The document outlines the concepts of globalization and diversity in communication, emphasizing the importance of cultural awareness and the evolution of communication methods due to technological advancements. It discusses how globalization impacts communication through virtual interaction, cultural nuances in speech and body language, and the challenges posed by time differences in global collaboration. Effective communication requires an understanding of these dynamics to foster ethical and responsible interactions across diverse backgrounds.
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Purpo Diversity
The document outlines the concepts of globalization and diversity in communication, emphasizing the importance of cultural awareness and the evolution of communication methods due to technological advancements. It discusses how globalization impacts communication through virtual interaction, cultural nuances in speech and body language, and the challenges posed by time differences in global collaboration. Effective communication requires an understanding of these dynamics to foster ethical and responsible interactions across diverse backgrounds.
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UNIT 4:
COMMUN IC A T IO N AN D GL O BA L I Z A T I ON Learning Outcomes •1. Define globalization and diversity.
•2. Explain how cultural and global issues as well as
technological advancement affect communication; and
•3. Discuss the impact of globalization on how people
communicate and vice versa. LESSON OUTLINE •What is globalization and diversity? •What are the impacts of globalization on communication
•Impacts of globalization on global communication
What Is Diversity in Communications? When discussing diversity in communications, the first level to consider is awareness. At first glance, you might assume that diversity in communication entails conveying everyone's perspective evenly or including voices from all "types" of people. While those things can be important in the right situation, it isn't the whole story. Diversity in communications is more about recognizing that different people have unique points of view and life experiences based on their backgrounds. It's about educating every team member that they have privileges and hardships not shared by others and that they need to be aware of this when they communicate within and outside the company, school, group etc. For example, a person with a privileged socioeconomic background may have grown up going to a yacht club and learned to sail. However, they should be aware that not everyone had that opportunity and that making sailing analogies and references in their communications is insensitive. This is a surface-level example; the situation is usually more complicated than that. WHAT IS GLOBALIZATION? Is a process of interaction and integration, among people, companies, and government of different nations. A process driven by international trade and investment and aided by information technology. This process has effects on the environment, on culture, on political systems, on economic development and prosperity, and on human physical well-being in societies around the world. WHAT IS GLOBALIZATION? MEDIATED COMMUNICATION HOW PEOPLE COMMUNICATE HAS EVOLVED SIGNIFICANTLY OVER THE YEARS. THE MOST SIGNIFICANT DEVELOPMENT IN COMMUNICATION IS THE ADVENT OF SMARTPHONES AND THE ACCESSIBILITY OF THE INTERNET THAT HAS MADE COMMUNICATION FAST, ACCESSIBLE, VIRTUAL, AND GLOBAL. COMMUNICATION HAS NOW BECOME "MEDIATED." THIS SUGGESTS THAT THERE ARE OTHER OPTIONS BY WHICH ONE CAN COMMUNICATE SUCH AS
•1. TEXT MESSAGING,
•2. VIDEO CALLING/CONFERENCING, •3. EMAILING. •4. CHATTING ONLINE, AND •5. POSTING ON SOCIAL MEDIA. IMPACTS OF GLOBALIZATION ON COMMUNICATION 1.Virtual Interaction 2.Cultural Awareness In Speech 3.Cultural Awareness In Body Language 4.Time Differences VIRTUAL INTERACTION We need to understand the strengths and limitations of different communication media and how to use each medium in a maximum effect. CULTURAL AWARENESS IN SPEECH The need for cultural awareness is a major impact of globalization on the required skillset of effective communicators, resulting in the evolution of communication skills development programs. Modern entrepreneurs and employees need the ability to catch subtle nuances of people's manner of speech when communicating across cultures. Even when two people are speaking the same language, cultural differences can affect vocabulary, colloquial expressions, voice tone and taboo topics. CULTURAL AWARENESS IN SPEECH In Japanese business culture, for example, it can be considered rude to ask personal questions in an initial business meeting. In the U.S., On the other hand, asking personal questions and sharing personal information can display warmth and openness. American and Japanese businesspeople who understand this about each other can communicate in ways that resonate more effectively with each other. CULTURAL AWARENESS IN BODY LANGUAGE Awareness of cultural differences in body language can be just as important as the nuances of speech. Modern training programs teach students to understand acceptable speaking distances, conflict styles, eye contact and posture in different cultures, accepting that the physical expressions of their own culture are not universally accepted. Look for training programs that address these differences to prepare you for face-to-face meetings with foreign suppliers, customers or team members. TIME DIFFERENCES The advent of global collaboration introduces another new dynamic to communication skills -- the need to communicate and share information with people across several time zones. When people collaborate with others on the other side of the globe, their counterparts are usually at home asleep while they themselves are at work. Today's communication skills development programs should address the nuances of overcoming this challenge by teaching people to understand the information needs of their colleagues, according to the communication styles of different countries or cultures. Being able to effectively share information between shifts can make or break the productivity of a geographically dispersed team, making this an important issue for many companies. As an effective communicator, you have to be aware of these issues. You should be able to make informed decisions and influence other people to be ethical and responsible in the use of technology which should serve as a platform to celebrate and respect diversity. ANY QUESTIONS? CLARIFICATION? QUIZ TIME END OF SESSION