vary
C. (Blogs can be different but with one
content. Refer to the rubric for the
rating of output.)
ANSWER KEY
REFERENCES

Elias M. Sampa(First Edition)Discipline and Ideas in Applied Social


Sciences.Manila, Philippines.Rex Book Store Pages 170-179

Functions of a Journalist.Retrieved from


https://image.slidesharecdn.com/the-functions-of-a-journalist-1221240098521041-
8/95/the-functions-of-a- journalist-3-728.jpg?cb=1221214904

Fig. 1
https://irenebakisan.weebly.com/uploads/1/7/6/2/17620909/2229753_orig.jpg?1
80

Fig. 2
https://encrypted-
tbn0.gstatic.com/images?q=tbn:ANd9GcTjyWMDrY_xuJ8Kkkr4oVuww8od_P7p
bIw5EQ&usqp=CAU

Fig. 3
https://encrypted-
tbn0.gstatic.com/images?q=tbn:ANd9GcTjyWMDrY_xuJ8Kkkr4oVuww8od_P7p
bIw5EQ&usqp=CAU

Fig. 4
http://images.summitmedia-
digital.com/esquiremagph/images/2018/05/30/05302018-atomike2.jpg

Fig. 5
https://upload.wikimedia.org/wikipedia/commons/1/17/Korina_Sanchez_at_abs
-cbn_studio.jpg

Fig. 6
Source: https://study.com/cimages/videopreview/fnhufgjwi6.jpg

Fig.7
https://mycorezone.com/writing/creative-writing-portfolio-assessment-rubric.php

Fig. 8
https://static.theprint.in/wp-content/uploads/2020/03/WhatsApp-Image-2020-03-
21-at-8.53.04-AM.jpeg

19
For inquiries or feedback, please write or call:

Department of Education – Schools Division of Surigao del Norte


Peñaranda St., Surigao City
Surigao del Norte, Philippines 8400
Tel. No: (086) 826-8216
Email Address: surigao.delnorte@deped.gov.ph

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