1.

Introduction

The Coca-Cola Company is an American multinational beverage corporation headquartered

in Atlanta, Georgia. The Coca-Cola Company has interests in the manufacturing, retailing
and marketing of nonalcoholic beverage concentrates and syrups. The company produces
Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton. In 1889 the formula and
brand were sold for $2,300 to Asa Griggs Candler, who incorporated The Coca-Cola
Company in Atlanta in 1892.

The company—headquartered in Atlanta, Georgia, but incorporated in Delaware—has

operated a franchised distribution system since 1889: the Company largely produces syrup
concentrate, which is then sold to various bottlers throughout the world who hold
exclusive territories. The company owns its anchor bottler in North America, Coca-Cola
Refreshments. The company's stock is listed on the NYSE and is part of DJIA and the S&P
500 and S&P 100 indexes. The Coca-Cola Company is the world's largest producer of plastic
waste, producing over 3 million tons of plastic packaging each year including 110 billion
plastic bottles.

2. Company Overview
3. Vision, Mission and Core Value
4. Employee Engagement Action

Superior employee engagement is intentional and deliberate, not accidental. Few

companies apply the time and attention required to create an environment in which the
employee experience is consistent throughout the organization. Yet superior employee
experience is what drives innovation and productivity, ultimately resulting in a better
customer experience. Coca-Cola is one of those companies that has mastered it.

They communicate authentically, often, and with purpose. Coca-Cola has 130,000
employees in 200 countries, and they communicate via a world-class news and information
internal portal that is sensitive to the language and culture of their diverse workforce. It is
no easy task to make a behemoth organization seem warm, inclusive, and fun, yet they
continually try to improve and engage across all their brands.

Executives are involved and visible, clearly taking a top-down philosophy to culture.
Senior executives engage with employees at internal events, solicit feedback, and lead by
example – and that is just what I gleaned from my limited observations. Several videos of
executives demonstrated their love of the brand, product, and relationship with customers.

The leadership demonstrates by example their value of client relationships and service
More than once I heard or saw video of senior leaders from the Coca-Cola family of brands
explaining that they take their client-partner relationships very seriously and work to
maintain them at the highest level. Also noteworthy: Even a giant like Coca-Cola values
providing outstanding service to their equally large clients and partners.
They create an environment that is a catalyst for ideas and inspiration. They provide
everything employees could need on campus, including a credit union, physician, dry
cleaner, gym facilities, multiple cafeterias, stores, and probably more I did not see. There
are alcoves for brainstorming scattered around the campus, and inspirational quotes and
historical branding accent the facilities.

The facilities team went far beyond the paint-and-carpet refresh that most companies
complete. They designed the space with great intention for the experience and results it
would generate.

It is important to remember that engaged employees are far more than happy or satisfied.
They embrace the mission and message of their company and want to be a part of its
success. They feel valued. As a result, they innovate, participate, solve, improve and care –
all of which drives a better customer experience, client retention, brand loyalty and image.
Creating a consistently positive employee experience is a challenge in any size company.
But if a worldwide, leading, diverse company such as Coca-Cola can set the intention and
take deliberate steps to succeed at an employee engagement level, we can learn from their
example.

Training Need Assessment

Employee Compensation and Benefit in this Organization

Conclusion and Recommendation

Most global companies have understood the importance of Human Resource management for acquiring
success. Human resource management has become central to excellent performance. The more skilled
and well managed a company’s staff is, the easier it is for the company to achieve strong performance
and productivity. It is why the focus of businesses has remained on hiring only the best. However, apart
from hiring, it is also critical to manage them in a way such that they can deliver with dedication.

Employee motivation and engagement have become critical to organizational success. Human resources
if managed well can be a source of competitive advantage. Otherwise despite investing in all the other
aspects of business, a company can fail to be successful and competitive.  All the leading global
companies have invested in HR management to help employees deliver excellent performance. Coca
Cola is a leading beverage brand known for excellent human resource management.

Creating an environment of learning and development:

There are a few things that are critical to motivating your staff. Apart from good salaries and
recognition, it is essential to motivate them using other means too. The first thing is to create an
environment of trust and respect. Coca Cola has made it a priority that its employees are treated
with respect. The organization provides them with a rewarding work life and helps them develop.
It has created an environment where its employees can excel and develop better skills. The focus
is on performance improvement to help employees move continuously towards their career
goals.

A learning environment is just as essential for employee development and motivation as good
salary. Br providing employees with a learning environment, Coca Cola ensures that they receive
continuous learning and find fast growth in their jobs. It ensures that all the people who are
working for it have the resources that enable them to learn and build their careers. However,
learning is not possible without fun and Coca Cola ensures that its employees get the necessary
fun at work.  Coca Cola is a great place to work where people can achieve their dreams and full
potential.

Training and education:

Coca Cola has focused on equipping its associates with knowledge and skills they need to
become achievers. It has showed its commitment by providing its people at all levels with
education and development programs to enable their growth. It established its own Coca Cola
University (CCU) which provides various types of courses through classrooms, e-learning, and
field training that can help its associates with personal and professional development both. There
are several areas or competencies that are included in Coca Cola’s curriculum. “CCU’s learning
portfolio focuses on leadership; marketing; human rights; ethics and compliance; diversity;
sustainability; finance; and other competencies. We offer thousands of courses to associates
through CCU. In 2009, more than 27,000 associates participated in 1,720 CCU classroom
sessions worldwide, and 39,100 associates participated in e-learning courses”.

Another important step that Coca Cola has taken to encourage its associates is to provide them
with reimbursement to help them pursue higher level education. Associates with graduate or
undergraduate level education are provided various levels of reimbursement to receive higher
education at accredited colleges and institutions. Apart from it, the associates are allowed to
learn from other e-learning courses beyond the CCU. They can also participate in external
training programs and conferences that improve their skills and abilities. For attracting and
retaining he best, Coca Cola has continued to invest in employee development programs with
“ emphasis on employee development plans, internal talent management, leadership development
for managers and employee performance management.

Employee engagement:

Employee engagement is an important factor behind employee motivation. To ensure that

employees do not feel left out or frustrated companies use employee engagement programs to
make them feel valued and included. The success of Coca Cola also depends on how committed
and motivated its employees are. For this purpose the company has used several programs that
keep the employees engaged. In this regard it also holds regular dialogues with its employees as
well as organizes employee surveys and representative groups.
It also measures employee engagement and their satisfaction with their work lives regularly.
Coca Cola uses employee exchange programs. Employees of one nation are sent to another to
learn and derive cultural insights. Such programs can be key to employee satisfaction. However,
Coca Cola also employs other methods of employee engagement and motivation. In Great
Britain its employees are provided with discounted gym memberships, free exercises classes,
free coca cola drinks and fruit, a restaurant that serves healthy food options, flexible working
schedule and other health and personal welfare related benefits.

Payments and Rewards:

Payments and rewards have become increasingly important to keeping the employees happy. It is
crucial to pay the employees fairly if a company wishes to attract and retain the best workers.
Coca Cola offers competitive pay and motivating benefits to its employees. Its compensation
packages and benefits compare with the other best employers in the world. A number of
elements are considered to develop a satisfying package for its employees. Apart from the
financial compensation, pensions, healthcare and holidays are also considered an important part
of the employee compensation. Coca Cola ensures that its reward programs are benchmarked
regularly against a group of peers that include key players in local and global markets.

Performance management:

Performance management is also a key area requiring focus if a company wants its employees to
perform at their best. Discussions and feedback play a key role in employee performance
management and ensure that the employees are aware of their performance goals and that their
personal and organizational goals are aligned. Performance management also helps at identifying
gaps in skills and fill them with training. At Coca Cola

the employees are encouraged to seek training through its annual performance review system.
The performance review system of Coca Cola includes the mid-year and year end career
discussions between the associates and the managers. It provides the associates with an
opportunity to assess their annual performance against the set goals and objectives. These face to
face discussions allow managers and associates to discuss training and development. It also
enables them to outline a plan for training and enrichment.  After that proper training is provided
to the associates based on the review. This system ensures a regular cycle of discussions and
feedback which recognizes any kinds of gaps and enables their fulfilment.

Diversity and Inclusion:

Coca Cola is on a global diversity mission. It recognizes the importance of diversity which is at
the core of its business. In its diversity mission it aims to mirror the rich diversity of the global
marketplace. Its global team is rich in diversity which is made up of associates from diverse
backgrounds that possess diverse talents. Such kind of diversity fosters performance as people
with diverse talents generate diverse ideas. Several teams globally are dedicated to strengthening
the diversity practices at Coca Cola. Diversity is not seen just as a philosophy but also as a core
and integral part of the organization’s identity. After all the long term future of any global
company depends on its ability to operate in a multicultural world and embrace ideas from
diverse backgrounds.

However, apart from diversity, inclusion and employee empowerment are valued at Coca Cola. Its
associates are also a part of its diversity program and participate in it through formal and informal
methods.  Coca Cola remains committed to the creation of an environment where every employee feels
included and is provided an equal chance of growth and development. Its employment policies and
practices are developed to ensure that employees have a free and fair environment to work in. There
are policies in place that ensure non-discrimination as well as equal opportunity for all.  It ensures no
discrimination on the basis of age, sex, religion, place of origin or any other basis. To ensure that
employees can find an open environment to talk freely about innovative ideas and can communicate
openly on various issues.

Sources

http://www.coca-cola.co.uk/about-us/our-people  
http://www.coca-colacompany.com/our-company/diversity/global-diversity-mission
http://www.coca-colacompany.com/stories/associate-training