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BMNG5122 Practice Test

The document is a practice test for BMNG5122, featuring definitions and examples related to business management concepts such as operations improvement and human resource planning. It includes a case study on Coca-Cola, discussing its vision statement, distribution system, career development, and marketing campaign. The test questions require analysis of compensation types, transformation models, branding differentiation, and branding advantages in the context of Coca-Cola.

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42 views2 pages

BMNG5122 Practice Test

The document is a practice test for BMNG5122, featuring definitions and examples related to business management concepts such as operations improvement and human resource planning. It includes a case study on Coca-Cola, discussing its vision statement, distribution system, career development, and marketing campaign. The test questions require analysis of compensation types, transformation models, branding differentiation, and branding advantages in the context of Coca-Cola.

Uploaded by

crystalmagz23
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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BMNG5122 [Practice Test]

TEST (adapted Q2 from 2023 Exam)

Question 1 (20 Marks)


Provide a brief definition or explanation of each of the following terms within
the context of business management, together with a comprehensive
example.

Q.1.1 Operations improvement (5)

Q.1.2 Human resource planning (5)

Q.1.3 Marketing communication (5)

Q.1.4 Product’s life cycle (5)

Question 2 (40 Marks)


Read the following case study about Coca-Cola and then answer the questions that follow:
Vision Statement

Our vision is to craft the brands and choice of drinks that people love, to refresh them in body &
spirit. And done in ways that create a more sustainable business and better shared future that
makes a difference in people’s lives, communities and our planet.

The World's Largest Beverage Distribution System

At The Coca-Cola Company, we market, manufacture, and sell beverage concentrates, syrups, and
finished beverages, including sparkling soft drinks, water, sports drinks, juice, dairy, plant-based
drinks, tea, and coffee. We make our branded beverage products available to consumers in more
than 200 countries and territories through our network of independent bottling partners as well as
consolidated bottling and distribution operations who manufacture, package, merchandise, and
distribute the finished branded beverages to our customers and vending partners. We understand
that our short- and long-term success depends on a wide range of inputs, which include:
 Consumer, customer, and stakeholder insights

 Raw materials such as water, ingredients, energy, and packaging from our many suppliers

 The talents and passion of our global workforce and system employees

 Financial resources

 Recycled and reusable materials


 And reinvestment opportunities

Career Development
With our Total Rewards, competitive compensation and opportunities for growth,
The Coca-Cola Company offers a career experience like no other. Our Total
Rewards represent the total value of working at The Coca-Cola Company. This
includes the complete package of total compensation, benefits, well-being and
recognition you receive as a Coca-Cola employee. We provide a multitude of
programs to support our employees' health, including medical, dental, flexible
spending and much more. At The Coca-Cola Company we believe innovation
can't happen without continuous learning and we provide our employees many
ways to grow professional and personally.

Marketing Campaign

Coca-Cola is inviting the world to celebrate the real magic of humanity in its first new global brand
platform for the Coke Trademark in five years. The “Real Magic” brand philosophy is rooted in the
insight that magic lives in unexpected moments of connection that elevate the everyday into the
extraordinary—a timeless learning that feels more relevant than ever in today’s hyperconnected
yet divided world. Real magic happens when people get together and when what we share in
common is greater than what sets us apart. The “Real Magic” platform includes a new design
identity for the Coke Trademark—which includes Coca-Cola, Coca-Cola Light/Diet Coke and Coca-
Cola Zero Sugar—anchored by a fresh expression of the Coca-Cola logo.

Q.2.1 Analyse the types of compensation offered by Coca-Cola.


(10)

Q.2.2 Using relevant examples, explain the transformation model within the context of Coca-Cola
bottling. (10)

Q.2.3 Differentiate between individual and family brands, with application to the case study. (10)

Q.2.4 Explain the advantages of branding (i.e., the use of brands) for Coca-Cola’s
marketers. (10)

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