Digital Marketing Plan

RCC
 Objective

Based on our understanding we can say that the primary objective of the project is to create Brand awareness in
CERTAIN GEOGRAPHIES and drive the MARKET SHARE through Organic + Paid Campaigns.

Repeat student Farmer”s

Awareness child
SEO, Social Media Marketing, Paid Ad
Marketing

Interest
Social Media Marketing, Paid Ad
Marketing 10 Out Of
Drive Conversions: Increase inquiries and student Nanded
admissions through impactful and 11 th
promotions. student

Engage Target Audience: Build trust

and generate interest among students
(10th to 11th-grade) and parents. Friend Local
circle student
Digital
Marketing Plan
 Overall Marketing Mix

Search Engine Social Media Paid Social Proof

Optimisation Marketing Campaigns with ORM
SEO Specific
Objectives
- Optimise the Website for Search Engines
- Improve Ranking of Keywords Identified
- Drive Relevant Traffic to the Website
 Keyword Analysis

Popular Keywords(Services) Avg. Monthly Search

RCC coaching classes 1500

RCC admissions 2024 4450

94.1% traffic on the website, is from branded keywords. Hence,
we have selected non-branded keywords and informative
Best coaching for 11th and 12th 220
keywords, to ensure that there is enough traffic leading to
subsequent inquiries in the offseason months.
Medical and engineering coaching classes 240

RCC Nanded coaching 180

Nanded NEET coaching classes 190

Best coaching classes in Nanded 100

 Social Media Marketing Organic

Frequency Type of posts

3-4 posts per week Images, Video Edits

● Identify Relevant Platform ● Publish consistently and engage

● Generate right content formats ● Leverage analytics based reports

Additional Activities

● Monitor posts daily for comments ● Hashtags and mentions for

and share. maximising reach.
● Respond to comments. ● Monitor Analytics and generate
● Invite people to like to the page. reports.

Inclusions :
Exclusions :
● Account setup
● Video Creation
● Organic campaign strategy
● Social Media Paid Campaigns
● Content calendar
● Monitoring and optimisation
● Monthly reports
 Social Media Content Calendar
Day Platform Content Content Idea CTA
Type

Dec Instagram, Static Post "Limited Seats Available! Enroll Before 15 "Register Now"
15 Facebook to 16 Secure Your Spot!"

Dec YouTube, Video Ad "Why Students and Parents Choose "Call Today to
17 Instagram RCC" – Highlight unique selling points Enroll"
and success rates.

Dec Facebook, Offer Post "Early Bird Discount Ends Soon – Save "Grab the
19 WhatsApp 10% on Admissions!" Offer Now"

Dec Instagram, Countdown "Only 3 Days Left to Secure Your Seat!" "Swipe Up to
21 Facebook Story Countdown with dynamic visuals. Register"
 Social Media Content Calendar

Day Platform Content Type Content Idea CTA

Dec Instagram, Success "90% of RCC Students Achieve "Enroll

22 Facebook Metrics Post Their Dream Careers!" Infographic Now"
on past results.

Dec Instagram, Holiday Post "Merry Christmas! 🎄 Start Your "Register

25 Facebook New Year with RCC." Festive post Today!"
with a call-to-action.

Dec Facebook, Countdown "Admissions Closing Soon! Don’t "Contact

28 Instagram Post Miss Your Chance!" Us Now"

Dec Instagram, Year-End "Thank You for an Amazing Year! "See You in
31 Facebook Highlights Here’s to More Success Stories in 2025!"
Post 2025." Recap video of 2024.
 Content Strategy
Week 1: Awareness Phase
Post 1: "RCC: 24 Years of Shaping Futures!" (Highlight achievements).

Reel/Story: "Why Choose RCC?" with testimonials from students and parents.

Carousel Post: Benefits of RCC for medical and engineering aspirants.

Week 2: Engagement Phase

Poll: "Which career do you dream of? Doctor 󰟻 or Engineer 🏗?"

Video Post: A day in the life of an RCC student.

Interactive Q&A: Conduct a live session with faculty.

 Content Strategy
Week 3: Conversion Phase
Offer Post: "Enroll now and get a 10% early-bird discount!"

Success Story Reel: Alumni sharing their journey with RCC.

Countdown Post: Urging students to register before the deadline.

Week 4: Final Push:-

Reminder Stories: Only 2 days left! Secure your seat at RRC.

Success Metrics Post: "90% of RRC students achieved their dreams!"

Testimonial Video: Parents and students sharing their RRC experience.

Examples
Examples
 Social Media & Google Paid Ads

Scope of the Project : Ads. Upto 3 active campaigns month

Descriptions: Includes:
Campaign types included for Writing, Design, Setup, Testing, Monitoring and
Optimizing Campaigns.
Social Media ads - Single Image, Video Ad format +
creatives + Post Copies + Campaign Setup + Excludes:
Optimisation + Reporting. Media Budget, Developing Landing Pages, Creation of
Videos.
Google Ads - Search Ads, Display Ads, YouTube Ads
 Social Media Paid Campaigns (Budget )
Platform/Activity Details Budget
(₹)

Facebook Ads Awareness and lead-generation ads targeting 70,000

parents.

Instagram Ads Reels, stories, and carousel promotions for 60,000

students.

YouTube Ads Testimonial and promotional video ads. 40,000

Google Ads Search and display ads targeting keywords like 30,000
"RCC coaching classes."

WhatsApp Direct message campaigns, status updates, and 10,000

Outreach response management.

Content Creation Professional visuals, reels, and carousel designs. 25,000

Campaign Daily monitoring and optimization for maximum 15,000

Monitoring ROI.

₹2,50,000
Total
 Examples of Ads
Facebook Carousel Ads 2

Actual messaging and content of ads to be finalised and optimised at the time of ad setup.
 Examples of Ads
Instagram

Actual messaging and content of ads to be finalised and optimised at the time of ad setup.
Thank YOU !